ISLAMIC SOCIETY OF NORTH AMERICA 54 Years of Service
55TH ISNA ANNUAL CONVENTION AUGUST 31 – SEPTEMBER 3, 2018 • HOUSTON, TEXAS
SPONSORSHIP OPPORTUNITIES SOME OF OUR PAST SPONSORS Greetings,
The Islamic Society of North America (ISNA) has completed 54 years of service to the American Muslim community. As an Umbrella organization, ISNA is widely regarded as the most significant convener of Muslims in North America. ISNA fosters the development of the Muslim Community through Annual Convention, Regional Conferences, Education Forums, Interfaith activities, Youth programs and other avenues.
ISNA’s 55th Annual Convention will be held in Houston from August 31- September 3, 2018.
This Convention is one of the largest gatherings of Muslims in North America. This year, our 54th Annual Convention in Chicago drew tens of thousands of attendees. In addition to the program, one of the main public attractions is the bazaar/trade show, which features over 500 booths, 400 vendors, and the work of dozens of non-profit organizations from around the country.
There are 3 to 4 million Muslims in the United States and they rank in the top three US religious groups in per capita prosperity and education levels, car- rying roughly $124 billion in disposal income. The tens of thousands of ISNA convention attendees have a buying power of several hundred million dollars in disposal income. Among the attendees will be the trendsetters and key influencers of the community. Despite its obvious value as a consumer group, the American Muslim community has been largely overlooked by companies, creating a major opportunity for those that do engage them.
Whether it is through ‘catch all’ gatherings like the bazaar or targeted events for young professionals or families, ISNA offers sponsors a unique opportunity to target specific segments of the American Muslim community. In this brochure, you will see a strong mix of opportunities to partner with ISNA at the Annual Convention and through various other programs. We would be happy to cus- tomize a sponsorship package that is right for you. A core value of ours is to be of real value to our partners and we hope to have you as a partner.
Best Regards,
Basharat Saleem Director Convention, Conferences & Special Projects Phone: (317) 839-1825 Email: [email protected] WELCOME TO THE 2018 ISNA ANNUAL CONVENTION What to expect:
More than 20,000 attendees are expected Some of our Past Distinguished Guests at the 55th Annual ISNA convention at the • Former President Jimmy Carter George R. Brown Convention Center. While thousands are expected from the greater • Senator Dick Durban Houston area, many more will be coming • Jeh Johnson (Former Secretary of Homeland Security) from all over the United States. Last year’s • Thomas Perez (Former Secretary of Labor) convention attendees came from 40 U.S. • Muhammad Ali (Boxer) states and Canada. • Valerie Jarrett (Senior advisor to President Obama) ISNA is working with the City of Houston • Yusuf Islam (Cat Stevens) to provide a new experience for the • Karen Hughes (Former Under Secretary U.S. State Department) convention attendees. The Hilton Americas is our headquarter hotel and additional • Congressman Keith Ellison hotels are on standby to meet the expected • Congressman André Carson increase in demand as registrations rise. • Vincent Gray (Former Mayor, Washington D.C.)
President Jimmy Carter Senator Dick Durban Jeh Johnson Thomas Perez Muhammad Ali
Audience by Age Group:
“So thank you ISNA for your commitment to making sure that everyone has their shot at the American dream and for upholding the ideals and values that bind us together.” President Barack Obama
ISNA president Azhar Azeez with President Obama MEDIA AND MARKETING PLAN
ISNA’s network of local and national media outlets will In addition, ISNA’s flagship bimonthly publication, be available for our sponsors to connect effectively Islamic Horizons, is extensively featuring the 2018 to the American Muslim community. Convention, along with a myriad of online promo- tional campaigns. In the past ISNA convention has ISNA advertises the Convention through the web, been featured on many national and local TV channels social media, print media, TV, direct mail, affiliate mar- including CSPAN. ISNA is collaborating with various keting, email lists, personal visits, radio, and other mar- media outlets to promote the annual convention. In keting channels. ISNA’s primary print advertisement addition to ISNA’s own direct marketing and media outlets include The Muslim Observer, Azizah Maga- channels, convention publicity is enhanced by an “on zine, Muslim Link, Pakistan Chronicle, India Abroad, the-ground campaign” organized by the convention and Urdu Times, reaching over 200,000 households. steering committee (CSC) in Houston, Texas.
