BBC Group Annual Report and Accounts 2019/20
BBC Group Annual Report and Accounts 2019/20
Presented to Parliament by the Secretary of State for Digital, Culture, Media and Sport by Command of Her Majesty © BBC Copyright 2020
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Prepared pursuant to the BBC Royal Charter 2016 (Article 37) Contents Contents
About the BBC Governance report Financial statements 02 Informing, educating and 70 BBC Board 159 Certificate and Report entertaining the UK in 2019/20 71 Executive Committee of the Comptroller and 04 Coronavirus: informing, 71 Next Generation Committee Auditor General educating, and entertaining in 72 Corporate Compliance Report 171 Consolidated income statement lockdown 73 Remuneration Report 171 Consolidated statement of Strategic report 81 Pay disclosures comprehensive income/(loss) 89 NAO opinion on pay 172 Consolidated balance sheet p 06 Statement from the Chairman 173 Consolidated statement of 08 Director-General’s statement disclosures 09 Delivering our strategy in 90 Nominations Committee changes in equity Report 173 Consolidated cash flow 06 2019/20 Strategic Report 16 – Audience performance and 91 Audit and Risk Committee statement Report 174 Key themes for the BBC market context Risks and opportunities 175 Notes to the accounts 18 Delivering our public purposes 95 20 – Impartial news and 103 Viability Statement Additional information information 104 Commercial Holdings 222 Equality Information Report 22 – Learning for people of all ages Board Report 260 Index 24 – Creative, quality and 105 Editorial Guidelines and 261 Copyright and photographer distinctive output Standards Committee Report credits 30 – Reflecting the UK’s diverse 107 Nations Committee Reports 262 Contact information communities 109 Fair Trading Report and feedback 40 – Reflecting the UK to the world 111 Independent Fair Trading Assurance Report 42 Finance and operations 112 Statement of Board 51 Commercial operations responsibilities 52 – BBC Studios 113 Performance against public 56 – BBC Global News commitments 57 – BBC Studioworks 136 Performance data packs 58 How we operate 157 NAO opinion on Nations’ 59 – Our people data packs 64 – Consultations 65 – Audience engagement report 66 – Environmental sustainability 67 – Charitable work 68 – Partnerships and collaboration
p69 Governance Report
Left: BBC One’s Seven Worlds, One Planet p158 Above: Ellie Bamber in BBC One’s The Trial of Christine Keeler Financial Statements
BBC Group Annual Report and Accounts 2019/20 1 Return to contents
Informing, educating and entertaining the UK in 2019/20
It has been an exceptional and unprecedented year for BBC News; record-breaking audiences have come to BBC iPlayer and BBC Sounds; and BBC Studios has had an outstanding year delivering British creativity to UK and international audiences. These pages highlight just some of the key ways the BBC delivered its mission – to inform, educate and entertain – in 2019/20.
38% year-on-year increase in average weekly viewing minutes on iPlayer. 3.6m 74% User accounts using BBC Sounds of UK adults say that the BBC is weekly at the end of 2019/20. effective at informing people in the UK (ineffective 9%).
iPlayer transformed Boosting BBC Sounds Informing audiences BBC iPlayer ended the year on a record- BBC Sounds has taken off this year, ending in complex times breaking high, with 4.8 billion requests significantly ahead of our all-audience It has been an exceptional and to stream programmes in 2019/20. targets for users. Users have taken unprecedented year for BBC News, covering Programmes are now available for at least advantage of live stations, music mixes the last months of Theresa May’s period in 12 months (see pages 11-12 and 25 for more and a surge in listening to top-quality BBC office, the election of Boris Johnson, a UK on how iPlayer has transformed this year). podcasts, including hits such as The Missing General Election, the Brexit debate and our Cryptoqueen, That Peter Crouch Podcast and departure from the EU. We ended the year Tunnel 29 (see pages 13 and 25 for more on reporting on the flooding in February and our distinctive programming this year). then the global outbreak of coronavirus. The BBC is named most often by far when news consumers cite the source they are most likely to turn to for impartial news coverage (see pages 13 and 20 for more on what audiences think of our news coverage).
2 BBC Group Annual Report and Accounts 2019/20 Return to contents About the BBC 55:45 ratio of men to women reported in our pay disclosures on page 81, from 76:24 in 2016/17. A diverse and inclusive BBC This year, our pioneering 50:50 project to ensure equal representation of men and women on screen has been adopted by more than 60 organisations in 20 countries. We appointed June Sarpong as our first ever Director of Creative Diversity and we committed to the biggest financial investment to on-air inclusion in the industry – prioritising £100 million of our existing commissioning budget for new content over three years (from 2021/22-2023/24) towards diverse and inclusive programming (see pages 30-39 and from page 59 for more on what we have been doing to make our workplaces as diverse and inclusive as they can be). 18.5m Gavin & Stacey The audience for the Gavin & Stacey 2019 m Christmas special across all screens. It was the biggest scripted show of the decade. 468 Global weekly reach No. including BBC News and BBC Studios. 1 BBC Two’s Travelling Blind for impartial news coverage Source: BBC Global Audience Measure. 51% of news consumers name the BBC as the source they are most likely to turn to for impartial news coverage – up from 44% in 2018/19 and far ahead of the next h:m nearest provider (Sky News, 7%). 07:30 Source: Ipsos MORI UK 16-34s spent more media time with A global BBC the BBC’s services on average per week in 2019/20 than any other brand. % This year, our total global audience grew 9 by 11% to reach 468 million across our year-on-year growth in EBITDA news, English language, foreign language for BBC Commercial Holdings. and commercial services. And our brand continues to grow internationally, BBC Studios – seen in the success of BritBox in North in the best of British America and the performance of hit 1 6 shows like Seven Worlds, One Planet proportion of the Scottish population BBC Studios had its highest-ever level of across the globe (see pages 34 and 40 tuning in per week on average to the content investment and its best year for for more on our global operations). BBC Scotland channel. content sales. Along with the acquisition of UKTV, this meant that Studios delivered Growing the BBC record sales and profit. In its second year Scotland channel as a merged business, delivering the very best of British creativity to audiences In its first full year of operation, the new in the UK and around the world, these % BBC Scotland channel has been a real results show success in transforming BBC 91 success. It reached more viewers in Scotland Studios’ culture and operations, achieving UK adult reach than any channel outside BBC One, BBC a strong position alongside other global Percentage of UK adults who use BBC Two, ITV, Channel 4 and Channel 5 per television, radio or online per week on week on average (see pages 33 and 144 for players. And following its success in North average. 2018/19: 91%. America, we launched BritBox with ITV more on our performance across the UK). in the UK in November – a new streaming service, home to the largest collection of British boxsets (see pages 51-57 for more on our commercial operations).
