PROGRAM SERVICES NETWORKS ache Labs, Hollywood. O'Neil Names Taylor 11bert Boyars, formerly with Robert S. Tap - Color on DuMont linger Assoc., N. Y., public relations firm, ap- Executive Assistant pointed public relations director of Transfilm STARTING in September, two stations APPOINTMENT of J. Glen Taylor, vice presi- Inc., N. Y., producer of films for television, owned and operated by the DuMont dent of General Teleradio Inc. and MBS, as industry and business. Television Network-WABD (TV) New executive assistant to the president of General York and WDTV (TV) Pittsburgh -will Teleradio was an- go into color telecasting. As described nounced last week PROGRAM SERVICES SHORTS by Ted Bergmann, DuMont's managing by Thomas F. director, color telecasting will originate O'Neil, president. he Boston Post contracts for new radio and at WABD, but WDTV, at the outset, will In announcing the h' singing jingle from Song Ads Co., Hollywood. concentrate on carrying programs that Newspaper, recently purchased by John Fox, appointment, Mr. are fed by networks. O'Neil said that applicant for ch. 5, that city, used spot an- Color television demonstrations will "constantly expand- nouncements on three tv and 23 radio stations be arranged for sponsors and agency men during recent campaign. ing interests of the during the late summer, Mr. Bergmann company in the fields said. He added that WABD will use of radio and tele- color films and slides for its first color Gould, Gleiss & Benn Inc., L. A., marketing con- vision make neces- programs. The telecasts will utilize Du- ultants and researchers, moves to S. Ken - 635 sary the creation of Mont's new color multi- scanner which ore Ave. Telephone is Dunkirk 8 -1123. the new post in order Mr. Bergmann described as "the only de- MR. TAYLOR to relieve the presi- vice which provides color telecasters Richard H. Roffman Assoc., New York public dent of certain op- using 16 mm color films and slides with lations company, announces expansion of the erating details." tv pictures equaling or exceeding the 'o and tv services for benefit of radio and The General Teleradio properties include overall quality of 'live' color pickups." v program producers. Firm offers to supply WOR -AM -TV New York, WHBQ -AM -TV 'que guests in all fields of activity; products Memphis, the Yankee and Don Lee regional or give -away, demanstrations and tie -ups; networks, the film division of General Tele- fashion personalities and coordinators, and radio, and the majority stock interests of MBS. Norman Thomas Slated `star" names for endorsements, testimonials Mr. Taylor has been associated in the various d tie -ups. operations as a member of the executive com- For Facts Forum Shows mittee of General Teleradio and its board of as well a AS an Gotham Recording Broadcasting Corp., N. Y., directors, as member of the MBS outgrowth of a controversy between board. His headquarters will continue at 1440 Facts Forum and has set up a stereophonic sound recording the American Committee for Broadway, New York, N. Y. Cultural Freedom, studio for popular band recording, it was an- Norman Thomas, chairman Before joining Teleradio in May 1952, Mr. of the administrative lounced last week by Stephen F. Temmer, vice committee of ACCF, will Taylor was, for 12 years, an executive with the appear on Answers Americans resident and chief engineer. The renovated For (ABC -TV, General Tire & Rubber Co. Sun., 1 -1:30 p.m. EDT) and (ABC Radio, 9:30- tudio is equipped with a control -room console 10 p.m. EDT) on mixing 14 and two June 20. These are Facts apable of microphones Forum supported ho chambers. Procter & Gamble Renews shows. The dispute between Facts Forum and the Seven CBS Radio Daytimers Committee began last month when Mr. Thomas ackgrounds Unlimited, N. Y. has been formed protested to NBC the possibility of PROCTER & GAMBLE Co., Cincinnati, last that network to provide rear screen projection