CBA FUNDRAISING PARTNER 2004 SPRING

Mail Co-op Renewals Sweepstakes CBA Consulting Testing with CBA

Carl Bloom Associates, Inc.

232 Madison Avenue New York, NY 10016 Tel: 212 679 6900 Fax: 212 679 6913 www.carlbloom.com PTV Public Broadcasting Co-op – Mail for Membership Growth Over the years, CBA has raised millions of dollars for stations around the country -- in major markets and in smaller ones, for state networks and joint licensees. Our complete package of professional services -- creative, consulting, list marketing, data processing, printing and mailing -- can help you raise more money from more members. 2004 CBA-Managed Renewal Programs – Money In the Bank The demands of running an in-house renewal program can consume your valuable time. When CBA manages your monthly renewals, and provides creative options, you can maximize revenue and have more time to manage other fundraising activities. You may want to test a CBA “Automatic Renewal” package, based on the very successful Automatic Reinstatement and Automatic Enrollment lapsed and acquisition packages. In recent testing, Automatic Renewal has increased KQED’s first and second renewal efforts by 29% in response and 24% in gross revenue. Testing in telemarketing effort #3 is underway.

Raffle/Sweepstakes – Win Extra Donor Revenue CBA’s contests and special promotions generate huge revenue through more additional gifts from members and donors. Contact us to find out how a national PTV Sweepstakes Co-op could help your station do the same.

CBA Consulting – Better Ideas, Better Results We help PTV stations and other national nonprofits develop sound strategies and effective action plans to help them achieve their goals. Organizations like the Greater Bay Area Make-A-Wish Foundation®, The Nature Conservancy, the United States Tennis Association, Consumers Union/Consumer Reports, the National Underground Railroad Freedom Center, The Actors’ Fund of America, libraries and museums depend on CBA for marketing advice and creative ideas.

Testing with CBA – Finding More Growth Opportunities The growth of membership revenue depends on effective direct mail programs. Systematic testing of key creative and marketing concepts will identify winning formulas that can generate thousands of additional dollars from your mailings. CBA can help you develop test plans that can pay huge dividends for your station.

Develop a new plan for increasing your station’s revenue. Contact: Carl Bloom: [email protected] Brooke Coneys: [email protected] Dave Johns: [email protected] Vanessa Hallen: [email protected] Carrie Burns: [email protected]

CBA FUNDRAISING PARTNER 232 Madison Avenue, New York, NY 10016 Tel: 212 679 6900 Fax: 212 679 6913 Exciting Creative Breakthroughs!

New creative ideas and marketing innovations drive our business – and it shows in increased results. CBA brings you direct marketing that yields maximum income for your fundraising dollars. We’re happy to report two creative breakthroughs that have increased revenue and retention significantly. Generational Marketing – Add gift copy that works better for Baby Boomer women. Tested against a long time money-making control, the Boomer letter lifted response by 42% and average gift by 14%. If you’re interested in seeing the copy and learning how to identify different generations on your file, let us know. Automatic Renewal – It works like a charm. CBA’s new retention package (series) has lifted multi-year and first year member retention by 29%. You can calculate what this improvement will mean to your station in higher retention and income. If you’re interested in keeping more of your members and their dollars, call or email CBA for more information.

We’d like to share some of our clients’ comments with you:

“CBA lives up to its promise of quality and attention. “This is really fantastic. We received a return on They are always responsive to the client’s needs to test our mailing of 1.79%, and ended up making $1.15 new fundraising concepts as well as maximize the for each dollar we spent! It was the best investment results of proven techniques. we’ve made in years.” CBA consistently helps the client build member Stephen MacKay, Development Officer relationships that last!” The Oakland Public Library Foundation Phyllis Madry, Manager, Individual Giving WOSU/Columbus, OH “Carl Bloom Associates has been a trusted partner in KQED’s fundraising efforts for the past eight years. “Carl Bloom Associates’ work on the USTA member- During this time, they have developed a well-managed ship program has been terrific. They are results- direct mail program that yields great rewards for KQED. driven marketing professionals that display a keen attention to detail, flexibility, and reliability.” Consistency, reliability, and professionalism are hall- marks we rely on to make our fundraising job easier.” Katherine Moore Membership Marketing Director Marianne F. Petroni, Membership Director United States Tennis Association KQED/San Francisco, CA

“It is always a pleasure working with Carl Bloom “Early in the past decade, Carl Bloom Associates Associates. They are very accommodating, knowledge- created our very successful ‘Inner Circle’ fundraising able, and extremely friendly. We have a very intricate program, which has been responsible for raising mailing and they work hard to work out every detail millions of dollars for the Actors’ Fund of America. with a fine tooth comb, making me feel comfortable Using access to house seats at Broadway shows and that they not only understand our needs and wants, Special Performances as incentives, average gifts are but will work to get us where we need to be. It is truly above $300 Ð and acquisition makes money for AFA. a pleasure to work with such caring individuals who Innovation and creativity are always in abundance truly understand each aspect of not only their at CBA, as is pleasant service; we appreciate your business, but the market we are all a part of.” professionalism.” Allison Hammond, Development Associate Judith Fish, Membership Director Carnegie Library of Pittsburgh Foundation The Actors’ Fund of America

“It is a pleasure to work with the professionals at Carl Bloom Associates. We especially appreciate their integrity and seemingly tireless energy. It is comforting to have such wonderful experts managing our direct response program so that we can do what we do best Ð fulfill our mission!” Patricia Wilson, Executive Director, Greater Bay Area Make-A-Wish Foundation® CREATIVE RECOMMENDATIONS – MAY 2004

▼ GO DIRECTLY TO INDIVIDUAL PACKAGES BY CLICKING ON PACKAGE NAMES BELOW ▼ ACQUISITION 5,000 New Members #11 Format Our larger double-window outer envelope and personalized format stand out in the mailbox. Auto Enrollment #11 Format Expanded into an oversized #11 format, this package is an even stronger competitor for gifts. Members = Programs #11 Format This simple equation illustrates that a lot of modest gifts add up to make great programs possible. BEING Pad Pak Gift Package TESTED Name and address labels, personal notepaper, a personalized letter -- we put all the things that work into this exciting new package. Perseverance #11 Format Frankly speaking, this honest approach works wonders to motivate viewers who haven’t responded in the past. BEING Real TV,Not Reality TV #11 Format ... TESTED … a play on words, but a serious message about the real need for more support from the people who watch public television. BEING Staff Recommendations #11 Format TESTED Who better to make a list of public TV programs not to miss? And programs worth watching deserve the support of all viewers. ADDITIONAL GIFT 5,000 New Gifts #11 Format This version of our 5,000 New Members package -- tailored for your loyal donors -- has accelerated the number of additional gifts in recent tests. Consider the Value #11 Format Quality and value are the essence of supporting public TV. We ask members to think of the value, remember the need and “send an extra gift today.” Critical Decision #11 Format For your current members this message will come through loud and clear: Their investment in your station pays them back with quality television every day. Ledger #11 Format Current members understand and appreciate the cost of producing quality programming. The Ledger package is a great reminder of these fiscal realities. Lifeline #11 Format Public broadcasting is a real “lifeline” during times of crises, like the current one. To preserve this vital resource, viewers need to be our lifeline of support. Respect #11 Format Members appreciate your respect for their intelligence and their valuable time. That’s why this letter has been a perennial winner for add gift appeals.

Wake-up Call #11 Format Studies show that watching TV makes us passive -- likely to fall asleep. This appeal calls attention to the stimulating programs that make public television a rewarding experience.

LAPSED Auto Reinstatement #11 Format This package works well year after year to convince former members how important it is to support their favorite public TV programs. Campaign Announcement #12 Format NEW! Bigger is often better and so is personalization. CBA’s #11 package is the proof. Now we’re stepping up to a #12 in this new Campaign Announcement with “goal-setting” personalization -- a must test. 5000 New Members #11 Format ACQUISITION & LAPSED

Personalized letter and form.

Ms. Sample, Ms. Sample A. Sample please keep this card until you MEMBERSHIP CONFIRMATION FORM receive your new MemberCard. YES, I want to become the newest member of KQED at this time of critical need. ➧ Enclosed is my gift of: ■ $35 (Special offer – $5 off the regular rate) ■ $40 (I’d like to help even more.) Temporary ■ $50 ■ $100 ■ $150 ■ $250 ■ Other $______MemberCard ■ Check enclosed. Charge ■ AMEX ■ MC ■ VISA ■ Discover Available with Acct. #______Exp. Date_____/_____ Signature ______Ms. Sample A. Sample MemberCard

Ms. Sample, or receipt. As soon as we receive ______your Membership J. Sample Marianne F. Petroni, Director of Membership Confirmation, we will 500 Elm Street activate your benefits. Use this temporary card until your new card arrives. Yourtown, ST 12345

Very important Ð see back for member benefits.

THANK YOU! P.O. Box 7618 San Francisco CA 94120-7618 www.kqed.org To join, detach this form and mail in the envelope provided.

KQED needs 4,753 new members by July 30.

But you’re only responsible for one.

AND THAT’S YOU, MS. SAMPLE.

Dear Ms. Sample:

If you watch KQED or listen to 88.5 FM, you need to support your favorite programs. It’s a smart investment: As our membership grows and revenues increase, more great programs come back to you.

But right now the numbers are out of balance at KQED. Membership growth has slowed and our revenue is lagging. We’re not keeping pace with the rising cost of programs -- and this is a very serious situation.

This year KQED’s programming costs will be more than $27,000,000. We will broadcast 8,760 hours of programs -- and we try to offer something for everyone.

We must bring our revenue back in balance so we can pay for the programs you enjoy and value. That’s why we urgently need more support from our television viewers and our radio listeners.

Within the next two months KQED must add 4,753 new members to help the station reach it’s goal of $403,294 by July 30.

Ms. Sample, this is the reason we’ve temporarily pre-enrolled you as a member of KQED, pending your confirmation, of course. As a special incentive to win your support, we’re offering a one-year membership for just $35 -- a $5 savings if you act now.

Your timely response is important because it isn’t easy to find concerned new members. Your response now will bring us one important member closer to our goal -- and every donor counts.

Too many viewers and listeners don’t think we need their help. They don’t see the connection between becoming a contributing member and having their favorite programs on the air every day.

I’m hoping you realize how valuable KQED is to life here in the Bay Area. If you do, please become a member today.

This year, KQED will bring you great programs like AMERICAN

PUBLIC TELEVISION 9 PUBLIC RADIO 88.5 FM EDUCATION NETWORK WWW.KQED.ORG

2601 Mariposa Street San Francisco CA 94110-1426 phone 415 553 2150 fax 415 553 2349

Copyright, Carl Bloom Associates, Inc. 2004 Join now and enjoy these member benefits... Did you know... For your gift of $35: For your gift of $40 or more: • Members currently provide a full Fine Tuning Choose Fine Tuning 50% of our budget. One-year subscription or San Francisco • It costs us $75,171 per day ($52.20 to our monthly Stay tuned to Bay Area per minute) to put KQED on the air. program guide. people, politics, culture Features KQED and style, as well as all • Without more members now, radio and television of your favorite KQED programming will be in serious schedules, program programs, with your jeopardy. highlights and news for monthly issue of San $35 KQED members. Francisco. Indicate your • With your gift of $40 or more, you’ll choice on the reverse. be entitled to special benefits. All Members receive: Your contribution is tax deductible less KQED MemberCard $5 for your subscription to Fine Tuning or Plus¥Member Tours of KQED Provides discounts and special offers on car $12 for your subscription to San Francisco. rentals, hotels, publications, cultural events, ¥ Eligibility for a KQED Credit Card. the performing arts and other attractions in A great way to support KQED at no Northern California and beyond. extra cost to you.

