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[email protected] TABLECORPORATE OF CONTENTS GOVERNANCE In The Era Of Activism HANDBOOK FOR A CODE OF CONDUCT 2016 EDITION PRODUCED BY JAMES J. CRAMER Published by 1 TABLE OF CONTENTS FOREWORD James J. Cramer CORPORATE PAGE 3 GOVERNANCE INTRODUCTION Ronald D. Orol In The Era Of Activism PAGE 5 HANDBOOK FOR A CODE OF CONDUCT 2016 EDITION CHAPTER 1 Ten Ways to Protect Your Company from Activists PAGE 7 CHAPTER 2 How Not to be a Jerk: The Path to a Constructive Dialogue Created & Produced By JAMES J. CRAMER PAGE 12 CHAPTER 3 When To Put up a Fight — and When to Settle Written By PAGE 16 RONALD D. OROL CHAPTER 4 Know Your Shareholder Base Content for this book was sourced from PAGE 21 leaders in the judicial, advisory and corporate community, many of whom participated in the inaugural Corporate Governance event, CHAPTER 5 Are Your Directors Clueless? How About Your CEO? created and produced by Jim Cramer, founder PAGE 31 of TheStreet. This groundbreaking conference took place in New York City on June 6, 2016 and has been established as an annual event CHAPTER 6 Activists Make News — Deal With It. Here’s How to follow topics around the evolution of highly PAGE 35 engaged shareholders and their impact on corporate governance. CHAPTER 7 Trian and the Art of Highly Engaged Investing PAGE 39 Published by CHAPTER 8 AIG, Icahn and a Lesson in Transparency PAGE 42 TheStreet / The Deal 14 Wall Street, 15th Floor CHAPTER 9 Conclusion — Time to Establish Your Plan New York, NY 10005 PAGE 45 Telephone: (888) 667-3325 Outside USA: (212) 313-9251 CHAPTER 10 Preparation for an Activist: A Checklist
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