The State of Education Apps an Analysis of Education Category Market Trends and Top Apps © 2020 Sensor Tower Inc

The State of Education Apps: Introduction

This report is an analysis of the Education categories on the Apple App Store and Google Play. It includes download and revenue trends along with rankings of top apps from Q1 2017 through Q1 2020.

In this report, we classified top apps into subcategories for further analysis:

● School Communication Apps: Apps for communication between teachers and students or parents. These apps are used for sharing assignments, grades, and other communication about schoolwork. ● Kids Education Apps: This subcategory includes apps with kids books, games, and videos. Examples include ABCmouse.com, Epic, and Noggin. ● Language Apps: Language learning apps like Duolingo, Rosetta Stone, and Babbel. ● Music Apps: Music learning apps such as Simply Piano and Yousician. ● Studying Tool Apps: Various studying tools including math problem solvers, flash cards, and homework help apps. ● Brain Game & Puzzle Apps: Educational, trivia, and brain game apps such as Elevate, Lumosity, and Kahoot.

The State of Education Apps: Table of Contents

The State of Education Apps report offers analysis on the latest trends for the Education category:

4. Market Overview - Worldwide: 48. Impact of COVID-19: 83. Music Apps: A look at top apps and countries from the Download and revenue trends for the U.S. revenue and download trends for App Store and Google Play Store Education category following COVID-19 Music education apps like Simply Piano 18. Market Overview - United States: 54. School Communication Apps: 89. Education Advertising: Education download trends in the U.S., U.S. download trends for apps including Education apps’ share of voice and top including subcategory trends Google Classroom, Remind, and ClassDojo advertisers on popular ad networks 26. Market Overview - Europe: 59. Kids Education Apps: 94. Conclusion: The state of Education apps in Europe, U.S. revenue and download trends for Kids Key takeaways from the report highlighting top apps and countries Education apps such as ABCmouse.com 40. Market Forecast: 70. Language Apps: Projected Education app revenue and U.S. trends for Language apps including downloads through 2022 Duolingo, Rosetta Stone, and Babbel

Worldwide Education Download Trends

Quarterly downloads for the Education category, App Store and Google Play

App Store Google Play 1.0B COVID-19 caused a surge in Education app downloads as consumers looked to +30% alternative education options while schools 800M were closed. After a 6 percent Y/Y decrease in +18% Q4 2019, installs bounced back with 30 466M percent Y/Y growth, the highest growth the +17% 600M category has seen since 2017.

406M 407M 398M 396M 389M 351M 321M 291M The lift from COVID-19 was particularly 400M 301M 273M 299M pronounced on the App Store. App Store 257M downloads outpaced Google Play for the first quarter since 2017 off of 46 percent Y/Y 470M 200M growth. By comparison, Google Play saw 17 310M 322M 335M 290M 289M 287M 276M 291M 249M 249M percent Y/Y growth in 1Q20. 217M 242M

Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020

Top Worldwide Education Apps by Downloads

Most installed Education apps on the App Store and Google Play by year

2017 2018 2019 Q1 2020

Duolingo Duolingo - Duolingo - Google Classroom +4 1 Duolingo 1 Duolingo 1 Duolingo 1 Google

Photomath Photomath - U-Dictionary +1 Duolingo -1 2 Photomath 2 Photomath 2 NetEase 2 Duolingo

Peak U-Dictionary NEW Photomath -1 Photomath - 3 Brainbow 3 NetEase 3 Photomath 3 Photomath

Babbel Kahoot +4 Study the Great Nation NEW Cake NEW 4 Lesson Nine 4 Kahoot 4 Alibaba 4 Playlist

Driver Handbook Google Classroom +4 Google Classroom - U-Dictionary -3 5 Jiang Yinghao 5 Google 5 Google 5 NetEase

Hello English Babbel -2 Kahoot -2 Simply Piano +3 6 Intap Labs 6 Lesson Nine 6 Kahoot 6 JoyTunes

Memrise Peak -4 BYJU’s +3 BYJU’s - 7 Memrise 7 Brainbow 7 BYJU’s 7 BYJU’s

Kahoot Liulishuo NEW Math Learner NEW Tencent Classroom NEW 8 Kahoot 8 Liulishuo 8 Fun Games For Free 8 Tencent

Google Classroom 9 Remind NEW 9 Simply Piano NEW Kahoot -3 9 Google Remind101 JoyTunes 9 Kahoot

10 Homework Aid 10 BYJU’s NEW 10 Peak -3 10 Study the Great Nation -6 Small Boat Out To Sea BYJU’s Brainbow Alibaba

Download Growth by Country Following COVID-19

Weekly download growth following 200th confirmed case, App Store and Google Play

300% Education app downloads generally spiked in the first few weeks following the country’s 250% 200th confirmed case. China’s Education downloads grew by more than 250 percent vs.

