London 2012 Cultural Olympiad Sponsorship Prospectus

culture welcome

“The Olympics is the wedding of sport and art”

Pierre de Coubertin (1863-1937)

Jude Kelly OBE Chair of Culture, Ceremonies and Education, LOCOG

“Working together with this country’s great artists and institutions, we will ensure that we have a programme that will inspire participation, enable everyone to get involved and unleash the creative talents of young people across the whole of the UK.”

On the cover: Sebastian Coe appears in Martin Creed’s “Work No. 850” at Tate Britain as part of the Cultural Olympiad launch weekend on 26 September 2008 Contents Introduction 4 The Sponsorship Model 5

Projects Artists Taking the Lead 6 World River 8 Youth Music Voices 10 Discovering Places 12 Stories of the World 14 Film – Shorts 16 Film – London International Film Talks 19 Unlimited 20 World Shakespeare Festival 22 Open Weekend 24

Next Steps 25

Summary of Friends Benefits 26

3 Major projects Introduction London’s successful bid to host the 2012 Olympic and Paralympic Games was built on the commitment to create cultural projects that would involve and inspire everyone in the UK and across the world. Ten strands of work have been developed, and the projects will form the centerpiece of the Cultural Olympiad and will be phased over the coming four years.

The projects referred to in the Prospectus form the bulk of the Cultural Olympiad, although there are a small number that are still in development, including Carnivals, Dance, and a youth project from the Legacy Trust.

Prospectus for London 2012 Partners This document outlines the opportunities for London 2012 Partners to become involved with the Cultural Olympiad. It includes a summary of each project and a list of rights for Presenting Partners and Friends.

In all cases funding from a London 2012 Partner will go directly towards the Cultural Olympiad programme.

4 There are 2 options for Partners to become involved with the Cultural The Sponsorship Olympiad: Model 1 – Friends The Friends opportunity spans all projects, delivering a standard set of benefits including:

–– invitations to VIP receptions – over a 4 year period there will be over 200 VIP invitations across the majority of Cultural Olympiad events in London and the Nations & Regions for each Friend, including two major London 2012 – hosted events a year in a leading cultural venue – for example a breakfast at the British Museum followed by a private view of an exhibition. –– credits on a wide range of Cultural Olympiad publicity materials and websites produced by our cultural partners. –– credits on the London 2012 Cultural Olympiad website.

Our partners include many of the UK’s major cultural institutions – art galleries, film bodies, museums, concert halls and theatres – as well as heritage and environmental organisations. Some will be in London – for example, Somerset House, the Tate, the Barbican and British Museum; many will be in the Nations and regions – for example the National Museum of Scotland. In total there will be more than 15 leading arts, heritage and environmental organisations included in the Friends package.

Activation – Friends of the Cultural Olympiad have the right to run internal promotions eg for tickets/backstage passes.

The cost of the Friends package is £150k over the 4 years 2009-12. It is open to all London 2012 Partners.

2 – Presenting partners Each Cultural Olympiad project has the opportunity for one London 2012 Partner to acquire Presenting Partner rights.

Rights – these differ from project to project – see the following pages for details on each project.

Fees – vary according to scale, ranging from £155k to £1m.

Activation – all Presenting Partner opportunities carry the right to run external promotions eg for tickets/backstage passes.

The investment figures quoted are a base line sponsorship fee to deliver a quality project, but each project is scaleable depending on the ambition and agenda of both the London 2012 Partner and the arts organisation. Ideas for extending the Partnership benefits for each project are included in the descriptions below and we would welcome a dialogue with our Partners on how best to match their objectives with any specific Cultural Olympiad project.

5 Artists Taking A series of 12 cutting edge artists commissions in 12 contrasting locations across the UK in the run up to 2012, showcasing the best creative talent the Lead in the UK. The commissions could take the form of festivals, installations, performances or events, for example the Manchester Passion or the giant spider that took over Liverpool. They could take place in a city centre or up a hillside, within a concert hall or on a beach, but all of them will be fully accessible and celebrate the cultural diversity and creativity of the country.

