Advances in Economics, Business and Management Research, volume 85 2nd International Conference on Economy, Management and Entrepreneurship (ICOEME 2019) Exploration on the Construction of Cultural Environment in Xiamen City* Qiaohua He College of Business & Management Xiamen Huaxia University Xiamen, China 361024 Gang Wei Yan Xu Board of Directors Xiamen CPPCC General Office Xiamen Huaxia University Xiamen, China 361000 Xiamen, China 361024 Abstract—With the advancement of urbanization, the II. THE STATUS QUO OF XIAMEN’S CULTURAL solution of "cities in China are similar" depends on the ENVIRONMENT exploration of regional culture connotation. Xiamen city culture development has achieved a series of results, but the A. The Influence Is Significantly Increased, and the balance, quality and competitiveness of urban culture is Awareness Is Greatly Promoted insufficient. Based on this, by building the three platforms of Protection and utilization of traditional culture have been Xiamen city cultural environment — education platform, policy platform and system platform, Xiamen city cultural strengthened. In 2007, Xiamen became the first experimental environment is constructed through three aspects of city area for cultural and ecological protection in southern Fujian, cultural consumption demand, city cultural artificial transforming the protection of intangible cultural heritage environment and city cultural soft environment, so as to from a single project to a holistic one. In 2008, Xiamen took promote the further development of Xiamen city culture. the lead in issuing the “construction plan of Xiamen Minnan cultural ecological protection experimental area”. Since then, Keywords—city culture; cultural environment; Xiamen the measures for the “construction of Xiamen Minnan cultural protection zone” and “Xiamen's Suggestions on the I. INTRODUCTION implementation of inheriting and developing local operas” Cultural prosperity is national prosperity, culture is have been formulated to strengthen the overall protection of strong national strength. As one of the important indicators culture in Southern Fujian. After nearly 10 years efforts, the to measure the comprehensive strength of a country or region, city cultural heritage at all levels have been established and culture is an important source of national and ethnic inheritance system, formed a set of practical and feasible cohesion and creativity. It is also an important component of cultural ecological protection system and operational overall national strength and plays an important supporting mechanism, build the Guanyin mountain-wuyuan bay, role in economic and social development. At present, Gulangyu Island, Jimei School Village, 3 displays, 14 culture socialism with Chinese characteristics has entered a new era, inheritance protection pilot in Southern Fujian, released 95, and China's economy is in a crucial period of transforming 117 managements, repaired and improved the ecological its development mode and growth momentum. Cultural environment of the cultural heritage. In 2017, Gulangyu was confidence, as a more fundamental, deeper and more successfully listed on the world heritage list, and the enduring force in development, is playing a more prominent protection of cultural relics and cultural heritage in Xiamen role. Cultural city has become the general trend of urban was approved by General Secretary Xi Jinping. Successfully development and prosperity. The transformation and declared a number of national non-heritage protection upgrading of urban has increasingly become a major issue to projects, such as Mid-Autumn Festival cake, Minnan nursery which the party committee, government and academic rhymes, Baosheng Emperor's beliefs and customs, Xiamen research attach great importance and actively promote. Lecture on Ancient Times and so on, the traditional culture of southern Fujian has been integrated into the development of modern urban culture in Xiamen through various ways, such as public cultural service system, cultural industry, *Fund: Xiamen Academy of Social Sciences major project "Xiamen to cultural activities and educational system, to show the unique build a strong cultural city" (project number: Xiamen Social Sciences charm of Xiamen's traditional culture. Federation [2018] 23), Fujian Province young and middle-aged teachers education research project "Research on Fujian and Taiwan traditional rural Cultural brand effect appears ceaselessly. 2007-2017 is a festivals integration development path" (project number: JAS180818). prosperous period for Xiamen's cultural products and literary Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). 