Highlights SPONSOR nd PACKAGE 22 “de Bandera a Bandera”

Sept. 3 & 4, 2016

CELEBRATING 20 YEARS OF THE FLAGS OF STEEL & PASEO BORICUA

Saturday and Sunday, September 5 & 6, 2015 nd Highlights of the 22 “de bandera a bandera” Fiesta Boricua Saturday and Sunday, September 5 & 6, 2015 22ND FIESTA BORICUA PRESS CONFERENCE FRIDAY SEPT. 4, 2015

Cayey Mayor Hon. Rolando Ortiz Velázquez, joins Ald. Roberto Maldonado in press conference announcing details for 22nd Fiesta Boricua and to thank sponsors.

22ND FIESTA BORICUA NOCHE JIBARA / GUAYABERA GALA FRIDAY SEPT. 4, 2015

On Friday, September 4, 2015, Te Puerto Rican Cultural Center hosted Noche Jibara/ Guayabera Gala at Te National Museum of Puerto Rican Arts and Culture in Humboldt Park. Te gala was the ofcial kick of for the 22nd Fiesta Boricua that ran from Saturday, September 5 thru Sunday September 6, 2015 at Paseo Boricua. Te Gala celebrated the launching of Fiesta Boricua and welcomed the delegation from the city of Cayey, headed by its May- or, the Honorable Rolando Ortiz Velázquez. Tis year, Fiesta Boricua was dedicated to Cayey, its cultural legacy, and to the memory of Jo- sefna “Fifo” Rodríguez- a life long community leader and member of the Board of Directors of the Puerto Rican Cultural Center.

22ND FIESTA BORICUA MISA JIBARA SAT. SEPT. 5, 2015

On Saturday, Father Raul Morales, accompanied by Grupo Aromas, celebrated the traditional Misa Jibara on the main stage. Hundreds gathered from area churches including St. Marks, St. Aloysius, St. Sylvester, Maternity BVM, St. Hedwigs, and many others, immersing themselves in this moving spiri- tual experience. 22ND FIESTA BORICUA ROCKS PASEO BORICUA SEPTEMBER 5TH AND 6TH, 2015 Te 22nd Fiesta Boricua “de Bandera a Bandera” was another huge success. Tis year, many of its tradi- tional aspects such as the celebration of the “Mejor de Nuestro Pueblos” represented by Cayey, “lo Mejor de Nuestro Barrios” represented by Orlando, FL, Misa Jíbara ofciated by Father Raul, and musically ac- companied by Grupo Aroma. In terms of “lo Mejor de Nuestros Barrios”, several activists Jimmy Torres Vélez, organizer Marcos Vilar and community activist Zoraida Andino Rios, and the legendary salsero Domingo Quiñones, traveled from Orlando to highlight the Saturday closing musical event. Cayey was represented by Mayor Rolando Ortiz Velázquez, who headed a delegation of nearly 200 cayeyanos, and learned that Mayor Rahm Emanuel proclaimed September 5 & 6 as Cayey Days in . Cayey also treated Chicago’s Puerto Rican community to the music of Alambre Dulce. Sunday’s closing musical act, was headlined by Orquesta Macabeo, interpreting the latest musical expressions of the millennial gener- ation of Puerto Rico.

Te 2015 Fiesta Boricua added a new dimension to the traditional celebration. Tis was the following:

* A car, bicycle and motorcycle show * A second stage on Campbell and Division, sponsored by Papas Cache featuring local musicians; * A magnifcent, colorful jamboree parade with the Banda Municipal of Cayey and the cabezudos of Pedro Adorno, representing the fgures of Roberto Clemente, , Segundo Ruiz Belvis and Oscar López Rivera.

An aesthetically pleasing mural by Cristian Roldan welcomed the Cayeyanos with an image of Cayey’s native son, the artist Ramon Frade.

Te above additional activities made the 22nd Fiesta Boricua an amazing achievement because of the mul- tiple cultural expressions in our community, but it would not have been the same without the delicious food, the improvised dancing, the multiple expressions of creations of the country’s artisans, and the bombazo at La Casita de Don Pedro. It was a celebration of our community’s life and creativity as well as a cultural immersion for the many non- who enjoyed the weekend on Paseo Boricua.

Tis event would have not been possible without the support of the hundreds of volunteers and the fol- lowing sponsors: Citgo, Erie Family Health Center, Walgreens, Presence St Mary’s Hospital, Comcast Xfnity, Norwegian American Hospital, COMED, Order Express, ASPIRA of Illinois, PACE, Bruce Simon, Children’s Memorial Hospital, Gabe López, St. Anthony’s Hospital. In particular, we want to acknowledge the leadership and commitment of Ald. Maldonado and State Rep. Cynthia Soto. 23rd “de bandera a bandera” Fiesta Boricua Saturday and Sunday, September 3 & 4, 2016

Sponsorship Levels 22ND FIESTA BORICUA 2015 CAYEY “LO MEJOR DE NUESTROS PUEBLOS”

21ST FIESTA BORICUA 2014 SAN LORENZO “LO MEJOR DE NUESTROS PUEBLOS”

20TH FIESTA BORICUA 2013 JAYUYA “LO MEJOR DE NUESTROS PUEBLOS”

19TH FIESTA BORICUA 2012 HORMIGUEROS “LO MEJOR DE NUESTROS PUEBLOS”

19TH FIESTA BORICUA 2011 COMERIO “LO MEJOR DE NUESTROS PUEBLOS” 23RD FIESTA BORICUA 2016 “DE BANDERA A BANDERA” SATURDAY AND SUNDAY, SEPTEMBER 3 & 4

Tank you for taking the time to review this sponsorship proposal for the 23rd annual Fiesta Boricua, 2016.

