European Week of Sport

#BeActive Mojo MOBILE GUIDELINES

European Week of Sport

Upon request, the European Commission can provide further information and materials related to the Week to support #BeActive mojos.

CONTACT: EWOS EAC-SPORT [email protected] or [email protected].

MOJO GUIDELINES

TABLE OF CONTENT

1 INTRODUCTION 02 2 ABOUT THE WEEK 04 3 WHY MOBILE 05 4 #BEACTIVE MOJO PROFILE 06 5 WORKING TOGETHER 07

6 EDITORIAL GUIDELINES 08 Mojo messaging Best practices Content to produce Hardware Social media tips Tips on filming and Apps for filming and editing

7 ANNEX 13

01 MOJO GUIDELINES

Mobile are telling riveting stories with little more than a smartphone in hand. Let’s get mojos on the move for #BeActive.

TIBOR NAVRACSICS EUROPEAN COMMISSIONER FOR EDUCATION, CULTURE, YOUTH AND SPORT

ABOUT THE WEEK

The European Week of Sport aims to promote INTRODUCTION sport and physical activity across Europe, taking place annually from 23-30 September. The Week is for everyone, regardless of age, background or fitness level. With a focus on grassroots Since we began in 2015, the European Week of initiatives, it inspires Europeans to #BeActive Sport has engaged more than 10 million Europeans on a regular basis and creates opportunities in in over 15,000 #BeActive events in 31 countries. peoples’ everyday lives to exercise more. This year, we are expanding our reach and impact with a ‘mobile first’ strategy that integrates mobile The Week has five focus themes - sport in journalists – known as ‘mojos’ – into our campaign. education, workplaces, outdoors, sport clubs and fitness centres. INACTIVITY CRISIS This handbook provides national coordinators, for citizens across the continent. As amateur or The Week brings together 32 national partners and mojos with all the information professional journalists, videographers and coordinators from across Europe and over required to inspire and empower mojos to photographers, mojos can capture all the 35 partners from the sport movement. The The Week is the European Commission’s response to the inactivity become part of the #BeActive movement. inspirational #BeActive moments we want #BeActive campaign that promotes the crisis facing all Member States. The 2014 Eurobarometer shows Europe to see, read and hear. that engagement in sport and physical activity is at an all-time Mojos can play a key role in gathering real-time Week kicks off on Olympic Day (23 June), low in Europe. content and unlocking the European dimension For those involved in previous editions of which also celebrates healthy and active of the Week. Using just mobile devices, they the Week, this should come as a welcome lifestyles for people of all ages. In many Member States, this is a trend getting worse, not better. It is not just people’s health and well-being that suffers; it is our society and economy overall. have the power to inspire even more Europeans continuation of your excellent work at the This is a truly European initiative. The to get ‘on the move’ by sharing their local national, regional and local levels. We want involvement of national coordinators, European The World Health Organisation (WHO) has identified inactivity as the fourth leading #BeActive experiences on social media. to maximise the quantity, increase the quality, partners, national members and organisers risk factor for global mortality. Lack of exercise has been directly linked to several and boost the speed of the content you deliver is essential to the success of the Week. types of cancer, diabetes, and cardio-vascular diseases. With photos from school sport festivals to as we strive to promote sport and physical live interview streams with #BeActive am- activity across Europe. A 2015 study by the Centre for Economics and Business Research estimates that bassadors, mojos can bring #BeActive to life inactivity kills half a million Europeans and generates over 80 billion EUR in healthcare costs each year. #BeActive is part of the European Commission’s response to these alarming trends.

