Public Radio is NPR in . A growing audience relies on our broadcast, print and digital distribution channels for a unique mix of local, national, and international news, entertainment and cultural content.

MEDIA KIT Our audience devotes hours each day to absorbing our news, storytelling, music and cultural content on air, online and on the go. They view our WHO underwriters as trusted partners in their community and respond in kind by utilizing their products and services. WE We provide an outlet to civic responsibility and consistently provide results through our on-air and digital platforms. Many of our advertising partners have built their businesses and increased awareness in their ARE philanthropic endeavors, in part, through . 83% OF LISTENERS TAKE ACTION IN RESPONSE TO AN NPR SPONSORSHIP ANNOUNCEMENT*

*ACT 1 based on Nielsen Audio Nationwide, Fall 2016, All Programming (incl. newscasts), Persons 12+ © 2016 The Nielsen Company. MEDIA

Sparking dialogue, engaging Southern Nevada’s only 24-hour audiences and providing Nevada’s classical music station, featuring citizens with the knowledge they Performance Today, From the Top and need to make informed decisions. everyone’s favorite - Hearts of Space.

The conduit between emerging and The award-winning city magazine local artists and their fans - NV89 that’s all about greasing the social is the engine that drives Nevada’s gears that make living in southern music discovery. Nevada feel more meaningful and connected.

We provide users with a place to Pub crawls, online auctions, interact, learn and connect on a deeper corporate challenges…pub crawls - level via web tiles, e-blasts and our audio this is your chance to engage player pre-roll. directly with our growing and diverse membership roster. AMERICA’S #1 BRAND

KNPR is NPR in Las Vegas - on air and online. We are experts in the narrative form and a provider of in-depth, quality news and programming that is responsive to the interests of our community. Our educated, affluent and news-seeking audience is actively engaged in fact-based, trusted journalism and storytelling that examines diverse perspectives. It’s no wonder NPR was named the #1 brand in America for “a mission to believe in”.

WE’VE GOT YOUR BACH

Classical 89.7 is southern Nevada’s only 24-hour classical music station. It’s also curated by people, not a computer algorithm, providing an immersive retreat for the educated, curious lifelong learners who listen daily looking for an escape from the grind or another hectic news cycle. And let’s not kid ourselves, classical music is super cool. Can you imagine 2001: A Space Odyssey without Strauss? Apocalypse Now without Wagner!? Die Hard without Beethoven?!? We can’t, either.

MUSIC FROM THE INDIEST LITTLE CITY

Nevada Public Radio’s music discovery channel in Reno and Carson City introduces emerging and established national artists and provides a window into Nevada’s vibrant music scene with a roster of more than 215 bands that call the Silver State home. Specialty shows Cocktails in the Kiddie Pool with Gia DeSantis and The Evening News with Jake Wagner complement NPR’s World Café and the VuHaus video platform for an audience of savvy, civic-oriented early adopters. DEMO– GRAPHICS + RATES

NEWS 88.9 KNPR UNDERWRITING RATES FOR KNPR & KCNV 148,200 Specific Time Periods WEEKLY RADIO LISTENERS KNPR Mon-Sun Daypart KNPR M-F Sat-Sun KCNV M-Su Combo 3.3 hours $ per spot $ per spot $ per spot $ per 2 spots AVERAGE WEEKLY TIME SPENT LISTENING 5a-6a AM $35 $20 $15 $40 6a-10a Morning Drive $95 $50 $45 $130 CLASSICAL 89.7 10a-3p Mid-day $65 $45 $40 $95 3p-7p Afternoon Drive $85 $40 $35 $110 22,900 7p-12a Evening $40 $25 $20 $50 WEEKLY RADIO LISTENERS 2 hours AVERAGE WEEKLY TIME SPENT LISTENING UNDERWRITING RATES FOR NV89 Specific Time Periods

56% More likely to hold a Mon-Sun Daypart NV89 M-Su bachelors degree $ per spot

65% More likely than the 5a-6a AM $5 average Las Vegas 6a-10a Morning Drive $30 Household to have an income of over $100,000 10a-3p Mid-day $20 3p-7p Afternoon Drive $35 76% Home ownership 7p-12a Evening $5 100% more likely to have dined in an upscale restaurant in the last 30 days TOTAL AUDIENCE PLAN 81% More likely to hold a position in Management, NV89 M-Su KNPR KCNV M-Su Combo Business or Financial Mon-Sun Daypart $ per spot M-Su $ per spot $ per 3 spots Operations. $ per spot Rotate through 16% More likely to belong to 3 time periods (5a - 7p) $25 $80 $30 $115 a health club Minimum purchase 3 Rotate through 4 time periods (5a - 12a) $20 $70 $25 $105 Minimum purchase 4

Nielsen: LAS VEGAS; Scarborough R1 2017: Apr16-Mar17; Metro; P 18+; PPM Analysis Tool, February 2017 A MAGAZINE THAT’S ACTUALLY AWESOME

179,000+ readers can’t get enough of this monthly collective of curiosity, wonder, frustration, enthusiasm, cynicism and weird defensiveness that is Southern Nevada’s premiere city magazine. Desert Companion celebrates the valley’s vibrant arts, culture and dining scenes, but also serious narrative journalism and thoughtful perspective that, particularly in an era where discourse is angry link-spamming on Facebook, seems increasingly rare.

