DOCSLIB.ORG

Where Will the Reader Revenue Growth Come from the Coming Years?

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

Schibsted Media Consumer Business Where will the reader revenue growth come from theThe coming Next Wave years? of Subscription Business Tor Jacobsen September 25, 2019 Tor Jacobsen May 2019 Consumer Business in Schibsted Media • More than 20 brands in SWE and NO • 3,9 billion nok in revenue • 725 mnok in purely digital revenue • 1,3 million subscriptions • 770 000 digital subscriptions Consumer Business “We fund free and independent journalism by offering products and services people are willing to pay for” OUR AMBITION 1 billion NOK in purely digital reader revenues in 2020 Norway and Sweden are one of the most attractive markets 34% 27% in terms of share of people that 16% have paid for online news the last year 15% 9% 16% 11% 8% 10% 9% 7% 7% We have more than 700 000 digital-only subscribers for our 7 core brands Number of subscribers for seven core brands in Norway and Sweden 2013-2018 (Aftenposten, Bergens Tidende, Stavanger Aftenblad, Fædrelandsvennen, VG, Svenska Dagbladet and Aftonbladet) We live in a constant changing world ... Our digital transformation journey → 2014 2015-2017 2018-2019 2019 → How to monetize Sales/volume strategy. journalism? Being data driven. Get people to stay. ARPU, user and customer focus. Where will the growth come from? A shift in focus from volume to value We believe in three main drivers for the market going forward STRENGTHEN OUR PRICE AND NEW SUBSCRIPTION EXISTING PRODUCTS PACKAGING REVENUES “In the subscription business, it is all about finding new ways to deliver ongoing value to your customers that will build long-term loyalty” Zuora STRENGTHEN OUR EXISTING PRODUCTS Broader content for our users and subscribers A new destination on the front page for subscribers only A value added user experience for our subscribers We are experimenting with live rights Podcast will give us great opportunities 700 000 podcasts 29 million episodes 80 % listen through 6 ½ hours per week .. and we have started to test user payment Dynamic paywall Identify which articles that are most likely to convert and put them behind the paywall (and open up if they underperform in conversions). 70% of identified articles non premium by design 60% of premium sales came from non premium by design Schibsted for businesses: A new B2B offering Bilder fra Therese Improving user experience: Onboarding buddy Choose your onboarding buddy Customized emails based on your choice of buddy +5% Customized in-product communication Renewal rate based on your choice and product Customized content based on the subscribers digital behavior “Price is what you pay. Value is what you get.” Warren Buffett PRICE AND PACKAGING Market based pricing “Real time” input on individual price sensitivity change how we price our products. +26% ARPU increase Rethinking digital subscription products Digital ✓ To digitale brukere ✓ Alt innhold på bt.no From 2013 - ✓ BT Fordel 29.01.2019 ✓ Eavis hver dag ✓ Alt innhold på Sysla 199 NOK / month From 30.01.2019 229 NOK / month 279 NOK / month 329 NOK / month Repacking from one to four products +46% ARPU increase New digital up sale products Aftenposten Friday feature print magazine to digital subscribers for 99 NOK per month. Possibilities when combining and packaging our existing products and services “If I had asked people what they wanted, they would have said faster horses.” Henry Ford NEW SUBSCRIPTION REVENUES New subscription revenues 10% New business 20% Adjacent business 70% Core business We have some great growth enablers A portfolio of A large multiple, customer base strong brands A common, A Schibsted scalable Ecosystem platform A great A strong business organization model & broad product offering Leveraging our subscriber relationships NEW CORE ADJACENT Customer relationship Product stretch Brand stretch stretch Monetizing the core Monetizing the Monetizing the products brands customer base Free unlimited delivery Before breakfast, also during weekends Exclusive benefits STRENGTHEN OUR PRICE AND NEW SUBSCRIPTION EXISTING PRODUCTS PACKAGING REVENUES Schibsted Media Consumer Business Thank you! The Next Wave of Tor JacobsenSubscription Business [email protected] Tor Jacobsen May 2019.
Recommended publications
  • Annual Report 2003