BBC Group Annual Report and Accounts 2019/20 3 Return to contents
Coronavirus: informing, educating and entertaining in lockdown
As the national broadcaster, we have played a crucial role during the coronavirus crisis. This special report demonstrates how at a time of national need, we refocused all of our resources – channels, stations and output – around the most pressing needs of our audiences. From trusted news and information to educational support, from arts and culture to distraction and escapism, the public came to us in huge numbers in response.
Global initiative to combat % disinformation during the crisis An industry collaboration of major news 94 and tech organisations worked together to put in place a shared alert system to m UK adults’ pan-BBC reach in the rapidly identify and stop the spread of week social distancing began harmful coronavirus disinformation. 81 The public’s response to the BBC in Record breaking UK browsers to this period has been extraordinary. BBC News Online As social distancing began in the UK A record-breaking 81 million UK Keeping audiences informed browsers came to BBC News in the third week of March, pan-BBC BBC News played a key role in providing Online in the week of 16 March. reach amongst UK adults peaked at audiences with trusted and accurate 94% – and 86% of those aged 16-34. information, refocusing its output to provide a continuous news service on television, radio and online. In the first No. week of social distancing, nine in ten UK adults consumed BBC News across all % 1 platforms. The same was true for eight in 84 news source for trustworthy ten young adults (16-34 year olds). of UK adults came to the BBC the coronavirus information day the lockdown was announced by the Prime Minister, that’s close 48% of news consumers name to 45 million people the BBC as the most trustworthy The Queen broadcasts to the nation During lockdown across April- news source of information about The Queen’s televised address to the June, the BBC has seen around 24% the pandemic, well ahead of the nation, on 5 April, was watched on the day of all UK video, audio and online next nearest (Sky News on 8%). time spent by the average adult in a by 14.1 million on BBC One and a further week. By contrast, Netflix is around Source: Ipsos MORI 756,000 on the BBC News Channel. 4% of that time.
For more information on how we managed risks associated with coronavirus please see page 95
4 BBC Group Annual Report and Accounts 2019/20 Return to contents About the BBC
1.1m contacts to BBC local radio’s coronavirus helpline by the end of June 2020.
Sir Lenny Henry presenting The Big Night In on BBC One
Children in Need Bringing arts and Keeping communities connected and Comic Relief culture into homes The Make a Difference campaign was launched to link up those in need of come together for with Culture in help with those who could provide it. The Big Night In Quarantine It is the biggest response the BBC has ever had to a local radio campaign. The Big Night In on BBC One (and The BBC Arts’ Culture in Quarantine was Big Day In across BBC network radio created in record time with the support Meanwhile, the 18:30 local evening stations and local radio) raised over £70 of Arts Council England and numerous news programmes regularly topped the million at the end of April, including other funding and producing bodies ratings during the lockdown period on the Government contribution to match to create a vibrant showcase for arts any given weekday. funding, which is being split between during the crisis. At a time when British BBC Children in Need, Comic Relief and culture had to close its doors, Culture in the newly formed National Emergencies Quarantine helped keep the arts alive in Helping people feel connected and positive Trust. A special charity single, Times Like people’s homes and gave British culture an From the end of March to the middle of These, featuring new music talent, was audience that couldn’t be there in person. May, BBC One’s daytime programme released on the day, reaching No.1 in the HealthCheck UK Live provided information UK Singles Chart in April, with all UK net and company, to keep viewers upbeat profits going toThe Big Night In appeal. whilst in isolation. Over a million people tuned in every day, on average. 55m BBC iPlayer requests for Normal People from the end of April to early July There were 16.2 million requests in the first eight days alone, making it the biggest drama launch on BBC iPlayer ever. Culture in Quarantine’s The Swan 2bn 37.7 m Record breaking figures Record number of weekly iPlayer for iPlayer requests for CBeebies and CBBC BBC iPlayer had almost two billion Over the course of the first week of requests during lockdown from late school closures (23-29 March), March to early July and has broken CBBC programming was requested Educating the nation’s records for best-ever days in quick a record 10.6 million times and succession. The service has played CBeebies a staggering 27.1 million. young people a vital role in these unprecedented That’s 93% more requests than times, not only allowing people to CBBC has seen in an average week The biggest push on education catch up on the latest news but also in the last 12 months, and 49% in our history brought 14 weeks giving them a place to escape into a more for CBeebies. of educational programmes and series of their choice. lessons to every household in the country – whatever the child’s age.
