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Baby Shark”: Simply “Doo Doo Doo Doo Doo Doo” to Success

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Baby Shark”: Simply “Doo Doo Doo Doo Doo Doo” to Success This material is exclusively prepared for Ringle Customers Material for your English session [Short Memo] Pinkfong’s “Baby Shark”: Simply “doo doo doo doo doo doo” to success [source: https://hot1005fm.com/baby-shark-tv-show-coming-netflix-nope-craze-isnt-going-anywhere/] 0 본 자료는 저작권 법에 의해 보호되는 저작물로, Ringle 사에 저작권이 존재합니다. 해당 자료에 대한 무단 복제/배포를 금하며, 해당 자료로 수익을 얻거나 이에 상응하는 혜택을 누릴 시 Ringle 과 사전 협의가 없는 경우 고소/고발 조치 될 수 있습니다. This material is exclusively prepared for Ringle Customers [Summary in English] The music of Pinkfong—the children’s educational brand of SmartStudy, a South Korean educational entertainment company—is currently at the top of American and British music charts. ● Pinkfong: The Pinkfong brand includes children’s songs, games, and animations produced by SmartStudy, an edutech company. While Pororo (the most popular character among Korean children) focuses on animation, Pinkfong focuses on songs. Pinkfong has produced more than 2,000 children’s videos and 125 app series, illustrating the animal kingdom with humor and satire that even adults can enjoy. Pinkfong is rising as one of the world’s top educational companies, serving 1.5 billion children worldwide with over 20 billion views on YouTube. ● “Baby Shark”: “Baby Shark” is one of many children’s songs by Pinkfong and has been successful worldwide, as evidenced by ranking on the Billboard Hot 100. The song, titled “The Shark Family” in Korean, introduces a family of sharks—the “cute” baby shark, the “pretty” mommy shark, the “strong” daddy shark, the “stylish” grandpa shark, and the “kind” grandma shark—hunting for fish. The song is characterized by the addictive chorus that goes “doo doo doo doo doo doo.” ● Billboard: Pinkfong ranked #32 on the Billboard Hot 100 in January 2019. Only a handful of Korean songs have [1] made it to the Hot 100: Psy’s “Gangnam Style” (2012) and “Gentleman” (2013); BTS’s “Idol” (11st), “MIC Drop (Steve aoki Remix)” (28th), and “DNa” (67th); Wonder Girls’ “Nobody” (76th); and CL’s “Lifted” (94th). “Baby Shark” was also introduced on american talk shows like The Ellen Show and The Late Late Show with James Corden. ● Original Song: The original song behind “Baby Shark” was a North american children’s song and was remade in 2015 by SmartStudy through Pinkfong. Recently, american songwriter Jonathan Robert Wright filed a lawsuit against SmartStudy for plagiarizing “Baby Shark,” a song he released in 2011, but SmartStudy claims that there is no case because the song is based on a nursery rhyme unprotected by copyright. Critics cite four secrets behind the global success of “Baby Shark.” ● Remaking a [2] nursery rhyme: First, it remade a traditional nursery rhyme from North america, the cultural center of the world. Since North american people are already familiar with the song, they can easily hum along and spread the song around. 