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C NTENT 13-26 July 2020 www.contentasia.tv l www.contentasiasummit.com

ABS-CBN vows to fight on Broadcast frequency grab, spotlight on Duterte allies the C NTENT The ’ broadcast and entertain- ment industry spent the weekend count- ing the costs of Friday’s vote not to renew ABS-CBN’s broadcast – and the picture, while full of prayers and promises to fight- ing on, looks grim. The Social Distance Edition

The full story is on page 7 q 27-28 August 2020 Backstreet Rookie hauled over the The Heart of Content in Asia coals A+E Networks-backed SPREAD THE LOVE Korean series too sexy, content cops say

A+E Networks-backed Korean drama, Backstreet Rookie, has landed on the of- ficial naughty step for sexually suggestive scenes involving, among others, teens, cigarettes, underage kissing, sex workers, language and sound effects, and the “commodification” of women.

The full story is on page 3

q

Plus... • ITV continues winning formats streak • Korea’s Coupang buys tech • iQiyi unveils slate, content strategy www.contentasiasummit.com • Screen Queensland woos Asian creators • Who’s who in • What Hong Kong is watching ... plus a whole lot more formats that innovate

New primetime format for ABC, US. From the producers of Gogglebox.

FUN BEHIND EVERY DOOR

@all3media_int all3mediainternational.com

13-26 JuLY 2020 page 2. C NTENTASIA 13-26 July 2020 Page 3.

Malaysia’s TM, Digi Backstreet Rookie hauled over the coals tie-up to boost hi-speed A+E-backed Korean series too sexy, content cops say broadband access

Malaysia’s Telekom Malaysia (TM) and The A+E Networks-backed Korean dra- in which a young student asks an adult for Digi have unveiled a new collaboration ma, Backstreet Rookie, has landed on a cigarette and ends up kissing him. designed to boost high-speed broad- the official naughty step for sexually sug- Local reports say more than 6,000 com- band access across the country. gestive scenes involving, among others, plaints have been submitted, break- The alliance involves offering Digi sub- teens, cigarettes, underage kissing, sex ing the 2020 record for complaints and scribers access to TM’s fibre network, workers, language and sound effects, making it one of the shows with the most and fast-tracks Digi’s national expansion. and the “commodification” of women. complaints ever. Digi says the new deal will open fibre Following rising online chatter since the Production house Taewon Entertain- access to another three million homes. show debuted on free-TV network SBS on ment has been called in to explain the The new deal builds on the two com- 19 June, Korea’s Communication Stan- need for pushing the boundaries of lan- panies already-close relationship. TM dards Commission has now stepped in guage and other standards. said during the announcement that it with a formal review. Commission members allege that the has always been “a strong advocate The 16-episode series, based on a webt- drama’s “ethical and emotional harm to of infrastructure sharing”. The telco oon, stars Ji Chang Wook as 30-some- teenagers is great”, and have objected also said it would “continue to play our thing store owner Dae-hyun Choi, and to the 15+ rating. unique role as a neutral provider by pro- Kim Yoo Jung as college co-ed Saetbyul, Backstreet Rookie is A+E Networks’ first viding open access for access seekers who Dae-hyun hires against his better investment in premium Korean drama. amongst fellow industry player”. judgement. The show is scheduled to run The show airs on SBS in Korea. A+E Net- The two also talked about the benefits until 8 August 2020. works has global distribution rights out- of avoiding infrastructure duplication. Early controversy emerged over a scene side of Korea. C NTENTASIA 13-26 July 2020 Page 4.

ViacomCBS titles pack ITV continues winning formats streak new free linear channel on board with two seasons of Divided

10 ViacomCBS Media launches free- to-air linear channel, 10 Shake, later The Cambodian Broadcasting Service tions over five rounds and accumulate this year targetting a broad (CBS) has commissioned two seasons of as much cash as they can. At the end with an “escapist ” schedule ITV Studios’ classic general knowledge of each round, the team is given 15 sec- that covers everything from SpongeBob game show Divided. onds to decide whether to continue the SquarePants and to The The new deal continues ITV Studios’ Q1 game or stop and divide the money into Late Late Show with James Corden and 2020 winning streak. For the first time, the three unequal shares. a slate of movies, including The Hunger U.K.-based company tops ContentAsia’s ITV Studios was particularly strong in Games 1 and 2. The 6am to 6pm sched- Q1 formats leaderboard with 34 formats Southeast Asia in the first three months of ule targets children, switching to adults on air or commissioned in the region. The this year with four formats each in Thai- under 50 in the evening. Screen Pro- win was driven by 24 local versions/sea- land and the Philippines, seven in Viet- ducers (SPA) used the launch sons of . nam, two in and six in Cam- announcement to call on the govern- The first Cambodian versions of the bodia. The two new seasons of Divided ment to resurrect quotas suspended in game show will be produced by CBS and bring the total in Cambodia to eight. 2020 because of Covid-19 containment is scheduled to air in the Spring of 2021 on In other parts of the region, ITV Studios’ measures. “The lack of clarity regarding free-TV network CTN. presence is growing. quota requirements for 2021 is heavily Cambodia is the 23rd country to license In Q1 this year, broadcasters in South distorting the market for this content, the format, including Thailand, and Asia (India/Sri Lanka) had acquired/ and throwing doubt over projects . commissioned four versions of The Voice. which were well developed and ready The game show involves three strang- Three titles are in or headed to , Ko- to be greenlit,” the SPA said. ers attempting to answer up to 15 ques- rea and Japan.

| Rock Oyster Media Ltd. 10 x 60 min | RumLime Productions, LLC 10 x 60 min | Rock Oyster Media Ltd. 10 x 60 min

40 x 30 min (2 seasons) entertainment One | back2back Productions 8 x 60 min and Afro Mic Productions | CIC Media 20 x 60 min (2 seasons) 13-26 JuLY 2020 page 5. C NTENTASIA 13-26 July 2020 Page 6.