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#BEACTIVE MOJO PROFILE

Mojos should have experience in using mobile devices for content WHY MOBILE JOURNALISM? creation and dissemination. This includes photo and video recording and editing skills, good Promoting authentic, emotional and inspiring stories is at knowledge of different social the heart of getting more people to #BeActive, and mojos media channels, familiarity are key to delivering on it. with different mobile apps,

Mobile journalists gather, edit and publish With high-tech cameras and the latest apps, as well as experience with stories using only a mobile phone or tablet. They mojos can produce high-quality content on the go live streaming. are now an integral part of journalistic practice, with relative ease. This includes photos, videos, especially during live and breaking events. text, GIFs and more. Using live streams, they Experienced mojos can quickly report and While it once took an entire crew to capture a can share content in real time. edit narratives in pictures, GIFs, sound bites moment, today all it takes is a mobile device. and video to tell inspiring stories with diverse While technical skill is vital, #BeActive mojos can create content for National appeal. Mojos should be able to complete so is passion for the subject Coordinating Bodies (NCBs) and partners, the whole content production process from and for the #BeActive website and social planning to publishing. and motivation to succeed. BENEFITS OF MOBILE JOURNALISM media accounts. Using their content, you can generate grassroots support for #BeActive in Possible mojo profiles include: your country as well as create visibility for Increase the visibility of your events and activities your activities at the European level. While technical skill is vital, so is passion for on national and European levels. Social media managers passionate about storytelling; the subject and motivation to succeed. That Produce real-time, journalistic content at low cost National coordinators and partners have is why we encourage embracing amateur unique stories to tell about the events and Online influencers; mojos too. While not always technically Tell authentic and local stories that capture activities in your country. #BeActive mojos Reporters skilled in digital media; perfect, they may approach stories in a fresh, the essence of the Week can be your eyes, ears and voice to deliver new way that can generate even more likes, these stories. Motivated members in your views and shares. Maximise audience engagement network/organisation.

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WORKING TOGETHER #BEACTIVE MOJOS CONTACT US IN ADVANCE at regional and local level Before work begins, the central editorial If you are organising several events team needs some important information. The #BeActive editorial throughout the country, consider Please send [email protected] the team will serve as the #BEACTIVE MOJOS working with multiple mojos who can information below. at the European level cover regions or cities. central, campaign hub Designated contacts at NCBs and partner REPORTING SCHEDULE responsible for gathering organisations should deliver new content to the when event takes place A European network of #BeActive and content delivered national content and mojos consists of all mobile central team for dissemination to take place. disseminating it on official journalist reporting from TYPE OF CONTENT #BeActive events throughout photos, videos, etc. campaign channels (the Europe. The network facilitates #BeActive website and the dissemination of local content SOCIAL MEDIA CHANNELS social media channels). on the European level. NAME AND DETAILS OF CONTACT PERSON #BEACTIVE MOJOS at the national level

MOJOS: We encourage you to identify at least one #BeActive mojo who will report on the national events Join the closed Facebook group to share during the Week. your work and ideas with social media and communication experts.

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A #BeActive society is healthy, happy and inclusive.

EDITORIAL GUIDELINES

Don’t… Content from mojos should reflect #BeActive values while maintaining the editorial standards of the Week. While content should be people-focused and inspiring, it must remain accurate and protect the credibility of the #BeActive brand.

#BEACTIVE INSPIRES PEOPLE MOJO MESSAGING TO BE MORE ACTIVE BEST PRACTICES The #BeActive brand inspires Europeans to exercise more during their everyday lives. Mojos can amplify #BeActive messages by Reporting may take on a more personal #BEACTIVE PROMOTES tone, adding an important personal integrating them into speaking points or text in RESPECT AND FAIR PLAY social media posts. touch that helps to build the #BeActive Sport activities help create friendships, and movement. Nevertheless, they should still: The overarching message of the week: teach us respect. 1 Deliver reliable and unbiased content A #BeActive society is healthy, #BEACTIVE BRINGS in line with the #BeActive messages; PEOPLE TOGETHER happy and inclusive. 2 Favour accuracy over speed; Sport and physical activity inspire and We have developed six sets of messages – one connect people. 3 Engage with social media followers for #BeActive in general, and five others for each rather than talk at them; focus theme (education, workplace, outdoors, #BEACTIVE STRENGTHENS 4 Make content clear and concise sport clubs, and fitness centres). See the annex COMMUNITIES (understandable for non-native readers); for a list of all messages. Sport activities can play a powerful role in 5 Be aware of the audience and tailor promoting social cohesion by integrating content accordingly. OUR VALUES minority and marginalised groups