1 본 자료는 저작권 법에 의해 보호되는 저작물로, Ringle 사에 저작권이 존재합니다. 해당 자료에 대한 무단 복제/배포를 금하며, 해당 자료로 수익을 얻거나 이에 상응하는 혜택을 누릴 시 Ringle 과 사전 협의가 없는 경우 고소/고발 조치 될 수 있습니다. This material is exclusively prepared for Ringle Customers ● Addictive chorus: The “doo doo doo” chorus leads the song and acts as an addictive element that’s easy to sing along to. ● Global versions: The lyrics and melody of “Baby Shark” are very simple and easy to sing along in any language, greatly contributing to its global expansion. In fact, there are many [3] covers of the song translated into various languages and uploaded to YouTube. ● Expansion through YouTube: Famous musicians such as Red Velvet and Black Pink contributed to the initial word-of-mouth expansion by singing “Baby Shark” on popular TV shows. Later, people around the world uploaded their covers of the song and dance on YouTube. SmartStudy, which created Pinkfong and “Baby Shark,” started as a subsidiary of Samsung Publishing and is now emerging as a world-renowned edutech startup. ● SmartStudy was launched by three people in March 2010. Kim Min-seok worked at Nexon, a famous online game company, before founding his own business. He started focusing on children’s education after moving to Samsung Publishing in 2008. He is also the son of the founder of Samsung Publishing. ● Despite having produced various children’s content such as books and videos since its inception, SmartStudy said it created the Pinkfong brand without high expectations. The company chose to make short, simple children’s songs set to video and branded itself hot pink. ● although Pinkfong didn’t receive a lot of attention at first, it all changed once K-pop stars began singing “Baby Shark” on popular TV shows and their Korean and Southeast asian fans shared the video, drawing attention from the Pinkfong brand. SmartStudy emerged as a global edutech company when the English version of “Baby Shark” topped the american and British music charts. ● In an interview, CEO Kim Min-seok pinpointed Pinkfong’s success to three factors. First, they steadily produced and uploaded content of a consistent concept. Second, they produce simple videos that are easy to make. While fanatics will support fancy videos, the general public will be drawn to basic, familiar characters. Third, they write lyrics that focus on satire and humor, which can be enjoyed by both children and adults. Pinkfong is famous for its videos that children and parents watch together, unlike other children’s education shows that only children watch. ● That said, some critics say that SmartStudy is [4] rehashing “Baby Shark” after its success instead of producing new children’s songs. Meanwhile, other critics suggest that repeatedly 2 본 자료는 저작권 법에 의해 보호되는 저작물로, Ringle 사에 저작권이 존재합니다. 