Artists taking the lead will be led by artists, and will showcase the best of the creative talent in the UK. Artists will be challenged to think of ideas like never before to mark this momentous occasion in creative ways, putting a celebratory marker for 2012 in each region. All 12 projects – funded by the UK Arts Councils to £7m – will have their own launch and public events as well as taking part in a unifying celebratory event in 2012.

Delivery partners Led by Arts Council England, in partnership with the Arts Councils of Scotland, Wales and Northern Ireland.

General stats Estimated footfall – 500,000 across 12 commissions. Geographic reach – UK wide – 12 commissions, one in each of the Nations and Regions. Demographics – traditional arts audience, new talent in arts sector, young people. Arts Council website/Arts News website – 2.4m users p.a.

Key dates Project launch eg Roundhouse, London February 2009

Successful projects shortlisted Summer 2009

Major launch announcement September 2009

Commissions under development 2010-11

Commissions unveiled to the public 2011

Celebratory event, London, for all 12 commissions Summer 2012

6 Presenting partner rights Branding on pre-event marketing Branding on leaflets, posters, invitations, press releases publicising all 12 commissions. Branding online including Arts Council/ArtsNews websites (2.4m visitors p.a.). Branding on E-flyers to 880 arts organisations across the UK reaching 1m+ subscribers. In excess of 1m pieces of print in total. Branding on London 2012 marketing.

Branding at events If indoor commissions – eg art gallery/concert – Presenting Partner branding on boards at entrance to each regional venue x 12 commissions/venues. If outdoor commissions – Presenting Partner branding on stewards jackets/ crowd barriers/flags, hanging banners, giveaways eg balloons. Branding on exhibition guides/free sheets given to all events x 12 commissions. Welcome message from sponsor CEO in key publications.

Hospitality Launch reception, London September 2009 – 50 invitations. Final event reception, London Summer 2012 – 50 invitations. Breakfast or evening reception at each regional venue x 12 commissions (where appropriate) – 20 invitations (240 total).

Presenting partner fee – £575k Additional opportunities: UK tour Autumn 2012 of selected commissions. Documentary film recording the progress of all 12 projects and their legacy.

Friends sponsorship rights Credits – Friends ‘Thank you’ credits (non branded) – online, on press releases, exhibition guides/free sheets x 12 commissions. Hospitality – 2 invitations per Friend to breakfast or evening reception at each venue (where appropriate) x 12 commissions.

7 World River London welcomes the world in a weekend of spectacular free performances along the Thames. World River is the finale to the Cultural Olympiad and the curtain raiser to the Games, taking place on the weekend of 21/22 July 2012, before the Opening Ceremony.

World River is a series of 5 large-scale outdoor stages at iconic locations on the Thames in central London. Each stage will focus on the music and performing arts of a different continent, presenting specially commissioned performances by world-class artists alongside young people and communities covering all 205 Olympic nations.

Landmark sites – Somerset House, the Southbank Centre and the Barbican/ Paternoster Square – have already confirmed their participation and discussions are underway with local authorities and arts venues to secure two further riverside locations. These performances will be linked by highly visual processional events across several bridges over the Thames. World River will welcome the world to London for this vibrant celebration of all our cultures.

Delivery partners Serious, Southbank Centre, Barbican, Somerset House.

General stats Estimated footfall – 500,000 to 1,000,000. Geographic reach – Central London to a national and international audience. Demographics – all ages, demographics, cultures, with particular appeal to families.

Key dates 21/22 July 2012

Presenting partner rights Branding on pre-event marketing Online – dedicated microsite, e-flyers to the combined lists of the Barbican, Serious, Somerset House, Southbank Centre and other partners – 200,000 x 3 editions, content on venue partner websites – Barbican, Serious, Somerset House and Southbank Centre, plus others tbc. Media & press – national media campaign, branding on all press releases. Advertising – high impact ‘superside’ advertising on buses on main routes through London. Underground escalator campaign in 5 key stations near the World River stages. Print – sponsor credit on partner monthly and season brochures – 250,000 x 2 editions, on VIP invitations and on free sheets at each event. Branding on London 2012 marketing.

