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3 4 Table of Contents 1.0 Introduction and Background 9 1.1 An Introduction to Spartanburg County 9 1.2 Development of the Spartanburg Action : The Plan Process 14 1.3 Mission and Guiding Principles 17 1.4 Report and Acknowledgements 19 2.0 The Feasibility of Tourism in Spartanburg County 21 2.1 Introduction 21 2.2 Tourism-Related Efforts in Spartanburg County 22 2.3 Economic Benefit of Tourism in Upstate 27 2.4 Tourism Development Challenges 28 2.5 Key Considerations for Tourism Development in Spartanburg County 30 3.0 Managing the : Organization Strategy 31 3.1 Short Term 2010-2011 31 3.2 Medium Term 2012-2013 41 3.3 Long Term 2014-2020 41 4.0 Establishing the Message: Destination and Branding Strategy 44 4.1 An Introduction to the Brand 44 4.2 Brand Logo 45 4.3 Top Markets Assessment 48 4.4 Short Term 2011-2012 51 4.5 Medium Term 2012-2014 58 4.6 Long Term 2015-2020 60 5.0 Enhancing the Amenities: Development Strategy 62 5.1 Introduction and Methodology of the Product Development Themes 62 5.2 and the Arts 63 5.3 History and Heritage 69 5.4 Agricultural Tourism 76 5.5 Recreation and Sports 81 5.6 89 6.0 Serving the Visitor: Visitor Support Strategy 92 6.1 Visitor Support 92 6.2 Recommendations 92 7.0 Implementation Strategy and Action Plan 98 Appendix A: Agendas, Schedules, and Process Summary 102 Appendix B: Acknowledgements 118 Appendix C: Contract of for Tourism Board and Committees 126 Appendix D: Product Development List 128 Appendix E: GIS Data Resources and Location 136

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6 Table of Maps, Charts, and Tables

Map 1: Spartanburg County and Municipalities 13 Map 2: Resources 63 Map 3: Festivals and Events 65 Map 4: Revolutionary War Battle Sites 70 Map 5: National Register of Historic Places 71 Map 6: Agri-Tourism Sites 77 Map 7: Outdoor Recreation Resources 85 Map 8: Spartanburg County Trail System 86 Map 9: Manufacturing-Related Tourism Resources 89 Map 10: Visitor 95 Map 11: First Tours (October 6 - 8, 2009) 106 Map 12: Second Tour (December 9, 2009) 113 Map 13: Points of Interest within the of Spartanburg. 165

Chart 1: Proposed Tourism Organization Chart 33 Chart 2: The Economic Impact of onSouth Carolina Counties, 2008 39

Table 1: The Benefits of Tourism in South Carolina 27 Table 2: Comparison of CVB Funding in South Carolina 37 Table 3: Countywide Direct Expenditures by Industry Segment, FY 2008 40 Table 4: Tourism by Metropolitan Area 49 Table 5: Available Tourism Data 136 Table 6: Spartanburg Tourist Destinations and Visitor Infrastructure 139

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8 1.0 Introduction and Background

1.1 An Introduction to Spartanburg County

Spartanburg County, located in , is currently home to over 286,000 residents. Covering 819 square miles and including thirteen municipalities and numerous unincorporated communities, Spartanburg County is a diverse landscape that ranges from one of the state’s most vibrant to some of the more remote rural landscapes in the region.

Spartanburg County is rich in history. In fact, the Pacolet River Heritage Preserve protects two Native American soapstone used to bowls and other items three to five thousand years before European settlers came to the County. European settlement first came to Spartanbur g after the November 24, 1755 Cherokee treaty with Governor James Glen that ceded their lands to the British Crow n. For twenty-two years, the Spartanburg County line with Greenville County was the western boundary of colonial South Carolina—the fro nt ie r. It was during this time that the first European settlers established the Figure 1: Spartanburg, South Carolina: The Gateway. first farms in t he County.

The area saw much fight ing during the Revolut ionary War and several decisive battles were fought immediately adjacent to present day Spartanburg County inc luding the Battle of Musgrove Mill and the Battle of Cowpens. Following the war, the Spartanburg District itself was formed in 1785 and named for the Spartan Regiment that had fought for the nation’s independence. History reflects that more Revolutionary War battles were fought in the state of South Carolina tha n any ot her state and more in Spartanbur g County than any ot her county in the state. (Spartanburg County Historical Association)

Agriculture was the mainstay of the , but industrial development started early in Spartanburg County with the completion of grist and mills in the early 1800’ s. These early enterprises led to the gradual growth of the , which was augmented by the coming of the first railroad to Spartanburg County in 1859. The Figure 2: Remains of Glendale Mill.

9 County escaped the battles of the Civil War but emerged slowly from Reconstruction. It was the period of the late 1800’s and early 1900’s when Spartanburg County’s industrial base expanded into one of the South’s leading textile prod uc ing locations.

It was also during this time that many of the institutions that would form the cultural and educational foundation of the county would come into play. led the way in 1851 and other institutions followed: Converse in 1890, Spartanburg Methodist in 1911, and eventually the of South Carolina—Upstate, Spartanburg Community College, and S herman College in the pos t- World War II era. The legacy of higher continues with the Edward Via College of Osteopathic Medicine whic h is now unde r Figure 3: Detail from Pacolet Mill mural In Pacolet. .

Figure 4: Wofford College. Figure 5: USC Upstate. Spartanburg County’s bountiful water resources have been important throughout its history. The rivers that were navigated by Native Americans and early settlers are the same ones that powered the mills in a later century. Now the lakes provide our citizens with drinking water and our rivers provide them with recreation.

Figure 6: .

10 Spartanburg gained the moniker “Hub City” during the early 1900’ s, as it was a railroad crossroads. It was also home to both World War I (Wadsworth) and World War II (Croft) Army camps. Spa rtanburg Count y a lso remained a center of focusing primarily on peach and fruit farming. The county once produced more peaches than the entire state of , and currently boasts the largest strawberry producer in the southeast— Strawberry Hill U.S.A.

Postwar Spartanburg saw the coming of highway travel Figure 7: Hub City Farmer’s Market. Courtesy of and the crossroads of I-85 and I-26, w hich maintained the Spartanburg CVB. community’s Hub City status. As traditional textiles began their decline, Spartanburg County’s industrial base broadened to become one of the most internationally diverse locations for in the nation. The manufacturing industry, which had been well established with American and international companies, saw BMW’s first North American manufacturing facility break ground in Spartanburg County in 1993.

In addition to excellent interstate access, Spartanburg has good air and rail access. The Greenville Spartanburg International Airport (GSP) has just announced a new carrier, Southwest , which will provide direct flights from a number of cities. GSP is set to undergo extensive renovations. The Spartanburg Downtown Memorial Airport provides access for private aircraft and will also be undergoing renovations soon. The County is served by Amtrak () at the Spartanburg Depot.

Figure 8: Greenville-Spartanburg Airport. Courtesy of GSP. Figure 9: BMW Performance Center.

Toda y Spartanburg is a dynamic county with a vast array of amenities rangi ng from rural agricultural and attractions to diverse historical and cultural amenities. The City of Spartanburg vital to the County’s tourism economy is experiencing a remarkable do wntown rebirth, including the USC Upstate Business Schoo l, the Ed ward Via College of Osteopathic Medicine, a nd a do wntown branch of the Spartanburg Community College. This community revival is being emulated in the smaller communities throughout the County.

Spartanburg County is remarkably diverse as a visitor destination. The count y has the stunni ng landscapes of the rural countryside including numerous agri-tourism locations, exciting recreation and sports amenities from team to professional sports, historic attractions ranging from the Revolutionary

11 War to modern history, rich cultural offerings at beautiful venues and college campuses, and manufacturing attractions including BMW. These rich offerings already fuel an industry that is creating jobs, generating , and fos tering economic development throughout Spartanburg County. With further cultivation, this industry could emerge as one of the County’s mos t rob ust and dynamic sources of income.

Recognizing this potential, the community has engaged in this process to evaluate the current status of tourism in Spartanburg County, to measure the po tential for Figure 10: Strawberry Hill U.S.A. in Chesnee. tour ism as an industry in Spartanburg Count y, to inventory and prioritize the development of specific tourism amenities/sites, to develop an identity and marketing plan that will jumpstart the local tourism economy, and to identify funding sources to implement these recommendations.

Figure 11: Panthers Training Camp. Courtesy of Figure 12: Cowpens Battlefield. Courtesy of Spartanburg CVB. Spartanburg CVB.

Figure 13: Assault on Mount Mitchell. Courtesy of Spartanburg CVB.

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Map 1: Spartanburg County and Municipalities. Courtesy of Spartanburg County Planning Department.

13 1.2 Development of the Spartanburg Tourism Action Plan: The Plan Process

The Spartanburg County Council appointed Mayor Elaine Harris, of Pacolet, to up the tourism initiative following her request that the county de velop a tourism action plan. The county was ine ligible for certain grant funding without suc h a plan. The process of exploring a tourism strategy began in early 2009 with a meeting of twenty-one community leaders as a “Tourism Action Team.” The meeting included the Chair of County Council, several county mayors, and a representative from the South Carolina Department of Parks Recreation and To ur is m.

Spartanburg County issued a Request for Proposals and received three proposals for the plan. The Tourism Action Team selected Arnett Muldrow & Associates, Ltd. of Greenville, SC alongside Dr. Robert S. Brookover of and Bepp ie LeGrand of the Municipal Association of South Carolina to complete the study and engaged them in a contract to prod uce the study. Figure 14: Entering Spartanburg County. Courtesy of Spartanburg County Planning With the momentum , Spartanburg County Department. submitted a successful application for a grant from the Department of Agriculture through its Rural Business Enterprise Grant program. The RFP and the grant proposal outlined the objectives of this study, which are to:

1. Complete inve ntory of existing tourist attractions in Spartanburg County. 2. Complete inve ntory of potential tourist attractions in Spartanburg County along with a strategy and prioritization (emphasizing feasibility) for developing them (to include possible funding sources). 3. Assess the current tourism industry inside Spartanburg County and the feasibility of developing this industry. 4. Survey relevant studies and documents that have a bearing on tourism and coordinate the development of the new tourism strategy with pertinent previous plans. 5. Meet with key “stakeholders” to get input regarding tourism/tourism resources and include pertinent results in the plan. 6. Develop a feasible tourism and marketing strategy for Spartanburg County that meets the strategic objectives and identifies short and long term priorities. 7. Identify parties responsible for task implementation, as well as advising Steering Committee on a pos sible bod y to oversee tourism development in the future. 8. Develop branding and a signage/way finding initiative throughout the county linking the attractions and the municipalities (relative to history, art, natural resources, active living) that will follow throughout the county.

14 9. Identify funding opportunities and strategies for site development and marketing development.

With the grant funds in hand, the tourism team asked Arnett Muldrow to submit a change order so that they would take a more in-depth look at the role of agriculture in tourism and add a feasibility study.

The study began with a series of reconnaissance tours of Spartanburg County during the week of October 5, 2009. Three daylong tours were conducted throughout Spartanburg County along with meetings of civic leaders in many of the municipalities in the County. Maps and itineraries can be found in the Appe ndix. N ine thematic roundtable meetings were held in November revolving around the following topics. Well over two hundred representatives attended these forums.

o including historic attractions, Revolutionary War themes, Textile Heritage, World War II and other related historic themes. o The Arts including the efforts of the Arts , HUB- BUB and the creative community, the Carolina Foothills Center and o thers throughout the count y. Higher Education including Wofford College, the University of o South Carolina-Upstate, Converse College, Spartanburg Method is t College, Spartanburg Communi ty College, and Sherman College. o Sports and Recreation including the Parks Commission, Partners for Active Living initiatives, Panthers Training Camp, college athletics, team sports, and recreational amenities. o Shopping and Dining including business district associations and groups.

o Nature and Agricultural Based Tourism including , county and city park departments, river groups, birding Figure 15: Tourism meetings. groups, farms, a nd r ural attractions. o Visitor Infrastructure including accommodations, Visitor Centers, and that serve tourists. o Government including county and city officials, legislative delegation members, and regional economic development initiatives. o Small Town Forum including representatives from incorporated and unincorporated small communities throughout the county.

A subsequent three-day session was held in December that included individual interviews with key stakeholders throughout Spartanburg County, a tour of rural and agricultural amenities in the County, and follow up meetings with key groups not covered during the theme meetings in November.

The project team conducted two Tourism Steering Committee meetings each in January and February followed by a three-day branding in March that culminated in a brand “reveal” at Wofford College showing the brand ide ntity packa ge for Spartanburg Tourism.

15 As the Steering Committee had adopted guiding principles before the consultants were hired, the project team then conducted a “recommendations workshop” and revisited the “mission and guiding principles” with the Tourism Steering Committee in April and May of 2010. These meetings were followed by formal presentations to the Spartanburg County Council and S pa rtanburg C ity Council.

A final gala “celebration” was held at the Chapman Cultural Center on Thursday, June 17, 2010. Nearly three hundred people turned out for this event, which presented the tourism plan to the public and profiled the many tourism amenities in Spartanburg County at booths and exhibits.

Hundreds of participants provided valuable insight and guidance throughout the process. The tours of the community were truly eye opening to the already existing amenities and the potential to connect these attributes Figure 16: Tourism Action Plan Tourism Celebration Gala. together. The Spartanburg County Courtesy of Spartanburg County Planning Department. community has embraced this process with open arms. The excitement about the potential for this new industry is clear.

Figure 7: Final Celebration Gala.

Figure 17: New banners were rolled out for the Figure 18: Enjoying local agricultural Tourism Celebration Gala held at the Chapman products at the Tourism Celebration Gala. Cultural Center. Courtesy of Spartanburg County Courtesy of Spartanburg County Planning Planning Department. Department.

16 1.3 Mission and Guiding Principles

After careful consideration, the Tourism Steering Committee agreed to a vision, mission, values and guiding pr inciples for this Tourism Action Plan and Feasibility Study.

Vision Revolutionize tourism through valuing people, honoring process, and conveying a sense of place.

Mission To enhance the economic, social, and cultural progress of Spartanburg County and to enrich its of life through implementing ; to encourage excellence in collaborations and ; to facilitate greater access to Spartanburg’s history, agriculture, recreation, a nd manufacturing; and to pr eserve our natural and c ultural heritage.

Values Engage sustainable tourism by embracing the values identified in the guiding principles.

Guiding Principles

The study was conducted with three primary concepts in mind: people, process, and place. In terms of people, this study attempts to recognize and nurture each individual’s sense of history and place, value and honor resident diversity in all its forms, recognize and nurture peoples’ gifts and talents and inspire a sense of stewardship and service to the community. More specifically, the study team sought to:

1. Seek a diversity of voices to ensure cross-cultural perspective and vision.

2. Seek intergenerational connections in order to initiate the necessary cycles of and app reciation that ens ure sustainability.

3. Empower and nurture peoples’ gifts and talents and provide opportunities for them to contribute to and build community.

4. Cultivate servant leaders by inviting, mentoring and nurturing others to accept and grow into leadership roles that mutually serve one’s self and the community.

In terms of process, the study team attempted to listen deeply to community members for what has heart and meaning, extend honor and respect through finding value in all conversations, perspectives and contributions and acknow ledge the value discovered through contribution. More specifically, the guiding principles related to process were to:

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5. Capitalize on a community’s assets by listening deeply to discover the community’s most treasured values within the stories of time and place.

6. Extend honor and respect in seeking value in all conversation and opinions.

7. Create a covenant or relationship that has heart and meaning for the community—one that is mutually passionate, practical and likely to lead to sustainable action.

In terms of place, the study team sought to acknowledge the significance of history and place in shaping community life and to acknowledge how diverse perspectives, revealed through storytelling, create a more comprehensive understanding of the communi ty as a whole. More specifically, the guiding principle for place was to:

8. Celebrate community and place by encouraging storytelling. Seek to discover what places and experiences have the most value, how the communi ty celebrates and the diversity of expression through which these manifest. Journey through its sense of history and place to understand its present and discover its future.

Figure 19: “Exuberance” at Sunset in Barnet Park.

18 1.4 Report Organization and Acknowledgements

1.4.1 Report Organization

The report is organized into six subsequent chapters:

• Chapter 2.0 The Feasibility of Tourism in Spartanburg County provides background on the state and regional tourism initiatives that preceded this study, provides insight into the size and strength of the existing tour ism industry in Spartanburg and wraps up with conclus ions abo ut whether this is a viable strategy for Spartanburg County.

• Chapter 3.0 Managing an Industry: Organizational Strategy describes the organizational strategy necessary to complete the plan and offers short, medium, and in some cases long-term recommendations to o rganize and fund t he tourism ind ustry in Spa rtanburg Count y.

• Chapter 4.0 Establishing the Message: Destination Marketing and Branding Strategy introduces the Spartanbur g “Brand” ide ntity that can be ut ilized by the tour ism industry and its partners in economic development to promote the assets of Spartanburg County to residents, visitors, and investors. This chapter also provides a series of recommendations on how the brand is to be launched.

• Chapter 5.0 Enhancing the Amenities: Product Development Strategy introd uces the five prod uct development areas around which Spartanburg should concentrate its tourism focus. Each subs ection introd uces an inve ntory of existing tourism assets in the prod uct develop ment area, briefly discusses the issues behind the product development area and concludes with a series of product development recommendations for the community to pursue within each area. The product development areas are:

o Culture and Arts o Histor y and Heritage o Agriculture o Recreation and Sports o Manufacturing

• Chapter 6.0 Serving the Visitor: Visitor Support Strategies discusses the personal and physical infrastructure needs that are required to adequately serve the tourism industry and includes a series of recommendations designed to enhance these services.

• Chapter 7.0 Implementation and Action Strategy is the culmination of the report. It offers a summary of all recommendations in an Implementation Chart that provides a convenient guide fo r implementing the plan.

19 20 2.0 The Feasibility of Tourism in Spartanburg County

2.1 Introduction

Tourism in Sout h Carolina is big business. With an $18 b illion impact, the industry is poised to cont inue to grow. The Tourism Develop ment International plan for the tourism industry in Sout h Carolina sets the goal of growing the industry to $40 billion dollars by 2020 over double its current reve nue in ten years. Much of that growth is expected to take place in parts of South Carolina not traditionally thought of as a tourism destination.

Inde ed, few would argue that Spa rtanbur g County has not traditionally thought of itself as a major tourism destination. Most o f the County’s economic development efforts have been focused on traditional manufacturing industries, which have reaped rich rewards for the County. But, the time is right to e xplore the soundness of aggressively launching a new ind ustry in the county that takes the best of the high quality of life attributes of the County, its small towns, rural landscape, cosmopolitan center city, rich educational and cultural offerings, recreational amenities, and unique history and uses these resources as a platform to attract visitors.

This chapter explores the background of tourism in the nation, the state, the region, and in Spartanburg in order to draw a conclusion about whether this is a feasible path forward for the County. Figure 20: Campobello Welcome Sign. 2.1.1 Background Statistics Courtesy of Spartanburg County Planning Department. • Tourism is often characterized as the largest business sector in the global economy, with 200 million employees and economic generation of $3.6 trillion each year (World Travel and Tourism Council). • Tourism ranks as either the first or second largest industry in 47 out of 50 states. Tourism ranks first in South Carolina. • In South Carolina, tourism contributes approximately $18 billion to the economy and tourism related employ about 10% of the (SCPRT and SC Commission). • In 2006, tourism generated about $1.1 billion in state and local tax (including , accommoda tions, hospitality, a nd o ther taxes). • However, South Carolina only captures about 57% of the average tourism expenditure (amount of mone y the average tourist spends per day or over the course of a trip) when compared to national tourism data. People going to other states are spending more money during their trips than they do when they come to S out h Carolina. • According to the South Carolina Tourism Action Plan, the industry in Sout h Carolina has suffered from fragmentation and a lack of comprehensive coordination and planning.

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2.1.2 South Carolina Tourism Action Plan & Upstate Product Development Plan

• South Carolina commissioned a statewide tourism plan in 2006 completed by Tourism Development International.

• The plan sets an aggressive goal of growing the tourism industry into a $40 billion per year industry by 2020 by creating/developing flagship attractions and critical mass of tourism opportunities within each region of the state, enhanced marketing efforts, and improving infrastructure (access, accommodations, transportation, etc.).

• According to the plan, more inland tourism product must be developed to reach this goal. The regional plan outlines the following philosophy for the Upstate Product Development Area: “the philosophy is to maintain a rich environmental reserve of natural and heritage features with appropriate development carefully integrated into the setting. Urban regeneration and improvement of the main towns with the focus on the Garden City (Greenville), sports, agriculture, , and adventure sports.”

• While both the South Carolina Tourism Action Plan and the Upstate Product Development Plan indicate strategies to focus on “inland tourism”, neither plan recognizes the strong potential for Spartanburg to p lay a major role in capitalizing o n the growing trend of experiential tourism.

• According to a report by the World Tourism Organization, “sun and sand ” tourism has matured and flattened out while experiential tourism (adventure, nature, heritage, culture, and eco- tourism) are and will continue to grow.

• Heritage/cultural and eco/ adventure tourists tend to stay longe r and spend mor e (from South Carolina Tourism Action Plan, TDI).

2.2 Tourism-Related Efforts in Spartanburg County

While economic, educational and cultural development has been a major focus in Spartanburg for many decades, few would argue that prior to the 1990’s, tourism itself had not been as strong a pr iority for Spartanburg County. However, recent developments and trends are emerging to make tourism an important component of the Spartanburg economy and the community has begun to cultivate the industry.

• The and Visitors Bureau was established in 1985 to promote visitation to the County and is funded through a combination of Accommodations and Hospitality Taxes from the County, the City of Spartanburg, and other municipalities in the County. The C VB is pa rtnered w ith the Spartanburg C hamber of and has deployed a very successful web page and visitors guide to the County. Figure 21: Chapman Cultural Center.

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• The role of tourism in Spartanburg has continued to emerge as major amenities, such as the Spartanburg Marriot t Hot el and Conference Center, the Chapman C ultural Center and the construction of Park b y the Spa rtanburg Parks Commission, have come on line.

• In addition to the state and regional tourism plans, there are a number of additional initiatives that will fit very we ll into Spartanburg County’s tourism future. A study by the will determine the feasibility of designating certain count ies in South Carolina and North Carolina as the Southern Campa ign o f the American Revolut ion Heritage Area. The Textile Heritage Center in Coo le e mee, N.C. is pursuing the establishment of a Sout hern Textile Heritage Corridor that would stretch along . These initiatives could have major impacts on funding and future visitation to Spartanburg County.

• The Convention and Visitors Bureau and the Chamber of Commerce commissioned Anderson Associates to develop a marketing strategy for the industry that has resulted in the web page redesign and the new visitors guide publication. The guide has not only provided a valuable resource to tourists, but it has introduced many locals to amenities that they did not realize were in the ir own back yards.

• The Spartanburg County Comprehensive Plan (1998) addresses many quality of life and economic development initiatives that relate to tourism development. One of the most pointed recommendations of the plan is an Economic Development Goal to “create new economic markets to cash in on South Carolina’s emerging Recreation-Retirement Image.” The plan goes on to recommend t hat:

…to capitalize on state initiatives, the development of a more aggressive tourism promotion program is recommended, together with educ ational programs for individuals involved in tourism, and the integration of infrastructure development in suppor t of tourism, i.e. lake and historic lodging facilities, specialty , etc. As the leading county in textiles, the development and promotion of a textile museum and theme park should be considered as a unique attraction. Also, promotion of the county, particularly the area above Lake Blalock and Lake Bowen, for retirement home development is recommended.

The comprehensive plan also includes a number of recommendations for open space preservation, gateway and corridor enhancements, and beautification projects that would have a direct impact on tourism development in the County.

The C ity of Spartanbur g and the historic smaller towns are vitalcomponentsof Spa rtanbur g County’s tourism scene. Each muni cipa lity has its ow n comprehensive plan. These plans seek to improve local landscapes, services, and .

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Figure 22: Downtown Inman. Courtesy of Figure 23: New Greer City Park. Spartanburg County Planning Department. Courtesy of Spartanburg CVB.

• A Recreation Needs Assessment was completed in 1999 following the adoption of the Comprehensive Plan that included a list of parks and recreation projects that should be undertaken in the County. Many of these park projects have very important visitor components and the County Parks Commission is in the process of implementing the recommendations of the assessment through the use of a local option hospitality tax levied on prepared meals in the County. The County has invested in several sites, but the first ma jor project to be constructed will be Tyger River Park, a multi-use ball field facility in western Spartanburg County. This project is expected to be complete in 2011 and will provide a state-of-the art tournament ve nue.

• The 2002 South Carolina State Trails Plan, co mp le ted by South Carolina Department of Parks, Recreation, and Tourism (SCPRT) and the Palmetto Conservation Foundation, addresses the issues of public and the State’s tourism economy. Hiking is one of the fastest growing recreatio na l activities in the country, and South Carolina is uniquely positioned to take advantage of these economic opportunities. The industry is clean, it does not require expensive infrastructure, and it employs local citizens. The State’s partially- Figure 24: Pedestrian on the Palmetto Trail in constructed “mountains to the sea” trail— Croft State Natural Area. the Palmetto Trail—will bisect Spartanburg County north to south. Several passages have been completed and added to the inventory of local trails. P lans are currently be ing discussed to lay out the remaining Spa rtanbur g County portion of the Palmetto Trail. SCPRT recognizes that trial connectivity is vital. A local trail system will connect the State trail to popular destinations.

24 • The Spartanburg Community Indicators Project is a collaboration of the Spartanburg County Foundation, United Way o f the , Spartanburg County, and USC Upstate’s Metropo litan Studies Institute to data on key issues impacting the citizens of Spa rtanbur g County. The Project identifies common community goa ls and encourages that pub lic improvement dollars be spent toward those goa ls, which include improving health, education, the local economy, and the environment. While tourism is not a major focal point of the Indicators Project, its resources on education, health, the natural environment, and community partnerships provide a valuable in understanding many aspects of Spartanburg County, including the effects of an expa nded tourism ind ustry on local quality of life. All the be nefits surrounding the developme nt of the local tourism economy fit well within the goals of the Project.

• A Special Places Inventory of Spartanburg County was recently completed by Upstate Forever. It identifies special areas deserving of preservation efforts and Figure 25: Tyger River Greenway, Lyman. coordinates all of these areas into a mapping system to Courtesy of Spartanburg CVB. help decision makers know what geographic areas of the count y have special natural and historical value. The report is intended to guide further study in hope s of revealing additional sites of natural and historical significance, to encourage appreciation of our resources, and to prioritize conservation and preservation of the mos t significant places in the County.

• Bicycling is already emerging as a visitor attraction in its own right with the C ity’s Bik e Town designation (the first in the State), Figure 26: A very “special place”—historic Williams Place events like Bike Town, and races (circa 1765). Courtesy of Spartanburg County Planning Department. such as the Assault on Mount Mitchell and the Criterion. Most recently, through a SPATS partnership, the Spartanburg County Bicycle and Pedestrian Master Plan was completed. The Plan seeks to connect destinations with sidewalks, greenway trails, bike paths, and paddling trails; to improve intersections and cross- walks; and to add bike lanes and support facilities. Specific elements of the Plan include the completion of the Palmetto Trail section between USC Upstate north to Landrum, installation of

25 bike routes that connect our downtowns, and implementation of a new interactive web tool so that visitors and locals can access bicycle routes, pedestrian paths, and trails—he lp ful information for anyone wishing to route their potential paths before they visit. The implementation of the master plan project recommendations will create a safer environment for locals and tourists alike to explore Spartanburg Count y on foot or by bicycle and increase the miles of paths and trails available. The County must continue this momentum in order to enhance the visitor experience and improve the health of local citizens.

