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MAPPING THE SLOW TOURISM OFFER – PILOT AREA :

Table of Contents 1. GEOGRAPHICAL LOCATION (INTRODUCTION) ...... 0 Situation in a map of the territory ...... 0 Introductory text ...... 0 2. TERRITORY DESCRIPTION ...... 1 Geographical situation and main geographical areas of interest...... 1 Population ...... 2 Main populated areas ...... 3 3. INFRAESTRUCTURE ...... 4 How to arrive ...... 4 How to get around the pilot area ...... 6 Infrastructure for touristic mobility within the area ...... 6 Other means of transport ...... 7 4. TOURISTIC STRUCTURE. WHAT TO DO...... 8 Accommodation structure ...... 8 Main tourism resources related to Slow Tourism ...... 9 Natural heritage ...... 9 Cultural / Historical /Artistic heritage ...... 11 Intangible Heritage: gastronomy, popular festivities, handcrafts ...... 13 Events calendar ...... 15 Tourist information points or services ...... 18 Providers of services for visitors ...... 19 5. TOURISM PROMOTION ...... 21 Promotion bodies ...... 21 Promotion content or channels ...... 22 6. INTERNET CONNECTIVITY ...... 23

MAPPING THE SLOW TOURISM OFFER – PILOT AREA SPAIN: ANOIA

1. GEOGRAPHICAL LOCATION (INTRODUCTION)

Situation in a map of the territory Situatio https://www.google.es/maps/place/L'Anoia,+/@41.6151497,1.4680123,11z/data=!3m1!4b1!4m5!3m4!1s0x12a44224aab35aad: n map 0x8a9b1bb5dc1ae286!8m2!3d41.6305499!4d1.5596117

Map 1.

MAPPING THE SLOW TOURISM OFFER – PILOT AREA SPAIN: ANOIA Situatio n map within the region or country

PANORA pictures / Drone views) MA 3-5 photos e of the slow tourism in the pilot area. AREA VIEW

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MAPPING THE SLOW TOURISM OFFER – PILOT AREA SPAIN: ANOIA

Introductory text

Introductory text. (About ½ page approximately)

The county of Anoia is made up of strikingly different landscapes that together form an area full of contrasts and nuances. The high plains of Alta Anoia in the north, often shrouded in thick fog, are awash with the yellow of ripe cereal crops in the summer and deep greens in the spring, while the Conca d'Òdena in the centre is characterised by fertile ravines and leafy forests. The most Mediterranean area is Baixa Anoia in the south, replete with lush vineyards.

Visitors looking for an experience that offers something different, based on culture, heritage, active tourism, great cuisine, superb accommodation and top quality artisan products, will find a warm welcome in Anoia, amid a landscape full of beauty spots.

Anoia is all about diversity. This is what gives it such a distinctive character and makes it such an interesting place to visit.

MAPPING THE SLOW TOURISM OFFER – PILOT AREA SPAIN: ANOIA

2. TERRITORY DESCRIPTION

Geographical situation and main geographical areas of interest.

Text describing the geography of the area

The county of l’Anoia limits the north with Solsonès; to the west with , Conca de Barberà and ; to the south with Alt Penedès, and to the east with Baix and . Anoia is part of the Catalan Central Depression, in the strip of contact with the Prelitoral Range. At its bottom has formed one of the typical erosion basins modeled on soft materials deposited during the Eocene. The waters of the Anoia and its tributaries have uprooted some of these soft materials (blue marls, clays), forming ravines, which hinder agricultural occupation. The whole of the bottom of the erosion basin has a flat appearance, still, which in detail appears as a rugged relief by gullies and ravines. The highest mountain in the region is the summit of Sant Jeroni (1,236 meters) shared with the counties of Bages and .

