VIRGINIA VIRGINIA CHRISTMAS TREECHRISTMAS GROWERS TREE GROWERS News Journal for Virginia Grown Christmas Trees ASSOCIATION ASSOCIATION Published by the Virginia Christmas Growers Association

VolumeVolume 1,1, Issue Issue 1 1 SprinSpringg 2011 2011 InsideInside thisthis Issue:

NewNew Look!Look! President’s Message – 2 President’s Message – 2 Officers/Directors 4 Officers/Directors – 4 Marketing Survey 5 Marketing Survey – 5 Marketing Grant 7 Marketing Grant – 7 Why Ag? 8 Why Ag? – 8 Farm Tour 101 9 Farm Tour 101 – 9 Trees are Ag 12 Trees are Ag – 12 Scouting Guide 14 Scouting Guide – 14 National News 15 National News – 15 Are You Green 16 FirAre Seed/Lumber You Green – 1617 CommissionerFir Seed/Lumber of – Ag 17 CommissionerPlants Trees of 19 Ag FacebookPlants Instructions Trees – 19 20 FacebookTree Conference Instructions 21 – 20 VCTGATree Conference Meeting – 2221 VCTGATrees for Meeting Troops –23 22 TreesGovernor, for Troops Trees – & 23 Governor,Wreaths Trees 23 & Wreaths – 23

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TreeTree Teck Teck – 7 7 The Virginia KelcoKelco – 9 9 Christmas Tree We Have a New Look! RiversideRiverside – 9 9 Growers Asso We Have a New Look! Tim Mitchell 11 As previously communicated VCTGA is taking a fresh critical look at our publications. Our Tim Mitchell – 11 As previously communicated VCTGA is taking a fresh critical look at our publications. Our CherokeeVCTGA Mfg.Tags –13 13 intent is to streamline and improve the look and the quality of this, our organization’s news Bosch 18 intent is to streamline and improve the look and the quality of this, our organization’s news Bosch – 18 journal.journal. Pines Pines and and Needles Needles is is now now Virginia Virginia Evergreen Evergreen. . ChristmasChristmas Hill Hill – 18 18 Fraser Knoll 24 Fraser Knoll – 24 You’llYou’ll noticenotice thethe newnew namename andand tthehe newnew look.look. WeWe wantwant toto meetmeet youryour needsneeds by by informing informing andand educatingeducating our our growers growers by by providing providing the the best best technical technical information information available available for Virgin-for Vir- iaginia Christmas Christmas tree treegrowers. growers. We wantWe want to share to share with ourwith members out members the best the in bet production in production and growingand growing practices, practices, the most the most recent recent trends trends and helpsand helps in marketing in marketing and promotion,and promotion, and theand best in new and ongoing services and products available to use through our advertisers the best in new and ongoing services and products available to use through our advertis- and the companies who serve our agricultural farming community. We also want to be informeders and theabout companies what impacts who our serve industry our agricultural in terms of legislationfarming community. and regulatory We alsoissues. want to be informed about what impacts our industry in terms of legislation and regulatory issues.

VCTGA News Journal – Spring 2011 | 1

VCTGA News Journal – Spring 2011 Page 1 Presidentially Speaking…. Presidentially Speaking…. Planning & Planting for Christmases Planning & Planting for Christmases Past, Present & Future Past, Present & Future

M & M’s to Moon Pies Contributing A little over a year ago, as we began a new decade, I wrote and Coordinating Editors M & M’s to Moon Pies Contributing A alittle column over ina yearwhich ago, I referred as we tobegan “M & a M’s new”. decade,Those “M I wrote& M’s” and Coordinating Editors a were,column of incourse, which referringI referred to to marketing “M & M’s ”.and Those membership “M & M’s”. I Membership were,then of wrote course, about referring some ofto themarketing initiatives and under membership way following. I MembershipJocelyn Lambert thenour wrote initial aboutStrategic some Planning of the meetinginitiatives in under both thoseway following two focus Jocelyn Lambert Technical Support ourareas. initial Strategic Planning meeting in both those two focus

Technical& Production Support areas.Here we are a year later and I’d like to report that we moving John Carroll & Kyle Peer & Production Hereforward we are in a both year areas.later and First, I’d like in theto report area that of membership,we moving John Carroll & Kyle Peer we’ve set a goal of increasing by 20%. So how do we ac- Mount Rogers Report forward in both areas. First, in the area of membership, we’vecomplish set a that?goal Weof increasing do it by taking by 20%. a hard So how look do at whatwe ac- we Charlie Connor Mount Rogers Report complishoffer our that? members; We do by it identif by takingying the a hard needs look of atour what member we Charlie Connor offergrowers. our members; What mandates by identif ying do we the have needs from of our our member member- Pathology & Disease Norman Dart growers.ship? Are What we supplying mandates the do needed we have “tools” from to our our member- growers? Pathology & Disease Tools that are needed to not just get by but to succeed and Norman Dart ship? Are we supplying the needed “tools” to our growers? Pests Toolsto expand that are our needed operations to not and just our get profits. by but I’mto succeedreminded and that in our mission statement we are tasked with helping “profes- PestsEric Day to expand our operations and our profits. I’m reminded that in sionalour mission Christmas statement tree growers we are intasked the expansion with helping of our“profes- farm- Eric Day ing industry by growing and marketing quality trees”. VDACS Support & Updates sional Christmas tree growers in the expansion of our farm- Danny Neel VDACS Support & Updates ingThe industry second by areagrowing addressed and marketing with the quality whole trees”. “M & M” thing Dave Robishaw Danny Neel was marketing. What’s the good in growing a quality farm The second area addressed with the whole “M & M” thing Dave Robishaw product if we aren’t selling that quality product? We applied Marketing, Promotion, was marketing. What’s the good in growing a quality farm

