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OFFICIAL BRAND PARTNER Corporate Brochure Table of Contents 1 Table of Contents 2 Foreword from GM Omar Pacha 3 Club Background 5 Stars in Numbers 7 Dundee Stars Attendance 8 Audience Demographics 10 Uniform Sponsorship 12 Player Sponsorship 13 Arena Advertising 14 Match Night Sponsor 15 Digital Sponsorship 16 Additional Opportunities 17 Gold Club Membership 18 Business Club 19 Contact/Partnership model Table of Contents 1 Table of Contents 2 Foreword from GM Omar Pacha 3 Club Background 5 Stars in Numbers 7 Dundee Stars Attendance 8 Audience Demographics 10 Uniform Sponsorship 12 Player Sponsorship 13 Arena Advertising 14 Match Night Sponsor 15 Digital Sponsorship 16 Additional Opportunities 17 Gold Club Membership 18 Business Club 19 Contact/Partnership model Foreword As we enter the new season and our special 20th anniversary year, I am delighted to launch our 2021/22 commercial brochure. The past year has been incredibly dicult for businesses in all sectors and here at the Stars we are not immune from the economic pressures that the pandemic has brought. I would like to give a massive thank you to our loyal sponsors and partners who, along with our incredible fanbase, allowed the Club to keep operating during an extremely challenging period and build towards a brighter future. Despite the lack of hockey on the ice last season, we utilised the down-time to plan and strategise for the year ahead to ensure maximum competitiveness both on and o­ the ice. I am delighted with the progressive strides the Club have taken over the last few years. Our growth has seen match night attendance rise significantly leading to a stronger presence for the Club across local and national media touchpoints. This has greatly aided the sponsors and partners that we currently work closely with and I am positive you will see the benefits as you read through the brochure and understand how, as a Club, we can be of value to your own brand. From a commercial standpoint, we work proactively with our sponsors and partners to ensure they reap maximum benefit from our relationship. When working with the Dundee Stars, you work with a family Club that prides itself on a community-oriented approach. When a business becomes a sponsor or partner with the Stars, they become part of our journey and assimilate into the Stars family. Looking ahead, I know that everyone is excited to get back to the Dundee Ice Arena in a safe and healthy environment and I certainly share that enthusiasm. As each day passes, it is a step closer to that first puck drop back on home ice. Be a part of the Journey! 1 www.dundeestars.com 2 Foreword As we enter the new season and our special 20th anniversary year, I am delighted to launch our 2021/22 commercial brochure. The past year has been incredibly dicult for businesses in all sectors and here at the Stars we are not immune from the economic pressures that the pandemic has brought. I would like to give a massive thank you to our loyal sponsors and partners who, along with our incredible fanbase, allowed the Club to keep operating during an extremely challenging period and build towards a brighter future. Despite the lack of hockey on the ice last season, we utilised the down-time to plan and strategise for the year ahead to ensure maximum competitiveness both on and o­ the ice. I am delighted with the progressive strides the Club have taken over the last few years. Our growth has seen match night attendance rise significantly leading to a stronger presence for the Club across local and national media touchpoints. This has greatly aided the sponsors and partners that we currently work closely with and I am positive you will see the benefits as you read through the brochure and understand how, as a Club, we can be of value to your own brand. From a commercial standpoint, we work proactively with our sponsors and partners to ensure they reap maximum benefit from our relationship. When working with the Dundee Stars, you work with a family Club that prides itself on a community-oriented approach. When a business becomes a sponsor or partner with the Stars, they become part of our journey and assimilate into the Stars family. Looking ahead, I know that everyone is excited to get back to the Dundee Ice Arena in a safe and healthy environment and I certainly share that enthusiasm. As each day passes, it is a step closer to that first puck drop back on home ice. Be a part of the Journey! www.dundeestars.com 1 www.dundeestars.com 2 Club Background Stars compete in the highest level of UK ice hockey, the Elite Ice Hockey League Highest attended professional indoor sports league in the UK 2.7 million TV views of EIHL live games and highlights show through league partner Freesports Over 1 million fans attend