Branding at events Branding on stages and on big screens incorporated into all 5 stages, on printed programmes, lanyards and tickets (where applicable). Opportunities for partner to distribute information and promotional offers at 5 major sites and to provide goody bags for artists and for key opinion formers at hospitality events. Stage announcements x 5 stages.

8 Hospitality Special reserved VIP seating and potential for bespoke hospitality packages at some of London’s most iconic venues. 50 invitations to the launch event at Somerset House in 2010 plus the opportunity for a sponsor representative to speak at the event. 100 invitations to a lunch reception at Southbank Centre during the 2012 July weekend. 100 invitations to a Somerset House post show party on 21 or 22 July 2012. 10 back stage passes and Meet & Greets for internal/external activation. Potential for previews and insider talks for sponsor staff and clients in the lead up to events.

Presenting partner fee – £890k Additional opportunities: From 2009 – sponsorship of 20 UK regional collaborations. Broadcast – potential network TV broadcast – in discussion. Sponsorship fee has not factored in broadcast value to sponsor.

Friends sponsorship rights Credits – Friends ‘Thank you’ credits (non branded) – press releases, online, programmes, free sheets. Hospitality – 2 invitations per Friend to 2010 launch reception, 2012 Somerset House post show party.

9 Youth Music Voices Through nationwide auditions, Youth Music Voices is a new type of youth choir of 240 (including all in the regional choirs) singers from all backgrounds who, in 2012, will be aged 14-18 years. Singing music ranging from Bach to beatboxing and backed by training from well-known, high quality professionals, it is hoped that the ensemble will perform at key events during the Olympic and Paralympic Games and at a minimum of 6 major performances around the UK before 2012 at venues such as The Proms, Glastonbury, The Sage Gateshead, Aldburgh and The North Greenwich Arena.

The choir will be recruited from 2009 and trained through residential training workshops leading up to 2012 in collaboration with singing leaders from across England.

Delivery partner Youth Music.

General stats Estimated footfall – performances to 60,000 people before 2012, plus audiences during 2012. Geographic reach – England – training events will take place in 5-7 English regions. Demographics – performers – 11-15 year olds who will be 14-18 years olds in 2012. These young people will be drawn from all social and cultural backgrounds. Audiences – families with school-aged children.

Key dates Recruitment of young singers 2009

1st performance event Autumn 2009

2-3 Residential courses & performances Easter/Summer 2010

2-3 Residential courses & performances 2011

1 major performance 2012

Presenting partner rights Branding on pre-event marketing Branding on all marketing materials including leaflets, posters, reception invitations, audition letters. Minimum 40,000 pieces of print in total. Branding on press releases. Branding online – dedicated Youth Music site plus other partner sites eg Soundstation, Musicleader.net, Sing Up.

10 Branding at events Branding at all events and performances pre Games and post Games up to 31/12/2012 including training workshops and concerts – eg venue foyer signage – minimum of 6 major public performances pre 2012 Games including the North Greenwich Arena (20k capacity). Branding on tickets (text only). Branding on free programmes or paid for programmes for all performances (+ advertising where full printed programme produced).

Hospitality I major pre/post show reception at each performance event (est. 7) – 50 invitations = 350. Regional receptions at performances given by each of the 4 regional choirs – 4 in 2012 – 50 invitations each.

Presenting partner fee – £265k Additional opportunities: Option to take Youth Music Voices UK-wide. Youth Music Voices additional performance at Schools Olympics UK. National Singing Day.

Friends sponsorship rights Credits – Friends ‘Thank you’ credits (non branded) – press releases, online, free programmes or paid for programmes for all performances. Hospitality – 2 invitations per Friend to 1 major performance p.a. + pre or post performance drinks.

