Baby Shark”: Simply “Doo Doo Doo Doo Doo Doo” to Success
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Appraisals and Critical Discourse Analysis in “Baby Shark” Song Lyric
CLLT 2017 Conference on Language and Language Teaching APPRAISALS AND CRITICAL DISCOURSE ANALYSIS IN “BABY SHARK” SONG LYRIC Muhammad Arif [email protected] Yogyakarta State University Indonesia Abstract This research aims to analyze a phenomenal song entitled “Baby Shark” which is composed by the Pinkfong education brand, a South Korean media startup. The song has become viral over children and even the adults. It is undertaken to find out; the composer’s attitudes, the social relation among the participants, the context of the situation, and the power relation in the discourse. The object of the study is obtained from the whole lyric. Then it is analyzed through Appraisals and Critical Discourse Analysis (CDA) by connecting every single line to the intentional marketing and social context in Indonesia. Finally, the conclusion shows that 1) the composer describes wild animal habits, in this case; the shark, 2) they also supports the representation of the shark family, 3) they explicitly describes what was happen when you faces wild animal and the preventive act to solve it, 4) the song is only a children song which develop their fine motor skills as they have fun, and 5) the song intends to promote and gain support for worldwide costumers through this song. Keywords: Baby Shark, Song, Lyric, Appraisals, Critical Discourse Analysis Introduction The “Baby Shark” series, launched in late 2015, started going viral on YouTube last year, and became the company’s most popular series with 700 million views by July 2017. The startup says the series now has 800 million views and the mobile app is among the top 10 most downloaded in the family apps category in South Korea, Bangladesh, Singapore, Hong Kong and Indonesia. -
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CONTENT CONTENT RAISING THE BAR of Asian content with compelling vernacular originals that capture customers’ hearts INTEGRATED ANNUAL REPORT 2019 101 CONTENT 2018 was a huge year for our movies as our films collectively grossed over RM100 million in local cinemas We continue to captivate viewers’ imagination through our Box office champion comprehensive and eclectic content spread underpinned by our Our movies led the way in FY19, grossing over RM100 million in key differentiator – our own signature vernacular IPs. We produced local cinemas. With 9% share of overall Malaysia GBO collection and commissioned over 12,600 hours of content serving our (comprising international and local releases) and over 60% share of demographically diverse customers across varied ethnic groups who local movies’ GBO collection, this represents our best performance speak various languages and dialects. to date. The simplicity of the narratives yet profound subject matters resonated well among with diverse audiences while uniting Overall viewership has increased in FY19 through the combination Malaysians at the cinemas. of linear, OD and OTT. Linear viewership, measured as TV viewership share remained resilient at 75%, supplemented by growing OD Our highest grossing movie ever, satirical horror movie Hantu Kak consumption as video downloads more than doubled to 54 million Limah was miles ahead of most major Hollywood franchise titles and OTT registered users increased 32% to 2.2 million. released in Malaysia in 2018, raking in RM38 million. Our top performing action flick, Paskal reignited the sense of patriotism Our movies have done exceptionally well in FY19 by setting new among Malaysians and collected RM30 million in ticket sales. -
The Last Bell