2019 EDITORIAL CALENDAR*

SPECIAL ISSUE FEATURE OTHER PLANNED ADVERTISING DEADLINES DATE EDITORIAL EDITORIAL SECTION/EVENTS* Space Materials JANUARY 1989: Birth of a New Vegas 12.05.18 12.10.18 FEBRUARY Best of the City Education Today 01.05.19 01.10.19 MARCH Sports, Leisure & Outdoors Tax Preparation 02.05.19 02.11.19 APRIL Home and design Spring Style Sustainable Living 03.05.19 03.11.19 MAY Travel Recycling Day* 04.05.19 04.10.19 JUNE The Photo Issue 05.06.19 05.10.19 JULY Summer Dining Summer Reading Art of the City Gallery/Festival 06.05.19 06.10.19 AUGUST Best Doctors & Top Dentists Health and Medicine Medical and Dental Profiles/Issue party* 07.05.19 07.10.19 SEPTEMBER Fall Culture Guide Fall Style Your Neighborhood 08.05.19 08.12.19 OCTOBER The Found Issue Cocktails 09.05.19 09.10.19 NOVEMBER The Illustrated Issue Holiday Guide Recycling Day* 10.04.19 10.10.19 DECEMBER The Restaurant Awards Giving Guide/Restaurant Awards Luncheon* 11.05.19 11.11.19

*Subject to sudden, bewildering change NOTE: submission of new material after space deadline may be subject to a $500 late charge. DEMO– GRAPHICS + RATES

50,000 ADVERTISING RATES CIRCULATION PER ISSUE FOR DESERT COMPANION 179,500 COVERS 1x 3x 6x 12x READERSHIP PER ISSUE (OVER 3X TOUCH) Inside Front $ 7,325 $ 6,660 $ 6,050 $ 5,500 Inside Back $ 6,660 $ 6,055 $ 5,500 $ 4,950 OUR READERS Outside Back $ 8,060 $ 7,325 $ 6,655 $ 6,050 82% Have attended college. Premium Pages $ 5,590 $ 5,085 $ 4,620 $ 4,200 38% more likely than average adult to have a household RUN OF BOOK 1x 3x 6x 12x income of over $100,000 Spread $ 6,688 $ 6,080 $ 5,520 $ 5,200 63% more likely to be employed Full Page in management, business, $ 3,520 $ 3,200 $ 2,905 $ 2,640 science and arts. 2/3 Page $ 2,580 $ 2,350 $ 2,130 $ 1,935 81% own their home. 1/2 Page, Horz or Vert $ 1,930 $ 1,760 $ 1,600 $ 1,450 138% more likely to pay more for 1/3 Page, Vert or Sq $ 1,420 $ 1,290 $ 1,175 $ 1,065 eco-friendly products and 1/6 Page, Horz or Vert $ 800 $ 745 $ 675 $ 600 services

64% more likely to always vote in MARKETPLACE statewide elections. 1 unit $ 250 4 unit $ 1,000 You supply the copy* & photos and we will provide the style & design. 2 unit $ 500 6 unit $ 1,500 Logo placement available with purchase of 4+ units. A full page 3 unit $ 750 9 unit $ 2,250 consists of 9 units.

*Nielsen: LAS VEGAS; Scarborough R1 2017: All rates are NET. Notification of cancellation must be received 30 days from Apr16-Mar17; Metro; P 18+ applicable space deadline, otherwise short-rate may apply

AD SIZES

SPREAD  Live: 16” x 10” 2/3 PAGE  5” x 10” 1/3 PAGE  2.625” x 10” Trim: 16.75” x 10.75” (vertical) Bleed: 17.25” x 11.25” 1/2 PAGE 5” x 7.4375” 5” x 4.875”  (square) (vertical) FULL PAGE Live: 7.625” x 10” 7.625” x 4.875” Trim: 8.375” x 10.75” (horizontal) 1/6 PAGE 2.625” x 4.875” (vertical) Bleed: 8.875”x 11.25” 5” x 2.3125” (horizontal) TAP AND CLICK

Our engaged audiences are passionate doers, and they do what they view. Harness the influence of Nevada Public Radio’s reputation and connect with these audiences through content specifically acquired and produced for the web and social media that includes web tile opportunities, e-blasts to more than 24,000 DIGITAL MEDIA members and users and video/audio ads that play when our KNPR, Classical 89.7 and NV89 streams are launched.

20,000+ 170,000 SELF SUBSCRIBERS TO E-BLASTS IMPRESSIONS MONTHLY FOR WEB TILES

WEB PLAYER E-BLASTS WEB TILES AUDIO

ISSUES WEDNESDAY VISITORS CAN CLICK VIDEO ENABLED AFTERNOON DIRECT TO LINK LISTENER/VIEWER GREAT FOR EVENTS ANALYTICS REPORT CANNOT OPT OUT AVAILABLE ANALYTIC REPORT ANALYTICS REPORT AVAILABLE TILE FOLLOWS VISITOR AVAILABLE THROUGH SITE COMMUNITY SHOUTREACH

Corporate Challenge, Online Auctions, Recycle Days and Desert Companion issue parties complement our diverse EVENTS & portfolio with unique opportunities to connect with audiences SPONSORSHIP that may not otherwise engage with Nevada Public Radio.

Corporate Challenge Sponsorship - Donations and gifts Recycle Day - Held in the Spring and again in the Fall, Recycle from our Corporate Sponsors and Donors help to bring in day brings together the environmentally conscious to the ex- almost half of the revenue to operate Nevada Public Radio. asperated clutter collector, and offers our Corporate Sponsors We rely upon funding from our partners to stay independent, a prime opportunity to show their support of community and in turn, recognize their contributions through on-air day effort. sponsor messaging. Desert Companion Issue Parties - Event sponsorship gives Online Auction Sponsorship - Twice a year, our Corporate our Corporate Sponsors a chance to be in the spotlight by Sponsors can enjoy exposure to our supporting bidders and bringing events to our audience that highlight the feature brand alignment with a good cause. editorial of Desert Companion. an member

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