& Social Media productfor and if receivedwe aren’t a sellingmarketing that grantquality to product?help in expanding We applied our Marketing, Promotion, Sue Bostic market and promoting increased sales of our product- Vir- & Social Media for and received a marketing grant to help in expanding our ginia Grown Christmas trees. We’re working on that initiative Sue Bostic market and promoting increased sales of our product- Vir- Grant Updates now, but we’re not stopping there. In seeking to really build ginia Grown Christmas trees. We’re working on that initiative Sue Bostic, Greg Lemmer momentum for promotion and sales, we’re applying for addi- Grant Updates now, but we’re not stopping there. In seeking to really build tional grant funds to help with our association’s continuing Sue Bostic, Greg Lemmer momentum for promotion and sales, we’re applying for addi- Editor in Chief -Jeff Miller marketing efforts. (You’ll see more about that elsewhere in tional grant funds to help with our association’s continuing this issue.) Editor in Chief -Jeff Miller marketing efforts. (You’ll see more about that elsewhere in Virginia Christmas thisThis issue.) past winter, calls were received requesting information Tree Growers Association Inc. Virginia Christmas on winter meetings for our growers. We’re looking into being 383 Coal Hollow Rd This past winter, calls were received requesting information Tree Growers Association Inc. able to fund a winter meeting in 2012. In addition to our Christiansburg, VA 24073-6721 on winter meetings for our growers. We’re looking into being 383 Coal Hollow Rd regular annual meeting, this winter meeting would afford us PH: 540-382-7310 able to fund a winter meeting in 2012. In addition to our Christiansburg, VA 24073-6721 additional opportunities to bring in speakers with expertise in Fax: 540-382-2716 regular annual meeting, this winter meeting would afford us PH: 540-382-7310 key areas of benefit to our growers across the Common- additional opportunities to bring in speakers with expertise in Fax: 540-382-2716 wealth in a concentrated 1-day format. [email protected] key areas of benefit to our growers across the Common- www.VirginiaChristmasTreees.org [email protected] wealthAlright, in a so concentrated that takes care 1-day of format. the aforementioned M & M’s,

www.VirginiaChristmasTreees.org I’m sure you’re wondering “What’s with the Moon Pies?” Alright, so that takes care of the aforementioned M & M’s, Here’s the scoop. On a recent winter trip to Charleston, I’m sure you’re wondering “What’s with the Moon Pies?” John and I happened to step into the Moon Pie General Here’s the scoop. On a recent winter trip to Charleston, Store , a charming nostalgic place complete with every type Johnof Moon and I Pie happened imaginable to step and intoshelves the andMoon vintage Pie General coolers Store , a charming nostalgic place complete with every type filled with the likes of R.C. Cola and “the real thing”- (that’s of Moon Pie imaginable and shelves and vintage coolers Coca Cola, of course). That little establishment, in the mar- filled with the likes of R.C. Cola and “the real thing”- (that’s ket area of Charleston, just put a smile on your face and Coca Cola, of course). That little establishment, in the mar- “called” you to grab some change and take a little bit of nos- kettalgia area home of Charleston, with you. just put a smile on your face and

“called” you to grab some change and take a little bit of nos- talgia(continued home with on page you. 3)

(continued on page 3) 2 | VCTGA News Journal – Spring 2011 (continued from page 2 Well, I mention this Moon Pie eating them anymore. When’s the - Presidentially Speaking…”) Story for several reasons. So, last time you saw someone grab- what is with the Moon Pie? bing that for lunch, snack, or at a Well, what really impacted me Sheets while traveling? The was a small screen showing a What can we learn? American diet and the times have DVD that “told the story of the  First, we had a guy (the changed. So where does that beginning of what we now know leave the moon pie? Have they a salesman) who listened and as the Moon Pie”. developed a healthier alternative identified the needs and de- product that better “fits the time”? You know sires of his customers. I don’t really know. all about this  graham Second, we had the boss Let’s hope we, as an industry, cracker people (the company- can adapt and continue keep- concoction management) who was will- ing the American public com- with the ing to take a bit of a risk and ing back for more? try something a little differ- marshmal- Are we doing all we can to ge- low creme ent in providing a better, more saleable product. netically produce better spe- filling covered in chocolate and cies? you may even know its story. (It,  Third, the company (busi- the story that is, was new to Are we working on eliminating ness) acted on that the “negatives” of buying a me!) It seems a rather persistent knowledge and moved for- salesman from Chattanooga fresh tree? (Hassles like mess- ward. iness, poor needle retention, Bakery; Earl Mitchell, Sr. dis- etc.) covered that coal mines near Now, as far-fetched as this may Chattanooga began selling seem, I find we (everyone pro- Are we ready when the artificial marshmallow crème in their ducing and selling a product) is industry comes up a “recycled company store to miners who trying to do the same thing. We tree” – a tree made of 100% soon began dipping graham should be: recycled materials? crackers into the fluff. Well, that  Researching to produce an I really don’t know, but I do know I salesman discussed “the snack” improved genetically supe- want to be working with an asso- with some miners and came up rior tree ciation that’s seeking to ask the with a “prototype”. This sales- right questions and work hard to man, then explaining why his  Constantly looking to identi- research and find not just an- sales were so low to “manage- fy what our consumers want swers, but the best answers for ment, shared the idea of a full and why they buy it our growers and our industry. size chocolate covered pie with  Consistently providing that graham crackers and marshmal- quality product at the right low cream. The idea to call it a price “Moon Pie” simply derived from the fact it looked like the moon!  Creating the positive expe- That same Moon Pie along with rience with that quality R.C. Cola became what was product that will keep peo- known as “working man’s lunch” ple coming back for more in the 1950’s. I think a song was even written about it and I be- So, the next time you think of a lieve the Apollo 11 astronauts Moon Pie, remember the Moon even carried moon pies right Pie General Store and the little down to the moon’s surface and “working man’s lunch” that be- brought the food back to be came a part of America’s D.N.A. consumed as the first food item After all, isn’t that what we’re consumed that returned from trying to do- Get into America’s the moon! Not bad for a couple D.N.A. with a great irresistible of graham crackers, some product that sells both nostalgia marshmallow crème, and some and a green holiday way of life? chocolate. We are already doing that! Now, on last thought- the problem with Moon Pies is we’re not really Virginia Carroll, VCTGA President