390 Advances in Economics, Business and Management Research, volume 85 and artistic creation, and cultural masterpieces keep has developed rapidly. As shown in "Table I", by the end of emerging. The city's professional troupes have created and 2017, Xiamen had 11,329 corporate units of cultural industry. performed 38 plays of various types, and more than 70 Wherein, the total asset was nearly 109.6 billion Yuan; the literary and artistic works have won national awards, and business income was nearly 90.2 billion Yuan, at a year-on- more than 300 literary and artistic works have won year increase rate of 16%; and the added value was 23 billion provincial awards. Taiwanese Opera "Shao Jianghai" won Yuan, at a year-on-year increase rate of 16.5%, accounting the "Chinese opera society award", "five one project" for 5.3% of GDP in the same period. Cultural industry outstanding drama award and the Chinese opera art economy has become an important pillar industry of government's highest award "Wenhua Award", realizing the Xiamen's economic development. zero breakthrough of the city's stage art quality, won the highest national award. Gaojia Opera "Dadao Cheng" won The cultural and creative industry is developing strongly. the "Five-one Project" Award for excellent works, and a The internal structure of the cultural industry has been number of excellent works of novel, TV drama, opera, constantly optimized and upgraded. Creative design, new animated cartoon and radio drama with excellent ideological, media and cultural information services, animation and artistic and ornamental features are published, such as "Yan games, digital publishing, film and television performance, cultural leisure and entertainment, high-end art and other Jiao Changkong", "A Chai Sister", "Paradise without Road Signs", "God Doctor Avenue" and "Our Team Song". cultural and entrepreneurial industries have entered the fast Xiamen international marathon, the world chorus track of development. According to statistics, by the end of competition and other major cultural and sports activities 2018, Xiamen's cultural entrepreneurship industry is with international and national influence were successfully expected to become another industrial chain of 100 billion held, and a number of cultural activity brands were Yuan. Cultural and technological integration of emerging continuously increasing to enhance urban cultural taste, cultural businesses is developing rapidly. A group of enhance urban cultural soft power and show the image of emerging cultural enterprises, represented by "4399", Quyou urban civilization. Technology, Xiangtong Animation, China mobile phone animation base, Gigabit, Meitu company, etc., are growing Cultural exchanges with other countries have been rapidly and have great influence in the country, becoming an deepened. Xiamen should give full play to the role of Taiwan important support force for the leapfrog development of as a bridgehead and major force for cultural exchanges with Xiamen's cultural industry. other countries, hold activities and build platforms to foster all-round, multi-level and wide-ranging cultural exchanges The effect of industrial park settlement is improved. In and cooperation. Continuous success had achieved across the the past 10 years, Xiamen has made steady progress in Cross-Strait (Xiamen) Cultural Industry Fair, Cross-Strait building major functional zones for cultural industries, Book Fair, Cross-Strait Folk Art Festival, original song showing a good momentum of agglomeration, integration of contest in Southern Fujian, Baosheng Tzu Chi Culture business forms and innovative development. For example, Festival, Spring Festival Gala in Southern Fujian, Cross- Longshan Cultural and Creative Industrial Park on both sides Strait Dragon Boat Race and so on many major cultural of the Taiwan straits has transformed 17 factories with an activities on both Taiwan and mainland, Xiamen Gezi area of nearly 130,000 square meters and more than 570 Theatre Troupe, Jian Liansheng Gaojia Drama Troupe, Na- enterprises with an output value of nearly 10 billion Yuan Yin Orchestra, Xiang 'an Lv Tang opera school, since its construction started in 2009. Through a series of Philharmonic Orchestra, Little Egret Folk Dance Troupe and large-scale cultural activities such as Xiamen International other groups have traveled to Singapore, Japan, Indonesia, Design Week, Xiamen International Fashion Week and Austria, Brunei, the United States, Canada, Hong Kong, Creative Innovation and Entrepreneurship Competition, Taiwan and other countries and regions to carry out literary Longshan Cultural and Creative Industrial Park has and artistic exchanges. Over the past 10 years, more than 400 effectively expanded its influence and become