Download the Free App at Gettag.Mobi Or Text “MYFORDTOUCH” Data That Showed Highway Deaths Fall- to 4FORD

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Getting in the Fast Lane Here’s the inside track on how In Partnership with the auto industry is engineering a renaissance in the U.S. SPECIAL ADVERTISING FEATURE SPECIAL ADVERTISING FEATURE

fter a brutal stretch of intelligent, adaptive headlamps and bankruptcies, layoffs, advanced climate-control systems that bailouts, wind-downs, monitor and control odors and humid- sell-offs, shutterings and ity. Whether you love a USB port in your cash for clunkers (whew!), dash or console, the latest shows on the auto industry is finally back to your new FLO TV™ or the most sophis- Atalking about the buying and selling ticated GPS tracking recovery system on of cars. Much of that renewed manu- the market, the technology to inform, facturer vigor is the result of industry- entertain, communicate and guide you wide wakeup calls, shakeups and cut- on your way is here right now. backs, which claimed as victims their “The age of personalization of your fair share of factory workers, suppliers vehicles is here. Customers come into and dealers. “Through industry-wide the showroom asking about all this inventory management, manufactur- technology because they’re reading ers are showing impressive restraint in about it everywhere,” says Scott Wood, not overproducing,” says Jeff Schuster, an Arkansas car dealer who sells both executive director of global forecast- GM and Chrysler and was the national ing at J.D. Power and Associates, the TIME Dealer of the Year for 2010. For global marketing information services all the excitement over EVs, Wood, a company renowned for auto industry small-town dealer, says they appeal pri- forecasting and research. marily to urban customers, and that it’s While carmakers aren’t overproduc- the new infotainment, communication ing, they are producing. J.D. Power and safety technologies that are driving reports that, through July, North real interest and action from border to American vehicle production was border across the country. “All the new up 67% year-to-date, a remarkable technology is rather amazing,” Wood number given the shape the industry says, “and it really does affect the mar- was in just a year ago. Additionally, J.D. ket more than the electric vehicles do Power expects a 41% increase in planned because these technologies can be in launches for 2011–12 compared to a chrysler jeep suv struts its stuff at every car, whether it’s new or an after- an l.a. dealership. chrysler car sales 2009–10, and, according to its Automo- for august were up 7% year-on-year. market retrofit.” tive Performance, Execution and Layout Study, released in July, domestic auto Safety Is No Accident brands have collectively surpassed import Imagine a world without accidents or brands in vehicle appeal for the first time fender-benders, no matter the con- since 1997. “Domestic automakers have January through July showing single- to the driving force behind consumer entertain and inform ourselves on the traffic, weather and vehicle information ditions. That’s the utopian vision of performed three important actions double-digit percentage increases ver- interest in new cars at the moment— go. Buyers are smitten by how we can systems, and multifunction LCD dis- forward-thinking carmakers, and they during the past two years that have led sus 2009. Despite a dip in year-over-year innovations beyond headline-grabbing save time, money, fuel and the environ- play screens and message centers. Tech seem to be on target. “We are continu- to their gains,” explains David Sargent, sales in August (a drop attributed to the EVs (electric vehicles), lithium-ion ment while behind the wheel, how we is taking over with keyless entry and ously taking new steps toward our vi- J.D. Power’s vice president of global cash-for-clunkers surge in the dog days batteries, plug-in/gas-electric hybrids can improve safety inside and outside push-button engine startup, smart tires, sion that nobody should die or suffer vehicle research. “They have retired of ’09), J.D. Power expects a 27% surge and charging stations. Vehicles such as the car and on the roads themselves. rain sensors that trigger wiper blades, serious injuries in a new Volvo car by the many models that demonstrated low in total sales from 2009 through 2011. Toyota’s Prius, GM’s Chevy Volt, Nissan’s Fresh, free-range auto tech is year 2020,” says Thomas Broberg, senior appeal, introduced new, highly appeal- Over the summer, Ed Tonkin, chairman LEAF, Ford’s Transit Connect electric awe-inspiring when you consider the safety advisor at Volvo. ing models to their lineups and improved of the National Automobile Dealers As- van and the Ford Focus Electric deserve state-of-the-art, dynamic technologies As prevalent as the bells and whistles

their existing models through freshen- sociation (NADA) and a multi-franchise the ink, because they do, indeed, rep- M and top-shelf electronics already in play of the auto tech revolution are, some