BBC Group Annual Report and Accounts 2019/20 5 Return to contents
Statement from the Chairman
Meanwhile, BBC Sounds is now firmly established as the home of all BBC radio and audio, exceeding all targets in its first full year – including those for younger audiences. Statement from And at the end of 2019, the Board approved bold plans for BBC News to modernise our news services in order to serve audiences better. Events during the year – from the UK General Election, to the February floods, the Chairman to the onset of the coronavirus crisis – all underlined the vital importance of trusted, impartial news and information, but they also showed just how quickly audiences are making the shift to digital behaviours. The next few years will define the long-term These have been testing well placed for success in the digital future of the BBC. In part, this is because times, but this report once age. His achievements serve as another of the continued growth of well-funded reminder that the task of leading the competitors in the global marketplace. again highlights the central BBC requires a breadth of skills and In part, it is because there are important role of the BBC in British attributes that few possess, as well as deep milestones ahead: Ofcom’s review of Public commitment to public service principles. Service Broadcasting; the setting of the national life. That is why the Board is delighted to licence fee for the second half of the Charter, have been able to appoint a successor, in effective from April 2022; the mid-term Tim Davie, who as CEO of BBC Studios review of governance and regulation; and, has demonstrated that he is more than the Charter itself coming to an end in 2027. capable of taking up the baton. There are also immediate issues to address, The new Director-General inherits a BBC particularly in respect of the licence fee. whose priority remains serving the day- In 2015 the Government made clear they to-day needs of all audiences. What we intended to stop funding the TV licence have achieved over the last six months concession for over-75s. Responsibility must continue; from providing essential, for determining the policy, and then trusted news and information, to helping paying for it, was passed to the BBC. At This Annual Report and Accounts covers a educate our nations’ children, to offering the time this arrangement was agreed year which came to a close just as the audiences much-needed escapism. between Government Ministers and the coronavirus health emergency took hold. Our education mission, in particular, has BBC, there was public recognition by On behalf of the whole BBC Board, I want both parties that reform was likely. to thank all of our staff for the come to the forefront. In just a few short extraordinary flexibility, dedication, and weeks, the BBC delivered the biggest Following a wide public consultation in resilience they have shown throughout educational offering in our history: aBitesize which the majority of respondents favoured this period. They have overcome major Daily package of lessons and original reform, we announced our proposed policy editorial and operational challenges to programmes to ensure that every household, in June 2019. The policy, introduced last keep BBC services up and running. They whatever their child’s age, had access to month, requires households to pay; but have ensured that we continued to deliver curriculum-supported learning. The number provides a concession to those over 75 who all aspects of our mission and to play an of browsers coming to BBC Bitesize online are on pension credit. We believe this policy essential role for audiences during a time was over five million in the first week of is fair: it helps those over 75 who are the of great national need. The contribution the summer term alone, three times the poorest in our community, and for whom made by the BBC during the coronavirus equivalent figure from the previous year. social isolation is often a problem, whilst crisis is summarised on pages 4-5. But as well as boosting audiences for avoiding the significant cuts to BBC services BBC services, the crisis has accelerated which would have been necessary had we This Annual Report also covers a period extended the concession to all, whether they for the entirety of which Tony Hall was the many of the global market trends and technological challenges we are facing. could afford to pay or not. We will, of course, Director-General. I would like to express implement this policy with the utmost care. the Board’s great thanks to Tony for his Our response must accelerate in turn. outstanding leadership throughout his This report demonstrates the considerable A second licence fee issue relates seven years at the helm, and at no time more progress we have made in reinventing the to the Government consultation on than during the last few months of national BBC and advancing our digital strategy. decriminalisation for non-payment. We crisis. He arrived to an organisation in great Pages 9-15 show how we have continued have drawn the Government’s attention need of stability and reform, and he leaves to improve our services for audiences. We to the independent report commissioned with the BBC having demonstrated the have, for example, transformed iPlayer, by Ministers in the run-up to the 2017 essential role it can play at the heart of our with changes approved by the Board this Charter, written by David Perry QC, in national life. Tony personifies the integrity, year meaning that programmes are now which he looked at a full range of options decency and creativity that makes the available for at least 12 months. The result and ultimately found the current system BBC special and he will be much missed. has been a record-breaking year, with more to be the fairest and most effective, people than ever signed in and a total of 4.8 and so recommended that it should be During his tenure, Tony has overseen maintained. Perry also calculated that the a reinvention of the BBC that leaves it billion requests to stream programmes.
6 BBC Group Annual Report and Accounts 2019/20 Return to contents Strategic Report
The BBC must always remain open to a debate on its future, but it must be part of a proper conversation with audiences.
cost of decriminalisation to the BBC was to play. This year it had its highest level of with audiences, including young people, likely to be at least £200 million a year. content investment and its best year for who come to us for everything from content sales. Along with the acquisition of information, to education, to entertainment. The BBC must always remain open to a UKTV, this meant that Studios delivered debate on its future, but it must be part Abroad, meanwhile, our audience has record sales and profit. Meanwhile, the of a proper conversation with audiences. grown to a record 468 million people launch, with ITV, of a new subscription Any debate must start by asking what outside the UK every week. The reach of streaming service – BritBox – was another kind of BBC our audiences want, and then the BBC World Service is up 11% on 2019, landmark moment for the BBC. ask how best to deliver and fund it. and overall our international news services Another major priority in the months ahead rank amongst the very first for trust and All this takes place against the backdrop will be to support the creative industries’ reliability. It’s a reminder that the BBC is of major financial pressures on the BBC. recovery across the UK following a period without question one of Britain’s strongest Going into the coronavirus crisis, the of unprecedented disruption and challenge. and best-known brands, synonymous BBC already had 31% less to spend on The BBC has always been the cornerstone of with quality and accuracy worldwide. UK public services than if the licence fee Britain’s creative strength – the lead investor had risen with inflation since 2010. This Annual Report tells the story of a in, and platform for, British voices and talent BBC that faces considerable challenges Now the severe impact of the coronavirus across the UK. We acted quickly to support but remains of huge value for the crisis on our commercial operations, along the sector with an extensive package UK, at home and abroad, and well with the delayed introduction of our new of measures during lockdown. We will placed to succeed in the future. over-75s’ scheme and hit to our licence fee continue to do our utmost to help maintain income, has led to a substantial shortfall. It the health and viability of our world- means we have had to set a new, additional, leading producers in all parts of the UK. savings target for the current year of £125 These have been testing times, but this million, with more to come next year. That report once again highlights the central role is on top of the challenge of reaching the of the BBC in British national life. We remain significant savings we had long factored the most-used UK media organisation, into our financial plans for 2020/21, in a reaching over 90% of adults and over tougher than ever market environment. 80% of children in the UK on average per In this context, the question of how the BBC week. We remain by far the most trusted can maximise its commercial revenues source of news and information. Our becomes even more pressing. BBC Studios response to the coronavirus crisis has Sir David Clementi will have an increasingly important role strengthened still further our relationship Chairman 2 September 2020