EXPERIENCE, THE MANOR HOUSE, CAR TALK, ALL THINGS CONSIDERED, BAY WINDOW, PACIFIC TIME and more.

You can save $5 and enjoy valuable benefits:

* Fine Tuning or San Francisco, depending on the amount of your gift.

* The KQED MemberCard, entitling you to discounts and special offers (see back of reply form for details).

* A tax deduction to the full extent of the law.

But your most valuable benefit will be the satisfaction of helping to provide the highest quality programming on television and radio today.

Sincerely.

Marianne F. Petroni Director of Membership

P.S. Please join today. You and 4,752 other new members can help us raise the $403,294 needed to stay on budget. And you’ll save $5.

Spend some quality Fun and learning time with KQED. on Arthur

Natalie Cole on “Click and Clack” on Skinwalkers on Memorabilia collection on Great Performances Car Talk American Mystery Antiques Roadshow

Nonprofit Org. U.S. Postage PAID KQED

2601 Mariposa Street San Francisco CA 94110-1426

Tem porary MemberCard

Jane A. Sample Jane A. Sample 500 Elm Street ______irector of Membership Marianne F. Petroni, D Yourtown, ST 12345

Use this temporary card until your new card arrives. Auto Enrollment #11 Format ACQUISITION

Personalized letter and form.

Ms. Sample, ■ YES, I want to confirm my membership enrollment and help WCNY. please keep this card until you Enclosed is my gift of: receive your new MemberCard. ■ $40 - includes the WCNY MemberCard ➧ ■ $70 ■ $100 ■ $250 ■ Other $______■ Check enclosed. Charge ■ AMEX ■ MC ■ VISA ■ Discover Temporary MemberCard Acct. #______Exp. Date_____/_____ Signature ______

Temporary MemberCard Available with MemberCard Ms. Jane A. Sample

Ms. Sample, or receipt. As soon as we receive Ms. Jane A. Sample your Membership 500 Elm Street Jean Moffit, Director, Member Services Confirmation, we will activate your benefits. Yourtown, ST 12345 Keep this temporary card until your new card arrives.

Very important Ð see back for member benefits. THANK YOU! The Public Broadcasting Council of Central New York, Inc. P.O. Box 2400 ¥ Syracuse, NY 13220-2400 ¥ www.wcny.org ¥ (315) 453-2424

The Public Broadcasting Council of Central New York, Inc. 506 Old Liverpool Road ¥ Syracuse, NY 13220 www.wcny.org

Dear Ms. Sample:

WCNY has taken the liberty of enrolling you as a temporary member.

Let me explain.

To begin with, of course, this action implies no obligation whatsoever on your part.

However, for reasons I think you will understand, we have a very special need right now to encourage the participation of as many new members as possible.

We hope you will join us for the next twelve months by returning the attached confirmation form with a generous contribution of $40, $70, $100 or more.

As soon as we hear from you, we will begin your membership in WCNY and you’ll receive our monthly program guide, CNY PREVIEW, plus the WCNY MemberCard.

Why are we so eager to have you join at this particular time, Ms. Sample? There are several reasons.

Unlike government and corporate funding for WCNY, which can be subject to cutbacks and fluctuations, viewer and listener support is a constant -- and our largest source of revenue for programs.

Without increased member support, we simply cannot afford the price tag on the superior programs you expect from us like MASTERPIECE THEATRE, NOVA, NATURE and the beautiful concerts you enjoy on CLASSIC FM, to name just a few.

Finally, there just aren’t that many people who are willing to stand up and be counted when WCNY asks for support. It takes a special kind of person to contribute voluntarily when it’s so easy to enjoy WCNY without contributing at all.

I’m hoping you’re that special kind of person. And since there are so few of you out there, we need to enroll as many of you as we possibly can. That, frankly, is the chief reason why we’d like to have you join us now.

Your contribution will help support the very special (and very costly) schedule of programs WCNY has lined up for this season and next.

Here’s where your support pays off in practical terms, by translating directly into the programs you and your family enjoy.

Membership dollars make possible major presentations like 1940s HOUSE and THE CIVIL WAR. They help

Copyright, Carl Bloom Associates, Inc. 2004 Join now and enjoy these member benefits... Did you know... Receive PLUS... you CNY PREVIEW receive the • Members currently provide 40% with your gift of WCNY of our budget. $40 MemberCard Join today and receive When you join • Without more members now, CNY PREVIEW, our WCNY at $40 programs and services you membership magazine. or more you also receive your own WCNY depend on could be affected. Every month you’ll get a MemberCard. Use your card to enjoy behind-the-scenes look discounts at a number of area restaurants at your favorite shows and attractions. You’ll save money – and • With your gift of $40 or more, you’ll and personalities. And do so much to help us bring excellent with its detailed daily program listings, you’ll television and radio to you and everyone be entitled to special benefits. never miss an important show again. in Central New York. Your card will be valid for a full year. A copy of WCNY’s latest annual report may be obtained, upon request, from WCNY, 506 Old Liverpool Road, Syracuse, NY 13220, or from the Office of the Attorney General, Charities Bureau, 120 Broadway, New York, Your contribution is tax-deductible to the extent that it exceeds the fair market value of any thank you gift or benefit you receive in return. New York 10271.

sustain signature programs such as ANTIQUES ROADSHOW, AMERICAN EXPERIENCE, SESAME STREET and GREAT PERFORMANCES. Plus, they help WCNY produce local programs such as HOUR CNY, FINANCIAL FITNESS, CENTRAL ISSUES and our new WCNY TONIGHT series.

It’s broadcasting as it ought to be: creative, thought-provoking and sensitive to viewers’ and listeners’ needs. This is so important in times of uncertainty.

Please join WCNY by returning the attached confirmation form with your check today. I look forward to welcoming you as a member.

Sincerely,

Michael A. Fields President/CEO

P.S. Join today and receive a year’s subscription to our informative monthly program guide, plus the WCNY MemberCard entitling you to discounts on dining and entertainment (see back of reply form for details).

more Your support makes < great programs possible.

Fun and learning on Arthur

NONPROFIT ORG. U.S. POSTAGE PAID THE PUBLIC BROADCASTING COUNCIL OF CENTRAL NEW YORK, INC.

NOTICE OF ENROLLMENT:

Temporary MemberCard Ms. Jane A. Sample Ms. Jane A. Sample 500 Elm Street Yourtown, ST 12345

Jean Moffit, Director, Member Services

Membership card enclosed. Confirmation requested. Members=Programs #11 Format ACQUISITION & LAPSED

Personalized letter and form.

■ Ms. Sample, YES, I will help PBS 45 & 49 broadcast more hours of my favorite please keep this as a record of your gift. programs. I’m enclosing my gift of: The larger your gift, the

➧ stronger we’ll be to face ■ $35 ■ $60 ■ $75 ■ $120 ■ Other $______a future with increased I prefer the installment plan: programming costs! ■ $5/mo. (60/yr.) ■ $10/mo. (120/yr.) ■ $_____/mo. (___/yr.) T.C. ■ My check to PBS 45 & 49 is enclosed. ■ Charge my ■ AMEX ■ VISA ■ MC ■ Discover ______/______Available with 1750 Campus Center Dr., P.O. Box 5191, Kent, OH 44240-5191 Account # Exp. Date Optional: my e-mail address is ______MemberCard Ms. Sample A. Sample or receipt. Ms. Jane A. Sample 500 Elm Street ______Amount of gift______Trina Cutter, President & General Manager (fill-in) Yourtown, ST 12345

Very important Ð see back for member benefit. 1750 Campus Center Dr. THANK YOU! P.O. Box 5191 Kent, OH 44240-5191 Detach and mail with your gift.

Why your membership means so much to PBS 45 & 49, Ms. Sample.

It takes only this many members...... to pay for an hour of

22 Antiques Roadshow 10 Sesame Street 16 Nature 3 Are You Being Served? 17 This Old House 7 The NewsHour with Jim Lehrer 14 Lawrence Welk 12 Arthur

Dear Ms. Sample:

When you join PBS 45 & 49, your membership contribution is a lot more important than you may realize.

For example, your $35 contribution plus 21 others can pay for an entire broadcast of ANTIQUES ROADSHOW.

Your contribution plus 15 others can sponsor an hour of NATURE. With just 11 other contributions, we can present ARTHUR to the thousands of children in our viewing area.

That’s why we’re asking you to join PBS 45 & 49 today with as generous a contribution as you can afford. The more you give Ð $35, $60, or even $120 – the more you’ll see of your favorite programs.

If you don’t contribute? Well, if 5 or 10 other viewers decide not to join, there’s an hour we can’t afford to broadcast. And that program might just be one you’d really enjoy.

How is it possible for PBS 45 & 49 to pay for costly TV programs with so few member contributions? Because Public Television stations work together to share the production costs of PBS programs.

But, to pay our fair share of these costs, we depend on viewers like you for 61% of the funds we need for the programs you enjoy.

This year our cost for PBS programs alone is over $600,000,which is why your contribution is more important than ever.

So please join PBS 45 & 49 today. Your gift of $35 or more brings you our informative monthly program guide. And you can expect more of the finest in television programming knowing that you helped make it possible.

How much is an hour of insight on THE NEWSHOUR WITH JIM LEHRER worth to you? An hour of exciting

Copyright, Carl Bloom Associates, Inc. 2004 We’ve reserved this exclusive member Join PBS 45 & 49 today. benefit just for you...

PBS 45 & 49’s Monthly Guide. With a minimum gift of $35, you’ll receive The Alternative every month for a year. Every issue lets you know what’s new and interesting in PBS 45 & 49’s programming, helps you plan your viewing, and introduces you to the people behind the programs you enjoy.

Please list your favorite programs below: 1750 Campus Center Dr., P.O. Box 5191, Kent OH 44240-5191 ______Your gift counts! Send your contribution today and receive The Alternative, PBS 45 & 49’s monthly program guide, for a full year.

drama on MASTERPIECE THEATRE ... fascinating programs on NOVA or NATURE ... practical advice on THIS OLD HOUSE? Or an hour of entertainment with LAWRENCE WELK and the delightful humor of ARE YOU BEING SERVED? and our many British comedies?

Add up the hours of enjoyment and enrichment every day on PBS 45 & 49 and I think you’ll agree, your membership is a small price to pay.

We look forward to welcoming you as our newest member.

Sincerely,

Trina Cutter President & General Manager

P.S. We depend on viewers like you to support the programs you enjoy. That’s why your gift is so important now. May we count on your contribution today? Thank you!

more Your support makes < great programs possible.

Fun and learning on Arthur

NONPROFIT ORG. U.S. POSTAGE PAID NORTHEASTERN EDUCATIONAL TV OF OHIO, INC.

1750 Campus Center Dr., P.O. Box 5191, Kent, OH 44240-5191

Ms. Sample A. Sample Ms. Jane A. Sample 500 Elm Street Yourtown, ST 12345 ______Amount of gift______Trina Cutter, President & General Manager (fill-in) Pad Pak™ Gift Package ACQUISITION BEING NONPROFIT ORG. TESTED U.S. POSTAGE PAID FOUNDATION FOR NEW JERSEY PUBLIC BROADCASTING, INC.