The #BeActive values below are reflected across the campaign and should be reflected in content from mojos. DON’T… DO… #BEACTIVE IS FOR EVERYONE Sport and physical activity are for all regardless Get into disputes. Perform with professional skill and care. of age, background or fitness level. Express personal views #BEACTIVE BOOSTS inconsistent with #BeActive Act with respect and personal HEALTH AND WELL-BEING messages. integrity, and aim for excellence. Sport and physical activity have a universal Damage the reputation of Observe and comply with appeal and are good for physical and the European Week of Sport instructions from the mental well-being. and European Commission. editorial team. Have fun. It helps make your content contagious.

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MOJO GUIDELINES

CONTENT TO PRODUCE

While there has been a shift towards more bite-size content, we still aim to produce informative, entertaining and engaging content. Feel free to suggest stories to the editorial team anytime. USE APPROPRIATE Just ask yourself first: is this content adding value to #BeActive and its coverage? HARDWARE TO STABLISE YOUR SHOTS ON THE MOVE... Below are the types of content we recommend producing. Wherever possible, content should be branded with the #BeActive logo. VIDEOS With all major social media channels favouring video content and live streams, short video footage can significantly improve reach and drive engagement. Videos should be short and social media-friendly. HARDWARE SOCIAL MEDIA TIPS PHOTOS Eye-catching visuals are consistently among the best-performing posts on social media. Creating a story with a mobile device 1 Be consistent 5 Be timely Capture event highlights with photos of people who are being active (avoid passive is similar to traditional reporting, but All posts must include the #BeActive Leverage other high-profile events shots), branded with the #BeActive logo. Make use of the official #BeActive branded with a few important exceptions and hashtag. Keep the #BeActive hashtag linked to #BeActive messages. photos in our database. considerations. We have outlined the in English for tracking purposes and 6 consistency with the #BeActive brand. Be repetitive most common hardware used below. Share posts multiple times 1 Grip (stabiliser) to improve reach. to stabilise shots on the move. 7 Be engaging 2 Tripod / Handheld Rig / Selfie Stick Ask questions, call on people to #BeActive, to stabilise shots. tag a friend, or create conversations with your audience.

8 Be compelling Create exclusive, insider content from behind the scenes.

GIFS AND BOOMERANGS 2 Animated visuals are a great tool for showing movement. Download Instagram’s Be multilingual Publish content in your own national Boomerang app to easily make photo animations made of four consecutive shots. language and in English. Do include AMBASSADOR CONTENT hashtags in your national language relevant to your audience. Mojos can report on the activity of #BeActive ambassadors when they are participating 3 Be integrated in events or visiting schools and workplaces. Mojos can film short interviews and snap 3 Microphone and headphones Mention @EUSport in tweets and link to some behind-the-scenes shots. to enhance audio quality. the campaign website when appropriate.

9 INTERVIEWS 4 Be creative Be smart Capitalise on available #BeActive assets Get positive and inspirational stories from people during #BeActive events with Offer incentives and make posts using our multi-media, mascot, emojis interviews that relate to key campaign messages and themes. Keep questions short (no entertaining to inspire more engagement. and more. more than three to four), sharp and on-topic.

PHOTO-VIDEO COMPETITION 4 Power bank and memory While mojos should not participate themselves in the #BeActive challenge, they can motivate ensures stable, secure electricity and others with great examples of visual material showing different ways to #BeActive. memory. For extra storage, consider using a cloud service, external hard drive, flash drive, or SIM card.

