6 8.3.2020 World Exhibition & Convention Center Shenzhen Travel Guide

New date New venue CONTENTS

2 Fair Information

3 Venue Location

6 Shenzhen Location

9 Transportation

12 Parking

13 Hotel Recommendation

14 Visa Application

15 Travel in Shenzhen

16 Sightseeing in Shenzhen

22 Local Restaurants

26 Internet in

27 Essential App to travel in China Fair Information Venue Location

Fair Date: 6-8 Mar 2020 (Fri – Sun) Opening Hours: 6-7 Mar 9am -5pm 8 Mar 9am -3pm (open to public at 12pm) Venue: Shenzhen World Exhibition and Convention Center (New venue near airport) Admission: Free-of-charge. For trade visitors only. Persons under 18 will not be admitted. Website: www.chinatoyfair.com www.chinababyfair.com www.licensing-china.com

Register NOW! Shenzhen World Exhibition and Convention Center (SWECC) No. 2 Fuyuan Road, Fuyong Street, Bao’an , Shenzhen, China 深圳国际会展中心 深圳市寶安區福永街道

Organisers: https://www.shenzhen-world.com

2 3 Venue Location

Food & Beverage in venue

• F&B areas can be found on the 3rd floor of all exhibition halls apart from hall 18. • On the 3rd floor of Lobby 1 and Lobby 2: restaurants including Chinese restaurant, Western restaurant, Hala restaurant, cafeteria and private dining room. • Grab-n-Go can be found on the 2nd floor of all exhibition halls and hall 17/19. • 10 Food outlets on level 1 Central Corridor.

4 5 Shenzhen Location Shenzhen Location

Shenzhen - the rising star in the southern China

Shenzhen is located in province, adjacent to and bordering city and city. As China’s first Special Economic Zone, Shenzhen’s pleasant climate and picturesque coastal and mountain scenery have turned it into an attractive travel destination, which earned a place on The New York Times’ list of the world’s 31 must-visit destinations. It is also a major transport hub for travelers entering and departing China.

Shenzhen is a leading global technology hub, dubbed by media as the next Silicon Valley, it Why you need to visit Shenzhen? attracts high-flying tech graduates and global corporations. • Shenzhen’s close location to Dongguan is a perfect initial situation to host a Toy Fair. • China is the world’s biggest toy manufacturer and exporter, with nearly 8,000 toy enterprises producing three-quarters of the entire world’s toys inside China. • Currently, more than half of these toymakers are located in Dongguan and Dongguan became the world’s largest toy producing city. • In the recent years, Dongguan added more than 500 toy manufacturers each year on average. • Dongguan’s toy enterprises generate half of their orders from overseas. About 90 percent of the toys produced in Dongguan are exported, according to a report from the city’s administra- tive department. • Shenzhen is part of a cluster of cities across the Delta. Travelers visiting this excit- ing city can also squeeze in trips to Hong Kong, Macao and or schedule a factory visit in Guangdong provinces, which are only a stone’s throw away.

6 7 Shenzhen at a gaze Transportation to Shenzhen

China’s First Special Economic Zones Direct to Shenzhen by Air It is located on the Eastern shore of the , neighboring Hong Kong and is one of the world’s fastest growing cities.

The Richest City! It is the world’s largest manufacturing hub and China’s richest city. It has the highest Shenzhen Bao’an International Airport per capita GDP in China in comparison to other cities of China. Shenzhen International Airport operates 24 international (regional) routes, connecting 23 cities. International passenger flight destinations include: , Kuala Lumpur, Bangkok, Sabah, Osaka, World’s 4th Largest Building Tokyo, Seoul, Phuket, Bali, Jeju, Ho Chi Minh, Dubai, , Los Angeles, Frankfurt, Jakarta, Seattle, Ping an IFC is the world’s 4th tallest building and China’s second-tallest which is Siem Reap and Da Nang. located in Shenzhen city. Regional passenger flight destinations include: Macao, Taipei, Kaohsiung and Taichung.