MARKETING BY THE NUMBERS
40,000+ to receive direct mail convention postcards
Over 200,000 to receive ads through advertising in newspapers /magazines
153,000+ Facebook followers, 22,000+ Twitter followers
E-flier to be published in a number of email list-serves
Thousands of household recipients of ISNA Islamic Horizons magazine
Posters to be sent to more than 2000 Islamic Centers nationwide
Through the ISNA website with an average 100,000 visits per month
Strategic placement of Billboards
Local distribution of thousands of posters and post cards
“Your team did a wonderful job for the convention. Everything was well organized including the convention venue. Our company will attend this convention every year.” Convention Sponsor ISNA CONVENTION AT – A – GLANCE
The 2018 convention will show case the Sessions, Round Table discussions, Bazaar, CSRL Banquet, Entertainment, Art Exhibit, Film Festival & more throughout the weekend from August 31 – September 3, 2018.
Bazaar — Attendees will enjoy over 500 booths with This primetime gathering draws over 8,000 attendees more than 400 vendors in what is widely regarded in one single setting every year. Celebrities and as the convention’s single greatest attraction. ISNA distinguished guests including Thomas Perez has perfected the bazaar experience with its global (Secretary of Labor), Valerie Jarrett (Senior Advisor reach of vendors, uniquely available products, high to the President), Hakeem Olajuwon (NBA), Mahmoud volume of attendees, and exceptional client-centered Abdul Rauf (NBA), Pastor Rick Warren, Abdullah experience. Brothers (NFL), and many more have participated in the past.
Community Service Recognition Luncheon (CSRL) — CSRL is an exclusive event where a pres- tigious group of the nation’s leaders, scholars and government officials join attendees to honor an indi- vidual dedicated to community service. More than 700
Bazaar
Convention Program — The “main feature” of ISNA convention is the program. More than 8,000 guests will take part at the Saturday evening session. More than 200 speakers will be addressing various sessions at the ISNA convention.. Imam Zaid Shakir people from all over the country enjoy this spe- cial celebration of Muslim community service.
Entertainment & Film Festival — World-re- nowned musical guests and other artists will take center stage. 8,000-10,000 guests will par- ticipate. Past acts include Sami Yusuf, Yusuf Is- lam (Cat Stevens), Dawud Wharnsby Ali, Native Deen, Maher Zain, and Kareem Salama. Oscar Community Service Recognition Luncheon (CSRL) winning movie “Saving Face” was featured at Basketball Tournament the 2012 convention. Other award-winning films are routinely featured.
Art and Photography Exhibits — Works from local arts and cultural institutions including the Detroit Institute of Arts and the Arab American Museum will be blended with those of other professional, semi-professional, and youth artists.
Health Fair — Free health screenings and Entertainment health education will be offered to all at- Book Signing tendees. Special attention will be paid to the Affordable Care Act and its impact on both physicians and patients. The Islamic Medical Association of North America will organize this year’s health fair.
Basketball Tournament — 200 youth from all over the nation compete in this 2-day tourna- ment. Sponsors can participate in the National Tournament award ceremony.
Art Exhibits Matrimonial Banquet Meet the Author — This program consists of panel discussions in which authors speak about their books and participants get an op- portunity to ask questions. Panelists for these sessions include authors, writers, artists, & oth- ers who have made significant contributions in these fields.
