Air Media Kit 2021 Table of Contents
1. Air Partnerships 2. Intersection Airports 3. United Airlines 4. American Airlines 5. Air Inventory
2 1. Air Partnerships We know people are always on the go and Reach people that their origins and destinations are strong indicators of who they are. We’ve strategically on their daily placed our media in well-traveled locations where people spend the most time—on city streets, at transit hubs, in rail cars and buses, journeys. at airports, and in top destinations. With advertising partnerships with some of the country’s largest and busiest transit systems—including Chicago's CTA, SFMTA in San Francisco, and SEPTA in Philadelphia, plus many more—Intersection provides scale among valuable audiences that other media can’t offer. From the moment consumers enter the airport through the duration of their flights, Intersection can deliver powerful messaging via traditional and digital formats.
From the moment consumers enter the airport through the duration of their flights, Intersection can deliver messages through traditional and digital media, as well as onboard and through online media placements. Air Partnerships Exclusive Airports
Intersection reaches over 430 million airline passengers annually, with exclusive media rights to three major U.S. airports and exclusive partnerships with United & American Airlines. With these airport assets and a catalog of diverse Air Partnerships static and digital media, Intersection is well positioned to reach and engage travelers across the country.
6 Intersection at Airports
Exclusive Airports
Charlotte, NC Westchester, NY Houston, TX
American & United Clubs
Atlanta, GA Honolulu, HI Phoenix, AZ
Austin, TX Las Vegas, NV Pittsburgh, PA
Boston, MA Los Angeles, CA Portland, OR
Charlotte, NC Miami, FL Raleigh, NC
Chicago, IL Nashville, TN San Francisco, CA
Cleveland, OH Newark, NJ Seattle, WA
Dallas, TX New York, NY St. Louis, MO
Denver, CO Orlando, FL Tampa, FL
Houston, TX Philadelphia, PA Washington, DC 2. Intersection Airports Charlotte Douglas Intl Airport (CLT)
Charlotte Douglas is the 5th busiest airport in the nation and is American Airlines’ second-largest hub. CLT services 46MM+ annual passengers and is the local airport for major corporations such as Bank of America, Wells Fargo, and Lowe’s.
Source: CLT 2019 CLT Traveler Profile
Race / Ethnicity Travel Habits
White 76% 2+ Trips in the last 12 mo. 66%
African American 16% Business traveler 41% % Hispanic 5% 75 Leisure traveler 59% More Likely to Influence Business Asian 5% Purchasing Decisions than the Avg. Other 4% Occupation Charlotte Adult 18+ White Collar 59% Gender All Travelers by Age Blue Collar 16% Female 49.8% 18–24 11% Other 25% Male 50.2% 25–34 21% Education Management 18% 35–44 25% High School Graduate 18% Professional 23% 45–54 16% Some College (1-3 years) 34% Service 8% 55–64 14% College Graduate or more 43% Sales & Office 18% 65+ 12%
Source: Scarborough Charlotte First Release 2017 CLT Business Traveler Profile
Gender Travel Habits
Female 34.5% 2+ Trips in the last 12 mo. 93% Male 65.5% % Occupation 166 More Likely to Influence Business White Collar 78% Occupation Purchasing Decisions than the Management 28% Blue Collar 15% Average Charlotte Adult 18+
Professional 31% Other 7% All Travelers by Age Service 6% Race / Ethnicity Sales & Office 18% 18–24 9% White 75% 25–34 24% Education African American 17% 35–44 33% High School Graduate 14% Hispanic 5% 45–54 17% Some College (1-3 years) 33% Asian 6% 55–64 13% College Graduate or more 51% Other 3% 65+ 4%
Source: Scarborough Charlotte First Release 2017
0 10 20 30 Charlotte Douglas International Airport
12 George Bush Airport (IAH)
Texas’ 2nd largest air facility, IAH is the primary point of departure for air travel in and out of Houston. United has the largest airline presence within the airport, accounting for 52% of all IAH’s annual passengers. IAH serves 44MM+ United passengers annually.
