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XV International Scientific Conference on Service Sector INSCOSES 2020 XV International Scientific Conference on Service sector INSCOSES 2020 Ohrid 11-12 September 2020 1 Publisher: Faculty of Tourism and Hospitality Kej Macedonia 95, 6000 Ohrid, MACEDONIA Phone: +389 76 355 501 E-mail: [email protected]; [email protected] www.ftu.uklo.edu.mk; conference.ftu.uklo.edu.mk CIP - Каталогизација во публикација Национална и универзитетска библиотека "Св. Климент Охридски", Скопје 338.48(062) 33(062) INTERNATIONAL Scientific Conference on Service sector INSCOSES (15 ; 2020 ; Ohrid) XV International Scientific Conference on Service sector INSCOSES 2020, Ohrid 11-12 September 2020 [Електронски извор] / [organizing committee Cvetko Andreeski ... и др.]. - Ohrid : Faculty of tourism and hospitality, 2020 Начин на пристапување (URL): https://ftu.uklo.edu.mk/. - Текст во PDF формат, содржи 89 стр., илустр. - Наслов преземен од екранот. - Опис на изворот на ден 09.12.2020. - Библиографија кон трудовите ISBN 978-608-4676-01-0 а) Туризам -- Собири б) Економија -- Собири COBISS.MK-ID 52648197 2 Organizing Committee: Prof. Cvetko Andreeski, PhD, Dean Prof. Branko Nikolovski, PhD Prof. Liljana Batkoska, PhD Prof. Risto Gogoski, PhD Prof. Pere Aslimoski, PhD Prof. Ivanka Nestoroska, PhD Prof. Simona Martinoska, PhD Prof. Snežana Dicevska, PhD Prof. Vera Karadzova, PhD Prof. Aleksandar Trajkov, PhD Prof. Irina Petrovska, PhD Prof. Elena Cickovski, PhD Co-organizing institution: Faculty of Hotel Management and Tourism, Vrnjačka Banja, SERBIA Program Committee: Agnieszka Malkowska, PhD, Poland Andrej Mićović, PhD, Serbia Biljana Petreska, PhD, Macedonia Branko Nikoloski, PhD, Macedonia Darko Babić, PhD, Croatia Dejan Sekulić, PhD, Serbia Dina Loncaric, PhD, Croatia Djurdjica Stojanovic, PhD, Serbia Dragan Tesanovic, PhD, Serbia Dominika Rajcanovska, PhD, Macedonia Drago Cvijanovic, PhD, Serbia Elena Cickovska, PhD, Macedonia Elena Gaiko, PhD, Russia Elizabeth Ineson, PhD, UK Emil Papazov, PhD, Bulgaria Evica Delova Jolevska, PhD, Macedonia Hans Michael Wolfgang, PhD, Germany Helmut Gründl, PhD, Germany Igor Sergeev, PhD, Russia Irena Kikerkova, PhD, Macedonia Irina Petrovska, PhD, Macedonia Ivanka Nestoroska, PhD, Macedonia Jakša Krišto, PhD, Croatia Joanna Hernik, PhD, Polland 3 Jordanka Aleksieva, PhD, Bulgaria Klime Poposki, PhD, Macedonia Ksenija Vodeb, PhD, Slovenia Lidija Simonceska, PhD, Macedonia Liljana Sokolova, PhD, Serbia Lyudmila Mihaylova, PhD, Bugaria Marija Radosavljevic, PhD , Serbia Marijan Curkovic, PhD, Croatia Marijana Kurak, PhD, Croatia Marika Basheska – Gjorgjieska, PhD, Macedonia Marina Blazekovic Toshevski, PhD, Macedonia Marina Tkachenko, PhD, Russia Marinko Maslarić, PhD, Serbia Martin Bosch, PhD, Switzerland Miriam Bait, PhD, Italia Mirjana Radovič Marković, PhD, Serbia Miroslava Atanasova Rakovska, PhD, Bulgaria Nadezda Viktorovna Kirillova, PhD, Rusia Natalia Gavkalova, PhD, Ukraine Naume Marinoski, PhD, Macedonia Nebojsa Pavlovic, PhD, Serbia Olga Shishkina, PhD, Russia Patricia Born, PhD, USA Piotr Manikowski, PhD, Poland Ratko Stanković, PhD, Croatia Sanel Jakupovic, PhD, Bosnia and Herzegovina Sanja Vlahovic, PhD, Montenegro Simona Martinoska, PhD, Macedonia Slađana Vujičić, PhD, Serbia Snezana Milicevic, PhD, Serbia Srdjan Milosevik, PhD, Serbia Srdjan Redzepagic, PhD, France Stanislav Ivanov, PhD, Bulgaria Stephane Ngo Mai, PhD, France Stojan Marinov, PhD, Bulgaria Tome Nenovski, PhD, Macedonia Valentina Lukina, PhD, Russia Valeria Vitanova, PhD, Bugaria Vanja Dragicevic, PhD, Serbia Vladimir Kašćelan, PhD, Montenegro Vladimir Njegomir, PhD, Serbia Vladislav Marjanovic, PhD, Serbia Zoran Stojanoski, PhD, Macedonia Zorka Grandov, PhD, Bosnia and Herzegovina 4 Contents THE RISKS OF THE 2020s – THEIR IMPACTS AND MANAGEMENT ........................................................ 16 Vladimir Njegomir ............................................................................................................................. 16 THE IMPORTANCE OF INNOVATIONS FOR THE SUSTAINABLE DEVELOPMENT OF TOURISM .............. 22 Vladislav Marjanović, Dejan Đorđević, Igor Mladenović .................................................................. 22 POSSIBILITIES FOR IMPROVING THE TOURISM OFFER OF VRNJAČKA BANJA, SERBIA ......................... 30 Snežana Milićević .............................................................................................................................. 30 Nataša Đorđević ................................................................................................................................ 30 ECONOMIC, SOCIAL, ENVIRONMENTAL AND CULTURAL IMPACTS OF TOURISM ................................ 36 Nebojša Pavlović, PhD ....................................................................................................................... 