Approximate size of the 866.31 Km2 Comments destination (in km2)

Main physical features Additional Comments Rivers Anoia river, Riera de Carme Hills Plateau Deserts 0 Volcanoes 0 Caves Castellolí caves Lakes 0 Mountains (over 1500 m.a.s.l.) The highest mountain of the region has 1.236 meters Others.. specify

Level of biodiversity Choose of 3 Comments (the range of different plant and animal options (x) species)

LOW biodiversity (small range of species present) MEDIUM biodiversity x The Bonelli's eagle as a protected species HIGH biodiversity (many different plan and animal species present)

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MAPPING THE SLOW TOURISM OFFER – PILOT AREA SPAIN: ANOIA

Protected Areas: % of the territory

List of protected areas Surface Remarks as for slow (National Park, natural parks, other tourism Europa 2000 sites important for the slow tourism development) PEIN Valls de l’Anoia (Plan of Areas of 4.101 ha PLACE OF HIGH INTEREST Interest NATURA FOR SLOW TOURISM. FOR NATURE TOURISM AND NO- MASSIVE TOURISM

Weather Winter Summer Comments

Sunshine 7:30h 6:30h Depends on the month # of hours Rainfall 230 240 Depends on the year mm. Temperature: average day 12/1 35/25 Depends on the year, the area of and night temperature the region and the month

Population Number of inhabitants Additional comments 120.738 inhabitants Choose between available options. (mark with x)

– Urban:______x______– Sand/shingle beach:____ – Moor/heathland: ____ – Farmland:___x____ – Forest/Woodland:___x___ – Alpine:______– Scrubland:___x___ – Desert: ______– Wetland:______– Other (please describe): rural areas and small villages

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MAPPING THE SLOW TOURISM OFFER – PILOT AREA SPAIN: ANOIA

Main populated areas Main cities/towns in terms of population size Smaller towns may also be included if they are relevant for tourism regardless of their size

Name of Town/City Inhabitants Comments Argençola 217 64 2.050 Cabrera d’Anoia 1.410 Calaf 3.535 188 5.293 Carme 765 Castellfollit de Riubregós 151 Castellolí 619 310 Hostalets de Pierola 2.973 39.967 Capital 835 870 9.211 150 Òdena 3.643 Orpí 147 15.603 2.193 532 210 Rubió 239 Sant Martí de Tous 1.235 Sant Martí Sesgueioles 343 152 Santa Margarida de Montbui 9.980 126 3.714 Vallbona d’Anoia 1.373 182 Vilanova del Camí 12.458

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MAPPING THE SLOW TOURISM OFFER

3. INFRAESTRUCTURE

How to arrive Infrastructure for touristic mobility to the area (Access by train, bus, road, car-sharing options...).

Means of transport Direct access to the territory Comments: company name, web reference, etc

AIR TRAVEL No RAILWAY YES FGC, Ferrocarrils de la (Catalan Government Railways) (Igualada, Vilanova del Camí, la Pobla de Claramunt, Capellades, Vallbona d’Anoia, Piera I Masquefa) and RENFE (Spain state-owned company) (Sant Pere Sallavinera, Calaf and Sant Martí Sesgueioles) SEA TRAVEL NO BUS YES Alsina Graells and Hispano Igualadina companies TAXI YES CAR-SHARING YES INTERMODALITY YES For example train+bike, bus+bike /COMODALITY Long distance CYCLEWAYS- NO EUROVELO Long distances Walking WAYS – E-PATHS or similar. OTHERS (Add lines as required)

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Distances km (from the national capital city and/or from the city of reference for domestic visitors and for international arrival/departures)

Barcelona 58 km 90 km

Main Access roads Origin/destination Comments (Motorway, highways, state roads…) A-2 Airport /Port / Station

A-2 Main city of origin for domestic visitors and for international arrival/departures C-15 Beach and other regional capitals C-25 Mountains

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MAPPING THE SLOW TOURISM OFFER

How to get around the pilot area Infrastructure for touristic mobility within the area

Means of transport Comments Link to information website (timetable, reservation platform…)

AIR TRAVEL Barcelona Airport and then by train, bus o a car to Anoia RAILWAY FGC from BCN to Igualada or Renfe from BCN to Calaf SEA TRAVEL Port of Barcelona and then by train, bus or car to Anoia CABLEWAY none BUS Hispano Igualadina to Igualada TAXI yes CAR-SHARING yes BIKE AND EBIKE SHARING yes AND RENTALS INTERMODALITY We have explained the intermodality options in air travel and railway OTHERS (add lines as required)

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Other means of transport Network of trails or hiking routes, cycling and MTB routes, horseback riding, river mobility, etc. always with a Soft Tourism / Soft Adventure Tourism approach

Type of activity Name of the Km Link Comments (description, name of Service providers, etc) route/itinerary

