ANNUAL REPORT 2017

WELCOME HOME 2 / 2017 ANNUAL REPORT WELCOME TO THE CITY THAT FEELS LIKE HOME

On behalf of Choose , thank you for your guidance, support, and commitment to growing our visitor industry.

WELCOME HOME

CHOOSE CHICAGO / 3 2017 DESTINATION AWARDS & ACCOLADES

#1 BEST RESTAURANT CITY RESTAURANT CITY OF IN AMERICA THE YEAR 2017 Bon Appétit, August 2017 Conde Nast Traveler, May 2017

25 CHICAGO ESTABLISHMENTS AWARDED ONE OR MORE MICHELIN STARS MICHELIN Guide Chicago 2018, October 2017

RICK BAYLESS Topolobampo Outstanding Restaurant

SARAH GRUENEBERG Monteverde Best Chef: Great Lakes May 2017

4 / 2017 ANNUAL REPORT TOP CORPORATE INVESTMENT/ CORPORATE RELOCATION METRO NATION’S TOP TECH Site Selection, March 2017 SPOT OF THE FUTURE Modis, February 2017

AMERICA’S MOST ASKED ABOUT CITY Expedia, December 2017

READERS’ CHOICE AWARDS: BEST BIG CITY IN THE U.S. 2017-2018 Conde Nast Traveler FOR EXCELLENCE WINNER: October 2017 CHICAGO RIVERWALK Urban Land Institute, November 2017

BEST RUNNING RACE IN EACH STATE: BANK OF AMERICA CHICAGO MARATHON Compression + Design, 2017

BEST OF GAY CITIES 2017, BEST NEIGHBORHOOD: BOYSTOWN GayCities, December 2017

BEST DESTINATION: TRAVEL INFRASTRUCTURE Pacific Area Travel Writers Association, 2017

CHOOSE CHICAGO / 5 TABLE OF CONTENTS

6 / 2017 ANNUAL REPORT 08 10 11 12 LETTER FROM 2017 OPERATIONS ECONOMIC VISITATION THE CHAIR & CEO IMPACT

13 14 16 18 HOTEL SNAPSHOT MEETINGS & RECORD-BREAKING OUR PARTNERS Central Business CONVENTIONS EVENTS District

19 20 21 24 RECORD-BREAKING CULINARY UNION PARTNERS MARKETING PARTNERSHIPS PROGRAMS

28 30 32 33 MEDIA RELATIONS CULTURAL GLOBAL PUBLIC POLICY TOURISM DEVELOPMENT & COMMUNITY AFFAIRS

34 38 40 41 CHICAGO SPORTS 2018 KEY BOARD OF EXECUTIVE COMMISSION PRIORITIES DIRECTORS STAFF

CHOOSE CHICAGO / 7 LETTER FROM THE CHAIR & CEO

A new consumer advertising campaign, Welcome DEAR PARTNERS, Home, was launched in May to attract more regional, On behalf of Choose Chicago, we want to domestic, and international visitors. The campaign thank you for your guidance, support, and capitalizes on the sense that Chicago feels like home commitment to growing our visitor industry. to visitors with its authentic hospitality and diverse In collaboration with you, Choose Chicago surpassed experiences. We used integrated marketing efforts its goal of bringing 55 million visitors to Chicago. We to build upon key visitor experiences and platforms, are extremely pleased to share our 2017 Annual Report. including Food & Culinary, Theatre, Culture & Entertainment, Music, Attractions, Art & Architecture, The year welcomed a projected 55.2 million visitors, the LGBTQ+ Community, and Sports & Urban an increase of 2.5 percent, surpassing Mayor Rahm Recreation. In addition, we launched the Welcome Emanuel’s goal. This growth resulted in an increase in Home campaign in nine key international markets. By overall hotel demand of 3.3 percent, fueled in part by targeting 14.6 million households in the U.S. alone, a 6.2 percent jump in leisure hotel guests and record we’ve seen growth in unique visitors to our website, attendance at over half of our 40 largest conventions. including a 21 percent spike from regional visitors and Together, Choose Chicago and our partners secured a 20.8 percent increase in visitors from major US urban commitments from 61 future citywide conventions, centers. Since the launch of our new international representing over 1.6 million room nights and over campaign in the fall, there was a 114 percent jump 2,400 in-house meetings, which is projected to in site visits representing increased awareness and generate 2.6 million room nights. We implemented potential growth in these visitors. In December, two key strategies: target and secure “short term” Expedia named Chicago to its list of “Most Searched meetings and events to convene in the next three for Cities in America.” We will continue these efforts years (2017-2019); and capture new and incremental this year. meetings to supplement our largest legacy and To further support this expanded domestic and global rotational customers. Of the bids won, 33 percent outreach, media relations initiatives were significantly were booked for the targeted 36-month window, 23 expanded and integrated with social marketing efforts, percent will convene here for the first time, and 13 helping to generate more than 3,400 published percent had not met here in the past 10 years. A key articles and broadcasts with a combined circulation priority is booking for 2019 and over 260,000 room of over 6 billion. Fueled in large part by hosting 368 nights have been secured so far.

8 / 2017 ANNUAL REPORT media visits, these articles and features represented an While we celebrate these accomplishments, we also earned media value of over $37 million. know we must continue to evolve and rise above Our trade development efforts were also expanded industry challenges while expanding our footprint internationally this year, creating more cooperative around the world. Growing investor confidence in programs with partners to elevate our awareness Chicago has led to an unprecedented growth in and product offerings in 11 key markets. This included hotel supply in the past several years. To support this delivering Chicago’s message at 12 international trade growth, we will continue to target new and different shows and co-hosting 28 familiarization tours of categories of domestic and international visitors, Chicago from these key international markets. meetings, and events. Our Chicago Sports Commission boasted another Thank you to our Board of Directors and our many banner year, hosting major events that attracted partners who share in this mission including over more visitors and destination buzz. This propelled 1,500 association members. We look forward to our ascension as a major sports , including the collaborating with you to inspire more customers to NCAA Men’s Hockey Frozen Four Championships, “Choose Chicago.” the NHL Draft, and the Major League Soccer All Star Game. The commission won key bids for future high- profile games, such as the 2018 Laver Cup (a global international tennis tournament), the 2019 NCAA Division I Women’s Basketball Regional Tournament, and the 2020 NBA All Star Game. Speaking of buzz, in 2017 Conde Nast Traveler readers named Chicago the “Best Big City in the U.S.” and Bon Appétit touted us as the “Restaurant City of the Year.” Chicago again had the honor of hosting the prestigious James Beard Awards for the third consecutive year and secured a commitment to host the awards for the next four years. DESIREE ROGERS DAVID WHITAKER BOARD CHAIR, PRESIDENT & CEO, CHOOSE CHICAGO CHOOSE CHICAGO

CHOOSE CHICAGO / 9 2017 OPERATIONS

REVENUE BY SOURCE

47.5% STATE OF 24.7% MPEA AGREEMENT 14.9% PRIVATE REVENUES 12.9% CITY OF CHICAGO & CHICAGO DEPARTMENT OF AVIATION $29,112,095 TOTAL REVENUE

EXPENSE BY DEPARTMENT

4.3% Global Development

1.9% Cultural Tourism Marketing 32.7% 1.4% Research

4.1% Sports Commission

2.6% Executive Office $31,088,777* 4.6% Corporate Allocations

2.0% In-kind Sales & Services 32.3%

2.1% Public Policy

6.5% Administrative

5.5% Media Relations and Communications

*Includes a $1.8 million investment with Brand USA to leverage international campaigns pre-paid in 2016.

