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Download PDF Document February 2014 - No. 219 - No. 219 February 2014 English edition Counter-season Close-up melon Southern Hemisphere Rekindling the fire! Apples and pears Monthly reviews Citrus and exotics www.fruitrop.com www.fruitrop.com Content published by the Market News Service of CIRAD − All rights reserved Easy to peel & seedless GOÛTÉS ET NOTÉS PAR DES CONSOMMATEURS From the exceptional « terroir » of Marrakech, our hand-picked Nadorcott mandarine vitedelair.com Vet itVelf apart Zith itV uniTue ÁaYor Content published7he bycareful the Market i NewsVolation Service offrom CIRAD V−eed- All rightsYarietie reserved V pollination, enVureV a VeedleVV ÁeVh 7he Àne, Erilliant Vkin holdV a Muic\ fruit, Zith Jreat aromatic ÀneVVe Definitely not a festive atmosphere!It was said that the whole of Southern Europe, including France, was in the doldrums. The crisis and all that... Now it appears that this ill tide has caught up with the Northern countries, where growth was supposedly vigorous, generating wealth, economic development, distribution of revenue; I am of course referring in particular to Germany. In any case, that was my conclusion upon discover- ing, to my consternation, that the winner of the innovation trophy at the latest edition FruiTrop in full of the Fruit Logistica fair was... barbe- cued vegetables! What a feat! What pro- on its new website gress! The technology must obviously be cutting-edge, or perhaps it is the service provid- ed, or maybe the handy packaging… Personally, I am still trying to find what benefit it ingsbr to the table. I’d be grateful if any readers could enlight- en me. I must have missed something sensational… or else I haven’t missed a thing! That fruitrop.com would be even sadder, but fitting for this industry which is struggling for renewal and providing inspiration only through marketing gimmicks, which in no way increase the usage value of the products offered to the consumer. On top of the lack of growth, we now have a lack of ideas. It’s a grim picture all round… Denis Loeillet Publisher ontents Cirad C TA B-26/PS4 34398 Montpellier cedex 5, France Direct from the markets (E. Imbert, D. Loeillet, C. Dawson, P. Gerbaud, T. Paqui, R. Bright) Tel: 33 (0) 4 67 61 71 41 Fax: 33 (0) 4 67 61 59 28 Email: [email protected] p. 2 JANUARY 2014 www.fruitrop.com Banana: Guatemala rocks the ranking of the world’s main banana exporters — Japan: not Publishing Director Hubert de Bon a happy banana market — Bingo! As predicted, the world banana market grew in 2013. Editors-in-chief Denis Loeillet and Eric Imbert Citrus: Uruguayan citruses: export season on a new footing in 2014 — December frost in California: major citrus losses confirmed in the Central Valley — Easy peeler variety of the Editor Catherine Sanchez month: Ortanique — Argentinean citrus exports to Japan: a virtual opening? — Brazilian orange cultivation area: the nosedive continues — Spanish Naveline season: a very poor Computer graphics Martine Duportal result. Iconography Régis Domergue Avocado: Peruvian avocado: expansion of Chavimochic — US market wide open to avocado imports. Website Actimage Exotics (pineapple, mango, litchi): Mango: set for a hot spring. Advertising Manager Eric Imbert Sea freight and sector news: Distortion by the EU’s phytosanitary inspection services? — Subscriptions “History of the West Indian banana” and “The West Indian banana stock”, by André www.fruitrop.com Lassoudière. Translators James Brownlee, Simon Barnard Printed by The latest on... Impact Imprimerie n°483 ZAC des Vautes p. 14 34980 Saint Gély du Fesc, France Counter-season melon — Rekindling the fire! Cécilia Céleyrette ISSN French: 1256-544X English: 1256-5458 Separate French and English editions Close-up by Cécilia Céleyrette: APPLES AND PEARS © Copyright Cirad Subscription rate p. 21 Southern Hemisphere apples and pears — 2013 season review EUR 300 / 11 issues per year Some welcome respite (paper and electronic editions) Southern Hemisphere apples and pears — Prospects for 2014 This document was produced by the Markets News Service of the PERSYST department at CIRAD, for Production and prospects more limited the exclusive use of subscribers. The data present- ed are from reliable sources, but CIRAD may not be World statistical panorama — Production, import, export held responsible for any error or omission. Under no circumstances may the published prices be considered to be transaction prices. Their aim is to The main varieties of apples shed light on the medium and long-term market trends and evolutions. This publication is protected Growing apples by copyright, and all rights of reproduction and distribution are prohibited. Wholesale market prices in Europe p. 39 JANUARY 2014 Content published by the Market News Service