Walking - hiking GR7 (E4) Ignasià route https://anoiaturisme.cat/anoia/els-trams-del-cami-ignasia-a-lanoia/ Others routes: Way of St. James, Mariana route, Way of Ramader de Marina or Keicho route

Future “Via Blava” Connects with the way of Ral and other routes Others YOU WILL FIND ALL THE INFORMATION ABOUT ROUTES AT WIKILOC: https://es.wikiloc.com/rutas/senderismo/espana/catalunya/vallbona- danoia AND THE WEBSITE OF ANOIATURISME: https://anoiaturisme.cat/anoia/camins-i-senders-de-lanoia/ AND THE WEBSITE OF NATURA LOCAL: https://naturalocal.net/es Cycling

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4. TOURISTIC STRUCTURE. WHAT TO DO

Accommodation structure

Type of accommodation Number of hotels or Accommodation Capacity Links to websites with list of accommodations establishments (destination website and/or private association)

Hotel 14 695 https://anoiaturisme.cat/guia-dormir/

Hostel, bed & breakfast https://anoiaturisme.cat/guia-dormir/

Rural house / cottage (bookings 80 472 https://anoiaturisme.cat/guia-dormir/ by room or entire house) Camping 1 90 https://anoiaturisme.cat/guia-dormir/

Special accommodation types https://anoiaturisme.cat/guia-dormir/ (specify each in one line) : haimas, traditional houses, guest house, agritourism, “Albergo diffuso” (village scattered hotel), etc Apartments 2 https://anoiaturisme.cat/guia-dormir/

Youth hostels https://anoiaturisme.cat/guia-dormir/ farmhouse (bookings by room or https://anoiaturisme.cat/guia-dormir/ entire house)

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MAPPING THE SLOW TOURISM OFFER

Main tourism resources related to Slow Tourism Natural heritage

Name of resource Current tourist use Potential Tourist Use Website or other promotional material Low / Medium/ High Low/Medium/High Low Medium http://www.crarc-comam.net/ CRARC (Amphibian and reptile recovery center of ) Low High http://www.saltsdaiguacabreradanoia.cat/en/ Waterfalls Cabrera Low Medium https://anoiaturisme.cat/en/anoia/la-fou-de-tous/ La Fou (Waterfall of the Tous Stream) Low Medium https://anoiaturisme.cat/en/anoia/nafre-pool/ Nafre Pool Low High https://anoiaturisme.cat/rutes/valls-de-lanoia/ Valls de l’Anoia Low(and high during some Medium https://anoiaturisme.cat/en/anoia/santa-candia-a- Santa Càndia time n the year) water-adventure/ Medium High https://www.latossa.cat/ La Tossa de Montbui saw High High http://www.elbructurisme.cat/muntanyisme-i- ( and its viewpoints senderisme/rutes-a-peu/ from different parts of l’Anoia) Low Low https://anoiaturisme.cat/en/anoia/lagulla-grossa-the- L’Agulla Grossa, the cliff of cliff-of-anoia/ Anoia – Miralles Saw Low Low https://anoiaturisme.cat/en/anoia/the-panoramic- Puig Castellar puig-castellar/

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Les Malloles viewpoint Low Low https://anoiaturisme.cat/anoia/mirador-de-les- malloles/ Les Flandes route Low Medium https://anoiaturisme.cat/rutes/valls-de- lanoia/les-flandes/ Anoia river and its tributaries (Carme stream…) Cultural landscapes, diverse: Alta Anoia (agricultural, forests); Òdena Basin (industrial), Baixa Anoia (vineyards,…)

Paleorutes and Geological Heritage Pujalt Astronomical Observatory

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Cultural / Historical /Artistic heritage

Name of resource Current tourist use Potential Tourist Use Low / Medium/ Low/Medium/High Website or other promotional material High Low High https://www.exercitpopular.org/en/ Popular Army’s Memorial Medium Medium http://railhome.com/eng/index.html Miniature Train Museum Low Medium www.hostaletspaleontologia.cat/ca/visita-els-hostalets-de-pierola/ruta- Route through the modernista/ Modernism and Noucentisme of the Hostalets de Pierola Low Medium www.viladepiera.cat/recorregut-arquitectonic Piera architectural route Medium High http://www.museupelligualada.cat/en/ Igualada Museum

