Airport Advertising Media Kit 2021, Intersection.Com
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Air Media Kit 2021 Table of Contents 1. Air Partnerships 2. Intersection Airports 3. United Airlines 4. American Airlines 5. Air Inventory 2 1. Air Partnerships We know people are always on the go and Reach people that their origins and destinations are strong indicators of who they are. We’ve strategically on their daily placed our media in well-traveled locations where people spend the most time—on city streets, at transit hubs, in rail cars and buses, journeys. at airports, and in top destinations. With advertising partnerships with some of the country’s largest and busiest transit systems—including Chicago's CTA, SFMTA in San Francisco, and SEPTA in Philadelphia, plus many more—Intersection provides scale among valuable audiences that other media can’t offer. From the moment consumers enter the airport through the duration of their flights, Intersection can deliver powerful messaging via traditional and digital formats. From the moment consumers enter the airport through the duration of their flights, Intersection can deliver messages through traditional and digital media, as well as onboard and through online media placements. Air Partnerships Exclusive Airports Intersection reaches over 430 million airline passengers annually, with exclusive media rights to three major U.S. airports and exclusive partnerships with United & American Airlines. With these airport assets and a catalog of diverse Air Partnerships static and digital media, Intersection is well positioned to reach and engage travelers across the country. 6 Intersection at Airports Exclusive Airports Charlotte, NC Westchester, NY Houston, TX American & United Clubs Atlanta, GA Honolulu, HI Phoenix, AZ Austin, TX Las Vegas, NV Pittsburgh, PA Boston, MA Los Angeles, CA Portland, OR Charlotte, NC Miami, FL Raleigh, NC Chicago, IL Nashville, TN San Francisco, CA Cleveland, OH Newark, NJ Seattle, WA Dallas, TX New York, NY St. Louis, MO Denver, CO Orlando, FL Tampa, FL Houston, TX Philadelphia, PA Washington, DC 2. Intersection Airports Charlotte Douglas Intl Airport (CLT) Charlotte Douglas is the 5th busiest airport in the nation and is American Airlines’ second-largest hub. CLT services 46MM+ annual passengers and is the local airport for major corporations such as Bank of America, Wells Fargo, and Lowe’s. Source: CLT 2019 CLT Traveler Profile Race / Ethnicity Travel Habits White 76% 2+ Trips in the last 12 mo. 66% African American 16% Business traveler 41% % Hispanic 5% 75 Leisure traveler 59% More Likely to Influence Business Asian 5% Purchasing Decisions than the Avg. Other 4% Occupation Charlotte Adult 18+ White Collar 59% Gender All Travelers by Age Blue Collar 16% Female 49.8% 18–24 11% Other 25% Male 50.2% 25–34 21% Education Management 18% 35–44 25% High School Graduate 18% Professional 23% 45–54 16% Some College (1-3 years) 34% Service 8% 55–64 14% College Graduate or more 43% Sales & Office 18% 65+ 12% Source: Scarborough Charlotte First Release 2017 CLT Business Traveler Profile Gender Travel Habits Female 34.5% 2+ Trips in the last 12 mo. 93% Male 65.5% % Occupation 166 More Likely to Influence Business White Collar 78% Occupation Purchasing Decisions than the Management 28% Blue Collar 15% Average Charlotte Adult 18+ Professional 31% Other 7% All Travelers by Age Service 6% Race / Ethnicity Sales & Office 18% 18–24 9% White 75% 25–34 24% Education African American 17% 35–44 33% High School Graduate 14% Hispanic 5% 45–54 17% Some College (1-3 years) 33% Asian 6% 55–64 13% College Graduate or more 51% Other 3% 65+ 4% Source: Scarborough Charlotte First Release 2017 0 10 20 30 Charlotte Douglas International Airport 12 George Bush Airport (IAH) Texas’ 2nd largest air facility, IAH is the primary point of departure for air travel in and out of Houston. United has the largest airline presence within the airport, accounting for 52% of all IAH’s annual passengers. IAH serves 44MM+ United passengers annually. Source: IAH 2019 IAH Traveler Profile Race / Ethnicity Travel Habits White 76% 2+ Trips in the last 12 mo. 72% African American 10% Business traveler 35% % Hispanic 26% 78 Leisure traveler 65% More Likely to Influence Business Asian 7% Purchasing Decisions than the Average Other 5% Occupation Adult 18+ in the Houston DMA White Collar 54% Gender All Travelers by Age Blue Collar 20% Female 45% 18–24 13% Other 26% Male 55% 25–34 20% Education Management 19% 35–44 19% High School Graduate 21% Professional 20% 45–54 19% Some College (1-3 years) 33% Service 10% 55–64 17% College Graduate or more 46% Sales & Office 14% 65+ 13% Source: Scarborough Houston First Release 2017 0 10 20 30 Source: Scarborough Houston First Release 2017 NOTE: Profile is based on United Airlines domestic/foreign travel