2006 Annual Report
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The World at Our Door Niagara Parks Annual Report 2006 The Niagara Parks Commission: Our Role & Mission Niagara is a region steeped in history and blessed by geography. As steward of one of the world’s greatest natural wonders, The Niagara Parks Commission (NPC) plays a major role in maintaining, protecting and showcasing the Falls’ grandeur, while con - tributing to the economic growth and success of Niagara. As a self-funded agency of the Provincial Government, NPC is responsible for the Printed by the Order of the Legislative Assembly of Ontario maintenance of over 1,700 hectares of parkland, stretching some 56 kilometres along the Niagara River from Lake Erie to Lake Ontario. Our mission remains the same as it was in 1885, to preserve and enhance the natural beauty of the Falls and the Niagara River corridor for the enjoyment of visitors while maintaining financial self-sufficiency. Chairman’s Message As an Operational Enterprise Agency of the Provincial Government, The Niagara Parks Commission (NPC) is tasked with the responsibility of not only acting as an environmental and historic steward, but also of being a catalyst in the economic growth and promotion of both the region and Niagara Parks. In fact, this is something we have taken great pride in doing for the past 121 years. No other tourism operator in this franchise operation, joining the highly Bob Gale, Italia Gilberti, David region provides the level of public successful Pizza Pizza outlet at Table Howes and Edward Werner - all share services back to its community and Rock House. Its performance to date a strong commitment and passion for residents than does The Niagara Parks has exceeded expectations and we their communities and their back - Commission. However, if NPC is to will be enlarging it to better meet our grounds and experiences will be a continue to fulfill its mission of pre - customers’ needs. tremendous asset to us as we set serving and enhancing the beauty of about charting a new course for the Niagara, all while remaining financially We then created a new Wine future of Niagara Parks. At the same self-sufficient, it must continually plan Collection at our Queenston Heights time, I’d like to thank departing for growth and adapt to its changing Restaurant, to further enhance its Commissioners Joan Brunt, Rick visitors’ needs. It was with this in mind image and appeal as one of this region’s Dykstra, Frank Leslie, Alfred Liu, the Commission initiated several new finest dining establishments. NPC con - Anthony Rodway and Anna projects in 2006 to increase both visi - siders Queenston to be the gateway to Corfield-Tartaglia for their tremen - tation and spending within the Parks. Niagara’s grape and wine country, so dous contributions and dedication where better to assemble and promote during their terms in office. In the spring NPC entered into a Ontario’s bestVQA Wines than here at unique partnership agreement with this historic location. Since its opening As a self-funded agency of the Cirque Niagara, resulting in a new the Collection has garnered great Provincial Government, NPC is Jim Williams, Chairman world-class show being based in response from our guests, the media proud to promote and share Niagara Niagara. We became involved in this and more importantly, from the local with the world. I thank both the venture because we believed this new wineries we have been promoting. Commissioners and staff for their attraction, AVAIA, had the ability to efforts and accomplishments during encourage new and repeat visitation Despite these initiatives and others in this trying season, and I look forward to our community. Something the Niagara tourism industry, to working with them as we set urgently needed considering the American visitation, a key tourism about tackling the challenges and results of recent travel surveys, which segment to Ontario and Niagara opportunities that lay ahead. showed both U.S. and Canadian trav - Parks, declined by 9.9% in 2006. ellers believing there was nothing There are reasons for optimism how - new in our community to draw them ever, as other International visitations back for repeat visits. began to rebound. This is clearly demonstrated by the fact that in 2006 In 2006, NPC also created a partner - visitors from the United Kingdom ship with the Jim McLean Golf generated just as much in retail sales Schools, to establish a new world-class for the Parks as did visitors from Ohio teaching academy at Legends on the and NewYork State. This is dramatic, Niagara, this region’s original and and demonstrates the influence and leading golf destination complex. The impact these foreign travel markets are School has been a welcome addition, having and will continue to have on enhancing both Niagara Parks’ and our sector. As an industry, it is incum - Niagara’s reputation as a premier golf bent on us to try and capitalize on Jim Williams,Chairman destination. In fact, the official