BBC Group Annual Report and Accounts 2019/20 7 Return to contents
Director-General’s Statement
Director- General’s Statement
I am delighted to be taking up dedication, flexibility and resourcefulness of the country it serves and well-placed in reshaping them around the most for success in the digital age as a result. the role of Director-General of urgent requirements of our audiences. The next few years will be crucial to the BBC. It’s a great honour to Looking ahead, it is clear that the BBC will determining the future of the BBC. There be leading an organisation need to focus even more sharply on how to are many challenges ahead, and the market which commands such continue to serve all audiences in this fast- around us grows ever tougher, but I have moving world. This report demonstrates great confidence in our success. Trusted, admiration and respect all how much great work has been done, but it impartial news and information have never around the world, and plays also highlights that we will need to keep up been more needed. Great British content the momentum of reform. In an increasingly that supports and reflects every part of the such a central role in British tough financial environment, we know UK has never been more valued. The ability culture and democracy. we need to set ourselves the objective of to carry Britain’s voice and influence to the being as efficient an organisation as we world has never been more highly prized. can be. This work has already started I am convinced that the BBC can do even and it will mean some tough decisions more for the UK at home and abroad in the to come. But I am very confident we will years ahead. deliver, not least because of the amazing The past few months have served as a teams of people that work here and the powerful reminder of just how much world-leading quality of the work they do. the BBC matters to all of us, and our I want to pay tribute to what our outgoing families. The programmes and services Director-General, Tony Hall, has achieved we provide for audiences have never been over the past seven years. He has led the more relevant, important or necessary. organisation through an ambitious period I am proud of how quickly and effectively of reinvention, inside and out. The following the BBC rallied around the needs of pages set out some of the most significant the nation when the coronavirus crisis achievements, along with detail on our Tim Davie CBE struck. Our teams not only kept services performance in the final year of Tony’s Director-General up and running at a uniquely testing leadership. As the report demonstrates, 2 September 2020 time, they also showed remarkable today’s BBC is fitter, more representative
8 BBC Group Annual Report and Accounts 2019/20 Return to contents Strategic Report Delivering our strategy in 2019/20
This has been a year when the BBC has demonstrated its unique value as the world’s foremost public service broadcaster. Through a year of political change, rapid shifts in markets and technologies, and then the all-encompassing global crisis of the coronavirus pandemic, the BBC’s mission to inform, educate and entertain all audiences has proved enduringly vital. It shows how, across 2019, the BBC was the most-used UK media brand; used by 41 Last year, we set out our four core priorities million people in the UK on average per day. in our Annual Plan for 2019/20. We said we We reach the most people: 91% of UK adults would continue to put brilliant creativity on average per week, and 81% of children. at the heart of the BBC, delivering the We are consumed for the most media great programmes and services that time, including among young audiences: audiences love. We said we would focus well over 17 hours on average a week for on growing BBC iPlayer and BBC Sounds adults, and over seven hours a week for as audience behaviours and expectations young adults in 2019/20. We continue evolve. We said we would keep focusing to be the most trusted source of news. on providing trusted, impartial news at a critical time for the UK and the world. Back in 2013, we set the challenge of And we said we would keep working hard doubling the BBC’s global audience to BBC correspondent to modernise our organisation and make reach 500 million people by our centenary m Emma Simpson the BBC the very best place to work. in 2022. Today we reach a record 468 conducting a million people outside the UK every week, 41 distanced The following pages set out more detail meaning that we are more than on track Across 2019, the BBC interview on how we have delivered successfully to achieve that goal. We now have plans was the most-used UK on these goals during the course of in place, which depend on funding from media organisation: used the year, and responded nimbly and the Government, to redouble our ambition effectively as the world around us has by 41 million people in and to carry the UK’s voice, values and changed in extraordinary ways. the UK per day on cultural influence to a global audience of average. one billion people by the end of the decade.
BBC Group Annual Report and Accounts 2019/20 9 Return to contents
Delivering our strategy in 2019/20
In 2017, we mobilised the whole of the BBC In May, we published our Annual Plan Our live channels are one of our greatest behind a clear strategic goal: to reinvent which laid out our plans for the months advantages. In a global video-on-demand public service broadcasting for a new and years ahead. It builds on what we (VOD) landscape, they are what set the BBC generation. It is thanks to this work that have achieved over the past year by apart, the envy of the streaming world. today we have secured a strong position identifying four major strategic priorities, They reach tens of millions every week, in the online world. BBC Online reaches designed to create a BBC that is fit for the and are critical to our success. Through almost 29 million UK adults a week on future. These pages discuss each of those our channels, we have the ability to talk to average. BBC iPlayer is the second biggest priorities in turn, whilst more detail on people live and in the moment with content TV-on-demand service in the UK, with our ongoing plans to make the BBC the that feels utterly relevant to them. They are viewing up 38% year-on-year in 2019/20 best place to work can be found in the our best marketing showcase for iPlayer. and up further again since lockdown. Our People section on pages 59-63. The coronavirus crisis has highlighted BBC News Online was used by 15 million again the value of both broadcast and adults per week on average and at the 1. The power of the portfolio online. Usage of TV news and online height of lockdown by 22 million weekly. One of the unique strengths of the BBC is news were both up sharply, with overall As the reporting year drew to a close, the our ability to bring together the worlds of TV viewing and iPlayer usage up also. coronavirus health emergency struck. live and on-demand, broadcast and internet- The country was plunged into one of delivered, across video, audio and text. its biggest crises since World War II. This report underlines how brilliantly The role of the BBC is never clearer than broadcast and online work together. On at times of national crisis. We provide television, for instance, our channels and the public – in great numbers, locally, iPlayer are inextricably linked. We are not nationally and internationally – with commissioning for one slot, one channel, trusted, impartial news and information one night, but for a far larger ecosystem, they can rely on. We help bring the country where programmes will be seen in a together, to share, to understand and number of ways and in a number of places. to commemorate. We examine the big decisions taken by those with responsibility over our lives, explaining the choices and making sense of the challenges. We connect people who are isolated, bringing companionship and a link to the world. As the crisis hit, we did everything in our power to reconfigure BBC services around the national need. Audiences came to us in their millions as a result – on screen, on air and online. However, whilst the importance of the BBC’s public service mission could hardly have been clearer, the longer-term trends of global and technology-led disruption have not let up. In reality, the crisis looks set to accelerate them. We must ensure that our strategy to respond will accelerate in turn.