Source: IAH 2019 IAH Traveler Profile
Race / Ethnicity Travel Habits
White 76% 2+ Trips in the last 12 mo. 72%
African American 10% Business traveler 35% % Hispanic 26% 78 Leisure traveler 65% More Likely to Influence Business Asian 7% Purchasing Decisions than the Average Other 5% Occupation Adult 18+ in the Houston DMA White Collar 54% Gender All Travelers by Age Blue Collar 20% Female 45% 18–24 13% Other 26% Male 55% 25–34 20% Education Management 19% 35–44 19% High School Graduate 21% Professional 20% 45–54 19% Some College (1-3 years) 33% Service 10% 55–64 17% College Graduate or more 46% Sales & Office 14% 65+ 13%
Source: Scarborough Houston First Release 2017
0 10 20 30
Source: Scarborough Houston First Release 2017 NOTE: Profile is based on United Airlines domestic/foreign travel passengers in past 12 months and those who used IAH as a point of departure in the past 12 months IAH Business Traveler Profile
Gender Travel Habits
Female 40% 2+ Trips in the last 12 mo. 96% Male 60% % Occupation 104 More Likely to Influence Business White Collar 73% Occupation Purchasing Decisions than the Management 28% Blue Collar 8% Average Adult 18+ in the Houston DMA
Professional 30% Other 19% All Travelers by Age Service 4% Race / Ethnicity Sales & Office 15% 18–24 5% White 75% 25–34 22% Education African American 12% 35–44 25% High School Graduate 17% Hispanic 17% 45–54 17% College Graduate or more 57% Asian 10% 55–64 19% Other 3% 65+ 13%
Source: Scarborough Houston First Release 2017
0 10 20 30
Source: Scarborough Houston First Release 2017 NOTE: Profile is based on United Airlines domestic/foreign travel passengers in past 12 months and those who used IAH as a point of departure in the past 12 months George Bush Intercontinental Airport
16 Westchester County Airport (HPN)
Westchester County Airport is one of the most convenient airports in the New York Metro Area, making it a popular hub for business travel in the region. HPN services 1.75MM+ annual passengers and is the Local airport for major corporations such as Pepsico, IBM, MasterCard, and Dannon.
Source: HPN 2019 HPN Traveler Profile
Gender Travel Habits
Female 47% 2+ Trips in the last 12 mo. 77% Male 53% % Occupation 150 More Likely to participate in White Collar 61% Occupation company purchasing decisions Management 27% Blue Collar 14%
Professional 27% Other 25% All Travelers by Age Service 9% Race / Ethnicity Sales & Office 12% 18–24 10% White 78% 25–34 18% Education African American 9% 35–44 20% High School Graduate 21% Hispanic 15% 45–54 20% Some College (1-3 years) 24% Asian 7% 55–64 16% College Graduate or more 44% Other 8% 65+ 17%
0 10 20 30 HPN Business Traveler Profile
Gender Travel Habits
Female 30% 2+ Trips in the last 12 mo. 98% Male 70% % Occupation 190 More Likely to participate in White Collar 79% Occupation company purchasing decisions Management 31% Blue Collar 13%
Professional 41% Other 8% All Travelers by Age Service 8% Race / Ethnicity Sales & Office 8% 18–24 7% White 75% 25–34 25% Education African American 12% 35–44 25% High School Graduate 13% Hispanic 9% 45–54 20% Some College (1-3 years) 27% Asian 7% 55–64 14% College Graduate or more 59% Other 6% 65+ 9%
0 10 20 30 Westchester County Airport
20
Westchester County Airport 3. United Airlines United Airlines Through an exclusive nationwide partnership with United Airlines, Intersection extends its coverage across 50+ additional airports.