open - this growth by working collectively to The Niagara Parks Commission ing of this training facility resulted in promote, market and attract these new extensive media coverage throughout and emerging markets North America of the School, Niagara Parks and our Legends’ courses. Times are changing and we in the industry must change along with In addition, we consulted with the them. It is this fact that has prompted public to solicit their input and ideas NPC to explore new and exciting on how we could bring about further ventures to enhance our destination improvements at our golf facilities. As as we did in 2006. It is also why the a result, we introduced a Resident’s Commission intends to proceed in Card discount program to respond to 2007 with our revitalization efforts at the growing demand of local golfers Table Rock House. who wished to play our highly ranked Whirlpool and Legends courses. As I conclude my report, let me take this opportunity to welcome several NPC also moved to expand its brand - new Commissioners who have been ed food offerings. In August 2006, appointed to our Commission this Tim Hortons became our newest year. These four local individuals - The Niagara Parks Commission Annual Report 2006 2 The Commissioners Jim Williams, Chairman Archie Katzman, Vice-Chairman Gary F. Burroughs, Commissioner Ted Salci, Commissioner Appointed March 10, 2004 Appointed October 24, 1981 (Town of Niagara-on-the-Lake Representative) (City of Niagara Falls Representative) Term expires March 9, 2010 Term expires October 23, 2008 Appointed December 1, 2000 Appointed February 25, 2004 Term expires November 30, 2006 Term expired November 30, 2006 Wayne Redekop, Commissioner Bob Saracino, Commissioner Anthony Rodway, Commissioner Robert Gale, Commissioner (Town of Fort Erie Representative) (Regional Municipality of Niagara Representative) Appointed September 24, 2003 Appointed February 27, 2006 Appointed December 1, 1997 Appointed December 1, 2000 Term expired September 23, 2006 Term expires February 26, 2009 Term expired November 30, 2006 Term expires November 30, 2006 Italia Gilberti, Commissioner David Stewart Howes, Commissioner Edward Werner, Commissioner Appointed July 24, 2006 Appointed September 6, 2006 Appointed September 20, 2006 Term expires July 23, 2009 Term expires September 5, 2009 Term expires September 19, 2009 3 The Niagara Parks Commission Annual Report 2006 2006 Economic Performance 2006 proved to be a rather challenging season for Ontario’s tourism industry, including The Niagara Parks Commission. A decline in visitation, predominantly among American tourists, is the primary reason behind the struggles facing the sector today. In fact, Statistics Canada reported throughout the year that U.S. visits to Canada had reached their lowest levels since record keeping began by that organization in 1972. Unfortunately, the financial implica - $652,000. This is of great concern, tions of this downward trend impacted since NPC is responsible for provid - 2006 FAST FACTS the Commission. Revenues generated ing over $16 Million in public serv - by NPC’s operations declined by ices each year (not counting capital • NPC recorded a net loss in 2006 all Parks visits, they currently gen - almost 1% to $78.6 Million or $3.4 projects), for which it receives no of $652,000. erate approximately 35% of all Million less than originally forecast. financial return. This includes invest - NPC retail sales. Attendance at Niagara Parks’ attractions ments in over 1,700 hectares of park - • Total Parks attendance decreased dropped as well, by 4% over 2005. The lands and gardens, its historic sites, by 4% in 2006, reaching • In 2006 NPC employed 1,785 staff Commission had entered the season the Niagara Parkway, the Niagara 4,687,785. (297 full-time and 1,488 seasonal hoping for better results, yet issues such River Recreation Trail and various employees), circulating $33.5 as higher gas prices, a lower exchange community events and initiatives the • U.S. visitation to Niagara Parks Million back into the Niagara rate, world hostilities, increased compe - Commission supports throughout the now accounts for 56% of all Parks region economy in payroll alone. tition, border issues, continued miscon - year. And, it must be remembered visitors, a decline of 5 percentage ceptions over the need for a passport, NPC does so without the support of points over 2005, and only 2 • This past year NPC remitted over and the arrests of terrorism suspects in any taxpayer dollars. points higher than levels reached $3.7 Million in Retail Sales Tax to Toronto, led the Parks to experience a during the 2003 tourism season. the Province. decrease in revenue in virtually all areas In 2006, the Commission presented • Operating expenses for the year of its operations. to the government a detailed business totalled $57.9 Million, including case to enhance the revenue generat - While a reduction in revenue of just $8.2 Million used to plant and ing capabilities of Table Rock House.