    Annual Report 2003

    ANNUAL REPORT 2003 >>02 Main Events >>19 Social responsibility >>30 Newspapers >>53 Schibsted Eiendom >>03 Key Figures >>20 Statement of the >>40 TV, Film & Publishing (Property >>04 The Schibsted Group Election Committee >>48 Business Management) >>05 President & CEO >>21 The Tinius Trust Development >>54 Articles of Kjell Aamot >>22 Focus on Newspaper >>49 Management Association >>06 Business Areas >>24 Focus on Mobile Development >>55 Annual Accounts >>10 The Board of phone >>50 Shareholder >>87 Auditor’s Report Director’s Report >>26 Focus on TV, Film & Information >>88 Company Structure >>16 Corporate Publishing >>52 Schibsted Finans >>89 Addresses Governance >>28 Focus on Internet (Finance) Tomorrow’s media society will be different from that of today. Anyone who doubts this needs only look at how young people use media. Their choices are forging the future direction. Schibsted follows this development closely. In this way, we are better equipped to exploit our strength as a leading media group in Scandinavia. >> 2 THE SCHIBSTED GROUP ANNUAL REPORT 2003 MAIN EVENTS • avis1 cuts approx. 10 full-time jobs. duction of 925 new episodes of the • Knut L. Tiseth appointed Managing popular series Hotel Cæsar. Q 1 03 Director of Schibsted Trykk. • Establishment of European Works • Morten Kongrød appointed Chief Council (ESU) in the Group. Executive Officer of Sandrew • Sandrew Metronome renews coopera- Metronome. tion agreement with Warner Bros. • Kristin Skogen Lund appointed Chief • 20 Min Holding AG enters into agree- Executive Officer of Scanpix ment with tamedia for the sale of Scandinavia. Swiss operations by 1st quarter 2007. • Metronome Film & Television enters into agreement with TV 2 for the pro- • 20minutos launched in Seville, with a • Aftonbladet’s online version shows its circulation of 50,000.
  • Framing Mali Swedish Media Portrayal of an Armed Conflict

    Framing Mali Swedish Media Portrayal of an Armed Conflict

    Framing Mali Swedish media portrayal of an armed conflict Niklas Norberg Department of Media Studies, Department of Journalism, Media and C ommunication Studies (JMK) Master’s Thesis in Journalism 30 EC TS Journalism Studies Master’s Programme in Journalism (120 EC TS) Spring term 2018 Supervisor: Magnus Danielson Examiner: C hristian C hristensen Framing Mali: Swedish media portrayal of an armed conflict Master's thesis Niklas Norberg VT18 Abstract Research has shown that news media reporting on foreign affairs tend to rely heavily on official sources (e.g. Schwalbe, 2013; Entman, 2004; Lawrence, 2009). This thesis analyse whether this is the case in Swedish news media reporting on the armed conflict in Mali, where Sweden has troops sanctioned by the UN. A more broader perspective is also analysed: How does the news media portray the armed conflict, and are there any differences between national daily newspapers (considered more “sober”) and national evening newspapers (considered more sensational)? An inductive framing analysis is used to identify frames not available in previous research. These frames, together with frames identified in other studies, are then used in a quantitative content analysis to measure to what extent the frames occur in the texts. Among the most important findings were that Swedish news media did in fact rely on Swedish official reporting to a large extent. The two evening newspapers, Aftonbladet and Expressen, used Swedish official sources in approximately 60% of their articles. The daily newspapers, Dagens Nyheter and Svenska Dagbladet, used Swedish official sources in about 35% of their articles. The main source used was also analyzed: This showed that Swedish official sources were the most common, in between 23% to 62% of the articles.
  • How a Traditional Daily Newspaper Reinvented Itself on Social