● 140MM annual passengers ● 25 United clubs ● In-flight digital network on 450+ planes ● Jet Bridge network
Source: United Airlines 2019
22 United Airlines Coverage
Atlanta, GA Honolulu, HI Portland, OR
Austin, TX Las Vegas, NV Phoenix, AZ
Chicago, IL Los Angeles, CA Seattle, WA
Cleveland, OH LaGuardia, NY Washington, DC
Denver, CO Newark, NJ
Dulles, VA Orlando, FL
United Clubs
HUBS
Traveler Journey
In-Club At the Gate Jet bridge In-Flight United Airlines Traveler Profile Demographics
Value of Owned Home Index Median Household Income Median Age
$500,000 228 Household Income Yrs $150,000+ 223 $101k 47 $100,000+ 182 Gender Partnership
$75,000+ 165 52% 60% Female Married Occupations 48% 40% Professional & Related 182 Male Single Mgmt., Business & Financial 179 Age Breakdown Highest Degree Received 18–49 56% College Graduate 195 25-54 58% Post Graduate Degree 228 35–64 56%
Source: 2016 MRI Report & United Airlines United Airlines Traveler Profile
55% 37% 8% Road Warriors Luxury Leisures Mass Leisures
• 15-29 trips per year • 4 trips per year • 3 trips per year • Senior executives, C-Suite • Senior executives, professors, • Students, teachers, executives, professional government, and general office workers, services, sales and middle self-employed professionals and families management professionals • Flights booked through • Flights booked through • Flights booked through United.com United.com corporate booking tools • Checks in at airport kiosk • Checks in with agent • Web/Mobile check-ins • Stays in gate area • Stays in gate area • Visits the Clubs • Economy Plus ® • Economy Plus ® • Premium cabins • At baggage claim • At baggage claim • MileagePlus post-travel post-travel post-travel
Source: United Airlines 25 3.1 United Club Media
26 United Club Mileage Plus Demographics
MileagePlus Members Club Members Average monthly % % 5x club visits 81are Elite-Level MileagePlus 5are Elite-Level5 MileagePlus Average Members; 19.0% are General Members; 45.0% are General annual MileagePlus Members MileagePlus Members 27x business trips United Club Member Demos
Male 78% Trips taken for business 84% Income $100K+ 92%
Age 35-54 60% Professional / Managerial 38% Income $200K+ 54%
CEO, President, Executives 20% Avg Household Income $184K Income $250K+ 29%
Source: United Airlines
Source: PC Admission, PC Location, PC Program,Presentation PC MBR Type Template June 2017 United Club Mileage Plus Demographics
General Attributes General Elite Home Value General Elite Household Net General Elite
Male 106 47% $400,000+ 106 47% $500,000+ 106 47%
Female 133 53% $500,000+ 133 53% $750,000+ 133 53% Age 35-54 123 53%
$750,000+ 123 53% $1,000,000+ 123 53% Job Titles
C-Suite Executive 106 47% Household Income Education Owner - Partner 133 53% $150,000+ 106 47% College Degree 106 47% MIS/IT/Networking/Tech 123 53%
Engineering/Design/R&D 106 47% $200,000+ 133 53% Post Grad Degree 133 53% General Management 133 53% Professional / $250,000+ 123 53% 123 53% International 123 53% Managerial
Source: United Airlines United Premium Club Display
Premium Club Displays are strategically placed in United Club lobbies or other high-traffic club areas for maximum visibility with United’s affluent business and leisure travelers.
Specs
Premium Club Display 3’H x 10’W United Club Digital Display
United Club Digital screens have full-motion capabilities and provide excellent brand exposure as club members constantly check the screens for destination information, weather, news, etc.
Specs
United Club Digital 42” HD LCD United Club Video Walls
Capture consumer attention with the largest United Club digital assets in the U.S.
Key Features
● Access the most highly-trafficked domestic United Clubs through new, premium digital ● Generate reach amongst an exclusive audience in the United Clubs located in B & C terminals ● Deliver :30 static, animated or full-motion video creative on this 100” HD digital display 3.2 Gate Media
32 Gate Information Displays (GIDS)
Gate Information Displays (GIDS) are prominently placed in gate hold areas. GIDS provide excellent brand exposure as passengers repeatedly check the screens for upgrade status, flight updates, weather, and other information as they wait to board their flights. Destination targeting available.
