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SMARTSTUDY, Creating Global Educational Content

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SMARTSTUDY, Creating Global Educational Content Adobe Customer Story SMARTSTUDY, creating global educational content. Education content company uses Adobe Creative Cloud for teams to collaborate in generating distinctive content for target audiences. “Adobe Creative Cloud for teams offers seamless workflows to create digital content and makes it easier for team members to share work. This frees up valuable time to focus on creating more compelling experiences for customers.” Park Hyun-woo, Executive Vice President, SMARTSTUDY SOLUTION RESULTS Adobe Creative Cloud for teams COST SAVINGS STABLE PROCESS IMPROVED CREATIVITY FASTER COLLABORATION Reduced time and costs Fewer file compatibility and Better content creation Understanding of different associated with managing software version issues through access to a wide creative disciplines helps licenses range of tools and the latest to improve the speed of technology collaboration Adobe Customer Story SMARTSTUDY Global educational content company in the spotlight Established in 2010 SMARTSTUDY, a content company established in 2010, is steadily gaining attention with its mobile Employees: 100 educational content including products such as PINKFONG and Jellyking. The company’s PINKFONG series, a SMARTSTUDY signature brand that delivers mobile content for infants spanning children’s songs, fairy tales, Seoul, South Korea gestures, and drawings, has topped the 2014 education category by revenue on both the Google Play Store www.smartstudy.co.kr and Apple App Store in several countries. The PINKFONG series has had an average of more than 900,000 daily users in 158 countries. PINKFONG is the perfect culmination of SMARTSTUDY’s expertise in content creation. It is a series of apps CHALLENGES that reflect the company’s pride in providing quality content and ground-breaking services based on • Efficient license management for thorough analysis of user segments. growing company with expanding workforce “From content planning and creation to distribution and operations, the PINKFONG series results from excellent ideas, strong production capabilities, and smooth collaboration among every member of the • Support for stable content creation SMARTSTUDY family,” says Park Hyun-woo, Executive Vice President of SMARTSTUDY. “We chose Adobe without file compatibility or software Creative Cloud for teams because it offers seamless workflows to create digital content and that makes it version issues easier for team members to share work. This frees up valuable time to focus on creating more compelling • Strengthen creative competency experiences for customers.” Evolution of communication and the way of collaboration The PINKFONG series consists of more than 520 apps featuring games, learning, and comics, including the 2D animated PINKFONG Kids Songs and Stories app. The apps are available on YouTube and regional popular video platforms, such as China’s Youku, in four languages including Korean, English, Chinese, and Japanese with culturally localized content. As PINKFONG’s educational content becomes available in more countries and across more platforms, the need to reproduce the content is growing. This is especially true when it comes to video, which requires complex and time-consuming production work. Adobe Photoshop CC and Illustrator CC are used for image and character creation, Flash Professional CC for animations, Audition CC for sound editing, and After Effects CC for post-production work. “It’s difficult to maintain quality with limited time and an increasing workload, so we’ve had to really think about ways to more efficiently create content,” says Hyun-woo. Moreover, in the past, image, character, graphics, video, and sound creation and editing were all done separately. Even simple tasks such as image conversion, text revision, and video coding required considerable time and cost. Adobe Customer Story With the introduction of Adobe Creative Cloud, creative professionals have a higher work efficiency. “With Creative Cloud for teams, as tools outside individual specialties become more accessible, the scope of collaboration is widening,” explains Hyun-woo. “Through this, our understanding of tools and processes used in different areas is growing and communication skills, both individual and organizational, have improved along with productivity. Ultimately, this serves as a foundation for creating even more outstanding content.” Strengthened creative competency One of the reasons behind PINKFONG’s success in global markets lies in a corporate culture that is not afraid of trial and error, and an unceasing effort to develop new and original content based on continuous analysis of target users—that is, infants and their parents. “With full support for new projects and a focus on career development for our employees, we have a lot of multi-skilled team members. Designers double as planners and developers double as video editors,” says Yoon Hye-gyeong, Director, SMARTSTUDY. “With Creative Cloud for This trend has become particularly marked since the introduction of Adobe Creative Cloud for teams. Using teams, as tools outside the various apps and continuously updated technology of Creative Cloud, SMARTSTUDY staff can further individual specialties become cultivate their skills as creative professionals skilled at working across creative disciplines. more accessible, the scope of ”I’m currently using the new Character Animator in After Effects CC to apply animation to PINKFONG content,” collaboration is widening.” says Jang Eun-young, Artist, SMARTSTUDY. “It’s now possible to do animation work in less time, and I can also produce more creative content using the innovative features that let me convey natural emotions that change Park Hyun-woo, Executive Vice with the character’s facial expressions.” President, SMARTSTUDY Convenient license management and stability Along with SMARTSTUDY’s growth and a significant increase in staff creating content, SMARTSTUDY had to consider the cost of acquiring and managing additional software licenses. This was an important factor in the company’s decision to adopt Adobe Creative Cloud for teams. In terms of installation and management, boxed software was cumbersome because an IT administrator had to check user-specific serial numbers and install programs according to roles. Problems such as loss of serial numbers or version-related file compatibility often occurred, especially when there were changes in personnel. Adobe Creative Cloud for teams enables management of all of these licenses through the Admin Console. “Adobe Creative Cloud for teams lets us conveniently add or delete user authorizations according to personnel changes using email addresses, and users can easily install programs themselves. Above all, with continuous updates of Creative Cloud, we now have a stable production environment free of program errors and file compatibility problems,” says Kim Seung-ho, Software Engineer, SMARTSTUDY. Adobe Customer Story SOLUTION AT A GLANCE A giant leap to a global content company • Adobe Creative Cloud for teams. SMARTSTUDY plans to broaden user touchpoints at home and abroad by expanding the areas of its Apps used include: content creation and other services beyond mobile devices to multiple platforms and multiple channels • Adobe Photoshop CC across the web including smart TV and IPTV. According to this plan, the PINKFONG YouTube channel audience is growing by leaps and bounds and with the launch of the Youku channel in China, the global • Adobe Illustrator CC community continues to grow. • Adobe InDesign CC “Our goal is to provide the best possible content to users without limitation on platforms and channels. • Adobe After Effects CC Above all, we will continue to grow our competencies by bolstering how we use Adobe Creative Cloud • Adobe Audition CC for teams to help us produce quality content,” says Hyun-woo. • Adobe Premiere Pro CC For more information www.adobe.com/creativecloud/business/teams.html Adobe Systems Incorporated 345 Park Avenue Adobe, the Adobe logo, Adobe Audition, Adobe Premiere, After Effects, Illustrator, InDesign, and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. San Jose, CA 95110-2704 All other trademarks are the property of their respective owners. USA www.adobe.com © 2015 Adobe Systems Incorporated. All rights reserved. 9/15.
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