Korean e-commerce giant iQiyi unveils new slate, content strategy eyes Hooq streaming tech Content is shaping consumption trends, streamer says

South Korea’s Coupang Corp is believed to be buying the software assets of failed Southeast Asian streamer Hooq for Chinese streamer iQiyi has unveiled a an undisclosed amount. slate of 60 drama and variety titles and The e-commerce platform has not a ramped up brand-driven content yet unveiled its video streaming plans, marketing strategy as rumours continue reported by Bloomberg, citing unnamed about a merger/acquisition by rival Ten- sources close to the deal. cent in the face of mounting losses. No price tag is being put on the acqui- Forty of the new titles are drama and 20 sition, which is being managed by Hooq are variety. Digital liquidators. Variety titles include new seasons of Coupang is backed by Softbank, The Rap of China, Youth With You, I Can BlackRock Inc and Sequoia Capital. I BB, Fourtry and The Big Band. Others are The company has not responded to Let’s Party, iQiyi Scream Night at Chime- Chen Xiao, SVP, iQiyi requests for more information. long and virtual idol competition Dimen- In a statement to ’s stock ex- sion Nova. “Content will be the starting point of change, Hooq majority owner Singtel said Drama includes suspense series Luoy- new business models for the next decade,” on 9 July that “there has been no material ang based on Ma Boyong’s novel, and CMO and president of iQiyi’s new consum- development in relation to the creditors romance Go Go Squid 2: Dt and Vaca- er business group, Vivian Wang, said. voluntary winding up of Hooq Digital Pte tion of Love. “Content is now shaping consumption Ltd.... that may have a significant impact Under the banner of “new content, trends. Businesses will only be able to gain on Singtel’s financial position”. new consumption and new growth”, iQ- traction by creating content-based con- iyi bosses talked about entertainment in- sumption scenarios and expanding their dustry trends, including “content market- content-driven business, using content as q ing” and “redefining” content. their entry point and making their brands iQiyi SVP Chen Xiao said “nurturing new popular,” she added. BBC, RTL pick up CJ ENM’s idols” was central to the platform’s “re- The new titles would build on experi- defined content” to meet user needs for ence gained through, among others, The I Can See Your Voice IP that is “of high quality and trendy and Rap of China, which iQiyi says “spawned emphasises social networking”. He also a market for rap performance and re- Broadcasters in , the U.K. and said tech was being used to “improve lated consumption”, and reality show have pick up format rights the efficiency of content creation”. Fourtry, which led to the creation of the to CJ ENM’s music mystery show, I Can The platform, talking about “multi-di- Fourtry brand. See Your Voice. RTL’s series, produced mensional content scenarios”, will focus “In the future, we will build consump- by Keshet International’s Tresor TV will on five types of variety shows, including tion scenarios around high-quality con- air this year. In the Netherlands, Warner “youth idols, popular youth culture, inno- tent. We will integrate online and offline Bros. Int’l Television Production’s version vative vertical content and lifestyle”. models and create consumption oppor- for RTL4 will also air in 2020. BBC One will For drama, iQiyi plans to build on its Mist tunities with brands by leveraging the in- air an eight-part 60 minute version by Theatre strand and launch more themed fluence of celebrities and KOLs, leading Fremantle’s Thames and Naked from sections, including romance and new the upgrading of consumption through January 2021. year celebration theatres. the next decade,” said Vivian Wang.

Asia’s Premier Event For The Media, Telecoms & Entertainment Industry APOS 2020 Virtual Series | July 21-23 + September 1-3

MORE INFO / REGISTER NOW C NTENTASIA 13-26 July 2020 Page 7.

ABS-CBN vows to fight on, slim chance of return to air Watch on for broadcast frequency grab, spotlight on Duterte allies

The Philippines’ broadcast and entertain- ment industry spent the weekend count- ing the costs of Friday’s vote not to renew ABS-CBN’s broadcast – and the picture, while full of prayers and promises of fight- ing on, looks grim. While the message out of ABS-CBN in- volves “other ways to achieve our mis- sion”, thousands of jobs are expected to be cut as the 65-year-old broadcaster reshapes its media business. Messages of support from around the world are cold comfort to a production and talent community already hard hit by Covid-19 containment measures and pay cuts. Clearly hoping for a different outcome, the franchise renewal. Duterte allies in we were able to participate in the pro- ABS-CBN management has not yet con- the business community are also being cess and clear the issues raised against firmed what’s next. watched closely for signs that they might ABS-CBN,” he said. ABS-CBN’s flagship free-TV terrestrial step into the void. Domestic and international human channel has been off air since 5 May. On Friday evening, shortly after the rights groups heaped condemnation on The Sky Direct satellite platform and ABS- Committee on Legislative Franchises the decision, calling it everything from CBN’s TVPlus digital platform in Metro announced its decision, ABS-CBN Corp a vehicle to “legitimise the expression of Manila went dark on 30 June. president chief executive, Carlo Katig- personal grudges and interests rather than Without its powerful broadcast station, bak, talked about a “setback” and said the greater good” (The University of the ABS-CBN is left with cable platform Sky Ca- the company was “deeply hurt” at being Philippines’ College of Mass Communica- ble, broadband services, iWant stream- denied the application. tion) and “blatant and arrogant abuse of ing platform, a large library of premium Katigbak had spent weeks presenting power” (Malacanang Press Corp) to “a IP, overseas assets including The Filipino to the house committee on allegations grievous assault on press freedom” (Hu- Channel (TFC), new domestic cable ser- ranging from political bias and illegal for- man Rights Watch) and “a profoundly vice and social me- eign ownership to tax evasion. dark day for journalists” (Foreign Corre- dia platforms such as YouTube (ABS-CBN While denying many of the allegations, spondents Association of the Philippines). Entertainment, 28m subs; ABS-CBN News, he also apologised for causing offence Meanwhile, ABS-CBN’s licensing woes 9.7m subs) and (24m followers). and committed to a series of future mea- have increased scrutiny of other com- In a statement shortly after Friday’s sures designed to improve balance and panies in Duterte’s firing line, including vote, chairman Mark Lopez said the transparency. telcos Smart, owned by PLDT, and the company remained “hopeful that - “We believe that we have been ren- Ayala-controlled Globe. ter days are ahead for the network. This dering service that is meaningful and In an oft-quoted address in January this painful development will only make us valuable to the Filipino public,” he said, year, Duterte listed the tycoons he con- stronger and better”. thanking the Committee “for allowing us siders “crazy” and “whom we should kill… What that looks like is anyone’s guess. a chance to air our side on all the issues Just like Ayala and Pangilinan who own And it may have to be without a broad- raised against us”. Globe and Smart. They are all thieves, cast network, given the prediction that The vote was described as a “sad day” those sons of b******”. the administration of president Rodrigo by Mark Lopez, who took over as chair- The administration has been at pains Duterte will move quickly to re-allocate man from his cousin Gabby Lopez in April for months to distance the president the valuable and wide-reaching broad- 2018. At the time, ABS-CBN said the lead- from the franchise renewal hearings or cast frequency. ership change was unrelated to a politi- the outcome. Some are buying it. Many Speculation is that frontrunners include cal environment and administration that are not, especially after one of the con- Philippines’ religious group, Iglesia Ni Cris- was already swinging against a franchise gressmen who voted against the renewal to (INC), a known adversary of ABS-CBN renewal. advised ABS-CBN to “sincerely apologise because of its news coverage. INC is be- “This is not the outcome we have to the president”, who he described as lieved to have lobbied fiercely against hoped for, but we remain grateful that ”merciful” and “kind hearted”. C NTENTASIA 13-26 July 2020 Page 8.