VCTGA News Journal – Spring 2011 | 3 VCTGA News Journal – Spring 2011 Page 3

VCTGA Officers & Board of Directors 2011

Officers Directors Ex-officio Directors Virginia Chisholm Carroll, Pres- Charles Conner, Director 2 yr Sue Bostic, Grants Director ident 970 Snider Branch Rd. 5110 Cumberland Gap Road 207 Fairway Drive, Louisa, VA Marion, VA 24354 Newport VA 24128 23093-6522 (H) [email protected] [email protected] [email protected] home (276)783-7732 Phone number: 540-544-7303 Phone number: (540) 967-1076 Cell (276)685-2392 (home) John Carroll, National (540) 872-3817 (Farm/Christmas Robert O’Keeffe, Director, Advisor/Director Shop) Scholarships 2 yr Claybrooke Farm Cell number (540) 872-8027 Rifton Farm & Nursery 207 Fairway Dr 240 Rifton Lane Louisa VA 23093 Tim Williams, Past President Pilot, Va. 24138 Phone 540.872.3817 Spruce Rock Farm [email protected] [email protected] 1104 Morningwood Lane Home (540) 651-8440 [email protected] Great Falls VA 22066 Cell (540) 580-3528 Phone: 540.543.2253 Danny Neel, Industry Advisors [email protected] Greg Lemmer, Director 2 yr. VDACS, Marketing Specialist Boy’s Home Christmas Tree Farm 250 Cassell Rd Steven (Steve) E. Satterfield, 306 Boy’s Home Rd Wytheville VA 24382-3317 Vice President Covington VA 24426-5518 Phone: 276-228-5501 21041 Clarks Mountain Road PH: 540-965-7700 Cell: 804-477-4113 Rapidan, Virginia 22733 Fax: 540-965-7702 Fax: 276-228-6579 [email protected] [email protected] [email protected] 540-672-4512 (home) Jocelyn Lampert, Director 1 yr. David Robishaw, Industry Jeff Miller, Secretary/Treasurer Crazy Joe’s Christmas Tree Farm Advisor VCTGA Newsletter Editor 18028 Carrico Mills Road VDACS, Marketing Horticulture Management Elkwood VA 22718 900 Natural Resources Drive, Associates LLC Home: 540.423.9020 Suite 300 383 Coal Hollow Rd [email protected] Charlottesville, VA 22903 Christiansburg VA 24073-6721 434-984-0573 phone 540-382-7310 (Office) Tommy Naylor, Director 1 yr 434-984-4156 fax 540-382-2716 (fax) Northlake Christmas Tree & 804-357-3014 540-250-6264 cell Nursery david.robishaw 540-382-7575 Home 7326 Meadowbrook Road @vdacs.virginia.gov secre- Benson NC 27504 [email protected] Phone: 919.894.3524 Kyle Peer, Industry Advisor www.VirginiaChristmasTrees.org Fax: 919-894-3524 VA Tech Dept of Forestry [email protected] PO B0x 70 Horticulture Management Asso- Critz VA 24082 ciates LLC Dave Thomas, Director 1 yr. Phone: 276.694.4135 [email protected] Valley Star Farms [email protected] 390 Almond Drive Luray VA 22835 Home: 540.860.8040 [email protected]

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| VCTGA News Journal – Spring 2011 VCTGA News Journal – Spring 2011 | 5 6 | VCTGA News Journal – Spring 2011 The industry faces many chal- The project "Marketing Expan- VCTGA receives lenges that must be promptly sion Initiative Promoting Virginia addressed. This proposal will Grown Christmas Trees" has USDA Specialty Crop enhance marketing practices the overall goal for the Virginia Marketing Grant and bring growers and buyers Christmas Tree Growers Asso- together in a professional set- ciation to increase marketing The Virginia Christmas Tree ting. All involved will benefit opportunities for Virginia Growers Association was re- from marketing expos and will Christmas tree growers and in- cently award a 2-year grant for boost the overall economic crease their customer baseline $29,965 from the USDA Spe- wealth of Virginia. by helping all tree growers cialty Marketing Grant Program across the Commonwealth lo- A strategic marketing plan is through the Virginia Department cate civic and non-profit groups proposed to help increase the of Agriculture and Consumer that are interested in buying effectiveness of the VCTGA and Services. “Virginia Grown” Christmas better reach 325+ growers trees. The VCTGA will generate a across the state. This project marketing plan using special- has a strong outreach compo- For more information, contact: ized pre and post marketing nent aimed to help small and Virginia Christmas Tree Growers surveys to focus primarily on large tree growers, limited re- Association, 383 Coal Hollow Rd, how to meet the needs of tree source growers, women in agri- Christiansburg, VA 24073-6721, growers and non-profit groups. culture and minorities. This pro- 540-382-7310, secre- After data collection of the pre ject will impact hundreds of [email protected] surveys, a marketing plan will growers and thousands of buy- be formulated and implemented ers in Virginia as well as millions through educational and market- of customers. ing expos.

This will be performed with the help of a professional inde- pendent consultant(s) who has expertise in agri-marketing, Ad – Tree Teck promotions and organizing a professional agriculture market- ing expo that will help the VCTGA obtain their goal. The Virginia Christmas Tree Growers Association (VCTGA) is seeking to take a more proac- tive approach to better connect tree growers and potential buy- ers by focusing primarily, but not exclusively, on civic, community, and non-profit organizations and groups. Project "Marketing Ex- pansion Initiative Promoting Vir- ginia Grown Christmas Trees" will help in the sale of Virginia Christmas trees by establishing greater visibility and marketing opportunities for its growers within the Commonwealth by sponsoring marketing expos in each region or by combining regions of Virginia as a vehicle to connect growers and buyers.