• Current ly, Spa rtanburg is in the process of creating a Transit Master Plan for its transit system. While transit is available in Spartanburg, it has developed organically over time without a comprehensive plan in place to guide its growth. Strengthening the transit system will make it more respo nsive to the needs of the local tourism industry, as well as the residents. The Plan will include the evaluation of current and fut ure routes, regional connections for bot h business and leisure, dependent and non-dependent ridership, current and potential funding sources, intermodal connections with bicycle, pedestrian, and automobile facilities, and connections to tourism destinations. Transit plays an important role in moving people from one place to another whether they are visitors or residents.

Figure 27: Assault on Mount Mitchell—a 35- Figure 28: "ArtCycle," A Bike Town-themed artwork year-old bike race that begins in Spartanburg. initiative in Spartanburg’s Downtown Morgan Courtesy of Spartanburg CVB. Square.

26 2.3 Economic Benefit of Tourism in Upstate South Carolina

According to the “The Economic Impact of Domestic Travel on South Carolina Counties – 2008,” and the “Accommodations Tax Revenue Full Fiscal Year 2008-2009,” published by the South Carolina Department of Parks, Recreation, and Tourism:

Spartanburg County (2008 population estimate – 280,738): • Received $312.23 million from travelers ($1112.17 per capita) • Tourism generated $55.4 million in payroll and 2370 jobs • Tourism generated $15.17 million in state tax and $5.42 million in local tax receipts • Collected approximately $863,466 in accommodations taxes

This places Spartanburg County second in the upstate in terms of revenue, payroll, and tax receipts. Other counties in upstate South Carolina have the following figures in order of magnitude:

The Benefits of Tourism in South Carolina

lers e Taxe ($ per($ capita) in Generated Payroll (millions $) Jobs Generated Stat Generated (millions $) TaxLocal Generated (millions $) County Population 2008 Received from Travelers (millions $) Received from Trave Accommodations Generated Tax Greenville 438,119 892.49 2,037.09 237.33 9660 37.08 15.01 2,062,741 Spartanburg 280,738 312.23 1112.17 55.4 2370 15.17 5.42 863,466 Ande rson 182,825 133.35 729.38 20.66 1,300 8.25 4.05 350,014 Pickens 116,915 77.09 659.36 13.65 820 4.82 2.69 268,371 Oconee 71,274 48.22 676.54 7.85 440 3.01 2.75 115,841 Che rok ee 54,394 31.89 586.27 5.86 350 1.99 0.72 96,404 Table 1: Regional Tourism Data.

Even without a concentrated effort, Spartanburg County enjoys one of the top economic impacts in South Carolina attributable to the tourism industry. With the implementation of this plan to include enhancing the current attractions and amenities and better marketing efforts, the county has a very good opportunity to experience significant growth in this sector of the economy. As mentioned previously, the state level goal is to increase the industry to $40 billion per year by 2020. Therefore, it would not be unrealistic for Spartanburg County’s goal to be to double the economic impact to $625 million per year (according to the Travel Economic Impact ) by 2020. Such an increase would place Spartanburg on par with neighboring Greenville County on tourism impact per capita.

27 2.4 Tourism Development Challenges

Spartanburg County, like many communities in transition throughout the United States, is faced with a number of challenges to their development of a sustainable tourism industry that contributes to the overall economic de velop ment of the count y and region.

The Frag mentation of the Tourism Sector • Developing a coordinated framework is necessary simply because of the fragmented nature of the tourism industry. • One of the main purposes of tourism planning is to create a harmonious balance between the different interests of the various stakeholders. • The balance may be achieved through the establishment of an appropriate multi-faceted institutional framework. • The public sector, the private sector, non-profit organizations, the community and tourists play important roles in tourism planning and development. • This challenge is even more evident when the State and Regional Product Develop me nt P la ns fail to identify the full potential of Spartanburg County’s role in the tourism sector.

The Different Perspectives of the Public and Private Sectors • Public sector: managing de velopment to achieve community goals in the public interest. • Private sector: providing facilities and service to tourists while maximizing returns on investment. • Main Areas of Public-Private Sector Cooperation: o Improving the attractiveness of a destination; o Improving a destination’s marketing efficiency; o Improving a destination’s productivity; o Improving t he overall management of a destination’s tourism system. • Spartanburg Count y has not traditionally recognized tourism as a major industry, consequently, connections between public initiatives, private investment, and multi-jurisdictional coordination while strong in some industries is weak in tourism.

Roles and Responsibilities of the Public Sector • Have a vision for tourism; • Provide an enabling environment for tourism; • Ensure adequate infrastructure develop ment and ; • Create sufficiently ope n market conditions to stimulate sustainable tourism development; • Provide suppor t facilities and facilitation services to private enterprise; • Guarantee fair taxation and stable, but adequate re gul a tio ns ; • Provide a regulatory framework in consultation with all interested stakeholders to protect and enhance natural, social and cultural environments; • Assure the well-being of local communities and international and do mestic visitors; • Undertake research in collaboration with the private sector to provide market information for the industry and the investment community and improve the general understanding of changing market demand; • Public colleges and should partner with the tourism industry to offer training p rograms and assist with data collection and analysis.

28 • All of these opportunities exist in Spartanburg but can be examined in a more coordinated fashion with the idea that the community is creating a new “industry” centered on tourism.

Roles and Responsibilities of the Private Sector • Understand the environmental and social concerns of government and local communities; • Be able and willing to provide the expertise and access to finances to develop and operate tourism facilities and services; • Assume collective responsibility for laying down industry standards, ethics and fair practices; • Contribute to cultural preservation, environmental protection, and education regarding the need for ; • Involve local communities in tourism development and e nsure that they enjoy the ir fair share of the benefit; • Undertake industry training and manpo wer de velop ment to achieve excellence in quality of services; • Work w ith governments to e nsure the safety and secur ity of tour ists; • Contribute to improved research and the development of statistical databases; • Harness to improve the efficienc y of tourism ope rations and marketing and quality of service. • In Spartanburg County, the private sector has created many opportunities for tourism attractions. These have only recently been marketed as a cohesive package and there is room for strengthening the message and further encouraging private sector coordination.

Figure 29: Spartanburg County Public Libraries Headquarters. Courtesy of Spartanburg County Planning Department.

Figure 30: Pacolet Amphitheater. Courtesy of Figure 31: Hub City Railroad Museum. Spartanburg County Planning Department. Courtesy of Spartanburg CVB.

29 2.5 Key Considerations for Tourism Development in Spartanburg County

Pursuing tourism in Spartanburg is not only a feasible opportunity; it is one that can reap rich dividends for the County as a new source of jobs, revenue, and enhanced quality of life. The community should embark on the process with the following considerations in mind:

• Consider this process a marathon, not a sprint. The outlook for the State Tourism Plan is the year 2020. A ten-year time horizon provides the kind of outlook that allows for long-range decision- making. • Form/strengthen partnerships with the surrounding counties and find the right product mix to suppo rt and enhance the S tate Tourism P lan and the Ups tate P rod uct Develop ment P lan should be a priority. Tourists do not care about city, county, or state lines. Spartanburg County should partner with other Upstate Counties to market the region. It will be incumbent on Spartanburg to foster these partnerships. • While these partnerships are pivotal for Spartanburg’s success in the Tourism Industry, it is imperative that the County, its municipalities, its non-profits, and the business community embrace the industry. Tourism must be a growing priority for the future economic health of the County. The result will empower Spartanburg to become an ever-stronger regional player in the industry. • While creating a critical mass of tourism and recreation products is important, quality cannot and should not be compromised. • Avoid making decisions based on sunk . To elaborate, just because something exists does not necessarily mean that it is the most viable or appropriate avenue to invest in from a tourism perspective. Large tourism related projects whether they are public, private, or in nature should be sustainable and economically viable. That is not to say that all are self-sustaining, but the spin-o ff e ffec ts for tourism should offset any “loss leader” investment made in such projects. • Protect your natural and environmental resources by implementing appropriate land development regulations and creating a conservation . • Concentrate on the prod ucts that are unique to Spartanburg County and that complement the Upstate Product Development Plan to include recreation and sports, history and heritage (Revolutionary War histor y should be initial priority in this area), agricultural tourism, cultural offerings, based recreation, and manufacturing. Figure 32: Cowpens National Battlefield. • The most important opportunities in Spartanburg County to enhance the tourism industry involve stronger collaborations, more savvy marketing of existing assets, and better connections among partners to promote existing facilities, activities, and amenities throughout the County. These opportunities are less capital intensive but do require more effort and coordination.

30 3.0 Managing the Industry: Organization Strategy

It is necessary, for the implementation of the Tourism Action Plan, that this plan and the development of the Spartanburg Convention and Visitors Corporation become a high priority. The changes proposed in the organization of tourism for the County of Spartanburg will pioneer the pos itive development of tourism as an industry, not only for the Upstate but also for all of South Carolina.

3.1 Short Term 2010-2011

3.1.1 Establish the Spartanburg County Convention and Visitors Corporation (CVC): Reorganize the current tourism commission and CVB into the Spartanburg County Tourism Board and the Spartanburg County Convention and Visitor’s Corporation as outlined below.

The organizations should have a potential purpose statement as follows:

The Spa rtanbur g County Tour ism Board is the or ganization respo nsible for the management of the Spartanburg County Convention and Visitors’ Corporation, which oversees the vitality and growth of Spartanburg County’s tourism industry. Promoting Spartanburg County as a travel destination, both domestically and internationally, is the major focus of the CVC. The CVC creates and implements advertising, sales, promotional, and activities to increase , business, conference, and incentive travel to Spartanburg County destinations. It also assists pa rtner groups in the packaging and marketing of nature-based, historical, recreation, and cultural tourism. The CVC also plays a role as an advocate for the development of additional tourism resources in the community by serving as a sounding boa rd for partner organizations and a resource for tourism impacts and data.

3.1.2 Seat the Board with representatives of all facets of the tourism industry

The Spartanburg County Tourism Board could be comprised in many ways. The Steering Committee for this plan discussed two options and agreed on a ten-me mbe r voting board with two non-vot ing ex- officio appointments:

• County Council: 7 appo intments o One appointment representing each of the following five themes: Culture and Arts, History, Agricultural tourism, Recreation and Sports, and Manufacturing o At least one individual employed in the accommoda tions industry (, , , camping, etc.) or other businesses collecting accommodations taxes. o At least one individual employed in the (restaurants, catering, etc.) or other businesses collecting hospitality taxes. • Chamber of Commerce: 1 appointment • City of Spartanburg: 1 appointment • Municipal Association: 1 appointment

There should also be 2 non-voting ex-officio members: • Executive Director of the Spa rtanburg Coun ty Tourism Corporation • An appointee of the Spartanburg County Parks Commission

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3.1.3 Develop clear structure and goals directly tied to achieving the vision and mission of the STC.

By-laws governing the Spartanburg County Tourism Board should be developed immediately and include (at a minimum) guidelines for appo intments to the board, terms of members, attendance, powers and duties assigned to the board, and officers.

Powers and Duties of the Spartanburg County Tourism Boa rd: a) To make recommendations to the Chamber of Commerce regarding the management and regulation of the affairs of the Spartanburg County Tourism Corporation. b) To make recommendations to the Director of the Spartanburg County Tourism Corporation, to receive and expend grants, appropriations, gifts or donations from any public or private source for the ope ration, expansion, administration or improvement of the , projects, or programs of the Spartanburg County Tourism Corporation. c) To make recommendations to the Director of the Spartanburg Tourism Corporation to maintain, operate, and make available such programs and projects as may be deemed appropriate or advisable to achieve the goals and objectives and realize the mission and vision of the Spartanburg County Tourism Corporation. d) To participate in the Spartanburg Area Chamber of Commerce annual .

Once organized, the board should create seven committees. Five of the committees will be responsible for the five product development themes detailed later in this report (Culture and Arts, History and Heritage, Agricultural tourism, Recreation and Sports, and Manufacturing) and the sixth with be responsible for Tourism Services and Infrastructure development issues. Product development committee membership should include a maximum of eight individuals who have an interest in and can add value to the work of each sub-committee and should inc lude count y staff when and where appropriate. A regular member of the tourism board should chair the committees. The seventh committee, the funding strategy committee is outlined in Section 3.1.3 – Funding/Budget Strategy. The boa rd and committees should adhere to a contract for public service that outlines their roles and responsibilities. A sample contract is shown in Appe ndix C.

The or ganization chart is being suggested to clearly delineate reporting lines and relationships and suggested staffing. The organizational chart suggests adding a fourth full-time pos ition immediately and reorganizing the existing staff to cover marketing and PR, product development and management, and sales and service. Plans for future growth should include additional full- and part-time hires to staff a visitor’s center, a full-time staff member assigned to research, and administrative/suppo rt staff.

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Product Development Co mm itt ees

Chart 1: Proposed Tourism Organization Chart The Tourism Board should operate with a large degree of autonomy. Ideally, the Board should execute all duties assigned as outlined in its by-laws in regards to the operation of the Convention and Visitor’s Corporation including hiring and evaluating the Executive Director. For day-to-day work, however Executive Director of the Convention and Visitor’s Corporation should report to the Executive Director of the Chamber of Commerce (who should also be involved in the Executive Director’s evaluation).

3.1.4 Establish a Funding Strategy for the Tourism Industry in Spartanburg County

The funding strategy committee, made up of at least three regular members of the tourism board, a representative of the Accommodations Tax and Hospitality Tax committees, the President o f the Chamber, the two ex-officio members of the tourism board, and the county finance director or his/her appointee as an ex-officio member should begin work immediately to:

a) Inventory current Accommodations-tax and Hospitality-tax collections and allocatio ns. b) Identify other potential revenue streams, such as the potential seat tax, potential for tax increment financing of future projects, and grant funds. c) Recommend, if deemed necessary and appropriate, realignment of Accommodations-tax and Hospitality-tax allocations to C ounty Council.

Current ly Spartanburg County take s advantage of several revenue streams that have been created by the General Assembly to fund tourism related expenditures. The following list details what the funds are currently used for:

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• State Accommodations Tax. Both the county and the city follow the legislation for state Accommodations-tax that levies a 2% tax on overnight accommodations. The first $25,000 is allocated to the general fund, then 5% of the ba lance goe s to the general fund, 30% goes to an organization responsible for tourism marketing. In Spartanburg County and City’s case, this is the Spartanburg Area Chamber of Commerce, which acts as a steward for the funds on behalf of the existing Convent ion and Visitor s Bureau. The remaining balance goes to both the City’s and the County’s Accommoda tions- tax Committees to be distributed through guidelines established at the state level by the Tourism Expe nditure Review Committee.

• Local Option Accommodations Tax. In add itio n to the 2% state tax, local jurisdictions are allowed to levy an additional 3% tax on overnight accommodations to fund additional tourism related projects. At the County Level this tax is fully committed to funding the Spartanburg Memorial Auditorium. Approximately two thirds Figure 33: Windmill along Scenic Highway 11. Courtesy of goes to debt service on auditorium building Spartanburg County Planning Department. and o ne thir d goes to auditorium ope rations. The C ity of Spartanburg uses these funds for a variety of projects including several involving debt service that are detailed below.

• County Hospitality Tax. Spartanburg recently enacted a local op tion hospitality tax on prepa red food and beverages of 2% at locations outside of municipal boundaries where the tax is levied by the municipality. A very small portion equal to about $90,000 goes to administration/enforcement—making sure that people that are supposed to be paying are paying. The balance of slightly over $3,000,000 has been dedicated to the Spartanburg Parks Commission. Of that balance $1.39 million per year is dedicated to debt service that has recently been taken on to fund the new Tyger River Park. The balance has been committed to operations and future projects for the Spartanburg Parks Commission.

34 • Municipal Hospitality Tax. With the exception of Pacolet and Central Pacolet, all of the incorporated cities in Spartanburg County levy the local option 2% hospitality tax and use these funds to pay for locally based projects. For example, in Duncan, the funds are used to retire debt and for operations of its new Shipwreck Cove Water Park. In the City of Spartanburg, Hospitality- tax goes to several projects including:

o Debt service on projects such as the Renaissance Conference Center, Morgan Square improvements, the St. John St. Parking Garage, the CC Woodson Recreation Center; o Capital projects such as C hapman Cultural Center and Barnet Park Improvements; o Special Events such as Music on Main, Spring Fling, International Festival, Shrine Bowl, Miss SC Pageant, Biketown, Euro Autofest, Jazz on the Square, Wofford Homecoming; o Operational Funds for the Memorial Auditorium, the Conve ntion and Visitors Bureau, Hatcher Gardens, HUB-BUB, and the Arts Partnership.

Figure 34: Hatcher Garden and Woodland Preserve. Courtesy of Spartanburg County Planning Department. In addition to these funding sources already in place, Spartanburg County should consider additional funding options for the tourism industry. The first three are included in the South Carolina Department of Revenue 2010 Guide to State Economic Development Incentives. These include the following state provisions.

• The Tourism Infrastructure Admissions Tax. According to the South Carolina Department of Revenue, “Article 27, Chapter 21 of Title 12 of the SC Code allows a portion of the admissions tax collected at a qualifying tourism and recreation facility to be remitted to the county or municipality where the facility is located and to the Infrastructure Fund administered by the Coordinating Council for Economic Development for making infrastructure improvements. If a facility meets the requirements of an establishment, the admissions tax will be subject to the provisions of this law for a 15-year benefit period. The amount to be remitted to the county or municipality is 25% of the admissions tax collected at the establishment. An additional 25% of the admissions tax collected at any establishment benefits the facility. A county or municipality within 5 miles of the facility may also apply to the Council at the Department of Commerce for funds for additional infrastructure improvements. To be an establishment, the facility must be:

35 a) A major tourism or recreation facility. This is a single tourism or recreational facility in which an investment exceeding $20 million is made; or b) A tourism or recreation facility located in a major tourism or recreation area. This is an area designated by a county or municipality as a designated development area that has one or more tourism or recreation facilities that collect admissions tax where there is a combined investment of at least $20 million. A tourism or recreation facility can consist of a theme park; an ; a historical, educational or trade museum; a botanical or zoological garden; an aquarium; a cultural center; a theater; a motion picture prod uction studio; a ; an arena; a coliseum; an auditorium; a golf course; a spectator or participatory sports facility or any similar establishment that collects admissions tax, or an aquarium or natural history exhibit or museum located within, or contiguous to, an extraordinary establishment.” These districts must be established by a local government. It is important for each of Spartanburg’s establishments that qua lify for the “admissions tax” be administering this tax in order to take advantage of this benefit.

• Extraordinary Retail Establishments. The following description of this incentive is provided in the South Carolina Guide to Economic Development Incentives 2010:

The South Carolina Code §12-21-6590 allows the Department of Parks, Recreation, and Tourism to designate up to 4 qualifying facilities as ‘extraordinary retail establishments.’ An extraordinary retail establishment is a single store located in South Carolina that is located in a county with at least 3.5 million visitors a year or which is located within 2 miles of an interstate highway. It must attract at least 2 million visitors a year with at least 35% of those visitors traveling at least 50 miles to the establishment and it must remit at least $2 million in sales tax each year. Additionally, it must have a capital investment of at least $25 million, including land, building, and site preparation costs and one or more hotels must be built to service the establishment within 3 years of occupancy. Prior to completion of the “extraordinary retail establishment” the entity operating the establishment and the county in which the establishment is located may request the Department of Parks, Recreation and Tourism to conditionally certify the extraordinary retail establishment. The Department of Parks, Recreation and Tourism may grant this conditional certification based on reasonable projections that the establishment will meet all requirements within 3 years of issuance of a certificate of occupancy for the establishment. Conditional certification provides limited benefits to an extraordinary retail establishment, however, it cannot receive monetary benefits prior to satisfying the requirements of the conditional certification and the provisions contained in the definition of a “tourism and recreational facility.” If the extraordinary retail establishment obtains conditional certification and complies with both the conditional certification and the requirements contained in the definition of a “tourism or recreational facility” then 50% of the sales tax collected by the establishment will be remitted to the county in which the establishment is located and no amounts will be remitted to the Infrastructure fund administered by the Council.

• Tax Increment Financing. Spartanburg County may participate in a municipality’s tax increment program as a way to induce tourism related projects in the community. Tax Increment Financing allows for all property tax in a designated district to accrue to an account to satisfy debt service for public infrastructure improvements within that district.

36 In addition to these state resources, the establishment of this plan can be used to leverage additional grant and foundation funding for tourism related projects in the count y. Fortunately Spa rtanbur g benefits from several local foundations that have contributed greatly to the community including the Mary Black Foundation and the Spa rtanburg County Founda tion. While these founda tions have guidelines for their giving, some of the projects indicated in this strategy may easily partner with the goals of each foundation. State and national foundations may also provide resources for funding this plan.

3.1.5 Fully Fund the Spartanburg Convention and Visitors Corporation to remain competitive.

The following c hart provides a comparison of CVB funding a nd staff levels in South Carolina. Myrtle Beach, Hilton Head, and Charleston CVBs were intentionally left out of the chart because they are significantly different from Spartanburg Count y and most other localities in the state from a tourism perspective.

Comparison of CVB Funding for Select South Carolina Communities

Annual Bu dg et/ Agency Sources Staff Populati on Bu dg et Populati on Cheraw Visitor’s Bureau $75,000 A-tax, H-tax 1¾ time 5,700 $13.16 Georgetown CVB $775,000 A-tax 3.5 FTE 65,000 $11.92 Beaufort Regional Chamber $572,830 A-tax, Grants, Fees 10 FTE 60,000 $9.54 Rock Hill/ Yo rk CVB $981,000 A-tax, H-tax, General Fund 5 FTE 218,000 $4.50 Camden/Kershaw Chamber $250,000 A-tax, dues, events revenue, 3.5 FTE 58,000 $4.31 grants Greenville CVB $1.6 million A-tax, Memberships, PRT 8 FTE 400,000 $4.00 Greenwood CVB $230,000 A-tax 2 FTE 65,000 $3.54 Florence CVB $400,000 A-tax 3 FTE 130,000 $3.08 Mountain Lakes CVB $160,000 A-tax 1.5 FTE (Oconee) 71,000 $2.25 Colu mb ia Visitor’s Bureau $1.4 million A-tax, H-ta x, PRT 11 FTE 703,000 $1.99 Spartanburg CVB $324,000 A-tax 3 FTE 286,000 $1.13 Anderson CVB $200,000 A-tax 2 FTE 186,000 $1.08 Darlington County Tourism $50,000 A-tax 1 FTE 68,000 $0.74 Table 2: Statewide CVB Comparison.

To determine an average per-capita funding level, the highest (Town of Cheraw) and lowest (Darlington County) were excluded from the calculation to eliminate outliers. Under this scenario, Spartanburg County is next to last with regard to funding per capita for its tourism program. Spartanburg County should consider additional funding to bring the Convention and Visitors Corporation on equal footing with some of its peers in South Carolina. In doing so, the Convention and Visitors Corporation should consider some “best practices” for using these funds. These include:

• Allow carryover funds. If the Spartanburg Convention and V isitor s Corpor ation doe s not expe nd funds in any given fiscal year, they should carry over to the following fiscal year.

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• Encourage the use of private sector funds (sponsorships, donations, etc.) to supplement the Spartanburg Convention and Visitors Corpor ation budget.

• Provide an “automatic” budget increase system tied to growth in funding sources. For example, if accommoda tio ns taxes increase by 10%, then the Tourism Corporation’s budget should increase by a set percentage in proportion to the overall increase.

• Align the Convention and Visitors Corporation and the Chamber of Commerce budget cycles. Figure 35: Pacolet River. Courtesy of Pacolet Area Museum.

• Establish a marketing budget to be used to attract major and high value events to Spartanburg County. For example, this marketing budget could be used to secure multi-year contracts for major sports events, to help market major arts and cultural events, to complete regional and national advertising, and to create a grant program to help local businesses adopt the branding strategy, etc.

3.1.6 Develop Baseline Measures for Tourism Industry in Spartanburg

The Spartanburg Convention and Visitors Corporation should use the following baseline measures to provide an annual update for growth in the tourism industry in Spa rtanburg.

An Estimate of Travel Expenditures in Spartanburg County

The purpose of this estimate of travel expenditures is to provide Spartanburg County with a baseline from which to gauge grow th in its travel economy as the count y implements a to urism prod uct development/action plan. This estimate uses accommodations tax collections as the starting point to provide a conservative estimate of total direct travel expenditures broke n down by industry segments (lodging, auto transportation, food service, public transportation, general retail trade, & recreation). Those data then become the inputs to determine the total economic impact (direct plus indirect, induced, a nd e mployment effects) of travel expe nditures on the Spartanbur g County economy. The Regional Dynamics model will be used to determine indirect, induced, employment, and total economic impacts.

Because of the downturn in the economy, accommodations tax collections from the July 2007-June 2008 fiscal year have been used as the baseline to reflect a somewhat more “normal” year than the July

38 2008-June 2009 fiscal year. Accommodations tax collections for the 2009 fiscal year were down 8.3% in Spartanburg County.

It is extremely important to understand that the county should not get overly excited or concerned about year-to-year increases or decreases but should use this model to gauge trends over 3-5 year periods.

The mode l uses a breakdow n of travel expe nditures by industry segment and the accommoda tions tax co llec tio ns to extrapolate the total direct travel expenditures and the direct travel expenditures by industry segment categor y.

Domestic Travel Expenditures in SC by Industry Segment

Lodging 21.4%

Auto Transportation 23.9%

Food Service 28.6%

Public Transportation 9.1%

General Retail Trade 9.2%

Entertainment & Recreation 7.8%

Chart 2: Data from The Economic Impact of Travel on South Carolina Counties 2008, prepared for the South Carolina Department of Parks, Recreation, & Tourism by the U.S. Travel Association, Washington, DC: September 2009.

Methodology

According to the South Carolina Department of Revenue, in the 2008 fiscal year, $746,249.89 in accommodations tax (at the 2% rate) was collected in Spartanburg County. S ince that tax is 2%, multiplying the total by 50 (or you can divide by .02 to arrive at the same number) provides a very good estimate of the total direct expenditures on lodging in Spartanburg County.

$746,249.89 x 50 = $37,312,494.50: total direct lodging expenditures FY 2008 in Spartanburg County.

39 Using the information from the pie chart above, we can then estimate total travel expenditures by dividing the total lodging expenditures ($37,312,494.50) by .214 (lodging expenditures make up 21.4% of total domestic travel expenditures in South Carolina).

$37,312,494.50 / 0.214 = $174,357,450.94: total direct travel expenditures FY 2008 in Spartanburg County.

Finally, we can determine the total direct expenditures for the other industry segments (auto transportation – 23.9%, food service 28.6%, public transportation – 9.1%, general retail trade – 9.2%, and entertainment & recreation 7.8%).

Direct Expenditures by Industry Segment, Spartanburg County: FY 2008

Percent of Total Industry Segment Industry Segment Total Expenditure Direct Expenditure Lodging 21.4% $37,312,494.50 Auto Transpo rtation 23.9% $41,671,430.77 Food Service 28.6% $49,866,230.97 Public Transportation 9.1% $15,866,528.04 General Retail Trade 9.2% $16,040,885.49 Entertainment & Recreation 7.8% $13,599,881.17 Total Direct Travel $174,357,450.94 Expenditures: FY 2008 Table 3: Travel expenditures by segment. Outputs Total Demand: $157,367,390.00 (adjusted direct travel expenditures by visitors) Total Output: $192,881,410.00 (direct, indirect, and induced effects of visitor expe nditures) Emp lo yme nt : 3753 or 1 job per $46,098 spent on travel Multiplier: 1.11 Generates almost $10 million per year in revenue for Spartanburg County

With this information in mind, Spartanburg should employ the following techniques to evaluate the growth of the ind ustry:

• Use the bottom-up economic impact model developed by the consultants as the primary baseline measure to determine growth in the tourism industry in Spa rtanburg County. The mode l should be regenerated by the Strom Thurmond Institute’s Economic Modeling Laboratory every 5-10 years or in the eve nt of a major economic do wnturn or ups wing.