AR Through July, North

ings and redesigns.” Goodbye clunky dealer in Portland, Ore., said, “The in- resent the biggest shift in 100 years in K (and in cars). Dashboard drummers are of the most vital technology systems al- Hummer and Pontiac, hello sexy in-car dustry has started to stabilize, and I’m how vehicles are powered. But what car RALSTON rockin’ and rollin’ with MP3 players, American vehicle ready in place and under development tech—like GM’s next-gen OnStar; Ford’s optimistic about our future.” Simply shoppers are really getting hooked on SIRIUS XM satellite radio, 10-speaker production was up focus on safety. Drowsiness-detection / SYNC enhancement, MyFord Touch; put, a comeback is underway. are the technologies and cutting-edge AF Bose surround sound and 480-watt au- systems help keep you alert and lane- P/ 67% year-to-date. G

and Chrysler’s Uconnect comprehensive mash-ups that are radically transforming et dio systems. The chattering class is tak- drift and lane-departure warning sys-

ty ty A 41% increase in entertainment-navigation system. What the Tech Is Going On? the car and driving experience affecting ing advantage of Bluetooth hands-free tems bug you, tug you or audio-blast im

At press time, 2010 domestic sales Next to price, no small factor in chal- the very ways we drive, park and see ag phone and audio capability, voice recog- planned launches is you if you shift lanes without intending were on the rise, with each month from lenging economic times, technology is the road, to how we communicate and es nition for dynamic navigation, real-time expected for 2011–12. to or signaling. Radar-equipped blind-

S2 www.time.com/adsections www.time.com/adsections S3 SPECIAL ADVERTISING FEATURE SPECIAL ADVERTISING FEATURE

their existing models through freshen- sociation (NADA) and a multi-franchise the ink, because they do, indeed, rep- M and top-shelf electronics already in play of the auto tech revolution are, some

AR Through July, North

and Chrysler’s Uconnect comprehensive mash-ups that are radically transforming et dio systems. The chattering class is tak- drift and lane-departure warning sys-

S2 www.time.com/adsections www.time.com/adsections S3 Figure 1 Fatalities and Fatality Rate per 100M VMT by Year

60,000

50,000

40,000

30,000

20,000 Total Traffic Fatalities

10,000 Live Live Trim Trim Bleed Bleed

1950 1960 1970 1980 1990 2000 Bleed 2009 Bleed

Source: 1950-1974: National Center for Health Statistics, HEW, and State Accident Summaries (Adjusted to 30-Day Trafﬁc Deaths by NHTSA); FARS 1975-2008 (Final), 2009 Annual Report File (ARF); Vehicle Miles Traveled (VMT): Federal Highway Administration. Trim Trim

SPECIAL ADVERTISING FEATURE Live Live

Fatalities

U.S. Highways: Safer Than They’ve Been in Decades ever picked up little children from a kin- dergarten, you know that you can’t see 60,000 small kids behind your vehicle. Once the regulations are modified accordingly, cameras will be a success like airbags.” 40,000 Caution: Future Ahead Cars without steering wheels? Road 20,000 trips without drivers? These aren’t high-

