ESOMAR BEST OF 2011 ESOMAR BEST OF NEW DELHI 2011 29 March
Pushing the envelope
Are we sure we are using all research weapons from our armoury?
Why does pushing the envelope matter? There are many important questions that face research today - is it relevant and representative? Is MR today too commoditized and is DIY truly a threat to our industry?
Answers to these questions, and more, will be discussed at the third edition of the ESOMAR India Day!
In 2011 we are expanding our meeting into a full-day conference, complete with a keynote speaker and a Client vs. Agency debate.
Venue: Hyatt Hotel, New Delhi India Date: 29 March 2011
PROGRAMME 09:00 – 09:10 Opening the conference The ESOMAR perspective Finn Raben , ESOMAR Director General Pravin Shekar, ESOMAR Council Member
INCITE INSIGHT Introduction by session chair Partha Rakshit, ESOMAR Representative
09.10 – 09.40 From intuitive to formal cultural knowledge Anjali Puri and Poonam Kumar, TNS, India
09.40 - 10.10 Skiinguphill An alternative to traditional research practices for canned coffee flavour innovation Sanja Burns, Givaudan, Singapore
10.10 – 10.40 Insight Simplicity Achieving enhanced value for insight or taking it to a shallow grave? Sangeeta Gupta, PepsiCo, India
10.40 – 11.00 Discussion
11.00 – 11.30 Refreshment Break
ESOMAR BEST OF 2011
PROGRAMME GAME ON Introduction by session chair Sandeep Arora, ESOMAR Representative
11.30-12.00 Engaging online respondents Jon Puleston, GMI, UK
12.00 – 12.30 Maximizing online respondent engagement through a game-way research design Gayathri Swahar, The Nielsen Company, India Janardhan Swahar, Swayam Foods, India
12.30 – 12.50 Discussion
12.50 – 13.00 THE SPONSOR’S FAST TRACK
13.00 – 14.30 Lunch
MASTERCLASS Introduction by session chair Pravin Shekar, ESOMAR Council Member
14.30- 15.10 The latest on NLP techniques Neil McPhee, Nuance Research, UK
THE GREAT DEBATE 15.10 -15.55 Who will win the battle of MR-Client vs. Agency? Talent, Technology and the changing consumer traits! The 3 Ts
Moderator: Partha Rakshit, ESOMAR Representative
Panelists: Prakash Dadlani, Godreij, India Jayant Jain, Godfrey-Phillips, India Rashmi Varma, Reliance Communications, India Piyul Mukherjee, Quipper Research Private, India Prashant Singh, The Nielsen Company, India Preeti Reddy, IMBR International, India
15.55 – 16.30 Refreshment Break
16.30- 17.00 KEYNOTE SPEAKER Rijn Vogelaar, Author of “The Super Promoter” & CEO (Corporate Enthusiasm Officer) at Blauw
ESOMAR BEST OF 2011
PROGRAMME Research, Netherlands
17.00 -17.10 Q&A
17.10 – 17.20 Closing of the Conference Finn Raben, ESOMAR Director General Partha Rakshit, ESOMAR Representative
17.20 – 19.20 Networking Drinks sponsored by Research Club
SPEAKER PROFILES
Anjali Puri, TNS, India Anjali leads the Qualitative Research practice in TNS Asia-Pacific. A seasoned qualitative researcher with close to 2 decades in the industry, Anjali has held a number of regional and global positions in earlier roles, and prior to this was heading up the . She has extensive experience across categories in India and Asia Pacific, particularly F&B, healthcare and technology. In the last few years, Anjali has been active in the development of new qualitative methodologies and has been responsible for shaping contemporary thinking in qualititative research globally, particularly in the area of consumer decision making and social media. She is a frequent presenter at ESOMAR and other industry forums, and the recipient of the ‘Best New Thinking’ award by the UK MRS in 2006.
Sanja Burns, Givaudan, Singapore Sanja is a research professional who soon after obtaining her degrees in Biochemistry in Immunology realised that she is more intrigued by people than molecules and microorganisms. She has found refuge in the Flavour and Fragrance industry and brings with her 18 years of passionate affairs with consumers. She is particularly interested in understanding the interaction of the body, brain, mind and culture in shaping consumer experiences.
