University of South Florida Scholar Commons Graduate Theses and Dissertations Graduate School April 2019 How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices Annika Abell University of South Florida,
[email protected] Follow this and additional works at: https://scholarcommons.usf.edu/etd Part of the Marketing Commons, and the Other Psychology Commons Scholar Commons Citation Abell, Annika, "How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices" (2019). Graduate Theses and Dissertations. https://scholarcommons.usf.edu/etd/8323 This Dissertation is brought to you for free and open access by the Graduate School at Scholar Commons. It has been accepted for inclusion in Graduate Theses and Dissertations by an authorized administrator of Scholar Commons. For more information, please contact
[email protected]. How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices by Annika Abell A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy Department of Marketing Muma College of Business University of South Florida Major Professor: Dipayan Biswas, Ph.D. Donna Davis, PhD Maura Scott, Ph.D. Mark Bender, Ph.D. Date of Approval: March 18, 2019 Keywords: Digital Marketing, Dual Processing Theories, Online Ordering, Healthful Consumption Copyright © 2019, Annika Abell DEDICATION To my husband Alex and my daughter Avie for their love and support. ACKNOWLEDGEMENTS Thanks to my advisor Dr. Dip Biswas for being a mentor, advocate, and friend. I am forever grateful for the time and wisdom you shared with me.