11 Discovering Places Discovering Places is an ambitious UK-wide programme that will inspire a new generation through culture and sport. It will enable new audiences, especially young people, to discover the UK’s hidden treasures and to engage with their built, natural and historic environments. It delivers grassroots community reach and is fully committed to the London 2012 aspiration for sustainability. There are four linked programmes:

1 – Access All Areas will build on the successful model of Heritage Open Days to stage the largest-ever festival ‘opening up’ the nation’s hidden buildings and places in Autumn 2011, with more than a million visitors expected at over 5,000 venues, as well as possibly animating some of the route of the Torch Relay in Spring 2012;

2 – Open Out to Nature will give young people the chance to be creative through interaction with the inspiration of the natural environment, engaging with the spaces which matter to them, working with artists and performers;

3 – Action Replay will see numerous highly participative re-enactments of historic sports, through a travelling roadshow in city centres, near iconic current and former sports venues and those, such as Stoke Mandeville, which contributed so much to the founding of the modern Olympics;

4 – O.space will capture people’s interest in the architecture and spaces of the Olympic Park through an exhibit touring the UK, showcasing the achievements of 2012 alongside other major regeneration projects and giving people the chance to have their say about why places matter to them.

Delivery partners Heritage Link: Access All Areas; CABE: O.space; Natural England: Open Out to Nature; Leeds Metropolitan University: Action Replay.

General stats Reach – Over 1m visitors to over 5,000 UK-wide sites – eg National Nature Reserves, World Heritage Sites, City centres, historic houses, places of worship, canals. Demographics – broad reach with a particular focus on young people 16 -25.

Key dates Discovering Places launch, Royal Naval College, Greenwich (tbc) Spring 2009

Action Replay roadshow; series of annual events 2009-12

Open Out to Nature regional cultural programme 2009-12

O.space nationwide schools and community regeneration programme, website and newsletter 2009-12

O.space touring exhibition 2010-12

Access All Areas festival throughout the UK 2011-12

12 Presenting partner rights Access All Areas Branded marketing kit sent to 5,000+ spaces including banners, posters, leaflets. Extensive volunteering opportunities.

Open Out to Nature Branding online – dedicated site + venue partner websites eg World Heritage Sites, National Trust, Countryside Council for Wales, Environment Agency (N. Ireland). Mention in delivery partner newsletters and magazines (total circulation over 3m). E-flyers and ads in targeted media outlets and extensive volunteering opportunities.

Action Replay Presenting Partner branding on ‘roadshow’ lorries, stewards jackets, crowd barriers, t-shirts, banners, exhibition guides/free sheets.

O.space Branding on maps, booklets, research publications, films and videos, educational resources for secondary school teachers. Distributed to CABE’s 2,000+ educational contacts nationwide and available to download.

Hospitality Launch reception at Greenwich – 50 invitations. Regional launch events – 20 invitations. Invitations to annual major Action Replay event – 30 invitations (120 total). Unique opportunity to use venues such as historic royal palaces and stately homes for private entertaining.

Presenting partner fee – £630k Additional opportunity: Discovering Places Digital competition.

Friends sponsorship rights Credits – Friends ‘Thank you’ credits (non branded) – online, press releases, free guides and programmes. Hospitality – 2 invitations per Friend to annual major Action Replay event.

13 Stories of the World Stories of the World will share the extraordinary international collections held in the UK’s museums, historic houses, galleries and archives. It will be the first time that more than 40 leading UK museums will work together to unlock their treasures and tell stories of the world’s cultures past, present and future. These will be staged in city centre museums as well as in unusual public spaces such as shopping centres and railway stations.

The exhibitions will be developed using a fresh approach, starting in 2009. Young people will be at the heart of the process, gathering stories, debating with their peers across the world and helping to design exhibitions that will be dynamic and extraordinary. Museums will throw open their doors to communities from across the UK and the world to explore the collections and tell their own stories. They will commission international artists, writers and musicians to respond with their unique creative insights.

We will work with 12 networks of programme partners including the National Museum of Scotland – whose World Cultures gallery will open in 2011 as part of the major refurbishment of the central Edinburgh building, and the Museum of London – whose new Capital City galleries will open in 2010. The project is funded through existing core funding and grants to a total of c. £6m.

Delivery partners Museums, Libraries and Archives Council in partnership with 12 networks of museums and other collections across the UK.

General stats Estimated footfall – 2m. Geographic reach – UK wide. At least one exhibition and associated programme activity in each region and nation, and in as many as 40 different cities and towns. Demographics – programme participants: young people 14-24 – diverse communities including people from place of origin of the collections. Exhibition audience: traditional museum audience, plus young people and diverse communities.