Matrimonial Banquets — These banquets provide an opportunity for single Muslims to come together to seek their prospective Health Fair spouses. Interfaith Forum
Interfaith Banquet — This banquet of more than 300 guests provides an opportunity for various religious faith leaders to come together for celebration and networking. SPONSORSHIP & ADVERTISING PACKAGES
DIAMOND SPONSORSHIP ($100,000)
Official Convention Sponsor status. two hotel rooms for three nights at the Annual Con- Featured sponsor and special mention (2 minutes) vention. In addition, we will provide complimentary during Saturday night session registration for one attendee for all other regional Featured sponsor for three of the special events conferences and forums (Bazaar, Entertainment, Film Festival etc.) Your company Ad on the Annual Convention “reg- One booth in the lobby of the convention center istration-counter” panel and three prime booths in sponsor’s aisle inside the Two full-page color print advertisements in the bazaar hall at the ISNA Annual Convention Annual Convention program book One booth at all other ISNA regional conferences One full-page print advertisement in the program and forums. These include the Education Forum, book of regional conferences and forums Education Forum west coast, East zone confer- One full-page color ad in all six issues of the Islamic ence, South-central zone conference, Central zone Horizons magazine conference, and more Your company banner on the ISNA website for six Three company banners (up to 6 x 4 ft. size) at a months. This website has an average of 1.5 million prime location during the Annual Convention hits per month Two standing or hanging banners at all other Your company logo on the ISNA Facebook page regional conferences and Forums throughout At CSRL banquet – Ten tickets, prominent seat- the year ing, Recognition, Signage at the entrance, and 20 Video advertisement (up to 30 seconds) three per second video ad. day on large projection screens during the Annual Your Ad in five ISNA e-newsletters. On an average Convention main sessions as well as the Saturday this list-serve has more than 50,000 email subscrib- evening session ers Complimentary registration for ten attendees and Recognition as a Sponsor
RUBY SPONSORSHIP ($50,000)
Featured sponsor for one of the special events evening session (Bazaar, Entertainment, Film Festival etc.) Complimentary registration for two attendees and Three prime booths in sponsor’s aisle inside the one hotel room for three nights at the Annual Con- bazaar hall at the ISNA Annual Convention vention. In addition, we will provide complimentary One booth at all other ISNA regional conferences registration for one attendee for all other regional and forums. These include the Education Forum, conferences and forums Education Forum west coast, East zone confer- Your company Ad on the Annual Convention “reg- ence, South-central zone conference, Central zone istration-counter” panel conference, and more One full-page color print advertisements in the Two company banners (up to 6 x 4 ft. size) at a prime Annual Convention program book location during the Annual Convention One full-page print advertisement in the program One standing or hanging banner at all other book of regional conferences and forums regional conferences and Forums throughout One full-page color ad in three issues of the Islamic the year Horizons magazine Video advertisement (up to 20 seconds) one per Your company banner on the ISNA website for four day on large projection screens during the Annual months. This website has an average of 1.5 million Convention main sessions as well as the Saturday hits per month Your company logo on the ISNA Facebook page Your Ad in three ISNA e-newsletters. On an aver- At CSRL banquet – Five tickets, Prominent seat- age this list-serve has more than 50,000 email ing, Recognition, Signage at the entrance, and 20 subscribers second video ad Recognition as a Sponsor
SAPPHIRE SPONSORSHIP ($35,000)
One booth in the lobby of the convention center conferences and one prime booth in sponsor’s aisle inside the Your company Ad on the Annual Convention “reg- bazaar hall at the ISNA Annual Convention istration-counter” panel One booth at all other ISNA regional conferences One full-page color print advertisement in the and forums. These include the Education Forum, Annual Convention program book Education Forum west coast, East zone confer- One full-page color Ad in two issues of the Islamic ence, South-central zone conference, Central zone Horizons magazine conference, and more Your company banner on the ISNA website for three One company banner (up to 6 x 4 ft. size) at a prime months. This website has an average of 1.5 million location during the Annual Convention hits per month One standing or hanging banner at all other regional At CSRL banquet – Three Tickets, Prominent seat- conferences and Forums throughout the year ing, Recognition, Signage at the entrance Complimentary registration for two attendees and Your Ad in two ISNA e-newsletters. On an aver- one hotel room for three nights at the Annual Con- age this list-serve has more than 50,000 email vention. In addition, we will provide complimentary subscribers registration for one attendee for two other regional Recognition as a Sponsor