BBC One’s Line of Duty
10 BBC Group Annual Report and Accounts 2019/20 Return to contents Strategic Report
Looking forward, the first of our strategic to view BBC Scotland-commissioned priorities is to make the whole of our and co-commissioned content have portfolio work even harder as one BBC. more than doubled since launch. That means drawing on every part of the Our commitment to risk-taking and BBC to encourage audiences to use us originality on BBC Three has also been more often and for longer, and help make rewarded again this year. Viewers flocked us a valued daily habit for everyone. to RuPaul’s Drag Race on iPlayer, with 15 Over the next two years we have set the million requests for the series, almost m ambition of doing even more to bring our two-thirds from 16-34s. Meanwhile This overall portfolio to life and communicate Country was requested over 52 million 13.2 its value. We will continue to drive sign-in times overall by the end of March, Series five ofLine of Duty towards 100% across BBC Online. Sign-in putting it on a par with the Emmy and was unmissable, is a key enabler of the BBC portfolio, giving Golden Globe winning Fleabag as one appointment-to-view us the data we need to make our online of BBC Three’s biggest comedies. television, with an products feel like they are part of a single, iPlayer itself was one of the BBC’s top consistent and personalised whole. We will audience of 13.2 million priorities this year, right at the heart also take a big step forward on making the for the first episode. of our strategy. We have been working BBC more personal and more engaging. hard to transform it into a primary video This means improved recommendations destination service. For many, especially across our online products that surface younger viewers, it is now becoming the new programmes and stories, based not main place that they view BBC programmes. just on activity on one app but on multiple apps. We will continue to improve the For the first time, the growth of iPlayer promotion of BBC content and services has almost made up for the falls in linear across platforms to make linear and TV viewing for audiences overall. It on-demand products work together. was a record-breaking year, with more people than ever signed-in – signed-in 2. Viewing accounts in 2019/20 were up 42% on In television, this has been another year 2018/19 – and a total of 4.8 billion requests of outstanding creative success for the for our programmes across 2018/19. BBC. It has once again seen us deliver There are now 36% more hours available for our viewers what we have always to view. Both the marketing of iPlayer done best: world-class, distinctive and curation within it have taken a step content that takes risks, supports home- forward. This year we also launched a new grown talent, and can bring the whole iPlayer experience for children so families country together and get it talking. and children can easily discover a wide This year our adaptation of Philip Pullman’s range of entertaining and educational His Dark Materials became the biggest programmes. The impact of these changes launch for a new series of any genre in 2019. has been to widen iPlayer’s reach and, It gained an average audience of 11.4 million in a challenging market, to increase across all screens. The Gavin & Stacey significantly the viewing that it generates. Christmas Special in 2019 was watched by The impact of the coronavirus crisis has an astonishing average audience of 18.5 turbo-charged this trend. During lockdown, million. It was the biggest BBC programme BBC iPlayer had nearly two billion requests outside sporting and national events since – 60% higher than the same period last year. current measurement began in 2010. During that period iPlayer broke records for Series five ofLine of Duty was also best-ever days in quick succession. The day unmissable, appointment-to-view television, the Prime Minister announced lockdown with an average audience of 13.2 million was the first time iPlayer had seen over for the first episode across all screens. 20 million programmes requested in a Seven Worlds, One Planet, presented by day. This record was then swiftly beaten Sir David Attenborough, had an average on 13 April – the return of Killing Eve and audience of 9 million tuning in per episode the conclusion of The Nest – with 22.1 across all screens. It was the BBC’s most million programme requests, and then watched factual programme of 2019. again on 28 April – 23.2 million – aided A key priority for this year was our new by the release of Normal People, showing the demand for world-class drama as well BBC Scotland channel. In its first full as news. And this was broken again by year of operation, it has continued to be 10 May – 24.1 million – the day of the Prime a real success. It reached more viewers Minister’s second statement to the nation. in Scotland than any channel outside BBC One, BBC Two, ITV, Channel 4 and Channel 5, with one in six of the population tuning in each week. iPlayer requests
BBC Group Annual Report and Accounts 2019/20 11 Return to contents
Delivering our strategy in 2019/20
The importance of the BBC’s ‘entertain’ mission during lockdown was also very m much in evidence across our TV channels as the public sought out laughter, escapism, 3.6 and shared experiences. In the first week BBC Sounds accounts of lockdown, viewing of BBC TV was up active weekly at the end of almost 50% on the year, with particularly its first full year. sharp rises for children and young adults. Looking ahead, the priority will be to pull all possible levers to improve and grow iPlayer, including content availability and exclusivity, product developments, marketing and distribution. That will mean more programmes available for longer, more developed personalisation and curation to make it even easier for each person to discover what’s relevant to them, and a continually evolving user experience. We will release more of our series as boxsets in one go to let audiences decide how they want to watch. A crucial part of implementing this strategy has been putting in place arrangements with all our rights-holders, the final element being the new deal between the BBC and PACT, the trade organisation which represents the independent production supply sector in the UK. These arrangements mean that the BBC can transform what it shows on BBC iPlayer. There will be an automatic 12-month BBC iPlayer window on all content the BBC commissions, and a framework for how programmes can be made available beyond 12 months. bn The past year has also seen us make huge 4.8 improvements to the live experience in It was a record-breaking iPlayer, reinventing our coverage of major year for BBC iPlayer with a events such as Glastonbury and Wimbledon Award-winning drama Killing Eve total of 4.8 billion requests by offering audiences a choice of multiple for our programmes. live streams. This will take another leap forward over the next two years as we offer even more personalised live coverage of these events and more, including the Euros, the Tokyo Olympic Games, the Six Nations, the FA Cup, and new cricket competition The Hundred – as and when they happen. The quality and breadth of our output was Radio 1 offered new and emerging talent recognised at this year’s Audio and Radio a once-in-a-lifetime opportunity to take 3. Listening Industry Awards, where the BBC won 17 over the airwaves during the festive out of 23 awards. Radio 2 was named best period, with 35 up-and-coming presenters This year the BBC has once again brought an national station whilst BBC Radio Hereford selected from over 1,100 entries. incredible range of world-class speech and & Worcester won best local station following The BBC’s role in audio is the same as it music programming to all our audiences. its remarkable coverage of February’s has always been: to showcase the best floods. There were also awards for Emma In 2019, audiences could experience UK talent, bringing world-class news and Barnett on 5 live, Dotty and MistaJam on Glastonbury like never before, with BBC storytelling to the UK and the world; to 1Xtra and Greg James on Radio 1, whilst Radio Glastonbury on BBC Sounds and live create opportunities for new British artists; Radio 3’s This Classical Life – launched broadcasts across Radio 1, 1Xtra, Radio and to help fans discover new music and in April and presented by former BBC 2, 6 Music and 5 live. They could discover build relationships with those artists. Young Musician finalist, Jess Gillam – was the works that redefined classical and named Best Specialist Music Show. orchestral music when Ten Pieces returned Today, BBC Sounds is right at the heart of our audio offer. Our goal at the start with a ‘Trailblazers’ theme. And they could Our commitment to fostering new of the year was to firmly establish explore the BBC’s Year of Beliefs across talent continued, whether through BBC Sounds as the best place to listen to all all our output, shining a light on faith, Introducing, New Generation Artists or BBC audio – music, podcasts, and radio. belief and values in modern society. New Generation Thinkers. Meanwhile, We wanted to add new content, further
12 BBC Group Annual Report and Accounts 2019/20 Return to contents Strategic Report