200% the pre-COVID-19 baseline.

150% COVID-19’s spread varied by country, as did measures taken to control the spread. 100% Italy Impacts on Education app installs were also Spain quite different, with Italy and Spain seeing Japan China U.S. higher growth than the U.S. and South Korea. 50%

South Korea 0% Week 0 marks the country’s 200th confirmed case of COVID-19. Growth is compared to each country’s average downloads during the five weeks prior to the -50% -5 -4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 country’s 200th confirmed case. China data only Week includes the App Store.

Downloads for Top School Communication Apps

Quarterly U.S. downloads of top School Communication apps

8M School Communication apps received the Google Remind ClassDojo Flipgrid Canvas PowerSchool Classroom Student Mobile bulk of their downloads during the third 7M Google quarter around the start of the school year in Classroom the U.S. Remind, ClassDojo, and Google 6M Classroom were the top apps in Q3 each of the past three years. 5M

4M In Q1 2020, the coronavirus created a shift towards remote education. Google Classroom 3M Remind was the primary beneficiary of this as it became the top overall Education app by U.S.

2M ClassDojo installs in the quarter. Flipgrid, an app with a Flipgrid social focus, also experienced a boost in 1Q20. Canvas Student 1M PowerSchool Mobile

Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020

Top U.S. Kids Education Apps by Downloads

Most installed Kids Education apps on the U.S. App Store and Google Play by year

2017 2018 2019 Q1 2020

ABCmouse.com ABCmouse.com - ABCmouse.com - ABCmouse.com - 1 Age of Learning 1 Age of Learning 1 Age of Learning 1 Age of Learning

Nick Jr Epic +5 PBS KIDS Games +1 Epic +1 2 Viacom 2 Epic Creations 2 PBS KIDS 2 Epic Creations

PBS KIDS Video PBS KIDS Games +2 Epic -1 Adventure Academy NEW 3 PBS KIDS 3 PBS KIDS 3 Epic Creations 3 Age of Learning

ABC Kids PBS KIDS Video -1 Noggin +2 Kiddopia +5 4 RV App Studios 4 PBS KIDS 4 Viacom 4 Kiddopia

PBS KIDS Games Nick Jr -3 PBS KIDS Video -1 PBS KIDS Games -3 5 PBS KIDS 5 Viacom 5 PBS KIDS 5 PBS KIDS

Peppa Pig: Paintbox Noggin +3 GoNoodle +1 Noggin -2 6 Entertainment One 6 Viacom 6 GoNoodle 6 Viacom

Epic GoNoodle NEW Homer Reading +3 GoNoodle -1 7 Epic Creations 7 GoNoodle 7 Homer 7 GoNoodle

Starfall ABC Kids -4 Nick Jr -3 PBS KIDS Video -3 8 Starfall Education 8 RV App Studios 8 Viacom 8 PBS KIDS

Noggin 9 Starfall -1 9 Kiddopia NEW Kids A-Z +6 9 Viacom Starfall Education Kiddopia 9 Lazel

Kids A-Z 10 Homer Reading NEW 10 Pinkfong Baby Shark NEW 10 Khan Academy Kids NEW 10 Lazel Homer SmartStudy Khan Academy

Top App Revenue Market Share

Proportion of U.S. gross revenue by Language apps among top 100 Education apps

Duolingo Rosetta Stone Babbel Pimsleur Memrise Other Duolingo had more than half of the U.S. revenue among top language apps in Q1 13% 19% 25% 12% 31% 2020. This was up from 27 percent in 2018, 2017 when Rosetta Stone and Babbel were close behind at 22 percent each.

27% 22% 22% 8% 22% 2018 While Memrise’s U.S. revenue has remained steady at around $700K per quarter, other language apps like Duolingo, Rosetta Stone, and Pimsleur saw huge growth. As a result, 48% 18% 13% 2% 4% 15% 2019 Memrise's market share fell from 12 percent in 2017 to 3 percent in Q1 2020.

Note Regarding Revenue Estimates 52% 16% 10% 3% 3% 16% Our revenue estimates include spending on paid apps,

Q1 2020 in-app purchases, and in-app subscriptions. Data in this report captures gross revenue, including the cut taken

0% 25% 50% 75% 100% by Apple or Google.

Language 9 The State of Education Apps: There’s More!

The full State of Education Apps report is available exclusively to Sensor Tower Enterprise customers. Request the full report from our sales team ([email protected]):

Additional Insights in the Full Education Report (86 more pages) • Top Education Apps and Top Countries • A Market Overview of Mobile Education in the U.S. and Europe • A Forecast of Download Growth by 2022 • A Summary of School Communication, Kids Education, Language, and Music Education Apps • And more!

Request the Full Education Report

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