Yahoo Ties up with CNBC on Financial News 13 June 2012, by RYAN NAKASHIMA

Yahoo ties up with CNBC on financial news 13 June 2012, by RYAN NAKASHIMA

(AP) - Yahoo is taking another step toward original Combined, the companies reach more than 40 news programming. million people in the U.S. online every month.

The website is partnering with CNBC to produce CNBC digital senior vice president Kevin Krim said original financial news stories and video. It will the tie-up represents more than just a way to feature CNBC content prominently on the Yahoo expand CNBC's online audience. The partnership Finance page. will combine its Web presence with TV offerings and enable it to reach the highly informed CNBC, the cable TV channel owned by Comcast businesspeople advertisers value. He said third Corp.'s NBCUniversal, airs shows such as "Fast party research has shown that CNBC and Yahoo Money," ''Mad Money with Jim Cramer" and reach 71 percent of all active traders and 54 "Squawk on the Street." percent of top company executives in the U.S.

Starting immediately, Yahoo will feature a breaking "It's not just empty calories, as we call it," Krim said. news ticker, new material on stock quote pages "We are able to deliver very high quality content to and other content produced by the CNBC a very high quality audience at an unprecedented newsroom. scale."

In one of the first examples of the partnership, Copyright 2012 The Associated Press. All rights CNBC international correspondent Michelle Caruso- reserved. This material may not be published, Cabrera will collaborate with Yahoo to cover the broadcast, rewritten or redistributed. upcoming Greek parliamentary elections and investor concerns about the euro zone.

Yahoo vice president of news and finance Rob Barrett said the partnership is similar to Yahoo's deal with ABC News, which began in October.

"This partnership represents a paradigm shift for Yahoo," Barrett said in an interview. "We're really moving from having many partnerships in which Yahoo has a small amount of original content to building up our own original profile and partnering with the best in each category to build a premium experience."

The companies will be able to use search data to help determine the content they'll produce for visitors. They also aim to match original video with the interests of advertisers.

The two companies will bear their own costs of paying reporters and other staff but will share revenue. Barrett said the combined offering should take advantage of growing demand for online video advertising and command higher ad rates.

1 / 2

APA citation: Yahoo ties up with CNBC on financial news (2012, June 13) retrieved 26 September 2021 from https://phys.org/news/2012-06-yahoo-ties-cnbc-financial-news.html

This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.

2 / 2