Sangeeta Gupta, PepsiCo, India Sangeeta loves to understand people – people as consumers, people as clients, people as customers and colleagues, people who make all sorts of decisions by “processing” all sorts of information. She enjoys exploring the hows and whys behind the way people think and feel. In her couple of decades working in research, spread between research and advertising agency and more recently the “client” end, her biggest highs have come when she has influenced this understanding to make better business decisions.
Jon Puleston, GMI, UK Jon Puleston, is Vice President of GMI Interactive, part of the GMI group based in London. GMI (Global Market Insite, Inc.) is a leading provider to the global online research industry headquartered in Seattle, USA. His team specialises in the design of interactive surveys and developing specialist technology for conducting interactive online research. He was formerly the founding director of Media Intelligence, a research technology business that developed the industry’s first ever flash survey authoring software and pioneered techniques such as virtual shopping, clicktesting, online dial testing and virtual publication surveys. His company was purchased by GMI in 2006 and since then have been investing in the development of technology for conducting interactive surveys. Over the last 3 years he has been conducting extensive
ESOMAR BEST OF 2011
research investigating techniques to improve panel engagement using interactive research techniques with the aim of increasing the quality of data and completion rates from online surveys. He has published 2 papers on this topic in association with Engage research and recently presented a paper at the ARF conference in New York with Sony Music UK demonstrating how some of these techniques have been successfully been put into practice.
Janardhan Swahar, Swayam Foods, India Janardhan Swahar holds an MBA from Indian Institute of Planning and Management. He is a banker turned entrepreneur. In all his ventures, he works with a vision of linking grass root population into bigger business models fostering elevation of their living standards and also bringing about sustainable development. paragraph.
Gayathri Swahar, The Nielsen Company, India Gayathri Swahar holds a doctoral degree in Organizational Behaviour and is a hardcore research professional with 8 years of experience. She is currently with The Nielsen Company and she supports the segmentation and choice modeling exercise for the region. Her research interests include online media modeling, discrete choice modeling, a-priori and post- hoc multi domain segmentation and multilevel data modeling.
Neil McPhee, Nuance Research, UK Neil McPhee is the Founder and Managing Director of Nuance Research Ltd (UK), a specialist Qualitative and Ethnographic Research provider. Neil has been a qualitative researcher for 34 years, and is a Certified NLP (Neuro Linguistic Programming) and Hypnotherapy Practitioner. He has presented papers on the use of advanced qualitative research and ethnography at various events including MRS, ESOMAR, AQR/QRCA, ABMRC, AEMRI, BIG (Business Intelligence Group) and IMRA conferences. He has a degree in Politics, Sociology and Economics, and is a Chartered Institute of Marketing Diploma holder. Neil has been involved in Ethnographic research techniques since the early 1970’s. Before the foundation of Nuance Research Ltd (UK), he was Qualitative Research Director of MORPACE International Ltd. Previously he had spent 22 years forming, growing and then selling MSS Marketing Research, a full service agency.
Rijn Vogelaar, Author of “The Super Promoter” & CEO (Corporate Enthusiasm Officer) at Blauw Research, Netherlands Rijn Vogelaar is CEO of Blauw Research and author of ‘The Superpromoter’ which was first published in Dutch in august of 2009. In autumn of 2010 ‘The Superpromoter’ will be published in English and in German. Rijn studied social psychology and methodology and is specialized in marketing and communication, market research, customer relations, branding, recommendation behaviour, social media and social networking in general. Rijn is an award winning speaker. Being a performing poet for many years he has a lot of experience on stage and most of the time he will add a little poetry to his business presentations as well.
Pravin Shekar, Krea, India Pravin Shekar has been in the research domain for the last 15 years. He is a startup specialist and has successfully incubated companies and steered them towards significant growth. His passion lies in pushing the boundaries of research and leveraging technology in this quest. A speaker with strong communication skills, Pravin has presented at several international conferences.