Management Science and Research Volume 8, 2019, PP. 134-138 How does Taishan Travel Well? —Based on the Effective Promotion of Heritage Protection and Human Development Lina Zhong, Xiaonan Li, Baolin Deng, Xiaoya Zhang School of Sciences, International Studies University Email: [email protected]; [email protected]; [email protected]; [email protected] Abstract

Good travel is another new concept of modern tourism concept such as sustainable tourism, eco-tourism, green tourism and low-carbon tourism. It is a kind of tourism that is conducive to the sustainable development of people and nature. For , the world's natural and cultural heritage, practicing good travel is another effective means of achieving sustainable development. Based on the analysis of the current situation of Taishan tourism, the analysis of the positive and negative impacts of Taishan tourism felt by different stakeholders, and the analysis of the expectations of different stakeholders on Taishan tourism, the paper finally draws the idea of practicing good tourism in Taishan Scenic Spot. And exploratorily give the framework of Taishan good travel. Keywords: Good Travel; Tourism Heritage Protection; Tourism Development; Taishan

1 INTRODUCTION Tourism is the “sunrise industry” with the fastest growth and the fastest economic growth in the world today. However, there are many problems in the process of tourism development. UNESCO and PATA have proposed the idea of good travel, hoping to promote tourism and promote human development in the development process by promoting good tourism. Taishan is a "double heritage" of nature and culture. It faces the problems of resource destruction, environmental pollution and the insufficiency of the interests of various subjects. It studies how Taishan practices good tourism and promotes the protection of heritage and human development in the process of developing tourism. Realizing the sustainable development of culture, economy and society is of great significance. Therefore, this study selects Taishan as a case to study how traditional tourism-type scenic spots represented by Mount Tai should be good.

2 LITERATURE REVIEW In the late 1980s, after the concept of sustainable development was put forward, as an important form of sustainable development, the sustainable development of tourism has aroused the research boom of the academic circles[1]. The focus of research by foreign scholars is mainly on the sustainable development of tourism, the main development model of sustainable tourism development, the assessment of sustainable tourism development, the relevant interest groups and their basic characteristics of sustainable tourism development, ecotourism and tourism. The relationship between sustainable development, the impact of policies, science and technology, climate and other factors on the sustainable development of tourism. For the sustainable development of world heritage, Chinese scholars mostly take examples as the research object, and put forward countermeasures and Suggestions on the sustainable development of heritage scenic spots on the basis of analyzing the current development situation and existing problems of heritage scenic spots. Wang yi'an (2011) took as an example, and based on the analysis of its heritage value, development status and existing problems, proposed to realize sustainable development of wulingyuan from four aspects: product organization, tourism environment, ecological environment and crisis management[2]. On the basis of analyzing the problems of environmental pollution, inadequate treatment and imperfect management in the development of -- giant Buddha, Chen shasha et al proposed

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Suggestions on the sustainable development of mount emei -- from aspects of heritage publicity and education, heritage management, local cultural excavation and legal construction[3]. Chen Yan in wuyi as the research object, such as to be compared with the mixed heritage sites at home and abroad, analyzes the existed in the development of tourism, culture development again not science, ecological tourism stage low-level, such problems as lack of professional talents, unreasonable product structure, put forward corresponding countermeasures in order to realize the sustainable development of wuyi mountain[4]. Zou Yongguang et al. studied the factors affecting the security of tourists in tourist destinations by studying quanzhou, fujian province[5]. lei conducted an empirical study on the relationship between tourism development, economic growth and household consumption by constructing two proxy indicators of tourism development and applying generalized moment estimation method of dynamic panel data system[6]. Li Xiaoqin proposed the concept model and evaluation index system of low-carbon tourist attractions through research[7]. Pan Jinyu constructed a tourism ecological footprint model consisting of seven sub-models of tourism catering, tourism accommodation, tourism transportation, tourism, tourism, tourism, tourism and solid waste disposal, and used this model to quantitatively study the sustainable development of world natural heritage sites[8]. Zhang Xing divided the sustainable development system of Ancient City into three subsystems: economic development subsystem, social culture subsystem and resource environment subsystem, and constructed the system dynamics model of Pingyao tourism sustainable development[9]. Wu Jing constructed the tourism sustainable development index system, tried to apply the analytic hierarchy process to make a hierarchical ranking of the tourism sustainable development system, and comprehensively evaluated the tourism sustainable development level of [10].