Specs
Gate Information Displays 46” HD LCD
33 3.3 Jet Bridge Media
34 Jet Bridge Wraps
Jet Bridge Wraps maximize impact through unexpected placement of brand messaging. These outstanding displays leave a lasting impression on passengers as they board or deplane. These wraps can be paired with overheads for total passenger surround.
Specs
Jet Bridge Wraps Custom
Available: SFO, ORD, IAH, CLE
Display Type Jet Bridge Wraps Custom 3.4 In-Flight Media
36 In-Flight Entertainment
Roadblock: the :30 spot runs in all classes after the safety video plays.
Video on Demand: plays before all videos passengers select onboard, with access to all 3 classes
Specs
In-Flight Screen 8” HD LCD
Display Type Jet Bridge Wraps Custom Personal Device Entertainment Roadblock
Engage in-flight passengers when they enter United's Entertainment portal on their own personal devices.
Details ● :15 video spot plays as soon as passenger enters portal ● Available on 210 planes ● 1.5MM monthly impressions 4. American Airlines American Airlines
Through an exclusive global Partnership with American Airlines, Intersection extends its robust airport coverage to over 30 additional airports. AA has the largest fleet in the world, with 1,551 aircrafts in operation and 7,000 daily flights providing brands access to millions of valuable, affluent consumers. Our AA partnership offers brands access to:
● 201MM annual passengers worldwide ● 51 Admirals Clubs ● Inflight entertainment reaching 16M+ passengers monthly
Source: American Airlines, 2019 40 American Airlines Domestic Coverage
Atlanta, GA Houston, TX Phoenix, AZ
Austin, TX Los Angeles, CA Pittsburgh, PA
Boston, MA Miami, FL Raleigh, NC
Charlotte, NC Nashville, TN San Francisco, CA
Chicago, IL New York, NY St. Louis, MO
Dallas, TX Orlando, FL Tampa, FL
Denver, CO Philadelphia, PA Washington, DC
United Clubs
HUBS
Traveler Journey
In-Club At the Gate Jet bridge In-Flight American Airlines International Coverage
Buenos Aires, Argentina
Charles De Gaulle, France
London, England
Mexico City, Mexico
Rio de Janeiro, Brazil
Santiago, Chile
Sao Paulo, Brazil
Tokyo, Japan
Toronto, Canada
Admirals Clubs
Presentation Template June 2017 Confidential. Do not share About AAdvantage Members
60MM 20% 35% Active members in Have been members Are business the U.S. for over 20 years travelers $163k 93% 1.7MM Average annual HHI Reside in the US Elite members
Source: American Airlines, 2019 4.1 Booking Media
44 Email Confirmation Ad Placement Ad 2 is available to advertisers Gain access to American Airlines customers during the final steps of the booking path with branding opportunities on the email confirmation page. Reach and re-engage customers within 24 hours after purchasing tickets.
Details: • Ad is clickable • Lead time is 2 weeks • Month long campaigns • 100% SOV • 2.4 MM sends per month
45 4.2 Check-In-Media
46 Self-Service Machine Boarding Pass
Connect with travelers as they begin their journey, using prominent ad placement on the back side of boarding passes, printed from the self-service machines.
Display Type Jet Bridge Wraps Custom Curbside Boarding Pass
Reach travelers at the start of their journey, using prominent ad placement on the back side of boarding passes, printed at curbside check-in.
Display Type Jet Bridge Wraps Custom Bag Tags
Feature your ad on the front and back of checked baggage ID tags.
Display Type Jet Bridge Wraps Custom 4.3 Admirals Club Media
50 Admirals Clubs
Admirals Club advertising opportunities give brands exclusive access to frequent business and leisure travelers, a valuable audience for brands of all types.
The AA Admirals Club footprint includes: ● 42 Domestic Clubs ● 9 International Clubs
51 Admirals Club Demographics
Income Gender
>$150k 38% Men 75% $100k–$150k 22% Women 25% $50k–$100k 30% <$50k 10% Age >50 65% AA Status 30–49 32% Regular 28% <30 3% Gold 24% Travel Purpose Platinum 31% Exec Plat. 13% Business 70% Concierge 4% Leisure 30%
Source: American Airlines, 2019 Digital Display
Admirals Club Digital provides excellent brand exposure, as club members constantly check screens for destination information, weather, news, and other pertinent info. Club screens have full-motion capabilities, allowing brands to run both static and video messaging.