ENROLLMENT NOTICE: CONFIRMATION REQUESTED

TWO free gifts Jane A. Sample enclosed. 123 Main Street Any town, CA 90027

PUBLIC TELEVISION & RADIO

25 S. Stockton Street Trenton, NJ 08608-1832 www.njn.net

Ms. Jane Sample 123 Main Street Any town, CA 90027

Dear Ms. Sample:

I’m pleased to notify you of your enrollment as a member of NJN Public Television for the coming year Ð with your approval, of course.

Today, more than ever, people like you are relying on NJN for sensitive and comprehensive reporting on the news, culture and the arts, and for violence-free educational programs for our children.

NJN needs your support now so we can continue bringing you the programs you have come to appreciate, value and expect from your public television station in New Jersey.

That’s why we have designed a special, limited-time introductory offer for you, Ms. Sample:a year’s membership for just $30, which is $10 off the regular membership rate!

As soon as we hear from you, we will activate your membership, send your official NJN Member Card and start your annual subscription to The NJN Guide.

At NJN we’re committed to opening minds and changing lives. Membership dollars make it possible for you and your family to enjoy major programming events like LAWRENCE OF ARABIA: THE BATTLE FOR THE ARAB WORLD and “live” concerts like “Elton John at the Royal Opera House” on GREAT PERFORMANCES.

Your support also helps sustain popular programs like BBC WORLD NEWS, AMERICAN EXPERIENCE, NATURE and NOVA.

As a member, Ms. Sample,you’ll be helping us produce more NJN local programs like NJN NEWS, IMAGES/IMAGENES, ON THE RECORD and REPORTERS ROUNDTABLE that help you to stay current, understand issues, explore new ideas and appreciate the rich diversity of our state.

Parents, grandparents and other caregivers can trust NJN as a safe place for their children Ð a station that helps kids learn and prepare for school with programs like SESAME

Copyright, Carl Bloom Associates, Inc. 2004 STREET, ARTHUR and CLIFFORD THE BIG RED DOG.

Why is your contribution so vital to us at this time? Frankly, not enough people are willing to step forward and support their favorite programs on NJN. It takes a unique sense of responsibility to contribute voluntarily. We hope you’re that special person and that you will become a supporting member of NJN today.

You can be part of our exciting future and save $10 now when you take advantage of this special offer to join NJN.

Your contribution will help make possible the very special (and very costly) schedule of programs NJN has lined up for you and your family. notes for

Please join NJN Public Television by sending your contribution with the attached Jane A. Sample confirmation form today. I look forward to welcoming you as a member.

Sincerely,

Winifred A. Chisholm Director of Membership

P.S. When you join NJN right now, you’ll benefit from this special introductory offer: a year of NJN membership for only $30 Ð a savings of $10 off our regular rate. Your membership is very important to us. Please give us your answer today.

P.P.S. The handy name and address labels and personalized memo pad that we’ve enclosed are gifts to you. Enjoy them and all your favorite programs on NJN.

m< ore Your support makes great programs possible.

Fun and learning on Arthur

Proud NJN Supporter

“Hippo Beach” on “Streamliners:Jane A.America’s Sample A young performer Jane A. SampleOld Glory on Jane A. Sample Nature Lost123 Trains” Main on Street at the NJN Hispanic Youth123 Main StreetAntiques Roadshow 123 Main Street American Experience Showcase S Any town, NJ 08608 S Any town, NJ 08608 S Any town, NJ 08608 Package contains sheet

Jane A. Sample Jane A. Sample Jane A. Sample of name & address labels 123 Main Street 123 Main Street 123 Main Street and pad of personalized S Any town, NJ 08608 S Any town, NJ 08608 S Any town, NJ 08608 notepaper! Jane A. Sample Jane A. Sample Jane A. Sample 123 Main Street 123 Main Street 123 Main Street S Any town, NJ 08608 S Any town, NJ 08608 S Any town, NJ 08608

Jane A. Sample Jane A. Sample Jane A. Sample 123 Main Street 123 Main Street 123 Main Street S Any town, NJ 08608 S Any town, NJ 08608 S Any town, NJ 08608

ENROLLMENT FOR MS. JANE A. SAMPLE

■ YES, I want to confirm my enrollment as a member of NJN and PUBLIC TELEVISION & RADIO support my favorite programs. Enclosed is my contribution of: KEEP THIS STUB FOR ■ $30 Special introductory offer – a $10 savings YOUR TAX RECORDS. I’d like to help more. ■ $40 ■ $50 ■ $75 ■ $100 ■ $______NJN has reserved these member benefits for you...plus a savings of $10! ■ My check to NJN is enclosed. Charge ■ AMEX ■ MC ■ VISA ■ Discover Date Paid: Account #______Exp. Date______/____ MONTHLY NJN MEMBER PUBLIC TELEVISION & RADIO For program updates and NJN events, fill in your email address here: ______PROGRAM GUIDE CARD Tax-deductible Amount: J. Sample All members of NJN receive This member ÐÐÐÐÐÐÐÐÐÐÐÐÐÐÐÐÐÐÐÐÐÐÐÐÐÐÐ a monthly subscription✂ to Director of Membership benefit entitles the lively and informativeCheck#: you to discounts Jane A. Sample NJN Guide. You’ll find detailed at some of the 123 Main Street daily program listings and a finest performing arts, cultural and family behind-the-scenesYour lookcontribution at your is tax- entertainment centers in New Jersey. You will Any town, CA 90027 deductible to the full extent PUBLIC TELEVISION & RADIOfavorite shows and personalities receive continuing discounts from exciting of the law when it exceeds 25 S. Stockton Streeton public television. organizations like these: Trenton, NJ 08608-1832 the fair market value of any thank-you gift you receive. www.njn.net • George Street Playhouse • Liberty Science Center Contributions are tax-deductible only to the extent they exceed the fair market value of any premium or benefit you receive in return. • Six Flags Great Adventure • Cape May Stage Information filed with the attorney general concerning this charitable solicita- • New Jersey State • AAA Clubs of New Jersey tion may be obtained from the attorney general of the state of New Jersey by Aquarium calling 973-504-6215. Perseverance #11 Format ACQUISITION

Personalized letter and form.

Yes, I will join Channel 9 as a member and support my Ms. Sample, favorite programs. please keep this as a record of your gift. ➧ ■ $30 Introductory offer Ð I save $10! ■ $40 (I’d like to help more by joining at the regular rate.) ■ $60 ■ $100 ■ Other $ ______

Temporary ■ My check to Channel 9 is enclosed. Please charge my ■ Amex ■ MC ■ Visa ■ Discover Member Card Account #______Exp. Date _____/____ Signature______Available with Optional: My e-mail address is ______MemberCard Ms. Jane A. Sample Channel 9 respects the privacy and confidentiality or receipt. of our donors and will not sell, give or exchange any Ms. Jane A. Sample information to any entity. ______500 Elm Street James Baum, President & CEO Please sign here Yourtown, ST 12345 3655 Olive St., St. Louis, MO 63108-3601

See back for member benefits. Channel 9 3655 Olive St., St. Louis, MO 63108-3601 Detach here and return with your gift.

Save $10 when you join now!

Why your membership means so much to Channel 9, Ms. Sample.

Dear Ms. Sample:

I’m tempted to say we’re at our wit’s end. But wit Ð like art, insight and drama Ð is one of those precious commodities we make it our business to keep in abundance at Channel 9.

Perseverance is another. It has to be, because only one out of every 25 viewing households is a member of Channel 9.

That’s a difficult ratio to accept, because ours is a membership-based economy. Right now, over half of our bud- get comes from individuals like you. If we had all viewers but no members, Channel 9 just wouldn’t be around for long.

We wish we knew how to inspire you to join us. If we haven’t already done so, perhaps this will do it:

Escalating program costs are threatening our ability to continue carrying all the programs you look for and enjoy on Channel 9. That’s because without your support, we can’t afford the five- and six-figure price tags that television of such high quality costs.

In addition, we need to raise more than $3,000,000 this year to meet our programming budget.

We can’t stop asking you to become a member of Channel 9, Ms. Sample. Without you, we can’t continue to provide the outstanding programs you expect from us.

Channel 9 is your public television station. The entire staff is committed to making public broadcasting a creative and independent resource geared to your interests and standards.

When the PBS programming staff selects gems like FRONTLINE, NOVA and ANTIQUES ROADSHOW, or specials like FRONTIER HOUSE and MANOR HOUSE, they’re searching for the shows you expect from Channel 9 Ð the shows you can’t find on commercial television stations.

Your support as a member also helps KETC produce local programs like DONNYBROOK and STL BIZ to cover the important issues of our city and area Ð and examine with you the critical topics that will affect our lives and our future. KETC wants to present lively, constructive debate to help our viewers stay involved and be prepared to cast an educated vote when the time comes.

(over, please)

Channel 9 3655 Olive St., St. Louis, MO 63108-3601

Copyright, Carl Bloom Associates, Inc. 2004 Join KETC today. Join now and enjoy these member benefits...

Receive the Nine Card MEMBERS ALSO RECEIVE: KETC GUIDE John Sample Channel 9 with your gift Member Card discounts through VideoFinders, of $30 Ð a $10 distributors of PBS and public savings! As a member of KETC, you’ll television programs on video. enjoy discounts at area attractions, Mention your Channel 9 membership and get a 10 percent DISCOUNT! You’ll always know cultural venues and restaurants by when your favorite presenting your Channel 9 Member shows are on ... and Card. Call Channel 9 Member learn what’s interesting and new on Channel 9. Services at (314) 512-9199 for all This easy-to-read member magazine is YOURS the details. FREE for an entire year. Your gift counts!

With KETC programs like AMERICAN TOWER we explore the rich history of St. Louis and profile local leaders like Edmund Mays, a dreamer whose magnificent Continental Life building, constructed shortly before the Great Depression, became a monument to both his success and failure.

Won’t you please join us as a partner in the Channel 9 public television enterprise by becoming a member right now Ð and help us bring you more great programs in the future?

Please let us know that we’ve earned your membership. If you do, Channel 9 will never be at the end of its wit, wisdom, culture, variety, or any of the programming you count on.

Sincerely,

James Baum President and CEO

P.S. When you join Channel 9 now, you’ll save $10 off our regular membership rate, and your Channel 9 Member Card will entitle you to discounts at area restaurants, cultural venues and special attractions. Please support your favorite programs today.

more Your support makes < great programs possible.

Fun and learning on Arthur

NONPROFIT ORG. U.S. POSTAGE PAID KETC/CHANNEL 9

Temporary Member Card

Ms. Jane A. Sample Ms. Jane A. Sample 500 Elm Street

______Yourtown, ST 12345 ______lease sign here CEO P James Baum, President & uis, MO 63108-3601 3655 Olive St., St. Lo Real TV,Not Reality TV #11 Format ACQUISITION

BEING Personalized letter and form. TESTED

I AGREE – Quality television makes a positive and worthwhile contribution to my life. And it Real Facts: needs and deserves my personal support. I am happy to become a member of ThinkTV with a contribution of: ■ $35 (Special, limited-time MemberCard discount offer) • Members currently provide a full 30% of ■ $60 ■ $100 ■ Other $______our operating budget. ■ My check to WPTD is enclosed. Please charge my ■ VISA ■ MC ■ Discover

• It costs us $18,937 per day ($13.15 per Account # Exp. Date TV minute) to put Think on the air. Signature Optional: E-mail address

• Without more member support now, Very important Ð programming will be in serious jeopardy. see back for Ms. Jane A. Sample member benefits. 500 Elm Street • ThinkTV needs your help to raise $750,500 Ms. Sample, Yourtown, ST 12345 Thank you for joining. by January 15. Your support is urgently needed and greatly appreciated. • ThinkTV needs your contribution more than ever, Ms. Sample A. Sample.