• The USTA’s Travel Model (TEIM) should be used as a secondary measure to determine growth in the tourism industry in Spartanburg Count y. This report is usually available in September of each year and can be found at the following : http://www.scprt.com/our-partners/tourismstatistics/researchreports.aspx

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• I mp le me nt a zip code tracking system to continuo usly define your primary target markets. Work with existing attractions (BMW, Hollywild, Walnut Grove, Cowpens Battlefield, major hotels, Chesnee Artisans Center, visitor inquiries via telephone and web, etc.) to begin or continue collecting zip codes and reporting them to the tourism corporation on a quarterly basis. In addition to the zip code, the date of the visit should be recorded as well. The results of an initial zip code study can be found in Section 4.3.

• I mp le me nt a visitor survey to be deployed at attractions and events. There are two purposes to this survey. First, it will give the tourism commission and tourism corporation primary visitor spending data. Second, it will give the tourism commission and tourism corporation a method to determine if events (festivals) are generating visitation/spending from outside the county and therefore, eligible for A-tax fund ing. The tourism commission and tourism corporation should work with the local colleges and universities to administer the survey and assist with data analysis. This survey should be a maximum of 5 questions including the following 3 questions at a minimum: o What is your zip code? o Are you staying overnight in Spartanburg County? If so, how many nights and which //accommodations? o Estimate your total daily expenditures in Spartanburg County to include eating/drinking places, groceries, gas, auto/other transportation, lodging, and shopping/retail.

• I mp le me nt a web tracking system. Utilize Google Analytics to determine web traffic and provide secondary data to assist in determining markets. This tool can also help in creating strategies to generate more “hits” on the tourism website and insure that the tourism website is high on the Google search list.

3.2 Medium Term 2012-2013

3.2.1 Explore a highly visible, permanent home for the Spartanburg Convention and Visitors Corporation with Visitor Presence. The current Spartanburg Convention and Visitors Bureau has recently relocated to the offices of the Chamber of Commerce in downtown Spartanburg. The organization should consider a future move to a facility that provides easy visitor accessibility and dedicated space for the personnel in the office.

3.3 Long Term 2014-2020

3.3.1 Begin to Explore Long Term Funding Options. Several debt service projects funded with both Accommodations and Hospitality Taxes at both the City and County level will be paid off over the next five to eight years. As these source funds become available, Spartanburg County and its partners should strongly consider strategic ways to spend these funds on enhanced visitor promotions and marketing and product development throughout the County. For example, the three-cent local option hospitality tax is currently funding debt service and operations for the Spartanburg Memorial Auditorium. The debt service for the Auditorium expires in 2018. The Funding Strategy Committee should be exploring ways to use the revenue stream for future marke ting and expa nsion of the industry in Spartanbur g County. The City of Spartanburg has several projects also funded through both Hospitality and Accommodations

41 Tax. I n add ition, the Tourism Infrastructure Admissions Tax program and the Extraordinary Retail Establishment incentive should be explored for certain projects in Spartanburg Count y. The Funding Strategies Committee should work with the City of Spartanburg to explore future use of these funds.

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43 4.0 Establishing the Message: Destination Marketing and Branding Strategy

4.1 An Introduction to the Brand

Spartanburg has an interesting history with community branding. Although the C ity has been dubbed the Hub City for many decades, it has chosen to undergo several brand identity efforts in o ver the past decade. A recent branding exercise by the C ity of Spa rtanburg resulted in the HUB-BUB project, which helped put creative arts and writing at the forefront of a community image. The community has also fostered an image of healthy living and bike friendly attractions stretching beyond the city limits a lo ne.

Spartanburg County, by contrast, has never engaged in a formal branding or community identity process. The County’s diversity, variety of cities and towns, and combination of urban and rural environments presents any branding effort particular challenges.

The consulting team was engaged to create a countywide brand identity that could be used to promote tourism throughout Spartanburg County and its municipalities. The process involved was an intensive three-day round of input sessions from a variety of focus groups. Well over one hundred participants shared their thoughts on what constituted a brand ide ntity fo r Spartanburg County. O n the third da y, the consulting team presented the brand concept to a n audience of eight y at Wofford College. Figure 36:HUB-BUB in Downtown Spartanburg.

The brand concept is not designed to supersede existing images for the cities and towns in the County but rather to complement them. The brand concept begins with a “brand statement” that places the identity in context:

We were born of the American Revolution where the Spartan regiment rose up from the South Carolina backcountry to fight for independence. Fierce battles fought on our soil were a turning point in our nation’s struggle for freedom.

The forever transformed our community. We became a center of manufacturing built on an ethic of hard work and quality. From the textile industry we inherit the progressive legacy that lives on to this day.

44 Not just a place of , our rural communities continue to innovate and thrive. This one county once produced more peaches than the entire state of Georgia and today we remain a center of farming whose products feed our fast growing region.

We’ve revolutionized our economy going full circle back to our independent spirit, our commitment to hard work, and our unique location in the South. We are the welcoming home to a collection of international companies unrivaled in scale and scope anywhere in America.

Our location makes us a hub of activity. Our lives revolve around our rich cultural offerings, our extensive educational opportunities, our musical heritage, our racing legacy, our food, or the simple abundance of our stunning landscape. We continue to be the crossroads of all that is dynamic about the modern South.

We look to the future ready to go full circle again, to revolutionize the way we think, the things we do, and the path we chart. Yet, we remain true to the things that bind us together, our spectacular setting, our communities, and our commitment to family.

We are Spartanburg, South Carolina. Revolutionary.

4.2 Brand Logo

The brand logo is a series of thirteen interlocking shapes arranged in a convex “roundel.” The word type Spartanburg is presented in a silver color in a serif font in all capital letters below the roundel. Below Spartanburg is the word “Revolut ionary” in a sans-serif font in all capital letters.

Figure 37: Brand logo.

45

4.2.1 Brand Shape

The roundel’s thirteen shape s have two meanings . F irst, they represent the thirteen colonies that fought in the Revolutionary War and provide a nod to Spartanburg’s revolutionary war history. Second, the shapes repr esent the thirteen muni cipalities that are located in the County. The round shape is emblematic of a “wheel” that represents both the transportation history of the county and the current focus on that is so important to the current economy. The convex shape shows “forward movement” and can be interpreted as an “eye” that is exploring the many tourism attributes of Spartanburg.

4.2.2 Brand Colors The blue and green colors represent the rural landscape of Spa rtanburg while the silver color of the font represents the manufacturing heritage of the community.

4.2.3 Brand Tagline The tagline is simple: “Revolutionary.” The meaning is multifaceted. The first and most obvious meaning relates to the Revolutionary War. The second meaning represents the industrial revolut ion that transformed Spartanburg’s economy. The third meaning relates to the revolution of a wheel, which connotes the ongoing relationship of Spartanburg as a crossroads as well as its automotive and racing legacy. F inally, the fourth meaning is a nod to the revolut ionary nature of the peop le of Spartanburg and their willingness to “reinvent” the community to provide for the economic prosperity of the place they call home.

Figure 38: Brand tagline.

46

Figure 39: Brand variations.

47 4.3 Top Markets Assessment

During the course of develop ing the Tourism Action P lan, several attractions in Spartanburg Count y were asked to participate in zip code tracking for a period of one week in March 2010. Nearly one dozen attractions participated including BMW’s Zentrum, Hollywild Animal Park, Strawberry Hill, Carolina Foothills Artisans Center, and several local hoteliers and other businesses that asked that their information remain confidential.

In total, these attractions doc umented 11,748 customer visits during the one-week tracking term. Of these 11,748 , 4,567 were categorized as “visitors” coming from outside the Spartanbur g area. This tracking provided a valuable snaps hot of the locations from where customers are coming to visit. The map that follows illustrates a zip code “scatter map” of visitors to Spartanburg during the survey period.

Figure 40: Scatter Map Showing Location of Zip Codes From Customer Visits.

Each of the 4,567 vi s its from outside of Spartanburg County was geographically plotted according to Census Metropo litan Statistical Areas (MSA) and Media Designated Market Areas (DMA) to determine raw numbers of visits by MSA/DMA. These zip codes were then indexed according to market penetration in each of the geographic areas used by Neilson (), Scarborough (Print), and Arbitron (Radio) data. For example, Orlando and C olumbia each show a similar number of visitors to Spartanburg (55 and 64 respectively) but Spartanburg has relatively little market penetration

48 in Orlando as compared to Columbia because of the significant population difference between the two markets.

Table 4 illustrates the markets where the cross-referenced data from Neilson, Scarborough, and Arbitron demonstrate the potential for Spartanburg to reap a benefit from marketing in those geographic areas. The data shows that the top s ix markets outside the Greenville-Spartanburg MS A (which includes Asheville) were , GA; Washington, DC; Columbia, SC; Charlotte, NC; Charleston, SC; and Augusta, GA. Bridgeport, CT and Bradenton, FL show insufficient data but represent the “bellwether” index of whether marketing would yield benefit or not. All markets below these communities indicate that they would yield a negative return on inve stment if Spa rtanbur g were to market in these geographic areas.

To fully take advantage of this data, Spartanburg should develop ongoing techniques to collect more zip codes data and use it to target advertising. More detailed recommendations follow in section 4.4.

Chart 3: Customer visits by zip code including Upstate SC and excluding Upstate SC

49 Table 4: Tourism market by metropolitan area.

50 4.4 Short Term 2011-2012

4.4.1 Use Ongoing Zip Code Research to Deploy Marketing Strategy The data generated during the zip code survey creates a foundation to determine where to target your advertising from a geographic standpoint as well as which types of media (television, radio, p rint) you should employ within those geographic regions. However, ongoing research and constant honing of market data will make Spartanburg more effective at reaching its potential tourism customer. The following activities should be deployed to further understand the best markets for Spartanburg: 1) Conduct foc us groups /sur vey research on pot ential visitors from top -5 markets. 2) Collect zip codes from visitors by date and major activities done during trip. 3) Collect visitor inquiries by date and da te of anticipated travel. 4) Compare visitor inquires to hotel bookings on a quarterly basis. 5) Compare bookings against timing of future advertising campaigns.

4.4.2 Launch Community Pride Initiative The community should host a leadership, hospitality industry, and media event to share the REVOLUTIONARY brand. The effort could include familiarization tours representing the five product development themes (culture, history and heritage, agriculture, recreation and sport, and manufacturing). The effort could also include a new internal marketing campaign designed to introd uce Spartanburg County reside nts to Spa rtanbur g County’s newest industry. Other ideas might include: • Teaser notes from the Convent ion and Visitors Corpor ation once a month that sends residents to the website for information; • News segments on some regular basis – on air and ; • Ties into the Upstate regional sites such as Discover Upcountry South Carolina ; • Cross promotion with the Chamber and Economic Development relating Tourism to other economic development initiatives.

51

Figure 41: Recommended product development themes.

52 4.4.3 Launch External Marketing Initiative

At the same time Spartanburg is sharing the story with locals, it should begin a concerted external marketing initiative that might include the following:

• Creating a “B-roll” of video spots that highlight attractions to be used individually and collectively to attract individual and group travelers. This footage would allow community to have a set of established footage ready to promote and market Spartanburg County. • Consolidating promotion and marketing o CVC should be established as “one-stop shop” for tourism including website, phone, media, etc. o All printed materials should be organized and consolidated to simplify message visitors are receiving o Redesign CVC website with new Revolutionary brand identity • Consolidate distribution of printed materials to key, unofficial visitor’s centers (BMW, Hollywild, Cowpens Battlefield, Glendale Outdoor Leadership School, Parks and Recreation sites, major and boutique accommodations, destination/local flavor restaurants, C ity/Town Halls, Museums, colleges, etc.) • Familiarization tours for tour operators (and maybe for some key decision makers)

Figure 42: Hollywild Animal Park. Courtesy of Spartanburg County Planning Department

4.4.4 Deploy the Brand Identity

The Convention and Visitors Corporation should be on the front lines of deploying the new brand identity through its visitors guide, promotional and marketing materials, and collateral items designed to get the brand in front of all constituent groups.

53

Figure 43: Branded advertisement.

54

Figure 44: Branded advertisement.

55

Figure 45: Branded advertisement.

56

Figure 46: Branded advertisement.

57 4.5 Medium Term 2012-2014

4.5.1 Implement Countywide Wayfinding Sign System

Wayfinding is an excellent way to direct visitors to tourism amenities throughout the county. There are several approaches Spartanburg County could take with wayfinding. The first is a comprehensive wayfinding s ystem to identify ke y sites and create a series of directional trailblazers to direct visitors to these sites. The second approach might be to have thematic markers for each of the product development themes. In either approach, Spartanburg County should look for opportunities to tie into local and regional wayfinding and signage efforts.

Figure 47: Countywide wayfinding signage.

58

Figure 48: Branded street banner.

59 4.6 Long Term 2015-2020

4.6.1 Continue to deploy gateway/corridor landscaping program

In addition to signage, one of the most important image building efforts that Spartanburg should consider is landscaping and visual improvements to key gateways and corridors. Unfortunately, several of Spartanburg’s most prominent entryways are unattractive. This is a detriment to future tourism efforts. However, Spartanburg benefits from an active enhancement program that partners with groups such as the Nob le Foundation, the South Carolina Commission, and the South Carolina Department of Transportation. Both the County and City should also consider developing a corridor overlay designation to provide landscaping guidance for key corridor entries to the community. The key corridors to target should be the Asheville Highway, Business Interstate 85, US Highway 29, and Highway 11. The overlay should regulate signs, building , and landscaping.

60 61 5.0 Enhancing the Amenities: Product Development Strategy

5.1 Introduction and Methodology of the Product Development Themes

It became quickly apparent during the consultant team’s and interviews around the County that there are five areas in which a fledgling tourism industry already has roots. These are areas that Spartanburg already “owns” or can develop with reasonable effort. The following five product development themes have been presented as organizing elements to introduce Spartanburg County’s tourism attributes in an easy-to-understand way. The five themes that the consultants found to be the most viable for immediate or shor t-term return on tourism investment are:

• Culture and the Arts • Histor y and Heritage • Agriculture • Recreation and O utdoo rs • Manufacturing

Each of the themes relates to a particular focal point that all of the partners involved in tourism can pursue whether it is the County itself, the municipalities and unincorporated areas, the colleges and universities, or the business community. Each theme includes an overview of the product theme, an inventory of existing amenities, and a list of product development recommendations to further expa nd and e nhance the theme.

This tourism development strategy was to have identified a host of new “product development” ideas. The consulting team found that more important than creating attractions, that connecting existing attractions, fostering better communication, and developing programmatic improvements are far more impor tant in the short run than add itional prod ucts. There are however, several significant “new products” that are recommended in each section.

Figure 49: Horse farm near Landrum. Courtesy of Spartanburg CVB.

62 5.2 Culture and the Arts

5.2.1 Culture and the Arts Amenities Overview

Arts and Culture tourism has been the largest growing segment of leisure travel in the past decade. There has also been a trend o f increased s hor t visits of three to four da ys that frequent ly revolve around cultural and arts activities. We have included the visual arts and the performing arts under this theme.

Analysts such as Richard Florida tell us the new "creative class" of knowledge workers value quality- of-life issues above many other factors. When people and companies are deciding where they want to live and do business, that arts and culture play a significant role in this process. Spartanburg is fortunate to have a great diversity among the arts and c ulture organizations throughout the Count y.

5.2.2 Cultural Amenities Inventory

• The Arts Partnership of Greater Spartanburg: o Artists’ of Spartanburg o Ballet Spartanburg o Carolina Foothills Artisans Center, C hesnee o Spartanburg Art Museum o Spartanburg County Histor ical Assoc iation o Spartanburg Little Theatre and Spa rtanburg Yout h Theatre o Spartanburg Science Center o The Music Foundation of Spa rtanburg o The Spartanburg Repertor y Compa ny

• Greer Cultural Arts Council

• HubC ulture o Spartanburg Writers Project o HUB-BUB

• Facilities: o Byrnes Fine Arts Center Chapman C ultural Center, S partanbur g o Figure 50: Carolina Foothills Artisans o Community Auditorium, Spartanburg County School District 3 Center, Chesnee. Courtesy of Spartanburg CVB. o HUB-BUB Showroom, Spartanburg o Spartanburg Memorial Auditorium o Tony White Theater, Wofford College o Twichell Auditorium, Converse College o Wofford Planetarium

63

Map 2: Cultural Tourism Resources. Courtesy of Spartanburg County Planning Department.

64

• Festivals, Events, a nd C e lebr a tio ns :

o A Taste of Africa, Cross Cultural Institute of Ame r ica o Battle of Cowpens Anniversary Celebration o Dickens of a Christmas, C ity of Spartanburg o Christmas Village, Town of Pacolet o Harvest Day Festival, Inman o Indian Summer Festival, Town of Pacolet o International Festival, C ity o f Spartanburg o Jazz on the Square, C ity of Spa rtanbur g o Mighty Moo Festival, Town of Cowpens o Moonshiners’ Reunion and Mountain Music Festival o Music on Main, C ity of Spartanburg o Red, White and Boom, C ity of Spartanburg o RetroFest, C ity of Spa rtanburg o Spring Fling, C ity o f Spa rtanbur g o Stone Soup Storytelling Festival, Woodruff o Taste of the Backcountry, Historic Price House

Figure 51:Jazz on the Square. Morgan Square in Downtown Spartanburg. Courtesy of Spartanburg CVB.

Figure 52: Red, White and Boom--July 4 Figure 53: Mighty Moo Parade, Cowpens. celebration in Barnet Park. Courtesy of Spartanburg CVB.

65

Map 3: Festivals and Events. Courtesy of Spartanburg County Planning Department.

66 5.2.3 Culture and the Arts Product Development Recommendations

• Organize the Product Development Committee for Culture and the Arts. This committee would be comprised of leaders in the arts and cultural community and should include representatives from the colleges and universities, the arts groups in Spartanburg, and private sector arts patrons and venues. This committee should collectively formulate a vision statement for partnership and promot ion of the arts and cultural venue s in the count y. The Product Development Committee should also develop a commitment statement for preservation and sustaining amenities in the county paying special attention to the audience and their wishes for types of offerings.

• Partner with HUB-BUB to create an “Underground Guide” to Spartanburg. This guide should focus on the unusual attractions, the “locals only” places, and the avant-garde aspects of Spartanburg County. This Underground Guide would inc lude such restaurants as Ike’s, the Nu-Way, and Rachel’s Pauline Café. It would include the Plum Hollow Bluegrass Festival and late night spots for the younger and younger-at- heart de mographic. The guide might also include Figure 54: Ike’s—popular local bar and grill. writing intriguing stories, Courtesy of Spartanburg CVB. and other information about the County.

• Develop an Arts and Artisans Trail throughout the County. This trail would profile local artists and artisans. An Arts and Artisans Trail would allow residents throughout the county to experience the talents of local artists. Points/sites of interest should be highlighted with the proposed wayfinding signage and an accompanying map. For example: A logical starting point would be HUB-BUB in do wntown Spa rtanbur g leading visitors to art significant sites in the city (i.e. Chapman Center, public art). A rural trail might include galleries, public art, and architecture in the towns and communi ties throughout Spartanburg County.

Figure 55: ’Self-made Man’—one of numerous local sculptures. Courtesy of Spartanburg County Planning Department. 67 • Create a Traveling Musician Series with HUB-BUB. Showcase musicians • by creating a “musical caravan” that can spend time at schools, perform at area festivals and other public events. The Traveling Musician Series could be coordinated under the umbrella of HUB-BUB.

• Create a Multi-Day National Literary Festival. The product development committee in conjunction with the Hub City Writers Project(and possibly the college town initiative) should partner with the higher education Figure 56: Not Even Brothers, a popular local acoustic duo,performs at the HUB-BUB Christmas Show. Courtesy of Not Even communi ty and libraries on a national Brothers. scale multi-day literary festival that could be held in a variety of locations throughout the county. For example: expand Woodruff’s Stone Soup Storytelling Festival to include nationally known storytellers, poets and authors who can share the ir experiences of becoming a story teller; include poe ts and authors who can set readings to music; and incorporate art and performances by local actors. Any existing event or new event should be researched thoroughly so as not to duplicate efforts within the county or region.

• Develop Arts and Culture Packages. The Convention and Visitors Corporation should work on an arts and culture package as an effective attraction tool by including clustered arts and cultural amenities, local restaurants and hotels. (i.e. “Dinner and Theatre”) These packages might also be deployed as cross-industry packages to appeal to groups with varied interest (i.e. arts /culture and sports/recreation). Such a package might also include a “Cultural ” for arts and cultural amenities in the county that can be redeemed for a special gift (i.e. season tickets to theatre or symphony) after attending six or more events within a calendar year. This would serve to attract more regional audiences to S partanburg’s Cultural Attractions.

• Launch “Arts and Culture Days” for 6th-12th grade students. Such a program would expo se these age groups to events taking place at venues throughout the county and begin to cultivate an appreciation for the cultural aspects of Spartanburg.

• Host an Annual Spartanburg Venue Forum. Such a forum would allow all of the cultural attractions and meeting facility managers to share information about facilities and offerings in Spartanburg County. It would also nurture the opportunity to develop partnerships between the arts and cultural facilities and the meeting and conference market. Ultimately this could lead to a meeting and venue guide to the County to be used to attract groups.

• Strengthen relationship with the South Carolina Arts Commission. The South Carolina Arts Commission is a valuable pa rtner and source of suppor t for arts and cultural programs across the state.

68 5.3 History and Heritage

5.3.1 History and Heritage Overview

One of the reasons that history and heritage tourism is on the rise is that travelers are seeking experiences that are distinctive. The best and true story of your area is the one that is worth sharing. Previous generations have made contributions that are authentic and this is what visitors are looking for. Authenticity adds real value and charm that will attract visitors.

When conside ring history and heritage, you must also conside r the physical structures that contribute to your stories. When irreplaceable structures are destroyed or damaged instead of preserved and protected as they have deserve, you can no longer effectively tell their story. Consideration must also be given to the traditions of the region’s history and heritage. Preserving a nd perpetuating traditions is important to telling the story of the region and how it relates to the development. When protecting the , landscapes, special places and traditions that attract visitors, you will safeguard your future.

Spartanburg has a rich array of histor y a nd heritage attractions and a long tradition of preserving and interpreting some of its prized historic resources. Spartanburg also benefits from some particular themes that make it a unique regional and national destination. The textile and ind ustrial heritage of the county is critically important and many examples of this histor y remain though few are yet interpreted. The racing, musical, and history of Spartanburg are also very important themes. However, the Revolut ionary War provides one of the most complete, most intact, and best interpreted historic themes for Spartanburg Count y. Scholars agree that the battles waged on South Carolina soil represent a turning point in the Revolut ionary War and Spartanburg is the center of this activity. Out of the many Figure 57: Pacolet Area Museum Native American Exhibit. historic themes in Spartanburg, the Courtesy of Pacolet Area Museum. communi ty truly “owns” the Revolutionary War history of backcountry Carolina.

69 5.3.2 History and Heritage Inventory included, but not limited to:

• Camp Croft/Croft State Natural Area • Cowpens National Battlefield • Spartanburg Cemeteries • Glendale • Morgan Square, Downtown Spartanburg • Musgrove Mill State Historic Site • Nazareth Presbyterian Church • Pacolet Town Hall • Price House, Woodruff • Reidville Academy Faculty House • Seay House, S partanburg • Timrod Library, Woodruff • Figure 58: Historic Reidville Academy Faculty House. Walnut Grove Plantation, Roebuck Courtesy of Spartanburg CVB. • Museums and Historic Resources o American Legion Military Museum o Cowpens Depot o The Greer Heritage Museum o Hub City Railroad Museum o Pacolet Area Museum o Regional Museum of History o Spartanburg P ublic Library – The Kennedy Roo m • Districts and Neighborhoods o Converse Heights o Glenn Springs Historic District o Historic Downtown Greer o Hampton Heights Figure 59: Walnut Grove Plantation. o Pacolet Historic Mill District

• Festivals and C elebrations: o Battle of Cowpens Anniversary Celebra tio n o Daniel Morgan’s March o Dickens of a Christmas, C ity of Spartanburg o Childhood o n the P lantation, Walnut Grove Plantation o Festifall, Walnut Grove Plantation o Red, White and Boom, C ity of Spartanburg o Taste of the Backcountry, Historic Price House o Mighty Moo Festival, Town of Cowpens

Figure 60: “Telling the Story.” Courtesy of the Spartanburg County Planning Department.

70

Map 4: Revolutionary War Battle Sites. Courtesy of Spartanburg County Planning Department.

71

Map 5: National Register of Historic Places. Courtesy of Spartanburg County Planning Department.

72 5.3.3 History and Heritage Product Development Recommendations

• Develop the History and Heritage Theme Committee. The existing Spartanburg Histor y Group could serve as the theme committee for this initiative. The existing group is already made up of members of the Spartanburg County Historical Assoc iation, the Spartanbur g Regional History Museum, professors of history from area colleges, Cowpens Battlefield representatives, and others with an interest in the history of the community. This committee should work to develop interpretive programs for the history of the community. Use this group to promote support, enthusiasm and expertise when developing or expanding sites in the county.

• Revolutionary War Trail noting the key attractions and battles from the War. This may also include an interpretive map of Revolut ionary War histor y in dow ntown Spartanburg (pe rhaps a kiosk in Morgan Square) as a way for a visitor to experience the area sites such as Cowpe ns, Musgrove Mill and return to a downtown Spartanburg restaurant to toast General Mor gan who stands proudly in the square that now bears his name. These efforts

would tie directly into the current Figure 61:Statue of Revolutionary War hero, General Daniel Morgan, effor t by the U.S . National Park stands guard over the modern-day Morgan Square. Service to develop the Southern Courtesy of Spartanburg CVB. Campa ign of the Revolution Heritage Area.

• Assess the County’s infrastructure to determine the number and quality of attractions for history and heritage visitors. While Spartanburg has many excellent historic sites and several that provide great on site interpretation through the Spartanburg County His tor ica l Asso c ia tio n, ma ny o thers have little to no interpretation. The County should develop a detailed historic inventory that also determines the potential and level of service, individually and collectively (as a cluster) of sites. Various grant funding may be available for this activity. Ultimately the community should ensure Figure 62: Dr. Terry Ferguson leads a guided tour of pre-historic soapstone carvings located in the Pacolet River Heritage Preserve. Courtesy of Pacolet Area Museum. 73 that visitor suppo rt systems are in place to provide interpretation of historic . This may also ensure that historic properties are properly protected under local regulations. Spartanburg County might roll this protection into a Conservation Commission (explained later in the report).

• Develop a Downtown Self-Guided History complete with brochure. The C ity of Spartanburg has a rich history and its architecture tells a great story of progress and change. The City of Spartanburg should deploy a walking tour of do wntown that include s a map of do wntown history resources.

• Leverage the Libraries as resource for history and genealogical tourists. One option might be to create a visitor ombudsman at branches that has easy access to visitor information.