Key dates Programme launch at landmark venue (eg Museum of London) Spring 2009

Exhibition development, learning and community activities 2009-11

UK-wide network of at least 12 exhibitions 2011-12

Presenting partner rights Branding on marketing for community activities, events and exhibitions Branding on leaflets, posters, invitations, press releases across all 12 networks and 12 exhibitions: minimum c. 1.2m pieces of print. Online – branding on programme websites – c. 300,000 visits, branding on learning resources – c. 200,000 visits. Branding on London 2012 marketing.

14 Branding at events and exhibitions Branding on boards at entrance to each exhibition at every venue x 12. Branding on exhibition guides/free sheets given to all attendees of exhibitions x 12 venues. Welcome message from sponsor CEO in exhibition guides x 12 venues.

Hospitality Launch event at landmark venue – 100 invitations. Breakfast or evening reception at each exhibition venue – 20 invitations (240 total). Private guided tour of each exhibition or behind the scenes at the museum tours – 10 invitations x 12 venues.

Presenting partner fee – £340k Additional opportunities: Video conferencing with young people in UK and abroad – eg China, Africa, India. Sponsorship of learning materials for schools and families eg DVDs, online resources. Commissioning international artists, dramatists, poets, designers and musicians.

Friends sponsorship rights Credits – Friends ‘Thank you’ credits (non branded) – online, on press releases, exhibition guides/free sheets x 12 venues. Hospitality – 2 invitations per Friend to breakfast or evening reception at each exhibition venue x 12 venues.

15 Film – Shorts Film is a primary entertainment and communication medium for young people in the 21st Century. SHORTS is a short film competition for young people celebrating sport and the spirit of the Olympic and Paralympic Games.

3 winning films – from 1-10 minutes – will be announced in each year 2010, 2011 and 2012. Over 100 entry point training sessions will supplement a dedicated interactive website where shorts will be uploaded and streamed. The UK Film Council be approaching a major high street cinema chain to showcase each of the 3 winning films.

Winning films will be screened at major film festivals such as the London Film Festival, at BAFTA, at regional cinemas, on London 2012’s Live Sites and throughout a network of 5,000 film clubs in schools. There will also be an awards event each year 2010, 2011 and 2012.

Delivery partner UK Film Council.

General stats Estimated reach – 10,000 plus. Geographic Reach – UK wide. Demographics – young people 14-24.

Key dates Call for entry May 2009-11

Training workshops March to October 2009-11

Closing date October 2009-11

Showcasing March 2010-12

London Film Festival, Edinburgh Film Festival, Bristol Short Film Festival, Internet TV stations and the Community Channel. Annual awards ceremony at BAFTA.

16 Presenting partner rights Nominating a representative to take part in the industry judging panel.

Branding on marketing Branding on all entry leaflets, invitations, press releases, posters, internet sites publicising each year of the competition and the annual awards ceremony plus commemorative DVD. Online – UK Film Council dedicated SHORTS website where entries can be uploaded and streamed, where young people can comment and exchange views on films, film making and the Olympic and Paralympic themes. Branding on closing credits of winning and showcased films and London 2012 marketing.

Branding at events Branding boards at showcasing events including London Film Festival, Edinburgh Film Festival, Bristol Short Film Festival. Annual Awards Ceremony at BAFTA.

Hospitality Showcase event – London Film Festival, Edinburgh Film Festival, Bristol Short Film Festival – 20 invitations per event p.a. 2010, 2011, 2012. Annual Awards events 50 invitations to BAFTA event x 3 years.

Presenting partner fee – £525k Additional opportunities: Schools workshops/interactive schools packs – DVD tutorials.

Friends sponsorship rights Credits – Friends ‘Thank you’ credits (non branded) – online dedicated interactive website, on press releases, showcasing printed programmes, annual Awards event programme. Hospitality – 2 invitations per Friend to one major showcasing event p.a. 2010-12 eg London Film Festival, Edinburgh Film Festival Showcase, Annual Award Ceremony at BAFTA.