36 Vladan Petrović, PhD candidate ........................................................................................................ 36 TOURISM ACTIVITIES IN THE DEPOPULATED RURAL AREAS: ASSESSMENT OF SELECTED VILLAGES INNORTH MACEDONIA ......................................................................................................................... 43 Nikola V. Dimitrov ............................................................................................................................. 43 Biljana Petrevska ............................................................................................................................... 43 NATURAL RESOURCES AND RURAL TOURISM:EVALUATION OF SELECTED AREAS FROM NORTH MACEDONIA AND SERBIA ..................................................................................................................... 50 Nikola V. Dimitrov ............................................................................................................................. 50 Aleksandra Terzić .............................................................................................................................. 50 COVID-19 IMPACT ON CAPITAL MARKETS IN EUROPEAN UNION AND CHINA..................................... 57 Matej Smalik ..................................................................................................................................... 57 Matúš Medvec .................................................................................................................................. 57 LINKING BANKS AND INSURANCE COMPANIES – A NEW TREND IN THE MACEDONIAN BANKING SECTOR .................................................................................................................................................. 62 Gligor Bishev ..................................................................................................................................... 62 Marina Blazhekovikj Toshevski ......................................................................................................... 62 Dragica Odzaklieska .......................................................................................................................... 62 PRACTICE AND PROSPECTS OF LOCAL ECONOMIC DEVELOPMENT ..................................................... 69 Nataliia Gavkalova ............................................................................................................................ 69 Alina Zilinska ..................................................................................................................................... 69 NUTRITION AND HEALTH STATUS OF GERIATRIC CENTER USERS, CHALLENGE FOR THE CATERING ... 76 Liljana Sokolova, Hajnalka Požar, Nataša Sabo Čamprag ................................................................. 76 CULTURAL HERITAGE AND ITS IMPACT ON TOURISM INDUSTRY IN KOSOVO ..................................... 83 Alberta Tahiri, Idriz Kovaçi ................................................................................................................ 83 5 INTEGRATION OF SPA AND RURAL TOURISM – AFFIRMATION OF LEMEŠKA SPA IN A RURAL TOURIST ATTRACTION1 Drago Cvijanović University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, Vojvođanska Street no. 5A, 36210 Vrnjačka Banja, Serbia, Phone: +381 63 295 111, E-mail: [email protected] and [email protected] ORCID ID: https://orcid.org/0000-0002-4037- 327X Tamara Gajić Novi Sad Business School, Vladimira Perića Valtera no. 4, 21000 Novi Sad, Serbia, Senior research, South Ural State University, Institute of Sports, Tourism and Service, Chelyabinsk, Russia; e-mail: [email protected] Miljan Leković University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, Vojvođanska Street no. 5A, 36210 Vrnjačka Banja, Serbia, Phone: +381 64 358 23 04 , E-mail: [email protected] and [email protected] ORCID ID: https://orcid.org/0000-0002-4952-3991 ABSTRACT Rural tourism is an insufficiently valorized resource in Serbia, although it is becoming a daily necessity of the people, as well as a segment that can significantly contribute to the development of the economic sector in the future of the country. The authors of the paper presented a research on the possibility of turning Lemeška Spa into an attraction that would affect rural tourism development. Lemeška Spa has not been in operation for many years, and since a feasibility study for its revitalization project has been made, the authors conducted a survey of the local population regarding the importance of the potential affirmation of the complex in the tourist market of spa tourism, as well as in the rural tourist attraction. Obtained data undoubtedly
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