Total Traffic Fatalities end concepts for some farfetched reality TV show—they’re real-world consid- 1950 1960 1970 1980 1990 2000 2009 erations for the future of road and car transportation. As you read this, auto- Source: U.S. Department of Transportation makers, governments and technology, software, data, radar and mapping firms zone alert systems send a visual alert This record-breaking decline occurred around the world are working together to adaptive cruise control sensors that even while estimated vehicle miles trav- to develop even more highly advanced detect objects in your vehicle’s path and eled increased compared to 2008. In and integrated driver assistance systems slow it down to avoid a collision. Just-Auto’s Global Market Review of (DAS) than currently exist. Telematics— Volvo hopes to realize its 2020 goal Driver Assistance Systems, published in utilized in new devices that realize the with enhanced safety features and tech- March, Alf Liesener, manager of global confluence of GPS, WiFi, cellular com- nologies, like its optional pedestrian marketing services for SMR Automotive munications, Bluetooth and video, plus safety system that identifies up to 10 Services, international experts in rear- geographic, road and weather data, and people in your path and brings the car vision systems, put the future of safety more—is a rapidly expanding field. De- from 25 mph to a dead stop. Similarly, in sharp relief: “If you have just once velopmental DAS platforms and in-car the new Night View Assist PLUS system driven a vehicle with a reverse- and side- convenience technologies are targeting from Mercedes-Benz illuminates the road facing camera, you ask yourself: ‘Why some of the most sophisticated systems with invisible, nonreflective infrared is this not legally demanded?’ If you’ve imaginable: cars completely controlled light. A windscreen-mounted camera picks up precisely this type of light and converts what happens in front of the car to a grayscale image display on the dash that clearly highlights pedestrians, cy- The Cure for Hidden Costs clists and obstacles at an early stage. Veteran North Dakota car dealer incentric (vincentric. considering depreciation, in- can use it to decide if the fea- com), an automotive surance, repairs, maintenance, tures of a luxury car are worth and 2010 TIME Dealer of the Year final- data compilation and financing, fuel, fees, taxes additional ownership costs.” ist Kathy Gaddie says, “Safety is always V analysis firm, crunches eight and opportunity costs, a con- And the dealers? “If you’re a subject of concern for the consumer, cost factors to determine the sumer is empowered to make selling a vehicle that has a and is an extremely high priority with total cost of ownership (TCO) a smart decision. There are higher purchase price but women consumers. Consumers who of a given vehicle. Vincentric many vehicles that cost less lower ownership costs, the THE NEW EDGE UNDERSTANDS 10,000 VOICE COMMANDS. ENOUGH SAID. are interested in safety are purchasing president David Wurster says, than other vehicles ‘out the data can help close the deal cars, vans or crossovers. They are ask- “We provide details on costs door’ but cost more over time without dropping the price. It doesn’t just give directions, it takes orders. A whole lot of them. The new with ™* An automotive ﬁ rst. It’s quite ing about side airbags, antilock brakes of car ownership that help to own and operate.” You can also compare cost-to- EDGE MYFORD TOUCH. possibly the world’s smartest crossover. and OnStar. We are seeing a huge in- consumers when purchasing a Consumers have become own versus competitors, and terest in the back-up camera and the new or used vehicle. Because more aware of TCO data and lower your price just enough 2011 EDGE back-up sensors. All of this is protecting many costs are hidden, by are using it “to select vehicles to win the TCO battle and re- fordvehicles.com that cost less to own and op- direct buyers from focusing on the consumer and making new vehicles erate,” says Wurster. “Or they the selling price.” more desirable.” As if on cue, in early September, U.S. Transportation Secretary Ray LaHood re-

leased updated 2009 fatality and injury Simply open your phone’s browser and download the free app at gettag.mobi or text “MYFORDTOUCH” data that showed highway deaths fall- to 4FORD. Then follow the directions to snap this tag and see MyFord Touch come to life.** ing to their lowest number since 1950. * Optional. Driving while distracted can result in loss of vehicle control. Only use mobile phones/MyFord Touch/other devices, even with voice commands, when it is safe to do so. Some features may be locked out while the vehicle is in gear. Certain commands Live abbreviated. See owner’s guide for complete commands. **Standard text messaging and data rates apply. Live

S6 www.time.com/adsections

Trim Trim

Bleed Bleed Bleed Trim Live Live Trim Bleed

FSUV00500_D195250_CPg_R01.indd 1 9/1/10 3:11 PM 2011 Ford Edge “Blue Kona Car” Ad – Stand Alone (Consumer Page 4/c Bleed) 1 1 09/01/10 D19525-0 S. Watz / A. Kopczyk 7" x 9.5" 300 dpi FD-EGD-1007945 M. Silvestri 7.875" x 10.5" 100% FSUV-00500 N/A 9.5" x 11.5" 100% Consumer Page T. Renshaw CMYK Park PrePress Armstrong/White FSUV00500_D195250_CPg_R01.indd E. McClellan C. Sosin E. Lyons-Leagon L. Foster M. Silvestri N/A G. Rosowski D. Bollin B. Hambly N/A C. Curiston S. Mersch G. Kozikowski D. Cote SPECIAL ADVERTISING FEATURE

a rear-view camera in the 2011 chevy equinox displays images on a monitor concealed in the rear-view mirror. DEALERS WHO MAKE From up here, A DIFFERENCE

WINNER: Scott Wood, Batesville, Ark. ® Wood’s small-town we see new Fuel Max tires work ethic and selfless efforts to better his community earned by their systems rather than the driver, A Good Year for Tire Innovation him the 2010 TIME last-resort automatic steering interven- It’s simple—the rubber of innovation Dealer of the Year award. Wood tion, cars that see the future (or at least meets the road in tires—and that road serves on the Batesville School Board the bend in the road that you can’t yet is both smart and crowded. The July/ and is involved in school district ath- are like having a special lane see), vehicle-to-vehicle and vehicle-to- August 2010 issue of Tire Technology letics and community arts initiatives. infrastructure communication (like International, the industry quarterly His recent experiences offer valuable traffic-sign recognition and more), fully published in England, declared, “There lessons for managing a small busi- automated parking functionality and has never been a more exciting time in ness through a downturn. “My great- est asset was the people who worked much more. The real shocker is that these the tire mold industry,” and the latest at the dealership,” says Wood, “but sorts of uber-sophisticated technologies tire innovations range from advances I had to trim staff and expenses to don’t feel like much of a reach anymore. in run-flats to the first truly green perform profitably at our ‘new nor- For GM, Cadillac has long been an tire, to a world of intelligent tires mal.’ Those who remained took on that helps you save 2,600 miles of gas. innovator in safety technologies, and and a new, crucial area of study: tire- extra tasks, and we’re getting the