10 / 2017 ANNUAL REPORT ECONOMIC IMPACT

Chicago’s tourism industry plays a critical role in economic growth and job development.

TOURISM-RELATED EMPLOYMENT

132.4K 133.5K 136.0K 140.5K 145.1K 146.6K

2012 2013 2014 2015 2016 2017 (PROJECTED)

DIRECT TOURISM SPENDING

$12.8B $13.3B $14.1B $14.6B $14.9B $15.2B

2012 2013 2014 2015 2016 2017 (PRELIMINARY) 2.1% INCREASE

TOTAL TAX REVENUE GENERATED

$805.6M $836.1M $885.2M $891.6M $953.1M $972.4M

2012 2013 2014 2015 2016 2017 (PRELIMINARY) 2.0% INCREASE

HOTEL REVENUE

$1.82B $1.90B $2.03B $2.22B $2.28B $2.31B

2012 2013 2014 2015 2016 2017 1.3% INCREASE

CHICAGO HOTEL TAX REVENUE

$101.5M $106.3M $113.6M $123.9M $127.3M $129.0M

2012 2013 2014 2015 2016 2017 1.3% INCREASE

CHOOSE CHICAGO / 11 VISITATION

In 2017, Chicago welcomed an estimated 55.2 million domestic and overseas visitors, an increase of 1.4 million more visitors than the previous year.

TOTAL VISITATION (Domestic & Overseas)

55.2M 2017 (PROJECTED) 2.5% INCREASE

53.8M 2016

52.6M 2015

50.0M 2014

48.3M 2013

46.4M 2012

EVERY VISITOR TO CHICAGO GENERATES $18 IN TAXES

12 / 2017 ANNUAL REPORT HOTEL SNAPSHOT - CENTRAL BUSINESS DISTRICT

DEMAND PERFORMANCE YEAR END SUPPLY (ROOMS OCCUPIED)

7,656,659 (+6.2%) 42,456 LEISURE ROOMS DAILY ROOM SUPPLY

3,461,491 (-2.5%) 1,610 GROUP ROOMS DAILY ROOMS ADDED

210,444 (+0.0%) 127 (+5 NEW PROPERTIES) CONTRACT ROOMS HOTEL PROPERTIES

REVENUE AVERAGE DAILY RATE

$152.03 (-2.6%) $203.63 (-2.0%) REVENUE PER AVAILABLE AVERAGE ROOM 74.7% ROOM (REVPAR) OCCUPANCY RATE (-0.6%) $197.84 (-2.6%) LEISURE ROOM $2.307B (+1.3%) TOTAL REVENUE 15.2M (+4.0%) ROOMS AVAILABLE $220.84 (-0.6%) GROUP ROOM $129M (+1.3%) 11.3M (+3.3%) CHICAGO HOTEL ROOMS OCCUPIED TAX REVENUE $131.46 (+5.4%) CONTRACT ROOM

CHOOSE CHICAGO / 13 MEETINGS & CONVENTIONS

MCCORMICK PLACE

61 5O 14 8 Total future New major future Will be convening Choosing to meet in Chicago for meetings secured meetings and in Chicago for the the first time in 10 years or more conventions first time

2,498 TOTAL MEETINGS BOOKED IN 2017 SIGNIFICANT CONFIRMATIONS 2.64M Room Night Production Institute of Food Technologists Annual Meeting & Food Expo confirmed Chicago as the home of the 5% Increase and surpassed 2017 goal IFT Annual Meeting on an annual basis from 2020 878,000 Room Nights (or +33% of Room Night through 2030 Production) booked within a 36-month window National Restaurant Association – The International $4.04B in economic impact as a result of all Foodservice Marketplace extended Chicago as the conventions and meetings booked in 2017 home of the National Restaurant Association Show $1.23B In economic impact as a result of 50 new from 2022 to 2026 meetings booked at McCormick Place

SIGNIFICANT NEW CONVENTIONS & EVENTS BOOKED IN 2017

JAN APRIL JUNE JAN JULY

2018 2018 2018 2019 2019

Novo Nordisk Oracle Corporation Salesforce United Soccer Global Business National Meeting Modern Customer Connections Coaches Association Travel Association Experience Annual Convention Annual Convention

JUNE MARCH JUNE AUG DEC

2020 2021 2021 2021 2021

Omnichannel Society of Surgical Society for Human International Brotherhood American Epilepsy Retail World Oncology Annual Resource Management of Electrical Workers Society Annual Cancer Symposium Annual Conference Quinquennial Fall Meeting & Exposition International Conference

AUG MAY JUNE OCT APRIL

2022 2023 2024 2024 2027

National Association American Association Society for Society of Women HIMSS Annual of Letter Carriers of Endodontists Vascular Surgery Engineers Annual Conference & Exhibition Biennial Convention Annual Session Annual Meeting Conference

14 / 2017 ANNUAL REPORT Every aspect—from airport accessibility for

our global attendee base to the fantastic

“ local restaurant scene to the partnership we have with Choose Chicago, McCormick Place “ and the hotel community—entered into our decision to choose Chicago as IFT’s annual meeting destination from 2020 to 2030.

– CHRISTIE TARANTINO-DEAN, FASAE, CAE CEO, Institute of Food Technologists

ECONOMIC IMPACT (2020–2030): $340M | TAX REVENUE GENERATED: $36.6M

CHOOSE CHICAGO / 15

RECORD-BREAKING EVENTS We attracted over 30,000 delegates“ from 150 countries and booked nearly 10,000 hotel “ rooms... The whole campus transformed into a Lion city during our event.