110 South Jefferson Street, Dayton, Ohio 45402-2402 ¥ www.thinktv.org Detach here and return with your gift.

Ms. Sample, Please consider WPTD 16 ¥ WPTO 14 contributing to TV 110 South Jefferson Street that really matters Dayton, Ohio 45402-2402 and needs your help.

There’s “Reality TV” and there’s real TV. Take care of the one that really matters to you.

Dear Ms. Sample,

You probably don’t spend much time eating caterpillars.

And I’ll bet you never masqueraded as a millionaire, or put on a bathing suit so you could be scrutinized by a panel of faded celebrities.

Most likely, the “reality” of your life is a good deal more serious and worthwhile.

And when you choose to watch television, I’m sure you seek out programs that respect your intelligence and add something of value to your day or evening.

I know that ThinkTV and our programs occupy a place on your list of things that matter. If our programming had to be cut for lack of funding, you’d miss it. And if it went the way of so many commercial broadcasters Ð racing for the bottom instead of the top Ð you wouldn’t like it one bit.

Ms. Sample, that’s why I think you’re the kind of person who understands why members are so important to the future of public television in our area, and who would appreciate the benefits of membership in ThinkTV.

Like all the things we value Ð whether they be family, friends, favorite restaurants, or special possessions Ð quality television requires our attention and protection. We may not watch it every night. But when we’re in the mood for something worthwhile, we want it to be there when we turn to it.

Just imagine how much you’d miss ThinkTV if our transmitter were to fail, or your cable or satellite service made a decision not to carry us. There would definitely be a void in your viewing enjoyment.

One-of-a-kind programs like NATURE, MASTERPIECE THEATRE, ANTIQUES ROADSHOW, THE NEWSHOUR WITH JIM LEHRER, AMERICAN MASTERS and FRONTLINE and local specials like THE WRIGHT BROTHERS’ DAYTON and WHEN DAYTON WENT TO WAR: MEMORIES OF THE HOMEFRONT wouldn’t be there when you wanted them.

Look at it this way. Many times, we turn to television to experience programs that have relevance to our lives. I believe that public television plays that role more consistently, and successfully, than any other broadcaster. That’s what makes it such a fulfilling experience to watch.

Whether it’s a cooking program, concert, drama or documentary, the programs you find on ThinkTV reflect a consistent set of standards and intelligence that you can personally identify with.

When you look at what’s happening on other networks Ð competing to out-do each other for the most ridiculous

Copyright, Carl Bloom Associates, Inc. 2004 We’ve reserved these membership benefits for you... Join ThinkTV today. $35 Membership: Also receive ThinkTV Program the ThinkTV TV MemberCard As a member of Think , your public broadcasting Guide station, you are guaranteed the very best in Ð a $25 savings! A $35 membership programming. Please share your ideas and automatically entitles you opinions about our programs so we can serve you Join ThinkTV with your gift of $60$35 or to 12 monthly issues of even better. ThinkTV also promises you efficient, timely more and receive your own ThinkTV SPECTRUM, our lively member service and prompt responses to your MemberCard. Enjoy discounts at more membership magazine. questions and inquiries. To contact ThinkTV Member than 140 restaurants, plus 2-for-1 You get detailed program Services, e-mail us at Amy_Vukcevic@wptd.pbs.org or admission at theaters and cultural information, lively reading attractions throughout Dayton and call 937-220-1660 or 1-800-247-1614 during regular about your favorite shows, nearby areas. office hours. upcoming highlights and complete schedules so you can plan to watch those special programs you don’t want Your contribution is tax deductible to the fullest extent to miss. Join today – and receive SPECTRUM all year! of the law. Your gift counts!

“reality” program, or the most sensational or contentious “news” program Ð I think you can easily appreciate the difference ThinkTV offers.

But like those special restaurants we like to dine in ... the golf courses we like to play ... the stores we like to shop in ... or the museums we like to visit ... it’s just not enough to appreciate the difference between quality and mediocrity. We need to support it, with our contributions.

Right now, ThinkTV is facing a critical challenge: We must encourage more viewers like you to support us through membership. With other funding sources in peril Ð including corporate and foundation support Ð the need to reach out to viewers has never been more important. That’s why we’ve set a goal of inspiring 1,000 new members to join us by January 15.

Your decision to become a member of ThinkTV, with a contribution of $35 or more, is essential if we are to sustain the programming excellence and variety Ð as well as the high level of community service and educational outreach to area schools Ð that you have come to expect.

That is my “pitch.” Quality public television, and programming that makes a positive and worthwhile contribution to your reality, needs and deserves your personal support.

So please, join the family of ThinkTV viewers who support this wonderful station through membership. For your contribution of $35 or more, we’ll send you our monthly viewing guide and the other benefits described on the attached membership acceptance form.

And we’ll also make you these promises: We will always put your interests first. We will always give a 110 percent commitment to deliver the very best that television can offer. And we will never ask you to watch someone eat a caterpillar.

Gratefully,

Kay L. High Director of Development

P.S. I’m grateful that you appreciate the difference that makes public broadcasting so unique. Today, I hope you’ll also support that difference Ð so it will always be there when you want it Ð by becoming a member of ThinkTV. more Your support makes < great programs possible.

Fun and learning on Arthur

NONPROFIT ORG. U.S. POSTAGE PAID THINKTV NETWORK

WPTD 16 • WPTO 14 110 South Jefferson Street Dayton, Ohio 45402-2402

Ms. Jane A. Sample 500 Elm Street Yourtown, ST 12345 Staff Recommendations #11 Format ACQUISITION BEING TESTED Personalized letter and form.

■ Enclosed is my fair share of the cost of excellent programs I can enjoy on WCEU-TV Channel 15: ■ $30 Ð Special introductory offer Ð save $6 ■ $40 – I’d like to help more. ■ $52 ■ $65 ■ $100 ■ Other $______■ My check to WCEU is enclosed. ■ Charge my ■ AMEX ■ VISA ■ MC ■ DISCOVER Certificate of ______/______Recognition Account # Exp. Date Signature Optional: Phone # ______for

Ms. Jane A. Sample Ms. Jane A. Sample 500 Elm Street Yourtown, ST 12345 For being a valued supporter of public television.

______Sandra Session Robertson, General Manager P.O. Box 9245, Daytona Beach, FL 32120-9245 (386) 254-4415 Detach here and return with your gift.

Staff Program Recommendations for: Ms. Jane A. Sample The staff of WCEU is delighted to present you with this list of recommended programs, especially selected to satisfy your craving for worthwhile TV. 1. BBC World News 4. American Family (new episodes) 2. American Experience 5. The Gardeners’ Hotline 3. Best British Comedies

See program dates at the bottom of this page. Watch and enjoy, Ms. Sample, then support your favorite programs on WCEU-TV Channel 15.

Dear Ms. Sample:

We’ve all shared the same frustrating thought: How can there be so many channels, yet so little worth watching?

It is rather amazing. At any given hour, the average cable or satellite subscriber has access to more than 100 different channels. Yet quantity, we’ve all learned, has very little to do with quality. If it did, we wouldn’t wonder why the choices seem so mediocre.

The above list of recommended WCEU-TV Channel 15 programs is meant to change that. It’s a way to showcase for you some of the highlights from our current and upcoming programming schedule.

One program on your list is AMERICAN EXPERIENCE, our Emmy Award-winning historical documentary series that captures the spirit and uniqueness of our country. Among this fall’s episodes – “Streamlines: America’s Lost Trains,” “Danang Daughter” and “The Kennedys” Ð are passionate stories of family triumphs and losses and the ever changing face of America.

Another favorite of our program staff is BBC WORLD NEWS. At a time when many of us are frustrated about the caliber of news we receive and wondering what to believe, BBC WORLD NEWS provides consistently exceptional reporting, insight and perspective on critical topics like the war on drugs, the death penalty, terrorism and corporate scandals. Quite simply, it’s the kind of journalism you just can’t find on cable news channels.

AMERICAN FAMILY returned to WCEU this fall so you could catch up with the Gonzales family saga as we repeat the last nine episodes of the first season. This story of a Latino family that struggles to achieve a better life in America continues with brand new episodes beginning on April 4, 2004.

Our staff could have selected many other interesting, entertaining, inspiring and satisfying programs Ð like JULIA & JACQUES COOKING AT HOME … ANTIQUES ROADSHOW ... NATURE ... ARTHUR ... NOVA Ð for your list of recommendations. We know you’ll seek out your favorites when you plan your weekly or nightly viewing.

But we’re also counting on you to become a member of WCEU-TV Ð and support the development and broadcast of more great programs. When you join WCEU now, you’ll benefit from this special offer: a year of membership for just $30 Ð $6 dollars off the regular membership rate!

There’s a reason why the recommended programs on your personalized list can only be found on WCEU. It’s because we’re a public television station. We cater to our viewers, not our advertisers. We’re here to present excellent

1. BBC World News (every night); 2. American Experience (primetime); 3. Best British Comedies (Saturday night); 4. American Family (4/04/03); 5. The Gardeners’ Hotline (Tuesday and Saturday)

P.O. Box 9245, Daytona Beach, FL 32120-9245 • (386) 254-4415

Copyright, Carl Bloom Associates, Inc. 2004 We’ve reserved this membership benefit for you... Join WCEU today.

$30 limited-time only! $36/ Membership WCEU Program Guide

All members of WCEU-TV Channel 15 A COPY OF WCEU’s OFFICIAL REGISTRATION AND receive a subscription to our monthly FINANCIAL INFORMATION MAY BE OBTAINED FROM program guide. With its at-a-glance THE DIVISION OF CONSUMER SERVICES BY CALLING daytime and repeat schedules and TOLL-FREE WITHIN THE STATE: 1-800-435-7352. detailed daily program listings, you’ll REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL OR RECOMMENDATION BY THE STATE. never miss an important show again!

Your gift counts! Contributions are tax deductible only to the extent they exceed the market value of any benefit you receive in return.

programs and cultivate viewer loyalty, not gain high ratings.

Public television is a different “reality.” While dating shows, marriage shows and outrageous competitions seem designed to humiliate participants, we have a different vision of what television’s reality should be.

Here at WCEU, we work to complement and stimulate the natural curiosity, intellect and good taste of our viewers. For us, television is a partnership with the people who watch and value it. We develop programs that meet your high standards and earn your respect Ð and deserve your support. You invest in those programs through membership. Together, we keep the promise of public broadcasting alive Ð even in difficult economic times like these.

WCEU-TV delivers because we offer our viewers a level of quality and a diversity of programs they can’t find anywhere else. Thousands of members pay their fair share with membership contributions of $36 or more.

We’re asking you to join them as a supporter of WCEU.

The high cost of developing programs like HISTORY DETECTIVES and FRONTLINE requires the support of new members Ð like you.

Your decision to become an active supporter of WCEU’s programming right now is essential to the ongoing well- being of this station and to the continued excellence of our programming. After all, this isn’t corporate television or foundation television Ð two sources of funding that have fallen considerably in the last year. This is public television Ð and it must depend on the $30, $60 and $100 contributions from intelligent, responsible viewers like you.

So please, take this moment to consider the quality, value and diversity of the programs we’ve recommended for your viewing. Then, make a decision to support them by joining the family of WCEU’s contributing members. Thank you.

