Intro to Amet Research and what you can expect from a partnership with us Why Amet Research A single-minded commitment to …
Driving your company growth in 3 ways...
Objective, accurate & professional advice from the industry experts
Unparalleled knowledge of local cultures
Fully transparent and professional approach 4 key reasons why you’ll receive an unparalleled Experience with Amet
Custom, agile design to meet your company’s unique needs.
Open-source thinking and deep intellectual capital for better outcomes.
World-class service and senior-level guidance throughout.
Seasoned Ops team informing all projects, ensuring Best Quality work. World-class service & senior-level project management.
What it means to you: • Senior Leaders guiding your work from design through delivery • High personal touch and contact throughout the process • No hand offs to junior staff • Confidence that your work is always being led by an experienced professional
The Proof: • Projects are always led by a senior team member with at least 5-10 years of experience • An extensive checklist the ensures quality oversight and outcomes • Involvement in all key stakeholder meetings during your project Our partnership style
Align on Frame the Best Explore Best Identify Priority Methodology & Cost Possible Way Needs Approach
Identify & Delivery of Evaluate & Fielding & Data Develop Suitable Clean Validated Refine Approach Processing Resources Data All core project management is centralized in our Dubai headquarters
Single Source for In-House Field Experienced Data Programming & Hosting Department Processing Amet Research simplifies the We offer customized Our data processing staff project management of the portals to monitor fielding is involved at the onset of study by handling all across our sample all projects and programming and hosting partners. The portal can collaborates with needs from a single point of be adapted to meet your researchers to ensure contact. data needs. integrity of data. Our sectoral experience
Telecom Retail Financial Services Communications Personal Care Technology Media + Entertainment Travel + Hospitality Healthcare + Pharmaceuticals Home Improvement + Durables Energy + Utilities Transportation Food Services Beverage Packaged Goods Education Our services
Quantitative Research Qualitative research Coding & Translation Data Processing
Services Offered ▪ F2F CAPI/PAPI ▪ Focus group ▪ Material ▪ Survey Scripting Interviews Discussions Translation ▪ OE Coding ▪ CATI /CAWI ▪ In-depth ▪ Coding ▪ Data Cleaning Interviews Interviews ▪ CAPI Scripting ▪ Data Processing ▪ Exit Interviews ▪ Home Visits ▪ Data entry ▪ Data delivery : ▪ Mystery Audits ▪ Shop – Along ▪ Transcriptions ASCII / XLS / SPSS / ▪ Central Location ▪ Ethnographies ▪ Content Analysis SAS Tests ▪ Hang outs ▪ Video Editing & ▪ Data Merging & ▪ Car Clinics ▪ Vox - Populi Subtitling Transformation Data Collection – Qualitative methods
Focus Group Discussions In-depth interviews The most popular methodology in Regular length is of 1 hour. the region. Their regular length is Couple interviews are possible. of 1h 30 to 2 hours. 7-8 Ethnographic Interviews with respondents usually attend. detailed administration; normally it will be around 3-4 hours. It can Mini groups with 4-5 respondents be a home-visit or drive along or Triads with 3 respondents F2F or shop along etc...
Home visits Accompanied Shopping Can easily be arranged even Is possible although often limited to though we would only have a simple shadowing in the absence access to certain parts of the of the retailer permission to conduct house . the study. A detailed accompanied shopping can be conducted if Video recording may not be permission is provided by the possible all the time especially retailer. Shop along session can be among females and locals due to immediately followed by an in-depth social and cultural barriers. interview for deep probing into the shopping behaviour and nuances Data Collection – Recruitment Process
▪ Seed referral method/Street intercept used for contacting Recruitment 1 respondents ▪ Detailed screeners used to select and reject respondents
▪ Telephonic validation of recruitment. Re-contacts to confirm appointments Follow up and Back Checks 2 ▪ Validation via a screener check by someone other than the original recruiter
▪ Survey carried out as per required methodology – FGDs/ IDIs etc Fieldwork Phase 3 ▪ Discussion transcribed to get detailed information which came out in the consumer interaction Amet Sampling approach
Purposive intercepts approach Snowballing / Seed Referral approach
Sampling Approach MENA Identify the sampling point in each block Prepare a sampling frame (called as basis the quota allocation. Number of ‘seeds’) based on population blocks is predefined basis the characteristics for each center demographic representation
Pre-fix the number of interviews from Number of starting points will depend on each seed – usually ‘2’ referrals from the sample allocated to that block. From each. Interview the initial seeds and ask one point we will cover maximum 10 for referrals from the remaining interviews.
The tree depth will be 2 levels with 2 Randomly intercepting people and recruit successful main interviews. Once we have basis the given quota 2 successful interviews from a seed we will identify and new seed.
Referrals are contacted through mobile / Once recruited the respondent, telephone & willingness to interview interviewers will fix and appointment ascertained with a follow up interview by basis their convince in terms of time and appointment in preferred location location Amet Field Operations Capability Across regions
Middle east Asia Africa
Our Team / Associates
➢ UAE ➢ India ➢ Egypt ➢ KSA ➢ Pakistan ➢ Morocco ➢ Oman ➢ Bangladesh ➢ Algeria ➢ Kuwait ➢ Nepal ➢ Tunisia ➢ Qatar ➢ Sri Lanka ➢ Sudan ➢ Bahrain ➢ Malaysia ➢ Ethiopia ➢ Jordan ➢ Indonesia ➢ Kenya ➢ Palatine ➢ Vietnam ➢ Mauritania ➢ Lebanon ➢ Thailand ➢ Senegal ➢ Iraq ➢ Nigeria Amet Research Quality Norms (1/2)
Accuracy of data depends on good fieldwork. Amet Research and Analytics will use an efficient and productive method for quality control. Further, we would put in place multiple layers of checks for consistent improvement in quality of data.