– GLORIA GESKE, CMP Manager, Convention Division, Lions Club International

ECONOMIC IMPACT: $64.4M | TAX REVENUE GENERATED: $6.4M

16 / 2017 ANNUAL REPORT ATTENDANCE EXHIBIT SPACE 17 OF THE 40 8 OF THE 40 largest conventions broke attendance records or largest conventions either broke records for experienced increased attendance over 2016 amount sold, or sold out of exhibit space

10 CONVENTIONS 7 CONVENTIONS 7 CONVENTIONS 1 CONVENTION had record attendance increased their attendance over had record-breaking sold out exhibit space, but 2016, but did not break a record exhibit spaces did not break a record

JAN 6-8 MAY 20-23 SEP 16-19 American Economic Association National Restaurant American Academy • Record attendance Association Restaurant of Pediatrics 2017 Conference • Economic Impact: $19.5M Hotel-Motel Show & Exhibition • Sold out exhibit space • Record international attendance MAR 5-9 • Economic Impact: $106.8M • Record attendance Pittcon • Economic Impact: $33.4M • Pittsburgh Conf/Analytical Chem/ MAY 23-25 Applied Spectroscopy - PITTCON National Confectioners OCT 9-12 Conference & Expo Association - NCA’s Sweets Workday Rising 2017 • Registration up 20% over 2016 & Snacks Expo • Record attendance • Economic Impact: $27.8M • Record attendance • Economic Impact: $24.6M • Record exhibit space sold MAR 18-21 • Economic Impact: $21.9M OCT 11-14 International Home American Academy of + Housewares Show JUN 2-6 Optometry Annual Conference • Sold out exhibit space American Society • Record attendance rd • Increased international attendance of Clinical Oncology - 53 • Economic Impact: $14.1M • Economic Impact: $76.0M Annual ASCO Meeting • Record attendance OCT 17-20 APR 3-6 • Sold out exhibit space National Assoc. of Convenience Material Handling Industry - Stores - NACS 2017 • Economic Impact: $161.7M Promat 2017 & Automate 2017 • Record attendance • Registration up 20% vs last convention JUN 20-22 • Record exhibit space sold in Chicago Messe Frankfurt, Inc. - Techtextil • Economic Impact: $50.8M • Economic Impact: $66.5M North America OCT 21-24 APR 21-23 • Record exhibit space sold • Economic Impact: $2.2M Academy of Nutrition and C2E2: Chicago Comic Dietetics - FNCS & Entertainment Expo JUN 22-27 • Record attendance • Record attendance American Library Association • Economic Impact: $22.9M 2017 Annual Conference APR 22-26 NOV 3-6 FASEB: Federation • Increased attendance • Economic Impact: $49.3M Society of Manufacturing of American Societies for Engineers - FABTECH Experimental Biology • Record exhibit space sold • First time in Chicago JUN 30 – JUL 4 Lions Club International • Record attendance • Highest attendance since 1970 100th Lions Clubs • Record number of exhibiting companies • Economic Impact: M $28.7 International Conference • Economic Impact: $65.2M MAY 6-9 • Record international attendance NOV 6-9 Digestive Disease Week 2017 • Largest LCI convention ever held National Association of Realtors • Increased attendance in U.S. - Realtors Conference & Expo • +20,000 participants in LCI • Economic Impact: $42.1M • Increased attendance Parade of Nations • Economic Impact: $46.2M MAY 10-13 • Economic Impact: $63.3M Rhythm Society 38th Annual Scientific Sessions • First time in Chicago • Economic Impact: $28.1M

CHOOSE CHICAGO / 17 OUR PARTNERS

Thank you to our distinguished 2017 Strategic Marketing Partners who represent the premier level of commitment to Chicago and supporting Choose Chicago’s goals:

18 / 2017 ANNUAL REPORT RECORD-BREAKING PARTNERSHIPS

PERFORMANCE 234 1,535 91% New Partners Total Partners Retention Rate (New Record)

PARTNER NETWORKING & EDUCATION EVENTS Choose Chicago held numerous unique partner networking events and educational programs designed to help partners build relationships, increase awareness, and expand their professional knowledge.

Some of these include: THE ETIQUETTE SCHOOL OF CHICAGO – Partnered to offer a highly interactive, experiential, and fun learning opportunity designed to teach proper dining and social etiquette.

HOUSE OF BLUES GOSPEL BRUNCH NETWORKING EVENT – Partners enjoyed an amazing buffet while experiencing the most exhilarating and interactive live gospel performances anywhere.

BOB BROWN – Internationally renowned motivational speaker, author, and trainer shared his proven techniques and takeaways on how restaurants can increase their check average and guest engagement.

SOCIAL MEDIA MEET UP – The event was designed to help partners expand their knowledge and help answer questions regarding today’s most engaging and evolving social media platforms.

EXPEDIA – Implemented several seasonal co-op programs for hotel partners to drive incremental room nights during select need periods.

BRAND USA – Partnered on a first-ever attractions co-op program designed to raise global awareness and drive sales for many of our attraction partners.

ADDITIONAL PROGRAMS • Launched VIDEO PRODUCTION PROGRAM providing partners the opportunity to have custom and engaging videos created for their business.

CHOOSE CHICAGO / 19 CULINARY PROGRAMS

JAMES BEARD AWARDS For the third straight year, Chicago was the host city of the James Beard Awards, held May 1, 2017 at the Lyric Opera of Chicago. Congratulations to Rick Bayless and Topolobampo, recipient of the Outstanding Restaurant Award. Congratulations to Chef Sarah Grueneberg of Monteverde, recipient of the Best Chef, Great Lakes Award. Choose Chicago and the Illinois Restaurant Association are proud to continue to host the James Beard Awards through 2021.

136 $13,600 10 Restaurants participated in JBF Scholarship Funds raised via Chicago Chefs & Restaurants James Beard Eats Week James Beard Eats Week nominated for the 2017 James Beard Awards

$28.8M in economic impact FIRST YEAR AT NAVY PIER in the Aon Grand Ballroom 648,220 diners served 1500 attendees 349 participating restaurants FEATURED SWEET AND SAVORY tastings from more than 60 CHEFS and restaurants, along with beer, wine, $5 statement credit for every $25 spent dining at and cocktail pairings CRW participating restaurants $10,000 of event proceeds were donated to the Greater Chicago Food Depository THANK YOU to our 2017 Chicago Restaurant Week sponsors who continue to make this program a huge success: THANK YOU to our 2017 First Bites Bash sponsors:

20 / 2017 ANNUAL REPORT UNION PARTNERS

Choose Chicago and our industry enjoy the strong support and service with the Chicago Federation of Labor and a collective team all focused on serving our customers, clients, and guests.

Chicago Regional IATSE Locals 2 & 110 International Brotherhood of Council of Carpenters Electrical Workers Local 134

Machinery Movers, Riggers Teamsters Joint Council 25 UNITE HERE Local 1 United Steelworkers & Machinery Erectors Local 17 Decorators Union Local Union 136

CHOOSE CHICAGO / 21 22 / 2017 ANNUAL REPORT CHOOSE CHICAGO / 23 MARKETING

Choose Chicago launched the new Welcome Home The launch also increased its footprint to not only marketing campaign in the spring of 2017. Welcome focus on our regional audience but also expand Home is Chicago’s invitation to the world and is based to national and international audiences. on the insight that home is not just where you are from, it is where you fit right in. And, when people visit Chicago, they feel at home.