improve the user experience, and grow available, and providing a strong UK route even better. Despite declines, linear reach and time spent with the service. to market that can showcase British talent. radio still has significant reach amongst young audiences and will remain a vital Now available across mobile, web, smart Second, we plan to make BBC Sounds a way to reach them for years to come. speaker and smart TV, BBC Sounds ended place that loves music and helps listeners its first full year with a record 3.6 million love music. We will do this in the way we We will continue to evolve our portfolio, accounts active weekly, significantly always have done: curated by music lovers reflecting changing habits around music ahead of our all-audience targets whilst and focused on artists – an experience discovery and ensuring we have the right also meeting those for younger audiences. that listeners tell us is distinct from, offers to serve audiences more equally. In this time we successfully managed and will complement, the all-catalogue We will take the lessons from BBC online the migration from iPlayer Radio, with offers of music streaming services. content popular with young audiences, Sounds now attracting significantly and how we have operated through the This content will include themed more users than our previous service. crisis, working even more closely as a compilations which will allow audiences portfolio to deliver the best value for Crucial to this has been how the BBC has to find the very best curated BBC content audiences, and protecting the high-quality come of age over the past year as a world- in topics such as artist, event or mood, and distinctive output that millions love. beating podcast commissioner, with hits like and enhanced music mixes with a focus Tunnel 29, That Peter Crouch Podcast, You’re on British and emerging talent. Now more 4. News – UK, global Dead to Me and The Missing Cryptoqueen. than ever, audiences are discovering the News and the World Service have also quality and breadth of music the BBC can and local delivered successes like 13 Minutes to the offer through an on-demand platform, The BBC is the UK’s number one news Moon and the ever-evolving Brexitcast, and building on this is essential to service. We provide an unrivalled level of Newscast, and The Coronavirus Newscast. delivering our role in audio for the future. local, regional, national and international As the coronavirus struck, Sounds saw Third, we want Sounds to have the news and current affairs. Last year we a surge in live listening, with users then best radio listening experience online. promised to respond to the changing needs going on to discover its world-class on- We will put radio and, in particular, of the public in difficult, uncertain times demand speech and evolving music mix live radio at the heart of BBC Sounds, by standing up for trust and accuracy in offer. Increasingly, however, we know live amplifying live moments by promoting news, re-committing to our core value listening is just one element of a suite of them from the front page and supporting of impartiality, and doing even more to listening options audiences expect to have them with on-demand content. make sure all different views and voices available. The way audiences, especially are heard in the national debate. As well as making BBC Sounds ready young audiences, listen to speech and for the future, we need to ensure our music is changing. The rise of music radio portfolio can serve all audiences streaming, of podcasts, and the explosion of radio stations on DAB and online means BBC Sounds’ Brexitcast there is more choice than ever before. As listeners learn new habits and develop new behaviours and expectations, the BBC needs to be at the forefront of these changes to keep delivering value for all audiences. To compete in a global tech-dominated marketplace, BBC Sounds must find a distinct space in the lives of our listeners. We believe it can do that by combining the best on-demand audio content with world-class live listening. Our plan is to evolve the user experience in Sounds to make it easier to use and more personally relevant to each user, innovate around new listening formats within Sounds, develop new exciting content, and also incorporate discovery of the best third-party content. We believe there is a huge opportunity to set Sounds apart and make it outstanding. First, through a feast of on-demand speech, attractive to both regular podcast listeners and also the majority of UK listeners who have never listened, or do not regularly listen, to podcasts. The BBC is not the only producer of great podcast material. We have announced that we will open up Sounds to be a home for the highest quality non- BBC podcasts, helping audiences familiar with podcasting and those new to it to discover the best and most relevant content
BBC Group Annual Report and Accounts 2019/20 13 Return to contents
Delivering our strategy in 2019/20
Today, the BBC remains by far the most As a result, viewing figures for TV news hit journalism to travel further and reach more trusted news source in the UK (see pages their highest levels since 2003. Our 18:30 people, more regularly, in more ways. We 20-21). When asked to pick the one source regional news programme was often the also know we need to modernise our local audiences are most likely to turn to for most watched programme on television and regional services by making digital a impartial, trusted and accurate news in on any given weekday. In the first week central part of everything we do. That’s general, the BBC is more than 40 percentage of social distancing in March, nine in ten why we’re taking forward the lessons of points ahead of anyone else. The fact adults consumed BBC News across all the Covid crisis to make what we offer that 87% of UK adults overall and 83% platforms. The same was true for eight in audiences in England more agile and more of young adults came to BBC News for ten young adults. A record-breaking 81 in touch with communities while also coverage of the results of the UK General million UK browsers came to BBC News ensuring we’re as efficient as we can be. Election in December 2019 showed Online in the week of 16 March, up 58% When it comes to the BBC’s global news once again that we are the place people on the previous record in the week of the services, this year has demonstrated come to at the moments that matter. UK General Election in December 2019. that our value to democracy and liberty Our aim with the UK General Election The crisis could not have demonstrated any around the world is higher than ever. coverage was simple: to be on the side of more clearly the immense public appetite News provision has become a key the audience. That meant making sure for the values of trusted, impartial, accurate weapon in the battle for global influence. they had everything they needed to news. But it also highlighted the extent to The well-funded, state-backed actors make up their own minds. It’s why we which news audiences rely increasingly of Russia and China increasingly see put Reality Check right at the heart of on online services. Reflecting this shift, news as an extension of state influence our coverage, helping audiences sort fact we have set out our plans to move to a and a tool for democratic disruption. from half-truth and disinformation. ‘story-led’ approach in news – putting the In this context, the BBC World Service is audience at the heart of decisions on what We shone a spotlight on our political valued across the globe as a beacon for stories we cover and how we cover them. We leaders like never before, with a range independent, trusted news. Its contribution will select stories not according to what is of great debates and a compelling series required for a specific programme, channel of interviews. We did more to serve or platform, but instead with the needs of audiences whether via Newsbeat or Newsreader George Alagiah all our audiences and platforms in mind. Newsnight, Electioncast or BBC Breakfast, the News at Ten or Instagram. We got Our traditional and biggest audiences’ closer to audiences than ever, crossing all brands are vital parts of this revolution, four nations with programmes from BBC but we know we need to discover new Breakfast and 5 live to News At Ten and ways of storytelling across our digital bringing the specific insights of our regional platforms to connect with all audiences reporters into our UK-wide programmes. that use BBC content. We want our best Throughout the year our news teams demonstrated the same commitment to audiences – from Newsnight’s special interview with Prince Andrew to Panorama’s undercover investigation into hospital abuse to Crossing Divides (see pages 20-21). And when the coronavirus crisis struck we reorganised all our output around the need for essential news, information and analysis at a critical time. As well as keeping our core services running, we launched specific programming to help audiences understand the issues, including coronavirus specials in peak time on BBC One, and Your Questions Answered on the News Channel. We made advice guides, in-depth features, and explainers available on BBC News Online. 468m The BBC now reaches 468 million people outside the UK every week, up 11% from last year.