    How a Traditional Daily Newspaper Reinvented Itself on Social

    NEVER MISS A STORY. CASE STUDY HOW A TRADITIONAL DAILY NEWSPAPER REINVENTED ITSELF ON SOCIAL CASE SVENSKA DAGBLADET Table of CONTENTS COMPANY BACKGROUND 4 CHALLENGE: OVERCOMING THE CONSERVATIVE THINKING 5 CATCHING UP WITH THEIR MAIN COMPETITOR 6 IMMEDIATE AND LONG TERM GOALS 7 ABOUT THIS CASE STUDY 8 CONTACT 8 Svenska Dagbladet Case Study 3 +152% +74K +268K GROWTH IN SOCIAL GROWTH IN FANS ON NEW MONTHLY PAGE MEGIA ENGAGEMENT FACEBOOK PAGE * ENGAGEMENT AND SHARES * Within 12 months “Before EzyInsights it was much harder to motivate people when they couldn’t see how their stories were doing in real-time. EzyInsights has given a motivation boost for everyone, including all our journalists. “ HANNA ÖSTERBERG SOCIAL MEDIA MANAGER SVD, SCHIBSTED 4 How a traditional daily newspaper reinvented itself on social company BACKGROUND Svenska Dagbladet grew their tiny social presence to become the number one morning news publication in Sweden. From a print mindset with a disconnect between the editorial and social teams, to a fully data integrated news team. Over a 2 year period, they increased their daily on-post engagement from under 1k per day ton an average of over 3.5k. INDUSTRY: LOCATION: COMPANY SIZE: EZYINSIGHTS Daily Stockholm, 220 People USERS: Newspaper Sweden 68 People Svenska Dagbladet Case Study 5 challenge OVERCOMING THE CONSERVATIVE THINKING Established in 1884, SvD was a very traditional daily newspaper struggling in 2014 with their social presence. Their key challenges were overcoming the conservative, print and website only way of thinking, reacting more quickly to the social news cycle and being able to present news items more effectively on social platforms.
  • Partisan Influence on Immigration: the Case of Norway

    Partisan Influence on Immigration: the Case of Norway

    ISSN 0080–6757 Doi: 10.1111/j.1467-9477.2010.00250.x © 2010 The Author(s) Journal compilation © 2010 Nordic Political Science Association Partisan Influence on Immigration: The Case of Norwayscps_250 248..270 Frøy Gudbrandsen* Do governments decide the size of immigration? This article analyses partisan impact on refugee immigration to Norway.The first part maps party positions on refugee immigration and demonstrates that the views of Norwegian parties are far from consensual. The second part tests whether the number of refugees admitted has been affected by changes of government by way of a panel analysis covering the period 1985–2005 and 143 sending countries. Controlling for other determinants of immigration both in receiving and sending countries, the analysis suggests that that the number of refugees admitted to Norway has been significantly lower during Conservative rule. Among parties with government experience, the Conservative Party also has adopted the most restrictive stand in its manifestoes. No significant differences between Labour Party and centre governments were found, even though the centre parties express more liberal preferences. The partisan influence on immigration remains uncertain. Scholars come to diverging conclusions, both on the validity of the partisan theory in general (see, e.g., Blais et al. 1993; Imbeau et al. 2001) and on states’ capacity to control immigration (see, e.g., Sassen, 1996, 2000; Guiraudon & Lahav 2000). Although some studies reject a partisan effect on national economic indicators, many find strong empirical support for the hypoth- esis (e.g., Huber & Stephens 2000; Cusack 1997; Reed 2006; Pettersson- Lidbom 2004). Yet what about immigration? Do governments control it, or is it determined entirely by external determinants? Not only scholars, but politicians, too, disagree on their influence on immigration.
  • Public Opposition to Wind Power Projects in Norway