CAMPAIGN RESULTS WELCOME HOME (MAY–DECEMBER)

$14.6M 539,366 $606.0M $1.6M 3X more vs 2016 +29% vs 2016 +37% vs 2016 +42% vs 2016 Households Aware Incremental Trips Economic Impact of Total Media of Campaign Incremental Visitor Spending Investment

$372 Return on Media Investment

24 / 2017 ANNUAL REPORT WEBSITE ENGAGEMENTS (JANUARY–DECEMBER) WEB TRAFFIC VS 2016

The expansion of Welcome Home to national CA 137,880 +36% MI 178,964 +14% audiences generated a significant increase in consumer response, including increased traffic TX 109,296 +28% IN 145,203 +31% from the states that host the 10 NY 89,816 +13% WI 106,970 +9% largest cities and increases in our FL 77,598 +37% OH 79,015 -5% core regional audience. MA 38,474 +3% MN 59,630 +48%

DC 27,783 +8% MO 59,250 +8%

CHOOSECHICAGO.COM (JANUARY–DECEMBER) 7.2M 1M 2.7M +8.6% vs 2016 +6% vs 2016 +29% vs 2016 Website Visits Returning Visitors Mobile Visits

CHOOSE CHICAGO SOCIAL MEDIA FANS & FOLLOWERS 220,349 (+51% vs 2016)

91,931 (+14% vs 2016)

191,243 (+17% vs 2016)

CHOOSE CHICAGO / 25 INTERNATIONAL MARKETING

Choose Chicago launched a major international Choose Chicago supported these efforts with out-of- marketing effort leveraging the Welcome Home home, digital media and social media campaigns that campaign in the fall of 2017. This included creating resulted in over 34 million impressions. language-specific social media channels and corresponding web pages in several key markets: • BRAZIL (Brazilian Portuguese) • CANADA (French Canadian) • CHINA (Mandarin simplified) • FRANCE (French) • GERMANY (German) • JAPAN (Japanese) • MEXICO (Mexican Spanish)

26 / 2017 ANNUAL REPORT OUT-OF-HOME

B:121 cm T:106 cm S:96 cm

T:1200 mm

EL HOGAR ES HIER DARF SICH DEIN HERZ DONDE DE TOMAS BEDINGUNGSLOS UNA SELFIE DAHEIM FÜHLEN B:177 cm S:150 cm T:160 cm T:2029 mm

No importa qué te guste subir a tu Instagram, en el Millennium Park lo tienes todo: comida, arte y arquitectura. choosechicago.com/welcomehome

Chicago ist die Heimat einer der integrativsten Job Number: 10837035vGs Client/Brand: Choose Chicago/None Date: 9-22-2017 4:00 PM APPROVALS File Name: 10837035vGsSELFIEFALL_OOH_106x160_U8.indd QC: Steve Jablonski Bleed: 121 cm x 177 cm Gutter: None Publications: None PA: Dan Abrigg, David Shepherd PR: Pat Owens Trim: 106 cm x 160 cm Folds: NoneNone Notes: None RET: Greg Olsen PP: Marybeth Oskin Safety: 96 cm x 150 cm Media/Color Sp: OOH Digital/4 COLOR AB: Kathleen Candelaria TM: Deanna Loperena/Monica Wade Scale: 100% Country: Mexico City, Unit 8 Vendor: None Gemeinden von Schwulen, Lesben, Bisexuellen, Actual Size: 106cm x 160cm Language: None Output%: None GCD: None Colors: Cyan, Magenta, Yellow, Black AD: Jaime Flynn Fonts: Gotham (Book, Bold, Book Italic; OpenType), Knockout (26 Junior Flyweight; OpenType) CW: Jen Stopka AE: Chase Weigt/Michelle Chen ALL CONTENT WITHIN THIS FILE IS FOR OUTPUT ONLY BY END PRINTER/VENDOR. CHANGES, SHARING AND/OR DISTRIBUTING CONTENT IN WHOLE OR IN PART ARE STRICTLY PROHIBITED. LICENSING RIGHTS AND APPROVALS MUST BE REQUESTED AND APPROVED TO/BY FCB CHICAGO. Transsexuellen, Transvestiten und anderen Images: 10837035CT03_R3_SELFIEFALL_OOH_1185x1750.tif (145 ppi; CMYK), ChooseChicagoBienvenidosHome_v_Wht.ai Liebesanhängern. Hier stehen die Türen für jede Art der Liebe und sexuellen Ausrichtung offen. choosechicago.com/welcomehome

Job Number: 10777333 Client/Brand: Choose Chicago/None Date: 5-18-2017 5:42 PM APPROVALS File Name: 10777333vBsLGBTQE_OOH_1200x2029.indd QC: Steve Jablonski Bleed: None Gutter: None Publications: None PA: Dan Abrigg PR: Pat Owens Trim: 1200 mm x 2029 mm Folds: NoneNone Notes: None RET: Karyn Bieneman PP: Audrey Wojtonik Safety: None Media/Color Sp: OOH/4 COLOR AB: Kathleen Candelaria TM: Deanna Loperena/John Watson Scale: 100% Country: US/EUROPE Vendor: None Actual Size: 1200x2029 Language: None Output%: None GCD: Salvatore Russomanno Colors: Cyan, Magenta, Yellow, Black AD: Jaime Flynn/Brian Lamy Fonts: Gotham (Bold, Book Italic, Book; OpenType), Knockout (26 Junior Flyweight; OpenType) CW: Jen Stopka/Lorenzo Munoz AE: Chase Weigt ALL CONTENT WITHIN THIS FILE IS FOR OUTPUT ONLY BY END PRINTER/VENDOR. CHANGES, SHARING AND/OR DISTRIBUTING CONTENT IN WHOLE OR IN PART ARE STRICTLY PROHIBITED. LICENSING RIGHTS AND APPROVALS MUST BE REQUESTED AND APPROVED TO/BY FCB CHICAGO. Images: 10777333c01_r4_LGBTQ_Heart.tif (129 ppi; CMYK), ChooseChicagoWelcomeHome_v_Wht.ai

GLOBAL INFLUENCER INSPIRATION TOUR Choose Chicago invited 36 global influencers The collaboration with the Media Relations and from seven key markets to Chicago November Marketing teams reached: 17-20 to experience our city first-hand. One of the highlights was having these influencers ride on the Choose Chicago wrapped Welcome Home bus that was featured in the Magnificent Mile Lights Festival 3.12M 2M 1.8M Parade on November 18. Instagram Weibo Facebook followers followers followers

CHOOSE CHICAGO / 27 MEDIA RELATIONS

Choose Chicago’s Media Relations team generates The team brings storytelling to life by hosting print, online, social, and television/radio broadcast domestic and international media in the destination to media coverage of the destination by various means, experience first-hand what Chicago offers and why we including writing and distributing news releases, are a leading global visitor destination. hosting press trips and individual media visits, and traveling on in-market media missions.