passengers in past 12 months and those who used IAH as a point of departure in the past 12 months IAH Business Traveler Profile Gender Travel Habits Female 40% 2+ Trips in the last 12 mo. 96% Male 60% % Occupation 104 More Likely to Influence Business White Collar 73% Occupation Purchasing Decisions than the Management 28% Blue Collar 8% Average Adult 18+ in the Houston DMA Professional 30% Other 19% All Travelers by Age Service 4% Race / Ethnicity Sales & Office 15% 18–24 5% White 75% 25–34 22% Education African American 12% 35–44 25% High School Graduate 17% Hispanic 17% 45–54 17% College Graduate or more 57% Asian 10% 55–64 19% Other 3% 65+ 13% Source: Scarborough Houston First Release 2017 0 10 20 30 Source: Scarborough Houston First Release 2017 NOTE: Profile is based on United Airlines domestic/foreign travel passengers in past 12 months and those who used IAH as a point of departure in the past 12 months George Bush Intercontinental Airport 16 Westchester County Airport (HPN) Westchester County Airport is one of the most convenient airports in the New York Metro Area, making it a popular hub for business travel in the region. HPN services 1.75MM+ annual passengers and is the Local airport for major corporations such as Pepsico, IBM, MasterCard, and Dannon. Source: HPN 2019 HPN Traveler Profile Gender Travel Habits Female 47% 2+ Trips in the last 12 mo. 77% Male 53% % Occupation 150 More Likely to participate in White Collar 61% Occupation company purchasing decisions Management 27% Blue Collar 14% Professional 27% Other 25% All Travelers by Age Service 9% Race / Ethnicity Sales & Office 12% 18–24 10% White 78% 25–34 18% Education African American 9% 35–44 20% High School Graduate 21% Hispanic 15% 45–54 20% Some College (1-3 years) 24% Asian 7% 55–64 16% College Graduate or more 44% Other 8% 65+ 17% 0 10 20 30 HPN Business Traveler Profile Gender Travel Habits Female 30% 2+ Trips in the last 12 mo. 98% Male 70% % Occupation 190 More Likely to participate in White Collar 79% Occupation company purchasing decisions Management 31% Blue Collar 13% Professional 41% Other 8% All Travelers by Age Service 8% Race / Ethnicity Sales & Office 8% 18–24 7% White 75% 25–34 25% Education African American 12% 35–44 25% High School Graduate 13% Hispanic 9% 45–54 20% Some College (1-3 years) 27% Asian 7% 55–64 14% College Graduate or more 59% Other 6% 65+ 9% 0 10 20 30 Westchester County Airport 20 Westchester County Airport 3. United Airlines United Airlines Through an exclusive nationwide partnership with United Airlines, Intersection extends its coverage across 50+ additional airports. ● 140MM annual passengers ● 25 United clubs ● In-flight digital network on 450+ planes ● Jet Bridge network Source: United Airlines 2019 22 United Airlines Coverage Atlanta, GA Honolulu, HI Portland, OR Austin, TX Las Vegas, NV Phoenix, AZ Chicago, IL Los Angeles, CA Seattle, WA Cleveland, OH LaGuardia, NY Washington, DC Denver, CO Newark, NJ Dulles, VA Orlando, FL United Clubs HUBS Traveler Journey In-Club At the Gate Jet bridge In-Flight United Airlines Traveler Profile Demographics Value of Owned Home Index Median Household Income Median Age $500,000 228 Household Income Yrs $150,000+ 223 $101k 47 $100,000+ 182 Gender Partnership $75,000+ 165 52% 60% Female Married Occupations 48% 40% Professional & Related 182 Male Single Mgmt., Business & Financial 179 Age Breakdown Highest Degree Received 18–49 56% College Graduate 195 25-54 58% Post Graduate Degree 228 35–64 56% Source: 2016 MRI Report & United Airlines United Airlines Traveler Profile 55% 37% 8% Road Warriors Luxury Leisures Mass Leisures • 15-29 trips per year • 4 trips per year • 3 trips per year • Senior executives, C-Suite • Senior executives, professors, • Students, teachers, executives, professional government, and general office workers, services, sales and middle self-employed professionals and families management professionals • Flights booked through • Flights booked through • Flights booked through United.com United.com corporate booking tools • Checks in at airport kiosk • Checks in with agent • Web/Mobile check-ins • Stays in gate area • Stays in gate area • Visits the Clubs • Economy Plus ® • Economy Plus ® • Premium cabins • At baggage claim • At baggage claim • MileagePlus post-travel post-travel post-travel Source: United Airlines 25 3.1 United Club Media 26 United Club Mileage Plus Demographics MileagePlus Members Club Members Average monthly % % 5x club visits 81are Elite-Level MileagePlus 5are Elite-Level5 MileagePlus Average Members; 19.0% are General Members; 45.0% are General annual MileagePlus Members MileagePlus Members 27x business trips United Club Member Demos Male 78% Trips taken for business 84% Income $100K+ 92% Age 35-54 60% Professional / Managerial 38% Income $200K+ 54% CEO, President, Executives 20%