What is Fiesta Boricua? Fiesta Boricua is one of the largest and most important branded festivals of the Latino com- munity in the Midwest where the best musical, culinary, and artisan proponents of Puerto Rican culture is displayed. Now in its 23rd year it continues to attract crowds of over 150,000 every year onto between and Mozart Street (Paseo Boricua). A summer event for the entire family and friends of all ages; people from the Chicagoland area and as far away as New York, Orlando and Philadelphia, including Puerto Rico make it an annual pastime. On Friday, September 2nd, dignitaries from all sectors ofcially kick-of the festivities at the (Noche Jibara / Guayabera Gala) and welcome guests and sponsors. More information at www.festaboricua.com

Billboard Talent Fiesta Boricua is known for featuring every genre of Puerto Rican music from Bomba y Plena to Salsa, Hip-hop to House music, from Latin Jazz to La Nueva Trova from to Jiba- ro music. Some of the most famous creators of these musical expressions have been featured such as Willie Colón, Eddie Palmieri, Ismael Miranda, Andy Montañez, Victor Manuel, An- drés Jiménez, Roy Brown, Tito Nieves, Yomo Toro, and Adrian Caban “El Topo”.

Unique • Since 1993, Fiesta Boricua is the only street festival celebrated along Paseo Boricua; a commercially and cul- turally vibrant corridor defned by two enormous Puerto Rican fags constructed of steel and weighing 45 tons apiece. Truly an engineering and architectural feat, the fags have won 13 awards, including the prestigious Building of the Year Award by the American Institute of Architecture. Te fags are symbols synonymous to the pride felt by all who identify with being Puerto Rican.

• Fiesta Boricua is the only Puerto Rican festival in Chicago that seamlessly captures a diverse Latino demo- graphic because of the organizers solid reputation for fostering relationships with communities in the Chicago- land area, the Nation and Puerto Rico. While many marketers view this audience as a segmented consumer base, at Fiesta Boricua one marketing method touches over 150,000 individuals, crosses state lines and reaches Puerto Rico.

• It is the only Puerto Rican festival in Chicago that showcases a diferent municipality of Puerto Rico every year (Lo Mejor de Nuestros Pueblos/Te Best of Our Towns). Te Mayor of the municipality accompanies his delega- tion that includes artists, musicians, and poets who participate in the festivals programing attracting thousands of people who have an afnity with the municipality. Also showcased every year is a diferent community in the United States. (Lo Mejor de Nuestros Barrios/Te Best of Our Community). Tese are communities that represents the Puerto Rican diaspora, a consumer base who frequently travel between the U.S. and Puerto Rico.

With growth comes need With municipal budget cuts, more than ever, Fiesta Boricua needs the support of key private sector leaders to bring high-demand talent that attract crowds; consequently providing your company with valuable promotional and onsite exposure to the most infuential consum- er demographic while strengthening your relationship with the Puerto Rican community in Chicago, the United States, and Puerto Rico.

Your Sponsorship Sponsoring Fiesta Boricua gives you an opportunity to get your name in front of over 150,000 people who will see and hear your name; And months afer the festival, people will associate your brand with fond memories. Tere are a number of ways to support the 2016 Fiesta Boric- ua. Including customized onsite brand opportunities. Kindly fnd the sponsorship level that ft your needs.

About our media sponsor: Fiesta Boricua is publicized in many newspapers, radio programs, and television station in the United States and Puerto Rico, and Internet media in Chicago’s growing Latino community. It also receives national exposure on HITN (a cable-based program channel). Over the years several artists have been honored with a bronzed medallion on the Paseo Boricua Walk of Fame.

Te sponsoring community group: Te Puerto Rican Cultural Center (PRCC) is a 501c3 not-for-proft, in existence since 1973 encompassing sixteen community programs including: Consuelo Lee Tapia Child Care, Vida Sida (HIV/AIDS counseling and Diagnostic Center), and Rescate (LGBTQ transitional living program).

Co-sponsors: IL State Representative Cynthia Soto, Alderman Roberto Maldonado and the Division Street Business Development Association (DSBDA). $50,000 Title Sponsor Benefits:

1st Tier Logo Placement Print publication • As Title sponsor, your company has 1st tier • Name and title, 1st tier logo position in logo positioning in all advertising collateral. all print ads.