John Capp, director for global active pavement interaction. job done.” Wood’s back-to-basics d. d erve s res re safety at Cadillac, says future technolo- In fact, Tire Technology Interna- selling strategy includes following res ts t hts h ghts ght i up on every lead and working every ri r gies could include in-vehicle Doppler tional’s annual awards for 2010 dem- l ri r Al A . Al A y

angle. “Stay educated on finance in ny n

radar to spot obstructions or traffic jams onstrate that the future of tire tech is an a pany pan pa p m

this market, because it changes so om Com

ahead. Looking even farther into the on a roll, with three of its five annual Com C r er e

rapidly,” he says. ber b future, Capp sees autonomous vehicles awards spotlighting tech innovation: bber bbe bb b Ru R & Ru R Ru e re re that can communicate with each other, run-flat tires featuring new thermal ire i T r T T

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traffic signals and buildings, pointing to control technology; concept demonstra- dye dy d Kathy Gaddie, Minot, N.D. odye ody o Go G

a world where cars may actually drive tion tires made with BioIsoprene tech- e Go G Go G h

Gaddie sits on her Th T 0 Th T Th T 1

themselves. Inspired by these ever- nology, a breakthrough alternative to 0

state’s Centers of 20 2 ©20 ©2 © developing, advanced safety technolo- a petrochemically produced ingredient Excellence Com- gies, Capp says, “We see things moving in the manufacture of synthetic rubber; mission, which toward a point in the future where and dual-layered tread patterns and funds industrial perhaps vehicles won’t crash.” sidewall designs with dramatically and scientific re- A unique tread improved aerodynamics. When you search at 11 colleges and universi- compound ties. “Students graduating from high consider the head-to-toe technology requires less improvements in vehicles, it’s clear schools and universities in North energy to move Introducing Goodyear Fuel Max® tires. The innovative Fuel Max tread “If you have driven a Dakota are high-caliber, and we so your car can that from road to roof, we’re smack in compound is a fuel-efficiency breakthrough that can save you 2,600* miles want them to stay in the state,” says use less gas vehicle with a reverse- the middle of a golden age of change Gaddie. The commission recently worth of gas over the life of the tires. It’s like in automobiles. and side-facing cam- earmarked $1 million for technology- having a gas-saving lane wherever you drive.

era, you ask yourself: G

To advertise in our auto sections, contact can help people find good jobs and M See your savings at goodyeartires.com. C

‘Why is this not legally Pete Franco at 212.522.4227. For reprints, call raise families right here. That’s the or

p **2*2,2,600600000 mmileseses baaseds oon Goodyd ear test resultlts that foundd a 4%% fuel-el econonomyo improp ovemmentnt, on 65,05 00 MiMMile T read PARS at 212.221.9595, ext. 437. motivation for me.” . demanded?’” Lifife Limiimiitedt WWaarrrranty, as c ompom arer d to the standaard GooGoGoodyey ar Assurau ncee tit ree tesstedt on P195/959 /65R6565RR155 sizsize – 202008 Honondndn a Civic.c Actual resullts may vary based on wheen tirerees aree replaclaa ed,ed drrivivingg and roadd conditd tionons, aandn prp ooper t ire maintntenaen ncece. S10 www.time.com/adsections

120402_GYECOR10053_Time 1 9/24/10 4:18 PM

Goodyear Wes Whitener GYECOR10053 7.875 x 10.5 David Fawcett Nina Schildts xxxxxxxxxxx*2,6002,600 miles based on a 4%% fuel-economyfuel ecc improvement,mprov.25 on 65,000 Mile Tread Life Limitede Warranty,WaW as comparedLeigh to Annthe standardstan Goodyear Assurancen tire tested on P1 P195/65R15 size – 2008 Hondad CivCivic.vic. A Actual t results may vary based on when tiretireses are replacedreplaced,d, driving and road conconditions, and proper tire mmaintenance.