Music Segment (SMEJ)

Sony IR Day 2018

May 22, 2018

Business Executive Sony Corporation

Representative Director Director of Board Chief Executive Officer CFO, Corporate EVP Sony Music Entertainment (Japan) Inc. Sony Music Entertainment (Japan) Inc. Michinori Mizuno Toshihiro Konno

Agenda Music Segment (SMEJ)

１．Business Outline

２．Mid-Term Vision

３．FY17 Results / FY18 Forecast

Sony IR Day 2018 1. Business Outline

Sony Corporation InvestorSony IR RelationsDay 2018

Company Profile Music Segment (SMEJ)

Name: Sony Music Entertainment (Japan) Inc. Established: March, 1968 Location: 4-5 Rokubancho, Chiyoda-ku, Tokyo Representative Director: Michinori Mizuno Number of Subsidiaries: Approximately 20

Revenue Breakdown Music Other Physical

Digital Artist Management FY17 Music Publishing Anime

Mobile Game

Sony IR Day 2018 50 Year Journey 〜 Business Diversity Starting from CBS/Sony 〜 Music Segment (SMEJ)

Strengthen Music Business by Vertical Integration Diversify Business by Horizontal Expansion 1968 Est. CBS/Sony Records Inc. ʼ97 began consignment sales for other companies Began publishing business Began music distribution business Music Biz ʼ75 began record warehouse Built record / logistics business ʼ87 in-house jacket design factory ʼ78 built recording studios Began Zepp operations ʼ17 first overseas Zepp Package Solution Biz Live Solutions Biz Artist / Talent management Managed comedian talent Voice actor management Talent Managem ent Biz ʻ97 est. SPE VISUAL WORKS Began distribution of Fate/Grand Order Anime Biz Production Studio Mobile ʼ03 changed name App to Aniplex, increased Game investment Global Biz Distributi ʻ78 est. Sony Creative Products on ʼ05 est. US-based company Character Biz Sony IR Day 2018

Business Model Music Segment (SMEJ)

Digital Real

Content Artists, songs, recorded music, anime, video, mobile game, characters, etc.

Live

Sony IR Day 2018 2. Mid-Term Vision

Sony Corporation InvestorSony IR RelationsDay 2018

Mid-term Vision Music Segment (SMEJ)

Road to General Entertainment Company

◆ Creating and Maximizing Hits ✓ Strengthen music and anime IP ✓ Leverage IP

Sony IR Day 2018 Creating and Maximizing Hits 〜 Strengthen Music and Anime IPMusic 〜 Segment (SMEJ)

Sony IR Day 2018

Creating and Maximizing Hits 〜 Leverage IP 〜 Music Segment (SMEJ)

Expand Business Domain Theatrical Mobile Game (Example: Fate Series)

TV Broadcast

©TYPE-MOON / FGO PROJECT ©TYPE-MOON・ufotable・FSNPC

©TYPE-MOON/Marvelous, Aniplex, Notes, SHAFT IP Event

Music Visual Package Media

Sony IR Day 2018 Creating and Maximizing Hits 〜 Leverage IP 〜 Music Segment (SMEJ)

Sustainable Growth in Mobile Game Business

✔ Fate/Grand Order Retention Initiatives ✔ New Hit IP-Based Products

ⓒ乃⽊坂46LLC

©Magica Quartet/Aniplex・Magia Record Partners ©Seed&Flower LLC/Y&N Brothers Inc. ©enish,Inc.

©TYPE-MOON / FGO PROJECT

Sony IR Day 2018

Mid-term Vision Music Segment (SMEJ)

Road to General Entertainment Company

◆Overseas Expansion

◆ New Businesses

Sony IR Day 2018 Overseas Expansion - countries/regions Music Segment (SMEJ)

France China (Shanghai) US (LA) Based Company Germany Representative Office

Live Venues in Asia

New Taipei

Singapore

Kuala Lumpur Australia

Sony IR Day 2018

New Businesses Music Segment (SMEJ)

Sports Event

AI VR

Sony IR Day 2018 3. FY17 Results / FY18 Forecast

Sony Corporation InvestorSony IR RelationsDay 2018

FY17 Operating Profit Variance from FY16 Music Segment (SMEJ)

Gain on Sale of Real Estate Music/ Other Mobile Anime Game

Operating Income

FY16 FY17* FY17 (Excludes One- Time Factor) Sony IR Day 2018 FY18 Operating Profit Forecast Variance from FY17 Music Segment (SMEJ)

Mobile Music/ Game Anime Other

Operating Income

FY18 FY17* (Excludes One- Forecast Time Factor) Sony IR Day 2018