VCTGA News Journal – Spring 2011 | 7

VCTGA News Journal – Spring 2011 Page 7

to more effectively provide the pleasure of meeting people and Craig County student needs and wants of a growing sharing with them the joy that who won a 4 day trip society. For without agriculture, comes from cutting your own our societies will begin to dete- tree. So, it’s not just me that to DC. riorate due to the known fact enjoys the agriculture that is Cody Rader and his teacher Ms. that all most every aspect of our brought forth from the tree Ann Colleran left today for lives revolve around agriculture. farm, but the families and their DC. Cody won the trip to the From the clothes that we wear children who come from all Jobs for America Graduates to the food that we eat, we can over to play in the snow and cut National Conference. (Valued attribute these daily needs to a tree to help increase the joy of at $711. plus a $100 gift card to agriculture. the celebration of the Christmas season. At the end of the day, I use as he wishes.) In my life, agriculture plays a hold in my hands a pay check major role in my family’s that allows me to keep going means of income. My father is through the week and save for involved in fixing the major my future education. mechanical parts on larger equipment. A majority of his During the warmer months, I business comes from people get to be a part of an annual pro- who are a part of one of the var- ject my father and I enjoy to- ious branches of agriculture. For gether. This project is a vegeta- example, one his fairly regular ble garden. Every year we start clients is the agriculture studies fresh by tilling the ground and department of Virginia Tech. working the soil. Then, we, Not only does my father keep alongside the Great Creator, get agriculture going, but the agri- to partake in bringing to life the culture that he keeps going, once lifeless plot of ground. As keeps us going. we then tend to and maintain our plot, plants begin to sprout As a teenage student driver, I The honor Cody gets is reading forward and life begins to show. have expenses. If it is one thing his essay in front of all the at- Once harvest time arrives, we that my parents taught me, it’s tendees and specialists at dinner pick our new grown treasures the value of a hard earned dol- on Thursday night. and begin to enjoy the fruits of lar. Therefore, I was encouraged our labors by either by canning to obtain a job. Thus, the way Why Agriculture them for winter storage or eat- that agriculture drives my life is is Important to Me ing them as is. through my job as a mainte- Over the course of many dec- nance man at Bent Hickory Agriculture is all around us. It ades, agriculture has taken form Christmas Tree Farm. As an plays a major role in our current and changed in various ways to employee of four years, I have society providing us with shel- better benefit mankind. It has been able to partake in the many ter, clothing, and nourishment. blossomed from the single aspects of keeping a tree farm For me, it also provides a means farmer with only a hand plow to up and running. In return for my of financial security for myself a single farmer that can, through labor, agriculture rewards me. I as well as my family. Without the use of new machinery, per- have had the pleasure of partak- agriculture, my family, as well form the labor one hundred ing in the joy that this branch of as many others, would suffer. times faster and more efficiently agriculture brings to others. For that is what agriculture than the farmer of old. Through People from all over the areas means to me. this evolution of not only farm- surrounding Craig County come Submitted by Sue Bostic ing techniques, but also the oth- to enjoy cutting their own er various forms and branches Christmas tree. Each and every of agriculture, we are now able year, I have had the extreme

8 | VCTGA News Journal – Spring 2011 | VCTGA News Journal – Spring 2011 tour entails, and finally how to sitting inside a classroom. A Christmas Tree Farm follow up with participants after typical school tour can take an- these tours to ensure that it was ywhere between one to three Tours 101 beneficial and educational for all hours, so be sure that you have attendees. As more and more at least enough valuable infor- people are becoming removed mation to fill a portion of this from the farm and agriculture with an on the farm lesson. After across the state and across the taking a look at what all you country, it is important to bring have to offer, take a look at your people of all ages back to where farm and your facilities. Ensure it all begins and teach them that your facilities are properly about the most important indus- maintained and ready for a large try of all; agriculture! Here’s how group of children, teachers, and to get started! Take a few mo- parents to come explore! Re- ments to brainstorm what spe- member that this not only is (photo by Sue Bostic) cifically you have to share on showing off your particular op- Have you ever wanted to en- your operation. It could be any- eration, but while doing school gage in your surrounding com- thing from the tree growth cycle, tours, you are representing all munity and share with them to chipping and mulching, all the Christmas tree growers. Once your love of Christmas tree way through nature trails and you identify how many people farming, but didn’t know where discussion of gypsy moths. On a you can host, and the age group to begin? Christmas tree farm the oppor- you are going to target with your tunities are endless, as you al- tour, you can begin to identify This helpful guide will dis- ready know, but it is important to schools in your surrounding ar- cuss everything that you need specifically think about what you eas to invite to your farm. to know to get ready for can share that the children school tours, what all a school would not normally learn while

Kelco Riverside Enterprises

VCTGA News Journal – Spring 2011 | 9

VCTGA News Journal – Spring 2011 Page 9

As with your business, mar- lesson materials planned, have sent, you are ultimately in keting the tour is important! all the copies of the worksheets charge of overseeing the entire Many important aspects to con- you may be giving out, having property so be sure to be “on sider are as aforementioned the the seedlings gathered that you your toes” at all times. lesson and facilities, and add to may be giving away, and have that the cost of your time, your the property tidy. Be sure to Once you have sent them with great in- employees time (if additional check out the “Before the Fun back to school formation about Christmas trees personnel are required), and the Begins” checklist to see an ex- and your operation, be sure to costs of any giveaways, lesson ample. Planning ahead with immediately sit down with your plans, or videos that you will school tours is very important, team for a few minutes to dis- provide as part of your tour. All even if it isn’t necessarily your cuss what went well, what of these factors will then help personality to normally do so! needs to be improved upon, and you decide at what price point School tours can also be over- reflect on your favorite memo- per child that you are going to whelming if not properly ries of the tour. You will realize charge for the tour which is very planned, and it would be unfor- that it is a very gratifying experi- important while marketing. A tunate to “waste” valuable class- ence that only takes a few hours typical school tour ranges any- room time on a poorly planned of your time, but is well worth it! where from being free to up- tour. Also, remember as said wards of $8 per child, but keep before, when giving these tours, Also, be sure to send a Post in mind by not charging for the you are the face of the Christ- Tour Survey to each of the tour, the teachers may believe mas tree industry, so show them teachers, so that you can re- that there is no value in the tour. the best of the best, and repre- ceive valuable feedback from It is at your discretion what you sent everyone in the industry them as well. Questions on the chose to charge for your tour, well! survey can include, but at not but simply consider the many limited to, such things as if the And the big day has finally factors when choosing your information presented was rele- arrived! You have students, price point. Once all of this in- vant, did it match SOLs, was the teachers, and chaperones on formation is gathered you can information age appropriate, their way to your farm. Be sure send postcards, brochures, or were the lesson plans appropri- to be at the farm a few hours folders of information to the ate? Again, you can ask what- before the tour to ensure every- schools letting them know about ever you would like to ensure thing is set to go, and review your offerings and the exciting that you get the proper feedback specifics that you would like to tours that you have available. In specific to your tour. Be sure to mention when showing them these be sure to include infor- include a self-addressed, your operation. This includes mation about your farm, you; the stamped envelope with your reviewing your plan of action producer, a general overview of survey so that it takes less time and the map that you laid out of the tour, possible giveaways out of the teacher’s hectic specifically where you are going that are part of the tour, pricing schedule to complete, thus to take the tour. information, Virginia Standards guaranteeing a better return. of Learning information (see When it is time for the buses Hopefully your first tour is a resource section) for further in- to arrive, be sure that you and great success, and you continue formation), website, and contact your help for the day are there on booking tours throughout the information. Also, be sure to to greet them and give them a year! Remember that you are make it exciting and bright so it hearty welcome to your farm. not limited to the fall and winter will catch the teacher’s eye in Then begins the fun! Be sure to months; with Christmas trees, their mailbox. So, you have be well-spoken, entertaining, there is something to be learned marketed your event, know ex- and informative on a level that year round! With proper prepa- actly what you are going to do, the age group that you have in ration, and the proper help (con- and teach during the tour, and attendance can understand. tact your local Extension Agent), you have tour dates set up— And whatever you do, have fun! you can continue to share your now it is time for real planning! They are on your territory that love and promote the Christmas This is where a checklist be- you love, so be sure to express tree industry, and agriculture as comes very helpful! T that throughout the day. And a whole! finally on the day of, be ready his checklist should include for anything! While you will have things such as having all the Resources Be sure to contact teachers and chaperones pre- your local Extension Agent for