EIHL games over the course of a season Stars in the League has an average attendance of over 3000 per game Community Home games at the modern 2400-seater Dundee Ice Arena which is host to over 3000 events per year and an annual footfall of At the Dundee Stars, our aim is to be more than just an ice hockey 300,000 team, we drive a positive community ethos both on and o the ice. The ambition for the club is to promote good values and positive Over 50,000 fans attend Stars home games over the course of the messages to all Dundonians. season. Our Stars in the Community initiative, partnered by Carrick Management, visit over 3000 primary school aged pupils in the Stars have led the league in average attendance growth for the past Dundee and surrounding areas with the intention of emphasising three seasons - total growth of 41% over that period the message of a healthy lifestyle, the importance of education and being positive male role models in the community. Each season we Strong coverage from local and national press outlets distribute 3000 family passes, equating to around 12000 tickets over the course of the year. We have seen a steady increase in uptake of these free passes since 2016. Through this project we aim to remove barriers for families from disadvantaged backgrounds to attend our games and have an aordable night out at the Ice hockey. 3 4 Club Background Stars compete in the highest level of UK ice hockey, the Elite Ice Hockey League Highest attended professional indoor sports league in the UK 2.7 million TV views of EIHL live games and highlights show through league partner Freesports Over 1 million fans attend EIHL games over the course of a season Stars in the League has an average attendance of over 3000 per game Community Home games at the modern 2400-seater Dundee Ice Arena which is host to over 3000 events per year and an annual footfall of At the Dundee Stars, our aim is to be more than just an ice hockey 300,000 team, we drive a positive community ethos both on and o the ice. The ambition for the club is to promote good values and positive Over 50,000 fans attend Stars home games over the course of the messages to all Dundonians. season. Our Stars in the Community initiative, partnered by Carrick Management, visit over 3000 primary school aged pupils in the Stars have led the league in average attendance growth for the past Dundee and surrounding areas with the intention of emphasising three seasons - total growth of 41% over that period the message of a healthy lifestyle, the importance of education and being positive male role models in the community. Each season we Strong coverage from local and national press outlets distribute 3000 family passes, equating to around 12000 tickets over the course of the year. We have seen a steady increase in uptake of these free passes since 2016. Through this project we aim to remove barriers for families from disadvantaged backgrounds to attend our games and have an aordable night out at the Ice hockey. 3 4 Instagram Teams Start Finish Increase Growth Guildford 4,000 6,701 2,701 67.53% Dundee 3,300 4,967 1,667 550.51% Sheeld 18,600 22,800 4,200 22.58% Cardi 16,900 20,400 3,500 20.71% Manchester 9,200 11,000 1,800 19.57% Nottingham 14,900 17,600 2,700 18.12% Glasgow 12,200 14,400 2,200 18.03% Coventry 7,000 8,149 1,149 16.41% in Numbers Belfast 28,700 32,500 3,800 13.24% Fife 6,000 6,779 779 12.98% The Stars have shown a great growth in all social media outlets. Digital Growth Twitter Facebook Teams Start Finish Increase Growth Teams Start Finish Increase Growth Sheeld 39,100 42,400 3,300 8.44% Manchester 18,100 19,600 1,500 8.29% Dundee 12,815 17,232 4,417 34.47% Guildford 15,300 16,300 1,000 6.54% Sheeld 21,164 24,367 3,203 15.13% Nottingham 32,100 34,100 2,000 6.23% Guildford 6,396 6,960 564 8.82% Dundee 18,400 19,500 1,100 5.98% Glasgow 22,699 24,612 1,913 8.43% Belfast 51,100 53,900 2,800 5.48% Nottingham 17,025 18,303 1,278 7.51% Glasgow 31,200 32,800 1,600 5.13% Manchester 13,839 14,574 735 5.31% Cardi 47,100 49,300 2,200 4.67% Belfast 65,559 68,210 2,651 4.04% Coventry 23,900 24,900 1,000 4.18% Coventry 13,324 13,856 532 3.99% Fife 21,400 22,200 800 3.74% Cardi 27,742 28,701 959 3.46% Fife 15,872 16,418 546 3.44% Dundee Stars Youtube Page Overall Views: 1,430,000 5 6 Instagram Teams Start Finish Increase Growth Guildford 4,000 6,701 2,701 67.53% Dundee 3,300 4,967 1,667 550.51% Sheeld 18,600 22,800 4,200 22.58% Cardi 16,900 20,400 3,500 20.71% Manchester 9,200 11,000 1,800 19.57% Nottingham 14,900 17,600 2,700 18.12% Glasgow 12,200 14,400 2,200 18.03% Coventry 7,000 8,149 1,149 16.41% in Numbers Belfast 28,700 32,500 3,800 13.24% Fife 6,000 6,779 779 12.98% The Stars have shown a great growth in all social media outlets.

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