Screen Queensland opens coffers to Asian filmmakers Singapore’s Rich Ho treads new ground with live-action sci-fi adventure

Heavens: The Boy and His Robot

Australia’s Screen Queensland is step- its, using real-time video game engines project with Ho was The Post Lounge’s ping up its Asia focus in an effort that will and tools to create environments. first with a Singapore filmmaker. offer regional producers significant new “I could have done it in Singapore,” he Screen Queensland’s fresh outreach funding and open access to one of Asia- says. is driven by Kylie Munnich, who joined Pacific’s most sophisticated production But if he had, he would have failed in the Aus-government-backed agency as markets and talent pools. one of his objectives – true diversity in lan- chief executive officer in October 2019 The first project to tap into Screen guage, culture and thought in a feature after in global IP distribution Queensland’s broader footprint is sci-fi with a universal storyline line and setting. based in London. live-action feature, Heavens: The Boy His script, for instance, includes a broad “Heavens showed that this can work and his Robot, from Singapore-based range of characters all speaking their na- and we would love to continue,” she says. filmmaker Rich Ho. tive tongues. Although Covid-19 containment mea- The adventure film is about a struggling ”I wanted it to be a vehicle for true sures have delayed some of her region- young pilot and his fighter robot striving to diversity... to work with people who live al plans, Munnich says closer ties with bring about peace in a time of epic ga- that. It’s very important for me to pre- Asia’s production community remains lactic warfare that tore his family apart. serve the original cultures, to work with a firm part of her strategy for promoting Heavens: The Boy and his Robot, which people who understand true diversity in production in Queensland, the home of marks Ho’s return to movie making after my content”. Aquaman, Thor Ragnarok and Hoodlum a six-year break working for his church, He also needed an outfit willing to ex- Entertainment’s Tidelands for Netflix, to will be delivered in August this year. periment with technology. name a few. Heavens was supported by the Aus- He found what he needed at The Post The attraction is a basket of incentives tralian government’s Post, Digital and Lounge, a post/VFX facility that worked available for everything from develop- Visual Effects (PDV) Offset, and State of with him on testing the games tech that, ment to post-production on small-budget Queensland PDV. for example, condensed a two-hour ren- series to blockbuster films; locations that Ho was driven by more than money dering task into five minutes with no loss span bush, mountains, deserts and cities; in choosing ’s The Post Lounge of quality. and expertise built up over decades. to work with on his film, which was eight “It’s always good to be experimenting “Traditionally we work with the U.S.,” years in the making and involves pushing and have the experiments pay off,” says says says, adding: “But we are super- tech to the very edge of filmmaking lim- The Post Lounge’s MD, Kurt Royan. The keen to host creatives from Asia”.

the C NTENT

The Social Distance Edition

27-28 August 2020

The annual CONTENTASIA SUMMIT – the leading conference for the premium video entertainment industry in Asia – takes place on 27-28 August this year.

We’re going for a virtual world that will run live across two days, with multiple destinations, things to look at, people you can talk to, and information you can use. The ContentAsia Summit World will be open 24/7 for a month after the live event, with sessions on-demand, reports, data, insights and a wealth of intelligence to fill delegates’ virtual “swag bag”. Plus there is animated entry experience… more about that soon.

The theme this year is “SPREAD THE LOVE”, and we will be both tracking the new age of co-development, co-production and collaboration, as well as actively creating opportunities for new alliances.

Contact: CJ Yong at [email protected] www.contentasiasummit.com the C NTENT Sponsor Spotlight

Who’s who... JKN Global Media Public Company Limited (JKN) is Thailand’s leading global content Anne Jakrajutatip Chief Executive Officer distribution and broadcast company. JKN Angie Jakrajutatip Chief Content Officer distributes content from Asia (specializing Banpot Chawangorn Chief Investment Officer content from India and the Philippines) / Head of International Sales in Thailand through digital TV, cable Sarosha Porndomsak MD, JKN News Co. Ltd satellite, OTT Platforms, publishing and merchandising. JKN, together with its JKN Global Media PLC subsidiaries also engages in content distribution and licensing management JKN Gallery Salaya, business globally. It additionally provides 45/14 Moo 1 Songkanong, advertising services, including airtime Sam Phran District, Nakhon Pathom, media buying service, produces television Thailand 73210 programs, events and distributes feature films in Thailand. T: +66 34 310 569 Anne Jakrajutatip Angie Jakrajutatip W: www.jknglobal.com www.jknworldwide.com @JKN_official @ JKN CNBC @JKN News @Anne JKN @Annejkn.official @JKNofficial Banpot Chawangorn Sarosha Porndomsak @JKNCNBC

Who’s who... Viu is a leading pan-regional over-the-top (OTT) video streaming service operated by Janice Lee CEO, Viu & Managing Director, PCCW Media Group. It is available in 16 PCCW Media Group markets including: Hong Kong, Singapore, Ma- Helen Sou Chief Business Officer, Asia laysia, Indonesia, the Philippines, Thailand and Arun Prakash Chief Strategy Officer in Asia; Bahrain, Egypt, Jordan, Ku- Virginia Lim Chief Content Officer wait, Oman, Qatar, and the UAE in the Middle East; as well as South Africa. Viu Operating with both an ad-supported tier and a premium subscription tier, Viu delivers premi-

um content in different genres from top content 6/F Goldin Financial Global Centre providers with local and regional languages and 17 Kai Cheung Road, Kowloon Bay subtitles, as well as original production series Hong Kong under the “Viu Original” initiative. W: www.viu.com Viu offers users popular and current content @company/viuott/ Janice Lee Helen Sou with streaming and download features, and localized user interfaces. With the patented Dynamic Adaptive Transcoding technology, Viu can provide the best viewing experience regardless of device or network conditions. The service can be accessed via Viu app (available for free on App Store and Google Play) on connected devices, e.g. smartphones Arun Prakash Virginia Lim and tablets, selected smart TVs, as well as on web by logging into www.viu.com. the C NTENT Sponsor Spotlight