10 | VCTGA News Journal – Spring 2011 | VCTGA News Journal – Spring 2011 VCTGA News Journal – Spring 2011 | 11  Create a marketing cam- ing that intensive production of paign Department of Labor Christmas trees was indeed an  Contact schools Concedes Christmas agricultural pursuit. Corrective  Book Tours “Tree Production legislation was introduced, and  Have copies of all materials NCTA leaders went to Washing-  Have farm prepped for big is Agriculture” ton, D.C. to lobby on the issues and numerous meetings took day! It defies logic that something as place with DOL. “The Fun Has Arrived” straightforward as acknowledg- Checklist ing that Christmas tree farming In December 2008, DOL pub- is actually farming and, there- lished in the Federal Register  Review “Before the Fun Be- fore, should be treated like all new regulations overhauling the gins” Checklist other farming operations could H-2A program and also amend-  Make sure facility is in “tip- be a matter of controversy for ed its regulations under the Fair top” shape 23 years, but that has been the Labor Standards Act. A key pro-  Make sure all employees case. In 1987 the Department of vision included language speci- have arrived Labor (DOL), without notice, fying that intensively managed  Make sure all materials are reclassified Christmas tree pro- Christmas tree production was ready duction for the purposes of the agriculture and therefore ex-  Make sure all demonstrations Immigration and Nationality Act empt from paying overtime. The are together (INA) as "like agriculture," victory was short-lived though;  Review notes for presentation thereby requiring growers using in early 2009, DOL moved to  Review Plan of Action the H-2B temporary and sea- suspend the regulations pub-  Review Map sonal non-agricultural worker lished in 2008 and reinstate the  Make sure there are “bad program to use the H-2A pro- rules from 1987. weather plans” gram. In response, some grow-  Have fun! NCTA joined 17 other organiza- ers began to take advantage of tions in bringing legal action “Make Sure the Tour was a the agricultural exemption from against the DOL and won a pre- Success” Checklist paying overtime. DOL sued the liminary injunction on June 29, growers, taking the position that  Meet with employee team 2009, which preserved Ag Sta- while Christmas tree production and review the tour tus for the duration of the injunc- was agriculture for the purposes  Clean up demonstrations tion. DOL appealed but was of INA, it was not agriculture for  Send teacher survey unsuccessful in getting the in- the purposes, of wage and hour  Receive survey results and junction lifted. Meanwhile, DOL laws under the Fair Labor change if necessary published new rules for the H- Standards Act.  Book more tours! 2A program that went into effect Be sure to add to these checklists The North Carolina Growers on March 15, 2010. With the as see fit so that they are pat- Association (NCGA) defended new rules in effect, the legal terned for your operation. As against the DOL legal chal- action is essentially moot. mentioned many times previously, lenge. The National Christmas The new H-2A rules do_ not BE PREPARED! Make sure the Tree Association (NCTA) and include any mention of the Ag tour is stimulating and interesting, others assisted financially and Status issue. While this isn't as and have fun showing of your with expertise. DOL's position Christmas Tree Farm! good as the language in the was upheld at the district court 2008 rules, we believe that DOL This publication was brought to level, in other words, we lost did not specifically exclude in- you by Joe’s Tress, Newport, Vir- that round. But in 2004, the U.S. tensive production of Christmas ginia, and sponsored by the Virgin- Court of Appeals in the Fourth trees from agricultural treatment ia Department of Agriculture and District reversed the lower because of the legal arguments Consumer Services, the United court's ruling. Since that time Ag which won the June 29, 2009 States Department of Agriculture, Status has been assured within injunction. and the Virginia Foundation for the U.S. Fourth District, but has Agriculture in the Classroom. been unclear for the rest of the DOL has been holding public country. briefings about the new regula- tion. Monte Lake, legal counsel NCTA has sought both statutory for NCTA, attended one of these and administrative relief clarify- meetings in San Diego where