• Develop on-going training for personnel in heritage and history organizations including hospitality training. Community involvement and awareness should be included to increase educational opportunities and stewardship programs. Spartanburg County should with the Sout h Carolina Department of Archives and History to provide training on owning and maintaining historic sites. The County should determine which, if any, of the heritage and historic sites should be listed on the National Register of Historic Places. (State and local designations also exist.)Because the history of a place is often influenced and shaped by natural resources, you can partner sites with natural amenities to extend a visitor’s stay.

• Join state and national associations to network your sites. For Spartanburg, these may include the Over Mountain Victor y Trail and ot her Revolut ionary themed groups. Trade shows, conferences, educational tours have been organized to market history and heritage sites. The associations are good sources of information about organizational development and preservation.

• Develop and implement a Spartanburg County specific history curriculum for K-6 and 7-12 grade levels. The Teach American History initiative is working throughout Spartanburg County to introduce a curriculum of history to students. This should continue with a specific focus on Spartanburg County sites. The idea of a passport system could be developed for history students who visit certain sites or events. This would encourage parents to visit the sites with their children. This effort could build on the already successful curriculum deployed by Spartanburg County District 3 and the Town of Pacolet to create a field studies program.

• Maintain and add to the current list of historical themes in Spartanburg County. Some of these themes are not as developed as others but each has potential to develop over time. o Pre-historic o Native American History o Indian trails o Colonial o Great Wagon o “Piedmont Gateway” o Railroad history – “The Hub City” o “The Crossroads of the New South” o Textile Industry

74 o NASCAR History o History of the streetcar system o Church history and architecture o “F irsts” in Spa rtanburg Count y

• Continue to develop “living history” venues such as re-enactments, storytelling, and live exhibits. The Spartanburg Historical Society is already doing an excellent job of deploying living history interpretation and re- enactments. These efforts should be promoted by the Convention and Visitors Corporation and provided with additional support.

Figure 63: Revolutionary War re-enactors at Cowpens National Battlefield. Courtesy of Spartanburg CVB.

75 5.4 Agricultural Tourism

5.4.1 Overview of Agricultural Tourism

As the American tourist is taking shorter trips, has seen a boom across the United States. One of the central themes of rural tourism is agricultural tourism. Agricultural tourism comprises a wide range of experiences from farm tours and prod uce stands to hayrides, cor n mazes, and even experiential overnight stays on farms. South Carolina has begun to embrace agricultural tourism with its Certified SC Grown program and grass roots promot ional efforts such as the Palmettovore and SC on the Table Figure 64: Rural landscape near Cowpens. programs. Courtesy of Spartanburg County Planning Department

Spartanburg County itself has a rich agricultural legacy centered on strawberries, peaches, and other fruits that remains to this day. In fact, Spartanburg County already has an array of agricultural tour ism attractions throughout the county ranging from well-known farm stands to apple, peach, and strawberry farms. Smaller value added farms and Spartanburg’s downtown farmers market, as well as those in I nma n, Pacolet, and Landrum, round out the offerings.

In spite of this critical mass of agricultural tourism attractions in place in Spartanburg County, there is very little marketing that “links” these attractions together and the county lacks a concerted effort to promote additional value-added farming and agricultural business as a component of its successful economic develop ment initiatives. Putting this leadership effort in place should produce excellent results for tourism and for the local farmers.

With some marketing and additional economic development focus, Spartanburg County could emerge as a national leader in agricultural tourism for several reasons: access via interstates provi des the visitor easy ways to experience Spartanburg’s agricultural tourism attractions, proximity to major urban centers brings an inherent customer base, and the urban center of Spartanburg provides a “hub” with a wide array of visitor amenities to cater to a broad ba se of those interested in agricultural tourism. Figure 65: Hub City Famers Market. Courtesy of Spartanburg CVB.

76 5.4.2 Agricultural Tourism Inventory:

• Abbott Farms • Ayers and S on Market • Belle View Farm • Belue Farms • Evans Prod uce and Jolley Far m Out le t • Fisher’s Orchard • Frank’s Produce • From Seed and Soil • Gramling Farms • Green Acres Produce and More • Hub City Farmers Market • Indian Blackbe rry Farm Figure 66: Nivens’ Apple Farm. • Inman Farmers Market • J. E. Cooley Farms/Strawberry Hill USA • John Smith Hill Farm • Johnson Brothers, I nc. • Landrum Farmers Market • Live Oak Farms • Nivens’ Apple Farm • Pacolet Farmers Market • Peach Country • Poppy’s Patch Produce • Quail Hill Garden • Ragan S hor t Stop • Seay’s U-Pick We Pick Strawberries • Sharon Rose • RJ Rockers Figure 67: Abbott's Farm Store. • The Cross-Cultural Institute of America • Windmill Hill Organic Farms

Figure 68: Strawberry Hill U.S.A.

77 Map 6: Agri-Tourism Resources. Courtesy of Spartanburg County Planning Department.

78 5.4.3 Agricultural Tourism Product Development Recommendations

• Create the Agricultural Tourism theme committee. The committee should direct the growth of the agricultural tourism industry in Spartanburg, coordinate the efforts of various farm producers in the County and create events to promote agricultural tourism. It should be comprised of representatives of County government and agricultural tourism industry leaders.

• Create an Agriculture Economic Development/Planning position for Spartanburg County. This position would promote and coordinate value added agriculture. This position could reside within the Spartanburg County Planning Department and provide a valuable link between rural land use issues, value-added agricultural ventures, and economic development initiatives with the Chamber of Commerce.

Figure 69: Live Oak Farm, Woodruff. Courtesy of Hub City Farmers Market.

• Develop an Agricultural Tourism marketing strategy. This strategy should promote the existing agricultural tourism businesses in Spartanburg. The Agricultural Tourism theme committee of the Spartanburg County Tourism Boa rd could lead this effor t in coope ration with the Convention and Visitors Corporation. A particular early focus should be to promote Spartanburg within the region for day-trips to visit agricultural tourism attractions.

• Deploy a “Made in Spartanburg” identity campaign. This program could parallel the Certified South Carolina program. This initiative could cross over from agriculture to industry rallying the urba n and r ural economic de velop ment in Spartanburg Count y.

• Recruit restaurants that concentrate on locally grown and prepared foods. The City of Spartanbur g economic development along with other municipalities should recruit new and existing Figure 70: Enjoying the market restaurants to embrace locally grown foods. The state currently fare, Hub City Farmers Market. Courtesy of the Spartanburg CVB.

79 promotes the “Fresh o n the Menu” program from the SC Department of Agriculture that encourage existing restaurants to link with area agricultural producers.

• Host a Spartanburg Culinary Festival. The City of Spartanburg is exploring this event to bring together producers, restaurateurs, and chefs to promote locally grown foods. This could include cooking demonstrations and links to local colleges and universities. The aim of this festival should be to promote the agricultural heritage of Spartanburg County and its role in creating food for the region.

• Develop an agricultural tourism hub as a jumping off point for all of the attractions in Spartanburg County. Spartanburg County Parks Commission has plans for an agricultural tourism center as a gateway along Interstate 85 from the north. The center should serve as a partnership program with area farmers and as a way to welcome visitors and interpret the agricultural history of Spartanburg Count y. The Agricultural Tourism committee should work closely with the Spartanburg Parks Commission on developing the program for this facility.

Figure 71: Peach orchards near Chesnee. Courtesy of Spartanburg CVB.

80 5.5 Recreation and Sports

5.5.1 Recreation and Sports Overview

Recreation and sport tourism should be a top priority as there is already a good product mix in place and under construction. In addition, attracting this type of tourism activity (particularly youth sport tournaments) has a very good return on investment. Typically, youth sport tournaments attract large numbers of participants and spectators. A recent soccer tournament in Greenville County yielded an economic impact of over $2.5 million in four days (Economic Impact Analysis completed by C lemson University’s Strom Thurmond Institute and Department of Parks, Recreation, and Tourism Management).

Figure 72: Historic Duncan Park. Figure 73: Hot Spot Skate Park. Courtesy of Spartanburg CVB. Hospitality taxes are funding a number of new recreation facilities within the county. This model is appropriate and has become very common in South Carolina. Because sport and recreation tourism has a very good return on inve stment and puts “heads in beds,” the Funding Strategy Committee should insure that the level of funding currently being directed to the Parks Commission from hospitality and accommodations taxes remains stable. Ideally, funding mechanisms for sport and recreation facilities that can be leveraged to attract tourists should be created that not only allow for additional facility projects to be completed but also to maintain, upgrade, and renovate existing facilities as necessary and appropriate.

Figure 74: Shipwreck Cove Water Park in Duncan.

81 In add ition, Spartanburg has the distinction of having collegiate, professional, and prep athletics that attract visitors to the community. Whether it is the Shrine Bowl, Wofford Co lle ge, USC-Upstate University, or the Carolina Panthers Training Camp, these sports events attract spectators to the community.

Figure 75: Gibbs Stadium, Wofford College. Courtesy of Wofford College Athletics.

Outdoor recreation is also a key component of the growing tour ism ind ustry in Spartanburg. The Glendale Outdoor Leadership School is in the process of developing infrastructure for paddling the Pacolet River and the Lawson’s Fork. Glenda le S hoa ls is becoming an increasingly popular place to hike, kayak, or just enjoy the river. The Tyger River Foundation is also developing paddling infrastructure on the Tyger River. Hiking, fishing, cycling, equestrian, and walking activities are prominent throughout the county.

Public investment in outdoo r recreation will a lmo st certainly prove to have health benefits, as well as economic ones, for Spartanburg County residents. The Count y has serious health care needs, ranking near the top in most indicators of poor health. Thomas Jefferson once said, “Without health there is no happiness. An attention to health, then, should take the place of every other object.” Outdoor recreation holds the key to a healthier loc a l population who will no do ubt take advantage of available recreational activities. According to the National Park Service, Figure 76: Lawson’s Fork at Glendale Shoals. Courtesy of Spartanburg County Planning Department.

82 people who exercise regularly 14 percent fewer health claims, spend 30 percent fewer da ys in the and have 41percent fewer claims greater than $5,000.

Figure 77: Lake Bowen Pavilion. Courtesy of Spartanburg County Planning Department.

83 5.5.2 Recreation and Sports Inventory:

• Spartanburg Parks Commission: Sports and Recreation Facilities o Tyger River Park (under construction) o Cleveland Park o 295 Sports Complex o Beech Springs o Cannons Ball Field o Cherokee Springs Regional Park o Clifdale Ball Field o Cowpens Park o DelGuercio C o mp le x o Fairmont Larkin Park o Little Africa Park o Middle Tyger River Recreation Center o North Spa rtanbur g Sports Comp le x o Ho ls ton Creek Regional Park (to be developed) o Old Canaan Road Soccer Comp le x Figure 78: Tyger River Park. Courtesy of Spartanburg o Pacolet Ball Field Parks Commission. o Reidville/Academy Park o Southside Park o T.W. Edwards Recreation Center o USC Upstate Soccer o Va-Du-Mar McMillan Park o Westside Regional Park o Woodruff Leisure Center

• Duncan Park Stadium • Municipal Parks and Recreation Facilities • Several Disc Golf Courses • Shipwreck Cove Water Park

• College/University Sports Facilities o Wofford College o Converse College o University of South Carolina-Upstate o Spartanburg Method ist College Figure 79: Cleveland Park. Courtesy of Spartanburg Parks Commission.

84 • Outdoor Recreation Facilities o Glendale Outdoor Leadership School o Palmetto Trail (including the Blue Wall Passage, USC Spa rtanburg Passage, Mary Black Rail Trail, Croft Passage, Glenn Springs Passage, and Blackstock’s Battlefield Passage) o Cottonwood Trail o Croft State Natural Area o Glendale Shoals Preserve o Edwin M. Griffin Nature Preserve o Pacolet River Heritage Preserve o Peter’s Creek Heritage Preserve o Hatcher Garden and Woodland Preserve o FENCE (Foothills Equestrian and N ature Center) o Pacolet Amphitheater and Nature Trail o Mary Black Foundation Rail Trail o Motlow Creek Equestrian Center o Over-Mountain Victory Trail (Revolutionary War) o Pr ide Tra il o River Birch Trail o SCALE Trail o Hiking on other public trails o Biking (Bike Town, Assault on Mount Mitchell, Criterion, etc.) o Other outdoor recreation programs offered by GOLS and Spartanbur g County Recreation Commission

• Spartanburg Gun C lub • Riverbend Sportsman Resort • Hollywild Animal Park • Public Golf Courses (The Creek, River Falls Plantation, Links O’ Tryon, Greer Golf and Country Club, Mountain View Par Three, Oak Ridge Country Club, Village , Willow Creek, and Woodfin Ridge) • Lakes o Lake Bowen o Lake Blalock o Lake Cooley o Lyman Lake • Rivers and Streams o Enoree River o Lawson’s Fork Branch—Flatwater opportunities o Pacolet River—Flatwater opportunities o Tyger River—Class 2-3 whitewater opportunities

85 Map 7: Outdoor Recreation Resources. Courtesy of Spartanburg County Planning Department.

86

Map 8: Spartanburg County Trail system. Courtesy of SPATS.

87 5.5.3 Recreation and Sport Product Development Recommendations

• Organize the Product Development Committee for Sports and Recreation. This committee would be comprised of leaders in the sports, parks, recreation, and outdoor amenities. This committee should include representatives from the colleges and universities, the Spartanburg Parks Commission, and municipal parks officials. This committee should collectively formulate a vis io n statement for partnership and promotion of the sports and recreation in the county.

• Aggressively Pursue Sports Related Events. The Spartanburg Parks Commission should take the lead role in attracting sports related events. Marketing efforts in partnership with the Convention and Visitor’s Corporation should begin immediately with the goal of securing multi-year contracts for major tournaments. An aggressive marketing strategy and budget should be developed as soon as possible.

• Continue to link biking/hiking trails throughout the county. Spartanburg County has recently completed a Bike/Pedestrian Master plan that outlines many improvements and connections for multi-modal transportation. This plan provides a comprehensive look at the future needs for biking and walking throughout the county. The existing trails should be marketed to visitors in partnership with the Convention and Visitors Corporation.

• Create events that attract Assault on Mount Mitchell participants to the area a couple of days earlier. This major event draws many cyclists to Spartanburg each year. The community should develop an activity to welcome these visitors and consider additional training events in advance of the major event.

• Continue to Develop River Based Recreation along Lawson’s Fork Creek and the Pacolet and Tyger Rivers. GOLS, the Town of Pacolet, the community of Glendale, and the Tyger River Foundation have take n the lead in the effort to develop river-based recreation with flat-water opportunities on the Pacolet River and Lawson’s Fork as well as Class 2-3 whitewater opportunities on the Tyger River. Spartanburg County and other pa rtners should aggressively assist their efforts. Figure 80: GOLS kayaking class at Glendale Shoals. Courtesy of Palmetto Conservation Foundation. • Promote equestrian events in conjunction with Landrum and Polk County Communities in North Carolina. The equestrian ind ustry is an impor tant compo nent of Landr um and o ther pa rts of the county. The Convention and Visitors Corporation should partner with the county to promote the industry and e vents.

88 5.6 Manufacturing

5.6.1 Manufacturing Overview

Spartanburg has long been known as a center of manufacturing. Today one of the County’s signature attractions is the BMW Zentrum, the Tour, and Performance Center. Promoting and linking manufacturing to tourism could be a critical strategy to link Spartanburg’s longstanding economic development initiatives with the visitor market.

This kind of tourism has been successfully deployed in other communities. York, bills itself as the “ Capital of the World” and hosts a celebration of things made in America every year. Spartanbur g coul d pursue a similar strategy centering on the manuf actur ing histor y of the South and the critical role of in manufacturing today. This international flavor gives Spartanburg a “market edge” with manufacturing tourism.

Figure 81: BMW Zentrum in Greer.

5.6.2 Inventory of Manufacturing Visitor Amenities:

• BMW Zentrum and F actor y Tour • BMW Performance Center • Textile Heritage Sites throughout Spartanburg County • Gardens and Museum at Milliken Research Center • Tours by Appointment of Manufacturing Sites

89

Map 9: Manufacturing-Related Tourism Resources. Courtesy of Spartanburg County Planning Department.

90 5.6.3 Manufacturing Product Development Recommendations

• Develop the Manufacturing Product Development Committee. This committee should have representatives from major corporations such as BMW, Adidas, and Milliken and include members of the s ta ff o f the Cha mbe r o f Com merce as well. The job of this committee is to explore ways to leverage Spartanburg’s manufacturing prowess with visitor amenities.

• Consider Partnership with Adidas to create a major outlet store/destination retail amenity in Spartanburg. This destination retail operation could capitalize on the Taylor Made Golf Brand and Spartanburg’s en-route location to the golf resorts throughout South Carolina, the growing popularity of youth soccer, and the international connections to BMW. The State of South Carolina also has some incentive programs for major retail developments that might be applicable to s uch a facility.

• Explore Auto Events Related to Both BMW and Racing History, including additional automobile shows. The automotive history of Spartanburg pre-dates BMW by many decades, as the community was a center of early stock racing culture that evolved into NASCAR. This history coupled with BMW provides a great base point to attract additional automotive related shows and e vents each year.

• Actively partner with BMW to market the meeting facilities at the Performance Center. BMW is aggressively marketing the performance center as a location for meetings and corporate retreats. The Spartanburg County Convent ion and Tourism Corpo ration should active ly work with BMW on this effort.

• Deploy the “Made in Spartanburg” campaign. This was mentioned in the agricultural tourism portion of the recommendations but could easily be deployed to promote industrial and manufacturing initiatives in Spartanburg as well.

• Explore more open tourism opportunities for other business ventures in Spartanburg. Many businesses in Spartanburg County provide interesting venues to learn about manufacturing. Some of these include: the Vulcan in Pacolet, Bridgewater Candle Compa ny, Grace Industries (Greenleaf), Milliken Research Center, and other facilities and outlets.

91 6.0 Serving the Visitor: Visitor Support Strategy

6.1 Visitor Support

Providing excellent service to the visitor in Spartanburg is one of the critical components of any successful tourism plan. Spartanburg benefits from a full complement of visitor amenities ranging from full service convention hotels to limited service hotels to bed-and-breakfast . The community has numerous restaurants rangi ng from the typ ical chains to unique “home cooking” places to gourmet restaurants. The community also benefits from an excellent transportation network including Interstates 85 and 26, Greenville-Spartanburg International Airport, and numerous state and federal highways. As a crossroads community, Spartanburg is home to one of South Carolina’s state welcome centers (along in Landrum) and is immediately adjacent to another in neighbor ing Cherokee County along Interstate 85 in Blacksburg.

6.2 Recommendations

6.2.1 Short Term 2010-2011

• Develop the Visitor Support Committee of the Spartanburg Tourism Board. This committee would be responsible for the Visitor Support aspect of the industry in Spartanburg County. It would be comprised of at least the following individuals o Employees in the accommodations industry (hotels, motels, resorts, camping, etc.) or other businesses collecting accommodations taxes o Employees in the hospitality industry (restaurants, catering, etc.) or other businesses collecting hospitality taxes. o Representatives of the accommodations and hospitality tax committees. o Representatives with significant marketing/PR/advertising e xperience. • Create a hospitality industry employee training program(s).This could be an online program geared toward front-line employees throughout Spartanburg County. The Tourism Committee could work with Spartanburg Community College or another institution of higher learning to a curriculum for the program.

• Develop business card/cue-card that includes “Top Things to do in Spartanburg” and CVB website that can be given to visitors. Supply to restaurants, accommodations and other places that serve the visitor.

• Tie into Landrum, Fairplay, and Blacksburg Visitor’s Centers. These are critical resources for Spartanburg County in that the Landr um center is located within the county and the Blacksbur g center is immediately adjacent to Spartanburg. These are gateways to the state of South Carolina and can provide an excellent jumping off point for visitors.

• Fully develop the Geographic Information (GIS) Systems database for Spartanburg County. One component of this project was a full inventory of tourism resources collected from a variety of agencies and arranged in a GIS database. This information is attached in an appe ndix to the

92 Tourism Strategic Plan. This information can be added to and completed as a key part of this plan. Some recommendations for completing the data are:

o Collect any pertinent data layers that are not currently in-house. These might include : . South Carolina State Parks polygo n shapefile; . Current Palmetto Trail line shapefile; . Blueways inc luding p ut-ins and take-outs.

o Collect data to complete layers in-house but not currently complete, or confirm that data currently in-house is complete. Data may be incomplete due to lack of spatial locations or attribute data.

o Maintain spatial information in a spatial data format such as a GIS shapefile, feature class (geodatabase), or even CAD layers. A spatial data format needs to be easily interchangeable between common mapping software, and tied to a coordinate system. Currently, the layer “Hotels, B&B (Bed & Breakfasts), Campgrounds, POI (Points of Interest)” is maintained in Adobe Illustrator and cannot be easily interchanged and used in a GIS or CAD mapping software system. It is recommended that this data be pulled into a GIS or CAD spatial layer and da ta format.

o Consolidation and Coordination of GIS data. During the process of gathering data and meeting with various County officials and talking to other private organizations that maintain several data layers, it was found that data maintenance and updating of many data layers is fragmented. In some cases, there are multiple data sources for the same data layer and different organizations, groups, or departments maintain these. This fragmented nature necessitates consolidation and coordination of these various scattered data layers into a unified data maintenance plan. This will increase efficiency of updating data and accuracy of these layers.

• Deploy mapping data for easy public use.GIS mapping provides excellent data for technicians and planners, however, the public is not used to using these when traveling. A customized Google Map interface would be appropriate for this project. As the Tourism Ac tio n P lan evolves, its various goals and objectives along with wishes of various County departments can be pulled into one online mapping product using Google as a foundation. The following sample map displays a screen capture of interactive mapping using the simple tools available for free to all users through Google Maps. This interface might also tie into the initiatives to create a web routing tool through the Spartanburg Area Transportation Study (SPATS). Partner groups such as the Convention and Visitors Corporation and the Chamber of Commerce should encourage members and attractions to populate the Google map interface with detailed data. This mapping can serve as the basis for a whole hos t of ot her online too l such as GPS routing, smart phone apps, and eve ntually the wayfinding plan. A basic tutorial for creating Google maps can be found atcode.google.com/apis/maps/articles/yourfirstmap.html. The sample map is on the following page.

93

Figure 82: Example of a Google Map location entry.

6.2.2 Medium Term

• Improve gateways and corridors. As mentioned before, several of Spartanburg’s most prominent entryways are unattractive. This is a detriment to future tourism efforts. However, Spartanburg benefits from an active enhancement program that pa rtners with groups such as the Nob le Tree Foundation, the South Carolina Forestry Commission, and the South Carolina Department of Transportation. Both the County and City should also consider developing a corridor overlay zoning designation to provide landscaping guidance for key corridor entries to the community. The key corridors to target should be Asheville Highway (from Hearon Circle to Cleveland Park), Business Interstate 85, US Highway 29, and the Cherokee Foothills Scenic Highway(11). The overlay should regulate signs, building design, views, and landscaping. Additionally, Spartanburg County should explore a rural byways initiative to institute signing and pattern for development along rural corridors in the County. These may lead to land use overlays in more rural areas.

• Protect Natural and Historical Resources. The Spa rtanburg Count y Comprehens ive plan references the preservation of special open spaces as a key consideration for future planning in the county. It says : “The inherent danger in Spartanburg County is to dismiss the presence and significance of its many natural resources in the interest of economic development. That the county’s natural resources are perhaps less fragile than those in the coastal counties of the state in no way minimizes their contribution to a balanced ecosystem.”

The community should dedicate resources to both open space, community planning in unzoned areas of the county, and historic preservation initiatives in rural areas. Richland County has

94 created a dedicated fund of ½ mill to preserve open space and special properties throughout the count y. The program is called Richland Legacy and is governed b y an 11 member board appointed by County Council and called the Richland County Conservation Commission (RCCC). The commission seeks to protect: o Open space and scenic views o Prime agricultural land o Recreational land for , fishing, water access, and hiking o Wildlife habitat o Sensitive ecological properties o Historic buildings, sites, or landscapes o Other properties or resources that are determined significant

The RCCC ordinance promotes several techniques to conserve the prope rty of willing lando wners including conservation easements, access easements, donations, purchase, maintenance assistance, and inventorying significant properties. Spartanburg should consider modeling a similar program after Richland C ounty.

In addition, Spartanburg County should consider targeted area plans and corresponding land use regulations for key areas of the County. These plans should engage commun ity stake holders and lead to sensible and creative tools to preserve open spaces, enhance the character of the , and coordinate public infrastructure in rural areas.

6.2.3 Long Term

• Develop a Spartanburg Area Visitors Center. As mentioned before, Spartanburg should explore a highly visible, permanent home for the Spartanburg Convention and Visitors Corporation with Visitor P resence. The current Spartanburg Convention and Visitors Bureau has recently relocated to the offices of the Chamber of Commerce in downtown Spartanburg. The organization should consider a future move to a facility that provides easy visitor accessibility and dedicated space for the personnel in the office.

95

Map 10:Visitor Infrastructure. Courtesy of Spartanburg County Planning Department.

96 97 7.0 Implementation Strategy and Action Plan

The attached “Implementation Strategy Chart” summarizes all of the projects and recommendations included in the Tourism Strategic Plan for Spartanburg County. The board is designed as a working document for benchmarking and ongoing evaluation of the implementation process. Each recommendation that is presented in brief on the strategy board is supported in this report documentation.

7.1.1 Strategies and Visions

Each of the plan strategies and visions are outlined in the strategy chart. It is important to remember the ultimate development strategies that each project supports. Of course, each of these strategies is linked with one another, but failure to achieve any one goal does not negate the ability to achieve others.

7.1.2 Time Frames

The projects are divided into three time frames. The first series of projects are projects that should begin immediately. For the most part, these are important projects that will be highly visible, have significant impact and should be completed within the first two years after the plan is adop ted. The second set of projects is labeled “next steps.” Some of these are more advanced projects while others are continuations of projects that began during the demonstration period. The next step projects should be completed within the second and third year of the plan. The final projects are long term in nature and will take several years to come to fruition. A time horizon of 2020 has been identified for these projects.

The strategy board and its recommendations represent a “living document.” As time goes by and implementation proceeds, some priorities will shift while other ones will arise. The implementation strategy board should be evaluated periodically, no less than annually. This evaluation process will allow for finished tasks to be indicated on the board, for responsibilities to be shifted between parties, and for time frames to be adjusted for individual projects.

7.1.3 Concluding Remarks

Spartanburg County is on the cusp of yet anot her “revolut ionary” unde rtaking, the launching of nothing short of a new industry for the county that will have far reaching consequences for people throughout this dynamic and historic community. This report is a continuation of hard work already begun by many members of the community. It represents a bold vision tempered with practical recommendations. Spartanburg has a rich history of transforming itself to better serve its citizens. This effort will be transformational.