Specs
Screen Size 40”-55”, 84”
Available in all AA hubs 53 Video Walls
Capture consumer attention with the largest digital assets in the U.S.
Key Features
● Access the most highly-trafficked Admirals Clubs through new, premium digital ● Generate reach amongst an exclusive audience ● Deliver :30 static, animated or full-motion video creative on this 100” HD digital display
Specs
Screen Size 100”
Available in all AA hubs 54 Charging Stations
Engage a captive audience as they charge their phones and devices. Utilize video or static ads rotating throughout premium customer content to promote brand messaging.
Specs
Screen Size 40” Vertical
14 screens, 10 airports, domestic clubs only 55 Hero Wi-Fi Sponsorship
Be the first brand passengers see upon login, with AA’s Admiral Club Wi-Fi portal landing page. After logging in, this page provides relevant lounge information, links to Login page aa.com and AA content. Includes all domestic clubs, as well as at London Heathrow (LHR).
Sponsorship Elements
Login Page JPG Box Ad
Hero* 1010 x 300, 722 x 215, 350 x1 05
Box Ad* 650 x 553, 550 x 468, 500 x 425
CTA / Headline 30 characters ea.
2” x 3.5” average Wi-Fi Card MM monthly sessions All 3 image sizes are required 1.2 56 Wi-Fi Sponsorship Wi-Fi Cards
Showcase your brand, and the utility you’re providing for passengers, on the back of Admirals Club Wi-Fi cards. These cards are located at the reception desks and, shared with customers as they enter the club.
Printed 475k Quarterly
Specs
Wi-Fi Card 2” x 3.5”
Only available in Domestic Clubs, London, and Toronto
Display Type Jet Bridge Wraps Custom Large Format Banner
Large, freestanding banners are strategically placed in Admirals Club lobbies or other high-traffic club areas for maximum visibility with American Airlines’ affluent business and leisure travelers.
Specs
Large Format Banner 33” W x 80” H
58 Poster Display
Inspire interest and awareness for your brand or product with free-standing posters located throughout the Admirals Clubs.
59 Magazine Display
Drive readership and display your magazine prominently in the Admirals Clubs with centrally located magazine displays.
60 Collateral Display
Promote complex offers with collateral displays, including take-one cards. Ideal for direct response campaigns and offers for a premium audience.
61 Custom Activation
Partner with us to craft a custom brand activation, building experiences that take consumer engagement beyond advertising alone. The sky’s the limit when it comes to creating experiences for club members, exposing your brand to coveted audiences worldwide. Opportunities include:
● Experiential ● Product Placement ● Branded Kiosks
62 4.4 In-Flight Media
63 In-Flight Entertainment (IFE)
Engage with a captive audience as they travel to their destination with American Airlines & United In-flight products, that run alongside engaging content:
● Seatback Screen ● Premium Cabin Tablet ● Wi-Fi Portal ● PDE Portal
64 Domestic Seatback IFE
Domestic in-seat advertising gives brands high exposure with various opportunities to display their products.
Launch Commercial (:30) force-play video that launches when passengers select their language NBCU Programming ● Pre-Roll (:30) are force-play ads viewed before playing NBCU programming ● Embedded Ads (:30 or :60) run during NBCU programming TV/Movie Pre-Roll (:30) are force-play ads viewed before each movie and/or TV show Monthly Banner Ads are displayed while passengers browse their 2.5MM Passengers in-flight entertainment options Deplaning Ads play on a loop upon arrival Monthly (:30 video or :15 static) 19k Flights
Source: American Airlines, 2019 65 International Seatback IFE
Gain international exposure with in-seat entertainment options. Optimize customer awareness via banner and video ads on long-haul flights.