Mexico China Refoma newspaper National Geographic Traveler Circulation: 147,609 daily magazine (China Edition) Media Value: $3,455 Circulation: 980,000 monthly Media Value: $685,440

旅行 至更美好的世界 TRAVEL TO A BETTER WORLD

SEPTEMBER 2017

VOL.268 France Femme Actuelle magazine

ATA TRAEER ERA Brazil Circulation: 649,524 weekly 芝加哥百年潮范儿 绿野仙踪奥地利 Prazeres da Mesa magazine Media Value: $168,293 京都朝市赶集去 加州精酿之路 Circulation: 28,000 monthly Media Value: $43,895

九 月 号 PERFIL/ 东 非 POR CARLOS MARCONDES, DE CHICAGO GuardiansFOTOS ERIC of WOLFINGER, MATTHEW GILSON,

CHRISTIAN SEEL E ALLEN HEMBERGER 芝 加 哥 á quase dez anos, o americano Grant Achatz Restaurants (ele é o 21o, em 2017). Entre dezenas de reco- despontava como um dos mestres da gastrono- nhecimentos, também foi nominado como o melhor chef dos

奥 地 利 mia contemporânea. O restaurante Alinea, recém- Estados Unidos pela Fundação James Beard e entrou para o 非洲守望者 H-lançado na época, mostrava a força e a identidade de seu hall das 100 pessoas mais influentes do mundo, na célebre

斯 里 兰 卡 estilo teatral de surpreender com ousadas propostas de cozi- seleção da revista Time. nha molecular e vanguardista. Mas o destino impôs um for- No Alinea, sempre com espera de semanas, é preciso tíssimo golpe ao tentar interromper uma carreira brilhante. reservar e pagar por internet. A experiência de 18 pratos saí

约 旦 Achatz fora diagnosticado com um câncer na língua – de nível por cerca de 1.200 reais, e quem dela participa costuma ser 4 –, cujo tratamento seria retirar-lhe 75% do órgão muscular. categórico em afirmar que vale cada centavo. É sentar e sur-

Mesmo com a cirurgia, prognósticos davam ao cozinheiro preender-se com pratos do artesão. A forma como é apresen- apenas dois anos de vida. tada uma combinação entre caranguejo, banana e pimentas Inconformado, ele buscou opções de tratamento alter- foge por completo de um padrão homogêneo de criatividade. FEATURES 专辑 nativo, ainda em estágio de pesquisas. A aposta foi correta. Arte, texturas, sabores, aromas e visual envolvem o comensal Depois de atravessar tufões na perseguição da cura, ele tem em um ambiente de intenso prazer. hoje o status que em inglês chama-se cancer free, a erradica- Há poucas semanas, em Chicago, o chef Achatz falou com ção total da doença. exclusividade a Prazeres da Mesa sobre sua visão da gastrono- 2017年9月号 总第268期 国际标准刊号: ISSN 1671-9700 国内统一刊号:CN11-4898/k 定价:20元 港币:30元 邮发代号 82-820 Em sua farda de guerreiro, a trajetória o consagrou com mia e de seus três empreendimentos na cidade: os restau- três estrelas Michelin do Alinea, eleito em 2010 o sétimo rantes Alinea e Next e o requintado bar de coquetel Aviary, WWW.NGTRAVELER.CN melhor restaurante do mundo por The World’s 50 Best prestes a ganhar um novo endereço em Nova York.

FM-SSLY21-G7C8G7B7G7B3.indd 1 17-8-25 上午3:42 Detalhes da elegante escadaria do Alinea, um dos icônicos coquetéis do Aviary e a sala de jantar TRENDY chinesa do Next CHICAGO 芝加哥 百年潮范儿 AMERICANO

芝加哥历史博物馆的一位长者曾在我寻访时半开玩笑半 认真地说 ：“摩天大楼的故乡在芝加哥，即便是纽约人 来我也会这样说。”的确，这座城市值得让每一位芝加 哥人自豪，1871 年它几乎被一场大火焚烧殆尽，却在 浴火重生后建造了世界上第一座摩天大楼。无数建筑大 师在这里留下了至今都无法超越的建筑设计瑰宝，路 TEATRAL Em Chicago, na entrega do James Beard Awards – considerado · Louis Sullivan · Daniel 易斯 沙利文（ ）、丹尼尔 伯纳姆（ o Oscar da gastronomia americana –, entrevistamos o estrelado Burnham）、鲁特（John Wellborn Root）、赖特（Frank Lloyd Wright）……正是这些名字共同建造起了无可取代的芝 Grant Achatz, dos restaurantes Alinea e Next. A trajetória de um dos 加哥最美的天际线。 编辑 / 毕欣瑜 文 /Queenie 图 / 于冬瑞 chefs mais aclamados do mundo vai além de simples inspiração

50 A reportagem de prazeres da mesa teve o apoio de Choose Chicago, órgão oficial de turismo da cidade – choosechicago.com 51

92 NATIONAL GEOGRAPHIC TRAVELER p092-099-SSLY-9-G3B7G7C2G7B3.indd 92 17-8-22 上午3:58 U.K. The Mail on Sunday newspaper Print Circulation: 2.3M weekly Online Circulation: 230M daily Media Value: $180,845 28 / 2017 ANNUAL REPORT DECEMBER–JANUARY 2017 HIGHLIGHTS

+$37M +6B +3,400 368 Earned Readers, listeners, Published articles and broadcasts Media hosted media value and viewers highlighting travel to Chicago

34 9 6 513 Domestic and Domestic and Domestic and Media hosted international press tours international in-market international media and/or supported media events marketplaces

Germany Japan Spartacus Traveler magazine Sankei newspaper Circulation: 50,000 quarterly Circulation: 700,000 daily Media Value: $20,281 Media Value: $89,286

JULI – SEPTEMBER 2017 Canada Toronto Star newspaper Print Circulation: 361,323 daily Online Circulation: 3.6M daily SCHWULE KULTUR: TAIPEI, DUBLIN, GRAZ Media Value: $63,299

CHICAGO IN DEN BARS VON BOYSTOWN

€ 3,95 | CHF 7,10 SOMMER OHNE ENDE: GEWINNE ZWEI FLÜGE MIT CONDOR AUF DIE KANAREN!

U.S. USA Today newspaper Print Circulation: 1.9M daily Online Circulation: 24.3M daily Media Value: $98,023

CHOOSE CHICAGO / 29 CHICAGO FRIDAY NIGHT FLIGHTS CULTURAL TOURISM The inaugural Chicago Friday Night Flights program, produced in partnership with the Illinois Craft Brewers Guild, was created to raise awareness and drive visitation to Chicago’s craft breweries throughout The Cultural Tourism department is responsible for city neighborhoods. An epicenter of the craft beer increasing awareness and visitation to Chicago’s movement, Chicago’s neighborhoods are home to cultural attractions, events and neighborhoods by more than 65 breweries which create a diverse array promoting Chicago as a global cultural destination. of styles, flavor profiles, and award-winning beers. Supporting our city’s Cultural Tourism Strategy, Choose Chicago’s initiatives are successfully • EIGHT EVENTS produced throughout the city increasing awareness and driving visitation to our from June – October attractions, cultural institutions and neighborhoods • SIX NEIGHBORHOOD EVENTS and two along the throughout the year. Chicago Riverwalk • 3,695 TOTAL TASTING PASSES SOLD WEEK • 41 BREWERY PARTICIPANTS Choose Chicago, in partnership with the League of Chicago Theatres, presented the fifth annual Chicago Theatre Week in 2017.