98 SPARTANBURG COUNTY TOURISM ACTION PLAN: IMPLEMENTATION CHART STRATEGIES SHORT TERM: 1-2 YEARS MEDIUM TERM: 3-5 YEARS LONG TERM: 5+ YEARS

-Rename the CVB the Spartanburg Convent ion and Tourism Corporat ion. (Chamber)

-Reorganize the Tourism Commission into the Spart anburg Tourism Board. (County -Begin exploring long term funding Council) options (All Partners)

Managing the -Seat the Spartanburg Tourism Board with representatives of all facets of the tourism Industry: industry. (County Council)

Organizat ional - Establish a funding strategy for the tourism industry. (Spart anburg Tourism Board) Strategy -Fully fund the Convent ion and Visit ors Corporat ion. (County Council, City Council, other partners)

-Develop baseline measures for the tourism industry. (Convent ion and Visit ors Corporation)

-Establish the Visitor Support Committee of the Spartanburg tourism Board. (Spartanburg -Improve gateways and corridors. -Develop a Spartanburg Area Visitors Tourism Board) (Spart anburg County) Cent er. (Spart anburg Count y, CVC, Chamber) Serving the -Create a hospitality industry employee t raining program(s). (Convent ion and Visit ors -Protect natural and historic resources. Visitor: Corporation in partnership with area colleges) (Spart anburg County)

Visitor Support -Develop business card/cue-card that includes “Top Things to do in Spart anburg” and CVC Strategy websit e that can be given to visitors. (Convent ion and Visitors Corporat ion)

-T ie into Landrum, Fairplay, and Blacksburg Visit or’s Centers. (Spartanburg Tourism Board, CVC)

-Fully develop the Geographic Information (GIS) Systems database for Spartanburg County and deploy this information to visitors. (Spartanburg County)

Establishing the Message:

-Cont inue to implement gateways and Destination -Launch external marketing initiative. (Convention and Visitors Corporation) -Implement Countywide wayfinding landscaping initiative. (Spartanburg -Deploy the brand ident ity. (Chamber, Convent ion and Visit ors Corporat ion, County sign system. (Spart anburg County) Marketing and County) Council, other partners) Branding Strategy

99

CULTURE & ARTS • Organize Product Development Committee • P art ner with HUB-BUB to create an “Underground Guide” to Spart anburg. • Develop an Arts and Artisans Trail throughout the County. • Showcase musicians by creating a “musical • Create a Multi-Day National Literary Festival • Develop Art s and Cult ure Packages. • Launch “Art s and Cult ure Days” for 6th-12th grade student s. Enhancing the • Host an Annual Spartanburg Venue Forum. • Strengthen relationship with the South Carolina Arts Commission. Amenit ies: Product HISTORY &HERITAGE Development • Develop the History and Heritage Theme Committee. Strategy • Develop a Revolutionary War Trail noting the key attractions and battles from the war • Develop a Do wnt o wn Self-Guided History Walking Tour complete with brochure • Leverage the Libraries as resource for history and genealogical tourists. • Assess the county’s infrastructure to determine the number and quality of attractions for history and heritage visitors. • Develop on-going training for personnel in heritage and history organizations including hospitality training. • Join state and national associations to network your sites • Develop and implement a Spartanburg County specific history curriculum for K-6 and 7-12 grade levels. • Maintain and add to the current list of historical themes in Spart anburg Count y. • Cont inue to Develop Living History Reenactment s and Event s. • Preserve and interpret other unprotect ed Revolut ionary War battle sit es.

AGRICULTURAL • Develop the Agricult ural Tourism Theme Committ ee. • Creat e an Agricult ure Economic Development /Planning posit ion for Spart anburg County. • Develop an Agricult ural t ourism market ing strat egy. • Deploy a “Made in Spartanburg” ident ity campaign. • Recruit restaurant s that concentrat e on locally grown and prepared foods. • Host a Spartanburg Culinary Festival. • Develop an agricult ural tourism hub as a jumping off point for all of the attract ions in Spartanburg County.

RECREATION & SPORT S • Organize the Product Development Committee for Sport s and Recreat ion. • Aggressively Pursue Sport s Relat ed Event s. • Continue to link biking/hiking trails throughout the county. • Create events that attract Assault on Mount Mitchell participant s to the area a couple of days earlier. • Continue to Develop River Based Recreation along Lawson’s Fork Creek and the Pacolet and Tyger Rivers. • Promote equestrian events in conjunction with Landrum and Polk County Communities in North Carolina.

MANUFACTURING • Develop the Manufact uring Product Development Committee. • Consider Part nership with Adidas to create a major out let store/destinat ion retail amenity in Spart anburg. • Explore Car Relat ed Event s Relat ed to Both BMW and Racing History, including addit ional automobile shows. • Actively partner with BMW to market the meeting facilities at the Performance Center. • Explore more open t ourism opport unit ies for other business vent ures in Spartanburg. • Deploy the “Made in Spart anburg” campaign.

100 101 Appendix A: Agendas, Schedules, and Process Summary

Spartanburg County Tourism Action Plan Progress Recap

Date Planning Process

June 8, 2008 Request to County Council to Develop a Countywide Tourism Plan by Mayor Harris and Mayor Pro Tem Littlejohn of Pacolet

July 21, 2008 Council appr oved the for mation of the County Tourism Action Plan Committee with Mayor Harris as C hair

February 5, 2009 First meeting of the Ac tio n Plan Steering Committee: Three major questions posed by Mayor Barnet, How to pay for the P lan? Who will own the P lan? Who will implement the Plan?

June 8, 2009 Steering Committee meeting: Approved Management Team recommendation to hire Arnett Muldrow Associates to develop the Plan, adopted the Pilgrimage of Place Guiding Principles

August 27, 2009 Technical Team

September 17, 2009 Steering Committee met at Pacolet Elementary School with consultants. Also, demonstration/activity from CVB personnel utilizing school technology viewing new CVB web site and pack their suitcase.

October 6, 2009 Countywide Input Session October 7, 2009 Countywide Input Session October 8, 2009 Countywide Input Session

October 2009 Spartanburg County receives US DA Rural Business Enterpr ise Grant

November 17, 2009 Thematic Input Session November 18, 2009 Thematic Input Session

December 8, 2009 Rural Emphasis Session December 9, 2009 Rural Emphasis Session December 10, 2009 Rural Emphasis Session

102

Spartanburg County Tourism Action Plan Progress Recap (Continued)

Date Planning Process

January 5, 2010 Steering Committee Meeting January 26, 2010 Steering Committee Meeting

February 15, 2010 Technical Team

March 8, 2010 Branding I nput Session March 9, 2010 Branding Input Session, Steering Committee Meeting March 20, 2010 Branding I nput Session March 29, 2010 Technical Team

April 8, 2010 Steering Committee April 29, 2010 Presentation of Recommenda tion by Consultant to C ounty Council

May 7, 2010 Steering Committee

June 17, 2010 The Celebration

103 Spartanburg County Tourism Action Plan Tourism Itinerary for Countywide Input Sessions October 6 - 8, 2009 Support on board: Joan Holliday, Spartanburg County Planning; Lisa Bollinger, SPATS; Lauren Ponder, CVB; Amy Phillips, CVB

Tuesday October 6 (Tour, Day 1) 8:00 AM Leave Chapman Cultural Cente r

8:30-9 :30 Inma n Representative(s): Doug Hurlbert, Planning and Zoning Commission President; Bessie Fisher, Secretary & Inman Area Chamber of Commerce President; Rockie Bull, C hairman, Foothills Area Council Stop(s) /Site(s): Future Rail Trail site of the Inman Heritage Pass, Antique Ma ll, City Hall, Downtown tour

9:30-10:30 Campobello Representative(s): Melvin Puckett, Town Clerk; William E. McNeill, Planning and Zoning Committee; Eddie McNeill, Fire Chief Stop(s) /Site(s): City Hall, The Dutch Plate, The Country Peddler

10:30-11:30 Landrum Representative(s): Steve Wolochowicz, C ity Administrator; Mayor Bob Briggs Stop(s) /Site(s): City Hall, Downtown shops and restaurants, Zenzera Coffee and Wine Bar

12:00 PM- 1:00 Stra wbe rry Hill U.S.A. (Lunch) Representative(s): Nancy Ogle, VSP Club Senior Center in Chesnee; O’Neal Mintz, C ounty Council membe r Stop(s) /Site(s): Strawberry Hill Market

1:30-2 :30 Chesnee Representative(s): Mayor Max Cash and Becki Hood, City Administrator; Nancy Ogle, VSP C lub S enior Center in C hesnee Stop(s) /Site(s): Carolina Foothills Artisans’ Center, Bantam Chef, Hardware Store

2:30-3 :30 Cowpens National Battlefield Representative(s): Kathy McKay, Cowpens National Battlefield

3:30-4 :30 Cowpens Representative(s): Pam Camp, Historic Downtown Cowpens Merchant, Lillie’s Antiques & Accessories Stop(s) /Site(s): Downtown shops

5:00 Arrive Chapman Cultural Center

104 Spartanburg County Tourism Action Plan Tourism Itinerary for Countywide Input Sessions October 6 - 8, 2009

Wednesday October 7 (Tour, Day 2)

8:00 AM Leave Chapman Cultural Cente r

8:15 Glendale Representative(s): B.G. Stephens Stop(s)/ Site(s): Lawsons Fork Creek and Glendale Shoals, Glendale Outdoor Leadership School, Wofford College Goodall Environmental Studies Center

9:15 Croft State Natural Area Drive-by

10:30 Pacolet Representative(s): Mayor Elaine Harris Stop(s)/Site(s): Town Hall, Museum, Pacolet River, Pacolet Mills Historic District, Amphitheater, Q uarry, other Cultural and Historic areas

11:15 Glenn Springs Representative(s): Scott Sheel, Executive Director, Glenn Springs Academy; Wayne West, Glenn Springs Preservation Society Stop(s)/Site(s): Church, Hotel, , Glenn Springs Academy

12:00 Rachel’sPauline Cafe (Lunch)

1:30 Eno reeDrive-by Stop(s)/Site(s): Enoree River, old Inman Mill Site

2:15 Woo druff Representative(s): Mayor Brad Burnett; Steven Steese, C ity Administrator; Karyn Page Davies Stop(s)/Site(s): Timrod Library, old Woodruff High School (City Hall -on the Natio na l Re gi str y)

3:30 Walnut Grove Representative(s): Zac Cunningham, Spartanburg County Historical Association Stop(s)/Site(s): Walnut Grove Plantation tour

4:30 Arrive Chapman Cultural Center Representative(s): Perry Mixter, President & COO Stop(s)/Site(s): Tour the Chapman Cultural Center facilities: David Reid Theatre, Regional History Museum, S partanburg Dance Center, Spartanburg Art Museum Gallery, Artists’ Guild Gallery, S partanburg Science Center, C OLORS Art S tudio

105 Spartanburg County Tourism Action Plan Tourism Itinerary for Countywide Input Sessions October 6 - 8, 2009

Thursday, October 8, 2009 (Tour, Day 3)

8:00 AM Leave Chapman Cultural Cente r

8:15 Naza reth Presbyteria n Church& Cemetery

8:50 Reidville Representative(s): Mayor Walter E. ‘Gene’ Snow and Sandra Gowen, Clerk/Treasurer Stop(s)/Site(s): Town Office, Downtown shops, Southern Sisters, Reidville Acade my Faculty House (National Registry), Main Street improvements (Bike Ped Master Plan: New sidewalks and bike lanes), Tyger River Park ( unde r construction)

9:30 BMW Representative(s): Bunny Richards Stop(s)/Site(s): Zentrum, Performance Center (driver’s school)

10:45 Greer Representative(s): Mayor Rick Danner & Development Leaders Stop(s)/Site(s): City Hall & Park

12:00 Demetre’s (Lunch) Representative(s): Lyman: Mayor Rod ney Turner, Duncan: Mayor John Hambee, Wellford: Mayor Sallie Peake, Area Council: Lynn Taylor, Director of Middle Tyger Campus of Spartanburg Community College, etc Stop(s)/Site(s): Pirate’s Cove Water Park, SEW EuroDrive, SCALE Trail (South Carolina Academic Learning Environment Park), River Place Park

3:30 City of Spartanburg Representative(s): Mayor William Barnet, C ity of Spartanburg; Mark C leveland, D owntown Manager, C ity of Spartanbur g Stop(s)/Site(s): Morgan Square, d iscuss “College Town” concept

106 Tour, Day 1 Oct 6, 2009

Tour, Day 3 Oct 8, 2009

Tour, Day 2 Oct 7, 2009

Map 11: First Tours (October 6 - 8, 2009)

107 November 3, 2009 TO : Tourism Partners FROM: Ela ine Harr is, C ha ir Jane Hall, Vice Chair

RE: Spartanburg County Tour ism Ac tio n Plan

On be half of the Spartanburg County Council, we invite you to participate in a round table discussion to provide input in developing the County’s Tourism Ac tio n Plan and to meet our Consultants from Arnett Muldrow, Associates. The purpose of the plan is to design a blueprint for creating a new industry in Spartanburg Count y by pos itioning the County in the tourism sector as it relates to heritage, history, nature, agriculture, art, music, sports and recreation. Tourism is the largest industry in South Carolina. We can be competitive in this market with a well-designed plan. Once our plan is developed and adopted we will be eligible for more grant opportunities and begin to market our county as a tourist destination. Our Tourism Strategy will only be as good as the information we provide our consultants. Tripp Muldrow, Beppie LeGrand and Bob Brookover are our consultants. They are extremely talented. You will enjoy working with them. Spartanburg County received a $60,000 grant from the United States Department of Agriculture for the development and design of the County Tourism Ac tio n P lan. The Itinerary for the Round Table Discussions on Novembe r 17 -18, 2009 is attached. Please come share your knowledge and expertise in developing a new industry.

108 Spartanburg County Tourism Action Plan Round Table Sessions November 17& 18, 2009

Tuesday, November 17, 2009 (Meetings, Day 1)

Session I: Art & Music 1:00 p.m. Location: HUB-BUB 149 South Daniel Morgan Avenue Spartanburg, SC 29306 Phone: 577 -9349 Betsy Teter, Chair Perry Mixter, Co-Chair

Session II: Visitor Infrastructure 2:30 p.m. Location: Mary Black Foundation 349 East Main Street Spartanburg, SC 29302 Phone: 573 -9500 Lauren Ponder, Chair Amy Phillips, Co-Chair

Session III: Heritage 4:00 p.m. Location: Mary Black Foundation 349 East Main Street Spartanburg, SC 29302 Phone: 573 -9500 Dr. George Fields, Chair Lauren Ponder, Co-Chair

109 Spartanburg County Tourism Action Plan Round Table Sessions November 17& 18, 2009

Wednesday, November 18, 2009 (Meetings, Day 2)

Session I: Government & Economic Development 8:00 a.m. Location: Cleveland Park Events Center Building 141 North Cleveland Park Drive Spartanburg, SC 29303 Phone: 562 -4150 County Chairman Jeff Horton, Co-Chair Representative Lanny Littlejohn, Co-Chair Mayor Bill Barnet, Co-Chair

Sess io n I I : S ma ll To wn For um 9:30 a.m. Location: Cleveland Park Events Center Building 141 North Cleveland Park Drive Spartanburg, SC 29303 Phone: 562 -4150 Mayor Bob Briggs, President Spartanburg Municipal Association, Chair Jim Thompson, Area Chamber Council, Co-Chair

Session III: Shopping & Dining 11:00 a.m. Location: Cleveland Park Events Center Building 141 North Cleveland Park Drive Spartanburg, SC 29303 Phone: 562 -4150 Mark Cleveland, Spartanburg Downtown Manager, Chair Mayor Bob Briggs, Co-Chair

110 Spartanburg County Tourism Action Plan Round Table Sessions November 17& 18, 2009

Wednesday, November 18, 2009 (Day 2 Continued)

Sess io n I V: Ed uca tio n 1:30 p.m. Location: Harley Room, Richardson Building Wofford College 501 North Church Street Spartanburg, SC 29303 Dr. B.G. Stephens, Retired Academic Dean-Wofford College, Chair

Session V: Sports & Recreation 3:00 p.m. Location: Harley Room, Richardson Building Wofford College 501 North Church Street Spartanburg, S C 29303 Assistant Athletic Director for Marketing and Promotions for Wofford College Lenny Mathis, Chair

Session VI: Nature & Agriculture 4:30 p.m. Location: Harley Room, Richardson Building Wofford College 501 North Church Street Spartanburg, SC 29303 Spartanburg Area Conservancy, Mary Walter, Chair Live Oaks Farm, Allison Shaum, Co-Chair USC-Upstate, Jack Turner, Co-Chair

111 Spartanburg County Tourism Action Plan Consultant's Visit December 8, 9 & 10, 2009

Tuesday, December 8, 2009 (Meetings, Day 1)

9:45 a.m. Community Indicators: Spartanburg Co. Foundation – Mary Thomas & John Dargan; United Way - Cathy Dunleavy; Spartanburg County - Glenn Breed; University of South Carolina Upstate - Dr. John Stockwell

Consultants Divide

Tripp Bepp ie

8:45 a.m. Betsy Teter 8:45 a.m. 9:45 a.m. Community Indicators 9:45 a.m. Community Indicators 11:30 a.m. Partners/Trust 11:30 a.m. ICSC Conference 1:30 p.m. David Cordeau 1:30 p.m. ICSC Conference 2:00 p.m. 2:00 p.m. Caroline Rogers, WOW 3:00 p.m. Mayor Barnet 3:00 p.m. Steve Jones 4:30 p.m. Upstate Forever 4:30 p.m. SPACE 5:00 p.m. 5:00 p.m. 5:30 p.m. Chris Jennings 5:30 p.m. Chris Jennings 6:00 p.m. Dr. Jim Rentz 6:00 p.m.

Note: Called Dr. Mary Ann Brockman, Teach American History Right Under Your Feet • Phone conversation from Washington, DC

112 Spartanburg County Tourism Action Plan Consultant's Visit December 8, 9 & 10, 2009

Wednesday, December 9, 2009 (Tour, Day 2)

Road Trip

7:00 a.m. Board bus at the C hapman C ultural Center - Spartanburg (Contine ntal Breakfast provided o n the bus)

7:15 a.m. Drive-by: Duncan Park

7:30 a.m. School for the Deaf & the Blind/Walker Hall/HALTER - Spartanburg

8:15 a.m. Drive-by: Croft State Park - Spartanburg

8:30 a.m. Williams Place Plantation - Glenn Springs

9:00 a.m. Live Oak Farms - Woodruff

9:30 a.m. Drive-by: Price House - Woodruff

9:45 a.m. Nivens' App le Fa r m

10:15 a.m. Anderson Mill/Tyger River Founda tion P lan - Moore

10:40 a.m. Drive-by: Walnut Lane Bed & Breakfast - Lyman

11:00 a.m. Hollywild Zoo – Inman Drive-by: Generation Dairy Farm - Inman

11:30 a.m. Drive-by: Motlow Creek Equestrian Center - Campobello

12:00 p.m. Lunch: The Drake House - Landrum

1:00 p.m. Drive-by: FENCE (Foothills Equestrian Nature Center) - Tryon, N C

1:30 p.m. River Bend Sportsman’s Resort - Fingerville

2:15 p.m. Lake Bowen Pavilion - Inman/Boiling Springs

3:30 p.m. Abbott Farms – Boiling Springs

4:00 p.m. Cross Cultural Institute - Spartanburg

113

Map 12: Second Tour (December 9, 2009)

114 Spartanburg County Tourism Action Plan Consultant's Visit December 8, 9 & 10, 2009

Thursday, December 10, 2009 (Meetings, Day 3)

8:30 - 11:30 a.m. Jeff Caton & Staff, Spartanburg Parks & Recreation

12:00 p.m. Lunch with the entire County Tour ism Action Team Spartanburg County P ublic Library Hoechst Celanese Room (Downstairs)

2:30 p.m. Mary Black Foundation Philip Belcher, President Brenda Lee, Execut ive Assistant

2:30 p.m. Spartanburg Regiona l HealthCare System Ingo Angermeier, CEO

3:30 p.m. Mary Black Health System Doug Moyer, C EO

115 Spartanburg Tourism Action Plan Branding Work Sessions March 8, 2009

Purpose: To develop what we want Spartanburg County to look like to our Neighbors, the Nation and the World.

Place: Presidential Box, Gibbs Stadium, Wofford College Evins Street, Spartanburg Note: Turn off Church Street onto Evins and follow Wayfinding signs

Monday, March 8, 2010 (Meetings)

Roundtable One 8:00 a.m. Technical Group Staff: Jim Thompson, Mayor Elaine Harris, Joan Holliday, & Sherry Dull Marketing Participants: Chamber, HUB-BUB, C ity, Colleges, CVB, Parks, Visitor Centers

Roundtable Two Recreation - 9:30 a.m. Staff: Lisa Bollinge r, Chr is La mbka & Jeff Caton Marketing Participants: Partners for Active Living, Bike Ped Plan, Parks, Paddling Trail Groups

Roundtable Three His tor y - 11:00 a.m. Staff: Lauren Ponder & Amy Phillips Marketing Participants: History Group

Roundtable Four Industry - 12:30 p.m. Staff: Jane Hall &Mayor Elaine Harris Marketing Participants: BMW, Milliken, George Johnson, Adidas, Chamber-Economic F utures Group

Roundtable Five Government - 2:00 p.m. Staff: Mayor Bob Briggs, Jane Hall, County Council Member & Mayor Ela ine Harris Participants: Spartanburg Co. Municipal Association, County Council, County Delegation

116 117 Appendix B: Acknowledgements

This plan would not have been possible without the valuable inp ut of many Spartanburg County residents, stakeholders, and partners. The following represents a partial list of those involved in the process:

Spartanburg County Council & Administration • Jeff Horton, C hair; jhor [email protected] rg • Jane Hall, Member; [email protected] • David Britt, Member; [email protected] • Tom Foster, Member; [email protected] • Michael Brown, Member; mbrown@spartanburgcount y.or g • O’Neal Mintz, Member; [email protected] • Dale Culbreth; [email protected] • Gle nn Breed, Administrator; [email protected]

United States Departme nt of Agriculture-South Carolina • Kenneth King, Regional Director; [email protected] • Myr ick Dixon, P rogram Manager; Myrick.D ixo [email protected]

Cons ultants: Arnett, Muldrow & Associates • Tripp Muldrow; [email protected] • Beppie LeGrand; [email protected] • Dr. Bob Brookover;[email protected]

Clemson University – Pilgrimage of Place Program • Dr. Ellen Vincent; [email protected]

Spartanburg County Tourism Management Team • Elaine Harris, [email protected] • Glenn Breed, [email protected] • Chris Stor y, c story@spartanbur gcounty.o rg • Joan Holliday, [email protected] • Jeff Caton, [email protected] • Lisa Bollinger, [email protected] • Mary Ann Brockman, [email protected] • Lauren Ponde r, lpo nde r@visitspa rtanburg.o rg

Spartanburg County Tourism Technical Team

• Elaine Harris, [email protected] • Jane Hall, jane.w.hall@earthlink. net • Joan Hollida y, jhollida y@spa rtanbur gcounty.or g • Sherry Dull, [email protected] • Chris Jennings, [email protected]

118 • Lauren Ponde r, lpo nde r@visitspa rtanburg.com • Amy Phillips, [email protected] • Lisa Bollinger, [email protected] • Jeff Caton, [email protected] • Jim Thompson, j thompson@spa rtanbur gchambe r.com • Mary Ann Brockman, [email protected] • Chris Lambka, [email protected] rg • Alissa Ritzo, [email protected]

Steering Committee: • Elaine Harris, Chair; [email protected] • Jane Hall, Vice Chair; jhall@ spartanburgcount y.or g • Bill Barnet; [email protected] • Amy Blinson; [email protected] • Dr. Doyle, Boggs; [email protected] • Lisa Bollinger; [email protected] • Glenn Breed; [email protected] • Bob Briggs; [email protected] • Dr. MaryAnn Brockman; [email protected] • Renee Cariveau; [email protected] • Je ff Cato n; [email protected] • Brandi Cooley-Easler; [email protected] • David Cordeau; [email protected] • George Estes; [email protected] • Dr. George Fields; [email protected] • Dan Freeland; [email protected] • Melodie Fulbright; [email protected] • Greg Googer; [email protected] • Charlie Gray; [email protected] • Niles Hannah; [email protected] • Joan Holliday; [email protected] • Jeff Horton; [email protected] • Chris Jennings; [email protected] • Chris Lambka; [email protected] • Hamp Lindsey; [email protected] • Julie Lowry; [email protected] • Julia Lyons, [email protected] • Bill Mayrose; [email protected] • Kathy McKay; Kath_mcka y@ nps.gov • Perry Mixter; [email protected] • Joe Mullinax; [email protected] • Karyn Page-Davies; [email protected] • Ana Parra; [email protected] • Amy Phillips; [email protected] • Lauren Ponde r; lpo nder@ visitspartanburg.or g • Louise Rakes; [email protected]

119 • Laura Ringo; [email protected] rg • Alissa Ritzo; artizo@ spartanburgcounty.o rg • Allison Schaum; [email protected] • Summer Settle; [email protected] • Ray Sigmon; [email protected] • Becky Slayton; [email protected] • Dr. B.G. S tephens; bgs hd@ be llsouth.net • Betsy Teter; [email protected] • Jim Thompson; [email protected] • Tim Todd; visittheupcounty.com • Angela Viney; [email protected] • Mary Walter; [email protected] • Dr. Jeff Willis; [email protected] • Steve Wong; [email protected]

Interns: • Chris Lambka, [email protected] • Alissa Ritzo, [email protected] • Summer Settle, [email protected]

Spartanburg County Municipalities

• Town of Campobello, Mayor Ray Copeland; www.townofcampobello.us • City of C hesnee, Mayor Max Cash; www.c hesnee.net • Town of Cowpens, Mayor Mike Hamrick; www.mycowpensgov.com • Tow n of Duncan, Mayor John Hamby; [email protected] • City of Greer, Mayor Rick Danner; www.cityofgreer,org • City of Inman, Mayor Wright Gains; www.cityof inman.org • City of Landrum, Mayor Bob Briggs; www.cityoflandrum.com • Tow n of Lyman, Mayor Rod ne y Tur ner; www.lymansc.gov • Town of Pacolet, Mayor Elaine Harris; www.townofpacolet.com • Town of Reidville, Mayor Gene Snow; www.townofreidville.org • City of Spartanburg, Mayor Junie White; www.cityofspartanburg.org • City of Wellford, Mayor Sallie Peake; www.cityofwellford.com • City of Woodruff, Mayor Brad Burnett www.cityofwoodruff.com

Spartanburg County Tourism Plan, Thematic In-Put Session Participants Nove mbe r 17-18, 2009

Art & Music 1. Bobbi Albert, Spartanburg Community Band; [email protected] 2. Tom Davies, Woodruff Community Center, Stone Soup; [email protected] 3. Ashley Layne, SCPL; [email protected] 4. Brent Traxell, US Representative Bob Inglis; brent.traxell@.house.gov 5. Diana O lencki, S partanburg Schoo l District 4; [email protected] 6. Jane Frost, The Artist’ Guild; [email protected] 7. Karl Hollander, Spartanburg Art Museum; [email protected]

120 8. Jane Warner, City of Spartanburg; [email protected] 9. Mandy Merck, C ity of Spartanburg; [email protected] 10. Howard Solomon, West main Artists Co-Op 11. Becky P ittman, S partanburg Repertor y Compa ny ; [email protected] 12. Martha Williams, Musician; [email protected] 13. Perry Mixter, The Arts Partnership; [email protected] 14. Mary Alice Davidson, M usic Foundation of Spartanburg; mada [email protected] 15. Laura Pinkley, Artists Guild; [email protected] 16. Melia Brannon McCraw, Carolina Foothills Center; [email protected] 17. Nancy Ogle, Carolina Foothills Artisan Center 18. Teri Block, Spartanburg Music Foundation; [email protected] 19. Jim Thompson, S partanburg C hambe r; [email protected] 20. John Featherston, M usic Camp 21. Stephen Lane, HUB-BUB; [email protected] 22. Harmon Haskins, The Johnson Collection; [email protected] 23. Jay E. Coffman, The Spartanburg Little Theatre; [email protected] 24. Karyn Page-Davies, Stone Soup Storytelling Institute; [email protected] 25. Alix Refshauze, HUB-BUB air Program; alixcHUB-BUB.com