14 BBC Group Annual Report and Accounts 2019/20 Return to contents Strategic Report
Election 2019 coverage
to enhancing Britain’s reputation and influence abroad was recognised by the Government three years ago when it decided to make its largest-ever increase in World Service investment. Thanks to that investment of £86 million a year, we recently completed the World Service’s biggest expansion since the Second World War and now operate in 42 languages. % The result is that the BBC now reaches 468 million people outside the UK every week, our Local Democracy Reporting Service. 87 up 11% from last year. We know that people Here we invest up to £8 million a year of UK adults overall and all around the world turn to the BBC for in a pioneering partnership with 120 83% of young adults local news publishers, funding 150 local news they can trust, and the BBC’s strength came to BBC News for in the world is one of the UK’s strengths reporters across the UK. The journalism from this initiative is now published coverage of the results of in the world. We believe there is now an the UK General Election. opportunity for the BBC to build on this in over 5,000 places every week. strength by doubling its audience reach and deepening its impact, and to carry *** the UK’s voice, values and influence to a Nearly 100 years after the BBC was founded, global community of one billion by 2030. its mission to inform, educate and entertain all audiences remains as timelessly relevant At a local level, we provide a strong voice and valuable as it was in the 1920s. What it for towns, cities and areas that have does cannot be substituted for programmes suffered a decline in media and journalistic and services that are behind paywalls coverage in recent years. We helped to and subscriptions that depend on where bind communities together, particularly people live and their ability to pay. At a in times of emergency and stress, for moment of national crisis, the BBC has instance during the floods in early responded quickly and with agility, both 2020. More than 1.1 million people had to meet rapid changes in audience needs, contacted BBC local radio’s coronavirus and in the way we work and the way we Make a Difference helpline by the end of make programmes. In turn, the British June, launched to link up those in need public have come to the BBC in enormous of help with those who could provide it. numbers because they use it and they trust We also play an important role in supporting it. The enduring value of public service other local media – for example, through broadcasting has never been more clear.
BBC Group Annual Report and Accounts 2019/20 15 Return to contents
Delivering our strategy in 2019/20
Audience performance and market context
Last year continued to see rapid and Plan. 80% of 16-34s used the BBC each age groups. So whilst the majority think profound changes in how people consume week on average in 2019/20, in line with that the BBC delivers the public purposes media, especially so amongst younger the target of 80%+, though reach on linear effectively, the scores that they gave in audiences. platforms continues downward. 16-34s 2019/20 tended to be lower than those adults spent over seven hours per week on from over 55s across a range of measures. At the start of 2020, 15 million UK average consuming BBC services, above households had subscription video-on- For these reasons, as the most recent the target range of 6-7 hours. This means demand (SVOD) services – up 1.7 million on BBC Annual Plan set out, the BBC that the BBC – across all its portfolio – 2019 – with Netflix in 13 million of these has a two-year plan to increase was the brand with which young adults homes. Multiple new entrants have launched engagement with young people. spent most media time in 2019/20. in the UK over the year, including Apple Amongst under 16s, the BBC was used by TV+ and Disney+. Linked to this, there was BBC TV across linear TV and iPlayer 81% of this age group per week in 2019/20. a further drop in the amount of broadcast combined had a steadier year among this This has stayed steady year-on-year, though television watched in the UK – though it was age group. Their time increased with the pressure remains intense for public service down less in 2019/20 than the previous year. rest of BBC Online. There was a reduction broadcasting overall to stay relevant to in time spent with BBC Radio, down Young adults watched 11 hours a week on older children and teenagers especially, as more than Commercial Radio, which was average – decreasing around 75 minutes YouTube and Netflix continue to grow. helped by its expanded UK-wide offer. year-on-year. In contrast, the time In addition to the targets set for 16-34s in they spent using the TV set for SVOD, Young adults rated the BBC at seven out of 2019/20, there were targets focused on gaming, YouTube and other purposes ten, on average, in terms of their general adults overall, aimed at maintaining the increased – up c.40 minutes per week to impression, also in line with the target set. numbers that use the BBC weekly, and just over nine hours weekly on average. They are very positive about the BBC’s perceived value for money scores. 91% delivery of the mission – 68% rated the Driven by Spotify, music streaming by of adults used the BBC each week during BBC as effective at informing, educating young adults also rose, by almost an hour 2019/20, on a par with the previous year and entertaining in 2019/20, steady on per week to over six-and-a-half hours and in line with the target of 90%. Their the previous two years, with 12% saying weekly on average. YouTube was used by average rating of value for money was also ineffective.* The majority of 16-34s also 85% of under 16s a week and they spent within the target range of five/six out of ten. feel that the BBC is effective at delivering around five hours per week there on average. each element of the public purposes. And Adults overall spent more media time with TikTok has become a global phenomenon they name the BBC as the media provider the BBC than with any other brand, using – passing two billion global downloads that does most to provide high quality and BBC services for more than 17 hours a in January – March and generating the distinctive content, to reflect people in week on average. While marginally down, most downloads for any app ever in a the UK, and to help people to understand this was much steadier year on year than quarter, with over 315 million installs. the world and to learn new things. 2018/19 had been compared with 2017/18. As these challenges are most intense That said, competition for the time, attention In terms of fulfilling the mission and public amongst younger adults, the BBC set and good opinion of this age group remains purposes, 70% of adults continue to think targets for 2019/20 focused on this fierce. Whilst 16-34s spent more media that the BBC is effective at informing, audience in particular, and recognising time with the BBC than with any other educating and entertaining in 2019/20 these broader shifts in the media market. brand in 2019/20 and usage was within (whilst 13% say ineffective).* Across all The performance achieved during the year the target range, the amount of time spent audience groups regardless of age, gender, with this age group was within the target was lower than the previous year given the * Ipsos MORI, 2,341 UK adults 16+, February-March 2020. range set out in the 2019/20 BBC Annual increasing strength of competition, and Average score across informing, educating and was down proportionately more than older entertaining people in the UK and them. u p r p r p r p r our u our u 17:45 07: 0
Top brands that adults and 16-34s spend most media time with 2019/20 Source: BARB (28-days), BARB Establishment Survey, ONS, RAJAR, MIDAS (15+, 15-34), AT Internet, Ipsos MORI. Estimated on-platform time. BBC por o o oo ou u C por o o por o o po Netflix C por o o r
BBC ou u po oo Netflix por o o C por o o por o o C p r Heart and Capital live listening.