CHICAGO GREETER 115 PARTICIPATING ORGANIZATIONS OFFERED VALUE-PRICED TICKETS TO The Chicago Greeter program matches 635 INDIVIDUAL PERFORMANCES. visitors with a friendly, enthusiastic, knowledgeable local volunteer as their guide! The free service introduces A total of 11,750 TICKETS were sold in 2017, marking a visitors to various neighborhoods, rapid increase in sales over the course of the initiative. cultural attractions, partners, and events throughout the city. 11,750 2017 2017 Visitation Numbers 10,500 • Greeter Visits: 4,765 2016 • InstaGreeter: 2,360 9,600 2015 • Media & Global Development FAM trip participants: 378, 200% INCREASE 7,900 2014 OVER 2016 • International Greeter Day participants: 338

Chicago Theatre Week continued to bring in new • Seasonal Millennium Park, Hyde Park, and audiences to area theaters with an average of Uptown Neighborhoods: 1,300 65% OF THE THEATRE WEEK ATTENDEES VISITING • TOTAL: 9,141 THEIR CHOSEN THEATRE FOR THE FIRST TIME.

INTERNATIONAL GREETER DAY The program proved to • 338 visitors participated in 2017, a 50% be a draw for visitors from INCREASE OVER 2016 outside Chicago with 13% OF PATRONS COMING • 37 WALKS WERE OFFERED to five FROM BEYOND 50 MILES neighborhoods and three downtown locations, OF THE CITY, INCLUDING 8% increase over 2016 36 STATES. • 50 GREETERS PARTICIPATED in IGD Saturday September 9th, a 8% increase over 2016

30 / 2017 ANNUAL REPORT Memorandum of Understanding (MOU) between Choose Chicago and the Ministry of Culture of the People’s Republic of China. Choose Chicago signed a historic MOU with the Ministry of Culture in 2015 to strengthen cultural cooperation and further develop cultural bridges to strengthen each as a prominent global cultural tourism destination. In 2017, under the MOU, Choose Chicago hosted the following cultural exchanges:

CHINESE NEW YEAR The Year of the Rooster marked the 4th year of Chicago’s citywide Chinese New Year Celebration and the 3rd year Choose Chicago featured Chinese performing troupes as the signature events of the celebration. • 2017 programming was extended by INVITING TWO PERFORMING TROUPES from China to perform in Chicago. • Jackie Chan’s Long Yun Kung Fu Troupe performed to a SOLD OUT AUDIENCE at the , entertained spectators during the Chinese New Year Kickoff Event at the Chicago Cultural Center, and conducted TWO COMMUNITY OUTREACH PERFORMANCES at Von Stueben and Benito Juarez High Schools. • The China National Peking Opera’s performances at the Studebaker Theatre and Art Institute of Chicago wowed audiences with their vocal skills.

WORLD MUSIC FESTIVAL Choose Chicago continued to partner with the Chicago World Music Festival to present a music ensemble from China during the festival. • CHINESE QUARTET YAO YE showcased intense rhythm and their own meditative, texture-rich sound made from a mixture of traditional Asian instruments during their performances at Ping Tom Park in Chinatown and the Chicago Cultural Center. • WFMT had Yao Ye in their studio for a LIVE FACEBOOK RECORDING SESSION and interview to promote their performances.

CHOOSE CHICAGO / 31 GLOBAL DEVELOPMENT 140% 120% above goal above goal in international in FAMs tradeshows attended In 2017, the Global Development Team took Chicago’s message to 25 countries around the globe.

NORDIC Tradeshows

UK/IRELAND Sales Calls, Tradeshow, FAMs, Trainings, Promotions CHINA CANADA Sales Calls, Tradeshows, Client Events, Sales Calls, Tradeshows GERMANY BENELUX Sales Calls, FAMs, Trainings, Promotions Promotions Tradeshow, FAMs, USA Promotions Sales Calls, Tradeshows, JAPAN Client Events, FAMs, Promotions Sales Calls, FAMs, ITALY Promotions FAM, MEXICO GUATEMALA Promotion Sales Calls, Client Events, FAM SPAIN FAMs, Trainings, Tradeshow SOUTH KOREA Sales Calls, FAM Promotions UAE TAIWAN FRANCE Tradeshow Sales Calls, FAM, Promotions Promotions INDIA AUSTRALIA/ SWITZERLAND Sales Calls, FAM, NEW ZEALAND Promotions Trainings, Promotions FAMs, Trainings, CHILE Promotion FAM ARGENTINA FAM

SALES MISSIONS & SALES CALLS A total of 20 missions and calls conducted, reaching over 1,839 Travel Trade Professionals

TRADESHOWS Attended 12 international and 4 domestic tradeshows with over 539 appointments sharing Chicago’s story

CLIENT EVENTS Global Development hosted 10 key client events

FAMILIARIZATION (FAM) TRIPS 30 FAM trips hosted in Chicago for 374 Travel Trade Professionals and key decision makers The team collaborated with Brand USA to join TRAININGS their Discovery Program 19 international destination trainings held and launched the Chicago PROMOTIONS badge in six markets: 43 initiatives to promote international and domestic UK, Ireland, China, India, tourism to Chicago Australia, and New Zealand 633 agents certified

32 / 2017 ANNUAL REPORT PUBLIC POLICY & COMMUNITY AFFAIRS

The Public Policy & Community Affairs Department Choose Chicago also helped to launch the first oversees Choose Chicago’s relations with local, state, Hospitality Hires Chicago event in the spring of 2017. and federal levels of government as well as community In partnership with the Chicago Cook Workforce and civic leaders. The team takes a leadership role Partnership, the Illinois Hotel & Lodging Association, in working to make the travel and meetings industry the Illinois Restaurant Association, and the Magnificent a public policy priority and inform, educate, and Mile Association, Hospitality Hires Chicago successfully engage partners. The team will continue to educate provided 50 employers with access to more than our elected officials on the impactful return on 500 pre-screened work-ready candidates. We look investment that lesuire, travel, and meetings bring to forward to our continued partnership with these the economies of the city, county and state. organizations, as well as the Chicago Loop Alliance, in order to provide hospitality employers with eager job seekers to fill their open positions.

CHOOSE CHICAGO / 33 CHICAGO SPORTS COMMISSION

The Chicago Sports Commission recruits and supports high-profile, major sporting events that drive economic impact, create jobs, and generate positive media exposure for the city of Chicago. Our vision: to establish Chicago as the #1 U.S. destination for sporting events.