Visito r Infras tructure 1. Nancy Harmon, Piedmont Interstate Fair; [email protected] 2. Sanjay V. Patel, SC Welcome Center; [email protected] 3. Derrick Lawson, Spartanburg County Library 4. Mark Felbinger, Spartanburg Marriott 5. Nannie Jefferies, Regional History Museum; [email protected] 6. Dwayne Hatchett, US Representative Bob Inglis; [email protected] 7. Lisa Davis, SC Welcome Center; [email protected] 8. Elisabeth Hayes, Hatcher Gardens; [email protected]

History and Heritage 1. Julian Hankinson, T yger River Founda tion; [email protected] 2. Gregg Gowan, Town of Reidville 3. Brad Steinecke, Spartanburg County Library; [email protected] 4. Nancy Harmon, Piedmont Interstate Fair; [email protected] 5. Celia A. Crosby, Palmetto House 6. Debra Hutchins, Spartanburg County Library; [email protected] 7. Dixie Page, Woodruff; [email protected] 8. Jeff Willis, Spartanburg Historical Assoc.; [email protected] 9. Chumley Cope; [email protected] 10. Bill Chumley, Reidville Historic Society; cillchumley1@ gmail.com 11. Joe Mullinax, Discover Upcountry; [email protected] 12. Becky S layton, S partanburg Histor ical Assoc. ; [email protected] 13. Karyn Page-Davies, Woodruff Historic Preservation; [email protected] 14. Kathy McKay, Cowpens National Battlefield; kathy-mcka y@ nps.gov 15. Lisa Chapman, H istor y Museum; [email protected] 16. Clarence Batts, Pacolet Area Chamber Council; C [email protected]

121 Government & Economic Development 1. Bill Barnet, C ity of Spartanburg; [email protected] 2. O’Neal Mintz, Spartanburg County; [email protected] 3. Dwayne Hatchett, US Rep. Bob Inglis; [email protected] 4. B.G. Stephens, Wofford/Glendale Volunteer; bgsphd@ be llsout h.net 5. Dale Culbreth, Spartanburg County; [email protected] 6. Chris Jennings, CVB; [email protected] 7. Jeff Horton, Spartanburg County; jhorton@spartanbur gcounty.o rg 8. Dan Freeland, S partanburg Marriott; [email protected] 9. Bob Briggs, City of Landrum; [email protected] 10. Renee Cariveau, C ity of Spartanburg; [email protected] 11. Todd Stephens, Spartanburg County Library; [email protected] 12. Tom Davies, Woodruff Community Center; [email protected] 13. Tom Foster, Spartanburg County Council; [email protected] 14. Glenn Reese, Spartanburg County Delegation 15. Mark Cleveland, City of Spartanburg 16. Phillip Lemmon, Jr., Appalachian Council of Government 17. Jim Thompson, S partanburg C hambe r; [email protected] g

Small Town Forum 1. Nancy Ogle, North East Chamber Council; [email protected] 2. Chris Rogers, S partanburg County Library/Pacolet Branch; [email protected] 3. Fred Gossett, Town of Cowpens; fgossett@ mycowpe nsgov.com 4. Mark C leveland, C ity of Spartanbur g 5. Jeaneen Cobourn, Town of Campobello 6. David Stoltzus, Town of Campobello 7. Linda Stoltzus, Town of Campobello 8. Karyn Page-Davies, Woodruff Chamber Council; [email protected] 9. Dwayne Hatchett, US Representative Bob Inglis 10. Jim Thomas, S partanburg Area C hambe r 11. Renee Cariveau, C ity of Spartanburg 12. Bob Briggs, City of Landrum; [email protected] 13. Kathy Candler, C ity of Spartanburg; kathydo [email protected] 14. Betty Littlejohn, Town of Pacolet; [email protected] 15. Elaine Harris, Town of Pacolet; [email protected] 16. Patty Bock, C ity of Spartanburg; [email protected] 17. Tom Davies, Enoree/Woodruff/Cross Anchor; [email protected]

Shopping & Dining 1. Judy Matheis, Landr um S hop O wner; [email protected] 2. Sydney McMath, The Broke n Tea Pot; [email protected] 3. Tick K lo ske y, L e mo n Pee l; [email protected] 4. Anthony Haywood, Spartanburg Marriott; Anthony.haywood.marriott.com 5. Laura Perricone, S partanburg County Library; [email protected] 6. Caro l Ea s le r, S Ro ya le ; eecg@ netzero. net 7. Michele Ackerman , Peddler Steak House; [email protected]

122 8. Jen Johnson, P acolet-Milliken; Jennifer.johnson3@ milliken.com 9. Stewart W ins lo w, P aco le t-Millken; [email protected] 10. Alice Long, Rural Leadership Class; aglang1@hotmail,com 11. Mark C leveland, C ity of Spartanbur g 12. Bob Briggs, City of Landrum

Education 1. Dr. Jim Ray, Spartanburg School District 3; [email protected] rg 2. Dr. MaryAnn Brockman, S partanburg Schoo l District 1; [email protected] 3. Maggie Park, SC School for Deaf and Blind; [email protected] 4. Jack Todd, SC School for Deaf and Blind; [email protected] 5. Brent Troxell, Representative Bob Inglis; [email protected] 6. Jen Johnson, P acolet-Milliken; Jennifer.johnson3@ milliken.com 7. Leah Anderson, USC Ups tate; lande rson2@ uscups tate.e du 8. David Beachman, Wofford College; [email protected] 9. Christina Calitri, Spartanb urg County Library; [email protected] 10. Dr. BG Stephens, Wofford College 11. John Montgomery, Pacolet-Milliken 12. Stewart Winslow, Pacolet-Milliken 13. Greg , Spartanburg School District 5 14. David P erkinson, S pa rtanburg Day Schoo l; [email protected] 15. Les Mitchell, Pacolet-Milliken 16. Karyn Page-Davies, Woodruff Chamber Council 17. Tom Davies, Woodruff/Enoree 18. Chuck Dixon, Team Spartanburg; [email protected]

Sports & Recreation 1. Jenna Walker, Spartanburg Parks; [email protected] 2. Joy Couch, C onverse College; [email protected] 3. Paula White, Special Olympics; [email protected] 4. Justin Collett, Carolina FC; justin@ caolina fc.net 5. Lori Livesay, Spartanburg County Library; [email protected] 6. Kim Speer, SC School for the Deaf and Blind; [email protected] 7. Scott Lawson, Woodruff High School; [email protected] rg 8. Loy Buttino, Spartanburg Area Tennis Association; [email protected] 9. Jim Thompson, S partanburg Area C hambe r 10. Julian Hankinson, T yger River Founda tion 11. Chuck Dixon, Team Spartanburg; [email protected] 12. John Cann, Landrum High School; [email protected] 13. Eric Davis, Spartanburg Parks Commission; [email protected] 14. Paul LeFrancuis, Free Wheelers of Spartanburg; plefrancuis@.edu 15. Flynn Harrell, Dorman High School; [email protected] 16. Myles Wilson, Spartanburg High School; [email protected] rg 17. Amanda Haas, Partners for Active Living; [email protected] 18. Joe Steadman, Chapman High School; [email protected]

123 Nature & Ag riculture 1. Jack Turner, USC Upstate; [email protected] 2. Steve S mith, S partanburg County Library; [email protected] 3. Mary Walter, S pa rtanburg Area Conservancy (SP ACE), 4. Jim Thompson, Spartanburg Area C hambe r 5. Bill Chumley, Reidville Historical Society; billchumley1@ gmail.com 6. Brent Troxell, Representative Bob Inglis 7. Don N ivens, N ivens App le Farm 8. Jeff Hall, Hatcher Garden 9. Jen Johnson, P acolet-Milliken; [email protected] 10. Matthew Knights Williams, citizen; [email protected] 11. Jack Seitz, Sierra Club 12. Joe Mullinax, Discover Upcountry; [email protected] 13. Shelley Robb ins, Upstate Forever; [email protected] 14. Julian Hankinson, Tyger River Foundation 15. Harriett Belue, Belue Farms; [email protected] 16. Karyn Page-Davies, K ilgore Kenne l & Farm; [email protected] 17. Dr. BG Stephens, Glendale Volunteer; bgsphd@ be llsout h.net 18. Melissa Parrish Pittman, Glendale Outdoor Leadership School; [email protected] 19. Ned Barrett, Upstate Forever; [email protected]

124 125 Appendix C: Contract of Service for Tourism Board and Committees

Contract of Service for Spartanburg County Tourism Board or Committees

I agree to support the development of sustainable tourism in Spartanburg by:

• Utilizing the Master Plan document as a guide

• Embracing the mission statement

• Exploring the use of the guiding principles as I engage in business for the Board or Committee

The on-going mission of the Spartanburg Tourism Board and Committees is To contribute to the economic, social, and cultural progress of the County of Spartanburg and to enrich its quality of life through implementing sustainable tourism; encouraging excellence in collaborations and partnerships; facilitating greater access to Spartanburg’s history, agriculture, recreation, and manufacturing; and the preservation of our cultural heritage; utilizing the Guiding Principles as the rules of engagement.

Board membe r responsibilities: To serve as an accessible link between citizens and policy makers. -To convey information quickly and efficiently, accessing the entire Board whenever possible. -To report progress to County Council at least once annually.

To provide support for successful committee activities. -Meet with committees at preset designated times, determined at the start of the year each year or as needed by the committees. -Provide committees with introductions or access to people/places/ institutions that may enhance their respective efforts.

To respectfully promote, interpret, and resource the Master Plan. -Make the Master Plan widely available through a variety of means, e.g. Web, print version, etc. at a variety of locations e.g. town, city, state, non-profit, industry, etc. -Use the Master Plan as a guide or resource for engagement and activity development. -Refer to the Master Plan, the mission statement, and/or the guiding principles when speaking for the group.

126 Committee member responsibilities:

Serve as an ambassador for the committee subject area. -Encourage input from all interested parties. -Extend the realm of contacts influencing the committee. -Report to Board at preset designated time(s); at least once annually.

Contribute to efficient and effective committee gatherings. -Agree upon attainable goals with your committee. -Share your discoveries and lessons learned with your entire committee. -Do what you say will do and do it in the time frame agreed upon.

To respectfully promote, interpret, and resource the Master Plan. -Use the Master Plan as a guide or resource for engagement and activity development. -Refer to the Master Plan, the mission statement, and/or the guiding principles when speaking for the group.

I have been given a copy of or access to the Master Plan, the mission statement, and the guiding principles. I am aware of the yearly meeting dates and times and do not have conflicts with them at this time. I agree to serve to the best of my ability; and to contribute my gifts and talents to the work at hand.

On this ______day of ______, ______I hereby willingly join the Board or Committee ______described to me. I agree to serve for a period of _____ years.

Name (printed) ______

Name (signature) ______

Contact information:

Address ______

Phone number home: ______Work ______

Cell ______Email ______

127 Appendix D: Product Development List

All partners in the tourism plan were asked to submit tourism related product development suggestions to the Convention and Visitors Bureau in February 2010. Many of these product development recommendations are included in the study above. This list is not exhaustive but rather can serve as a guide to enhancing the product development of tourism in the County.

Project: Anderson Mill / Spartanburg County Birthplace Restoration County: Spartanburg Budget: $1.0 million (Seeking funding) Program: Restore the oldest restorable grist mill in the state to operation. Develop a n historical theme emphasizing the site as the birthplace of Spartanburg County and provide for enjoyment of the spectacular shoals and access to the Tyger River.

Project: Barnet Park Improve ments County: Spartanburg Budget: $1.2 M illion Program: New features are being added to Barnet Park to provide outlets for special events, concerts and festivals. for a new entrance with a ticket boo th and vendor out lets are being proposed as well as plans for new bathroom facilities. The 1.2 million dollar project is to be completed by May, 2010 to coincide with Spartanburg's Spring Fling Festival.

Project: CC Woo dson County: Spartanburg Budget: $7,750,000 Program: Opening in spring, 2010 the CC Woodson Community Center is a 27,000 sq. ft. facility that will offer programs, activities and services for people of all ages and interest. The facility will feature a Community Room for group meetings, a Learning Center, Senior Citizen room, Teen Center, Health & Wellness Room and a 14,000 sq. ft. gymnasium. A new pool and regulation-size football field will be added after the construction is completed and the current building is demolished.

Project: City Hall Renovations - Woodruff County: Spartanburg Budget: $2,000,000 (Secured $850,000, Applied to USDA for funding) Program: Renovate the Historic Woodruff High School and current City Hall. The City Hall houses a 600 p lus seat auditorium that will be renovated. The auditorium will be used for community events.

Project: City of Spartanburg Rail Trail Connector County: Spartanburg Budget: $1.2 million (paved surface), $40,000 Intersection (seeking funding) Program: A trail that connects the existing Cottonwood Trail to the Mary Black Rail Trail.

128 Project: City of Spartanburg Bike Lane Project County: Spartanburg Budget: $80,000 Lane striping, $19,000 Sharrow striping (seeking funding) Program: It is recommended that bicycle lanes be striped on Daniel Morgan Ave from Reidville Rd to N Pine St and sharrows be striped o n Kennedy St from Daniel Morgan Ave to Lafayette St.

Project: Edward Via College of Osteopathic Medicine – Carol ina Campus County: Spartanburg Budget: TBD Program: The Edward Via College of Osteopathic Medicine is a four-year osteopathic medical school offering the degree of Doctor of Osteopathic Medicine (D.O.). The 65,000 sq. ft. facility scheduled to open in Fall 2011.

Project: The George Dean Johnson Jr. College of Business and Economics County: Spartanburg Budget: $30 M illion Program: “The George" named after the chairman of Johnson Development Associates, is currently under construction on St. John Street in Spartanburg within the Loop area. The three-story, 60,000-square-foot facility will an estimated $30 million and is expected to be completed by April 25, 2010. Duke Energy Foundation pledged $1.25 million, citing the facilities location as a tremendous enhancement to the downtown area of Spartanburg. Business and economic programs in the college will ope rate in the heart of downtown and will assist in the economic development of the City, the region and the State. T he college will introd uce thousands of business majors over the years to the opportunities for investment in the City. The location of the Business College in downtown Spartanburg is adjacent to the Chapman Cultural Center and beautiful Barnet Park. (The college was completed and was dedicated on May 13, 2010).

Project: Glendale to Pacolet Blueway County: Spartanburg Budget: $100,000 Signage and access points (seeking funding) Program: It is recommended that a blueway be established from Glendale to Pacolet along Lawsons Fork Creek and the Pacolet River.

Project: Glendale/Pacolet Paddling Trail County: Spartanburg Budget: $300,000 (Secured) Program: Provide safe put in and take out for paddlers along the Pacolet River and the Lawson Fork of the Pacolet

Project: Holston Creek Regional Park (Design) County: Spartanburg Budget: $500,000 (Approved for Funding 2012) Program: This 152 acre parcel is currently being used by the Department of Natural Resources as a public dove field while it is awaiting design. F unding for Phase I design is scheduled

129 for 2012. It is anticipated that this park will be largely a passive recreation park with trails, picnic areas, and green space. However, there may also be some equestrian and event rental facilities added.

Project: Hub City Writers Bookstore and Coffee Stop County: Spartanburg Budget: $100,000 (Seeking funding) Program: The Hub C ity Writers Project has started their fundraising campaign to open an independent bookstore on the ground floor of the historic Masonic Temple building in dow ntown Spartanbur g.

Project: Inman Rail Trail County: Spartanburg Budget: $199,500 Trail construction (received safe routes to school grant) Program: It is recommended that an old rail bed be turned into a trail to provide a safe route to school from Asheville Hwy along Oakland Ave. This will eventually connect into dow ntown Inman.

Project: Middle and North Tyger River Trail Development County: Spartanburg Budget: $2,300,000 (Funded) Program: Construction of several miles of bike/pedestrian trails along sections of the Nor th and Middle Tyger Rivers. Trails will be ten feet in width and be handicap accessible. Design and easement acquisitions to begin March 2010.

Project: Mills Mill and Ox Taylor Ballfield Renovat ions County: Spartanburg Budget: $200,000 (Seeking funding) Program: Renovate two mill ballfields to allow use for softball, baseball, and other community activities.

Project: North Spartanburg R egional Sports Complex County: Spartanburg Budget: $1,300,000 (Funded) Program: This project includes the renovation of an existing 38 acre park in the northern area of Spartanburg County. Improvements will include: new concession/restroom/press box tower building, site lighting, parking upgrades, and walking trails. Construction scheduled to begin fall 2010.

Project: Outdoo r Adve nture and Envi ronme ntal Education Center County: Spartanburg Budget: $4,200,000 (Approved for Funding 2011) Program: This project is designed to provide a state-of-the-art comprehensive facility to teach outdoo r recreation skills and environmental education. The facility will also include picnic areas, shelters, and trails and canoe/kayak facilities to allow users to apply skills and k nowledge taught at the center.

130

Project: Pacolet Historic Amphitheater County: Spartanburg Budget: $550,000 (Seeking funding) Program: Restore historic stadium for original use for cultural events and enhancing the “Village at Christmas” and the country and gospel singings already held there.

Project: Pacolet - Historic Textile Cloth Room County: Spartanburg Budget: $500,000 (Seeking Funding) Program: Rehabilitate building for as educational facility and cultural heritage and eco- tourism

Project: Pacolet – Historic Marysville Community School County: Spartanburg Budget: $120,000 (Seeking funding) Program: Restore African American school identified by the SC Architectural Board as a one of a kind school still standing in the State. Once restored the school would be established as a living history museum for students to come spend a day learning about African American cultural in the Up Count ry.

Project: Pacolet Area Museum County: Spartanburg Budget: $150,000 (Seeking funding) Program: Complete Phase II of the museum which celebrates the area’s natural and cultural heritage. Artifacts dating 5,000 years old are already on display at the Museum. Phase II would expand the exhibit areas and provide technology needed to better tell the unique stories of the area.

Project: Pacolet Community Master Plan County: Spartanburg Budget: $1.3 million (Seeking funding) Program: Expand the conceptual design for the Pacolet River Gateway Park. The park would create a village center (linking walking, biking and paddling trails) along the waterway and developing the natural resource for eco-tourism.

Project: Rail Trail Spartanburg to Landrum County: Spartanburg Budget: $26 million (paved surface), $1 million Intersection (seeking funding) Program: A portion of the Palmetto Trail in Spartanburg County could link the City of Spartanburg with the Town of Inman, Campobello, and Landrum as well as several destinations along the route utilizing an existing rail road corridor.

131 Project: Spartanburg Memorial Airport County: Spartanburg Budget: $4.6 million Program: The Spartanburg Dow ntow n Memor ial Airpor t is the largest owned asset of the C ity of Spartanburg and the 3rd largest general aviation airpo rt in t he state. As a gateway to the Spartanburg community, it handles 69,000 flights per year. Improvements will promote and foster business growth and economic grow th.

It is potentially Spartanburg’s greatest “economic tool” for business and recreational recruitment.

Project: Tyger River Foundation Riverside Park County: Spartanburg Budget: $560,000 (property acquired, partial development funding in place) Program: Develop 10 acres of hardwood and 1200 feet of shoreline along magnificent shoals for river access, swimming, fishing, walking, picnicking, and other activities.

Project: Tyger River Paddling Trail County: Spartanburg Budget: $450,000 (partial funding in place) Program: Establish a paddling infrastructure along the rivers in the Tyger River Watershed within the county, covering over 30 miles of rivers including at least a dozen access points, overnight facilities, po rtages, parking facilities, and removal of river hazards.

Project: Tyger River Greenway and Wetland Preserve County: Spartanburg Budget: $550,000 (Seeking funding) Program: Continue acquiring public access along 8 miles the Tyger River for walking trails which will connect with other recreational, workplace, and educational facilities. Establish board walks and overlooks in adjacent wetlands.

Project: Tyger River Regional Park (Phase I) County: Spartanburg Budget: $13,000,000 (Funded) Program: Project includes twelve lighted field ba seball/softball fields, a championship stadium, concession/restroom facilities, a main park building, nature based play areas, picnic shelters, and walking trails on 138 acres of park land. Construction to begin March 2010 with an estimated completion of fall 2011.

Project: Timrod Library Renovations County: Spartanburg Budget: $50,000 (Funding Secured) Program: Renovate the Timrod Library. The Timrod Library was the first branch library in Spartanburg County and was constructed in 1910. The renovated building will provide a community facility for meeting, and will serve as the headquarters for the S tone Soup Story Telling Festival.

132

Project: Va-Du-Mar McMillan Regional Park (Phase I) County: Spartanburg Budget: $900,000 (Funded) Program: Improvements to this existing 113 acre park will include the construction of a concession restroom building, site lighting, perimeter fencing and gating, four tennis courts, and improvements to the park’s nature trails. Work has begun with an anticipated completion of fall 2010. Phase II construction is scheduled to begin in 2013 with the addition of six lighted youth baseball/softball fields, a concession/restroom facility, and additional parking. Hospitality Tax fund ing for this phase is budgeted at $3,050,000 and is part of the Parks Commission’s Capital Improvement Plan.

Project: Wate rway Land Acquisition County: Spartanburg Budget: $500,000 (Funded) Program: Public access to Spartanburg’s waterways is extremely limited. Funding has been provided to acquire small parcels of property for parking in support of trail heads and canoe /ka yak p ut-in/take-out facilities. Efforts to acquire parcels will be ongoing.

Project: Wayf inding County: Spartanburg Budget: Cost TBD Program: We are moving forward nicely with the Wayfinding and Music Trail project. At this time, the C ity of Spartanburg estimates approximately 46 wayfinding signs, eight (8) gateway signs and six (6) do uble-sided music trail signs to be installed later this year. That number of Wayfinding signs could change in that we are currently researching other communities to de termine how they decide who goes on the signs.

Project: Woodruff Greenways County: Spartanburg Budget: $400,000 (Seeking Funding) Program: Provi de green walking t rails between the Spartanburg County recreational facility and the City of Woodruff’s W.R. McKinney Park. McKinney Park is located in downtown Woodruff and would provide recreational activities.

Project: Woodruff Community Facility County: Spartanburg Budget: $150,000 (Seeking Funding) Program: This project would renovate an old Rescue Squad building, and establish it as a community event center. The center could be used by the community for events and would be located adjacent to the City’s largest park, W.R. McKinney Park.

Project: Woo druff Fa rme r’s Market County: Spartanburg Budget: $10,000 (Seeking funding)

133 Program: Purchase equipment needed to set up Farmer’s market either at City Hall or in parking area downtown. The funding would also go towards advertising the Farmer’s Market in the surrounding areas.

134 135 Appendix E: GIS Data Resources and Location Inventory

The project team engaged Two Springs Consulting to examine all of the Geographic Information Systems resources for Spartanburg County Tourism. Two Springs conducted the following study:

Meetings were held with key County personnel to discuss their current GIS data, how this data fits into the Tourism Action Plan, who created and maintains the data, and how they envision the data being used in the future. Data sources, data accuracy, data maintenance and current use of data layers were discussed, along with how various departments and groups within the Count y coo rdinate use of their GIS data.

Discussions were held with key County personnel on what forms of online mapping products they would like to see utilized. Options varied from hardcopy (pdf, jpg) maps that are downloadable, to custom Google Map® interfaces, to fully customized stand-alone GIS online mapping products. Capabilities and general costs were discussed, and most input centered around a customized Google Map interface being the most appropriate solution at this point.

Phone calls and emails were exchanged with several private groups that either maintain or created several key GIS data layers to gain more information into data reliability, formats, sources, accuracy, etc.

All GIS data that has been made available was examined, inventoried, and is listed on a spreadsheet. Layers are categorized by their use (Tourism or Base) and similar/redundant layers are grouped within each category.