Sunday Edition June 2, 2019 BARTOW COUNTY’S ONLY DAILY NEWSPAPER $1.50 Developer plans 500-plus Land bank votes to acquire apartments off Center Road Burnt Hickory BY JAMES SWIFT velopments would take place on roughly 50.72 [email protected] acres and potentially create nearly 200 town- Road property home units, while Phase II development would A massive residential development that fell potentially entail the creation of more than 500 BY JAMES SWIFT through at the apex of the Great Recession ap- new apartment units on about 111 acres on the [email protected] pears to be mounting a comeback more than a north side of Center Road near Interstate 75. decade later — and if an Atlanta-based devel- The roadway infrastructure for a large-scale Members of the Bartow-Car- oper has it his way, the end result could bring subdivision was constructed on the property in tersville Land Bank board voted more than 700 new townhome and apartment the mid-2000s — just in time for the housing unanimously to accept the acqui- units to Cartersville. bubble to burst. sition of 8.14 acres of land at 102 Two companies affi liated with Atlantic Real- “It was just before the recession hit, and that’s Burnt Hickory Road from Bartow ty Partners — Etowah Venture Partners I and what stopped the project,” said Cartersville County — subject to an appraisal II, LLC, respectively — fi led a zoning variance City Planner David Hardegree. “The developer and survey — at a public meeting JAMES SWIFT/THE DAILY TRIBUNE NEWS An Atlanta-based developer has revealed plans to potential- and a rezoning application with the City of Car- who had it back in 2007 or 2008, he went under. -
E-Commerce in South Korea: a Canadian Perspective
E-COMMERCE IN SOUTH KOREA: A CANADIAN PERSPECTIVE REPORT PREPARED BY: Theresa Eriksson, Luleå University of Technology, Sweden Kristin Matheson, Luleå University of Technology, Sweden Dr. Leyland Pitt, Professor of Marketing, Beedie School of Business, Simon Fraser University Dr. Kirk Plangger, King’s College, London, UK Dr. Karen Robson, University of Windsor 1 2 TABLE OF CONTENTS EXECUTIVE SUMMARY 4 INTRODUCTION 5 SOUTH KOREA: THE COUNTRY, THE ECONOMY 7 METHODOLOGY 8 THE SOUTH-KOREAN E-COMMERCE CONTEXT 9 Customer Context 9 The E-commerce Shopping process 11 Products and Brands 15 Online Behaviour 16 Shopping Events and Timing 20 Main Stakeholders 24 Technology and Infrastructure Landscape 27 For Canadian Firms Contemplating E-commerce in South Korea: 32 Marketing Considerations FUTURE OUTLOOK 40 CONCLUSION 41 CASE STUDIES 42 Case Study I: Yogiyo 42 Case Study II: Pinkfong and Baby Shark 46 APPENDIX 53 Digital Technology in South Korea and Canada — A Comparison of Digital Device Ownership, Digital Media Consumption, and Digital Behaviour. ABOUT THE AUTHORS 68 3 EXECUTIVE SUMMARY This report focuses on e-commerce opportunities for Canadian firms in South Korea, one of the world’s most connected markets. Korea is not for the faint-hearted: consumers are very sophisticated and markets are very competitive. Nevertheless, for Canadian firms with excellent offerings and a willingness to provide excellent service, coupled with patience and an ability to build good relationships at all levels, Korea offers significant opportunities. The report proceeds as follows: First, it provides a broad overview of the nation of South Korea with particular focus on e-commerce and online connectivity in that country. -
Baby Shark Live!” Will Continue to Make a Splash Across North America Beginning in March 2020
“BABY SHARK LIVE!” WILL CONTINUE TO MAKE A SPLASH ACROSS NORTH AMERICA BEGINNING IN MARCH 2020 FOLLOWING THE FALL’S SOLD OUT INAUGURAL US TOUR, “BABY SHARK LIVE!” WILL PLAY OVER 70 NEW MARKETS INCLUDING KINGSTON, ONTARIO November 19, 2019 – Pinkfong and Round Room Live are proud to announce that Baby Shark Live!, the brand new, fully immersive concert experience, will continue to make a splash across North America and play over 70 cities this Spring. The live tour of the viral sensation will continue its run starting March 1, 2020 in Independence, MO. The hit show will swim to new markets including Kingston, Ontario. Tickets for Baby Shark Live! At Leon’s Centre will go on-sale Friday, December 13 beginning at 10:00am EST. For tickets and additional information, visit Ticketmaster.ca. “We’re thrilled to bring Baby