PARTNERSHIP PROPOSAL TOON CUP WILL TAKE PLACE AS PLANNED!

While for a known reason Euro 2020 has been postponed for a year... EURO …the characters will do everything to provide 2020 great sport experience for young and older football fans! WHAT IS TOON CUP?

Casual football mobile app and web game. Players choose a country and build a team using their favourite CN characters. They can tackle the ball, dribble, pass, shoot and unlock new playable characters by earning coins.

Available as: Desktop/Mobile/Tablet web game IOS/Android Mobile app

Game is Free AD FUNDED

Live Dates Web game & mobile app: June 11th Tournament: June 11th – August 6th App icons are not final MARKETING ACTIVITIES

▪ WEBSITE takeover presence (2 weeks from launch) ▪ Significant, DIGITAL paid campaigns driving both website traffic and app downloads ▪ SEARCH and APP STORE advertising ▪ YOUTUBE pre-roll / campaign ▪ ON-AIR promos (15” and 30” + squeeze credit) ▪ SOCIAL MEDIA promotion, both organic and paid All activities - TBC Most of promotion can include sponsor message TOON CUP LEGACY

Total app downloads since launch: 39.5M

Tournament Year Unique Users Matches Played Average Dwell time (Data Period)

Winter 2019 (Dec 17th – Jan 31st) 1.3M 11.8M 19.0 minutes

Summer 2019 (June 6th – July 31st) 14M 89M 24.4 minutes

Winter 2018 (Dec 13th – Feb 7th) 2.1M 22M 16.4 minutes

Summer 2018 (June 28th – August 8th) 9.2M 61M 17.2 minutes IN-APP ADVERTISING AND SPONSORSHIP OPPORTUNITIES

Mid-rolls on app Pitch side advertising

Plays after every 3 minutes of playing in app Pre-rolls on Web Game

Plays in-front, before game loads Centre Circle at kick off 1-MONTH MEDIA PACKAGE – NATIONAL –

Timing: June/July 2020 (4 weeks)

CN ONAIR: ▪ 150 x 15’’ bumper idents at first position in ad-break • 100 x 15’’ bumper idents Cartoon Network NL / 50 x 15” bumper idents Cartoon Network FR

CN ONLINE: ▪ 100.000 x 15’’ prerolls with partnership spot on Cartoon Network website, Toon Cup microsite and in Toon Cup app • 60.000 x 15’’ prerolls Cartoon Network NL / 40.000 x 15” prerolls Cartoon Network FR ▪ 200.000 x 15’’ prerolls with partnership spot on CN YouTube channel • 120.000 x 15’’ prerolls Cartoon Network NL / 80.000 x 15” prerolls Cartoon Network FR

PRODUCTION: 3.000€ PRICE incl. production costs: 13.000€

*Please note the split is an estimation and needs to be checked with the available inventory with both Cartoon Network NL and FR 1-MONTH MEDIA PACKAGE – FLANDERS –

Timing: June/July 2020 (4 weeks)

CN ONAIR: ▪ 150 x 15’’ bumper idents at first position in ad-break

CN ONLINE: ▪ 60.000 x 15’’ prerolls with partnership spot on Cartoon Network website, Toon Cup microsite and in Toon Cup app ▪ 200.000 x 15’’ prerolls with partnership spot on CN YouTube channel

PRODUCTION: 2.200€

PRICE incl. production costs: 11.250€

*Please note this is an estimation and needs to be checked with the available inventory with Cartoon Network NL 1-MONTH MEDIA PACKAGE – WALLONIA –

Timing: June/July 2020 (4 weeks)

CN ONAIR: ▪ 150 x 15’’ bumper idents at first position in ad-break

CN ONLINE: ▪ 40.000 x 15’’ prerolls with partnership spot on Cartoon Network website, Toon Cup microsite and in Toon Cup app ▪ 200.000 x 15’’ prerolls with partnership spot on CN YouTube channel

PRODUCTION: 2.200€

PRICE incl. production costs: 11.250€

*Please note this is an estimation and needs to be checked with the available inventory with Cartoon Network FR 2-MONTHS MEDIA PACKAGE – NATIONAL –

Timing: June-July 2020 (8 weeks)

CN ONAIR: ▪ 180 x 15’’ bumper idents at first position in ad-break • 120 x 15’’ bumper idents Cartoon Network NL / 60 x 15” bumper idents Cartoon Network FR

CN ONLINE: ▪ 150.000 x 15’’ prerolls with partnership spot on Cartoon Network website, Toon Cup microsite and in Toon Cup app ▪ 100.000 x 15’’ prerolls Cartoon Network NL / 50.000 x 15” prerolls Cartoon Network FR ▪ 400.000 x 15’’ prerolls with partnership spot on CN YouTube channel ▪ 300.000 x 15’’ prerolls Cartoon Network NL / 100.000 x 15” prerolls Cartoon Network FR ▪ 30.000 x in-app advertising (pitch side and centre at kickoff) ▪ 20.000 x in-app advertising Cartoon Network NL / 10.000 x in-app advertising Cartoon Network FR

PRODUCTION: 3.200€ PRICE incl. production costs : 18.500€ *Please note the split is an estimation and needs to be checked with the available inventory with both Cartoon Network NL and FR 2-MONTHS MEDIA PACKAGE – FLANDERS –

Timing: June-July 2020 (8 weeks)

CN ONAIR: ▪ 180 x 15’’ bumper idents at first position in ad-break

CN ONLINE: ▪ 100.000 x 15’’ prerolls with partnership spot on Cartoon Network website, Toon Cup microsite and in Toon Cup app ▪ 400.000 x 15’’ prerolls with partnership spot on CN YouTube channel ▪ 20.000 x in-app advertising (pitch side and centre at kickoff)

PRODUCTION: 2.400€

PRICE incl. production costs: 15.750€

*Please note this is an estimation and needs to be checked with the available inventory with Cartoon Network NL 2-MONTHS MEDIA PACKAGE – WALLONIA –

Timing: June-July 2020 (8 weeks)

CN ONAIR: ▪ 180 x 15’’ bumper idents at first position in ad-break

CN ONLINE: ▪ 50.000 x 15’’ prerolls with partnership spot on Cartoon Network website, Toon Cup microsite and in Toon Cup app ▪ 200.000 x 15’’ prerolls with partnership spot on CN YouTube channel ▪ 20.000 x in-app advertising (pitch side and centre at kickoff)

PRODUCTION: 2.400€

PRICE incl. production costs: 13.250€

*Please note this is an estimation and needs to be checked with the available inventory with Cartoon Network FR CLICK TO SEE MORE

PROMO MATERIAL PLAY TOON CUP EXCLUSIVE ONLINE! GAMEPLAY

DOWNLOAD MOBILE APP LET’S MEET ON THE FOOTBALL PITCH!