Latest Tips & Tactics for Connecting with Social Shoppers Get Your Message to Your Market and Sell More Stuff presented by Irene Williams -
[email protected] ! I. Introduction A. Once Upon a Time on Instagram: A Case Study 1. Actual Food Nashville - The story of how I happened upon a pop-up brunch, Haymakers (J Michaels new brand), and master barber TJ Klausing, and ultimately became a devoted customer of all of the above B. The Current State and Latest Stats of the Digital-Social-Mobile Marketplace 1. According to a recent L2 study (L2 is a business intelligence service that tracks the digital competence of brands), department stores are expected to grow 22 percent globally over the next five years, and one key to success is enhancing traditional retail campaigns with effective digital marketing strategies. 2. The numbers for social are huge. We all need to fish where the fish are, and clearly the fish are very social. Numbers below are reflect data from 1st and 2nd quarters 2014. a) Twitter: 271 million active users / 500 million Tweets sent daily / 78% mobile b) Facebook: 1.23 billion active users / 874 million mobile / 728 million daily / Avg 20 minutes per session c) Instagram: 182 million active users / 58 million pix per day d) Pinterest: 70+ million active users / 75% mobile / Avg. 14 minutes per session e) Google+: 400 million active users / Avg 3:46 minutes per session f) YouTube: 1 billion active users per month / 6 billion hours of video watched monthly g) LinkedIn: 300 million users h) Tumblr: 199.1 visitors globally per month / 69.1 million monthly in U.S.