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London 2012 Cultural Olympiad Sponsorship Prospectus

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London 2012 Cultural Olympiad Sponsorship Prospectus London 2012 Cultural Olympiad Sponsorship Prospectus culture welcome “The Olympics is the wedding of sport and art” Pierre de Coubertin (1863-1937) Jude Kelly OBE Chair of Culture, Ceremonies and Education, LOCOG “Working together with this country’s great artists and institutions, we will ensure that we have a programme that will inspire participation, enable everyone to get involved and unleash the creative talents of young people across the whole of the UK.” On the cover: Sebastian Coe appears in Martin Creed’s “Work No. 850” at Tate Britain as part of the Cultural Olympiad launch weekend on 26 September 2008 Contents Introduction 4 The Sponsorship Model 5 Projects Artists Taking the Lead 6 World River 8 Youth Music Voices 10 Discovering Places 12 Stories of the World 14 Film – Shorts 16 Film – London International Film Talks 19 Unlimited 20 World Shakespeare Festival 22 Open Weekend 24 Next Steps 25 Summary of Friends Benefits 26 3 Major projects Introduction London’s successful bid to host the 2012 Olympic and Paralympic Games was built on the commitment to create cultural projects that would involve and inspire everyone in the UK and across the world. Ten strands of work have been developed, and the projects will form the centerpiece of the Cultural Olympiad and will be phased over the coming four years. The projects referred to in the Prospectus form the bulk of the Cultural Olympiad, although there are a small number that are still in development, including Carnivals, Dance, and a youth project from the Legacy Trust. Prospectus for London 2012 Partners This document outlines the opportunities for London 2012 Partners to become involved with the Cultural Olympiad. It includes a summary of each project and a list of rights for Presenting Partners and Friends. In all cases funding from a London 2012 Partner will go directly towards the Cultural Olympiad programme. 4 There are 2 options for Partners to become involved with the Cultural The Sponsorship Olympiad: Model 1 – Friends The Friends opportunity spans all projects, delivering a standard set of benefits including: – invitations to VIP receptions – over a 4 year period there will be over 200 VIP invitations across the majority of Cultural Olympiad events in London and the Nations & Regions for each Friend, including two major London 2012 – hosted events a year in a leading cultural venue – for example a breakfast at the British Museum followed by a private view of an exhibition. – credits on a wide range of Cultural Olympiad publicity materials and websites produced by our cultural partners. – credits on the London 2012 Cultural Olympiad website. Our partners include many of the UK’s major cultural institutions – art galleries, film bodies, museums, concert halls and theatres – as well as heritage and environmental organisations. Some will be in London – for example, Somerset House, the Tate, the Barbican and British Museum; many will be in the Nations and regions – for example the National Museum of Scotland. In total there will be more than 15 leading arts, heritage and environmental organisations included in the Friends package. Activation – Friends of the Cultural Olympiad have the right to run internal promotions eg for tickets/backstage passes. The cost of the Friends package is £150k over the 4 years 2009-12. It is open to all London 2012 Partners. 2 – Presenting partners Each Cultural Olympiad project has the opportunity for one London 2012 Partner to acquire Presenting Partner rights. Rights – these differ from project to project – see the following pages for details on each project. Fees – vary according to scale, ranging from £155k to £1m. Activation – all Presenting Partner opportunities carry the right to run external promotions eg for tickets/backstage passes. The investment figures quoted are a base line sponsorship fee to deliver a quality project, but each project is scaleable depending on the ambition and agenda of both the London 2012 Partner and the arts organisation. Ideas for extending the Partnership benefits for each project are included in the descriptions below and we would welcome a dialogue with our Partners on how best to match their objectives with any specific Cultural Olympiad project. 5 Artists Taking A series of 12 cutting edge artists commissions in 12 contrasting locations across the UK in the run up to 2012, showcasing the best creative talent the Lead in the UK. The commissions could take the form of festivals, installations, performances or events, for example the Manchester Passion or the giant spider that took over Liverpool. They could take place in a city centre or up a hillside, within a concert hall or on a beach, but all of them will be fully accessible and celebrate the cultural diversity and creativity of the country. Artists taking the lead will be led by artists, and will showcase the best of the creative talent in the UK. Artists will be challenged to think of ideas like never before to mark this momentous occasion in creative ways, putting