UNESCO City Of Design The airport also has direct ferry routes to Hong Kong International Airport, where passengers can The vibrant city of Shenzhen was designated as UNESCO City of Design in 2009. transit without going through immigration and custom checks, akin to transit between two flights.

Home To Hi-Tech Companies From Hong Kong Shenzhen is a great manufacturing center and is home to China’s most successful high-tech companies such as BYD, , , ZTE etc. If you do not have the direct scheduled flight By Ferry to Shenzhen Bao’an International Airport, we There is two companies operated will suggest you to take flight to Hong Kong scheduled ferry service from Hong international Airport first, and then transit Kong International airport to Shenzhen to Shenzhen or venue directly by the below international airport method, which take around one and half hour to the venue. • Turbojet Fare: HKD235 and approx. 45mins. https://www.turbojet.com.hk/en/routing- From Hong Kong International Airport sailing-schedule/hk-shenzhen-airport/ Hong Kong International Airport is a multi- sailing-schedule-fares.aspx modal transport centre, offering travellers • CKSP extensive land and sea connections to cities Fare: HK > SZ HKD295, SZ > HK HKD360 throughout the Pearl River Delta (PRD) region. http://www.cksp.com.hk/zh-HK/route/hk_ https://www.hongkongairport.com/en/ from_guangdong_and_macao/shipingline_ transport/mainland-connection/ price_hk_m

8 9 Transportation Transportation to Shenzhen from Shenzhen to fair venue

From Hong Kong From Shenzhen Bao’an International Airport

By Coach 3 km to Shenzhen Airport T4; 7 km to Shenzhen Airport T3. There are four companies operated scheduled coach service from Hong Kong International airport You can take taxi or shuttle bus to the venue in 45 min. to Shenzhen international airport, (Huanggang) Port and . You can check their website for the schedule, timetable and fare.

Ticketing Point From Fuyong Ferry Port Service Provider (Mainland/ Macao Transport Centre, Terminal 2) Fuyong Port is the closest port to the venue which provide the schedule ferry service between China Travel Service (Hong Kong) Counter C08 - C09, Hong Kong International Airport and Macao. The duration is around 1 to 1.5 hours. You can take Eternal East Tours Company Limited Counter C06 - C07 taxi or shuttle bus to the venue in 50 min.

Kwoon Chung Trans-Island Counter C01 - C02,

S.T. Travel Counter C03 - C04, From Shenzhen Station More information Fuyong, Qiaotou and on currently in operation is within 5 km away Transportation from HongKong to fair venue from the venue; shuttle bus is to be arranged between Tangwei and Venue to facilitate the transportation. Taxi from to venue is around 25 mins. 2 more metro stations on and will open in 2022. By MTR + Shuttle bus Take the MTR to on the and then walk to the Futian checkpoint to go through the immigration and custom. We can then take the shuttle bus or Metro Line 11 taxi to the venue. The time is around 1 hr 20 mins from Futian checkpoint to the venue.

Chegongmiao Futian ()HongshuwanHouhai south Nanshan QianhaiwanBao’an Bihaiwan Airport Airport NorthFuyong Qiaotou Tangwei

2 1 9 2 1 Ferry Port 3 9 5 Free shuttle bus

10 11 Transportation from Shenzhen to fair venue Hotel Nearby

Shuttle Bus service DoubleTree by Hilton™, Hilton Garden Inn and Crowne Plaza will be the closest hotel near the fairground. More details of the hotel will be announced soon. Round trip shuttle service from nearby metro stations – Tangwei station, bus stations, commercial 18 Three to Five-Star hotels are congregated within 10 kilometers from the venue. You can find , and hotels to fair venue will be provided. Please check our official websites for the details. hotel that can fit your needs and budget.

