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Commercial Opportunities Millwall Football Club

2019/20 Welcome

Millwall Football Club are based in South Bermondsey and have played their home matches at The ‘New’ Den since 1993.

The Den is the closest stadium to the city, and boasts the loudest and most passionate supporters in the capital.

Millwall claimed the EFL Family Club of the Year award in 2017.

The Den offers a fantastic setting to enjoy our matchday hospitality and to showcase your brand to our loyal fanbase.

Millwall currently play in the Sky Bet EFL Championship and are about to commence our third season in England’s second tier.

We are Millwall, from The Den. Contents

Hospitality Introduction Advertising Introduction Pages 5-6 Pages 19-20

VIP Matchday Experience LED Advertising Packages Pages 7-8 Pages 21-22

Executive Boxes Partnership Packages Pages 9-10 Pages 23-25

Sponsorship Introduction Matchday Mascot Pages 11-12 Page 26

Match Sponsorship Pitchside Experience Pages 13-14 Page 27

Matchball Sponsorship Millwall Business Club Pages 15-16 Pages 28-29

Player Kit Sponsorship For more information get in touch with our Pages 17-18 commercial team on 0207 740 0501 or [email protected] Matchday Hospitality

VIP Matchday Experience Pages 7-8

Executive Boxes Pages 9-10

5. Commercial Opportunities at Millwall Football Club 6. Commercial Opportunities at Millwall Football Club Hospitality Sponsorship Advertising VIP Matchday Experience Executive Boxes

VIP Matchday Experience

Situated in the heart of the Barry Kitchener Stand, the Billy Neil Suite offers the perfect matchday experience for all occasions. VIP guests will enjoy a three-course meal with wine, mingle with legends, go behind the scenes with a guided stadium tour and enjoy entertainment before, during and after the game.

Package includes: - Welcome drinks reception Prices: - Three-course dining experience with wine Inclusive of VAT - Behind-the-scenes stadium tour (Saturday fixtures only) Category A - Matchday programme and teamsheet for each guest Adults £131 / U18s £76 - Padded Executive seating for the match Category B - Half-time and full-time refreshments Adults £119 / U18s £76 - Opportunity to vote for the Man of the Match - Watch the Man of the Match presentation Category C - Corporate gift for each guest Adults £107 / U18s £66

7. Matchday Hospitality Hospitality Sponsorship Advertising VIP Matchday Experience Executive Boxes

Executive Boxes

Located along the length of the famous Dockers Stand, the newly refurbished Private Executive Boxes offer an intimate and exclusive matchday experience with private balcony seating. Our Executive Boxes offer the privacy to entertain friends, family or staff and clients with an exciting new menu, premium refreshments and panoramic views of the pitch.

Package includes: - Private, glass fronted catered hospitality box with a balcony Prices: and padded seating Inclusive of VAT - Executive entrance and greeting from a Lions legend Category A - Programme and teamsheets for all guests £1,100 - A corporate gift for each guest Category B - Private en-suite facilities £1,000 - Half-time refreshments - Pay-bar facilities Category C - Dedicated waiting service £900

*Maximum 10 people per box

9. Matchday Hospitality Sponsorship Packages

Match Sponsorship Pages 13-14

Matchball Sponsorship Pages 15-16

Player Kit Sponsorship Pages 17-18

11. Commercial Opportunities at Millwall Football Club 12. Commercial Opportunities at Millwall Football Club Hospitality Sponsorship Advertising Match Sponsorship Matchball Sponsorship Player Kit Sponsorship

Match Sponsorship

Our Match Sponsorship package sets your Sponsorship includes: business at the forefront of the game. The - 10 VIP Matchday Experience tickets Den’s full promotional packages includes: LED - 1x Minute of LED in-play advertising advertising, premium VIP Hospitality and the - Photograph with match officials and club captains on the opportunity to promote your services to over pitch prior to kick-off (max. four people) 14,000 spectators. - Official signed framed shirt presentation with the Man of the Match Prices: - Advert displayed on the big screen Not including VAT - Full-page programme advert Category A - Tannoy announcement £2500 +VAT - Executive padded seats for the match Category B - Welcome drinks reception £2000 +VAT - Behind-the-scenes stadium tour (Saturdays only) - Matchday programme and teamsheet for each guest Category C - Corporate gift for each guest £1500 +VAT - Three-course meal with wine (half a bottle per person) - Half-time and full-time refreshments

13. Sponsorships Packages Hospitality Sponsorship Advertising Match Sponsorship Matchball Sponsorship Player Kit Sponsorship