Shark Live! to so many new markets across North America,” says Stephen Shaw (the tour’s producer and co-president of Round Room Live). “This is a cultural phenomenon and we are very pleased how families have responded to Baby Shark live on stage.” The Fall tour leg of Baby Shark Live! began in Spartanburg, SC and played to excited families across the country. The smash hit show sold out performances across the country during the 6-week run and was seen by nearly 100,000 fans. As previously announced, Baby Shark Live! will visit the 2019 World Series Champions in Washington, DC in June 2020 and, following sold-out performances this Fall, the tour will play repeat engagements in Pittsburgh, PA and Chicago, IL. -
HYBE Corporation Buy (352820 KS ) (Initiate)
[Korea] Entertainment April 6, 2021 HYBE Corporation Buy (352820 KS ) (Initiate) Evolving into a major platform player TP: W340,000 Upside: 37.1% Mirae Asset Securities Co., Ltd. Jeong -yeob Park [email protected] Valuation and recommendation Initiate coverage with Buy and TP of W340,000 We derived our target market value of W13tr for HYBE Corporation (HYBE; formerly Big Hit Entertainment) by applying a P/E of 60x to our 2021-22F average net profit attributa ble to owners of the parent (W218.6bn). Our target multiple stems from our view of HYBE as the leading fan platform provider (with direct and indirect access to top global artists). Post-IPO, HYBE has traded at between 27x and 45x P/E (20% premium to the upper band of the three major domestic entertainment stocks). In our view, a re-rating is due. The company has expanded its artist portfolio through partnerships with Universal Music Group (UMG)/YG Entertainment and its 100% acquisition of Ithaca Holdings. This should allow it to further strengthen the market position of its platforms. Value of fan platform s to come Weverse/Weverse Shop: Millennials/Gen Z -driven platforms poised for exponential growth in into view profits and users In our view, the emergence of direct-to-fan platforms was inevitable, given the new normal of contactless interactions and the distinct content power/strong fan engagement of music. (Music channels account for 40% of YouTube traffic.) HYBE has brought platforms and labels into its fold at lightning speed, creating a sizable lead over potential competition in terms of technology and content. -
U.S. Sending Private Messages to Iran
WWW.TEHRANTIMES.COM I N T E R N A T I O N A L D A I L Y 16 Pages Price 40,000 Rials 1.00 EURO 4.00 AED 39th year No.13545 Wednesday DECEMBER 4, 2019 Azar 13, 1398 Rabi’ Al thani 7, 1441 Intelligence Ministry Forex rate not to be Iran, Wilmots reach Iran’s National Orchestra to arrests members of changed significantly in deadlock over Team perform works by Armenian anti-Revolution network 2 next year’s budget 4 Melli’s future: official 15 composers in Tehran 16 Baqeri: Iran, China reviewing 25- See page 2 year strategic relations document TEHRAN — Mohammad Baqeri, chief tional Relations and cochairman of the U.S. sending of Staff of the Iranian Armed Forces, Iran-China Joint Military Commission. announced on Tuesday that Tehran and “Iran’s Leader views Tehran-Beijing Beijing are reviewing an important docu- relations as strategic. The Chinese pres- ment which will guarantee joint strategic ident has also similar view towards the cooperation for the next 25 years. issue,” Baqeri said. Major General Baqeri’s remarks came He further said, “Iran has drafted an in a meeting in Tehran with Lieutenant important document over the strategy of private General Xia Yoan Ming, the deputy com- 25 years of relationship between the two mander of the Chinese Army’s Interna- nations. 2 Iran starts issuing electronic visas messages for Pakistani citizens TEHRAN - Iran has launched an e-visa Point reported on Monday. system for Pakistani citizens in order to The main purpose of issuing e-visa facilitate their travels through abolishing for Pakistani citizens is to ensure more old-fashioned paper visas. -