From Shenzhen North Railway Station (High-Speed Railway) Hotel Name Distance to venue 4-5 Star Dozens of high-speed trains per day shuttle between Shenzhen’s Futian and North stations, and Hong Kong West rail terminus. You can also catch the new high-speed line in the other Courtyard by Marriott Shenzhen Northwest 3.5km direction to Guangzhou South departing from Shenzhen North. You can take taxi or shuttle bus Venus Royal Hotel Shenzhen(Shenzhen Shajing Qilin) 6.4km from Shenzhen North Railway station to the venue in 1 hr 25 mins. Grand Skylight International Guanlan 6.6km Baolilai International Hotel 6.9km From Highway(Self-driving) Hilton Garden Inn Shenzhen Bao’an 7.9km 3-4 Star Served by 2 highways, S3 ( Yanjiang Hw ), G4 ( Guangzhou-Shenzhen Hw ) and 1 expressway ( Haibin Blvd ) Shenzhen Hawaii International Hotel 1.7km Tips: The vehicles other than Shenzhen licensed vehicles need to apply for temporary pass if Lavande Hotel (Shenzhen Shajing International Convention and 2.7km entering the city proper of Shenzhen in the restricted period. Exhibition Center) Shenzhen Fu Qiao Hotel 3.7km Hanyong Hotel Shenzhen T3 Terminal Branch 4.0km Jun Yi Kai Di Hotel 4.8km Vienna Hotel Shajing 5.6km PARKING Shenzhen Kaijia Hotel 6.1km Shenzhen Bordeaux Hotel 7.2km Suiton By Paxton 7.7km Yifeng Business Hotel Shenzhen 7.8km Zhongtian Meijing Ramada Hotel Shenzhen 7.9km Shenzhen Tianhe Hotel (Shenzhen Bao’an Airport T3 Terminal) 8.7km Shenzhen Star Park Hotel 9.1km

The two-level underground parking lot provides 9,500 parking spaces for private cars, with 300 There is more hotel option on our website with the discount rate to our buyers and exhibitors. VIP parking spaces and 1000 for trucks above ground. Please contact us for details

12 13 Visa Application Travel in Shenzhen city

Foreigners need a visa to go to Shenzhen unless they qualify for the 24-hour visa-free transit Shenzhen being such a new city has the advantage of a planned street grid. The quality of the urban or 144-Hour Visa-Free Transit or they come from countries that have reached visa waiver planning is reflected in excellent transport infrastructure. agreements with China. The good thing is that citizens of most countries can apply for a Shenzhen visa on arrival (VOA). By metro Passport holders of most foreign countries can obtain their invitation letter for applying visa through the travel agent. Alternatively, you could contact us for assistance for invitation letter processing. Please contact us for details.

Tips: Apply for a visa ahead of time if you must enter China. Do not rely on VOA or visa-free transit as the China immigration will provide no reason for deny your visa application. There is a risk that you cannot enter China if using this visa. The is the most convenient and easy to understand method of transport around the Shenzhen city area. Trains come every 3 minutes or so and the metro runs until 11PM. Fares are ¥2-9. The most convenient way to travel is to buy a card. This is a stored value ticket that you can just tap the card to use the metro service. Distance-based fares start from ¥2, with tokens 5-day Visa on Arrival (VOA) purchased from bilingual machines (you’ll need ¥1 coins or ¥5 notes). The five-day VOA is available at Luohu () Port, Shenzhen Airport, , Port and Fuyong Port. There is no office at /Lok Ma Chau or Shenzhen Bay, you will need a One-day travel passes can be bought at metro-station service booths for ¥20, good for both metro traditional visa to go through those ports. and buses. Most bus trips in town cost around ¥1 to ¥2 The visa enables travelers from most countries* to stay in Shenzhen for up to 5 days without applying for a regular visa. During the 5 days, tourists cannot leave Shenzhen for other mainland Chinese cities. The Shenzhen Metro currently has 8 lines, 199 stations. Fuyong station (Line 11) is the close station to the venue Website: http://www.szmc.net/page/eng/index.html *This countries list changes often and without notice and there is no official announcement on the government official website. Eligible passport holders of many western countries can get a VOA in Shenzhen. You can check your local embassy or us before using this visa on arrival. By Taxi