Selection of team and training
o Interviewers and supervisors will be selected based on pre-defined standards, which includes their experience, previous records and their knowledge of research fieldwork. o Post recruiting the team a multistage training and briefing sessions will be held to ensure that each member of the team understand the process, questionnaire and the way interviews should be conducted. o Debrief session of the researcher with the field team to understand softer details about the survey and the responses from different segments.
Project Management team
o Will brief the field team on questionnaire, methodology, quotas etc. and ensure adherence to the procedures by accompaniments during FW. o Conduct regular meetings with the field team to ensure uniformity in understanding and addressing the issues faced during the fieldwork. Amet Research Quality Norms (2/2)
Field Manager
o Field Manager will pay regular visits to field for surprise checks and ensure that the team always remains disciplined . o Check the data entered on regular basis to ensure the correct filling and logic checks.
Supervisors
o Regularly check the data from interviews and provide feedback to interviewers. o Immediate checking of data and immediate addressing of issues in the data capture process. o Maintain daily quotas, conduct logic checks and ensure quality.
Independent Quality control department
o Do regular checks by conducting call backs for quality assurance purpose. o Check the data entered for logic and the quality of filling. Data Processing – Our Practices
Coding • Approval of code frame prior to commencement of coding • A minimum of 5% of questionnaires coded are checked systematically by a second person • Verification process is documented and maintained for each project
Data Entry • Ensuring relevant logic and range checks are built in the data entry program • Questionnaires that are Partially filled or without back check status are rejected during data entry • Minimum total percentage verification per project will be 5% - 10% of entries • 100% verification • Manual random check of data against questionnaires to negate possibilities of errors • Verification process is documented and maintained for each project
Data Analysis • Verification checks on Data Tables • Completeness, i.e. that all tables are present as specified; • Bases and standard breaks/banner points are checked against source questions; • That the figures for subgroups and nets are correct; and open-ended responses accurately reflect the full content; • Spelling and legibility • Verification checks on data delivered in other electronic formats • Compatibility of the file format with the software specification agreed with the client • Completeness (i.e. the correct number of files and records are in each file) • Where applicable, inclusion of a structural description • Where applicable, labelling of the contents of the file and inclusion of instructions on limitations of use Data management & Security protocol
Data management & Security policy: Completed data , audio recordings and other associated files prepared from them, are the property of Amet, which will be entitled to destroy records without reference to the client after the periods specified below: ❑ All associated research materials will be retained for 12 months after the submission of the data/tables/report and the data is preserved on the Amet server for 12 months ❑ Raw/processed data will be preserved for two years after the submission of the report; the client shall have access to the data for additional analysis at a mutually agreed cost ❑ Data of continuous surveys for such clients will be retained for two years after the termination of the survey ❑ These time periods will not apply in the following cases: Very large Ad hoc or continuous studies where Amet will specify the time for retaining the questionnaires or any associated research materials or the data, where in the client and Amet have agreed to a different time frame
Code of Conduct:
The ESOMAR International Code of Marketing and Social Research Practice protects the identity of the respondent and the client, ensures confidentially of all relevant information provided by the client to the research agency and also describes the mutual responsibilities of the client and the research agency Amet Team Profile
Balagopal. C: Managing Director
Balagopal has 20+ years experience in Market Research and has worked across geographies including India, Sub-Continental Asia, ASEAN, and MENA
He is an expert in Project management and Operations functions across spectrum of research studies including Brand / Corporate Image, Brand Value (Equity)/Brand health tracking, communication effectiveness, market sizing, usage and attitude studies, segmentation, pricing, Customer satisfaction measurement, concept/product testing, packaging testing, Mystery shopping / Qualitative research
Balagopal' s wide range of experience spans across verticals, like Telecom, Finance, FMCG, Automobiles, Technology, Healthcare, Education, Media and Entertainment, Energy etc. Balagopal has provided Field and Ops support to leading Research Companies in MENA region. Amet Team Profile
Mohamed Jaffar Badry: Director Business Development
Mohamed Jaffar has over 15 years of extensive experience in multiple facets of telecommunication and technology.
As a manager he established the RAFM department of MTN Sudan as well as that in MTN Afghanistan. He also founded his own RAFM consultancy firm in Dubai and has worked with a variety of telos and technology firms including KPMG, PTCL Pakistan, IBM KSA, and Mobily.
Mohamed Jaffar is a Leadership team member GSMA Africa Fraud Forum. Project manager external audit (PWC) programs. Has effectively managed and delivered numerous projects in finance, IT and technology as head of revenue assurance function in MTN
Mohamed has an MBA degree from UMST & B.Sc. in Information Technology from the Sudan University of Science & Technology Thank You!
Corporate Office: Amet Marketing Research & Analytics FZ LLC P O Box 391186, Suite 17, The Iridium Building Umm Suqeim Road, Al Barsha, Dubai, UAE
Operations Office: Amet Marketing Research & Analytics FZ LLC Office: 1209, Saheel Tower, Near Al Mulla Plaza, Al Nahda, Dubai
Website : www.ametresearch.com Contact Emails: [email protected]