17 18 Film – London A 4-day event taking place in July 2012, where famous film talent from all over the world (Tarantino, Scorsese, George Clooney, have all been International Film approached) will be invited to London to speak at the biggest public forum Talks ever held to discuss and celebrate film. Over 20 speakers will feature over the 4 days.

A one-off programme of live events, master classes, and seminars will bring young people, emerging talent (from across the Film Nation project such as SHORTS) and a wide range of other audiences, together with some of the world’s most popular film-making talent. The focus of the talks will be ‘How Films Can Change the World’, discussing and celebrating the global medium of film and its role in our culture. Venues to include BAFTA and BFI Southbank.

Delivery partner UK Film Council.

General stats Estimated audience – live masterclass participation up to 10,000. Geographic reach – a live London based audience + online audience. Demographics – diverse audience with interest in film and filmmakers.

Key dates Announcement of speakers/venue November 2011

4-day International Film Talks July 2012

Presenting partner rights Branding on pre-event marketing Branding on leaflets, posters, VIP invitations, press releases promoting the talks. Minimum 100,000 pieces of print in total. Branding online – dedicated site + venue partner websites – eg UK Film Council, Film London, British Film Institute, BAFTA. Branding on London 2012 marketing.

Branding at events Presenting Partner branding on stage signage. Branding on tickets. Branding + advertising in printed programmes/free sheets. Welcome message from CEO sponsor in printed programmes/free sheets.

Hospitality 100 invitations to opening/closing reception. 20 invitations to each day of the talks. Private dinner for 12 with 1 of the international film celebrities taking part.

Presenting partner fee – £155k Additional opportunities: Unique (possibly 24 hour) film challenge that will team up the international film celebrities with some of the best and brightest acting and film making talent this country has to offer.

Friends sponsorship rights Credits – Friends ‘Thank you’ credits (non branded) – press releases, online, Talks programmes/free sheets. Hospitality – 2 invitations per Friend to opening/closing reception + 2 invitations to each day of the talks.

19 Unlimited Unlimited will be the UK’s largest ever celebration of arts and disability culture and sport. It will incorporate a series of major commissions for disabled artists and organisations as well as workshops, mentoring, career and training advice. Examples could range across street theatre, family shows, young people’s theatre, music and dance events.

The Arts Council is providing investment for the largest ever commissioning fund made available for disabled artists. Through the support provided by this fund we will see several new world class works performed and presented during the 2012 celebrations and in the years leading up to the Games. The work will challenge traditional images of disabled people.

Showcases of the new work will held at the South Bank Centre in 2010, 2011 and 2012 and in the nations and 12 regions.

Delivery partners Arts Council England, South Bank Centre, British Council.

General stats Estimated audience – 500,000+ Geographic Reach – a national programme across the whole of the UK with festivals in each nation. In addition, international work through exchanges and touring of international disabled artists, athletes and teams. Demographics – participants will be young disabled people aged 14-30 years from a wide range of backgrounds. A particular interest group is those young people that could be marginalised through lack of access to training, employment or skills. Audiences will be a broad range of people interested in the work of disabled people.

Key dates Announce competition for commissions Early 2009

Commissions awarded May 2009-11

First London showcase – South Bank Spring 2010

Regional and National showcases Summer 2011-12

Final Celebration around London and the Olympic venues 2012

Presenting partner rights Branding on pre-event marketing Branding online, on application materials, entry leaflets, press releases. Branding on London 2012 marketing.

Branding at events Branding on foyer displays, posters, programmes/free sheets, outdoor banners (where appropriate), tickets (text only).

Hospitality 50 invitations to launch reception – at the South Bank. 50 invitations to each South Bank Showcase 2010, 2011, 2012. 20 invitations to South Bank post show party 2010, 2011, 2012 + regional and national showcases as applicable.

20 Presenting partner fee – £265k Additional opportunities: Outdoor family event on the South Bank in the lead up to the Paralympic Games – showcasing the best winning commissions from Unlimited.

Friends sponsorship rights Credits – Friends ‘Thank you’ credits (non branded) – press releases, online, programmes/free sheets. Hospitality – 2 invitations per Friend to launch reception 2009, 2 tickets to South Bank Showcase and post show party 2010, 2011, 2012.