of CIRAD − All rights reserved No. 219 February 2014 1 Direct from the markets Banana January 2014 The banana had a disappointing start to Guatemala rocks the ranking Banana - Guatemala - Exports the year. Poor conditions at sea caused of the world’s main banana successive shipping delays, affecting the exporters. In 2013, Guatemalan 700 2.1 regularity of the supply. Imports from banana exports exceeded the 2 Africa and the French West Indies re- million-tonne mark! Up more than 600 1.8 mained stable from December, and still 20 % from 2012, this figure should 10 % above average. On the other hand, put Guatemala in the world num- the dollar banana supply continued its ber 3 exporter position, behind 500 1.5 rise which had started at the end of Ecuador and the Philippines. Gua- 2013: Colombian volumes were slightly temala sends nearly all of its vol- 400 1.2 short, but Ecuadorian volumes rose to umes to the US market, providing very high levels compared to the short- approximately one-third of its sup- 300 0.9 million USD million falls of the past few years. Costa Rican ply, making it the leading supplier. million tonnes imports were also up. These quantities Source: Reefer Trends 200 0.6 were supplemented by stocks built up volume during the holidays. Sales in Northern value 100 0.3 Europe were highly dynamic, better Japan: not a happy banana than in previous years; while sales to market. The economic crisis, 0 0.0 Eastern Europe exhibited a good level which certain analysts are not hesi- thanks to mild temperatures for the tating to dub a “coma”, so pro- 2008 2009 2010 2011 2012 2013 season. However, Southern Europe re- longed and severe has it proven, is started more slowly due to the holidays not without consequences on fruit Source: Guatemalan Customs until week 2 in both Spain and Italy. In imports. Hence the collapse of the addition, there was very high pressure yen in 2013, which lost more than from competing fruits (citruses and ap- 25 % of its value against the dollar Banana - Japan - Imports ples in high quantities and at low pric- between January and December, es). Highly competitive promotions at did not fix things. The banana, the 1.25 the yellow and retail stages revitalised country’s number one import fruit sales on the French market, which re- in terms of volumes, has borne the 1.07 1.09 1.11 1.09 1.04 1.06 covered a better balance toward week 3. cost. With barely more than 1.03 In this context, there was no improve- 0.97 0.97 974 000 t, shipments are down and ment on the early season rates, since the are even for the first time shifting pressure by promotions on green bana- from the practically constant level na prices was high. Rates remained sta- of 1.1 to 1.2 million tonnes, in ble from December, and below average. place since 2008. Besides the fall in In Germany, contracts with the super- volume, this market is also tending market sector for Q1 2014 remained million tonnes to lose its image of qualitative ex- unchanged from the end of 2013. In cellence. The grapefruit is a good Russia, the market was more difficult example of this: cosmetic stand- due to large incoming shipments from ards have been revised downward, Ecuador, and the Orthodox New Year and very big fruits, which made up festivities extending until mid-January. most of the supply, are increasing- ly tending to be replaced by 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 NORTHERN EUROPE — IMPORT PRICE medium sizes. Comparison Source: Japanese Customs January Sources: Reefer Trends, Japanese Customs 2014 previous average for euro/box month last 2 years 13.00 0 % - 6 % EUROPE — RETAIL PRICE GermanyAllemagne - Green - Prix vert price (2e (2etnd 3/3e marques)rd brands) January 2014 Comparison Country December average for last 13.0 type euro/kg 2013 3 years E France normal 1.54 + 2 % + 4 % U R special offer 1.37 + 1 % + 9 % O Germany normal 1.29 - 2 % + 7 % euro/box P euro/colis discount 1.18 0 % + 11 % E UK (£/kg) packed 1.16 + 1 % - 5 % loose 0.76 + 10 % - 3 % JFMAMJJASOND Spain plátano 2.05 - 3 % + 14 % 2014 2012 2013 banano 1.36 - 3 % + 4 % Content published by the Market News Service of CIRAD − All rights reserved 2 February 2014 No. 219 Content published by the Market News Service of CIRAD − All rights reserved Direct from the markets Banana the mark hit in 2008. Etats-UnisUSA - Green - Prix price vert (spot) (spot) Bingo! As predicted, the U world banana market grew in In the April edition of N 16.8 2013. But, as we observed in our I FruiTrop we will look T January edition, relatively little in into the structuring of E terms of unit value. Conversely in these markets in de- D terms of volumes sold and trade tail. For Europe, we values, 2013 will go down in the S can already say that it USD/box USD/colis records.
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