Gratefully,

Sandra Session Robertson General Manager

P.S. Along with your list of recommended programs, I’ve also sent a certificate that identifies you as a “Valued Viewer of WCEU” Ð someone with a taste for quality television. It’s a small token of recognition to thank you for being part of the audience that is willing to pay to keep programming excellence on your TV screen.

more Your support makes < great programs possible.

Fun and learning on Arthur

NONPROFIT ORG. U.S. POSTAGE PAID WCEU FOUNDATION, INC.

Enclosed: Programs recommended especially for you -- by the staff of WCEU.

Certificate of Recognition for Ms. Jane A. Sample 500 Elm Street Ms. Jane A. Sample Yourtown, ST 12345 5000 New Gifts #11 Format ADDITIONAL GIFT

Nonprofit Org. U.S. Postage PAID KQED 2601 Mariposa Street San Francisco, CA 94110-1426

J. Sample 500 Elm Street Yourtown, ST 12345

Available in #11 format.

PUBLIC TELEVISION 9 PUBLIC RADIO 88.5 FM EDUCATION NETWORK WWW.KQED.ORG

2601 Mariposa Street San Francisco CA 94110-1426 phone 415 553 2150 fax 415 553 2349

KQED needs 4,303 additional gifts from its members by September 30.

But you’re only responsible for one.

AND THAT’S YOURS.

Dear Member:

Your support of KQED is a very smart investment: As our member- ship revenues increase, more great programs will come back to you.

But right now the numbers are out of balance at KQED. Membership revenue has slowed. We’re not keeping pace with the rising cost of programs -- and this is a very serious situation.

This year KQED’s programming costs will be more than $24,000,000. We will broadcast 8,760 hours of programs -- and we try to offer something for everyone.

We must bring our revenue back in balance so we can pay for the programs you enjoy and value. That’s why we urgently need extra support from our members today.

KQED must raise $429,000 to help meet the budget for this fiscal year, which ends on September 30.

This is why I’m writing to ask you for a special gift of support.

Your timely response is important because it won’t be easy to reach our goal. But your response now will bring us one important gift closer to our goal -- and every dollar counts.

Too many viewers and listeners don’t think we need their individ- ual contribution to make quality programs possible on KQED. They don’t

Copyright, Carl Bloom Associates, Inc. 2004 see the connection between being a contributing member and having their favorite programs on the air every day.

Your membership demonstrates that you realize how valuable KQED is to life here in the Bay Area -- and we’re grateful. That’s why we depend on your continuing help.

The quality programs on KQED are possible because of your generous contributions. Make no mistake about it, your support counts. If you want to help keep your favorite programs on the air, please take a moment to mail your additional gift today.

This year, KQED will bring you great programs like AMERICAN EXPERIENCE, THE LIVING EDENS, CAR TALK, ALL THINGS CONSIDERED, BAY WINDOW, PACIFIC TIME and ARTHUR, for our children.

Your most valuable benefit is the satisfaction of helping to provide the best programming on television and radio today.

Sincerely.

Marianne F. Petroni Director of Membership and fellow member

P.S. We’re counting on you and 4,302 other loyal members to help us reach our fundraising goal of $429,000 before our current fiscal year ends on September 30. Please mail your special gift of support today.

Gene Kelly on American Masters

Fun and learning on Modern day pioneers on “Click and Clack” on Memorabilia collection on Arthur The Frontier House Car Talk Antiques Roadshow

A second effort is available and recommended.

KQED needs to raise $429,000 by September 30. YES! I’ll help KQED meet its budget to pay for the quality programs I enjoy. ■ $00 ■ $00 ■ $000 ■ $000 ■ Other $_____

■ Check enclosed ■ Charge my ■ AMEX ■ MC ■ VISA ■ Discover ______/___ Account number Exp. Date ______J. Sample Signature 500 Elm Street Mr. Sample, Yourtown, ST 12345 Thank you for your help in meeting our $429,000 goal by September 30. Very important – see back before mailing.

P. O. Box 7618 San Francisco CA 94120-7618 www.kqed.org Consider the Value #11 Format ADDITIONAL GIFT

Michele Peón Casanova Nonprofit Org. U.S. Postage PAID Nebraskans for Public Television, Inc. Nebraskans for Public Television. Inc. 1800 N. 33rd Street Lincoln, Nebraska 68503-1409

J. Sample 500 Elm Street Yourtown, ST 12345

Available in #11 format.

Nebraskans for Public Television, Inc. 1800 N. 33rd Street, Lincoln, Nebraska 68503-1409 www.net.unl.edu (402) 472-3611

Dear Member:

As a non-profit enterprise, Nebraska Public Television’s funding is always uncertain. But there’s no doubt that NPTV members like you depend on us to deliver thoughtful, innovative programming. So while we are dedicated to producing programs of exceptional value, we can never lose sight of the need to meet their considerable cost.

Cost drives our budget. To keep pace with rising program costs and the cost of changing technology, NPTV depends on increased support from individual members. We can’t expect the government or corporate world to fill the gap. It’s members like you who generously provide nearly half of our income who make our programming goals possible.

And yet, value drives our purpose. We will still do everything we can to pay the costs of first-class programming that enriches our lives. That is our mission. It's why you stepped forward to become a member of NPTV Ð a partner in our collective effort to bring our viewers the very best that television can offer.

So I am asking you now to take a moment and consider the value of what you see on Nebraska Public Television Ð your home for intelligent, entertaining and enlightening programs. Because it is once again necessary for us to ask for your help in defraying the cost. As we continue to make up lost financial ground, we urgently need your additional gift.

There's just no other way around it. Those of us with a personal stake in the quality of NETV’s programming must take action to preserve it and we must act now.

So, please, think of the value:

Think of programs like WILD HORSES: AN AMERICAN ROMANCE, a thought- provoking local documentary chronicling the plight of the Mustang in Nebraska and surrounding states; HUSKER CENTURY II, a behind-the-scenes look at the hard work and dedication exhibited by the University of Nebraska football players and coaches; and BALLYKISSANGEL, the continuing drama of an English priest in a small Irish village. Where else could you have found programs like these? And who else could have produced them so well?

Consider the value:

Compare MR. ROGERS' NEIGHBORHOOD, SESAME STREET and the imaginative

Copyright, Carl Bloom Associates, Inc. 2004 series, CLIFFORD, THE BIG RED DOG to what children are exposed to every day on commercial television. You'll see why we agree with Fred Rogers who said, "The temptation to do something faster, louder and flashier is something I don't ever want to succumb to."

Neither do we. But keeping faith with the mission of public broad- casting Ð to deliver programming of value Ð can only continue if partners like you help us to meet its rising cost with your additional contribution.

When you consider the value of NOVA ... MASTERPIECE THEATRE ... THE NEWSHOUR WITH JIM LEHRER ... GREAT PERFORMANCES ... as well as our acclaimed local productions such as BACKYARD FARMER ... CAPITOL VIEW ... STATEWIDE ... and HUSKER CENTURY II ...

... an additional gift of $35, $75, $100 or more seems like a very small cost to pay.

Let me assure you: your additional gift, in any amount, is vitally important to NPTV right now. Because each program I've mentioned in this letter, and every program we broadcast, comes with a price tag. And the only way we can pay that price is with the loyal support of members like you.

So consider the value, remember the need Ð and enjoy the result. Your help is vital to meet the cost of great programming. I urge you to be generous, and I thank you for your committed support of Nebraska Public Television Ð your home for great drama, in-depth news and commentary, fascinating documentaries and much more.

Sincerely,

Michele Peón Casanova Development Director

P.S. Please help protect our programming from financial uncertainty. With your continued support, and your additional contribution today, we'll never be forced to sacrifice value for cost. Thank you.

A second effort is available and recommended.

YES, I value Nebraska Public Television -- my home for quality programming. Here's a special contribution to help meet rising costs so you don’t have to sacrifice quality or value: [ ]$00 [ ]$000 [ ]Other $_____

Payment method: ■ Check enclosed (payable to Nebraskans for Public Television). Charge: ■ Amex ■ Visa ■ MC ■ Discover

______/ Account # Exp. Date J. Sample ______500 Elm Street Signature Yourtown, ST 12345 Thank you for your support.

1800 N. 33rd. St., Lincoln, Nebraska 68503-1409 www.net.unl.edu Critical Decision #11 Format ADDITIONAL GIFT

Personalized letter and form.

Ms. Sample, Consider the incredible value of Public Television – and send your most generous gift today. please keep this as a record of your gift. ■ YES, I want to help ThinkTV meet rising programming costs so our community can ➧ continue to have the highest quality public television available. Enclosed is my gift of: ■ $00 ■ $00 ■ Other $______■ My check to ThinkTV is enclosed. Please charge my ■ Visa ■ MC ■ Discover Also available as Valued Member ______/______Account # Exp. Date Signature Acquisition and Ms. Sample A. Sample ______Optional: E-mail address: Lapsed with Ms. Jane A. Sample Kay L. High, Director of Development MemberCard 500 Elm Street My gift amount $ ______Date sent ______Yourtown, ST 12345 or receipt. Not valid for MemberCard benefits.

THANK YOU FOR YOUR SUPPORT!

110 South Jefferson Street, Dayton, Ohio 45402-2402 www.thinktv.org Detach form here and mail with your gift.

WPTD 16 • WPTO 14 110 South Jefferson Street, Dayton, Ohio 45402-2402

Dear Ms. Sample:

It’s not often that a simple decision by one thoughtful, intelligent person can have a tremendous impact on the quality of life of an entire community.

But today you can do just that, Ms. Sample. When you make the decision to support ThinkTV with an additional gift, you will help guarantee that you and your family will continue to have access to violence-free, stimulating, informative and entertaining programs you won’t find on other stations.

For instance, children’s programs on ThinkTV aren’t babysitters, they’re teachers Ð and they bring kids together to socialize. And while other networks struggle to outdo each other with absurd survivor shows, PBS makes it easy and sensible with real-life survival programs like MANOR HOUSE.

Your ongoing support of your public TV station, Ms. Sample, helps make possible programs tailored to your standards and your interests, instead of what advertisers’ research suggests will make you buy their products.

ThinkTV returns the value of your contribution many times over in excellent programming for you to enjoy throughout the year.

When you consider the value of NOVA ... MASTERPIECE THEATRE ... THE NEWSHOUR WITH JIM LEHRER ... GREAT PERFORMANCES ... as well as our acclaimed local productions OHIO: 200 YEARS and WHEN DAYTON WENT TO WAR: MEMORIES OF THE HOMEFRONT ...

... a gift of $35, $60, $100 or more seems like a very small price to pay.

Remember, more than 25% of our budget comes from individuals. But while many people only give lip service to the value of public broadcasting, few act to support it. That’s why the continuing support of caring, concerned members like you is so critical.

You can do your part to pay for the television you enjoy so much, Ms. Sample. You will also be supporting an important community resource Ð music, film, documentaries, cooking, gardening, business information, science and nature, travel and a wealth of other programming, as well as

Copyright, Carl Bloom Associates, Inc. 2004 The entire staff of As a member of ThinkTV, your public broadcasting ThinkTV thanks you for station, you are guaranteed the very best in programming. Please share your ideas and your additional support. opinions about our programs so we can serve you even better. ThinkTV also promises you efficient, timely member service and prompt responses to your We will continue to questions and inquiries. To contact ThinkTV Member Services, e-mail us at [email protected] or deliver the excellent call 937-220-1660 or 1-800-247-1614 during regular office hours. programs you enjoy.

Your gift counts!

educational shows for our children.