Name and Title Internet • Sponsors name in title in all print and • Name and title, 1st tier logo position and link broadcast advertising, internet, PR, and on website. event collateral. Reads/sounds like “Your • Name in title, logo and link in a minimum six company & Fiesta Boricua” (6) E-newsletter sent weekly • One special E-newsletter advertising the event Category exclusivity with a message from your company. • As title sponsor, your direct competitors* are excluded from sponsorship at any level.* Radio (Companies offering the same products and/ • Name and title in radio spots to air on or services you offer to your clients and/or Fiesta Boricua partnering radio stations. customers.) Event Premiums On-Premise Promotion • Name and title, 1st tier logo position • 15 all access badges for kick-off (Exclusive) in event collateral materials reception, back stage and all other festival as follows: related events (TBD) •Event Flyer: 20,000 printed and • Presenting sponsor recognition at festival distributed throughout target kick-off event neighborhoods • Opportunity to address audience at festival • Event poster: 5,000 printed and distributed level throughout target neighborhoods • Opportunity to invite a celebrity to sign auto graphs for 1 hour • 10’ x 20’ booth space furnished with a tent, two 8’ Tables, 4 chairs and electricity • Logo on all banners, entrance, stage & step & repeat $25,000 Title Sponsor Benefits:

Pre-Celebration: Media & Advertisement: • 2 tables (16 tickets) the Awards Gala Dinner • 2 page ad section in special edition of La Voz • Name mention by MC del Paseo Boricua newspaper (20,000) • 1 page ad in dinner gala program booklet • 1 full page ad in La Voz del Paseo Boricua • Company banner displayed at gala dinner newspaper & E-magazine post the festival • Inclusion in all media plans listed as “23rd • Brand mention in 200 spots on Univision Radio Fiesta Boricua presented by (Your Company)” Station • 2 half page ads in community newspapers (La Celebration: September 3 & 4, 2016: Raza, Extra) • Company name mentions at all stages • Company banner displayed at the main music • 23rd annual Fiesta Boricua banner stage & scrim • 20,000 Flyers • On stage giveaway & promotions opportunity • 5,000 posters • Area near stage to host corporate VIP • 50,000 programs • Two 10 x10 booths for on-site promotional use (electricity included) • Rights for sampling & premium giveaways from booths • Two 3x10 banners displayed in high traffic areas (must provide banners) • One 2x10 banners in the VIP area (must provide banner) • 6 all access passes (including backstage VIP) • 4 parking passes • Logo placement in all collateral materials (Flyers, posters & program) $10,000 Title Sponsor Benefits:

Pre-Celebration: Media & Advertisement: • 1 table (8 tickets) at the Awards Gala Dinner • 1 page ad section in special edition of La Voz • Name mention by MC del Paseo Boricua newspaper (20,000) • Half page ad in dinner gala program booklet • Half page ad in La Voz del Paseo Boricua • Company banner displayed at gala dinner newspaper & E-magazine post the festival • Mentions on stage • Brand mention in 200 spots on Univision Radio Station Celebration: September 3 & 4, 2016: • 2 half page ads in community newspapers • Company name mentions at all stages (La Raza, Extra) • Company banner displayed at the main music • 23rd annual Fiesta Boricua banner stage & scrim • 20,000 Flyers • One 10 x10 booths for on-site promotional use • 5,000 posters (electricity included) • 50,000 programs • Rights for sampling & premium giveaways from booths • Two 3x10 banners displayed in high traffic areas (must provide banners) • One 3x10 banners in the VIP area (must provide banner) • 4 all access passes (including backstage VIP) • 2 parking passes • Logo placement in all collateral materials (Flyers, posters & program) $5,000 Title Sponsor Benefits:

Pre-Celebration: • 2 tickets for the Awards Gala Dinner • Mentions on stage

Celebration: September 3 & 4, 2016: • Company name mentions at all stages • Company banner displayed at the main music stage & scrim • One 10 x10 booths for on-site promotional use (electricity included) • Rights for sampling & premium giveaways from booths • 2 all access passes (including backstage VIP) • 1 parking passes

Media & Advertisement: • Half page ad in Extra newspaper • Half page ad and coverage in La Voz del Paseo Boricua newspaper & E-magazine post the festival • 23rd annual Fiesta Boricua banner • 20,000 Flyers • 5,000 posters • 50,000 programs Thank you 2015 Sponsors

Bruce Simon Gabe López Details and Terms Make checks payable to: Puerto Rican Cultural Center /Fiesta Boricua 2739 W. Division St. Chicago, Il. 60622 Attn: Lisette Fuentes

Name: Title:

Organization: Phone:

Address: State: Zip:

Contact:

Email:

Sponsorship Level:

Authorized Signature: Send this form with check to address listed above or fax to (773) 913-0706

Fiesta Boricua Coordinating Committee Administrative Coordinator & Music Coordinator & Jonathan Rivera Lizardi [email protected] • [email protected]

Food & Merchant Vendor Coordinator Zenaida López (872) 829-2662 • [email protected]

Production Coordinator: Juan M. Calderón (773) 895-9032 • juanc@ prcc-chgo.org

Coordinating/Host Agency: Puerto Rican Cultural Center 2739-41 W. Division St. • Chicago, IL 60622