Within the spreadsheet, each layer has been categorized by the five Tourism Product Development themes as well as a visitor Support category.

o Culture and the Arts o Histor y and Heritage o Agriculture o Recreation o Manufacturing and o Support (Visitor Infrastructure)

Within the spreads heet, s upp ort information is supplied for each layer including:

o Layer name o File type o Data Loc a tio n (data maintenance, current) o Estimated accuracy / Completeness

136 Table 5: AVAILABLE TOURISM DATA

Layer Name File Type Data Location (grouped by 'type') Culture Support Heritage History & Estimated Accuracy/ Recreation Agriculture Completeness Manufacturing Campgrounds and RV Parks shp - point X Spartanburg County Planning Good Bed and Breakfasts shp - point X Spartanburg County Planning Good Hotels, B&B, Campgrounds, POI pdf, jpg & AI X X X X X Spartanburg County CVB Unknown Cemeteries shp - point X Spartanburg County Planning Fair Cemeteries shp - point X ESRI & USGS GNIS Assumed Fair Churches shp - point X X ESRI & USGS GNIS Assumed Fair Historic Sites - National shp - point, poly Spartanburg County Planning Good Register Historic Sites - Significant shp - point, poly X Spartanburg County Planning Good Historic Points shp - point X UF and National Register, others Good Revolutionary War Battle Sites shp - point X Spartanburg County Planning Fair Textile Mills shp - point X X Spartanburg County Planning Good Historic Districts shp - poly X Spartanburg City digitized by UF? Good Parks (all) shp - point, poly X Spartanburg County Planning Good State Parks shp - poly X SCPRT Good Parks (state and local) shp - poly X ESRI & US Census Assumed Fair Trails Current shp - line X SPATS - BP Barber Good Over Mountain Victory Trail shp - line & pdf X Spartanburg County Planning Good Palmetto Trail - current file shp - line X Spartanburg County Planning & NPS Recreational Greenways shp - line X Spartanburg County Planning Good Blueway Put-Ins and Take-Outs shp - point X Spartanburg County Planning Fair Blueway - Portage Paths shp - line X Spartanburg County Planning Fair

137 Auditoriums shp - point X Spartanburg County Planning Good Stadiums and Arenas shp - poly X ESRI & USGS GNIS Assumed Fair Cultural Tourism shp - point X Spartanburg County Planning Good Colleges shp - point X Spartanburg County Planning Good Libraries shp - point X X Spartanburg County Planning Good Festivals and Events shp - point X Spartanburg County Planning Fair Public Art and Fountains shp - point X Spartanburg County Planning Good Sculptures pdf X Spartanburg County CVB Unknown Golf Courses shp - point X Spartanburg County Planning Good Visitor Infrastructure shp - point X Spartanburg County Planning Good Shopping, Restaurants, xls X X X X X X Spartanburg County CVB Good Attractions, etc Airports and Flying Fields shp - point X Spartanburg County Planning Good Agri-Tourism shp - point X X Spartanburg County Planning Good

BASE DATA Lakes shp - poly Spartanburg County GIS Good Stream Centerline shp - line Spartanburg County GIS Fair County Line shp - line Spartanburg County GIS Good Municipalities shp - poly Spartanburg County GIS Good Railroad Tracks shp - line X Spartanburg County GIS Good Street Centerlines shp - line Spartanburg County GIS & Misc Good Airport Runways shp - poly X Spartanburg County GIS Good Subdivisions shp - poly Spartanburg County GIS Good Parcel shp - poly Spartanburg County GIS Good 2004 Orthophotos (Best Image) MrSID Spartanburg County GIS Good 2009 Orthophotos ECW Spartanburg County GIS Good EMS Stations shp - point Spartanburg County Planning Good Fire Stations shp - point Spartanburg County Planning Good Rescue Squad Stations shp - point Spartanburg County Planning Good

138 Schools shp - point, poly Spartanburg County Planning Good Bike Racks shp - point SPATS - BP Barber Good Bike Paths Current shp - line SPATS - BP Barber Good SPARTA Transit Routes shp - line SPATS - BP Barber Good

Accuracy = Excelle nt, Good, Fair, Poor, Unknown - many of these values are assumed

Table 5: Available Tourism Data

139

Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL Fingerville Mill Manufact uring/History Fingerville Inman Mill (Inman Plant) Manufact uring/History Inman Inman Mills (Saybrook Plant ) Manufact uring/History Inman Appalache Mill Manufact uring/History Greer BMW Performance Center Manufacturing Greer BMW Manufact uring Corporat ion Manufacturing Greer Jackson Mill Manufact uring/History Wellford Fairmont Mill Manufact uring/History Startex Mill Manufact uring/History Adidas Distribut ion Cent er Manufacturing Spartanburg Cott on Blossom Plant Manufact uring/History Spartanburg Arcadia Mills-Mayfair and Bailey Plants Manufact uring/History Arkwright Mill (Cates Plant) Manufact uring/History Spartan Mill Manufact uring/History Sp ar tanburg Saxon Mill Manufact uring/History Milliken Research Center Manufact uring/History Spartanburg Indian Head Mill (Valley Falls) Manufact uring/History Drayt on Mill Manufacturing/History Drayt on Beaumont Mill Manufact uring/History Spartanburg Glendale Mill (Bivingsville) Manufact uring/History Glendale Converse Mill Manufact uring/History Converse Clifton Mill #1 Manufact uring/History Clifton Clifton Mill #2 Manufact uring/History Clifton P aco let Mills Manufact uring/History P acolet Arboretaville Event Sp ar tanburg www.arboret aville.com BMW Zentrum museum Manufact uring/ Attract ion Greer www.bmwu sfacto ry .com BMW Factory Manufact uring/ Attract ion Greer http://www.bmwusfactory.com/charity-golf/general-event- BMW Charity Pro-Am Event information/tournament-informat ion/ Hatcher Garden Recreat ion/ Outdoors Spartanburg www.hatchergarden.org Hollywild Animal Park Recreation/ Attraction Inman www.hollywild.com

140 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL Roger Milliken Arboret um @ Wofford College Recreation/ Attraction Sp ar tanburg www.wofford.edu/arboret um/ Skate Park Recreation/ Attraction Spartanburg South Carolina Academic Learning Environment- SCALE T rail Recreat ion/ Outdoors Duncan Spartanburg Spartanburg Science Center Attraction www.spartanburgsciencecenter.org Susan Jacobs' Arboret um @ USC Upstate Recreat ion/ Outdoors Spartanburg www.uscupstate.edu/about_upstate/arboretum Flatwoods Company Made in Spart anburg Inman htt p://www.flat woodssoap.com/ Hub City Bookshop/ The Coffee Bar/ Cakeheads Bakery Cult ure/ Made in Spart anburg Spartanburg htt p://www.hubcity.org/bookshop/ Carolina Center for Behavioral Health Attraction Greer www.t hecarolinacent er.com Converse College College Spartanburg www.converse.edu Mary Black Healt h Syst em Visit or Infrast ruct ure Spartanburg www.mary blackhealthsystem.com Milliken Research Center Manufact uring/ Attract ion Spartanburg www.millikencarpet .com Milliken University Attraction Spartanburg www.milliken.com Nat ional Bet a Club HQ Attraction Spartanburg www.bet aclub.org QS/1 -or all LEED Buildings Attraction Spartanburg Sherman College of Straight Chiropractic College Spartanburg www.sh erman .edu Nodal (home of Eco Mow) Attraction Spartanburg Community College College Spartanburg www.sccsc.edu Spartanburg Methodist College College Spartanburg www.smcsc.edu Spartanburg Regional Medical Center Visit or Infrast ruct ure Spartanburg www.spartanburgregional.com htt p://www.vc.edu/campus/spartanburg-so uth -carolina- Virginia College College Spartanburg college.cfm Edward Via College of Osteopathic Medicine College Spartanburg htt p://www.vcom.vt .edu/ University of South Carolina Upstate Un iv ersity Spartanburg www.uscupstate.edu USCU George Dean Johnson School of Business College Wofford College College Spartanburg www.wo ffo rd.edu

Wofford College's Environment al St udies site @ Lawson's Fork College P acolet Barking Fox Farm Visit or Infrast ruct ure/Accommodat ion s L a n dr um www.barkingfoxfarm.com Best Western Visit or Infrastruct ure/Accommodat ions Spartanburg Brookwood Visit or Infrastruct ure/Accommodat ions Spartanburg

141 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL Caroline Inn & Suites Visit or Infrastruct ure/Accommodat ions Spartanburg College Inn Visit or Infrast ruct ure/Accommodat ions Spartanburg Creekside RV P ark Visit or Infrastruct ure/Accommodat ions Greer Croft St at e Nat ural Area Visit or Infrastruct ure/Accommodat ions Spartanburg

Cunningham RV Park Visit or Infrastruct ure/Accommodat ions Spartanburg Days Inn Visit or Infrastruct ure/Accommodat ions Waccamaw www.daysinn.com Days Inn(city) Visit or Infrastruct ure/Accommodat ions Spartanburg www.daysinn.com/hotel/04777 Days Inn Visit or Infrast ruct ure/Accommodat ions Boiling Springs Econo Lodge Visit or Infrastruct ure/Accommodat ions Waccamaw

Economy Inn Visit or Infrastruct ure/Accommodat ions Sp artanburg Ext ended St ay America Visit or Infrastruct ure/Accommodat ions Spartanburg www.ext endedstayhot els.com Howard Johnson Express Visit or Infrast ruct ure/Accommodat ion s Spartanburg www.h o jo.com Jameson Inn Visit or Infrastruct ure/Accommodat ions Duncan www.jameson inn.com Microt el Inn Visit or Infrastruct ure/Accommodat ions Duncan www.microtelinn.com Mot el 6 Visit or Infrastruct ure/Accommodat ions Spartanburg Nichols-Crook Plant at ion House Visit or Infrastruct ure/Accommodat ions Woodruff www.innsnorthamerica.com/sc/Nichols.htm

Pine Ridge Family Campground Visit or Infrast ruct ure/Accommodat ions Roebuck Red Roof Inn Visit or Infrastruct ure/Accommodat ions Spartanburg www.redroof.com Residence Inn by Marriott Visit or Infrastruct ure/Accommodat ions Spartanburg www.marriott.com/spari River Bend Sportsman's Resort Visit or Infrastruct ure/Accommodat ions Inman Royal Inn & Suites Visit or Infrastruct ure/Accommodat ions Spartanburg Sleep Inn Visit or Infrastruct ure/Accommodat ions Spartanburg www.sleepinn.com/hot el-spart anburg-south_carolina-SC71 7 Sout hern Suit es Spartanburg Visit or Infrastruct ure/Accommodat ions Spartanburg www.sout hernsuit es.com/spartanburg Sun 'n Sand Mot el Visit or Infrastruct ure/Accommodat ions Spartanburg Sunset Inn Visit or Infrastruct ure/Accommodat ions Spartanburg Super 8 Mot el Visit or Infrastruct ure/Accommodat ions Greer Super 8 Mot el Visit or Infrastruct ure/Accommodat ions Spartanburg Super Lodge Visit or Infrast ruct ure/Accommodat ions Spartanburg

142 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL The Country Mouse Inn Visit or Infrastruct ure/Accommodat ions L a n dr um www.count rymouseinn.com The Inn on Main Visit or Infrastruct ure/Accommodat ions Spartanburg www.in n onmain -spartanburg.com The Red Horse Inn Visit or Infrastruct ure/Accommodat ions L a n dr um www.t heredhorseinn.com Traveler's Inn Visit or Infrastruct ure/Accommodat ions Spartanburg

USA Economy Lodge Visit or Infrastruct ure/Accommodat ions Spartanburg Value Place Visit or Infrastruct ure/Accommodat ions Duncan www.valueplace.com Walnut Lane Inn Visit or Infrastruct ure/Accommodat ions Lyman www.waln ut lan einn .com Candleberry Inn Visit or Infrastruct ure/Accommodat ions/Meeting Space Greer www.candleberryinn.us Comfort Inn & Suit es Visit or Infrastruct ure/Accommodat ions/Meeting Space Boiling Springs www.comfort innspart anburg.com Comfort Suit es Visit or Infrastruct ure/Accommodat ions/Meeting Space Spartanburg www.comfortsuites.com

Court yard by Marriott Visit or Infrastruct ure/Accommodat ions/Meeting Space Spartanburg www.marriott .com/spach Days Inn Visit or Infrast ruct ure/Accommodations/Meeting Space Duncan www.daysinn,com Fairfield Inn Visit or Infrastruct ure/Accommodat ions/Meeting Space Spartanburg www.marriott.com/hotels/travel/spafi-fairfield-in n-spart anburg

Hampton Inn - Spart anburg North Visit or Infrastruct ure/Accommodat ions/Meeting Space Spartanburg www.spartanburg.hamptoninn.com

Hampton Inn & Suit es- Greenville/ Spartanburg Visit or Infrastruct ure/Accommodat ions/Meeting Space Duncan www.spartangreensuites.hamptoninn.com

Hampton Inn & Suit es- Westgate Spartanburg Visit or Infrastruct ure/Accommodat ions/Meeting Space Spartanburg www.spartanburgwest gat emallsuit es.hamptoninn.com Inn Express & Suit es Spartanburg North Visit or Infrast ruct ure/Accommodat ions/Meeting Space Spartanburg www.staysmartsptg.com Holiday Inn Express & Suit es-D un c an Visit or Infrastruct ure/Accommodat ions/Meeting Space Duncan www.ichot elsgroup.com/h/d/ex/1/en/hotel/spadc Holiday Inn Express Hot el & Suit es-Westgate Visit or Infrastruct ure/Accommodat ions/Meeting Space Spartanburg www.staysmartwestgate.com

Marriott Spartanburg at Renaissance Park Visit or Infrastruct ure/Accommodat ions/Meeting Space Spartanburg www.spartanburgmarriott.com Quality Inn -So uth Visit or Infrastruct ure/Accommodat ions/Meeting Space Duncan www.qualit yinn.com/hotel-duncan-south_carolina

Radisson Hot el & Suit es Spart anburg Visit or Infrastruct ure/Accommodat ions/Meeting Space Spartanburg www.radisson.com/spart anburgsc AAA Sandoral Farms, Inc Agricult ure Woodruff Anderson Mill Dairy Farm Agricult ure Ayers & Son Market Agricult ure L a n dr um Barrioz Natural Gardens Agricult ure barrioznat uralgardens.com Bee Well Honey Farm Agricult ure beewellhoneyfarm.com Belle View Farm Agricult ure Woodruff Belue Farms (J.L. Belue) Agricult ure Boiling Spring www.beluefarms.com

143 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL Bethel Trails Farm Agricult ure Billys Boer Goat Farm Agricult ure billysboermeat goatfarm.com Bio W ay Farm Agricult ure Ware Shoals htt p://www.scsust ainableag.org/biowayfarm.html Blue Cheese Making Place Agricult ure www.clemsonbluecheese.com Chestnut Farm Agricult ure Cross Cultural Institute Agricult ure Clifton www.crossculturalinstitute.com David Brewington Agricult ure Chesnee Davis Farm Agricult ure Spartanburg Down to Earth Farm Agricult ure Roebuck www.downtoearthfarm.com Em u Farm Agricult ure Evans Produce Agricult ure Cowpens Fisher's Orchard Agricult ure Greer www.fishersorchard.com Fo wler's Agricult ure Campobello From Seed to Soil Agricult ur e Welford Gramling Farms Agricult ure Gramling www.gramlin gfarms.co m Green Acres Produce Agricult ure Moore Greenbrier Farms Agricult ure greenbrierfarms@chart erint ernet .com Happy Cow Creamery Agricult ure http://www.happycowcreamery.com/ Hardy Farm Agricult ure htt p://www.hardyberryfarm.com/ Agriculture/Event/Visitor Infrast ruct ure/Made in Hub City Farmer's Market Spartanburg Spartanburg htt p://www.spart anburgnutrit ioncouncil.org/# Hughey Farm Agricult ure Spartanburg Inman Farmer's Market Agricult ure Inman Ken and Dot Easler Farms Agricult ure Spartanburg Landrum Farmers' Market Agricult ure L a n dr um Live Oak Farms Agricult ure Woodruff http://www.liveoakfarmsllc.com/ Lucky Acres Agricult ure http://www.luckyacresfarm.com/ Milky Way Farm Agricult ure http://www.scmilkywayfarm.com/ Motlow Creek Cattle Company Agricult ure Campobello www.mot lowcreekcatt le.com Mountain View Berry Farm Agricult ure L a n dr um Nivens’ Apple Farm Agricult ure Moore P acolet Farmers' Market Agricult ure P acolet Papa's Produce Agricult ure Spartanburg

144 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL http://web.mac.com/danielparson/Parson_Produce/Parson_Produc Parson's Produce Agricult ure e.html P each Count ry Agricult ure Campobello Poppy's Patch Produce Agricult ure Spartanburg Quail Hill Garden Agricult ure Inman Ragan Orchard Agricult ure Inman Reece Farm Agricult ure Spartanburg RJ Rockers Agricult ur e Spartanburg www.rjrockers.com Seay's Strawberries Agricult ure Spartanburg SHARECroppers Agricult ure Inman Sharon Rose Agricult ure Woodruff Split Creek Farm Agricult ure http://www.splitcreek.com/ St ewart Farms Agricult ure Enoree stewarfarms.net Strawberry Hill USA Agricult ure West Chesnee http://www.strawberryhillusa.com/ T & N Farms Agricult ure Boiling Spring The Happy Berry Agricult ure thehappyberry.com Tokeena Angus Agricult ure tokeena.com Windmill Hill Organic Farm Agricult ure Inman fduguet tedavis@hot mail.com Abbott Farms & Fruit Market Agriculture/Made in Spartanburg Cowpens htt p://www.abbott farmsonline.com/ Art & Frame Gallery Attraction/Art Gallery/Shop Spartanburg www.artandframegallery.net The Frame Up Art /Museums Spartanburg Art Gallery Art /Museums Spartanburg www.t heart galleryinc.com Brookgreen Gardens Upstat e Sculptour (at Chapman Cult ural Cent er) Event /Art /Museums Spartanburg www.upst at esculptour.com Brookgreen Gardens Upstat e Sculptour (at Converse College, lobby of Phifer Science Hall) Art /Museums Spartanburg www.upst at esculptour.com Brookgreen Gardens Upstat e Sculptour ( Sandor Teszler Library, Wofford College) Art / Museums Spartanburg www.upst at esculptour.com Art in Public Places Cult ure Byrnes Fine Arts Center Cult ure/Art /Museums Duncan Carolina Foothills Artisan Center Cult ure/Art /Museums Chesnee www.cfac.us Carolina Gallery Art /Museums Spartanburg www.carolinagalleryart.com Chestnut Gallery and Ant iques Art /Museums Spartanburg Converse College Art /Museums Spartanburg

145 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL Craighall Gallery Art /Museums Inman Creative Hands Art isan Cent er Art /Museums Lyman Crescent Gallery Art /Museums Spartanburg Curtis R. Harley Art Gallery (USC Upstate) Art /Museums Spartanburg Foothills Art Glass Company Art /Museums Greer Frame House and Gallery Art /Museums Inman Hampton III Gallery Art /Museums Greer Jacobs Frame Shop Art /Museums Spartanburg L&L Custom Framing and Gallery Art /Museums Spartanburg Marshall Tucker Band spots Cult ure/Herit age/Att ract ion Mary Ellen Suitt Art Gallery (Spartanburg Methodist College) Art /Museums Spartanburg Myst Gallery Art /Museums Spartanburg Robert M. Hicklin, Jr. Gallery Art /Museums Spartanburg www.charlestonrenaissancegallery.com Sandor Teszler Library Gallery Martha Cloud Chapman Gallery (Wofford College) Art /Museums Spartanburg Spartanburg Art Museum ( SAM) -Chapman Cult ural Cent er Cult ure/Art /Museums Spartanburg www.sp artan burgart museum.org The Artist s' Guild of Spart anburg Art /Museums Spartanburg Hall of Fame Cult ure The Showroom Art /Museums Spartanburg www.h ub-bub.com Albino Skunk Festival Attractions Greer www.albinoskunk.com All American Soapbox Derby Attractions Spartanburg www.spartanburgparks.org Arboret aville Tour Attractions Spartanburg www.arborett aville.com Art W alk Cult ure/Seasonal Weekly Event Spartanburg www.carolinagalleryart.com Battle of Cowpens Anniversary Celebration Attractions Cowpens www.nps.gov/cowp/planyourvisit /event s.htm Bike Town Spartanburg Attractions Spartanburg www.biketownspart anburg.org Blue Eagles Baseball Attractions Spartanburg www.blueeaglesbaseball.com Candlelight Supper at Walnut Grove Plant at ions Attractions Woodruff www.spartanburghistory.org Childhood on the Plantat ion Attractions Woodruff www.spartanburghistory.org Christmas at Greer Station Attractions Greer www.greerst ation.com Christmas in the Backcountry Attractions Spartanburg www.spartanburghistory.org Christmas on t he Plant at ion Attract ion s Woodruff www.spartanburghistory.org Christmas Stroll Attractions Woodruff www.wonderfulinwoodruff.com

146 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL Corporate Batt le of The Bands Attractions Spartanburg www.spartanburgparks.org Dickens of a Christmas Attractions Spartanburg www.chapmanculturalcenter.org Downtown Bike Race- Sp art anburg Regional Classic Event Spartanburg www.biketownspart anburg.org

Easter Egg Scramble Attractions Spartanburg www.spartanburgparks.org Euro Auto Festival Attractions Spartanburg www.euroautofestival.com Fall Gallery Walk Attractions Greer www.greerst ation.com Festifall Attractions Roebuck www.spartanburghistory.org Ghost Tours Attractions Spartanburg www.mainstreettrolley.com Gospel Fest Event Spartanburg Greek Festival Attractions Spartanburg Halloween in the Park Attractions Spartanburg www.spartanburgparks.org Harvest Festival Attractions Inman www.inmanscchamber.org Hmong New Year Attractions Spartanburg www.h monn ewy ear.us Holiday Lights Trolley Tour Attractions Spartanburg www.mainstreettrolley.com Hollywild Holiday Lights Attractions Inman www.hollywild.com Indian Summer Festival Attractions P acolet www.townofpacolet.com Inman Farmers Market Attractions Inman www.hubcit yfm.org Inman Ignit es Car Show Attractions Inman www.destinationinmain.com Jamboread Attractions Spartanburg www.infodepot.org Jazz on the Square Attractions Spartanburg www.cit yofspart anburg.org July 4th Down Home Celebrat ion Attractions Inman www.inmanscchamber.org Landrum Christmas Stroll Attractions L a n dr um wwwcit yoflandrum.com Landrum Farmers Market Attractions L a n dr um www.cit yoflandrum.com L a n dr um Home & Garden Stroll Attractions L a n dr um www.cit yoflandrum.com Landrum Quilt Show Attractions L a n dr um www.landrumquilt ers.com Light Up Inman Attractions Inman www.cityofinman.org Mighty Moo Festival Attractions Cowpens www.cowpensmightymoo.com Moonshiners' Reunion & Mountain Music Festival Attractions Campobello www.moonshiners.com Morgan's Victory March History/Ev ent P acolet www.townofpacolet.com Music on Main Attractions Spartanburg www.musiconmain.com Oktoberfest Attractions Greer www.greerchamber.com Pacolet Express Train Ride Attractions P acolet www.townofpacolet.com

147 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL P acolet Farmers Market Attractions P acolet www.townofpacolet.com Panthers Party Attractions Spartanburg www.t eamspart anburgsc.org Panthers Training Camp Attractions Sp artanburg www.t eamspart anburgsc.org Piedmont Interstate Fair Attractions Spartanburg www.piedmont int erstatefair.com Plum Hollow Alternative Blue Grass Festival Attractions Campobello www.moonshiners.com Red Whit e and Boom Attractions Spartanburg www.sccfoundat ion.org W ar Re-enactment s Attractions Cowpens RetroFest Attractions Spartanburg Ride of Silence Attractions Spartanburg www.rideofsilence.com Shrine Bowl of the Attractions Spartanburg www.t eamsp art anburgsc.org Soldier Ride (Wounded Warrior Project; Carolinas Challenge) Attractions www.carolinaschallenge.org Spartanburg Creat ive Tastes Food and Wine Festival Attractions Spartanburg www.spartanburgcreat iveenergy.com Spartanburg International Festival Attractions Spartanburg www.spartanburginternationalfestival.com Sp artanburg Tailgat e Attractions Spartanburg www.spartanburgparks.org Spring Fling Attractions Spartanburg www.spartanburgspringfling.com Steeplechase Attract ion s Aiken www.aikensteeplechase.com Block House Steeplechase Attractions Tryon, NC www.blockhouseraces.com Story Telling Festival in Woodruff (Stone Soup) Attractions Woodruff www.stonesoupsc.com Tame the Tyger River Race and Festival Attractions Spartanburg www.spartanburgparks.org/t ame-t he-tyger.html Taste of Africa Attractions Spartanburg www.johnsmithhill.org Taste of the Backcountry Attractions Spartanburg www.spartanburghistoru.org Taste of Woodruff Attractions Woodruff www.cit yofwoodruff.com Train Ride With Santa Attractions Spartanburg www.spartanburgparks.org T unes on Trade Attractions Greer www.greerculturalarts.com Villages at Christmas Attractions P acolet www.townofpacolet.com Assault on Mt. Mitchell Event Spartanburg www.freewheelers.info/assult Shamrock N Run Event Spartanburg T ur ke y D ay 8 K Run Event Spartanburg I-Recycle Run Event Spartanburg CJ St r ides fo r SI D Event Spartanburg Run for Scouting Event Spartanburg Hair of the Dog 5 mile Run 10 mile run 2 mile Event Spartanburg

148 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL walk

Main Squeeze Event Spartanburg Kids Triathlon Event Spartanburg Sp r int Triathlon Event Spartanburg Back to School 5K Run Event Duncan Middle Tyger Triat hlon Event Duncan Run t he Falls 8K Event Duncan Camp Croft Half Marathon Event Spartanburg Milliken Eart h Run Event SP ACE Jin gle Bell 5 K Event Spartanburg Race for the Grasshopper 5K Event Cowpens Civitan Spring Fling 5K Event Spartanburg iRecycle Run Half Marathon and 5K Event Spartanburg Hills 4 Meals 5K and 1 Mile Run Event Inman Peach Hobbler 5K Event Inman Alexander House Historic Spartanburg American Legion Historic Spartanburg Anderson Mill Historic Bivings-Converse House Historic Converse Blackstock's (Revolutionary War Batt lefield) Historic Bush House Historic Inman Camp Hill Historic Cedar Springs Historic Cent ral Unit ed Methodist Church Historic Spartanburg Church of the Advent Historic Spartanburg Cleveland House (Bon Haven) Historic Spartanburg Cleveland Law Range Historic Spartanburg Converse College Historic District Historic Spartanburg Cowpens Depot Historic Cowpens http://www.mycowpensgov.com/ Cowpens National Battlefield Historic Gaffney http://www.nps.gov/COWP Daniel Morgan Historic Spartanburg Daniel Morgan Monument Historic Spartanburg Drayt on Historic Spartanburg

149 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL Bishop William Wallace Duncan House (Dupre House) Historic Spartanburg Earl's Ford Historic L a n dr um Evans-Russell House Historic Evins-Bivings House Historic Spartanburg Fairmont Historic First Presbyt erian Church of Woodruff Historic Woodruff Fort Prince Historic Fo st er 's T av er n Historic Cedar Springs Four Columns Farm- Revolut ionary War Sit e Historic L a n dr um Fremont School Historic Spartanburg Glendale Historic Spartanburg Glenn Springs Historic District Historic Glenn Springs Golightly-Dean House Historic Go wen 's Old Fort Historic Greenlawn Memorial Gardens Historic Hampton Heights Historic District Historic Spartanburg Hillsville (Barksdale)? Historic Histo ric Do wnto wn Greer Historic Greer htt p://www.greerstat ion.com/ Hot el Oregon Historic Spartanburg Hurricane T avern Historic James M. Davis House Historic P elh am Jammie Seay House Historic Spartanburg Lincoln Memorial Cemetery Historic Spartanburg Magnolia Cemetery Historic Spartanburg Mary H. Wright Element ary School Historic Spartanburg Marysville School Historic P acolet Mayo Historic Mayo McMakin's Tavern (Morgan Stewart House) Historic Morgan Square (Spart anburg Historic District ) Historic Spartanburg Mountain Shoals Plantation (James Nesbitt House) Historic Enoree Musgrove's Mill (Revolutionary War Battle Site) Historic Enoree Nazaret h Presbyt erian Church Historic Moore htt p://www.nazarethpresbyt erian.org/

150 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL New Hope Farm (Snoddy Farm) Historic Nicholls-Crook House Historic Overmountain Victory National Historic Trail Historic Chesnee Pacolet Clot h Room Historic P acolet Pacolet Historic Mill District Historic P acolet http://www.townofpacolet.com/ Pacolet Mill Office Historic P acolet Pacolet Soapstone Quarries Historic Peach , Battle of the Historic Price House Historic Spartanburg http://www.spartanburghistory.org/ Price's Post Office Historic Reidville Academy Faculty House Historic Seay House Historic Spartanburg http://www.spartanburghistory.org/ Shiloh Methodist Church and Cemetery Historic Smit h's T avern Historic Spring @ Nazareth Historic The Blockhouse Historic L a n dr um htt p://www.t rhcevent s.org/index.php?n=cont act us&t =0 T ucapau Historic Startex Walker Hall at South Carolina School for the Deaf an d Blin d Historic Spartanburg W alnut Grove P lant at ion Historic Roebuck http://www.spartanburghistory.org/ Weaver's Factory site Historic Wh it e's Mill Historic Spartanburg William's Place (Creek Plant at ion 1765) Historic P aulin e Wofford College Historic District Historic Spartanburg Wofford's Iron Works (Revolutionary War Batt lefield) Historic Glendale Woodruff High School Historic Woodruff The Greer Heritage Museum Historic/Museum Greer htt p://www.greerstat ion.com/museums.aspx P acolet Area Museum Historic/Museum P acolet http://www.townofpacolet.com/ Spartanburg Regional History Museum (Chapman Cult ural Cent er) Historic/Museum Spartanburg http://www.spartanburghistory.org/ Spartanburg Historic District Historic Spartanburg Walter Scott Mont gomery House Historic Spartanburg The Town of Campobello Mun icip alit ies Campobello

