UTV Movies ties up with ‘Zindagi Na Milegi Dobara’ ~ The channel to showcase ‘Jeeyo Zindagi’ film festival from 11th to 15th July ~
5th July, 2011: Get ready to embark on an exciting journey with „Jeeyo Zindagi‟ on UTV Movies, where the channel has associated itself with the soon to be released multi- starrer film „Zindagi Na Milegi Dobara‟. Taking forward the essence of Zindagi Na Milegi Dobara, the channel presents „Jeeyo Zindagi‟, a 5 day festival showcasing the best movies of the stars of the film from 11th to 15th July every night at 8pm.
Starting 11th July viewers can tune in to the film festival showcasing handpicked movies featuring the cast of Zindagi Na Milegi Dobara like Hrithik Roshan‟s Guzaarish, Karthik Calling Karthik featuring Farhan Akhtar, Katrina Kaif‟s Singh Is Kinng, Oye Lucky! Lucky Oye! starring Abhay Deol and Kalki Koechlin in Dev D.
„Jeeyo Zindagi‟ takes forward the proposition of Jeeyo festivals which associate with popular celebrities and soon to release movies through dedicated film festivals. The channel has earlier celebrated seven Jeeyo Festivals around superstars like Aamir Khan, Salman Khan, Akshay Kumar, Abhishek Bachchan and recently also tied up with Double Dhamaal to showcase the Double Dhamaal Film Festival. „Jeeyo Zindagi‟ will be promoted through integrated promos on- air, mailers, social media and hoardings at key locations across the city.
Speaking on the association, Kunal Mukherjee, Marketing Head, UTV Movies, “We are pleased to associate with the much awaited film – Zindagi Na Milegi Dobara. „Jeeyo Zindagi‟ has been designed keeping in mind the true essence of the film and we are sure that our viewers will truly enjoy the festival. Through Jeeyo festivals we aim at bringing the best of entertainment to our viewers by associating with exciting titles.”
About UTV Movies Launched in February 2008, UTV Movies is a New Age Hindi movie channel which is a logical brand extension for UTV in line with the global model of major movie studios having their own movie channels. Drawing on the universal passion for Bollywood fare, the channel upholds the promise of „Jeeyo Bollywood‟ by giving its viewers a direct experience of the spirit of Bollywood through its programming and promotional engagements. UTV Movies benefits both from UTV's own rich library and the studio's linkages with the Hindi film industry. The channel has an enviable library of more than 400 titles as on date.