This is a repository copy of The Popular Geopolitics Feedback Loop: Thinking beyond the ‘Russia versus the West’ Paradigm. White Rose Research Online URL for this paper: http://eprints.whiterose.ac.uk/105624/ Version: Accepted Version Article: Saunders, RA and Strukov, V (2017) The Popular Geopolitics Feedback Loop: Thinking beyond the ‘Russia versus the West’ Paradigm. Europe Asia Studies, 69 (2). pp. 303-324. ISSN 0966-8136 https://doi.org/10.1080/09668136.2017.1299114 Reuse Items deposited in White Rose Research Online are protected by copyright, with all rights reserved unless indicated otherwise. They may be downloaded and/or printed for private study, or other acts as permitted by national copyright laws. The publisher or other rights holders may allow further reproduction and re-use of the full text version. This is indicated by the licence information on the White Rose Research Online record for the item. Takedown If you consider content in White Rose Research Online to be in breach of UK law, please notify us by emailing
[email protected] including the URL of the record and the reason for the withdrawal request.
[email protected] https://eprints.whiterose.ac.uk/ Robert A Saunders & Vlad Strukov The Popular Geopolitics Feedback Loop: Thinking beyond the ‘Russia versus the West’ Paradigm 1. Introduction Arjun Appadurai argues that culture should not be seen as a type of substance, but rather a dimension of a phenomena, ‘a dimension that attends to situated and embodied difference’ (1996, 13). The difference to which he refers is a manner of signification, derived from Derrida’s notion of différance, or simultaneous deferring and differing (Derrida 1976, 1978).