Medium High http://www.mmp-capellades.net/eng/ Capellades paper mill

museum Low High https://www.hostaletspaleontologia.cat/centre-restauracio- Paleontological interpretacio-paleontologica/ Restoration and Interpretation Center (CRIP) Low High http://www.neancapellades.cat/The-Abric-Roman%C3%AD- The Abric romaní c11.html

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Low Medium https://anoiaturisme.cat/en/anoia/art-ecclesia/ Art Ecclesia (Interpretation Centre of Religious Art of the County of Anoia) Medium High https://anoiaturisme.cat/en/anoia/anoia-terra-de-castells/ Anoia, Land of Castles The Muleteer Museum- Low Medium http://www.museudeltraginer.com/en/ Antoni Ros’ Collection

Castle of the Tower of Claramunt – included at Anoia, Land of Castles Montbui Castle (o castle of https://anoiaturisme.cat/en/anoia/castell-de-la-tossa-de-montbui/ La Tossa) Museum shops. Shops in https://anoiaturisme.cat/anoia/botigues-de-la-placa-de-calaf/ Plaça de Calaf https://anoiaturisme.cat/en/anoia/placa-gran-calaf/ Gypsum kilns / lime kilns http://anoiaturisme.cat/wp-content/uploads/Ruta-11-riera-de- carme.pdf https://www.festacatalunya.cat/articles-mostra-839-cat- forns_de_guix_a_ydena.htm Coal mines Rec d’Igualada (irrigation) Pedra Seca Barracks Porched squares of charming nuclei P@leo_rutes Hostalets de https://play.google.com/store/apps/details?id=org.bmedia.paleoru Pierola (interactive tool) tes&hl=en

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Intangible Heritage: gastronomy, popular festivities, handcrafts

Intangible Heritage Name of resource Current tourist use Potential Tourist Use Website or other promotional material Low / Medium/ High Low/Medium/High

Intangible 1. La Vinyala dish (snail low medium http://www.firadelavinyala.cat/ variety most appreciated culinary at Anoia) Intangible 2. Cigronet de l’Anoia low medium http://www.cigronet.cat/ (local speciality of small chickpea) Intangible 3. Festival de medium high https://www.festivaldellegendes.com/ llegendes de Tous (about stories and legends of the Catalan Countries) Intangible 4. Festes del Roser low medium http://www.vallbonadanoia.cat/el- (religious and municipi/turisme/festes-i-fires/festa-del- traditional festivity for roser.html Easter Monday)

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Intangible 5. Pastorets de Calaf medium medium http://www.pastoretsdecalaf.cat/ (Traditional theatre group) Intangible 6. Pessebre vivent de low medium https://www.acrsigarra.cat/pessebreprats/ Prats de Rei (Nativity scene live) Intangible 7. Els reis d’Igualada medium high https://www.reisdigualada.cat/ (Traditional spanish

custom of The Three Kings on January 6) Intangible 8. Tres Tombs d’Igualada low low https://www.gremitraginersigualada.com/ (Traditional festivity with parade of - drawn carriages) Intangible 9. Festa del tió low medium/high https://www.casadeltio.cat/ d’Argençola (“Trunck”, a big piece of cut wood, is a character in Catalan mythology relating to a Christmas tradition)

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MAPPING THE SLOW TOURISM OFFER

Events calendar Calendar to list events linked to natural or cultural resources of the area. It is a helpful guide for visitors to know when to visit and what to do in each season of the year. It also serves the purpose of deseasonalisation. It is important to find events or attractive factors in the low season.

Resources Seasonal Event Link Winter Spring Summer Autumn FINEART IGUALADA (Photo exhibitions) X https://anoiaturisme.cat/anoia/fine-art-igualada/

FESTA DE LA CALDERA (Tradicional fair for X https://anoiaturisme.cat/anoia/festa-de-la- Carnival: popular banquet to share “La Caldera”, caldera-de-montmaneu/ a kind of soup) Matinal d’intercanvi de llavors de la Catalunya X http://www.eltrill.org/9e-matinal-dintercanvi-de- interior d’Argençola (Seed exchange meeting llavors-de-la-catalunya-interior/ space) Festival Internacional d’Orgue d’Igualada (Organ X https://anoiaturisme.cat/anoia/festival- concerts) internacional-dorgue-digualada/ Mercat Figueter (traditional outdoor market with X https://anoiaturisme.cat/anoia/mercat-figueter-de- typical activities) capellades/ La Mostra d’Igualada (Children’s and Youth X https://mostraigualada.cat/en/ Theatre Festival) Eixarcolant ( Gastronomic Day of the Forgotten X https://eixarcolant.cat/ Plants) Eco Fira de Calaf (Fair dedicated to the ecological X http://www.firescalaf.cat/pag/fires/?id=297 product of the region of Anoia and Alta Segarra)