12 | VCTGA News Journal – Spring 2011

| VCTGA News Journal – Spring 2011 he asked a top DOL wage and then the workers are owed the To date, a couple of hundred hour official about the Ag Status difference between the wage thousand dollars have been spent issue. His response, recorded in rate paid and what they would just on the legal action filed in the meeting transcript, was, have earned if the injunction 2009. Expenses to defend the "while trees cut from the woods had not been granted. This countersuit could be another are not agricultural products, the would apply to wages paid be- $200,000. NCTA needs to fund its production of Christmas trees tween June 29, 2009 and March fair share of the defense against on managed farms or planta- 15, 2010. the countersuit, or about $20,000 tions is agriculture." over and above NCTA's regular What's this victory worth? legislative work. While this does not preclude an Bob Schaefer calculates that NCTA encourages you to invest individual worker from suing an during harvest, the exemption some of the savings resulting employer and trying to collect from paying overtime adds up to from the Ag Status victory in de- overtime wages, the position of about $120 per man per week at fending the current lawsuit, as the DOL, at least under this ad- Noble Mountain. To calculate well as fighting additional legisla- ministration, is clear. your savings: tive battles. Please send your Although the court case that (Aver age hours worked per week contribution to: NCTA Special resulted in the June 29, 2009 - 40) x wage rate/2 = overtime Legislative Fund, 16020 Swingley Ridge Road, Suite 300, Chester- injunction was rendered moot expense. field, MO 63017. when DOL's new regulations The 2011 minimum wage rate for went into effect, the story Virginia is $7.25. So a more con- Pam Helmsing, Executive Director doesn't end there. In December servative example might be a National Christmas Tree Assoc. of 2009, the judge in that case Virginia farm that works nine allowed the United Farm Work- hours a day and six days a week ers (UFW) to intervene by filing at minimum wage. That calcula- a countersuit. The countersuit tion would be: claims that if the court eventual- (54 - 40 = 14 hours of overtime) x ly finds that the injunction $7.25/2 = $50.75 per week. should not have been granted,

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VCTGA News Journal – Spring 2011 | 13 VCTGA News Journal – Spring 2011 Page 13

Spring scouting schedule for selected Christmas Tree species in Virginia. Consult your VCE PEST Mangement guide ( Pub 456‐017) for more complete information. Prepared by Kyle R Peer and Eric Day Species Pest Jan Feb Mar April May June Comments Frasier Fir Bagworm Scout 1 Frasier Fir Spruce Spider Scout Scout Scout 2 Frasier Fir Balsam Twig Scout Scout 3 Frasier Fir White Grubs Scout 4 Frasier Fir Balsam Woolly Adelgid 5 Spruce Bagworm Scout 6 Spruce Gall Adelgids Scout Scout 7 Spruce White Pine Weevil Scout 8 Spruce Spruce Spider Scout Scout Scout 9 Scotch Pine Bagworm Scout 10 Scotch Pine Pine Tortoise Scale Scout 11 Scotch Pine Nantucket Pine Tip Moth Scout 12 Scotch Pine Sawflies Scout Scout 13 Scotch Pine Pine Spittle Bugs Scout Scout 14 White Pine Bagworm Scout 15 White Pine Pales Weevil Scout 16 White Pine White Pine Weevil Scout 17 White Pine Pine Bark Adelgid Scout 18 White Pine Needle Sheath Mite Scout 19 White Pine Pine Needle Scale Scout 20 White Pine Pine Spittle Bugs Scout Scout 21 White Pine White Pine Aphid Scout Scout 22

Comments 1, 6, 10, 15 Pick over winter, Chemical control mid‐June 2, 9 Treat only if trees are waist high to year before sale, treat if the percentage of shoots with mites exceeds 20%. 3 Treat only if the trees are within 2 years of harvest 4 Maintain as much grass growing between the trees as possible as the white grubs prefer to feed on grass roots

5 The best time to scout is in July as the adelgids are covered with a white cottony wax and are easily observed, although the damage is observable in winter. 7 Look for small tufts of cotton like material at the base of buds. Treat with dormant oil in February or March 8,17 Look for resinous bleeding in late March or early April. Prune out and destroy infested tops in late June 11 Look for darkened patches or branches on the side or top of the tree 12 Look for small copper‐colored moths flying from trees. For light infestations, simply shear off the damaged tip

13 Check the upper sections of pine tree for colonies of sawflies on the tips of lateral branches or on the leader.

14, 21 Look for spittle masses on shoots and trunk and for dead and yellow twigs 16 Treat the stumps in February or March with Asana where the tree was cut down less then one year ago, “first year stumps”. 18 Check for the white cottony wax on the trunk and twigs. If adelgids are present and more then 5% of tops are witch’s broomed consider treating. 19 Check trees in March by checking 10 needle bundles on 10 trees randomly selected in each block 20 Treat only if stunted growth, yellowing, or unsightly populations of scales are present 22 In May and June again scout for the aphids and mark trees for spot spraying or spray entire blocks if more then 5% of the trees are infected.

14 | VCTGA News Journal – Spring 2011 sponded to that survey and indi- National News cated that sales started off Thank You from The Affecting Our Industry briskly with an excellent National Christmas Tree Thanksgiving weekend and ear- By John Carroll ly December but tailed off some Association thereafter. The Harris Interactive 2010 was a very good year for [VCTGA Treasurer’s Note: $20 of poll results have not been pub- publicity and exposure to our your VCTGA dues payment goes to lished yet but it will be interest- industry. The Trees for Troops the national TIP program] ing to see how they match up to program had the biggest year Thank you for your Associa- some of the observations made yet with a total of 17,224 trees tion’s Tree Industry Partnership by producers in Virginia and from 700 farms that were dis- (TIP) contribution to the National across the country. Although tributed to our servicemen and Christmas Tree Association. these results are published in women during the Christmas American Christmas Tree Jour- holiday season. Over 59 military As you probably know, TIP nal, I will summarize these in installations received trees with funds have been used to fund a our next issue of newsletter. Fed Ex donating more than variety of programs over the years, including legislative work, 70,000 miles from their fleet. Congratulations to VCTGA holiday safety, recycling pro- Virginia is a major contributor to member Joe Freeman and his grams, promoting the White the program with 1395 trees wife Linda Jones who pre- House Tree presentation, and donated this year ranking our sented Governor and Mrs. th maintaining and promoting the state 4 behind Oregon, Penn- Bob McDonnell the Virginia farm/lot locator on the NCTA sylvania, and North Carolina. Mansion Christmas tree and Website. then went to Washington to The check off program is an- present another tree to Vice other up and coming program Real Tree/Market Expansion that got national attention as it President and Mrs. Joe Biden, (RT/MEC) dollars have been was published in the Federal all in the same day! used to fund additional pro- grams, which has sometimes Register and the comment peri- Other items of interest for our led to confusion over the differ- od ended early in February of members was winning Agricul- ence between TIP and RT/MEC. this year. The comments re- tural status for Christmas ceived by producers and others trees from the Department of TIP revenues will be used to associated with our industry Labor. Christmas trees were fund programs that fall under were positive by a 3:1 ratio. finally declared agricultural pro- the umbrella of NCTA’s Strate- USDA will determine the next duction and therefore producers gic Protection Committee. The- steps for the program and it is are exempt from paying over- se programs include legislative expected to move forward. Pro- time wages to farm workers. In work (non-lobbying due to cer- ducers could be paying an as- addition, the Bush tax cuts were tain IRS rules), holiday safety, sessment in early 2012 for this extended, including a two year scientific research, environmen- coming sales season if the pro- extension for the estate tax pro- tal and recycling programs. A gram is implemented.. The as- visions. Finally, visitors to the listing of the potential programs sessment would be $.15 per NCTA website totaled 2.16 mil- is attached. These are programs tree sold for producers selling lion which was approximately a which are most effective when 500 trees or more. 20% increase over 2009. This the industry speaks with one increase in interest from the Reviews of the sales season united national voice. For ex- public is good news for all pro- were mixed but generally fa- ample, when we talk to firefight- ducers! vorable from most growers. ers at the NFPA meetings, one of the first things they ask us is, Some of our producers had a As always, if you have any “How many people are involved chance to participate in national questions or need items ad- in this public education effort?” surveys during the active sales dressed with NCTA, please let Because this effort is funded by period and reported sales were me know. It is truly a pleasure to TIP, we can say “close to 5,000 up from 5-10% over previous represent VCTGA as your Na- farmers and retailers are in- years. I participated in the Na- tional Director. tional Christmas Tree Associa- volved” – which goes a long way tion weekly sales update. Mostly John Carroll with this and other audiences. Choose and Cut Producers re- [email protected]@verizon.net