Astro Malaysia Holdings Berhad () is As the leading movie producer in Malaysia, Malaysia’s leading content and consumer Astro is committed to raising the standard of company, serving 5.7 million or 75% of local films with blockbusters such as Hantu Malaysian households across our TV, radio, Kak Limah, BoBoiBoy Movie 2, Paskal, Polis digital and commerce platforms. Evo 2 and award-winning The Garden of As a trusted brand, Astro keeps Malaysians Evening Mists. In FY20, Astro Shaw garnered entertained and informed with a variety of 50% share of the local box office sales. vernacular, international and live sports Astro Malaysia content; engaging with 24 million individuals. In 2019, we launched the Ultra Box, our latest All Asia Broadcast Centre, 4K Ultra High Definition Set-top box with Technology Park Malaysia, Cloud Recording, and introduced content- Who’s who... Bukit Jalil, 57000 Kuala Lumpur broadband bundles. Our streaming service, Astro GO, allows its 1.2 million monthly Henry Tan Group Chief Executive Officer T: +603-9543 6688 active users to access their preferred content W: www.astro.com.my anytime, anywhere across multiple devices. @fb.com/Astro Astro Radio houses Malaysia’s highest-rated @twitter.com/astroonline radio brands across all key languages with @astromalaysia 16.9 million weekly listeners. Our digital @company/astro brands host 12.3 million digital monthly unique visitors while Go Shop, our home shopping and commerce business engages Henry Tan with 2.4 million shoppers.

Who’s who... WarnerMedia Entertainment Networks rep- resents WarnerMedia’s portfolio of leading Priya Dogra President, APAC & EMEA brands across Asia Pacific including HBO, Ricky Ow President, APAC CNN, , Boomerang, POGO, Clement Schwebig MD, Southeast Asia, Warner TV, , Red by HBO, Oh!K, WarnerMedia Entertainment Pacific & China WB, Tuzki, Mondo TV and TABI Channel – Networks Sid Jain MD, South Asia spanning 42 countries in 17 languages. A leading media and entertainment compa- ny that creates and distributes premium and W: www..com popular content and channels, it operates the @warnermedia streaming services HBO GO in Southeast Asia @warnermedia and 鼎级剧场 (Ding Ji Ju Chang) in China. @company/warnermedia/ WarnerMedia manages multiplatform content @warnermedia and channel distribution to traditional and @user/twxcorporate Priya Dogra Ricky Ow emerging distribution partners, including pay- TV networks, telcos and video-on-demand platforms. Through industry-leading advanced adver- tising and content solutions, marketers also align with the WarnerMedia experience to achieve consistent value creation for their media campaigns. WarnerMedia is part of Clement Schwebig Sid Jain AT&T Inc. (NYSE:T). C NTENTASIA 13-26 July 2020 programmingpicks Page 12.

Love Thy Woman Dana and Jia are charming and ac- complished stepsisters of half-Chinese, half-Filipino decent being groomed to head the family real estate empire. When a tragic accident leaves Dana in a deep coma, Dana’s husband David and Jia forge an unlikely friendship that blossoms into love. But what future awaits the two as harsh moral values and an unexpected miracle complicates their forbidden affair? Length: 60 (approx.) x 45 mins ABS-CBN Corporation 10/F, ELJ Communications Center, Lopez Drive, Quezon City 1103, Metro Manila, Philippines T: +63 2 3415 2272 My Himalayan Embrace Santharakard, known as Sky (Pon Na- wasch, and Kiri (Inn Sarin) are half-siblings Escape From Mafia – who grow up unaware of each other A Family Saga and in totally different circumstances. Sky (La Vita Promessa) lives with his wealthy father in Kashmir. Kiri The epic story of one of the many lives with his ousted drunkard mother in a Sicilian families during the greatest village. Sky is a tough and arrogant older modern migratory movements in brother. Kiri has a heart of gold and a big recent history. Carmela Carrizzo, a dream. When the two fall in love with the courageous woman of 30, and her same woman – Danika (Namwhan Phu- husband Salvatore farm land owned lita) – they are forced to face conflicts by the unscrupulous Spanò. Tragic that will either make or break them. This Homes under the Hammer events engulf Carmela as she at- story of complicated family relationships A long-running phenomenon for the tempts to find redemption, first in Italy and social differences is set against the BBC series – a niche favourite for arm- and then in New York, and fights to majestic backdrop of the mighty Himala- chair capitalists and would be property obtain the promised life for herself yas. Length: 16x85 mins JKN Global Media moguls! Watch as potential bargains are and her family. Length: 14x50 mins PLC. JKN Gallery Salaya, 45/14 Moo 1 bought up at property auctions with the RAI COM SPA Umberto Novaro, 18 – Songkanong, Sam Phran, Nakhon Pathom, hope that a carefully costed make-over 00195 Rome, Italy T: +30 06 3317 8229 will reap high profit margins on resale. Thailand 73210 T: +66 34 310 569 But each part of the process has its own pressures and hazards and there are no guarantees in this real-life property game. We return to each house to see its progress in the market. Length: Over 1,000 episodes x 60 mins All3media International 1 George Street #10-01 Singapore 049145 T: +65 9459 2139

Ana’s Revenge Coroner Analía is a beautiful young woman who decides to take revenge against her Inspired by the best-selling series of mother’s murderer – the candidate for the Presidency of the books by M.R. Hall and created by Mor- Republic, Guillermo León Mejía. She becomes his most wyn Brebner (Rookie Blue), Coroner is a important political advisor and right hand, driving him to character-driven, close-ended episodic top of the polls, and then tears him down by bringing drama about Dr Jenny Cooper (Serinda to light his corrupt past. She causes him to lose the Swan, Inhumans) – a recently widowed, presidency and his freedom. What she doesn’t know new coroner who investigates suspicious, is that the man she hates so much is her own father. unnatural or sudden deaths in Toronto. Length: 56x60 mins Caracol Television 150 Alhambra Length: 16x60 mins (2 seasons) Cineflix Circle, Suite 1250, Coral Gables, FL 33134, U.S. Rights 1st Floor, 1 Lorenzo Street, London, T: +1 305 960 2018 WC1X 9DJ, U.K. T: +44 (0) 20 3179 5050 12 - 15 October 2020 Cannes,

The World’s Entertainment Content Market

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13-26 JuLY 2020 page 13. C NTENTASIA countryprofile 13-26 July 2020 Page 14.