What Lies Beneath Baby Shark Song?: a Critical Analysis on Korean Society
Parole: Journal of Linguistics and Education, 7 (1), 2017, 44-52 Available online at: http://ejournal.undip.ac.id/index.php/parole What Lies Beneath Baby Shark Song?: A Critical Analysis On Korean Society Muhammad Arif*, Sulis Triyono Yogyakarta State University, Jl. Colombo No.1, Caturtunggal, Depok, Caturtunggal, Kecamatan Depok, Kabupaten Sleman, Daerah Istimewa Yogyakarta, Indonesia 55281 ABSTRACT ARTICLE INFO This study aims to analyze a phenomenal song entitled “Baby Shark” Paper type: composed by the Pinkfong, a South Korean media startup. The song has Reseacrh Article become viral over children and adults alike. This research is undertaken to find out; the composer’s attitudes, the social relation among the participants, and Article history: the context of the situation in the discourse. The object of the study is obtained Received: 11 December 2017 from the whole lyrics. Then it is analyzed through Appraisals and Critical Revised: 19 February 2018 Discourse Analysis by connecting every single line to the intentional marketing Accepted: 2 March 2018 and social context. Finally, the conclusion shows that “Baby Shark” is a song about local wisdom education in Korea. The composer implicitly admires the Keywords: shark and uses it as metaphor of Korean people mindset. The composer intends . Baby Shark to give his full support and persuades the listener about hard working culture . Song in Korea. Lyrics . Appraisals . Critical Discourse Analysis 1. Introduction This children popular song was started off in 17 June 2016 on “Pinkfong Kids’ Songs and Stories” YouTube channel. It has circulated rapidly and widely from one Internet user to another on YouTube last year. -
TI MES November
STAL L I ON Issue 1 TI MES November Top 5 Billboard Strange M usic A rtists Weather Conditions Colleges A mber A lerts: are Being What A re They? Bribed World Series Champions! Top 5 Singers (According To Billboard) and How They Got There! 1: Post Malone Post Malone started by releasing his song, ?White Iverson? which peaked in Top 20 on the US Billboard Hot 100. In 2018, when he collaborated with Swae Lee for the Spider Man into the Spider-Verse?s song, called ?Sunflower?, which gained him more attention when the song reached the Billboard Hot 100. 2: YoungBoy NBA YoungBoy NBA is an American Rapper, singer, and songwriter. YoungBoy was signed to Atlantic Records, releasing his debut called ?Outside Today? which peaked at number 31 in the Billboard Hot 100. He is now Top 2 in Billboard Top 100 Music Artist Chart. 3: Lizzo Lizzo is an American rapper, singer, and songwriter and she signed with Atlantic Records. She debuted with an album called ?Lizzobangers? and released her song called ?Coconut Oil.? She gained more attention when she released ?Juice? and ?Tempo?. Her 2017 single, ?Truth Hurts? became a hit, and it?s been in the Billboard Hot 100 for 24 weeks 4: Billie Eilish Billie Eilish gained attention when she released her song, ?Ocean Eyes? at age 14. She started singing at a very young age, and she also collaborated with Khalid with a song called ?Lovely? for the show 13 Reasons Why. Her song ?Bad Guy? reached Top 8 in the Billboard Hot 100 as well! 5: DaBaby DaBaby debuted on September 27 and is known for his single called ?Suge?. -
Jason M. Drangel (JD 7204) [email protected] Ashly E
Jason M. Drangel (JD 7204) [email protected] Ashly E. Sands (AS 7715) [email protected] Brieanne Scully (BS 3711) [email protected] Danielle S. Yamali (DY 4228) [email protected] EPSTEIN DRANGEL LLP 60 East 42nd Street, Suite 2520 New York, NY 10165 Telephone: (212) 292-5390 Facsimile: (212) 292-5391 Attorneys for Plaintiff Smart Study Co., Ltd. UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK Civil Case No.20-cv-6458 SMART STUDY CO., LTD., [PROPOSED] Plaintiff 1) TEMPORARY RESTRAINING ORDER; 2) v. ORDER RESTRAINING MERCHANT STOREFRONTS AND DEFENDANTS’ ASSETS AOVCL GLOBAL INC, BIGBUTER, BJQHAN, WITH THE FINANCIAL BORANG, CHENGBO, CLIFF HOME, DRAGON