TriedTried and trusted Manage harvest timing Increase fruit size Increase fruit firmness Improve storage ability Simple to apply Reduced pre harvest fruit drop wwww.sumitomo-chem.com.au.sumitomo-che.sumitomo-chem.com.au Scan here to see more information ReTTain®ain® is a registereedd trademarks of Valent BioSciences LLC, aboutbout ReTTainain a Delaware limited liability company. CONTENTS Australian Fruitgrower Publisher From the CEO . .4 Apple and Pear Australia Limited (APAL) is National netting program . .5 a not-for-profit organisation that supports and provides services to Australia’s commercial Pre-conditioning pears . .7 apple and pear growers. 08 Suite G01, 128 Jolimont Road, East Melbourne VIC 3002 LABOUR t: (03) 9329 3511 f: (03) 9329 3522 Fair treatment just smart business . .8 w: www.apal.org.au MARKETING Managing Editor Alison Barber Marketing to millennials . .14 e:
[email protected] Positive trends for apple and pear sales . .16 State Roundup . 18 Technical Editor Angus Crawford BUSINESS e:
[email protected] Capitalising on retail competition . .21 Advertising Packaging in a war on waste world . .25 The publisher accepts no responsibility for the contents of advertisements. All advertisements are Juice adds value at Huon Valley . .28 accepted in good faith and the liability of advertising content is the responsibility of the advertiser. Procurement for beginners . .30 Gypsy Media Introducing Future Business . .32 m: 0419 107 143 | e:
[email protected] BRAND NEWS Graphic Design 28 ® Vale Graphics Red Moon licensed for Australia . .33 e:
[email protected] FRUIT MATURITY Copyright Harvest timing key to quality . .34 All material in Australian Fruitgrower is copyright.