Thailand

In numbers Population...... 66.56 million Households...... 21.4 million TV households...... 20.4 million TV penetration...... 95.3% Internet users (fixed/mobile)...... 47.45 million Broadband internet subs...... 10.08 million Mobile phone subs...... 126.01 million Fixed line subs...... 2.61 million

Source: National Statistical Office Thailand (population in 2019, households, TVHH in 2018), Office of National Broadcasting and Telecommunications Commission, NBTC (internet in 2018, broadband/mobile in 2019)

Free TV/DTT

Channel 3/33HD Entertainment Company (BEC) operates , a nationwide ter- restrial analogue TV station. BEC is the free-TV arm of BEC World, The company The Voice Kids Thailand S7, PPTV HD36 returned two digital terrestrial licenses (28SD general entertainment SD and 13Family kids/family) in Sept 2019, retain- (SD) channels – GMM 25 (SD) and One 31 ing one – 33HD (general entertainment RS Television, a subsidiary of RS Public (HD). Both launched in April 2014. Key HD). The group is also involved in radio Company, launched digital terrestrial (DTT) genres are drama, variety and sports. broadcasting, production through pro- channel, Channel 8 in May 2014, offering duction company Broadcast Thai Televi- Indian drama, local drama and sports Mono29 (SD) sion. and distribution of TV shows, sports (boxing), as well as variety shows, anima- Mono Group, which secured its digital TV events and music videos. tion, news and movies. More than 90% of licence (variety SD) in 2013 with a bid of the content is produced in-house. RS also THB2,250 billion/US$71 million, launched /HD owns and operates four satellite channels: Mono29 in April 2014. The 24-hour station Channel 5 was established in 1958 by Channel 2, Sabaidee TV, YOU Channel offers local and international content, in- the aiming to bridge and Sun Channel. Local co-production cluding drama series, movies, animation, understanding between the army and partners include JSL Global Media, Kan- game shows, variety and sports. the people. The 24-hour schedule covers tana Group and Happy Together. infotainment, news, factual, entertain- Nation TV/Now 26 (SD) ment, educational and teleshopping. Channel 9/MCOT HD (NMG), est. in The programming split is 70% informa- Channel 9 is owned/operated by the July 1971 as an English-language daily tive/30% entertainment. Mass Communications Organisation of newspaper, owns and operates eight Thailand (MCOT), a former state enterprise businesses. These include 24-hour SD com- /HD under the Office of the Prime Minister. The mercial DTT channels – news Nation TV Bangkok Broadcasting & TV (BBTV) 24-hour general entertainment schedule (aka Nation 22). DTT services started in launched Channel 7 in Nov 1967. In 2014, is 70%+ in-house content with some inter- April 2014. The licence runs until April 2029. BBTV launched Channel 7 HD, a simulcast national programming, including BBC. broadcast of the analogue service. The In 2014, MCOT began broadcasting two NBT 24-hour SD/HD schedule includes news, digital terrestrial channels – MCOT HD NBT is a 24-hour news/information channel drama series, game shows, movies and and MCOT Family (aka MCOT 14). MCOT and a division of Thailand’s Public Relations sports. Channel 7 is one of Thailand’s Family was pulled in Q3 2019 after MCOT Department. NBT was established in 1985 most active formats players, having aired, returned its DTT licence. MCOT is also in- with THB300 million/US$8 million from the among other local adaptations, game volved in radio and online news. Japan International Cooperation Agency show 5 Gold Rings Thailand and reality (JICA) and began transmissions in 1988. cooking MasterChef S3/Junior S3 in 2019. GMM 25 SD/One 31 HD Channel 7 also rolls out its first All Star ver- Thai media conglomerate GMM Gram- PPTV HD36 sion of MasterChef Thailand in Feb 2020. my owns and operates two variety DTT Digital terrestrial station PPTV HD36 was OUT NOW!

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Channels Programming & Tech Syndication & 2020 Licensing 2020

Asia’s definitive media content and services directory Asia’s definitive media content and services directory

0. TBL_DIGITAL_COVERS.indd 4 13/02/2020 14:37

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For editorial info, contact Janine at [email protected] To advertise in any of ContentAsia’s publications or online, contact Masliana at [email protected] (Asia, Australia and Middle East) or Leah at [email protected] (Americas and Europe)

www.contentasia.tv

contentasia C NTENTASIA countryprofile 13-26 July 2020 Page 16.