NBCU Programming ● Pre-Roll (:30) are force-play ads viewed before playing NBCU programming ● Embedded Ads (:30 or :60) run during NBCU programming
Banner Ads are displayed while passengers browse their Monthly in-flight entertainment options 1.5MM Passengers TV/Movie Pre-Roll (:30) are force-play ads viewed before each movie and/or TV show (live TV options as well) Monthly 5k Flights Targeting based on route & class available
Source: American Airlines, 2019 66 Premium Cabin Tablets
Advertising on AA tablets is the perfect way to target affluent, premium cabin customers. Tablets are offered in first and business class, on international and transcontinental routes.
Create custom content to play on the tablet, or take advantage of the launch commercial that plays when the tablet is turned on.
Sponsorship Elements
Custom Content Length 5-60 min*
Launch Commercial Length 30 Seconds
*prices vary by length Domestic WiFi Rotating Widget Overlay Ad Portal
Reach passengers through ad placements on AA’s Domestic Wi-Fi portal.
● Rotating Widget 4 ad placements that rotate every 3 or 5 seconds by clicking on the arrows. Ads can be static or clickable. ● Banner Box Ads are located at the bottom half of the Wi-Fi portal home page and can be static or clickable Banner Box Ads ● Overlay Ad is a static or video pop-up ad upon opening the Wi-Fi portal homepage (only available on Gogo equipped aircrafts) Monthly MM passengers Source: American Airlines, 2019 14.5 International WiFi Rotating Widget Portal
Connect with International passengers through ad placements on AA’s International Wi-Fi portal
● Rotating Widget 4 ad placements that rotate every 3 or 5 seconds by clicking on the arrows. Ads can be Banner Box Ads static or clickable. ● Banner Box Ads are located at the bottom half of the Wi-Fi portal home page and can be static or clickable
Monthly passengers Source: American Airlines, 2019 1.5MM Personal Device Banner Ads Entertainment (PDE) Portal
Engage in-flight audiences with ad Movie/TV Pre-Roll placements on AA’s wireless entertainment portal
● Launch Commercial is an Launch Commercial overlay that plays upon selecting wireless entertainment ● Banner ads Are in various positions on the wireless entertainment landing page ● Movie/TV Pre-Roll (:30) is a force-play ad that plays prior to 16MM+ 120k each movie or TV show Monthly passengers Monthly flights Source: American Airlines, 2019 Branded In-flight Products
Engage with a captive audience as they travel to their destination, with branded American Airlines Inflight media products.
71 Hot Cups
American Airlines is now offering brands the ability to advertise on their new, recyclable cups for hot beverages. It requires an annual commitment due to product design, production and inventory management— giving one brand the chance to connect with travelers all year long.
72 Napkins
Napkin branding provides high exposure as they are distributed to customers with complimentary beverages, snacks, and food for sale items during flight. Available in the main cabin.
73 Earbuds
Complimentary earbuds are distributed on board flights. AA offers brands ad placement on the earbuds themselves, as well as the packaging.
74 Entertainment & Menu Seatback Card
Entertainment and menu cards are placed in the seatbacks of domestic aircrafts and provide passengers with information about the entertainment and food offerings onboard. Your brand can have prominent ad placement on these dual purpose cards throughout the cabin.
Specs
Size Full page, ½ page and ⅓ page available 5. Air Inventory Air Media by Airport Domestic Club Club Club GIDs Terminal Jet Bridge Baggage Airport Digital Static WiFi (Hubs) Media Wraps Media ATL AUS BNA BOS CLE CLT DCA DFW DEN EWR HPN HNL IAD IAH JFK LAX Air Media by Airport Domestic Club Club Club GIDs Terminal Jet Bridge Baggage Airport Digital Static WiFi (Hubs) Media Wraps Media LAS LGA MCO MIA ORD PDX PHL PHX PIT RDU SEA SFO SNA TPA Air Media by Airport International Large Digital Charging WiFi Portal Collateral Format Poster Magazine Product Airport Screen Station & Cards Display Banner Display Display Kiosk Placement CDG EZE GIG GRU LHR MEX NRT SCL YYZ Intersection 10 Hudson Yards, 26th Floor New, York NY 10001 212 644-6200
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