해당 자료에 대한 무단 복제/배포를 금하며, 해당 자료로 수익을 얻거나 이에 상응하는 혜택을 누릴 시 Ringle 과 사전 협의가 없는 경우 고소/고발 조치 될 수 있습니다. This material is exclusively prepared for Ringle Customers showing the same content is educational for children and effective in terms of increasing brand recognition. How did a Korean children’s song rank so high on the Billboard Hot 100? Will Pinkfong be forgotten as a one-hit wonder, or does it have the potential to continually make hit songs like BTS? Discuss Pinkfong with your Ringle tutor and receive feedback on your English usage. 3 본 자료는 저작권 법에 의해 보호되는 저작물로, Ringle 사에 저작권이 존재합니다. 해당 자료에 대한 무단 복제/배포를 금하며, 해당 자료로 수익을 얻거나 이에 상응하는 혜택을 누릴 시 Ringle 과 사전 협의가 없는 경우 고소/고발 조치 될 수 있습니다. This material is exclusively prepared for Ringle Customers [Summary in Korean] 한국에서 제작된 유아 교육 콘텐츠 ‘핑크퐁’의 음악 ‘상어가족’이 미국/영국 음원 차트를 석권 중입니다. • 핑크퐁: 핑크퐁은 유아 교육 에듀테크 기업인 스마트스터디에서 제작한 동요, 게임, 애니메이션 등의 콘텐츠를 통칭하는 브랜드임. 국내 어린이들이 가장 좋아하는 콘텐츠인 뽀로로가 애니메이션 위주라면, 핑크퐁은 동요 중심의 콘텐츠로 구성되어 있음. 핑크퐁에는 약 2,000 여 편의 동요 동영상 콘텐츠와 125 개 이상의 앱 시리즈가 존재하며, 살벌한 야생세계를 해학과 풍자로 보여주는 콘텐츠가 중심이 되어 어른들도 함께 즐길 수 있다는 평가를 받는 중. 핑크퐁은 전 세계 1.5 억 명의 어린이들을 고객 층으로 보유 중이며, 유튜브에서 20 억 뷰 이상을 달성하고 있는 전 세계 최고의 유아 교육 콘탠츠 업체로 급부상 중임. • 상어가족: 상어가족은 핑크퐁 내 수록된 동요 중 하나로, 최근 빌로드 Hot 100 에 오르는 등 전 세계적 성공을 거두고 있는 음원임. 상어가족은 귀여운 아기상어, 어여쁜 엄마 상어, 힘이센 아빠 상어, 멋쟁이 할아버지 상어, 자상한 할머니 상어를 순서대로 소개하며, 상어가족이 물고기를 사냥하는 내용을 다룬 동요로서, ‘뚜루루뚜루’ 라는 중독성 강한 후렴구가 반복되는 것이 특징임. • 빌보드: 핑크퐁은 2019 년 1 월, 빌보드 Hot 100 중 32 위에 링크됨. 한국 노래 중 Hot 100 에 진출한 노래는, 싸이 '강남스타일'(2012 년)과 '젠틀맨'(2013 년), 방탄소년단 '아이돌'(11 위)·'마이크 드롭' 리믹스 버전(28 위)·'DNa'(67 위), 원더걸스 '노바디'(76 위), 씨엘 '리프티드'(94 위) 뿐임. 또한, 상어가족은 미국의 간판 토크쇼 ‘엘렌 쇼’ 와 ‘제임스 코든쇼’에도 소개되었음. • 상어가족의 원곡: 상어가족의 원곡은 북미권에서 구전되던 동요로서, 스마트스터디에서 핑크퐁을 통해 2015 년 편곡, 번안, 개사하여 어린이 교육용 콘텐츠로 출시하였음. 최근, 미국 동요 자곡가 조너선 로버트 라이트가 본인이 2011 년 발표한 Baby Shark 를 표절했다는 소송을 제기하였으나, 스마트스터디 측은 저작권 없는 전래동요를 바탕으로 만든 노래이기에 표절이 아니라고 주장함. 4 본 자료는 저작권 법에 의해 보호되는 저작물로, Ringle 사에 저작권이 존재합니다. 해당 자료에 대한 무단 복제/배포를 금하며, 해당 자료로 수익을 얻거나 이에 상응하는 혜택을 누릴 시 Ringle 과 사전 협의가 없는 경우 고소/고발 조치 될 수 있습니다. This material is exclusively prepared for Ringle Customers 평론가들은, 상어가족이 전 세계적 히트를 거둘 수 있었던 비결로 4 가지 요인을 꼽고 있습니다. • 북미권 전래 동요를 번안한 힘: 전 세계 미디어의 중심인 북미권에서 익숙한 동요를 번안했다는 점이 첫 번째 성공 요인으로 꼽히고 있음. 애초부터 북미권 사람들의 귀에 익숙한 노래이다 보니, 북미권 사람들이 쉽게 흥얼거리고 쉽게 전파될 수 있었다는 평가가 지배적 • 중독성 강한 후렴구: 동요를 이끌어가는 ‘뚜루루뚜루’ 후렴구가 중독성이 강하고, 흥얼거리기 쉽게 만드는 요소로 작용하고 있음. • 전 세계 각국 현지어 버전: 상어가족의 경우, 가사 및 리듬이 매우 단순하고 쉬운 동요이기에, 전 세계 어떤 언어로도 번안해서 부르기 쉽다는 점이 글로벌 확대에 크게 기여했다는 평가를 받는 중. 실제 다양한 언어로 번안된 상어가족 영상이 유튜브에 업로드 되어 있음. • 유부트를 통한 확대: 레드벨벳, 블랙핑크 등 국내 유명 뮤지션들이 유명 TV 쇼에서 상어가족을 부르며 초기 입소문 확대에 기여하였으며, 이후 유튜브에서 베이비 샤크 챌린지 등을 통해 전 세계 사람들이 상어가족의 노래와 춤을 따라한 콘텐츠를 업로드하며 글로벌 확대에 기여 중 핑크퐁 및 아기상어를 만든 스마트스터디는 삼성출판사의 자회사로 시작하여, 현재는 전 세계에서 주목 받는 에듀테크 스타트업으로 발돋움하고 있습니다. • 스마트스터디는 2010 년 3 월, 세 명의 인원으로 시작됨. 스마트스터디의 창업자 김민석 대표는 창업 이전 유명 모바일 게임사인 넥센에서 경력을 쌓았으며, 2008 년 삼성출판사로 이직한 후 어린이 교육 사업에 집중하기 시작.
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