established in April 2014 by Bangkok Me- (with 41.49 million subs), had 1.09 million Bugaboo TV/Bugaboo Inter dia and Broadcasting. The 2020 schedule fixed broadband subscribers across 57 Founded in 2011 by broadcaster BBTV, is made up of news with about 34%, en- provinces at the end of March 2020. AIS Bugaboo TV is an AVOD platform (geo- tertainment/variety (24%), drama/movies fibre broadband subscriptions cost from blocked for Thailand) offering over (18%), sports (15%), kids and other series. THB899/US$29 a month. AIS Playbox costs 35,000 library titles from free-TV Channel an additional THB100/US$3.20 a month. 7 (CH7). Content includes drama series, Thai PBS news, sports, music and entertainment Thai PBS, launched in Jan 2008, carries Good TV available via online portal and mobile 25% int’l content (docu, kids, animation, DTH platform Good TV (formerly Free- app. Bugaboo Inter, which is the SVOD drama series, movies, education, View HD, launched in 2015), targets extension of Bugaboo TV, launched edutainment). Thai PBS, which began Bangkok/large cities. Monthly subscrip- in mid 2018 and is available globally. digital transmissions in April 2014, is also tions cost from THB300/US$9.45 for 65 SD/ Bugaboo Inter offers over 5,000 hours a network/service provider for other Thai HD channels. of CH7 content from THB199/US$5.99 a DTT channels. month. Both services are managed by PSI BBTV’s mobile/online subsidiary, BBTV PSI transmits to more than 10 million Thairath TV New Media. Thairath TV, a variety HD channel by Triple households nationwide. The platform of- V Broadcast, launched in April 2014 with fers select TV content via its own PSI TV CH3+/Mello a 50:50 news:/variety schedule. The digital Anywhere brand available on internet- (See Channel 3 – Free TV) CH3+ (for- terrestrial licence runs for 15 years until 2029. connected devices. PSI launched in merly 3Live) and Mello are online plat- 1989 as a free-satellite TV provider, and forms from BEC World, the operator of Workpoint TV (Channel 1) was recognised as a pay-TV operator by free-TV service Channel 3. CH3+ is an Workpoint TV, established in April 2014 regulator, the NBTC, in 2014. on-the-go service offering real-time TV by local production house Workpoint En- programmes from BEC channels. Mello tertainment, is a general entertainment TOTiPTV offers access to current/reruns of Chan- channel offering drama/soap opera, Thailand’s state-owned telco, Telecom nel 3 shows. BEC operates two other on- game shows and variety programmes, of Thailand (TOT), launched IPTV plat- line platforms: Krobkruakao, a news site; among others. The 24-hour station also form TOTiPTV in Oct 2012 for TOT broad- and social media site CH3 Thailand. acquires foreign content. band subs in the Bangkok area. The ser- vice rolled out nationwide in Jan 2013. Doonee Monthly subscriptions start from THB150/ Doonee offers 10,000+ hours of local- Subscription TV US$4.80 for 86 TV channels. ised (dubbed/subtitled) TV content, including movies, TV series, factual and 3BB TV TrueVisions animation from around the world. Sub- 3BB TV is a forthcoming IPTV service by TrueVisions operates a pay-TV platform scription costs THB150/US$4.80 a month Triple T Broadband, a subsidiary of Jas- with about 200 channels, including or THB1,500/US$48.30 a year for unlim- mine International. In corporation with must-carry digital terrestrial channels. ited usage and access up to five de- Thai’s Mono Group and Korea’s KT, the The platform’s traditional pay-TV base is vices. Daily plan is THB9/US$0.30 a day. new service is expected to launch in Q2 flat – four million subscribers at the end Doonee rolled out commercial services 2020. Triple T has 3.3 million broadband of March 2020, the same as the previous in Jan 2015. The platform is distributed subscribers (Mar 2020). year. The growth driver for 2019 (and up via telcos, broadband operators and to March 2020) was TrueID, which oper- smart devices, including AIS, TOTiptv and Advanced Innovation (Thai AI) ates the TrueID app/TV box reported Samsung Smart TV. Thai satellite operator, Thaicom, provides under the True Digital Group. TrueID app broadband network, content services reported its highest video on demand Hollywood TV and satellite dish/set-top box sales via views at 36.9 million in March 2020 (400% Launched in March 2014, Hollywood TV direct-to-home subsidiary Thai AI (for- growth from the same period in 2019). streams 10,000+ hours of VOD movies/TV merly DTV, established June 2009), which series/live channels from THB199/US$6.40 carries more than 50 SD/HD channels a month (unlimited access). Most Hol- (Feb 2020). OTT/Online lywood titles are available with the origi- nal English-language soundtrack and AIS Playbox AIS Play Thai/English subtitles. IPTV platform, AIS Playbox, offers linear (See AIS Playbox – Subscription TV) Telco TV/VOD, as well as access to stream- AIS’ OTT AIS Play service streams live TV iflix ing services such as Netflix, via the AIS channels and VOD content to AIS mo- iflix rolled out in Thailand in Nov 2015. The fibre broadband network. AIS, which is bile subscribers. AIS, which had 41.5 mil- premium iflixVIP plan is THB99/US$3.20/ also one of Thailand’s mobile operators lion mobile subs in March 2020. month. iflix is available via telco AIS. C NTENTASIA countryprofile 13-26 July 2020 Page 17.