    Public Opposition to Wind Power Projects in Norway

    Public opposition to wind power projects in Norway MEEMAS Master thesis Energy, environment and society University of Stavanger 2020 Maren Benedikte Omholt 1 UNIVERSITY OF STAVANGER MASTER DEGREE IN Energy, Environment and Society MASTER THESIS CANDIDATE NUMBER: 5652 SEMESTER: Spring 2020 AUTHOR: Maren Benedikte Omholt SUPERVISOR: Reidar Staupe Delgado MASTER THESIS TITLE: Public opposition to wind power projects in Norway SUBJECT WORDS/KEY WORDS: Wind power, renewable energy, Frøya, Vardafjell, Kvitfjell, Raudfjell PAGE NUMBERS: 56 STAVANGER 30.08.20202 ………………………………………………. DATE/YEAR 2 Acknowledgements This thesis marks the conclusion of my master’s degree in energy, environment and society at the University of Stavanger. The original plan for this thesis was to do a field study that was interview based, while focusing only on one wind farm, and supplement this with secondary sources. However, due to the Covid-19 pandemic, this made it difficult to go through with. The solution was then to change the methods of the thesis from an interview based field study, to a case study where the sources that are being looked at are online based, while at the same time being secondary sources that shed light into the ways in which demonstrators are feeling and experiencing the build- ings of wind farms. I would like to thank my supervisor Reidar Staupe Delgado for helping me by giving me tips as well as constructive criticism which helped me a lot within the writing process. I would also like to thank my friends and family for keeping me motivated throughout the process. 3 Abstract The wind power debate is ongoing in Norway with many different opinions regarding the issue.
  • The Nordic Model in Europe

    The Nordic Model in Europe

    The Nordic model in Europe Prostitution, trafficking and neo-abolitionism Daniela Burba Corso di Laurea Magistrale in Scienze Per la Pace Università di Pisa European Law and Gender 2020/2021 2 Index 0.Introduction 3 1.Western perspectives on prostitution 3 1.1 Feminist perspectives: a gender trouble 3 1.2 The issue of human trafficking 5 2.The Nordic model 7 2.1 Nordic model: Sweden 7 2.2 Legal framework and legacy 8 3.Assessing the impact of the criminalisation of sex purchase 10 3.1 Trafficking and immigration 10 3.2 International outcry against criminalisation 11 3.3 A comparison with regulatory policies: The Netherlands 13 4.New challenges 15 4.1 Covid-19 and job insecurity 15 5.Conclusions: the need for new perspectives 17 6. Bibliography 18 Cover images sources: http://vancouver.mediacoop.ca/story/stop-backpagecom-taking-stand-against-prostitution-an d-trafficking-women/9034 and https://www.nydailynews.com/news/world/canada-supreme-court-strikes-anti-prostitution-law s-article-1.1553892 (accessed 13/01/2021) 3 0.Introduction Policies over prostitution in Europe and globally have widely diversified in the last few decades, shaping a legal and social landscape that deeply affected the activity, wellbeing and perception of the individuals involved. Countries’ anxiety over the body of the prostitute and their visible presence is to a considerable extent a consequence of feminist discourse and counterposing ideologies over the body of women, an approach developed within a deeply gendered spectrum. The increasing concern over trafficking in persons for sexual purposes has also encouraged the international community and national governments to develop a new range of policies to tackle a phenomenon that seems to be out of control due to the globalised world’s heightened mobility.
  • Schibsted Annual Report 2019 Who We Are

    Schibsted Annual Report 2019 Who We Are

    Index Who we are .................................................................................................................................. 3 Message from the CEO ................................................................................................................ 4 Board of Directors’ report ........................................................................................................... 5 Sustainability report ................................................................................................................. 12 Corporate governance .............................................................................................................. 36 Financial statements for the Group .......................................................................................... 44 Financial statements for parent company ............................................................................... 91 Share information ................................................................................................................... 104 Members of the Board (2019-2020) ........................................................................................ 107 SCHIBSTED ANNUAL REPORT 2019 WHO WE ARE Who we are Schibsted is an international family of digital consumer brands with more than 5,000 employees. We have world-class media houses in Scandinavia, leading marketplaces and digital services that empower consumers. Millions of people interact with Schibsted companies every day. What we do We rely on
  • Hur Objektiv Är Den Svenska Storstadspressen?

    Hur Objektiv Är Den Svenska Storstadspressen?