rental service carrying a proposed week renewed sponsorship over CBS Radio of radio program series un- for motion picture production. The firm was der Facts Forum auspices. seven Monday- through- Friday daytime serials He was assured that Organized by Pat Kelly and Alfred Jenkins, the network had no such program amounting to an estimated million in under con- president of Television Specialty Co., N. Y., $71 sideration 3]. gross annual billings. [BT, May with Mr. Kelly as president. Rental will be on Subsequently, Victor Lasky, co- In announcing details the author of a daily basis, with frequency discounts for of renewal con- "Seeds of Treason" and a professed tract on a firm 52 weeks basis, John Karol, vice sponsor of nger periods of time. ACCF, challenged Mr. Thomas' evaluation president in charge of sales for CBS Radio, de- of Facts Forum programs as "biased and one- clared this action by P & G represented "one sided." He offered to uphold Facts Forum I.ll Productions, N. Y, expand film and pack - most significant in a of the reaffirmations in recent debate with Mr. Thomas on a Facts sup- aging activities nationally with new branch major Forum months of a advertiser's confidence in ported program. Mr. Thomas replied that he offices in Dayton, St. Louis and radio's power as a sales Los Angeles. medium." would debate the issue only with H. L. Hunt, Mr. Karol Lou Slack III, Jerry Sandweiss and Bob Yeager, said that the P & G renewals wealthy Texas supporter of Facts Forum, or "a espectively, will supervise the foregoing offices. "solidified CBS Radio's sales dominance in the responsible official" of that organization. daytime," and added that the network is "SRO It is not known whether the issue of Facts in the daytime hours with the lone exception Forum will be discussed on the June 20 pro- eystone Adds 12 of a single quarter -hour strip at 3:45 -4 p.m. grams on which Mr. Thomas will appear. EDT." 1VELVE new affiliated stations Hardy Burt, moderator, told BT that the topic have been The programs renewed, consisting of 15- gned by Keystone Broadcasting System, it of discussion and other participants on the minute, Monday -through- Friday shows, are programs have not been selected. %vas announced last Tuesday. The additions, Rosemary, Perry Mason, Road of Life, Guiding bringing the KBS list to 733, cover outlets in Light, Young Dr. Malone, Ma Perkins and 1 states, according to Blanche Stein, KBS sta- Brighter Day. It was ponited out that the NBC -TV Signs Oldsmobile tion relations director. The stations: WLCX group included some of the longest- running For Color 'Spectaculars' raCrosse, Wis.; KENE Toppenish, Wash.; programs in radio, with Ma Perkins, 21 years, Road of Life, Guiding Light and Young Dr. SIGNING of the Oldsmobile Div. of General RC Eastland, Tex.; WADP Kane, Pa.; Motors Corp., and Young Dr. Malone, 15 years. Lansing, Mich., as the first spon- CSR Chadron and KWBE Beatrice, Neb.; sor for one of NBC Agencies are: Benton & Bowles for Rose- -TV's series of color M Thayer, Mo.; WEKY Richmond, Ky.; "spectaculars" mary and Perry Mason; Compton Adv. was announced last week. The KC Parsons, for was Kan.; WPRY Perry, Fla.; Road of Life, Guiding Light, and Young Dr. business said to amount to $3.6 million in gross MX Coalinga, Calif., and WANA Anniston, Malone; Dancer -Fitzgerald -Sample, Ma Perkins, billings. In a joint announcement a. and Young & Rubicam, Brighter Day. from J. F. Wolfram, vice president of the General Motors Corp. and general manager of the Oldsmobile Div., LOUD SPEAKERS AND CABINETS and George H. Frey, NBC -TV vice president in charge of sales, it was stated that Oldsmobile will sponsor a complete series of 13 "spectacu- 2700 Polk Ave. lars" to be carried over NBC-TV every fourth Saturday from 9 -10:30 p.m. EST, starting GATES - HOUSTON Tel. Atwood 8536 Sept. 25. The program will be produced by Max Lieb- P ge 80 June 7, 1954 BROADCASTING TELECASTING