Matchball Sponsorship

Become an integral part of the day by walking Sponsorship includes: pitchside for a pre-match photograph, enjoy - Four VIP Matchday Experience tickets VIP Hospitality and watch the game in - Advert displayed on the big screen Executive seating. Top the day off with a signed - Pre-match pitchside photograph (max. four people) EFL ball presented by the Man of the Match. - Official signed framed EFL ball presentation with the Man of the Match - Welcome drinks reception Prices: - Three-course meal with wine (half a bottle per person) Not including VAT - Behind-the-scenes stadium tour (Saturdays only) Category A - Matchday programme and teamsheet for each guest £900 +VAT - Corporate gift for each guest Category B - Half-time and full-time refreshments £700 +VAT - Executive padded seats for the match

Category C £500 +VAT

15. Sponsorships Packages Hospitality Sponsorship Advertising Match Sponsorship Matchball Sponsorship Player Kit Sponsorship

Player Kit Sponsorship

Show your support for your favourite Millwall player by sponsoring their kit for the 2019/20 season. The package includes a VIP Matchday Experience in which you will meet your sponsored player and receive a signed replica shirt.

Sponsorship includes: - A message in every 2019/20 matchday programme alongside Prices: your chosen player’s profile Not including VAT - VIP Matchday Experience for two to a match of your choice* Home kit sponsor - A shirt signed by your chosen player, presented pitchside +VAT £475 - Souvenir Photo Away kit sponsor £475 +VAT *Subject to availability.

Third kit sponsor £475 +VAT

17. Sponsorships Packages Advertising Opportunities

LED Advertising Packages Pages 21-22

Partnership Packages Pages 23-24

19. Commercial Opportunities at Millwall Football Club 20. Commercial Opportunities at Millwall Football Club Hospitality Sponsorship Advertising LED Advertising Partnership Packages

LED Advertising Packages

Our LED advertising packages present a fantastic platform to generate brand exposure on a national scale. The Sky Bet EFL Championship is the third-most watched League in Europe, with significant audiences delivered from both live televised games on Sky Sports in addition to the terrestrial highlights coverage.

The packages combine matchday inventory such as LED Advertising, Big Screen Adverts and Programme Adverts, in addition to digital coverage across Social Media, Ecomms and Web Branding. Our Commercial Partner Events also provide business development opportunities, whilst some of the packages will see your brand activated by the players and management team.

Viewing Statistics: Social Media: - Average Sky Bet Championship 18/19 TV audience: 318,000 - Average Millwall 18/19 TV audience: 208,000 Facebook: 180k+ Followers - Average Highlights show TV audience: 238,000 - International broadcasting estimated household reach: 764,400,000 Twitter: 110k+ Followers - Millwall’s average 18/19 attendance: 13,624 - Millwall’s total 18/19 attendance: 366,305 Instagram: 37k+ Followers

21. Advertising Opportunities Platinum Partner £30,000 Silver Partner £15,000 + VAT +VAT - 2x Minutes in-play LED advertising (Exclusive) - Website Footer - 1x Minute in-play LED advertising (Exclusive) - 30x Match Tickets - 2x Minutes in-play LED advertising (Shared - 25%) - Email Footer - 1x Minute in-play LED advertising (Shared - 13%) - 8x Hospitality Places (Billy Neil Lounge) - 3x Minutes Pre / Half Time / Post-Match LED advertising (Exclusive) - Company Profile on Website - 3x Minutes Pre / Half Time / Post-Match LED advertising (Exclusive) - 2x Matchday Activations (Outside Stadium) - 1x Programme Advert (Full) - 12x Social Media Posts - 2x Big Screen Adverts - 1x Pre Match Pitchside Visit (4x People) - 2x Big Screen Adverts - 50x Match Tickets - 1x Player Appearance - Images of Advertising - 1x Visit to Training Ground (4x People) - 16x Hospitality Places (Billy Neil Lounge) - 2x Signed Shirts - 2x Invites to Partner Events (2x) - 3x Signed Shirts - 2x Matchday Activations - 2x Signed Balls - 3x Signed Balls - 1x Table at Player of the Year Awards - 1x Mascot Place - 1x Mascot Place - Images of Advertising - Company Profile on Website - Press Release - 2x Invites to Partner Events (2x) - 6x Social Media Posts