    Hur objektiv är den svenska storstadspressen? - En granskning av 2014 års valrörelse Erik Elowsson Institutionen för mediestudier Examensarbete 15 hp Vårterminen 2015 Medie- och Kommunikationsvetenskap Handledare: Göran Leth Examinator: Anja Hirdman Sammanfattning I denna uppsats används kvantitativ innehållsanalys för att pröva storstadspressens objektivitet gällande rapporteringen om valrörelsen 2014. Storstadspressen definieras som de fyra stockholmstidningarna: Aftonbladet, Expressen, Dagens Nyheter och Svenska Dagbladet. Syftet är att kartlägga hur dessa tidningar rapporterar om sammanhållningen inom de två politiska blocken, Alliansen och De rödgröna, vilka konkurrerar om att bilda regering efter valet. Objektivitet har operationaliserats som opartiskhet, vilket avser att medier balanserar uppmärksamheten och graden av positiv och negativ framställning mellan parterna i ett givet sammanhang. Resultaten indikerade att storstadspressens rapportering av valrörelsen, med avseende på sammanhållningen inom blocken, gynnade Alliansen mer än De rödgröna och att skillnaderna mellan tidningarna var betydande. För två av fyra tidningar kunde partiskhetsutlåtanden göras, där en bedöms som partisk och en som opartisk. Dagens Nyheters rapportering bedömdes som partisk, då Alliansens fick betydligt mer uppmärksamhet och nästan uteslutande positiv uppmärksamhet, samtidigt som De rödgröna fick avsevärt mindre utrymme och mestadels negativ uppmärksamhet. Svenska Dagbladet å andra sidan lyckades balansera sin rapportering mellan blocken, både i fråga
  • PRESS 2000 Zygmunt Bauman

    PRESS 2000 Zygmunt Bauman

    PRESS 2000 Zygmunt Bauman, 'Leben - oder bloß Uberleben?', Die Ziet, Berlin, Germany, 28 December 2000 Aidan Dunne, 'Where angels fear to tread', The Irish Times, Dublin, Ireland, 4 December 2000 John A. Walker, 'To buy or not to buy?', Art Review, London, England, December 2000/January 2001 Anders Sjogren, 'Mannen bakom rondellens huvudlosa kroppar', Vasterbottens-Kuriren, Umea, Sweden, 9 November 2000 Author Unknown, 'Omdiskuterad staty invigd', Vasterbottens Folkblad, Umea, Sweden, 9 November 2000 Barry Toberman, 'Oslo weeps as memorial to Nazi victims dedicated', Jewish Chronicle, London, England, 3 November 2000 Trond Boren, 'Stolene er tome', Stavanger Aftenblad, Stavanger, Norway, 27 October 2000 Lotte Sandberg, 'Poetiske paminnelser', Aftenposten, Oslo, Norway, 27 October 2000 Erle Moestue Bugge, 'Norske joder far sitt krigs-monument', Aftenposten, Oslo, Norway, 25 October 2000 Martin Gayford, 'Artist on art', The Daily Telegraph, London, England, 7 October 2000 Martin Gayford, 'Self-portraits without the self', The Daily Telegraph, London, England, 4 October 2000 Gautier Deblonde, 'Gormley's People', Granta 71, London, Autumn 2000 Mark Currah, 'Antony Gormley', Time Out, London, England, 27 September - 4 October 2000 Author Unknown, 'Männer, schwerelos: Skulpturen von Gormley bei White Cube2 in London', Frankfurter Allgemeine Zeitung, Frankfurt, Germany, 23 September 2000 Charles Darwent, 'Eight iron men, some old Y-fronts and a neon tube', The Independent on Sunday, London, England, 17 September 2000 Claire Bishop, 'Casting himself
  • Raport Emss-Final.Indd

    Raport Emss-Final.Indd

    EUROPEAN MEDIA SYSTEMS SURVEY 2010: RESULTS AND DOCUMENTATION Marina Popescu with contributions from Gabor Toka, Tania Gosselin, and Jose Santana Pereira Colchester, UK: Department of Government, University of Essex Downloadable from www.mediasystemsineurope.org © Marina Popescu, 2011 Part I. Introduction 1 in the EMSS 2010 country-level data sets based How to obtain the data 1 on various recodes and averages of Conditions of use 2 elementary indicators 18-19 How to cite 2 Illustration 7: Composite measures in the EMSS 2010 country-level data sets based Contents Acknowledgements 3 on summing up two weighted averages 20 Part II. Project design 4 Objectives and method 4 Part IV. Data quality 21 Country selection criteria 5 Tests of data validity 21 Respondent selection criteria 6 Data reliability 22 Questionnaire design 6 Illustration 8: Data reliability in the Illustration 1: Except from the questionnaire EMSS 2010 study 24 as the respondents saw it 7 Media channels covered in the survey 8 References 26 The coding of media partisanship 8 Data collection and response rates 9 Part V. Graphical displays 28 Illustration 2: Response rates by national Single items 28 context to the 2010 EMSS survey 11 Composite measures 70 Country by country 120 Part III. Variables and visual displays 12 Single questions about individual media outlets 12 Part VI. Technical Appendix 28 Illustration 3: Outlet-level data on Italy from I. THE EMSS 2010 QUESTIONNAIRE 154 the 2010 EMSS survey 12 II. The coding of national media outlets Single questions about national media in general 13 covered in EMSS 2010 161 Illustration 4: Mapping broad trends 14 III.
  • The Norwegian Progress Party: an Established Populist Party Johan Bjerkem