Flagfall for taxis is ¥12.50 (¥16 from 11pm to 6am), 24/144-hour visa-free transit with a ¥4 fuel surcharge and ¥2.40 for every Visa Free transit meaning you will have free transit throughout the whole Guangdong province additional kilometre. For trips out of the city, you including Shenzhen. It will be available to citizens of 53 countries who meet certain criteria. can usually negotiate a fee in advance. Tipping is • Inform the airline when booking the ticket not expected at all. Round up to the next Yuan. • Passport/Travel Document valid for at least 3 months from the date of entry It is rare to find any drivers who speak English. • Confirmed onward ticket to a third country/region Hence be sure to have the names and addresses • Visa for a third country/region (if one is rqd.) of your destinations written in Chinese to show • Must enter via Guangzhou Baiyun Airport, Shenzhen Bao’an Airport, or Chaoshan Airport. your taxi driver if you do not speak Mandarin.

For the details of the transit, please check with your local China embassy for the details.

14 15 Shenzhen is a sprawling city covering ten districts and having around 15 million inhabitants. The well-developed public transport system is both efficient and inexpensive. Beside the amazing food during the whole day & night-time and its image as a fast-paced business city, Shenzhen SIGHTSEEING offers a lot to do & to discover. Here are a few “Hot-Spots” in Shenzhen.

Ping An Finance Centre The is a 115- megatall . It was completed in 2017, becoming the tallest building in Shenzhen, the 2nd tallest building in China and the 4th tallest building in the world. FreeSky , located on the 116th floor combines sightseeing, entertainment, cultural creativity and popular science education with a super- view of 541 meters at a height.

Fuhau 3rd Road, Futian CBD, Futian, Shenzhen Shopping Park Metro Station, exit D

Shenzhen Safari Park Shenzhen Safari Park is a very popular zoo that combines animal performances, plants and animals and the first in China to un-cage the animals. It is home to over 300 animal breeds and many of these are exotic and rare animals from China and other parts of the world. Buses are available within the park to watch the animals in play or simply relaxing.

Shenzhen Safari Park, 4065 Xili Lake East, Nanshan District to , Exit B

17 Culture Tour

Splendid China Folk Village & Kingglory Plaza China Folk Culture Village Though more upscale than the much older The China Folk Culture Village is a part of Luohu Commercial station away, this Splendid China Folk Village in Shenzhen, China. mall lacks the polish of those in It is located adjacent to the Splendid China such as Coco Park. theme park and features displays of the daily life and architecture of China’s 56 ethnic groups.

Splendid China·Folk Culture Villages, 2028 Renmin South Road, Luohu, Nanshan District, Shenzhen Shenzhen to OCT Station, Exit C or D Goumao station and take exit A

Nantou Ancient Town Located in Nanshan District, Ancient Art walks Town, also known as Xin’an Ancient Town, was built in 1394. Traditional residential houses and temples with styles from the Dafen Oil Painting Village can also be seen inside the ancient town. In a suburb of Buji, Longgang, Shenzhen. The area is an artist village for the production of 2 Nantou Jiaochang, Shennan Boulevard, replicas of masterworks and outsourcing of Nanshan District, Shenzhen original art creation. Line 1 to Taoyuan Station Exit B and then take a 5-mintue walk Buji Neighborhood Committee, Longang District, Shenzhen 518112, Take Longgang Subway Line (the ) to Dafen Metro Station, Take the Go shopping A1 exit

Huaqiang North Road Commercial District OCT Loft Miniscule spy cameras, jiving robots, e-skateboards, Evolved from a defunct factory zone, the air-conditioned jackets – for a sea of innovative, cut- creative culture park comprises leafy lanes price kidult toys, head to this multifloor electronics and open squares with exhibition spaces, mall on Huaqiang Bei Commercial St. Look for large-scale installations and alfresco coffee building 2 with its curved glass facade. Building 1 shops. just sells electrical components. Jie, Oversea Chinese Town, Huaqiang North Road, Futian District, Shenzhen Shenzhen 518021, China Line 1 of Qiaocheng East station, take /Line 7 to Huaqiang North station the exit A

18 19 Leisure Walk Quirky theme parks

Shenzhen It is a hill and urban park in Shenzhen. It is located at the northern end of the Futian Central Business District and covers an area of 150 hectares filled with beautiful flowers & plants. Perfect to escape the big city life for a short-time.