iQiyi Thailand Tencent began buying into Sanook Production Mainland China’s iQiyi rolled out its 4K in 2010, acquiring a 49% stake at end Qisubu streaming service to select hotels 2010 for about US$11 million. By end Bangkok Production Company in Thailand via partnerships with Thai 2016, Tencent owned 100%. The holding Produces web content, TV commercials, telco AIS and China Unicom Global. The company was renamed at the end of viral films (crowdfunding/marketing) and deal, launched in Feb 2019, is part of its 2016. The deal gave Tencent full control corporate videos, among others. Bang- commitment to expand its digital video over Thai online content/UGC portal kok Production also provide line and services overseas to serve both Chinese Sanook! and music streaming service post-production services. tourists and those living abroad. Joox. Tencent Thailand also operates video streaming platform WeTV, which BDA Creative (Thailand) LINE TV launched in June 2019 offering mainly With offices in Singapore, Manila and Online streaming TV service Line TV is an content from China’s Tencent Video. Bangkok, BDA Creative produces long/ extension service of messenger app, LINE. The content is primarily 60% Chinese, short-form content, crafts stories for Line TV launched commercially in Thai- 20% Thai and 10% South Korean. WeTV brands, collaborates with broadcasters, land in Feb 2015. Geo-blocked for Thai- is expected to ramp up quickly with the branding, design and promos for chan- land, Line TV bundles TV series, variety, acquisition in June 2020 of iflix. Monthly nels and for other media. BDA Creative entertainment, animation, music videos, subscription is THB139/US$4.45. Some was founded in 2003. sports, lifestyle and live/catch-up content content is offered for free. The aim is for from 161 local/int’l content partners for eight original WeTV series in 2020. Benetone Films free. Line TV, which started monetising Benetone has production & production content in late 2016 via pre-roll advertis- TOTiPTV (MeTV) support experience in feature films, com- ing, is owned by Tokyo-based LINE Corp, (see Subscription TV) Launched in 2015, mercials and television series. Produc- a subsidiary of Korea’s Naver Corp. TOT’s streaming service, TOTiPTV, is an ex- tion credits include The Forgotten Army tension of the company’s IPTV platform. for Amazon Prime Video and Arthdal Monomax The OTT service bundles free movies/ Chronicles for filming in Thailand. Monomax offers 20,000+ hours of VOD series and streaming services MonoMaxxx content, consisting of local/interna- and Doonee via TOTiPTV set-top box. G2D tional/Korean/Chinese/Indian drama G2D (Gateway 2 Digital) is a post series, movies, animation and TV shows, TrueID production house based in Bangkok, of- among others, priced at THB250/US$8 (see Subscription TV) TrueID launched fering picture and sound post-production. a month or THB2,500/US$81 a year. The in 2017, replacing TrueVisions Anywhere Mono group launched the SVOD service (launched 2013). TrueID offers live-TV GDH 559 in 2011 as Doonung.com, rebranded as streaming, catch-up and on-demand ser- Founded in Jan 2016, GDH 559 special- Monomax in Feb 2016. vices for TrueVisions/True subscribers. The ises in online TV content. Clients include catalogue consists of TrueVisions’ premium Line TV. GDH’s first online series was MVHub channels and TVOD titles/original series/ 2013’s Hormones, about Thai teenagers Video streaming service MVHub was live sports. Subscriptions cost from THB179/ for GMM Grammy. Production credits launched in Thailand in April 2019 by MV US$5.80 a month for the News & Knowl- include Tootsie The Movie (2019), Brother Television and Hong Kong’s TVB, offering edge/Kids & Mom/Entertainment pack to of the Year (2018), I Hate You, I Love You 28 TV channels and over 10,000 hours of THB799/US$26 for 120 days for the True Pre- (2017), Gasohug (2016) and Stay (2015). Chinese movies and entertainment con- mier Football Final Season package. GDH (Gross Domestic Happiness) is the tent from mainland China, Hong Kong production subsidiary of Thai media con- and Taiwan, with Thai-language sub- Viu glomerate GMM Grammy. titles. Subscription costs THB300/US$9.70 Hong Kong telco PCCW’s regional mobile a month or THB3,000/US$97 a year. streaming platform, Viu, launched in Thai- Greenlight Film land in May 2017, and has a distribution Established in 2007, Greenlight Film is a OTV partnership with telco AIS. The premium full service production company offering Launched in Sept 2017, OTV is operated monthly subscription costs THB99/US$3.20. line producing, location scouting and by OTV Network, offering online clips of Content partners include GMM Grammy. 360/VR video production, among other local, regional and int’l content ranging services. Greenlight produced The Read across drama, variety, music, news and Yakbig World: Bangkok for Facebook Watch. short films. Yakbig is an online video streaming The youth reality series premiered on the service by MCOT, in collaboration with social media platform in June 2019. Tencent Online/WeTV OCTV, a Chinese platform service pro- Tencent Online (formerly known as Sa- vider. Offering mostly local/Chinese con- Heliconia H Group nook Online) is mainland Chinese giant tent such as documentaries, variety/talk Heliconia H Group was established in Tencent’s Southeast Asia beachhead. shows and cartoons. 2005 specialising in original/international

C NTENTASIA countryprofile 13-26 July 2020 Page 18.

TV formats, including big-brand cooking providers and platforms. Nightingale also inyo, who switched to TV production to competition format MasterChef Thailand buys international remake rights (Korean avoid music piracy issues. Commercial for Channel 7; game show Cash Cab and Japanese IPs) to produce Thai- and operations started in 1993. The company Thailand S4 for Channel 9; cooking com- Chinese-language content. Another has produced more than 200 TV pro- petition MasterChef Thailand and Iron area of focus includes acquisition of grammes, ranging from big international Chef Thailand for Channel 7; and The Thai-language content for China. shows to controlled budget formats. Choice Thailand S3 for Mono TV. Credits include Dance Dance Dance ONPA Thailand, La Banda Thailand, Take Me Indigo Asia Production ONPA aims to be a one stop supplier Out Thailand, The Price is Right Thailand Founded in 2011, Indigo Asia Production to support production needs. The com- and Take Guy Out Thailand. specialises in producing film, documen- pany offers a full line of service, includ- taries, TVC and online content. Based in ing production co-ordinators, equipment Workpoint Group Bangkok, the company also has offices rental, post-production service and co- Est. in 1989, the production house is now in London, Prague, Cape Town, Rome, production investment. one of Thailand’s frontrunners, produc- Hamburg and Montevideo. ing original and localised international Panorama Worldwide formats as well as selling its own formats JKN Global Media Panorama Worldwide was established and dramas to broadcasters in , Listed Thai content management and in 1993 and has produced over 300 TV Vietnam, Cambodia and Myanmar. Pro- distribution company, JKN Global Media, documentaries and public relations pro- ductions include I Can See Your Voice specialises in factual production, collab- grammes for organisations/companies Thailand (2016-ongoing); a 2019 remake orating with international brands such as in Thailand and abroad. Panorama also of South Korean variety format Infinite CNBC, National Geographic, History and produces TV programmes for cable and Challenge Thailand; and quiz format Discovery Channel. JKN is also involved satellite TV platforms. Lightning Quiz (2014-2019). in news production, via entity JKN News Limited, a global news and news chan- Sahamongkolfilm International Zense Entertainment nel producer under the JKN CNBC brand. Est. 1970. Movies produced include Tony Zense Entertainment was est. in 2010, and Jaa’s movies Ong Bak 1-3, Tom Yum produces for broadcasters such as Chan- JSL Global Media Goong and Tom Yum Goong 2. Saham- nel 7 and PPTV. Formats credits include JSL Global Media set up in 1979 to produce ongkolfilm also acquires movies from inter- various adaptations for Thailand such as content for the Royal Thai Army Radio and national blockbusters to arthouse movies. Block Out Thailand, Still Standing Thailand Television’s Channel 5 and expanded to and Money Drop Thailand for free-TV na- supply content for other TV channels. Shellhut Entertainment tional broadcaster Channel 7, and Crazy Established in 2005 as a subsidiary of Market and Show Me The Money for Kantana shellcraft manufacturing and exporting digital terrestrial channel PPTV. Zense also Kantana has, since 1951, expanded across company, Shellhut. Shellhut Entertain- creates and produces original content, media sectors, starting with radio and add- ment specialises in animation, offering including singing game show Singer Auc- ing production, post-production, movies, full production services, including pre- tion and talent show The Producer. animation, facilities rental, sports/eSports, and post-production. airtime sales, marketing and broadcasting. Regulator/Associations The Studio Park The Monk Studios The Studio Park has five sound stages, Media Agency Association of Founded in 2006, The Monk Studios is an and offers full scope one stop produc- Thailand (MAAT) animation and visual effects studio lo- tion services, sound stages, equipment Established in 2007, Media Agency As- cated in Bangkok, Thailand. The compa- and co production services. Clients sociation of Thailand (MAAT) publishes ny also produces their own content. The are production companies for films, TV reports and promotes professional ad- Monk Studios was involved in, among shows, and commercials. vertising/business ethics. others, productions for Spirit Riding Free (2018/9), Airpocalypse (2018/9), The TV Burabha National Broadcasting & Legend of the Ancient Sword (2018) and Established in 2003, TV Burabha is a full Telecommunications Journey to the West 2 (2017). service production company specialising Commission (NBTC) in Asian documentary/factual, including The National Broadcasting & Telecom- Nightingale Entertainment wildlife and educational entertainment, munications Commission (NBTC) regu- Nightingale Entertainment, backed as well as food and travel series. lates all broadcasting and telecommuni- by China’s Century UU in Beijing, was cation services in the country. established in 2018 with a focus on de- TV Thunder veloping, producing and co-financing TV Thunder (TVT) was founded in Nov Thai-language content with Thai content 1992 by former DJ Sompong Wannap- C NTENTASIA events 13-26 July 2020 Page 19.