    The Norwegian Progress Party: an Established Populist Party Johan Bjerkem

    EUROPeAN VIeW DOI 10.1007/s12290-016-0404-8 ARTICLE The Norwegian Progress Party: an established populist party Johan Bjerkem © The Author(s) 2016. This article is published with open access at Springerlink.com Abstract This article sheds light on one of Europe’s successful right-wing populist parties, the Norwegian Progress Party. Since 2013 the party has been in a coalition with the Conservative Party. The history, ideology and position of the party in the Norwegian political system are factors that explain how a centre–right party and a populist one have been able to form a viable coalition. Over time the Progress Party has become increasingly well integrated into the political system. The fact that no cordon sanitaire or total boycott policy was implemented against it may explain why the party developed a more moderate and pragmatic approach than most other right-wing populist parties. In turn, this made it possible for the Conservative Party to offer to form a coalition with the Progress Party and placed the centre–right in the strategic position of cooperating with parties both in the centre and to the right. Keywords Populism | Right-wing politics | Political parties | Centre–right | Norway | The Progress Party J. Bjerkem (*) Wilfried Martens Centre for European Studies, Rue du Commerce 20, 1000 Brussels, Belgium e-mail: [email protected] 1 3 EUROPEAN VIEW Introduction The Norwegian Progress Party is an example of a successful European populist party which has not only gained seats in parliament, but has also become a governing party. Established in the early 1970s, mainly as an anti-tax protest party, it transformed into an anti-immigration and anti-establishment party in the 1980s, before positioning itself as one of the main political forces in Norway.
  • Ship of Shame Gender and Nation in Narratives of the 1981 Soviet Submarine Crisis in Sweden

    Ship of Shame Gender and Nation in Narratives of the 1981 Soviet Submarine Crisis in Sweden

    Ship of Shame Gender and Nation in Narratives of the 1981 Soviet Submarine Crisis in Sweden ✣ Cecilia Ase˚ On the evening of 27 October 1981, a Soviet submarine, U-137, ran aground and was stranded on a rock in a restricted military area near a naval base in Karlskrona, in the southeastern part of Sweden. The boat was discovered the next morning by a local fisherman, who alerted the authorities. Until 6 November, when the submarine was restored to a Soviet fleet waiting beyond the limits of Sweden’s territorial waters, it remained an object of marked military attention and intense diplomatic negotiations. Media coverage of the incident was extensive and made headline news in Sweden and around the world. From Sweden’s perspective, the submarine was a security threat and a flagrant breach of the country’s territorial sovereignty. After the delayed dis- covery of the boat, the Swedish military acted resolutely. Heavily armed troops filled the islands surrounding the submarine, numerous military vessels took positions nearby, and marine helicopters and air force planes circled the area. However, as the diplomatic negotiations became protracted, the sense of shock and disbelief diminished, and concern over national prestige and reputation became all the more rampant. A sense of danger returned with renewed force on the afternoon of 5 November, when Prime Minister Thorbjorn¨ Falldin¨ announced with restrained emotion at a press conference that the submarine carried nuclear weapons.1 This declaration was sensational news and made the violation of Swedish territory appear all the more serious. In the decade following the U-137 episode, the Swedish military was involved in numerous other submarine searches, evicting what were ostensibly foreign submarines from Swedish waters and dropping sink bombs.