a celebratory marker for 2012 in each region. All 12 projects – funded by the UK Arts Councils to £7m – will have their own launch and public events as well as taking part in a unifying celebratory event in 2012. Delivery partners Led by Arts Council England, in partnership with the Arts Councils of Scotland, Wales and Northern Ireland. General stats Estimated footfall – 500,000 across 12 commissions. Geographic reach – UK wide – 12 commissions, one in each of the Nations and Regions. Demographics – traditional arts audience, new talent in arts sector, young people. Arts Council website/Arts News website – 2.4m users p.a. Key dates Project launch eg Roundhouse, London February 2009 Successful projects shortlisted Summer 2009 Major launch announcement September 2009 Commissions under development 2010-11 Commissions unveiled to the public 2011 Celebratory event, London, for all 12 commissions Summer 2012 6 Presenting partner rights Branding on pre-event marketing Branding on leaflets, posters, invitations, press releases publicising all 12 commissions. Branding online including Arts Council/ArtsNews websites (2.4m visitors p.a.). Branding on E-flyers to 880 arts organisations across the UK reaching 1m+ subscribers. In excess of 1m pieces of print in total. Branding on London 2012 marketing. Branding at events If indoor commissions – eg art gallery/concert – Presenting Partner branding on boards at entrance to each regional venue x 12 commissions/venues. If outdoor commissions – Presenting Partner branding on stewards jackets/ crowd barriers/flags, hanging banners, giveaways eg balloons. Branding on exhibition guides/free sheets given to all events x 12 commissions. Welcome message from sponsor CEO in key publications. Hospitality Launch reception, London September 2009 – 50 invitations. Final event reception, London Summer 2012 – 50 invitations. Breakfast or evening reception at each regional venue x 12 commissions (where appropriate) – 20 invitations (240 total). Presenting partner fee – £575k Additional opportunities: UK tour Autumn 2012 of selected commissions. Documentary film recording the progress of all 12 projects and their legacy. Friends sponsorship rights Credits – Friends ‘Thank you’ credits (non branded) – online, on press releases, exhibition guides/free sheets x 12 commissions. Hospitality – 2 invitations per Friend to breakfast or evening reception at each venue (where appropriate) x 12 commissions. 7 World River London welcomes the world in a weekend of spectacular free performances along the Thames. World River is the finale to the Cultural Olympiad and the curtain raiser to the Games, taking place on the weekend of 21/22 July 2012, before the Opening Ceremony. World River is a series of 5 large-scale outdoor stages at iconic locations on the Thames in central London. Each stage will focus on the music and performing arts of a different continent, presenting specially commissioned performances by world-class artists alongside young people and communities covering all 205 Olympic nations. Landmark sites – Somerset House, the Southbank Centre and the Barbican/ Paternoster Square – have already confirmed their participation and discussions are underway with local authorities and arts venues to secure two further riverside locations. These performances will be linked by highly visual processional events across several bridges over the Thames. World River will welcome the world to London for this vibrant celebration of all our cultures. Delivery partners Serious, Southbank Centre, Barbican, Somerset House. General stats Estimated footfall – 500,000 to 1,000,000. Geographic reach – Central London to a national and international audience. Demographics – all ages, demographics, cultures, with particular appeal to families. Key dates 21/22 July 2012 Presenting partner rights Branding on pre-event marketing Online – dedicated microsite, e-flyers to the combined lists of the Barbican, Serious, Somerset House, Southbank Centre and other partners – 200,000 x 3 editions, content on venue partner websites – Barbican, Serious, Somerset House and Southbank Centre, plus others tbc. Media & press – national media campaign, branding on all press releases. Advertising – high impact ‘superside’ advertising on buses on main routes through London. Underground escalator campaign in 5 key stations near the World River stages. Print – sponsor credit on partner monthly and season brochures – 250,000 x 2 editions, on VIP invitations and on free sheets at each event. Branding on London 2012 marketing. Branding at events Branding on stages and on big screens incorporated into all 5 stages, on printed programmes, lanyards and tickets (where applicable). Opportunities for partner to distribute information and promotional offers at 5 major sites and to provide goody bags for artists and for key opinion formers at hospitality events. Stage announcements x 5 stages. 8 Hospitality Special reserved VIP seating and potential for bespoke hospitality packages at some of London’s most iconic venues. 50 invitations to the launch event at Somerset House in 2010 plus the opportunity for a sponsor representative to speak at the event.
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