2017 HIGHLIGHTS 85,000 Room nights generated

20 Global Sports cities index rating

11 Number of events hosted

2017 MAJOR EVENTS NCAA MEN’S DIVISION 1 ICE HOCKEY CHAMPIONSHIP – THE FROZEN FOUR • Economic Impact: $30.8M • Record-Breaking Attendance: 19,783 for final game • Room Nights: 27,508

NHL DRAFT • Record-breaking attendance: 47,514

MLS ALL-STAR GAME • Attendance: 61,428 • Record-breaking U.S. viewership: 2.1M

34 / 2017 ANNUAL REPORT COMING TO CHICAGOCOMING IN 2018 TO CHICAGO IN 2018

COMING TO CHICAGO IN 2018

WINTER VOLLEYBALL BIG EAST WOMEN’S ADIDAS WINDY CITY CHAMPIONSHIPS BASKETBALL CHAMPIONSHIP NATIONAL QUALIFIER JANUARY 13 - 15 | McCORMICK PLACE MARCH 3 - 6 | WINTRUST ARENA MARCH 30 - APRIL 1 | McCORMICK PLACE WINTER VOLLEYBALL BIG EAST WOMEN’S ADIDAS WINDY CITY CHAMPIONSHIPS BASKETBALL CHAMPIONSHIP NATIONAL QUALIFIER JANUARY 13 - 15 | McCORMICK PLACE MARCH 3 - 6 | WINTRUST ARENA MARCH 30 - APRIL 1 | McCORMICK PLACE

WINTER VOLLEYBALL BIG EAST WOMEN’S ADIDAS WINDY CITY NCAA MEN’S CHAMPIONSHIPS BASKETBALL CAMPIONSHIP NATIONAL QUALIFIER GYMNASTICS CHAMPIONSHIPS January 13-15 March 3–6 March 30–April 1 April 20–21 McCormick Place Wintrust Arena McCormick Place UIC Pavilion NCAA MEN’S GYMNASTICS NBA COMBINE & NHRA ROUTE 66 CHAMPIONSHIPS DRAFT LOTTERY NATIONALS APRIL 20 - 21 | UIC PAVILION MAY 15 - 20 | DOWNTOWN CHICAGO MAY 31 - JUNE 3 | ROUTE 66 RACEWAY NCAA MEN’S GYMNASTICS NBA COMBINE & NHRA ROUTE 66 CHAMPIONSHIPS DRAFT LOTTERY NATIONALS APRIL 20 - 21 | UIC PAVILION MAY 15 - 20 | DOWNTOWN CHICAGO MAY 31 - JUNE 3 | ROUTE 66 RACEWAY

NBA COMBINE AND NHRA ROUTE 66 NATIONALS KPMG WOMEN’S STARS AND STRIPES LEADERS SPORT DRAFT LOTTERY May 31–June 3 PGAKPMG CHAMPIONSHIP WOMEN’S NASCAR WEEKENDSTARS ANDPERFORMANCE STRIPES SUMMIT LEADERS SPORT May 15–20 Route 66 Raceway PGA CHAMPIONSHIPJune 26–July 1 June 28–July 1 NASCAR WEEKENDJuly 10–11 PERFORMANCE SUMMIT KPMGDowntown WOMEN’S Chicago STARS AND JUNESTRIPES 26 - JULY Kemper 1 | KEMPERLakes LAKES ChicagolandLEADERSJUNE Speedway 28SPORT - JULY 1 | CHICAGOLANDSoldier SPEEDWAY Field JULY 10 - 11 | PGA CHAMPIONSHIP NASCAR WEEKEND PERFORMANCE SUMMIT JUNE 26 - JULY 1 | KEMPER LAKES JUNE 28 - JULY 1 | CHICAGOLAND SPEEDWAY JULY 10 - 11 | SOLDIER FIELD

NIKE TOURNAMENT OF SPECIAL OLYMPICS AVP SERIES CHAMPIONS 50TH ANNIVERSARY THE CHAMPIONSHIPS NIKENIKE TOURNAMENT TOURNAMENT OF SPECIAL OLYMPICSSPECIAL 50TH OLYMPICS JULY 10 AVP-12 |GOLD McCORMICK SERIES PLACE AVPLAVER GOLD CUP SERIESJULY 17 - 22 | SOLDIERBANK FIELD OF AMERICA AUGUST 30 - SEPTEMBER 2 | OAK STREET BEACH OF CHAMPIONS ANNIVERSARY THE CHAMPIONSHIPS September 21–23 CHICAGO MARATHON CHAMPIONSJuly 10–12 July 17–2150TH ANNIVERSARYAugust 30–September 2 THE CHAMPIONSHIPSUnited Center October 7 JULY 10 -12McCormick | McCORMICK Place PLACE CIBC Fire Pitch,JULY Toyota 17 - 22Park, | SOLDIER FIELDOak Street BeachAUGUST 30 - SEPTEMBER 2 | OAK STREET BEACHDowntown Chicago Soldier Field BE PART OF THE ACTION BE PART OF THE ACTION FOLLOW US @CHISPORTSCOMM LAVER CUP BANK OF AMERICA SEPTEMBER 21 - 23 | UNITED CENTERFOLLOW US @CHISPORTSCOMMCHICAGO MARATHON SIGN UP FOR OUR NEWSLETTER BIGLAVER WINS CUP IN 2017 BANK OF AMERICA OCTOBER 7 | DOWNTOWN CHICAGO CHICAGOSPORTSCOMMISSION.COM SEPTEMBER 21 - 23 | CHICAGO MARATHON SIGN UP FOR OUR NEWSLETTER OCTOBER 7 | DOWNTOWN CHICAGO CHICAGOSPORTSCOMMISSION.COM 2018 LAVER CUP 2019 UNITED 2020 NBA ALL-STAR SEPTEMBER 21-23, 2018 SOCCER COACHES FEBRUARY 14-16, 2020 at the United Center JANUARY 9-13, 2019 with All-Star Game at the • Chicago is the 1st U.S. city to host at McCormick Place United Center • Broadcast in 224 countries • +34,500 contracted room nights • 27,000 contracted room nights (+11,500 per year) • Similar to golf’s Ryder Cup: Team • $100M in economic impact Europe vs Team World • Multi-year contract, convention will • Broadcast in +200 countries return in January of 2025 and 2031 • Roger Federer, Rafael Nadal, and territories and other major tennis stars will compete

CHOOSE CHICAGO / 35 Follow us @ChiSportsComm Sign up for our newsletter at ChicagoSportsCommission.com

36 / 2017 ANNUAL REPORT THANKS TO OUR CORPORATE PARTNERS

Executive Committee (Hall of Fame)

Board (MVP & All-Star)

bKL ARCHITECTURE bKbKL L ARCHITECTURE ARCHITECTURE

In Affiliation With

CHOOSE CHICAGO / 37 2018 KEY PRIORITIES

Convention Sales & Services Consumer Marketing • 36 Month (Short-Term) Focus • “Always On” Digital/Social Strategy (Paid, Organic, Curated) öö5% Growth in Room Nights Booked öö7,218,097 Website Visits in 2017 (8.6% increase) (January 2018 – December 2020) öö755,587 Repeat Visitors to Site (8.4% increase) • 2019 Priority Year • Fully Integrated Content Strategy Aligned Along 9 ööProduce Additional 200,000 Room Nights in 2019 Key Platforms • Continue New Client/Customer Focus ööPaid and Organic Search, Social Channels, On-Line Videos, ööIn 2017, 36% of Meetings Hosted First Time in Chicago Themed “Story Telling”, Re-Marketing Strategy Closely or First Time in 10 Years Coordinated with Influencer Strategy • Increase Lead Volume by 15% • Sustain Regional Programs Year-Round öö5,538 Leads Produced for Partners in 2017 ööWelcome Home Campaign Reached 6.5 Million Regional Households in 2017 ööGoal for 2018 – 6,400 Leads • Expand National “Urban Center” Outreach/Engagement • Intermediary Initiative öö8.1 Million National Households Reached for the First Time öö15% Year Over Year Growth in Bookings in 2017 (Primarily Targeting Major US Cities) • Confirm 1,630,000 Future City-Wide Room Nights • Expand International Engagement (11 Key Markets) ööOver 55 Future Major Meetings ööInternational Visitors to Website Increased 114% • Confirm 1,020,000 Future In-House Room Nights • Continue to Target “High Value” Customers ööOver 2,400 Future In-Hotel Meetings ööNational US Overnight Visitors Average Length of Stay • Solidify Success for Major Clients and Partners – 3.3 Nights ööProvide Award Winning Client Services to 41 City-Wide ööRegional Overnight Visitor Average Length of Stay Conventions in 2018 (up from 36 in 2017) – 2.0 Nights