21 World Shakespeare The World Shakespeare Festival is an unprecedented national and international celebration of Shakespeare, led by the Royal Shakespeare Festival Company, with its worldwide brand synonymous with the highest quality of theatre experience and its perceived ‘ownership’ of Shakespeare within the performing arts.

The Festival will bring together the UK’s leading theatre companies (including the National Theatre and Shakespeare’s Globe), to create a range of productions in collaboration with their international peers from India, the Middle East, Russia, USA, Africa, China and South America. Productions will range from, for example, a visit to Stratford and London by a glorious large-scale Indian Shakespeare production, a six-week season of plays by the RSC in a major London venue, a series of site-specific shows in iconic buildings in London and a four-week marathon of 37 plays in 37 languages at the Globe.

This encompassing vision of Shakespeare belonging to the world will celebrate our national culture in all its richness and diversity. Running alongside the professional productions will be opportunities for young people, schools and communities across the UK to make connections between diaspora communities in the UK and their countries of origin. The Festival will develop new audiences for Shakespeare, create opportunities for participation and inspire lasting relationships between professional artists and between communities and cultures.

The Festival will launch on Shakespeare’s Birthday, 23 April 2012, in its three main national centres; it will start in Stratford-upon-Avon, visit Newcastle for 4 weeks and culminate in a six-week Festival in London immediately prior to the start of the Games.

Delivery partners The Royal Shakespeare Company, National Theatre, Shakespeare’s Globe, and seven International theatre companies to be confirmed.

General stats 300 performances and 50 related events over 22 weeks (Stratford/London/ Newcastle). Over 800 professional artists from across the world. 250,000 ticket sales (Stratford/London/Newcastle). A minimum of 10 theatre venues in Stratford, Newcastle and London.

Key dates 23 April to 27 July 2012

Presenting partner rights Accreditation & branding Branding on all related print output from RSC (estimated 2.4m pieces over 18 months + poster campaigns and press coverage with a combined marketing value of over £1m), the National Theatre and Shakespeare’s Globe; programme advertisements; bespoke printed credentials; digital communications plan including dedicated web pages and links on relevant microsites. Branding on London 2012 marketing.

Venue presence Branding at all festival venues in London, Stratford upon Avon and Newcastle for the duration of the WSF including: designated and branded spaces for promotion and entertainment; graphic/digital displays; product and print placement.

22 Hospitality & entertainment Bespoke to the sponsor according to their requirements across the full Festival programme in the UK including: extensive ticket allocation for best seats in the house in all UK venues; invitations to all WSF related private events; press night guest places and post show hospitality at all UK venues; opportunities to host additional exclusive events around sponsored production in all UK venues with cast and creative team; complimentary corporate membership of the RSC.

Media activity A dedicated WSF media team will work to maximise all media opportunities related to the WSF. National media campaign according to sponsor’s own priorities.

Employee engagement Employee engagement activities can include workshops and tailor made programmes.

Presenting partner fee – £1m Additional opportunities: National schools programme.

Friends sponsorship rights Credits – Friends ‘Thank you’ credits (non-branded) – online, on press releases, programmes, free sheets. Hospitality – 2 invitations to 1 production and pre-performance reception in London & Stratford.

23 Open Weekend Open Weekend 2009-11 will be a celebration of the Cultural Olympiad and arts in the UK. It will be an annual opportunity for culture to take its place in the London Games and to build towards London 2012. As a 3 year countdown to mark the start of the Olympic and Paralympic Games the weekend will create opportunities for new audiences to access unique experiences in a comfortable and relaxed environment, for the UK to see that the Olympic and Paralympic Games are more than sport, and to demonstrate that the Games are truly for everyone.

Open Weekend 2008 Open Weekend 2008 was a 3 day event, taking place on Friday 26, Saturday 27 and Sunday 28 September 2008. The weekend attracted 655 events across the UK with over 750,000 visitors over the three days. Covering 15 arts and culture categories – events ranged from new discoveries to the unusual, from intimate workshops to mass participation events. Examples of 2008 events: Free ballet classes for adults with the English National Ballet. Singing workshops with Soweto Kinch at the Turner Sims Concert Hall. Busking with Billy Bragg at the Southbank. Beau Geste – Generate 2008, a dance performance between a man and a digger. A unique opportunity to tour the Victoria & Albert Museum’s furniture stores.