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Fira de la Candelera a la Pobla de Claramunt X http://www.lapobladeclaramunt.cat/actualitat/noticies (Traditional fair with Craft and food products /arriba-la-fira-de-la-candelera-100.html market and activities) Festa de la Baronia d’Òdena (Fair of castles and X https://www.festacatalunya.cat/articles-mostra-11068- frontier land) cat- baronia_dydena._la_fira_dels_castells_i_terra_de_front era.htm Desfolca’t (Calaf traditional and popular music x http://desfolcat.cat/ festival) Anoia Folk (Traditional music festival) x https://anoiaturisme.cat/anoia/anoia-folk/ Anòlia (Igualada Summer music festival) x http://www.igualada.cat/ca/regidories/promocio- cultural-rel-institucionals/cultura/esdeveniments- culturals/anolia-festival-de-musica Sant Andreu i la Matança del porc de la Llacuna X https://anoiaturisme.cat/anoia/fira-de-sant-andreu-la- (Sant Andreu fair and Llacuna pig slaughter) llacuna/ La Vinyala – Òdena (Fair of the snail variety most x http://www.firadelavinyala.cat/ appreciated culinary at Anoia) La Cassola de vinya i l’olla de murri – La Torre de x https://anoiaturisme.cat/anoia/festa-de-la-cassola-de- Claramunt (Traditional festivity with typical food vinya/ products) Mostra d’embotits i vins d’altura – La Llacuna x https://anoiaturisme.cat/anoia/mostra-de-productes- (Cold meats and fine festival) daltura/ Mercat de Fruita Dolça – Piera (Sweet Fruit x x x x Market) La Gran festa del vi – Igualada ( festival) x https://anoiaturisme.cat/anoia/la-gran-festa-del-vi/ Festa de la Rosta de Piera (Oil fair) x

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Cervesa artesana – Espelt (Craft beer) x Vadefoodies (Gastronomic Trends festival) x https://vadefoodies.cat/ Vademercat (Tapas Night) x https://vadefoodies.cat/2nvademercat/ x DUPLICAT Festa del Raïm – Masquefa (Grape fair) x https://anoiaturisme.cat/anoia/festa-del-raim-a- masquefa/ Fira del Sant Crist de Piera (Traditional fair) x https://anoiaturisme.cat/anoia/fira-de-sant-crist-de- piera/ Fira de les Bresques Orpí (Traditional fair) x https://anoiaturisme.cat/anoia/fira-de-les-bresques-de- santa-candia-orpi/ Fira Verd de Carme (Showcase of nurseries, x https://anoiaturisme.cat/anoia/fira-verd-de-carme/ florists and gardening experts) European Balloon Festival x https://www.ebf.cat/index.php/en/ Festival Jardins musicals de Piera (Music festival x https://www.jardinsmusicals.cat/ in gardens) REC.0 (pop up fashion stores: temporary X x https://www.rec0.com/en/ transformation of an old industrial district, Rec, in Igualada) Festival de Llegendes de Catalunya (about stories x https://www.festivaldellegendes.com/ and legends of the Catalan Countries) Volcat (Mountain bike race) X http://volcatbtt.com/en/volcat-138/ Zoom festival (International content festival x https://www.zoomfestival.org/en/ audiovisuals of Catalonia) Festa del Timbaler del Bruc (Traditional fair) x http://www.elbructurisme.cat/que-fer-i-visitar/festes-i- fires/festa-del-timbaler/

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Festes del Roser i Fira de la Garlanda (religious X http://www.vallbonadanoia.cat/el- and traditional festivity for Easter Monday) municipi/turisme/festes-i-fires/festa-del-roser.html Festa de la Verema – Hostalets de Pierola (Wine x https://anoiaturisme.cat/anoia/festa-de-la-verema-als- harvest festival) hostalets-de-pierola/ Fira del Camí Ral (Traditional fair) X https://anoiaturisme.cat/anoia/fira-del-cami-ral- vilanova-del-cami/