Media Relations Global Development • Continue Expansion of Awareness and Coverage • Complete Schedule of International Trade Shows öö3,400 Published Articles öö12 in 2017 Completing 386 Client Appointments/Presentations öö6 Billion Total Circulation öö13 Planned in 2018 ööEarned Media Value: • Organize and Host Key Trade/Agent/Buyer FAMs to Chicago öö2016 - $9.6 Million öö30 FAMs Hosted in 2017 Welcoming 374 Agents/Buyers öö2017 - $37.3 Million from 14 Countries • Collaborate with Partners to Pitch and Host Media Visits • Conduct Sales Missions to Chicago öö20 Sales Missions Conducted in 2017 Interacting with 1,839 öö350 Hosted Media in 2017 (75 Hosted in 2016) Agents/Clients in 10 Countries • Market Specific Press Tours in Chicago • Continue In-Market Agent/Product Training öö25 Hosted in 2017 ööCompleted 19 Training Seminars in 2017 Interacting with • In-Market Media Events 1,161 Agents as Well as Training Another 633 Agents öö10 Activations in 2017 World-Wide Who Participated in a Chicago Specialist Program in Partnership with Brand USA

Chicago Sports Commission Public Policy & Community Affairs • Win Future Major, High-Profile Sporting Events that • Strengthen and Expand Government and Civic Partnerships Positively Impact Chicago • Act as a Liaison and Build Alliances Among all Sectors of • Successfully Host the 11 Sports Events in CSC’s 2018 the Industry Line Up • Continue to be a Resource for Partners • Leverage the Star Power of the Laver Cup to Generate • Foster New Opportunities for Participation more International awareness and interest in Chicago • Continue to Educate and Advocate on the Impact and Reach • Solidify Chicago as #1 U.S. Destination for International of the Visitor Economy Rugby Matches • Create New Revenue Streams and Maintain Engagement with and Support of CSC Board

38 / 2017 ANNUAL REPORT CHOOSE CHICAGO / 39 OFFICERS DESIREE ROGERS GILLIAN DARLOW LOU RAIZIN PATRICK DONELLY Board Chair Vice Chair Treasurer Secretary Choose Chicago CEO President General Manager Polk Bros. Foundation Broadway In Chicago Hyatt Regency Chicago

BOARD OF DIRECTORS EX-OFFICIO RALPH AFFRUNTI KWANG-WU KIM MANNY SANCHEZ WALTER BURNETT JR. President President & CEO Founding Partner Alderman, 27th Ward Chicago & Cook County Columbia College Chicago Sanchez Daniels & City of Chicago Building & Construction Hoffman LLP Trades Council MARK LAUER DON FINN General Manager HARRIET SEITLER Business Manager, HOLLY AGRA Sheraton Grand Chicago Chief Marketing Officer/ Financial Secretary Owner & CEO Executive Vice President I.B.E.W. Local 134 Chicago’s First Lady Cruises TOM LOUGHLIN OWN | Harpo Studios Area Vice President BILLY GLUNZ JOHN COLLETTI Hilton Worldwide ALPANA SINGH Regional Director, Managing Partner Restauranteur, Government Affairs The Gibsons KEVIN MCLAUGHLIN Master Sommelier American Airlines Restaurant Group Business Representative The Boarding House United Brotherhood of & Seven Lions LORI HEALEY ROSA ESCARENO Carpenters, Local 10 CEO Commissioner MELODY SPANN-COOPER Metropolitan Pier & Chicago Department JERRY MICKELSON Chairman | President Exposition Authority of Business Affairs and Chairman and Co-Founder Midway Broadcasting Consumer Protection Jam Productions Corporation | WVON AMY HUGHES Managing Director, GINGER EVANS LYNN OSMOND SAM TOIA Market Executive Commissioner President & CEO President & CEO Bank of America Chicago Department Chicago Architecture Illinois Restaurant Association of Aviation Foundation MARK KELLY CARLOS TORTOLERO Commissioner LAURENCE GELLER JORGE RAMIREZ Founder and President Chicago Department Chairman President National Museum of of Cultural Affairs & Geller Investment Co. LLC Chicago Federation of Labor Mexican Art Special Events

BRETT HART MARIA RAZUMICH-ZEC RON VLASIC BARBARA LAKEN Vice President and Regional Vice President Regional Vice President Regional Sales Director General Counsel and General Manager of Hotels United Airlines United Airlines The Peninsula Chicago Kimpton Hotels & Resorts SEAN MCCARTHY JAKE HENRY SANDRA REYNOLDS MARK WATSON Director Director Partner Executive Director Illinois Department McKinsey & Company IntraLink Global LLC Radiological Society of of Commerce and North America (RSNA) Economic Opportunity MATT HYNES TOM RICKETTS Managing Director Chairman KEVIN WILLER JOHN TOMASIEWICZ GCM Grosvenor Incapital LLC Partner Director, Client Management Chicago Ventures American Express – MARKO IGLENDZA Global Merchant Sales Founder & CEO Terminal Getaway Spa

40 / 2017 ANNUAL REPORT EXECUTIVE STAFF

MARC ANDERSON RITA CHEN EDIE GLAVEY AL ORENDORFF Executive Vice President Vice President Vice President Director Marketing Hotel Sales Corporate Communications LORI ADLESICK Vice President DAVID CZECHOWSKI ROSE HORCHER MAYANK PATEL Industry Relations and Director/Senior Economist Vice President Director Special Events Research and Analysis Client Services Information Technology

DARRELL BAKER LISA DIXON JASON LESNIEWICZ MICHELLE GONZALEZ Vice President Director Director (REVUELTA) Trade Show Sales Human Resources Cultural Tourism Vice President Media Relations KARA BACHMAN CAROLYN EARNER JIM MEYER Executive Director Executive Assistant to the Chief Financial Officer BRIAN SAID Chicago Sports Commission President & CEO Vice President JULIE MULLINS Global Development KEN BENNETT JORDAN ENGERMAN Vice President Senior Advisor Director Convention Sales DAVID WHITAKER Public Policy/ Partnerships President & Chief Community Affairs Executive Officer

CHOOSE CHICAGO / 41 THANK YOU TO ALL OF OUR PARTNERS FOR ANOTHER SUCCESSFUL YEAR

42 / 2017 ANNUAL REPORT CHOOSE CHICAGO / 43 STAY CONNECTED

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