University of Arkansas, Fayetteville ScholarWorks@UARK Marketing Undergraduate Honors Theses Marketing 5-2021 Psychological Scene Gist and the Perception of Sustainable Business Models via Digital Media Audit Shelby Hansen Follow this and additional works at: https://scholarworks.uark.edu/mktguht Part of the Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Communication Technology and New Media Commons, Fashion Business Commons, Health Communication Commons, and the Social Media Commons Citation Hansen, S. (2021). Psychological Scene Gist and the Perception of Sustainable Business Models via Digital Media Audit. Marketing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mktguht/44 This Thesis is brought to you for free and open access by the Marketing at ScholarWorks@UARK. It has been accepted for inclusion in Marketing Undergraduate Honors Theses by an authorized administrator of ScholarWorks@UARK. For more information, please contact
[email protected]. Psychological Scene Gist and the Perception of Sustainable Business Models via Digital Media Audit by Shelby R. Hansen Advisor: Dr. Molly Rapert An Honors Thesis in partial fulfillment of the requirements for the degree Bachelor of Science in Business Administration in Finance and Marketing. This research was supported through funding provided by the University of Arkansas Honors College. Sam M. Walton College of Business University of Arkansas Fayetteville, Arkansas May 8, 2021 1 INTRODUCTION The technology space is giving rise to new business models that impact how we interact with companies, the causes we are interested in, and even our perception of how we process information. Within those contexts, I will be using the psychological concept of scene gist to explore the sustainable business model of clean beauty and investigate the technological ways that these companies interact with Gen Z consumers via social media.