What child’s life hasn’t been impacted by SESAME STREET and Mr. Rogers? Compare those shows and the imaginative series CLIFFORD THE BIG RED DOG to what children are exposed to every day on commercial television. You'll see why we agree with Fred Rogers who said:

"The temptation to do something faster, louder and flashier is something I don't ever want to succumb to."

So consider the value, remember the need Ð and enjoy the result. Please help us preserve this valuable public resource by making a special gift to ThinkTV today. I look forward to hearing from you very soon.

Sincerely,

Kay L. High Director of Development

P.S. Please help us meet the continuously rising cost of great programming and protect the future of public television in this time of financial uncertainty. Make a special contribution to ThinkTV , in addition to your annual membership, so we'll never be forced to sacrifice value for cost. Thank you.

more Your support makes < great programs possible.

Fun and learning on Arthur

NONPROFIT ORG. U.S. POSTAGE PAID THINKTV NETWORK

WPTD 16 ¥ WPTO 14 t 0 South Jefferson Stree 11 2 Dayton, Ohio 45402-240

Ms. Jane A. Sample 500 Elm Street Yourtown, ST 12345 Ledger #11 Format ADDITIONAL GIFT

KETC/Channel 9 Nonprofit Org. U.S. Postage 3655 Olive Street PAID St. Louis, Missouri 63108 KETC

J. Sample 500 Elm Street Yourtown, ST 12345

Available in #11 format.

KETC/Channel 9 3655 Olive Street St. Louis, Missouri 63108 www.ketc.org

PROGRAM CHANNEL 9 CATEGORY SERIES COST

The Arts Great Performances, $ 127, 702 American Masters, Mark Russell Comedy Specials

Documentaries American Experience, Nature, $215,436 NOVA, P.O.V.

News & Public Affairs The NewsHour with Jim Lehrer, $ 256, 170 Wall $treet Week, Frontline and more

Children’s Arthur, Sesame Street, $ 118, 445 Barney & Friends and more

Dear Channel 9 Member:

Channel 9 needs your additional financial support -- now more than ever. We need to raise $287,213 by August 31 to stay on target for this fiscal year. With your help, we’ll do it.

We want to continue to bring you the finest television programming available. But without more member support, we can’t afford the five- and six-figure price tags these high-quality programs cost.

We've listed a few examples above. These costs, plus the costs of the hundreds of other quality programs we bring you each year, add up to the enormous sum of $1,008,000.

There’s no way we can get enough money for next season from the government, foundations or corporations. Government funding is unpredictable, at best. And support from the business community covers just 21% of Channel 9’s expenses.

That’s why we must have your support.

Contributions from members like you are our most dependable source of funds. In fact, 50% of Channel 9’s income comes from our members.

(over, please)

Copyright, Carl Bloom Associates, Inc. 2004 Can we count on you today for a special tax-deductible gift, over and above your regular membership, to help Channel 9 through this challenging time?

A generous contribution of $40, $60 or even $120 would be greatly appreciated.

Can you give that much? Will you?

It’s not easy to ask people who have already done so much to do even more. But we have no alternative. The cost of bringing you the intelligent, creative and challenging programs you deserve is getting higher every day. We know that without Channel 9, television would offer far less enjoyment -- and enlightenment -- for you and your family.

But we also know that our members understand that Channel 9 depends on the strength of its membership. And we understand that our members have come to expect the best programs available. Your additional contribution today will help us continue to provide them to you.

Please mail the enclosed gift form with a check for whatever you choose to give . . . $40, $60, $120 or more. Or, if it’s more convenient, charge your additional gift to your credit card.

You'll see the results of your support right in your own home. In the meantime, please accept our thanks for your generosity.

Sincerely,

Michael Hardgrove President and CEO

P.S. Every dollar we receive means more and better programming for you, your family and our entire community. So please, give a little extra today, and help us raise the $287,213 needed by August 31 to stay on target this fiscal year. Thank you for your generosity. We can’t do it without you.

Fun and Learning on Arthur

Satchmo on Happy Lady on Space Walking Deer on Jazz Antiques Roadshow on Nova The Living Edens

A second effort is available and recommended.

Yes, KETC, you can count on me. I'm willing to support Channel 9 at this critical time with an additional gift, separate from my regular membership contribution. I understand my gift is tax-deductible to the full extent of the law.

My special gift: [ ]$00 [ ]$000 [ ]Other $______

■ Check enclosed. Charge ■ Amex ■ Visa ■ MC ■ Discover ______/ J. Sample Acct. # Exp. Date 500 Elm Street ______Yourtown, ST 12345 Signature

KETC/Channel 9 3655 Olive Street St. Louis, Missouri 63108 Lifeline #11 Format ADDITIONAL GIFT

Nonprofit Org. Jane Smith U.S. Postage PAID WXYZ WXYZ 1234 Main Street Anytown, State 12345-6789

Ms. Jane Sample 500 Elm Street Anytown, ST 12345

WXYZ To serve as a "lifeline" for 1234 Main Street our viewers, we depend on a Anytown, State 12345-6789 lifeline of our own -- the al members. www.wxyz.org support of our loy (800) 555-1234 occasion Will you take this to make a special contribution Jane Smith to WXYZ? Thank you. President JS

Dear Member:

Have you ever noticed how WXYZ acts as a lifeline for you and the rest of our community?

In times of crisis or peril here and abroad, you can count on public broadcasting to be your lifeline for in-depth information and perspectives that put things in context and provide answers during turmoil. Every weeknight, THE NEWSHOUR WITH JIM LEHRER digs deeper to tell the full story of events and issues that can affect our lives.

WXYZ’s FRONTLINE series and other special programs deliver hard- hitting investigative reporting that reveals untold stories and facts. Leading up to the current war in Iraq we presented “The Long Road to War,” a collection of FRONTLINE programs that traced the history of the conflict. Following on the same night, a special edition of NOW WITH BILL MOYERS explored possible postwar scenarios with an Iraqi dissident and two noted historians.

Investigative documentaries like “Hunting bin Laden” and programs like ISLAM: EMPIRE OF FAITH provide a balance that can’t be found outside of public television.

For some relief from the headlines of the day, WXYZ is your cultural and entertainment lifeline, connecting you with great music, dance and drama, such as “Kiss, Me Kate” on GREAT PERFORMANCES and “The Forsyte Saga” on EXXONMOBIL MASTERPIECE THEATRE.

Public television is always looking for ground breaking new programs like FRONTIER HOUSE and MANOR HOUSE, “reality” television from the network that invented it more than 30 years ago.

Viewers also depend on WXYZ for local news and information: Programs like (name of program) and (name of program) keep us all informed of the issues and happenings that concern us most.

And WXYZ depends on your continuing support to make more noncommercial programs possible -- and keep the lifeline connected.

To help educate the children in our area -- and provide a nonviolent safe haven for them on television -- WXYZ broadcasts exceptional children’s programs like ARTHUR, CLIFFORD and TELETUBBIES. We also reach out to families with our innovative READY TO LEARN project designed to help prepare young children for school. To make students

Copyright, Carl Bloom Associates, Inc. 2004 more productive, WXYZ provides educational programs and materials to help teachers enhance their instruction.

But today, when you consider rising program costs and the relentless financial pressure on public television, I hope you’ll see how dependent WXYZ is on contributions from loyal members like you.

Will you support WXYZ’s programming again with an additional contribution now?

The future of great television moments and vital community services is firmly in the hands of members like you. Only you, through your membership and financial support of WXYZ, can ensure that the future of public television holds as many exceptional moments and memories as it has in the past.

We want to -- indeed we must -- continue to be your lifeline to those informative, educational and superbly entertaining moments that only public television can provide.

But we can’t do it alone. WXYZ must reach for our own “lifeline,” the support of loyal viewers like you.

Like any lifeline, financial support from our members is essential, and something we must always count on. Contributions from members like you are much more dependable than other unpredictable sources of revenue.

Every year, a large part of our operating revenue comes from people like you. This year we must raise over $0.0 million to maintain the programs you expect from us. Without continuous support from our members, we would have to make significant cuts in national program acquisition, in local production, and in community outreach.

Your special contribution to WXYZ today -- a contribution separate from your regular membership -- you will help us plan our schedule and protect your future viewing without compromising either the quality or the quantity of the programs you enjoy and value.

In short, I’m asking you to be our lifeline in these challenging times so we can continue to be yours. Thank you.

Sincerely, Jane Smith Jane Smith President

P.S. In the face of rising program costs, your support is more important than ever to maintain a strong program service. Please send an additional contribution today, and help WXYZ’s quality programs continue to be your lifeline to information, events, ideas and culture.

A second effort is available and recommended.

WXYZ Reply Memorandum TO: I agree that public broadcasting is a lifeline to my Jane Smith community for education, culture and entertainment. President That’s why I am enclosing my gift to support 1234 Main Street WXYZ’s programs and services: Anytown, State 12345-678 ■ $25 ■ $50 ■ $75 ■ $100 ■ Other $____ FROM: If you can, a larger gift will go even further. Thank you, JS Ms. Jane Sample Payment method: 500 Elm Street ■ Check enclosed (payable to WXYZ). Anytown, ST 123459 Charge my: ■ Amex ■ Visa ■ MC ■ Discover

______/ Acct. # Exp. Date

______Signature Respect #11 Format ADDITIONAL GIFT

KETC/Channel 9 Nonprofit Org. U.S. Postage 3655 Olive Street PAID St. Louis, Missouri 63108-3601 KETC-Channel 9

J. Sample 500 Elm Street Yourtown, ST 12345

Available in #11 format. RESPECT.

Michael Hardgrove President and CEO

Dear Member:

Respect is something we take very seriously here at Channel 9, especially when it comes to you and our other supporters.

Respect for your intelligence, interests and valuable time is our number one priority. And that respect translates into innovative, informative and entertaining programs that meet your standards of excellence.

I’m confident that Channel 9’s upcoming programs will continue to demonstrate the high level of respect Channel 9 has always shown for its viewers, and that our programs will command your ongoing respect in return.

If you agree, won’t you please express this respect for Channel 9’s efforts by sending a special gift today?

Only through your additional support now can we build on the excellent television fare we deliver -- programming no other station is willing to air. Unlike commercial stations, Channel 9 is motivated by respect rather than ratings.

Bringing you the programs you count on requires that we over- come some high hurdles. Without increased member support we simply cannot afford the five-and six-figure price tags on the superior programs you expect from us like ANTIQUES ROADSHOW, NATURE, AMERICAN MASTERS, THE NEWSHOUR WITH JIM LEHRER, and SESAME STREET, to name just a few.

And we learned the hard way that we can’t count on government funding for Channel 9. We must rely on members like you who generously provide nearly 50% of our operating budget.

Your special gift today will help Channel 9 continue producing

3655 Olive Street, St. Louis, MO 63108-3601 www.ketc.org

Copyright, Carl Bloom Associates, Inc. 2004 programs of excellence -- programs like GREAT PERFORMANCES, NOVA and our own DONNYBROOK, MOSAIC and IN THE LOOP.

Your special gift will also support our commitments on your behalf:

...programming that enriches the mind, not programming to pass the time;

...investing in state-of-the-art broadcast equipment to take full advantage of exciting new technologies;

...maintaining our philosophy of viewer partnership through community service;

...and remaining independent and undaunted by political and economic pressure, because we know it’s the right thing to do.

Respect and enrichment enter into every programming decision we make. So if you respect what you see on Channel 9, I hope you’ll express it now with the most generous contribution you can send.