Hongli Road, Futian District, Shenzhen 518028, China Children’s Palace Station and take exit F1

Spa day

Happy Valley Shenzhen Covering an area of 350,000 square meters (86 acres), the park is composed of nine themed areas including Spanish Square, Cartoon City, Mt. Nanshan District, Shenzhen, Adventure, Gold Mine Town, Shangri-la Woods, China Sunshine Beach, Typhoon Bay, Playa Maya Water Line 1 or 2 to Window of the Park and Happy Times World Station, Exit A Water Cube spa hotel The gaudy, gold-dipped complex contains multiple floors of dimly lit massage rooms (including one It is a fantastic replica park situated at the Overseas communal foot-massage zone), massage Chinese Town. Here you can see vivid replicas pools, karaoke, video games, gym of the world’s wonders, historical heritages and equipment, food, Wi-Fi.And for RMB100 famous scenic sites. you can walk from the Taj an hour for a reflexology massage or Mahal to the Sydney Opera House and over to RMB200 for a full-body massage. within a few hours.

1-6/F, Gangchenghuating Building, 9037 Shen Nan Da Dao, HuaQiaoCheng, Yunong Village, Futian, Shenzhen Nanshan Qu, Shenzhen, China of Futian Checkpoint station Line 1 or 2 to Window of the World Station, Exit J

20 21 Local Restaurants

Luk Show Shenzhen is nowhere near being a gastronomical capital like Hong Kong, but you’ll find cuisines (Sichuan cuisine) from all over China due to the migration of large numbers of people from all across the country. Shenzhen residents adore Sichuan food, There are also many Asian restaurants and Western-style restaurants. especially spicy fish with pickled mustard greens. Definitely order the signature sea bass, which comes in a large vat of sour soup and is topped with chili, peppercorns, pickled mustard greens and other bold and spicy ingredients. Haidilao Hot Pot (Hot pot) Shop 081-083A, 2/F, Uniwalk , 99 Xinhu Hot pot restaurants are best for small groups Rd, Baoan District , Shenzhen of friends or family. This way of eating isn’t , but is common in Sichuan and Laurel Restaurant (Luoho Branch) other provinces.You can enjoy socializing as the Chinese do by sitting around a table with (Dim sum and Canton cuisine) a big pot boiling in the middle. You’ll select a A longstanding dim-sum restaurant with group of ingredients to boil with the help of more than half a dozen branches in Shenzhen, the waiter. Laurel prides itself on friendly service. All the classics are well represented here, including Cantonese roast meats, with an English 5-6/F, Youyicheng, No.63 Youyi Road, picture menu to help you order. , Shenzhen, China 5F, Louhu Commercial City, Renmin http://www.haidilao.com Road | Railroad Station Square, Shenzhen, China http://www.laurelgroup.com.cn Bashu Style Sichuan (Sichuan cuisine, Stir-Fry Dishes) It might be the flagship of Sichuan cuisine in Grandma’s Home (KK Mall) Shenzhen. Foreigners like it, and it is ranked ( cuisine) #257 out of 3,912 restaurants (TripAdvisor, It almost lives up to its reputation, with low 2016). There are several branches in the prices and generous portions but dishes do city, but in Luohu is the most easily vary enormously in quality. The braised pork accessible for foreign travelers.animals in play and tea-scented chicken are both good bets to or simply relaxing. get a taste of classic Hangzhou flavours.

No.5016 Shennan East Road | 4/F, KK Luohu District, Phoenix Rd, Jinji Feng Mall, Shenzhen, China Huang Building, Level B1 http://www.waipojia.com.cn 11am–2pm and 5pm–09:30pm