PEARL SPONSORSHIP ($15,000)
One booth in the lobby of the convention center attendee at the ISNA Annual Convention. In addi- OR one prime booth in sponsor’s aisle inside the tion, we will provide complimentary registration for bazaar hall at the ISNA Annual Convention one attendee for one of the regional conferences One booth at all other ISNA regional conferences One full-page color print advertisement in the and forums. These include the Education Forum, Annual Convention program book Education Forum west coast, East zone confer- One full-page color ad in one issue of the Islamic ence, South-central zone conference, Central zone Horizons magazine conference, and more At CSRL banquet – Two tickets, Prominent seating, One company banner (up to 6 x 4 ft. size) at a prime Recognition location during the Annual Convention Your Ad in one ISNA e-newsletter. On an average this One standing or hanging banner at all other regional list-serve has more than 50,000 email subscribers conferences and Forums throughout the year Recognition as a Sponsor Complimentary registration and hotel room for one SUMMARY OF SPONSORSHIP OPPORTUNITIES
DIAMOND RUBY SAPPHIRE PEARL $100,000 $50,000 $35,000 $15,000 2 Minutes special Live introduction mention during Saturday session Sponsor for three special Sponsor for one special event (Bazaar, Art, Film, event (Bazaar, Art, Film, Activity sponsorship Entertainment and Entertainment and Basketball) Basketball) 1 booth in the main 1 booth in the main 1 booth in the main Booth(s) in the main lobby and/or inside 3 booths inside the lobby and 3 booths lobby and 1 booth inside lobby OR inside the the bazaar bazaar hall inside the bazaar hall the bazaar hall bazaar hall Booths(s) at other regional conferences 1 booth 1 booth 1 booth 1 booth and forums Company banner(s) at prime location 3 banners 2 banner 1 banner 1 banner Standing or hanging banner at other 2 banner 1 banner 1 banner 1 banner regional conferences and forums Three per day including Video advertisement up to 20 seconds One per day including Saturday night (Twice a day) Saturday night (30seconds) Complimentary registration and hotel room ✔ ✔ ✔ ✔ (# of registrations and rooms will vary) Advertisement on registration counter ✔ ✔ ✔ panel 2 full page color 1 full page color 1 full page color 1 full page color Print advertisement in the program book advertisements advertisement advertisement advertisement Print advertisement in the regional 1 full page 1 full page conferences and forums’ program book advertisement advertisement 1 full page 1 full page 1 full page 1 full page Advertisement in the Islamic Horizons advertisement in all six advertisement in three advertisement in two advertisement in one magazine issues issues issue issue 1 banner for three Advertisement on ISNA website 1 banner for six months 1 banner for four months months Ten Tickets, Five Tickets, 20 seconds video ad, 20 seconds video ad, Three Tickets, Two Tickets, CSRL Banquet Entrance Signage, Entrance Signage, Prominent seating, Prominent seating, Prominent seating, Prominent seating, Recognition Recognition Recognition Recognition
✔ ✔ Your Logo on ISNA Facebook Page Advertisement in fve Advertisement in three Advertisement in two Advertisement in one E-newsletters Ad e-newsletters e-newsletters e-newsletters e-newsletter
“I am the national sales director, so the first time I came, it was quite an experience. I have never seen anything at all like this before.” Convention Sponsor CONVENTION HIGHLIGHTS
Yasir Qadhi Nouman Ali Khan Tawakkol Karman Linda Sarsour Azhar Azeez Altaf Husain Abdalla Idris Ali André Carson Omar Suleiman Ingrid Mattson
Mehdi Hassan speaks in a media session at Young Professional session at Book signing by Malcolm X’s daughter in the ISNA convention Main session at the ISNA convention the ISNA convention Meet the Author at the ISNA convention
Health Fair at the ISNA convention Main session at the ISNA convention Stop Hunger activity at the ISNA convention
Stop Hunger activity at the ISNA convention Health Fair at the ISNA convention Youth gathering at the ISNA convention
Sami Yusuf at the ISNA convention View of the convention bazaar Art Exhibit at the convention ❖ 20,000 people! ❖ 200 Speakers! ❖ Lectures, Workshops, Entertainment, Special Events, Banquets and more! ❖ A massive 500-booth bazaar! ❖ Intellectuals, Activists, Community Leaders, Business elite, and other attendees! ❖ More than $20 Million local economic impact!
ONE WEEKEND! ❖ ISNA CONVENTION 2018 AUGUST 31 – SEPTEMBER 3, 2018 HOUSTON , TEXAS
❖ GET INTRODUCED TO A GROWING MARKET ❖ ADD VALUE TO YOUR BUSINESS
SEEKING PARTNERSHIP, NOT JUST PARTICIPATION
CONTACT INFO (317) 839-1825 • [email protected]