16 BBC Group Annual Report and Accounts 2019/20 Return to contents Strategic Report
social grade, ethnic origin or geography, proportion of people choosing BBC News To represent the public better, the BBC has the majority rated the BBC as effective as the source they trust most, turn to for set out a Creative Diversity Commitment for delivery of the mission. The majority impartial news coverage, and for accurate to prioritise £100 million of the existing of UK adults overall also think that the news coverage in 2019/20. There have been commissioning budget over three years BBC has delivered each element of the some small drops in the ratings for the from 2021/22 towards diverse and purposes effectively, with the highest creativity purpose. In each case though, inclusive content, and a new mandatory scores for helping people understand what the majority of UK adults overall have 20% diverse-talent target in all new is going on in the UK and world today, and continued to rate the BBC as effective, well network commissions from April 2021. for the quality of content and services – as ahead of a small minority saying ineffective. Looking at the results by area of the was the case in the previous two years. Despite these outcomes overall, there UK, in 2019/20 effectiveness ratings Overall scores for most mission and are significant differences in the in Scotland and Northern Ireland purposes measures are steady statistically consumption and impact of BBC output were positive but lower than the UK compared with the previous two years. This between different audience groups. average across a range of measures. year there has been an increase in levels Similarly, adults in the North of England The largest number of people continue to of trust and in perceptions of the accuracy gave positive but lower effectiveness feel that the BBC has delivered its mission and impartiality of BBC News, with a higher scores for most elements across the and purposes. But some of those with purposes than the England average. lower levels of usage of the BBC compared with their comparative groups – C2DE By age, effectiveness scores from 35-54s groups, black, Asian and minority ethnic were steady in 2019/20 after having moved audiences, those in Northern Ireland, downwards the previous year. They score % Target: 90% Scotland and the North of England, and the news and representation purposes 91 younger people – are amongst those who positively though lower than 55+. UK Adult pan-BBC reach tended to give lower effectiveness scores. Looking to the year ahead, audiences of % of UK adults who use BBC TV, radio or As well as reflecting the relative appeal of online each week on average. all ages have turned to the BBC during the BBC’s offer, the absolute level of usage the coronavirus pandemic lockdown, can vary, in part, owing to the extent of demonstrating the value of public service competition aimed at different groups, broadcasting. Some of the biggest of and different generations and life stages. % Target: these uplifts have been amongst younger 80 80+% In each age band, gender, social grade, and audiences. Lockdown has been a turning UK 16-34 pan-BBC reach area of the UK, and amongst white and point for video on-demand. iPlayer viewing % of UK 16-34s who use BBC TV, radio or black, Asian and minority ethnic audiences, has reached record levels, receiving almost online each week on average. the proportion rating the BBC as effective two billion programme requests from late at delivering the mission and each purpose March to early July. At the same time, in 2019/20 outnumbers most frequently SVOD viewing has been supercharged. those saying ineffective. Effectiveness To help maintain the unique impact of h:m Target: scores were still lower though amongst UK content and PSB – as the 2020/21 07:30 6-7 hours C2DE than ABC1 groups, and amongst Annual Plan set out – the BBC will aim black, Asian and minority ethnic audiences to harness the breadth and range of UK 16-34 pan-BBC time spent Length of time UK 16-34s spend with the compared with white audiences in 2019/20. the BBC portfolio to stay a key part of BBC each week on average. audiences’ lives for years to come.
/ Target: 7 10 7/10 General impression amongst UK 16-34s UK 16-34 year olds’ general impression of the BBC (mean score out of 10).
/ Target: 5 10 5-6/10 How UK adults rate the BBC on providing value for money (mean score out of 10).
Sources: Ipsos MORI, BARB, BARB Establishment Survey, ONS, RAJAR, AT Internet, Kantar Media.
RuPaul’s Drag Race UK on BBC Three
BBC Group Annual Report and Accounts 2019/20 17 Return to contents
Delivering our public purposes Delivering our public purposes
The BBC’s public purposes are enshrined Our mission in full, as set out in our Royal Charter, is “to act in the public in the Royal Charter and Agreement and interest, serving all audiences through are at the core of everything we do. the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain.” Also enshrined in our Royal Charter are the BBC’s five public purposes. These outline the values we hold when striving to achieve our mission and they provide a clear framework through which we are held to account. They are at the core of everything we do. The coronavirus health emergency has brought the clarity of the BBC’s public service mission into even sharper focus. That mission has guided our response at every step. As the crisis struck, we reconfigured pro r r o p p r our output around the most pressing pp or o o o o o o needs of our audiences – from trusted news and information to educational support to arts and culture, distraction