VCTGA News Journal – Spring 2011 | 15

VCTGA News Journal – Spring 2011 Page 15

16 | VCTGA News Journal – Spring 2011 VCTGA News Journal – Spring 2011 | 17 some of them, but our resources years. But with limited are very limited. We need all of resources, it will take you to become a "blog army" and all of us working to- when you find misinformation -- or gether. So I'll pose the flat-out lies -- about Christmas same question to you Trees posted, post a reply. It's a I did to the workshop simple as that. attendees at the con- vention: Are you "go- Here's another simple thing...send ing green" in your a letter to the editor of your local marketing? paper. Most often this can be done online. Here's a great ex- ample out of New York state www.valleynewsonline.com/viewn ews.php?newsid=83628&id=2 . Newspapers also love to write feature stories about this topic. You can see a great example of this from New Jersey in the Mar- keting Tool Kit section of the member's area of NCTA's Web site. Open the file called "Exam- ple of 'Green' PR". Here's the bottom line: you want NCTA to do everything it can to get the farm-grown Christmas Tree industry to "go green"? OK, we've actually been doing that for

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18 | | VCTGA News Journal – Spring 2011 VCTGA News Journal – Spring 2011 Commissioner of Agriculture Plants Christmas Trees

big part of the Agri-tourism indus- chased Evergreen Tree Farm are try in Virginia. He mentioned the now coming with their children. Virginia Christmas Tree Growers We currently have about 20 thou- Association and our website Vir- sand Christmas Trees growing on giniaChristmasTrees.org and not- our farm of which we sell about ed that many of the VCTGA 1100 trees per year. Our selec- members are part of the Virginia tion includes White Pine, Scotch Finest trademark and the Virginia Pine, Norway Spruce, Colorado Grown programs that are part of Blue Spruce, Serbian Spruce, the Virginia Department of Agri- Concolor Fir, Canaan Fir and culture and Consumer Services. Douglas Fir. We plant about 2500 to 3000 tree seedlings each year in the early spring and try to finish up by the end of March. These are small trees grown in a nursery from seed for 2 to 4 years before we get them. In order to always have a good selection of Virginia Department of Agricul- trees for our customers to choose ture’s Commissioner of Agricul- from we plant 2 to 3 seedlings for ture, Matt Lohr, planted some each Christmas Tree sold from Christmas trees on VCTGA Di- (l-r) Dave Thomas, Matt Lohr, our farm. rector, Dave Thomas’ Ever- Jimmy Culpepper The first year after planting is the green Tree Farm near Harrison- Evergreen Tree Farm most critical time for the young burg, VA on March 14. Our farm, Evergreen Tree Farm, tree. We rely on mother nature There were two reporters from is 36 acres with about 22 acres for a good supply of rain to grow WHSV-TV in Harrisonburg who devoted to Christmas Trees. It the tree and help it establish a did a story and Matt’s wife, An- was one of the first Christmas gd strong root system. For the next drea, also came and she took Tree farms in this area estab- 7 to 8 years we fertilize, control weed competition, shape, and pictures. lished in 1963 by Tom Koudelka. The farm was a supplier of protect the trees until they are wholesale trees until the early ready to be selected for a Christ- 1970s when Koudelka became mas Tree. one of the first growers in the Even the trees that don't quite Shenandoah Valley to offer make the grade for a Christmas Choose and Cut trees. Tree still have a use on our farm. We continue to run what is called We use the greenery to make a Choose and Cut farm where beautiful decorations in our work- individuals and families can come shop including wreaths, swags, out to our farm and select a fresh centerpieces and garland to deco- Commissioner Lohr talked about Christmas Tree from our fields. rate homes and businesses. the behind the scenes work done They pick a tree anywhere on our . We sold about 1100 choose months and even years in ad- farm then use one of our bow and cut trees at Evergreen in vance of when the agricultural saws to cut their tree or we cut it Rockingham Co and 600 choose product is ready for the consum- for them. Next their tree is and cut trees at Valley Star Farm er. Also noted that agriculture is brought down to our shed where in Page Co plus about 300 the number one industry in Virgin- we shake it to remove any old wholesale. The Pumpkin patch ia and that this is Ag Week in Vir- needles and debris. Next we and all is at the Luray farm, Valley ginia. wrap the tree making it easier to Star (photos by VDACS) Virginia is among the top 10 transport and to set up in their [Editor’s Note: Their website is states in the nation for total home. We have folks of all ages www.evergreenchristmastreefarm Christmas trees harvested, for come to our farm to pick out a .net and is definitely worth looking total acreage in Christmas trees tree. Children that came with at all the activities they have go- and in sales of Christmas Trees. their parents shortly after I pur- ing on for their customers.] Christmas Tree farms are also a