Thank you in advance for “Building a Better Channel 9” where the programming is excellent...the emphasis is on respect...and the respect is mutual.

Sincerely,

P.S. Your additional gift is needed now to meet our budget goal of over $3,299,346 for this fiscal year, which ends June 30. Your support today will help us meet this critical deadline and help quality programs continue on Channel 9.

Gene Kelly on American Masters

Fun and learning on Modern day pioneers on “Queen’s Jubilee Gala” on Memorabilia collection on Arthur Frontier House Great Performances Antiques Roadshow

A second effort is available and recommended.

RESPECT. When It’s Earned, It’s Good. When It’s Mutual, It’s Membership. YES, the feeling is mutual! I respect Channel 9’s unique commitment to broadcasting excellence and programming that reflects my interests and standards. Here’s my special contribution to prove it. ■ $00 ■ $00 ■ Other $_____ Mr. Sample, If you can, a larger gift will go even further. Thank you.

■ Check enclosed (payable to KETC). Charge my ■ Amex ■ Visa ■ MC ■ Discover J. Sample ______/ 500 Elm Street Account No. Exp. Date Yourtown, ST 12345 ______Signature

3655 Olive Street, St. Louis, MO 63108 Wake-up Call #11 Format ADDITIONAL GIFT

Personalized letter and form.

Ms. Sample, WXYZ, YOU CAN COUNT ON ME, AGAIN! Please detach and keep this as a record of your YES, during this tough financial time I’ll help WXYZ pay for the quality programs I can’t find on any other stations. gift to WXYZ. ■ $00 ■ $00 ■ $000 ■ $______Ms. Sample, Will you please increase your gift? ■ My check to WXYZ is enclosed. Your favorite programs depend on it. ■ ■ ■ ■ Gift Amount: Charge my: AMEX MC VISA Discover I.H. ______/____ Acct. # Exp. Date

Check#/Credit Card:

Ms. Jane A. Sample Date Paid: 500 Elm Street Yourtown, ST 12345 LOGO Thank you for your 123 Main Street ongoing support. Anytown, ST 12345

LOGO 123 Main Street, Anytown, ST 12345 www.wxyz.org

Dear Ms. Sample:

At WXYZ, we don’t buy into the “dumbing down” of America.

Instead of providing the kind of programs that many researchers say make us passive, we’ve proven that TV programs can be a source of intelligence, insight and cultural enrichment -- while still providing great entertainment.

Have you ever wondered why a lot of commercial television programs simply put you to sleep? It’s because they fail to challenge. WXYZ’s programs are different: they wake you up. Make you think. Broaden your horizons. Help you understand our world.

We believe that television can be much more than a mere vehicle for advertising. And we know you agree, Ms. Sample, because you support WXYZ as a member. So today, we’re asking you to help ensure that we can continue to provide television programming that presents ideas that stimulate you.

Won’t you please give an extra gift today, to help us maintain WXYZ’s high standards?

Great programs on WXYZ can’t happen without your support. Today, WXYZ is struggling to overcome economic challenges the likes of which we’ve never faced before.

Other stations can turn to advertisers for increased revenue. We don’t have that luxury -- nor do we want it, because we would never want advertisers to influence our program content.

Instead, we must turn to you and every other WXYZ member to help us meet the huge budget it takes to produce and acquire the remarkable programs you so enjoy. So please, return the form above with a gift to WXYZ today. We would not ask if the need weren’t truly urgent.

Help us find more of the programs you can’t find on other networks.

When you give something extra, there’s always a payback for your investment in WXYZ. You get that payback every time you tune in for favorites like AMERICAN EXPERIENCE, ANTIQUES ROADSHOW, NATURE, WASHINGTON WEEK IN REVIEW, NOVA or MYSTERY!

And when you watch the extraordinary specials we have coming up for you next season, it will once again confirm just how wise your investment in WXYZ is.

We hope you will enjoy as many of our fine programs as you can. When you’re watching, remember that you truly helped make them all possible.

WXYZ makes a difference. But we can’t do it without you.

We’re very grateful for your support of WXYZ. Your annual contribution, along with gifts from other

Copyright, Carl Bloom Associates, Inc. 2004 more Did you know... Your support makes < great programs possible. • Members currently provide a full 00% of our budget. Fun and learning on Arthur • It costs us $00,000 per day ($00.00 per minute) to put WXYZ on the air.

• Without more member support now, programming will be in serious jeopardy.

• WXYZ needs your help to raise $000,000 by April 30. “Dr. Zhivago” on “Streamliners: America’s “Elton John at the Old Glory on ExxonMobil Masterpiece Lost Trains” on Royal Opera House” on Antiques Roadshow Your contribution is Theatre American Experience Great Performances tax-deductible to the full extent of the law.

members, make up our largest source of income. Government funding and grants from foundations can fluctuate from year to year. We can’t always count on the money that has been promised.

But we do hope we can count on you. Contributions from members like you are our most reliable source of revenue to pay for programs. That’s why we turn to you when those other sources of income decrease.

You can help make more stimulating, enriching programs possible on WXYZ -- for yourself, your family and your community. It’s as easy as returning the attached form with your generous gift today.

Together, we’ll prove again that television can make a difference in our lives and our world. Thank you again for your ongoing support.

Sincerely, Signature Name Title

P.S. More great programs are coming up next season on WXYZ -- and the programming bill is coming due. Your generous contribution is very important right now because WXYZ must raise the money to replace budgetary shortfalls. More intelligent programming is possible if we keep our partnership strong.

NONPROFIT ORG. U.S. POSTAGE PAID WXYZ LOGO 123 Main Street Anytown, ST 12345

Ms. Jane A. Sample WXYZ. 500 Elm Street This is your wake-up call from Yourtown, ST 12345 Auto Reinstatement #11 Format LAPSED

Personalized letter and form.

Ms. Sample, ■ YES, I want to confirm my membership renewal, please keep this card until you save $5 and help KCET. Enclosed is my contribution of: receive your new Infinity Discount Card. ➧ ■ $35 Ð special $5 renewal discount ■ $40 – I’d like to help more by joining at the regular rate. ■ $60 ■ $120 ■ $180 ■ $240 ■ $ ______Temporary Card ■ Check enclosed. Charge ■ Amex ■ MC ■ Visa ■ Discover ______/____ Available with Signature Account # Exp. Date 4401 Sunset Boulevard, Los Angeles, CA 90027 ______MemberCard Optional: e-mail address for Ms. Sample A. Sample membership updates and invitations to members-only or receipt. events.

______Ms. Jane A. Sample Renee Williams, Vice President, Membership Please sign here 500 Elm Street Yourtown, ST 12345

Very important Ð see back for member benefits. 4401 Sunset Boulevard THANK YOU! Los Angeles, CA 90027 www.kcet.org Detach here and return with your gift.

4401 Sunset Boulevard Ms. Sample, Los Angeles, CA 90027 renew now and www.kcet.org save $5.00!

Dear Ms. Sample:

We have taken the liberty of temporarily reinstating you as a member of KCET Ð public television for Southern and Central California. Please let me explain.

To begin with, of course, this action implies no obligation whatsoever on your part, Ms. Sample.

However, we have a very special need right now to encourage the renewal of as many former members as possible, as soon as possible.

That’s why we have designed a special limited-time renewal offer: one year’s membership for just $35! That’s $5 off the regular membership rate!

As soon as we hear from you, we’ll send your permanent KCET Infinity Discount Card, entitling you to special savings available only to our members (see reply form for details of more benefits).

Why are we so eager to have you return to KCET at this particular time? There are several reasons, Ms. Sample.

First, the mission of KCET is more important than ever. KCET provides an important service Ð intelligent, compassionate, and thoughtful news and analysis Ð day in and day out.

And we provide our little ones a safe haven so that when they watch television they are not confronted with frightening images and words that are difficult enough for adults to comprehend.

Second, without more members, we simply cannot afford the quality programs you expect from us Ð programs like NOVA, ANTIQUES ROADSHOW, KEEPING UP APPEARANCES, AS TIME GOES BY, CLIFFORD and ARTHUR.

It’s our hope, Ms. Sample, that you will rejoin us for the next 12 months and help us meet these challenges.

Your contribution will help support the very special (and very costly) schedule of programming we have lined up for this season and beyond.

And your membership will pay off as it translates directly into the programs you and your family enjoy and trust.

Your membership dollars make possible special programs like LIFE & TIMES, HUELL HOWSER, CALIFORNIA CONNECTED, GLOBAL TRIBE, KEN BURNS AMERICAN STORIES and BILL MOYERS

Copyright, Carl Bloom Associates, Inc. 2004 We’ve reserved these membership benefits for you...

For your gift of $35 ($5 off regular Plus… membership) or more, you receive: A year’s subscription to A KCET Infinity KCET Magazine, our Discount Card, which informative and entertaining

Infinity Discount Card entitles you to program guide. You’ll find Member Valid Thru Member Since 1234567 6/6/03 08/16/2002 generous discounts detailed daily program Sample J. Sample at theaters, concerts, listings and a behind-the- museums and other scenes look at your favorite cultural attractions, as well as hotels and shows and personalities retail stores. See the KCET website, on public TV. www.kcet.org, for a complete listing.

For those who are able to make a larger gift, there are many additional benefits available, including invitations to special events, on-air recognition and frequent-flyer miles. Please look under “Support KCET” on the KCET website, www.kcet.org, for additional details.

REPORTS. Your gift will help sustain signature programs like GREAT PERFORMANCES, AMERICAN MASTERS and NATURE.

It’s broadcasting as it should be: creative, intelligent and sensitive to viewers’ needs, which is especially important during turbulent times.

There aren’t that many viewers who are willing to join KCET when we ask for support. In fact, we still have only one member for every 10 viewers. It takes a special kind of person to support KCET voluntarily.

I know you’re that special kind of person because you have supported KCET in the past.

Please renew your support of KCET today by returning your gift with the enclosed confirmation form. I look forward to welcoming you back as member of your public TV station.

Sincerely,

Renée Williams Vice President, Membership

P.S. When you rejoin today, you’ll get a full year of KCET membership for only $35 Ð $5 off our regular rate! Since nearly 50% of our budget comes from our members, your renewed support is critical if we are to meet our financial challenges.

more Your support makes < great programs possible.

Fun and learning on Arthur

NONPROFIT ORG. U.S. POSTAGE PAID COMMUNITY TELEVISION FOR SOUTHERN CALIFORNIA

REINSTATEMENT NOTICE:

4401 Sunset Boulevard, Los Angeles, CA 90027

Ms. Sample A. Sample Ms. Jane A. Sample 500 Elm Street

__ Yourtown, ST 12345 ______Please sign here ______embership Renee Williams, Vice President, M

Confirmation requested. Campaign Announcement #12 Format ACQUISITION & LAPSED

NEW!

Independence Mall West 150 North Sixth Street Philadelphia, PA 19106

Mr. Sample, WHYY must re-enroll 3,581 former members from Haverford and surrounding communities by April 30.

