European Week of Sport #BeActive Mojo MOBILE JOURNALIST GUIDELINES European Week of Sport Upon request, the European Commission can provide further information and materials related to the Week to support #BeActive mojos. CONTACT: EWOS EAC-SPORT
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[email protected]. MOJO GUIDELINES TABLE OF CONTENT 1 INTRODUCTION 02 2 ABOUT THE WEEK 04 3 WHY MOBILE JOURNALISM 05 4 #BEACTIVE MOJO PROFILE 06 5 WORKING TOGETHER 07 6 EDITORIAL GUIDELINES 08 Mojo messaging Best practices Content to produce Hardware Social media tips Tips on filming and editing Apps for filming and editing 7 ANNEX 13 01 MOJO GUIDELINES Mobile journalists are telling riveting stories with little more than a smartphone in hand. Let’s get mojos on the move for #BeActive. TIBOR NAVRACSICS EUROPEAN COMMISSIONER FOR EDUCATION, CULTURE, YOUTH AND SPORT ABOUT THE WEEK The European Week of Sport aims to promote INTRODUCTION sport and physical activity across Europe, taking place annually from 23-30 September. The Week is for everyone, regardless of age, background or fitness level. With a focus on grassroots Since we began in 2015, the European Week of initiatives, it inspires Europeans to #BeActive Sport has engaged more than 10 million Europeans on a regular basis and creates opportunities in in over 15,000 #BeActive events in 31 countries. peoples’ everyday lives to exercise more. This year, we are expanding our reach and impact with a ‘mobile first’ strategy that integrates mobile The Week has five focus themes - sport in journalists – known as ‘mojos’ – into our campaign. education, workplaces, outdoors, sport clubs and fitness centres.