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ANNEX

4 KineMaster (Android) - Video editor TIPS ON FILMING APPS FOR FILMING that can operate without a network OVERALL AND EDITING AND EDITING connection using advanced editing tools. MESSAGES5 iMovie (iOS) - Video editing only on 1 When live streaming on an app Thousands of apps are available for Apple devices. 1 Sport has universal appeal or Facebook Live, notify the official mobile journalism related tasks. Here are social media team for cross-promotion. and is good for physical some of the most popular. Some are free, LumaFusion (iOS) - Professional while others require paid accounts. and mental health. SPORT CLUB 2 Use airplane mode to stop calls video editing and effects app that some mojos find easier to use on their MESSAGES and notifications while shooting. 2 Sport is accessible to all If you are live streaming, switch to PHOTO SHOOTING AND EDITING Apple device. Do Not Disturb since airplane mode people, no matter1 Sport their clubs support age, social inclusion and Adobe Photoshop Express build stronger, safer, and more cohesive will cut your data connection. (iOS | Android) - Basic editing tools AUDIO RECORDING AND EDITING background, or fitness level. communities. 3 with different file and sharing options. - Records Clean the camera lens. Voice Recorder Pro (iOS) 3 Sport is emotionally2 uplifting - both voice and on-site audio with no Sport clubs provide opportunities for young 4 Check if your battery is fully Snapseed (iOS | Android) Advanced editing app. length limit. Can record directly in the and can contributepeople to to acquirea valuable skills and charged and pack an external battery. Good automatic edit option. correct formats plus with a convert sense of togethernesscompetencies that through volunteering and 5 Check the available memory on function. informal learning. - Enhances iPhone strengthens communities. and bring an external Camera+ (iOS) your device to shoot quality pictures. PCM Recorder (iOS | Android) - 3 Sport clubs can help inspire schools and storage device. Uses an internal mic, but records voice 4 Sport can promoteworkplaces social to participate in sport and at a high quality (PCM/WAVE). Saves 6 Test the Internet connection cohesion by integratingphysical activity. VIDEO RECORDING AND EDITING recordings to the SD-Card. if you are going live. minority and marginalised 7 If you are interviewing, use an FiLMiC Pro (iOS | Android) - LIVE STREAMING groups. FITNESS CENTRES external microphone to ensure Films broadcast-quality videos. - Uses high-quality sound. Periscope (iOS | Android) MESSAGES geolocation feature and connected 5 Sport can create jobs and - 8 to give users Cinema FV-5 (Android) to Twitter. Shoot horizontally growth and contribute1 Investment in local sports communities wider footage and improve their visual Professional camera app. Facebook Live (iOS | Android) positively to Europe’smakes participation in sport and physical experience. – Subscribers receive notifications economy. activity more accessible. Boomerang (iOS | Android) - 9 on Facebook as soon as streaming Keep shots or images still by using 2 Fitness centres enable schools and Creates GIF-style mini videos that begins. stabilisers or moving as little as possible. loop back and forth. 6 Citizens, communities,workplaces to participate in activity 10 Ustream (iOS | Android) - and policymakersoutside can of traditionalall settings. Zoom with your feet, not the button. WeVideo (iOS | Android) - It reduces the quality. Schedule broadcasts with shot framing contribute to putting greater Cloud-based editor with advanced grid function, but no geolocation. 11 Ensure your hand is not blocking functions (i.e. screen recording Integrates with Twitter and Facebook. value on sport and physical the microphone on your phone. and green screen) which publishes activity and building an watermark-free videos. 12 Test the audio before you start filming. active society.