INSTITUTIONS; 3) ORDER TO BABA, EOSOLAR, HLENYOY, IEUMAZ, SHOW CAUSE WHY A INNOHERO, JAMLLY, KANGKANG DIRECT, PRELIMINARY INJUNCTION LEBERY, LICIEN SUNSHINE, SHOULD NOT ISSUE; 4) LONGMENGMENG, MISS LUOPAN, MITY ORDER AUTHORIZING RAIN, MIXTOYS, MOTORUS93, MSUYDSN , BIFURCATED AND NAMI PRODUCTS, NETELUO , OLIVILO , ALTERNATIVE SERVICE; AND ROHERO, SAKOLLA, SHOP AND HAPPY, 5) ORDER AUTHORIZING SLIGHTECH NORTH AMERICA, TICIAGA, EXPEDITED DISCOVERY TINABLESS COME STORE and WENSTYER, Defendants FILED UNDER SEAL GLOSSARY Term Definition Plaintiff or Smart Smart Study Co., Ltd. Defendants AOVCL GLOBAL INC, BigButer, bjqhan, Borang, Chengbo, Cliff Home, Dragon BaBa, Eosolar, HLenyoy, Ieumaz, Innohero, Jamlly, KangKang Direct, LEBERY, Licien Sunshine, LONGMENGMENG, Miss Luopan, Mity Rain, Mixtoys, Motorus93, msuydsn , Nami Products, NETELUO , OLIVILO , Rohero, -
Appendix 4/1 Competition
Appendices Appendix 1 - Case Study 6: Forks Over Knives Documentary Makes $739, 561 Domestic Gross, Upsell Events With $545 To $3,770 Price Per Ticket Forks Over Knives made $739,561 domestic gross. It is a documentary on changing animal-based diet to plant-based diet and the effects of this on diseases such as cancer and diabetes, according to Box Office Mojo which is an IMDB company. It received an IMBD rating of 7.8 out of 10 and a RottenTomatoes.com audience score of 78%. (28) They have a cooking course with a price of $399, as well as a mobile app. (29)(30) In addition, they make revenue by hosting events that teach about healthy living with a ticket price of $545 to $795 to as much as $3770 for a week-long event. (31)(32) Appendix 2 - Case Study 7: Dav Pilkey’s Children’s Book: The Dog Man Targeted For Ages 7 To 12 Stays On The New York Times Bestseller List For 52 Weeks, Captain Underpants Makes $73.92 Million The Dog Man is a children’s book by Dav Pilkey, which is targeted for ages 7 to 12 stays on the New York Times Bestseller List for 52 weeks. The same author also worked on Captain Underpants children’s books, which became a movie with a box office of $73.92 million USD. With over 62 children’s books, this shows that there is a large interest in the children’s books industry. (41)(42) (43) Appendix 3 - Case Study 8: The Baby Book: Everything You Need To Know About Your Baby From Birth To Age Two, Sells Over 1 Million Copies The book by William & Martha Sears sold over a million copies, targeting parents and selling not only the physical book, but also an Audiobook and an MP3 CD. -
U.S. Music Mid-Year Report 2019
NIELSEN MUSIC MID-YEAR REPORT U.S. 2019 1 INTRODUCTION Welcome to the 2019 Nielsen Music Mid-Year Report, which provides an exclusive glimpse at the music industry’s leading trends, data and insights from the past six months. The first half of 2019 saw a six-month record of over 507 billion on-demand streams, an exciting new milestone led by singles and albums by Ariana Grande, Billie Eilish, Halsey, Khalid, BTS, Lil Nas X and Bad Bunny that span a wide array of genres, moods and even languages. LPs continue to show strength and lend resilience to physical albums, as independent retail events like Record Store Day continue to bring music fans in droves. This year’s celebration led to the highest non-holiday sales total at independent retail since 2005, and extended vinyl’s hot streak as the format increases 19% year-to-date. All data cited in this story is compiled by Nielsen Music. In this report, Nielsen is using a 24-week period for this year, running from Jan. 4 through June 20; while last year’s corresponding period ran THE FIRST HALF from Dec. 29, 2017, through June 14, 2018. Also, due to the fact that at mid-year 2018 Nielsen adapted different weighting for album OF 2019 SAW A consumption units for paid-audio streams (1,250 streams per unit), ad-supported streams and video streams (3,750 streams per unit), SIX-MONTH last year’s album consumption unit numbers were updated to reflect the current ratios for this story, in order to present an RECORD OF OVER apples-to-apples comparison.