Gold Partner £20,000 Bronze Partner £10,000 +VAT +VAT - 1x Minute in-play LED advertising (Exclusive) - Email Footer - 2x Minutes in-play LED advertising (Shared - 8%) - 1x Pre Match Pitchside Visit (4x People) - 1x Minute in-play LED advertising (Shared - 17%) - Company Profile on Website - 2x Minutes Pre / Half Time / Post-Match LED advertising (Exclusive) - Images of Advertising - 3x Minutes Pre / Half Time / Post-Match LED advertising (Exclusive) - 9x Social Media Posts - 2x Big Screen Adverts - 2x Invites to Partner Events (2x) - 1x Programme Advert (Half) - 40x Match Tickets - 1x Signed Shirt - 2x Big Screen Adverts - 12x Hospitality Places (Billy Neil Lounge) - 1x Signed Ball - 1x Visit to Training Ground (4x People) - 1x Matchday Activation - Company Profile on Website - 2x Signed Shirts - 1x Pre Match Pitchside Visit (4x People) - 3x Social Media Posts - 2x Signed Balls - Images of Advertising - 20x Match Tickets - 1x Mascot Place - 2x Invites to Partner Events (2x) - 4x Hospitality Places (Billy Neil Lounge) - Website Footer - 1x Matchday Activation (Outside Stadium)

23. Advertising Opportunities 24. Advertising Opportunities Club Partner £5,000 +VAT - 2x Minutes in-play LED advertising (Shared - 4%) - 1x Minute Pre / Post-Match LED advertising (Exclusive) - 2x Big Screen Adverts - 1x Signed Ball - Company Profile on Website - 3x Social Media Posts - 10x Match Tickets - 2x Hospitality Places (Billy Neil Lounge) - Images of Advertising - 2x Invites to Partner Events (2x)

Additional Opportunities

Match by Match LED (per minute in play) Non televised - £350 + VAT Live on Sky Sports / BT Sport - £600 + VAT

Big Screen Goal Sponsorship - £4,000 + VAT Corner Sponsorship - £4,000 + VAT Substitution Sponsorship - £4,000 + VAT

Stadium Corner Banners Corner Banners - £20,000 + VAT

25. Advertising Opportunities Matchday Pitchside Mascot Experience

Give a young supporter the experience Whatever the reason for a special of a lifetime with our popular Matchday treat, the pitchside experience is a sure Mascot experience. winner.

This is a wonderful opportunity to A photo opportunity with a player, walk onto the hallowed turf holding matchday programme and PA hands with one of their heroes, visit the dedication, a signed Millwall football and changing rooms and obtain a few player one adult and one junior ticket add up autographs. to a fantastic start to the game.

Package includes: Package includes: - A 2019/20 home kit - One adult and one junior ticket for the match - Signed football and Mascot trophy - Acknowledgement in Matchday programme - 3x matchday programmes - Matchday Programme - 2x Adult and 1x Junior ticket - Signed Millwall football - Acknowledgement in matchday programme - Photo taken with preferred player pitchside* - Big screen and tannoy announcement - Souvenir Photo Price: £120 inc. VAT Child must be 5 to 16 years of age

Price: From £300 inc. VAT *Subject to availability Child must be 5 to 16 years of age

27. Junior Packages 28. Junior Packages Join the Millwall Business Club to make the most of some unmissable benefits, which include:

• Access to quarterly Business Club network events • Two VIP Hospitality tickets for a League match • LED advertising for a League match • Company logo on millwallfc.co.uk (with hyperlink) • Membership announced via Millwall Commercial Twitter account • Exclusive discounts for non-matchday venue hire • Welcome corporate gift • Targeted introductions to fellow members and contacts • Preferential rates on advertising opportunities • Preferential rates on matchday hospitality • Quarterly prizes • Opportunity to pitch business

Price: £995+ VAT Millwall FC has launched a Business Club to encourage individuals to meet, network, pitch and Cost is for a yearly membership develop business at our famous stadium; The Den. We are the closet football ground to the City of London and only minutes from The Shard and Canary Wharf.

Our quarterly events will include speed networking, quality guest speakers and an opportunity to pitch your business.

Alongside networking, the Millwall Business Club provides you with an opportunity to connect your business to a local and national audience through matchday advertising on our LED perimeter boards, branding on the official club website and entertaining clients with our corporate matchday hospitality.

The Den is a great place to meet like-minded individuals and businesses in a fantastic meeting space, with great transport links from Central London and free car parking facilities. 1 8 8 5

Millwall Football Club, The Den, Zampa Road, London, SE16 3LN 0207 740 0501 / [email protected]