Tourist information points or services

Name of information point or center Website or promotional material

Tourist Info 1. Consorci per la promoció de l’Alta Anoia www.altaanoia.info/en (Consortium for the promotion of Alta Anoia) Tourist Info 2. Oficina de Turisme de Calaf (Calaf Tourist www.turismecalaf.cat/ Office) Tourist Info 3. El punt de difusió cultural i turística www.igualada.cat d’Igualada (The cultural and tourist dissemination point of Igualada) Tourist Info 4. Oficina de turisme de La Llacuna (Llacuna www.lallacuna.cat Tourist Office)

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Providers of services for visitors List other services of value for the development of new Slow Tourism products: active and sport tourism local companies, local guides companies, transfer companies or other services . Nom Servei turístic o patrimoni relacionat Web o material promocional

Enotourism https://www.fermibohigas.com/ Celler Bohigas Enotourism https://plademorei.com/ Celler Pla de Morei Enotourism https://www.canbonastre.com/ Can Bonastre Wine Resort Wine production https://www.pagesentrena.com/en/ Pagès Entrena Aerostatic balloons flights https://www.caminsdevent.com/ Camins de vent Aerostatic balloons flights https://www.globuskontiki.com/ Kontiki Aerostatic balloons flights http://www.anoiaballoons.com/ Anoia Balloons Active and sport tourism local and public place https://anoiaturisme.cat/es/anoia/aerodrom- Aeròdrom d’Òdena digualada-odena/ E-Bike rent company http://www.labacicleta.cat/ ...La BaCiCleta... Local guidance company https://www.anoiapatrimoni.cat/ Anoia Patrimoni Organic producer: oil, lambs, almonds. Mini tool museum http://ecopuigaguilera.com/ Ecopuig Mornings to be shared with the pastor proposals http://www.calserrats.com/ Cal Serrats Traditional cuisine http://vinyales.blogspot.com/ Confraria de la Vinyala

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Sport & Nature http://www.odenavillage.cat/ Odena Village Sport events company http://ocisport.net/ Ocisport Mountain guides https://www.guiesdemuntanyademontserrat.cat Guies de Montserrat Mountain guides https://www.fjuarez-guide.com/ Frank Juárez

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5. TOURISM PROMOTION

Promotion bodies o Organisations responsible for tourism promotion and local heritage promotion (pro loco) o Organisations and associations responsible for tourism-related activities. (For example: organisations involved in tourism planning, business development or other relevant actors)

Name of organisation Type: How can they contribute to Med Pearls? Link to website Public (E.g., contact with companies, Promotion, Private Communication, product development…) Public-private

Consell Comarcal de Public https://anoiaturisme.cat/en/ l’Anoia Anoia Turisme Public

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Promotion content or channels Type Name of profile Languages Link Target Reach Other / account audience (relevant to comments (B2B/ Med Pearls) (number of B2C) (low, medium, followers, etc) high)

Social Facebook catalan https://es-es.facebook.com/anoiaturisme/ low Network 1 Anoiaturisme Social Instagram catalan https://www.instagram.com/anoiaturisme/?hl=es low Network 2 Anoiaturisme Social Twitter catalan https://twitter.com/anoia_turisme?lang=es low Network 3 Anoiaturisme

Type Title Languages link Content Reach (relevant to Other comments (describe Med Pearls) (number of in 1 (low, medium, followers, etc) sentence) high)

Video 1 Cultura I Only https://www.youtube.com/watch?v=w86xii_r8tc patrimoni music – (Culture the title is & in catalan Heritage)

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Video 2 Turisme Only https://www.youtube.com/watch?v=_dRlu81vFk4 rural music – (Rural the title is Tourism) in catalan Video 3 Esport I Only https://www.youtube.com/watch?v=m1AuWym0VPU natura music – (Sport & the title is Nature) in catalan

6. INTERNET CONNECTIVITY Describe connectivity level in general and in specific areas (please identify the specific area) Describe average connectivity level in accommodation

Connectivity level Internet Data Wi-Fi Comments (low, medium, high) (low, medium, high)

Global Medium medium Depends on the area Accommodation Medium medium Depends on the accommodation area (global)

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