151 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL The Town of Central Pacolet Mun icip alit ies P acolet The Cit y of Chesnee Mun icip alit ies Chesnee The Cit y of Duncan Mun icip alit ies Duncan The Cit y of Greer Mun icip alit ies Greer www.cit yofgreer.org The Cit y of Inman Mun icip alit ies Inman www.cityofinman.org The Cit y of Landrum Mun icip alit ies L a n dr um www.cit yoflandrum.com The Cit y of Lyman Mun icip alit ies Lyman The Town of Reidville Mun icip alit ies Reidville The Cit y of Spart anburg Mun icip alit ies Spartanburg www.cit yofspart anburg.org The Cit y of Woodruff Mun icip alit ies Woodruff www.cit yofwoodruff.com The Town of Cowpens Mun icip alit ies Cowpens www.mycowpensgov.com The Town of Pacolet Municipalit ies P acolet www.townofpacolet.com Th e Cit y of Wellfo rd Mun icip alit ies Wellford 299 Sports Bar Music-Liv e Spartanburg www.spartanburgmarriott.com Caro lin a Thunder Country Music Music-Liv e Campobello www.myspace.com/carolinacountryclub Decades Music-Liv e Spartanburg Delaney's Music-Liv e Spartanburg www.delaneyspub.com Denny's Plaza- Music on Main Music-Liv e Spartanburg Dolline's Music-Liv e Clifton Duncan P ark Music-Liv e Spartanburg www.saveduncanpark.org Fatmans Music-Liv e Lake Bowen Foothills Music Hall Music-Liv e Boiling Springs Friendz Music-Liv e Inman Greenfield -The Music Camp Music-Liv e Spartanburg Greer Opry House Music-Liv e Greer www.5 0 megs.com Ground Zero Music-Liv e Spartanburg www.groundzerorocks.com Hardee's /Cowpens (Gospel Music on Thursday Mornings) Music-Liv e Cowpens Hickory Tavern Music-Liv e Spartanburg www.thehickorytavern.com Homespun Bluegrass Music-Liv e Chesnee www.homespunbg.com Hoozer's Lounge Music-Liv e Spartanburg Lake Bowen Count ry Club Music-Liv e Inman Lil D'z Music-Liv e Spartanburg

152 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL Mellow Mushroom Pizza Bakers Music-Liv e Spartanburg www.mellowmushroom.com Morgan Square- Jazz on the Square Music-Liv e Spartanburg Music On Main Music-Liv e Spartanburg www.musiconmain.com Nite Life Music-Liv e Nu-Way Music-Liv e Spartanburg Open Club Music-Liv e Spartanburg Pacolet Opry House Music-Liv e P acolet Promice'z Music-Liv e Spartanburg Skunk Farm Music-Liv e Greer Sonny's Brick Oven Pizza Music-Liv e Spartanburg www.sonnysbrickoven.com Sout hport Food & Spirit s Music-Liv e Roebuck Spartanburg County Library- Music Sandwiched In Music-Liv e Spartanburg www.infodepot.org Terry's Tap Room Music-Liv e Spartanburg www.terrystaproom.com The Cellar Music-Liv e Spartanburg The Music Trail Music Spartanburg The Point After Music-Liv e Spartanburg The Showroom Music-Liv e Spartanburg www.h ub-bub.com Village Pub Music-Liv e Spartanburg Wofford College-Leonard Auditorium Music-Liv e Spartanburg Woodruff Opry Classic Country Music-Liv e Woodruff Barnet P ark Music-Liv e/Out do ors Spartanburg Hoot ers Music-Live/Corn Hole Spartanburg P J's Bar and Grill Music-Live/Corn Hole Spartanburg American Guild of Organists; Spart anburg Chapt er Music-Organizat ions Spartanburg www.agohq.org/chapt ers/spart anburg Barbershop Harmony Society Music-Organizat ions Greer www.att .n et /p /PWP -palmettost at esmen Carolina Cool Jazz Orchestra Association Music-Organizat ions Spartanburg www.cooljazzorchestra.homestead.com Music Foundation of Spartanburg Music-Organizat ions Spartanburg www.spartanurgphilharmonic.org Sparkle City Brass Band Music-Organizat ions Spartanburg [email protected] Spartan Spinners Music-Organizat ions Spartanburg www.geocities.com/spartanspin05 Spartanburg Community Band Music-Organizat ions Duncan www.scban d.org Spartanburg Festival Chorus Music-Organizat ions Spartanburg Spartanburg Repert ory Company Music-Organizat ions Spartanburg www.sparklenet.com/repertorycompany

153 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL Spartanburg Shag Club Music-Organizat ions Spartanburg www.geocities.com/rbshagclub Berry Mill Pond and Trails Out doors Greer www.sj wd.co m Blue Wall Passage of the Palmetto Trail Out doors L a n dr um www.sct rails.n et Boiling Springs Community Park Trail Out doors Boiling Springs spatsmpo.org Brookwood Park Out doors L a n dr um Brookwood Trail Out doors L a n dr um http://www.cityoflandrum.com htt p://www.biketownspartanburg.org/get -involved/bicycling- Cedar Springs Loop Out doors Spartanburg maps/ Cowpens; Cowpens/Chesnee Tour Out doors Chesnee htt p://www.bikeworx.net /where.ht m Chapel Street Park Out doors Spartanburg Chinquapin Creek Trail Out doors Spartanburg College St bike lane Out doors Spartanburg htt p://www.spart anburgconservat ion.org/document s/SPACE_cotto Cott onwood T rail Out doors Spartanburg nwoodtrail.pdf Croft Passage of the Palmetto Trail Out doors Sp ar tanburg www.sct rails.n et www.sct rails.n et Croft State Natural Area (Horse Trail) Out doors Spartanburg andhttp://www.bikeworx.net/croft%20press%20release.htm www.sct rails.n et Croft St at e Nat ural Area (Mountain Bike Trail) Out doors Spartanburg htt p://www.bikeworx.net /croft %20press%20release.htm Dan iel's Do wnt o wn Delight Out doors See www.active-living.org for details. htt p://www.biketownspartanburg.org/get -involved/bicycling- Do wnto wn Loop Out doors Spartanburg maps/ Downtown Steeplechase Out doors See www.active-living.org for details. Duncan Park Ride Out doors Spartanburg http://www.freewheelers.info/FWroutes.html htt p://www.cityofspart anburg.org/Community_Interest/Area_Park Duncan Park Trail Out doors Spartanburg s.htm Evins and Cummings St bike lanes Out doors Spartanburg spatsmpo.org Fairforest P ark Out doors Spartanburg FENCE Out doors Landrum/Tryon www.fence.org

Fo r est St . Out doors Spartanburg spatsmpo.org Glen dale Outdoor Leadership School (GOLS) Out doors Glendale www.set go ls.o rg Glendale Shoals Out doors Glendale Glenn Springs Passage of the Palmetto Trail Out doors Glenn Springs www.sct rails.n et Glen dale/P acolet Tour Out doors

154 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL Hillcrest Park Out doors Spartanburg Historic Hampton Height s Home Tour Out doors Spartanburg http://www.active-liv in g.o rg/W alk -HH-Homes.html Hollywild Zoo Tour Out doors Wellford http://www.freewheelers.info/hollywild.html Hollywood/Dupre Dr bike lane Out doors Spartanburg spatsmpo.org http://www.sctrails.net/Trails/ALLTRAILS/Hiking/Upcountry/Ho Horace Craig Trail at Croft State Natural Area Out doors Spartanburg raceCraig.html HUB CYCLE Out doors Spartanburg http://active-living.org/Hub-Cycle-2.html Inman Public Dove Field Out doors Inman www.spartanburgparks.org Lake Blalock Out doors Chesnee www.spartanburgwater.org Lake Bo we n Out doors Inman www.spartanburgwater.org Lake Cooley Out doors Wellford www.sj wd.co m Lake Craig Out doors Spartanburg www.sout hcarolinaparks.com Lake Edwin Johnson Out doors Spartanburg www.dnr.sc.gov Lake Lyman Out doors Greer www.sj wd.co m Landrum Ride Out doors L a n dr um http://www.freewheelers.info/landrum.html Lawson's Fork Creek Out doors Spartanburg www.riverfacts.com

CC Woodson Trail (Leadership Spartanburg) Out doors Spartanburg Liberty Trail Out doors Spartanburg http://www.palmettoconservation.org/maps/libertygarden.pdf Magnolia St. Out doors Spartanburg Mary Black Foundation Ra il-Trail Out doors Spartanburg http://www.active-liv in g.o rg/W alk -MBF-Trail.html Mary Wright Greenway Out doors Spartanburg McKinney Park Pat h Out doors Woodruff htt p://www.spart anburgparks.org/ Mean Green Trail-Pine Street School Out doors Spartanburg spatsmpo.org Motlow Creek Gardens Out doors http://www.sctrails.net/Trails/ALLTRAILS/Hiking/Upcountry/Cro Nat ure Trail at Croft Stat e Nat ural Area Out doors Spartanburg ftNat ure.html Neighborhood Tour Out doors Spartanburg P acolet Reservoir Out doors P acolet www.fishingworks.com Pacolet River Heritage Preserve Out doors P acolet www.scgreatout doors.com/park-pacolet.html Pacolet River/Lawson's Fork Creek Blueway Out doors P acolet http://www.riverfacts.com/rivers/12961.html http://www.sctrails.net/Trails/ALLTRAILS/Hiking/Upcountry/Pet Peter’s Creek Heritage Preserve Trail Out doors Spartanburg ersCreekHP.html http://www.sctrails.net/Trails/ALLTRAILS/Hiking/Upcountry/Riv River Birch Trail Out doors Spartanburg erBirch.html

155 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL RiverBend Out doors Inman Salvation Army Trail Out doors Spartanburg spatsmpo.org Santee Cooper Public Dove Field Out doors P acolet SC School for the Deaf and Blind’s “Braille Trail” Out doors Spartanburg http://www.palmettoconservation.org/maps/scschool.pdf SCDNR James C. Thomason Firing Range Out doors SCPRC LEAF Program Out doors www.spartanburgparks.org/leaf Soul Flow Yoga St udio Spartanburg www.soulflowyogi.com Sout h Converse Park Out doors Spartanburg South Pacolet River Reservoir Out doors Valley Falls www.fishingworks.com Sout hport Rd. (SC 295) Out doors Spartanburg Sparkle Route/ Converse Heights Ride Out doors Spartanburg Text ile Town Tour Out doors Spartanburg http://www.active-living.org/Bike-Textile-T o ur .ht m l http://www.freewheelers.info/paws/paws28.html Tour de Paws Out doors/Event s Moore http://www.freewheelers.info/paws/paws61.html

Tour de Schools Out doors Spartanburg http://www.active-living.org/Bike-School-Tour.html Town of Lyman's River Place Trail Out doors Lyman Town of P acolet Nat ure Trail Out doors P acolet Tyger River Park Out doors htt p://www.spart anburgparks.org/index.ht m Upper Chinquapin Greenway Out doors Spartanburg www.spartanburgconservation.org USC Upstate Passage of the Palmetto Trail Out doors Spartanburg Va-Du-Mar McMillan Park Out doors http://spartanburgparks.org/ Valley Falls Out doors Spartanburg Wadsworth Trail Out doors Spartanburg Walnut Grove Tour Out doors Roebuck Wellford Ride Out doors Wellford Westside History Tour Out doors Spartanburg Yogalicious Out doors Spartanburg www.y o ga-licious.com Yoga's Open Heart Out doors Spartanburg www.yogasopenheart.com Converse Height s Out doors/Historic Sp artanburg http://www.active-living.org/Converse-College--Height s.pdf Downtown Inman Heritage Pass Out doors (Fut ure P roject s) Inman Glendale Greenway Out doors (Fut ure P roject s) Glendale North Tyger River Greenway Phase I Out doors (Fut ur e P ro j e cts)

156 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL Stone Ledge Park Path Recreat ion/Outdoors Duncan http://www.shipwreckcovesc.com/ Bantam Chef Attractions Chesnee Beacon Drive-In Attract ions/Made in Spart anburg Spartanburg www.beacondriveinn.com Nu-Way Lounge Attractions/Cultural Spartanburg 101 Home Furnishings Shopping Woodruff A Boutique Shopping Spartanburg A Gift For All Seasons Shopping Inman Alan's Shopping Spartanburg Ali's Lingerie Shopping Inman Angie's Salon & Boutique Shopping Spartanburg Annabella's Boutique Shopping L a n dr um Ant iques, Vint age and New Shopping Woodruff Ant s Pant s Shopping Spartanburg Archit ect ural W arehouse Shopping L a n dr um www.architecturalwarehouse.com Ashley Furniture Homestore Shopping Spartanburg B J Music Shopping Spartanburg Baby's Heart Shopping Greer Baehr Feet Shopping Spartanburg Barnes & Noble Booksellers Shopping Spartanburg Burbank& Co Shopping Spartanburg Betty's Antiques & Collectibles Mall Shopping Chesnee Bishop Furnit ure Co. Shopping Spartanburg Bloomsbury Cott age Shopping L a n dr um Bloomsbury Cott age Ant iques & Int eriors Shopping L a n dr um Bogan's Ant ique Auct ion Shopping Spartanburg www.bogansauct ions.com Books Are Fun By Terry & Diane Shopping Inman Books Are Fun LTD Shopping Campobello Boulevard Music Shopping Spartanburg Buddy's Shop Shopping Lyman Calli Walli's A Children’s Bout ique Shopping Spartanburg Carruth Furnit ure Co Shopping L a n dr um Chapman Cult ural Cent er Shopping Spartanburg

157 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL Cheese & Wine Etc LTD Shopping Spartanburg Chelsea's Ladies Shopping Greer Children's Books Shopping Lyman Claire's Bout ique Shopping P aulin e Classy Canines Pet Salon & Boutique Shopping Spartanburg Cogdell Collectibles & Gifts Shopping L a n dr um Colors of Time Shopping L a n dr um Consignment With Class Shopping Spartanburg Count ry Peddler Shopping Campobello www.darkcornerlight.com Covington and CompanyJewelry Shopping L a n dr um Cowboy Connection Shopping Spartanburg Crescent Moon Ant iques & Gift s Shopping L a n dr um Davidson's Shopping Chesnee Divas On Main Boutique & Spa Shopping Spartanburg Don's Furniture Refinishing Shopping Greer www.donsfurnit ureclinic.com Dors' Casual Wear Shopping Greer Dover Ant iques Shopping Inman Dress Like You're Blessed Shopping Spartanburg Ebonique Hair Boutique Shopping Woodruff Fact ory Furnit ure For Kids Shopping Spartanburg Final Reduct ion Shopping Spartanburg Five Bee's Shopping Spartanburg Flying Saucers Shopping Spartanburg Foothills Amish Furniture Shopping L a n dr um Fox Hollow Ant iques Shopping L a n dr um Fran's Shopping Inman Furnit ure Dock Inc Shopping Roebuck Furnit ure Liquidators Inc Shopping Spartanburg Furnit ure Medic Shopping Moore Furniture Services Shopping Spartanburg Furnit ure Showroom Shopping Lyman Geiss & Sons Jewelers Shopping Spartanburg Gerald's Holiday Shopping Spartanburg

158 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL Gift Gram Shopping Spartanburg Green Zinnia Shopping Spartanburg Gregory's Boutique Shopping Greer Gumpy's Farm Shopping Inman Harley Davidson-Spartanburg Shopping Spartanburg Harley Jeanne S Ant iques Shopping Spartanburg Harley's Dress Shoppe Shopping Chesnee Haynsworth Restoration Shopping Spartanburg Henderson Furnit ure Shopping Spartanburg Hip Hip Hooray Shopping Spartanburg Hodge Shopping Spartanburg www.hodgecarpets.com Home & Garden Classics Shopping Sp ar tanburg www.homeandgardenclassics.com Howard's Ant iques & Collect ibles Shopping Campobello Im agin at io n St at ion Shopping Spartanburg Inman Ant ique Mall Shopping Inman www.inmanantiquemall.com J. McNeil Studios Shopping Greer Jack's Economy Shop Shopping Spartanburg Jeanne S. Harley Antiques Shopping Spartanburg Jewels Shopping Spartanburg John G. Mort on Ant iques Shopping Spartanburg Just Plain Count ry Ant iques Shopping Roebuck K & K Music Ent ert ainment Shopping Inman K T Pebbles Shopping Inman K T Pebbles II Clothing Shopping Chesnee Katherine's Heritage Shopping Chesnee Kelly & Kohen Liquidators Shopping Spartanburg Kidz Closet Shopping Spartanburg Kimbrell's Furnit ure Shopping Spartanburg Kim's Fabrics and More Shopping Greer Landrum Ant ique Mall Shopping L a n dr um www.landrumscant iques.com LA-Z-Boy Furnit ure Galleries Shopping Spartanburg Lemon Peel Shopping Spartanburg M & J's Coins and Ant iques Shopping Inman www.mjco in store.com

159 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL Maiale Ladies Boutique Shopping Greer Maple Cent er Shopping Inman Mari An i's Boutique Shopping Greer Maude's Ant iques Shopping Greer McMahan Shoes Inc Shopping Spartanburg Missy Shop Shopping Inman Music & Arts Ctr Shopping Spartanburg My Favorit e Shop Shopping L a n dr um Nan's Antiques Shopping Spartanburg New Second Image Ladies Boutique Shopping Spartanburg Oma Lyn's Shopping Cowpens OOP S Co Shopping Spartanburg Palmetto Textile Outlet Shopping Spartanburg www.palmettotextiles.com P ampooh's P Shopping Spartanburg P aperback Exchange Shopping Greer P assin g T im e Shopping Woodruff Pearson's Shopping Spartanburg Petit Armoire Shopping Spartanburg Pink Flamingo Gift Baskets Shopping Spartanburg P in k On Main Shopping Spartanburg P in k Paisley Shopping Greer Pipe Rack Shopping Spartanburg Poppy's Korner Shopping Spartanburg Prices' Store For Men Shopping Spartanburg Prime Outlets Shopping Gaffney www.primeout let s.com Primrose Galleries Inc Shopping Spartanburg Prissy's Ant ique Mall Shopping Spartanburg Purple Parlor Shopping Greer Ralph's Ant iques & Auct ions Shopping Greer www.ralphsant iquesandauct ions.com Ran Wood Specialties Shopping L a n dr um Rickinghall Antiques Shopping Spartanburg Rufus D Lewis Jeweler Inc Shopping Spartanburg Sassafras Shopping Spartanburg

160 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL Scrapbook Creat ions Shopping Spartanburg www.st orekit sbuilder.com Serendipity Shopping Inman Shirley's Shopping Greer Smith & James Shopping Greer Smithworks Fine Jewelry Shopping Spartanburg Sock Basket Shopping Spartanburg Sout h Pine Ant ique Mall Shopping Sp ar tanburg South Pine Restorations Shopping Spartanburg Sout hern Charm Shopping Inman Specialty Gifts Galore Shopping Spartanburg Stafford Jewelers Shopping Spartanburg St ewart Furnit ure Shopping Woodruff Stewart-Gwinn Furniture Co Shopping Inman Suzanne's Clot hing & Shoe Bout ique Shopping L a n dr um Talbot s Shopping Spartanburg Talloni's Shoe Salon Shopping Greer The Grapevine Market P lace Shopping Greer The P olka Dot P alm Shopping Spartanburg The Runway Shopping Spartanburg Theodore Morris Shopping Spartanburg THIS-N-THAT Shopping Spartanburg Thompson's Famous Name Brand Shopping Wellford Three Little Pigs Shopping Spartanburg Three Sisters Boutique Shopping Spartanburg Thrift Market Ant iques and Consignment s Shopping L a n dr um www.thethriftmarket.com Tick led P in k Shopping Spartanburg Time and T ime Again Shopping Inman www.inmanantiquemall.com Timeless Treasures Gift s Shopping Spartanburg Todd Belcher Ant iques Shopping Inman Trin a's Gift s Shopping Woodruff Trinit y Source Int ernat ional Shopping Spartanburg T wig's Un ique Gift s & Sweet s Shopping L a n dr um T wo Birds Shopping L a n dr um

161 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL T wo Do ors Do wn Shopping Spartanburg Unclaimed Furniture Shopping Lyman Unique Boutique Shopping Greer W at ch Works Shopping Spartanburg Welchel Furniture Inc Shopping Spartanburg Whit lock's Furnit ure Inc Shopping Spartanburg C W Trantham Restorations Shopping Spartanburg G Lockhart Ant iques Shopping Greer Limberlost Roses Shopping Campobello Voyageurs Ant iques Shopping L a n dr um William Ledyard Ant ique and Consignment Shopping Greer Spartanburg Ant ique Gallery Shopping/ Spartanburg L a n dr um Art s & Ant iques Shopping/Art Gallery L a n dr um Adidas Out let Shopping/Made in Spartanburg Spartanburg www.adidas.com Eco Mo w Lawnmo wer Shopping/Made in Spartanburg Spartanburg www.eco -mow.com/ Em ily Ray Shopping/Made in Spartanburg Spartanburg Em ily Ray Out let Shopping/Made in Spartanburg Spartanburg www.emily ray.co m Prym Supplies Shopping/Made in Spartanburg Spartanburg www.drit z.com/ Sally Foster Gift Wrap Shopping/Made in Spartanburg Sp ar tanburg www.sally fo st er.com/ Coach House Shopping/Restaurants L a n dr um www.coachhousegift s.com Carriage House Wines Shopping/Restaurants/Drinks Spartanburg www.carriagehousewines.com Foothills Art Glass Company Shopping/Arts Greer Barnyard Flea Market Shopping/Family Friendly Greer www.barnyardfleamarket s.com Sp artanburg Flea Market Shopping/Family Friendly Spartanburg Tab's Flea Market Shopping/Family Friendly Greer Grace Management Outlets Shopping/Made in Spartanburg Spartanburg Shops at Hillcrest Shopping/Restaurants//Family Friendly Spartanburg W est gat e Mall Shopping/Restaurants/Fast Food/Family Friendly Spartanburg www.west gat e-m all.co m 295 Sports Complex Recreat ion/Outdoors Spartanburg http://spartanburgparks.org/ Andrews Farm Park Recreation/Outdoors Barnet P ark Recreat ion/Outdoors Spartanburg

Carolina Riding Stable Recreat ion/Outdoors Spartanburg

162 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL Cent ury Park Recreat ion/Outdoors Greer Cherokee Springs Park Recreation/Outdoors http://spartanburgparks.org/ Cleveland P ark Recreat ion/Outdoors http://spartanburgparks.org/ Croft St at e Nat ural Area Recreat ion/Outdoors Spartanburg Duncan P ark Recreat ion/Outdoors Spartanburg Edwin M. Griffin Preserve Recreat ion/Outdoors Spartanburg Farley Avenue Park Recreat ion/Outdoors Spartanburg Glen dale Shoals Preserve Recreat ion/Outdoors Glendale Glenn Park Recreat ion/Outdoors Greer Golf and Country Club Recreat ion/Outdoors Greer Happy Hollow Park Recreat ion/Outdoors Spartanburg Hat cher's Garden and Woodland Preserve Recreat ion/Outdoors Spartanburg www.sct rails.n et Holston Creek Regional Park- Sit e Recreat ion/Outdoors Hot Spot Skate Park Recreat ion/Outdoors Spartanburg HUB-BUB Art Park Recreat ion/Outdoors Spartanburg Link s O’Tryon Recreat ion/Outdoors Campobello www.linksotryon.com Milliken Pond Recreat ion/Outdoors Spartanburg Mot low Creek Equestrian Cent er Recreat ion/Outdoors Campobello Mo unt ain View P ar Three Go lf Recreat ion/Outdoors Inman North Spartanburg Complex Recreat ion/Outdoors Boiling Springs Oak Ridge Country Club Recreat ion/Outdoors Spartanburg www.go lfo rcc.com Old Canaan Rd Sport s Complex Recreation/Outdoors Spartanburg Panthers Training Camp Recreat ion/Outdoors Spartanburg Peter's Creek Heritage Preserve Recreat ion/Outdoors Reidville Academy Park Recreat ion/Outdoors Reidville Richardson Park Recreat ion/Outdoors Spartanburg River Falls Plantation Recreat ion/Outdoors Duncan www.riverfallsgolf.com Shipwreck Cove Wat er P ark Recreat ion/Outdoors Duncan www.shipwreckcovesc.com Spartanburg County Mini Park Recreat ion/Outdoors Spartanburg Gun Club Recreat ion/Outdoors Spartanburg www.spartanburggunclub.com St one Ledge Walking Pat h Recreat ion/Outdoors Duncan spatsmpo.org Sunshine Ranch Recreat ion/Outdoors Spartanburg SUPERCROSS BMX Track (Nort h Spart anburg Recreat ion/Outdoors Boiling Springs www.supercrossbmx.bravehost.com

163 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL Sports Complex)

www.thecreekgolfclub.com The Creek Golf Club Recreat ion/Outdoors Spartanburg Tyger River Park Recreat ion/Outdoors Reidville http://spartanburgparks.org/ Upper Chinquapin Greenway Recreat ion/Outdoors Va-Du-Mar McMillan Park Recreat ion/Outdoors Boiling Springs www.p dga.co m Village Greens Recreat ion/Outdoors Inman www.v illagegreensgolfclub.com Willow Creek Golf Course Recreat ion/Outdoors Greer Woodfin Ridge Golf Club Recreat ion/Outdoors Inman Cleveland P ark Recreat ion/Outdoors Spartanburg www.spartanburgparks.org Chapman Cult ural Cent er Cultural/Heritage/History Spartanburg www.ChapmanCulturalCenter.org Spartanburg Little Theatre/ David W. Reid Theat er Cult ural Spartanburg www.spartanburglittletheatre.org Spartanburg Youth Theatre/ David W. Reid Theat er Cult ural Spartanburg www.sp ark le.net The Showroom at HUB-BUB Cult ural Spartanburg www.h ub-bub.com Tony White Theat er @ Wofford College Cult ural Spartanburg www.wofford.edu/art s/cont ent .aspx?id=20902 T wichell Auditorium @ Converse College Cult ural Spartanburg www.converse.edu/campustour/lowbandwidt h.../t wichell2.ht m Spartanburg Memorial Auditorium Cult ural Spartanburg www.crowdpleaser.com Adamiz Cab Limo & Delivery Service Transportation Alamo Rent A Car Transportation Amtrak station Transportation Spartanburg www.amtrak .com Apple Auto Rental & Sales Transportation Atchison Charter Services Transportation Spartanburg Auto Connect ion Transportation Avis Rent A Car Transportation BBB Auto Sales & Rental Transportation Budget Transportation Checker Cab Transportation Corbeil Bus Transportation Spartanburg Cross Country Trail ways Transportation Spartanburg Dollar Rent A Car Transportation Ent erprise Rent A Car Transportation

164 Table 6: SPARTANBURG COUNTY TOURIST DESTINATIONS AND VISITOR INFRASTRUCTURE Ite m Name Classifications Community We bsite URL Ford Rent al System Transportation Greenville/ Spart anburg Int ernat ional Airport ( GSP ) Transportation Greer Greyhound Transportation Spartanburg www.greyhound.com Hert z Transportation Integrity Tours & Charters Transportation Chesnee Main Street Trolley Transportation Roebuck Merry Travelers Transportation National Car Rental Transportation P AL-Rent a Bike Transportation Quality Rent A Car Transportation SP ART A Transportation Spartanburg www.spartabus.com Sp ar tanburg County T SB – Dial-A-Ride Transportation Countywide Spartanburg Downtown Airport Transportation Spartanburg Thrifty Rent A Car Transportation Vic Bailey Sales & Rental Transportation Yellow Deluxe Cab Co. Transportation "1st and only city in SC, and 1 of 70 in the ent ire country, to receive designation as a Bicycle Friendly Community." Why Visit Spart anburg "Best City to Live in SC" Why Visit Spart anburg "One of Seventeen Playful Cities in the US." Why Visit Spart anburg "One of the 100 Best Communities for Young P eople." Why Visit Spart anburg "One of the five best real estate buys in America." Why Visit Spart anburg "Public Service Award honoring Spart anburg's to increasing its appeal to young creat ive professionals." Why Visit Spart anburg "Top 10 Places to buy Real Estate-2009" Why Visit Spart anburg "Top 25 to live and go to school." Why Visit Spart anburg Table 6: Spartanburg Tourist Destinations and Visitor Infrastructure

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Map 13: Points of Interest within the City of Spartanburg. Courtesy of Spartanburg County Planning Department.

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