VCTGA News Journal – Spring 2011 | 19

VCTGA News Journal – Spring 2011 Page 19

20 | VCTGA News Journal – Spring 2011 VCTGA News Journal – Spring 2011 | 21 VCTGA Annual Meeting will be in Blacksburg, VA on August 4-6, 2011

meeting. Please consider donating items to the auction either donated yourself or by vendors you do business with. If you have never heard Danny Neale conduct the auction you are in for a treat. The Friday evening banquet will be held at the hotel. Planning is not yet complete for a Thursday evening event but will probably be held on the Virginia Tech campus. The Saturday field trip will be to Sue Bostic’s farm. For those that have not been there, Sue is an innovator and has lots of dif- ferent elements in her operation. She has recently incorporated pumpkins. Your officers and board are working On the marketing side: The annual meeting is not only hard to arrange a meeting that is in- fun it is an important time for our  sessions are planned Christ- teresting and worthwhile for our members to be together. It is an mas shops members whether you are a new or a opportunity to learn from each  using social media with veteran grower. other, our presenters. It is also hands on program in a VA an important part of building a The meeting will be held at the Tech Computer Lab stronger association. Together University Holiday Inn in  business organization and Blacksburg. Blacksburg has we can strengthen our individual others operations and our industry. many advantages as a meeting The regular business meeting of site. It is in a beautiful part of the the association and auction to Provided by Steve Satterfield, state, has good access to Virginia benefit the scholarship program VCTGA Vice President Tech professors and is relatively will conclude the hotel part of the & Meeting Chair easy to get to from most of the State. Program planning is not complete but is shaping up to be a very interesting agenda. Both production and marketing topics are being included. Production topics include  updates on insect and dis- ease control,  organic tree growing,  managing wildlife damage,  Canaan and Frasier fir genet- ics,  open-shearing  wreath and garland making  Kyle Peer will make his an- nual presentation for new growers.

22 | VCTGA News Journal – Spring 2011 22

| VCTGA News Journal – Spring 2011 popcorn, gilded nuts and lighted Governor Proclaims candles. December Virginia The decorations may have Christmas Tree Month changed over the decades but for Virginians, the tradition of choosing fresh, locally grown Christmas trees has become one of the most popular of the holiday season. Today Virginia New River Valley Grow- Christmas trees are an essential ers Participate In Trees part of the seasonal celebration. For Troops Effort Selecting, harvesting and deco- rating real Virginia grown Christ- Christmas tree growers in the mas trees bring families and New River Valley participated friends together to share the joy with the Trees for Troops Pro- and good will of the Christmas gram again in 2010. The pro- season. And the advantages don’t gram, sponsored by FedEx and stop there. When buyers choose the Christmas Spirit Foundation, real Virginia Christmas trees, their provides Christmas trees to men purchases benefit the grower, the and women serving on U.S. ba- environment and the state’s ses and overseas. economy as well as those who enjoy the tree’s freshness, fra- New River Valley growers do- grance and lasting beauty. nated 242 trees. Willow Springs Real Virginia Christmas trees Tree Farms; Radford, was the contribute to a healthy environ- area collection point. Trees from (l-r: Mr. & Mrs Joe Freeman, ment by adding oxygen to the air, the New River Valley were sent Virginia’s First Lady M McDonnell, providing wildlife habitat and in- to Fort Eustis, Virginia. Greg Sue Bostic, Jenna Bostic and Jake creasing soil stability. Virginia Miller along with his staff at Wil- Bostic) photo by VDACS Christmas trees are a renewable low Springs collected area do- resource and for every one har- nations and loaded the FedEx Joe Freeman was the winner of vested, two to three seedlings are trailer. A big thanks to Greg for the VCTGA 2010 Christmas planted in its place. coordinating the effort again this Tree Contest and had the honor of providing the official Christ- The Governor’s proclamation not- year. Greg and Robert O’Keeffe ed that consumers can drive an mas Tree for the Governor’s were interviewed by CBS affili- hour or less in any direction in Mansion and the Sue Bostic, ate WDBJ 7, The Roanoke Virginia and find fresh Virginia Times and the Community winner of the VCTGA Wreath Grown Christmas trees to pur- Newspaper Group representing Contest provided wreaths for chase. At those farms and retail 6 newspapers in central and the Mansion. The Virginia stands, they will be able to southwest Virginia. Nursery & Landscape Associa- choose from a wide variety includ- tion also provided 75 white ing white and Scotch pines, Nor- This years contributions were poinsettias. way and Colorado blue spruces from: Arthur Cox, Indian Creek Virginia Governor Robert F. as well as Douglas and Fraser Hardscaping; Ernie Marshal, L&L firs. Buying real Christmas trees McDonnell honored a 168-year Wholesale Nursery; Lonnie from Virginia growers helps them Slaughter, Slaughter’s Tree old tradition when he proclaimed maintain their agricultural opera- Farms; Greg Miller, Willow December 2010 Christmas tions and helps expand the over- Springs Tree Farms; Jim Ba- Tree Month in the Common- all economy of the state. sham, Trees by Basham; George wealth. In 1842, a professor at Hall, Idlewood Farm; Larry Ethier, the College of William and Mary Additional photos at Lady Di Tree Farm; Stuart Sours, named Charles Minnegerode http://www.flickr.com/photos/50546 775@N05/5489767822/in/photostre White Horse Farm; Robert introduced the German custom am/ O’Keeffe, Rifton Farm & Nursery. of the Christmas tree to the citi- Provided by Robert O’Keeffe zens of Williamsburg when he Provided by Elaine Lidholm, VDACS decorated a tree with strings of

VCTGA News Journal – Spring 2011 | 23 VCTGA News Journal – Spring 2011 Page 23

383 Coal Hollow Rd Christiansburg,383 Coal Hollow VARd Christiansburg,24073-6721 VA 540-382-731024073-6721 540-382-7310 www.Virginia ChristmasTrees.orgwww.Virginia ChristmasTrees.org

24 24 | VCTGA News Journal – Spring 2011 | VCTGA News Journal – Spring 2011