Mr. Sample J. Sample SPECIAL SAVINGS CERTIFICATE 123 Arch Street Haverford , PA 19106 ENCLOSED INSIDE

WHYY is one of YES — I want to renew my support the community’s Mr. Sample, WHYY must re-enroll 3,581 former members from of WHYY at this critical time of need. most important Haverford and surrounding communities by April 30. Enclosed is my gift of: institutions. It brings ■ * insight, perspective, Will you rejoin WHYY now and renew your support, Mr. Sample? $40 $34 (special membership discount; inspiration, and superb includes the WHYY MemberCard) entertainment into Your favorite WHYY programs depend on audience support. Join your neighbors by ■ $50 ■ $100 ■ Other $______our homes. WHYY doing your share to keep these great programs on the air. Mail your contribution today. *A $6 savings on annual membership. provides education Includes the WHYY MemberCard. and enrichment for ■ My check to WHYY is enclosed. our children. ■ Charge my: ■ AMEX ■ VISA ■ MC ■ Discover Please accept this Mr. Sample J. Sample opportunity to help 123 Arch Street ______/______keep WHYY’s quality Haverford , PA 19106 Account # Exp. Date ______programs on the air. Signature ______E-mail

Direct my gift to: ■ TV ■ FM ■ BOTH ▼ Detach and return with your gift. Independence Mall West, 150 North Sixth Street, Philadelphia, PA 19106 ▼

Dear Mr. Sample,

If you enjoy WHYY TV12 or 91FM, you should support your favorite programs. It’s a worthwhile investment. As WHYY’s membership grows and revenues increase, more great programs will come back to you.

But right now the numbers are out of balance at WHYY. Membership growth has slowed and revenue is lagging. We’re not keeping pace with the rising cost of programs Ð and this is a very serious situation. Just a reminder that we depend More members are needed to bring our revenue back into balance with costs so we can pay for all the programs you enjoy on your support. and value. Please send your gift today. That’s why we’re asking you to renew your WHYY membership and support your favorite programs.

Your timely response is vital because it’s not easy to find concerned viewers who are willing to help. Your gift now will bring us one important member closer to our goal … and every contribution counts!

Too many viewers and listeners think we can do without their support. They don’t see the connection between supporting

Copyright, Carl Bloom Associates, Inc. 2004 Rejoin now and enjoy these Additional ways to Rejoin WHYY today. member benefits... give to WHYY WHYY $34 ■ Please send me information about how I can include For your gift of $40 or more: appreciates WHYY in my will or trust. your support! Monthly Program Guide ■ Please send me information about WHYY’s Open a world of possi- Applause brings you highlights and schedules professional gift planning services, including gift bilities with your WHYY annuities and charitable remainder trusts. MemberCard. It’s your of TV12 and 91FM programs. key to our community – ■ Please call me and tell me how I can make a stock for use at over 100 contribution. cultural and retail loca- tions throughout the region. Hundreds of companies in the tri-state area have matching gift programs Plus that double – or even triple – employee contributions. You can make your gift go further by enclosing the appropriate company form. Questions about your WHYY membership or benefits? Call WHYY Member MemberCard Services at 215-351-0511 The official registration and financial information of WHYY, Inc. may be obtained from the or visit the Member Entitles you to discounts and special offers at Pennsylvania Department of State by calling toll free, within Pennsylvania, 1 (800) 732-0999. Registration does not imply endorsement. WHYY will not rent, exchange, or in any way provide section of our web site more than 100 cultural and retail locations. your name, address, or any other information to third parties. at whyy.org.

WHYY and having their favorite programs on the air every day. Membership dollars help us develop great new programs at WHYY, like the exciting special DENYCE GRAVES: BREAKING THE RULES, a jazz, gospel and classical spectacular that also features Patti LaBelle and Grammy Award winners Take 6 Ð and RADIO TIMES ON TV WITH MARTY MOSS-COANE, a televised version of our popular radio show featuring lively, thought-provoking interviews with a wide range of guests.

I’m hoping you’re one of the special people who realizes how valuable WHYY is to life here in our community. If that Denyce Graves in “Breaking the Rules” is true, please become that important one who renews your support today.

Sincerely,

Craig Hamilton

Executive Director of Development “Descent Into the Ice” on and WHYY Member NOVA

P.S. Rejoin WHYY today to save $6 and receive a full year of membership benefits while you’re also making an important investment in the programs you enjoy most. Please send your donation by April 30, 2004. Your one membership will make a big difference in reaching our campaign goal for renewed members.

Terry Gross on Fresh Air

Other copy options are available.

Alternative copy

It takes the support Mr. Sample, YES — I want to renew my support of thousands of Please join WHYY’s 2004 Haverford Membership Campaign. Your favorite of WHYY at this critical time of need. individual viewers programs depend on it. Enclosed is my gift of: to keep WHYY’s ■ $40 $34* (special membership discount; outstanding programs Your favorite WHYY programs depend on audience support. Join your neighbors by includes the WHYY MemberCard) doing your share to keep these great programs on the air. Mail your contribution today. on the air. And ■ $50 ■ $100 ■ Other $______one membership *A $6 savings on annual membership. contribution from Includes the WHYY MemberCard. you will make an ■ My check to WHYY is enclosed important difference . to our Haverford ■ Charge my: ■ AMEX ■ VISA ■ ■ 2004 campaign. Mr. Sample J. Sample MC Discover 123 Arch Street ______/______Haverford , PA 19106 Account # Exp. Date ______Signature ______E-mail

Direct my gift to: ■ TV ■ FM ■ BOTH ▼ Detach and return with your gift. Independence Mall West, 150 North Sixth Street, Philadelphia, PA 19106 ▼ SCHEDULE AND CHECKLIST MAY 2004 MEMBERSHIP MAILINGS The following dates and promotion requirements have been carefully planned to make the production process flow smoothly and to get your mailings out on time. Member File Requirements are on the reverse. Please feel free to ask any questions to make your tasks easy and quick.

ITEM DATE

2004

Station commitment, provide SCF’s and past results February 10 – 13

Send copy information and package materials February 12 – 19

CBA closed for President’s Day February 16

Lapsed files due at CBA March 8

Additional Gift files due at CBA March 15

CBA closed for Good Friday April 9

Mail dates: First drop -- Acquisition, Lapsed and Additional Gift May 4 – 5

Mail dates: Second drop -- Acquisition, Lapsed and Additional Gift May 27 – 28

Please provide the following copy information and package materials:

■ Copy comments/revisions. ■ Local programming information. ■ Membership dollar levels. ■ Charge card information. ■ Three (3) different program guides (or artwork of covers). ■ Premiums (if used). You may send descriptions and photos or premium samples for CBA to photograph. ■ Camera-ready artwork of station logo (first-time CBA mailers). ■ Signature of person signing letter (black felt pen on white bond for best reproduction).

Signatures, logos and guide covers may be e-mailed to: Britt Rosenbaum: [email protected] Please notify your CBA Account Representative in advance.

(See next page for Member File Requirements) MEMBER FILE REQUIREMENTS

MEDIA MAG TAPE Format: 9 track/1600 BPI magnetic tape, fixed record length, fixed fields, EBCDIC. Please do not stack your tape files. It may delay your mailing and result in additional costs. Record layout and dump: Required for tape processing. Tape identification: Mark on tape label – station name and call letters with return address, total number of records and name of file (Purge, Lapsed or Add. Gift). DISK Disk types: 3 1/2" diskette, or Iomega Zip Disk100 IBM-PC compatible. Format: MS/DOS, fixed field and fixed record length, or comma-delimited (“,”) preferred (specify maximum length and delimiter). Record layout and dump: Include description of record layout and hard copy of 25 records. Disk identification: Mark on disk label – station name and call letters, total number of records, name of file (Purge, Lapsed or Add. Gift) and software used to create file. Compressed files: WinZip or PKZIP preferred. ELECTRONIC Format: MS/DOS, fixed field and fixed record length, or comma-delimited (“,”) preferred (specify maximum length and delimiter). Files must be compressed. Note: For best results, use WinZIP or PKZIP to compress your files, and Netscape Messenger or Microsoft Outlook to send them. Record Layout: E-mail record layout under separate cover. Method of Transmission: 1. E-mail to: [email protected] 2. FTP Transfer: Call Robert Sebastiano if you prefer to transfer your files via FTP. File identification: It’s critical that every electronic file be clearly named and identified. Name your files as follows: Your call letters followed by campaign type (i.e., Purge, Lapsed, Add. Gift) and campaign date. Also please provide the number of records in each file. Important: However you send your files, be sure to include source codes as necessary (i.e., Target tags, expiration dates, etc.) but don’t create separate files for each source code. Doing so will incur multiple file conversion charges.

INFORMATION TO INCLUDE ON FILES ACQUISITION Names and addresses of members to be eliminated from acquisition mailing. (Include PURGE FILE lapsed names on purge file if you are doing a lapsed mailing this campaign so that your lapsed members’ names will be excluded from rented or exchanged Acquisition lists.) LAPSED Names, addresses, salutation line and member account numbers of all lapsed members to MAIL FILE receive mailing. We recommend tracking by Target tag or expiration date (month/year), so please include it on the file and let CBA know they’re there as well as the count for each tag.

ADD. GIFT Names, addresses, salutation line account numbers and most recent membership gift MAIL FILE amounts. We recommend that you exclude members who are scheduled to receive first and second effort renewal promotions the months before, during and after this mailing. Let CBA know if you are including Target tags on your file and the count for each tag. SEND STATION MEMBER FILES TO CBA

Please e-mail, FTP or ship files via a traceable overnight service to: Robert Sebastiano Carl Bloom Associates, Inc. 232 Madison Avenue, Suite 1107 New York, NY 10016 Tel: 212 679 6900 • Fax: 212 679 6913 [email protected] GUIDELINES FOR SUPPLYING ART TO CBA

DIGITAL SPECIFICATIONS When supplying art to CBA for your direct mail package the following guidelines will help us to produce the clearest and cleanest reproduction.

Digital files should be submitted on a diskette, Zip, CD-R or e-mailed to Britt Rosenbaum at [email protected]

Adobe Illustrator (format; eps file) — used for logos, graphs and stylized type. Imported images (ex: photoshop tiff) should be included to ensure proper reproduction.

Adobe Photoshop (format; tiff, eps, jpeg, photoshop) — used for photos, and logos. Photos must have a resolution of 300 dpi (dots per inch) for printing. Line art images (logos, signatures) must have a resolution of 1200 dpi. Full-color art should be saved in CMYK format.

Adobe Acrobat PDFs (formatted for print production) all fonts, graphics and colors must be embedded in the file.

QuarkXpress Document must be accompanied with fonts and imported images from Illustrator and/or Photoshop. Imported graphics should not be enlarged + or - 20% (in other words 80% and120% of original respectively). Art intended to bleed should be set to at least 1/8” over edge.

ART WORK SPECIFICATIONS (non-digital) Program Guides Photos, slides and transparencies are acceptable. Actual printed guides Example (please provide two) will work, however, when guides are scanned there will be a diminished level of quality. If the scan reproduces poorly, the art may need to be Program guides that are clean, stripped in during the printing phase which will incur a cost. Please speak with in-focus, with good contrast will your account representative. reproduce better than guides that are busy and/or saturated with color. MemberCards Will follow the specifications for program guides. Good Repro Premiums Quality Also follow the specifications for program guides. Photos of premiums should be attractively displayed with good contrast and no shadows. If a photograph is not available, send us the premiums and we can have them professionally photographed (this will incur a cost.) Please speak with your account representative.

Logos Provide a clean, black and white, high-resolution printout of the artwork. Please specify if there are any color, font and/or size restrictions. Bad Repro Signatures and Initials Quality Provide several signatures and initials in dark black or blue ink. Please provide two in different pen types; ball point and thin marker.

Please call, fax or e-mail Britt Rosenbaum, Studio Manager with any questions. Tel: 212 679 6700 • Fax: 212 679 6913 • email: [email protected] Visit www.carlbloom.com to learn more about our expert service, winning ideas and proven creative.

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