General stats – 2008 Estimated audience – 750,000 attendees. Geographic reach – UK wide – 421 organisations, 655 events. Demographics – UK public and visitors to the UK.

Key dates Announce Open Weekend dates and theme Spring 2009-11

Marketing campaign begins June 2009-11

Branding kits distributed June 2009-11

Open Weekends July 2009-11

Presenting partner rights Branding on pre-event marketing Branding on the Open Weekend website, listings, registration site, confirmation emails, Information and Marketing Pack (800-1,000 packs distributed) and regional and national press releases. Presenting Partner acknowledgement on external listings sites – Visit London, Visit Britain & Culture 24. Branding on London 2012 marketing.

Branding at events Event Guide – UK wide distribution of 500,000 Guides. Branding on 450,000 Postcards, 24,000 Posters, 100 External Banners and 600 web banners as part of Visual Tool Kit.

Presenting partner fee – £680k Additional opportunities: Open Weekend Award – awarded each year to one event (criteria tbc). Open Weekend 2012 event.

Friends sponsorship rights ‘Thank you’ credits on Open Weekend website, information & marketing packs and Event Guide.

24 Presenting partner opportunities Next Steps These are available on a first look basis to TOPs and Tier 1 Partners from receipt of this prospectus to 31 March 2009. During this time meetings can take place with arts partners, facilitated by London 2012, to discuss specific projects in depth.

Friends of the Cultural Olympiad Partners interested in this tier can discuss details at any time from receipt of this Prospectus. This tier is open to all Partners from December 2008 onwards.

25 Summary of Friends Benefits

Credits (text) per friend Hospitality per Friend

Artists Taking The Lead Online (12 venues) 2 invites to breakfast or evening Press releases reception x 12 venues Exhibition Guides x 12 venues

World River Online 2 invites to 2010 launch reception Press releases 2 invites to 2012 Somerset House Printed programmes/free sheets post show party

Youth Music Voices Online 2 invites to one major performance Press releases p.a. + pre performance drinks Printed programmes/free sheets

Discovering Places Online 2 invites to annual major Action Press releases Replay event Printed programmes/free sheets

Stories of the World Online (12 venues) 2 invites to breakfast or evening Press releases reception for each exhibition x 12 Exhibition Guides x 12 venues venues

Film – Shorts Online 2 invites to one major showcasing Press releases event p.a. eg London Film Festival Printed programmes/free sheets Annual Awards Ceremony

Film – Talks Online 2 invites to opening or closing Press releases reception Printed ‘Talks’ programmes 2 invites to each day of ‘Talks’

Unlimited Online 2 invites to 2009 launch reception Press releases 2 tickets to South Bank platform Printed programmes/free sheets 2010 -12

World Shakespeare Festival Online 2 invites to one production and Press releases pre-performance reception – London Printed programmes/free sheets & Stratford

Open Weekend Online N/A Press releases Printed programmes/free sheets

+ 2 London 2012 hospitality events p.a. at a prestigious cultural venue – 20 invitations per Friend per event

26 Thank you

London 2012 would like to thank our partners for their support

The London Organising Committee of the Olympic Games and Paralympics Games Ltd

Worldwide partners

Official partners

Official supporters

Cadbury Deloitte

Olympic Delivery Authority

The construction of the venues and infrastructure for the London 2012 Games is funded by: London 2012 23rd Floor, One Churchill Place Canary Wharf, London E14 5LN Reception +44 (0) 203 2012 000 Fax +44 (0) 203 2012 001 www.london2012.com

Publication code LOC2008/75.

This document and the official Emblems of the London 2012 Games are © London Organising Committee of the Olympic Games and Paralympic Games Ltd (LOCOG) 2008. All rights reserved.

Published December 2008

This document is printed at an environmentally aware ISO4001- certified printer on recycled paper.