What’s on where...

July 2020 21-23 APOS 2020 Virtual Series Virtual Conference

28-31 MIP China Virtual Conference

August 2020 18 AVIA Thailand in View Virtual Conference

27-28 ContentAsia Summit - The Social Distance Edition www.contentasiasummit.com

28 ContentAsia Awards www.contentasiaawards.com

26-29 Hong Kong Filmart Virtual Conference

September 2020 1-3 APOS 2020 Virtual Series Virtual Conference

8-11 BCWW Virtual Conference

10 AVIA Taiwan in View Taipei, Taiwan

10 AVIA Future of Video India Virtual Conference

17-20 Gwangju ACE Fair Gwangju,

17-19 Vietnam Telefilm Ho Chi Minh City, Vietnam

24-25 AVIA Satellite Industry Forum Virtual Conference

29 Sept-1 Oct BroadcastAsia/CommunicAsia Virtual Conference

October 2020 9-14 Canneseries Cannes, France

10-11 MIP Junior Cannes, France

12-15 MIPCOM Cannes, France

21-22 SportsPro OTT Asia Virtual Conference

31 Oct-9 Nov 33rd Tokyo International Film Festival Tokyo, Japan

November 2020 4-6 TIFFCOM Tokyo, Japan

9-11 AVIA Asia Video Summit Singapore

18-20 Asian Animation Summit Bali, Indonesia

December 2020 2-4 Asia TV Forum & Market Singapore

7-8 Dubai International Content Market Dubai, U.A.E.

January 2021 19-21 Natpe 2021 Miami, U.S.

April 2021 10-11 MIP Doc 2021 Cannes, France

10-11 MIP Formats 2021 Cannes, France

12-15 MIP TV 2021 Cannes, France

June 2021 14-15 DW Global Media Forum 2021 Bonn, Germany

* As of Thursday, 9 July 2020 The full list of events is available at www.contentasia.tv/events-list C NTENTASIA 13-26 July 2020 Page 20.

Dark, Twilight and Doom dominate HK Streamers share demand in tough political week C NTENT

Editorial Director Dark, The Twilight Zone and Doom Patrol of the top 10 titles on a list pretty much Janine Stein were the most in-demand digital originals evenly split between global streaming [email protected] during a tough political week for Hong powerhouses, not all of which are legally Assistant Editor Kong, according to the latest data from available in Hong Kong. Malena Amzah Parrot Analytics. TVB’s local dramas are not part of the [email protected] From 1-7 July, demand for Netflix’sDark measurement system for the regular list of Events Manager was more than 12 times average de- premium entertainment, which is topped CJ Yong mand for digital originals in Hong Kong. for the week by Peppa Pig with a run- [email protected] CBS All Access’ The Twilight Zone was away 17.1 x demand. Three of the titles Editorial Research Aqilah Yunus some way behind with 9.7 x average de- on the top 10 list were animated, putting [email protected] mand, followed closely by DC Universe’s the genre in competition with drama, Doom Patrol with 9.1. which took four of the top spots. Design CBS All Access won the week, with three Rae Yong

Associate Publisher Top 10 overall TV shows: Hong Kong (Americas, Europe) and VP, Rank Title Average Demand International Business Development Expressions® Leah Gordon 1 Peppa Pig 17.1 [email protected] 2 Marvel's Agents Of S.H.I.E.L.D. 15.6 Sales and Marketing (Asia) 3 The Last Dance 14.5 Masliana Masron 4 MasterChef (AU) 13.6 [email protected] 5 M Countdown 13.4 To receive your regular free copy 6 My Little Pony: Friendship Is Magic 13.2 of ContentAsia, please email 7 Last Week Tonight With John Oliver 13.0 [email protected] 8 Talking Tom And Friends 13.0 Published fortnightly by: 9 Billions 12.8 Pencil Media Pte Ltd 10 Westworld 12.7 730A Geylang Road Singapore 389641 Tel: +65 6846-5987 Top 10 digital originals: Hong Kong www.contentasia.tv Rank Title Platform Average Demand Expressions® Copyright 2020 Pencil Media Pte Ltd. 1 Dark Netflix 12.3 All Rights Reserved. 2 The Twilight Zone (2019) CBS All Access 9.7 3 Doom Patrol DC Universe 9.1 4 DC's Stargirl DC Universe 8.5 5 The Boys Amazon Prime Video 8.1 6 The Good Fight CBS All Access 7.1 7 Stranger Things Netflix 6.9 8 Star Trek: Picard CBS All Access 6.8 9 Grandmaster Of Demonic Cultivation Amazon Prime Video 5.9 C NTENT 10 The Mandalorian Disney+ 5.9 Daily news with ContentAsia Insider Date range: 1-7 July 2020 email [email protected] Demand Expressions® (DEx): The global TV measurement standard devel- for subscription details oped by Parrot Analytics, which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream/ download is a higher expression of demand than a ‘like’/comment.