22 23 Muslim Noodle House — (-style Noodles made by Hand) Among these noodle restaurants, the most noteworthy is the Muslim Noodle House in the tourist/expat popular Sea World area. It isn’t a ritzy place, and the dishes are inexpensive. The consistent quality, large portions, and good tastes have made it popular. It is also among the least expensive restaurants for a meal Hoi Fan HEYTEA around Sea World. (Chinese) (Dessert and Drink) 8 Taizi Road, Shekou, Shenzhen Get an iced lemon coke with your ‘kung-fu’ The brand’s best known for its fresh brews, from crispy duck at this fun contemporary Canto smashed fruit to addictive cheese foam-topped chain, originally from Guangzhou. teas. Try the rich cheese-cap tea, special fruit tea or bubble tea – all of which will leave you Nan Men Yi Fang Night markets hankering for more. (Food market) The food street called Nan Men Yi Fang is 3/F, One Link Plaza, No.230-232 Tianhe Shop T3078, 3/F, UpperHills South Side packed full of barbecue restaurants and Road, , Guangzhou, China One, 5001 Huanggang Rd, Futian District, stands, and here you will be served plates of Shenzhen the best barbecue food.

5F, Louhu Commercial City, Renmin Road | Railroad Station Square, Shenzhen, China

Coco Park (Drinking place) Coco Park downtown in Futian is the epicentre Yinxing Porridge Shop—Bao’an Distric Jinyue Xuan Cantonese Dim Sum of the Shenzhen bar and nightclub scene. (Canton cuisine) (Canton cuisine) Coco Park has a variety of bars packed into This restaurant features Cantonese congee (rice A stylish restaurant with the block. Shenzhen’s own Kingway Beer is soup or creamy rice), and for this reason, it ranks good ambiance and delicate dishes. Suitable for brewed in two locations in Shenzhen. lower among foreigners looking for something business feasts that have an open budget. Frozen exciting like duck. crab, abalone and goose liver makes the menu. Shopping Park station, Exit G

Jianshe Road, Gongming Town, Bao’an Floor 1-4, China House Mansion, 6013 District. Shennan Avenue, Futian District

24 25 Internet in China Essential App to travel in China

There are several options to provide you phone/ laptop/ device with mobile data: Wechat

Wechat is a messenger, video chat, social media platform, bank account, 1. Buy a Chinese Prepaid Sim card shopping app, and map all rolled into one. There are 3 major mobile internet carriers in You can translate messages sent on the app from English to Chinese and China: , , and China vice-versa; You can also use the “scan” function as a camera translator. Use the scanner to take Telecom. They offer a prepaid Sim-card. a photo of a menu or bus schedule, and WeChat will translate it to English. China Disadvantage Without a VPN you’re not able to access Facebook, all Google services (Gmail, An incredibly powerful feature of WeChat is WeChat Wallet.China is rapidly moving towards a Maps, etc.), WhatsApp cashless society. Through WeChat you can pay for almost everything on your phone. You’ll see QR codes taped to walls and laminated on cards. You can scan the code and then use a linked bank account or your WeChat balance to pay. 2.Buy a Hong Kong Sim card with Data Roaming To buy a data SIM card, you need to access China through Hong Kong. You can purchase different Sim cards from different providers in every Didi convenience store like 7-eleven, 1010 centers, Circle Didi is the Chinese version of Uber and can be useful in a variety of travel K shops & 3Shop. HongKong situations. The Roaming Sim card is a bit more expensive than a local Chinese Sim card but you’re able to access When you take a taxi, you’ll need to be able to tell the driver the name of Facebook, Google and WhatsApp without a VPN. where you’re going in Chinese. Didi solves that issue because it works just like Uber: When you are picked up, your destination is already loaded into the driver’s navigation.

In order to use Didi, you need WeChat Wallet. If you aren’t able to use WeChat pay, it is possible 3. Rent a portable Hotspot to request Didi’s for other people. Let your hostel or guesthouse know if you plan on arriving You can rent a portable Hotspot for China and Hong Kong in Hong Kong airport somewhere late and they can arrange a Didi for you. especial if you have few devices that need to connect to internet.

26 27 See you at Shenzhen in 2020! Registration Today!

Scan QR code to register

For more information, visit our official website for details! www.chinatoyfair.com www.chinababyfair.com www.licensing-china.com

Enquiry Messe Frankfurt (HK) Ltd Ms Peony Yu 35/F, China Resources Building, 26 Harbour Road, Wanchai, Hong Kong [email protected]