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PROGRAM SERVICES NETWORKS ache Labs, Hollywood. O'Neil Names Taylor 11bert Boyars, formerly with Robert S. Tap - Color on DuMont linger Assoc., N. Y., public relations firm, ap- Executive Assistant pointed public relations director of Transfilm STARTING in September, two stations APPOINTMENT of J. Glen Taylor, vice presi- Inc., N. Y., producer of films for television, owned and operated by the DuMont dent of General Teleradio Inc. and MBS, as industry and business. Television Network-WABD (TV) New executive assistant to the president of General York and WDTV (TV) Pittsburgh -will Teleradio was an- go into color telecasting. As described nounced last week PROGRAM SERVICES SHORTS by Ted Bergmann, DuMont's managing by Thomas F. director, color telecasting will originate O'Neil, president. he Boston Post contracts for new radio and at WABD, but WDTV, at the outset, will In announcing the h' singing jingle from Song Ads Co., Hollywood. concentrate on carrying programs that Newspaper, recently purchased by John Fox, appointment, Mr. are fed by networks. O'Neil said that applicant for ch. 5, that city, used spot an- Color television demonstrations will "constantly expand- nouncements on three tv and 23 radio stations be arranged for sponsors and agency men during recent campaign. ing interests of the during the late summer, Mr. Bergmann company in the fields said. He added that WABD will use of radio and tele- color films and slides for its first color Gould, Gleiss & Benn Inc., L. A., marketing con- vision make neces- programs. The telecasts will utilize Du- ultants and researchers, moves to S.
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