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MOJO GUIDELINES

3 Cities designed for an active population EDUCATION attract more businesses and a better MESSAGES workforce, while also helping to boost the economy. 1 Giving more value to sport and physical 4 Outdoor public spaces in urban and rural activity in all kinds of educational settings areas offer plenty of free, easy, and diverse helps Ministers of Education lay the opportunities to #BeActive in daily life. foundation for healthy life habits that can last into adulthood. 5 Take a fresh look at the natural environment and explore all the many 2 Physical activity does not need to be opportunities to be active. limited to sport classes and can be integrated into different subject disciplines, as well as between classes. SPORT CLUB 3 Physical education (PE) classes should be MESSAGES designed to be fun and appealing to both girls and boys and consider the different abilities, cultures, and backgrounds of 1 Sport clubs support social inclusion and all students. build stronger, safer, and more cohesive 4 communities. 4 Supporting PE teachers, and those of all subjects, to develop the skills necessary to 2 Sport clubs provide opportunities for young deliver a more active curriculum. people to acquire valuable skills and 5 competencies through volunteering and 5 Educational environments could benefit informal learning. from reaching out to sport organisations KineMaster (Android) - Video editor at a local level to fill gaps in expertise and 3 Sport clubs can help inspire schools and TIPS ON FILMING APPS FOR FILMING that can operate without a network equipment. workplaces to participate in sport and connection using advanced editing tools. physical activity. AND EDITING AND EDITING 6 Helping children understand the positive iMovie (iOS) - Video editing only on impact of sport and physical activity each 1 When live streaming on an app Thousands of apps are available for Apple devices. day, no matter how little, can help them FITNESS CENTRES or Facebook Live, notify the official mobile journalism related tasks. Here are develop important life skills. social media team for cross-promotion. MESSAGES some of the most popular. Some are free, LumaFusion (iOS) - Professional while others require paid accounts. 2 Use airplane mode to stop calls video editing and effects app that 1 Investment in local sports communities some mojos find easier to use on their WORKPLACE and notifications while shooting. makes participation in sport and physical If you are live streaming, switch to PHOTO SHOOTING AND EDITING Apple device. MESSAGES activity more accessible. Do Not Disturb since airplane mode Adobe Photoshop Express will cut your data connection. - Basic editing tools AUDIO RECORDING AND EDITING 2 Fitness centres enable schools and (iOS | Android) 1 Introducing opportunities for physical with different file and sharing options. workplaces to participate in activity 3 Voice Recorder Pro (iOS) - Records activity into the workplace offers many Clean the camera lens. outside of traditional settings. - both voice and on-site audio with no benefits to employers and employees. 4 Check if your battery is fully Snapseed (iOS | Android) Advanced editing app. length limit. Can record directly in the charged and pack an external battery. 2 More active employees mean fewer sick Good automatic edit option. correct formats plus with a convert days and lower health costs. 5 Check the available memory on function. Camera+ (iOS) - Enhances iPhone and bring an external 3 your device to shoot quality pictures. PCM Recorder (iOS | Android) - Increasing access and opportunities for storage device. Uses an internal mic, but records voice employees to engage in sport and physical at a high quality (PCM/WAVE). Saves activity can be simple and cost-effective. 6 Test the Internet connection VIDEO RECORDING AND EDITING recordings to the SD-Card. if you are going live. 3 The working day can incorporate sport and physical activity. 7 If you are interviewing, use an FiLMiC Pro (iOS | Android) - LIVE STREAMING external microphone to ensure Films broadcast-quality videos. - Uses high-quality sound. Periscope (iOS | Android) geolocation feature and connected OUTDOORS Cinema FV-5 (Android) - 8 Shoot horizontally to give users to Twitter. MESSAGES wider footage and improve their visual Professional camera app. Facebook Live (iOS | Android) experience. – Subscribers receive notifications Boomerang (iOS | Android) - 1 Safe outdoor spaces that enable physical 9 Keep shots or images still by using on Facebook as soon as streaming activity can help to create stronger, more Creates GIF-style mini videos that begins. stabilisers or moving as little as possible. loop back and forth. stable, and peaceful communities. 10 Ustream (iOS | Android) - Zoom with your feet, not the button. WeVideo (iOS | Android) - 2 Access to spaces and opportunities for It reduces the quality. Schedule broadcasts with shot framing Cloud-based editor with advanced grid function, but no geolocation. sport and physical activity should be integrated into urban and rural planning. 11 Ensure your hand is not blocking functions (i.e. screen recording Integrates with Twitter and Facebook. the microphone on your phone. and green screen) which publishes watermark-free videos. 12 Test the audio before you start filming.

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