3 RESEARCH METHODS The thesis combines theory and practice to ask questions, analyze problems, solve problems, adopt conferences, questionnaires, key surveys, field surveys, visits to tourists and scenic area managers, analyze and compare, summarize, and propose Countermeasures and suggestions for good travel. Among them, 400 people were surveyed in and around Taishan Scenic Spot by means of questionnaires, 100 of whom were scenic practitioners, 150 were tourists and 150 were local residents. The survey included tourism status assessment, tourism impact assessment, and tourism satisfaction assessment. The main content of the future expectations of good travel, and the subjective choice of respondents to ensure the comprehensiveness of the survey, to ensure that the age, gender and other proportions are balanced.

4 RESEARCH CONCLUSIONS 4.1 Assessment of Taishan Tourism Status

TABLE 1 EVALUATION OF TOURISTS, RESIDENTS AND MANAGERS FOR TAISHAN TOURISM

Evaluation of tourists, residents and managers for Taishan tourism

6 5 4 3 2 1 0

Tourist Resident Practitioner

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From the results of the survey, for tourists, residents and managers, the overall status of Taishan tourism is relatively good, residents and managers have an average score of more than 4 points for various status indicators, but you can also see the evaluation of tourists. It is obviously lower than residents and managers. 4.2 Positive and Negative Impacts of Taishan Tourism

TABLE 2 VISITORS, RESIDENTS AND MANAGERS' PERCEPTION OF THE POSITIVE IMPACT OF TAISHAN TOURISM

Visitors, residents and managers' perception of the positive impact of Taishan tourism 4.8 4.7 4.6 4.5 4.4 4.3 4.2 4.1 4 3.9 3.8

Tourist Resident Practitioner

TABLE 3 VISITORS, RESIDENTS AND MANAGERS' PERCEPTION OF THE NEGATIVE IMPACT OF TAISHAN TOURISM

Visitors, residents and managers' perception of the negative impact of Taishan tourism

Destroyed the quaint folk customs and…

Make local prices soar

Change and gradually disappear local…

Expanding the gap between the rich and…

Public environment deterioration such as…

Increased noise and disrupted the local…

0 0.5 1 1.5 2 2.5 3 3.5 4

Practitioner Resident Tourist

With the development of tourism activities in Taishan, the construction of tourism infrastructure, the tourism and business activities of tourists and tour operators, the destruction of resources and the degree of environmental pollution in Taishan are becoming more and more serious, while tourism is creating huge economic and social benefits. The impact on resources and the environment has become increasingly prominent. The development of tourism has both positive and negative impacts on Mount Tai.

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From the point of view of tourists, the positive impact of tourism in Taishan mainly promotes the local economic development, increases the income of local residents, and promotes the local cultural resources. From the perspective of residents, the positive impact of tourism in Taishan has mainly promoted the local economic development, promoted the local cultural resources and promoted the local residents to understand the local culture, the level of knowledge and the progress of ideas. From the point of view of scenic managers, the positive impact of tourism in Taishan has mainly promoted the local economic development and promoted the development and utilization of local cultural resources, and protected the local cultural resources. According to the meeting interview of Taishan Management Committee, the managers believe that Taishan tourism has the following three positive effects: to achieve the protection of Taishan natural resources at the same time to improve the income of residents, to promote residents to understand and spread the local culture, to promote the Taishan scenic area, promote local economic development, and make the increase in fiscal revenue, promote the overall strength of the city.

4.3 Expectations for Taishan Tourism From the results of the survey, for tourists, residents and managers, the expectations of managers and residents are higher and residents' expectations slightly higher than those of managers, while the expectations of tourists and managers, residents are very wide, the expectations of Taishan tourism as a whole are low. To protect the natural environment and resources of tourist destinations and promote the economic development of tourist destinations, different interest stakes have high expectations.

TABLE 4 WHAT TOURISTS, RESIDENTS AND MANAGERS EXPECT FROM TAISHAN TOURISM

What tourists, residents and managers expect from Taishan tourism 5 4.8 4.6 4.4 4.2 4 3.8 3.6

Tourist Resident Practitioner

According to the survey results, the most expected of tourists for Taishan tourism are the protection of the natural environment and resources of the tourist destination(4.5 points), the promotionof the economic development of the tourist destination(4.38 points) and the need to devote more tourism revenue to the protection of resources ( 4.37 min). At the same time, through the analysis and interview records of the survey, it is found that tourists have different expectations of Taishan scenic spots, managers and local residents. Residents' highest expectations of Taishan tourism are the protection of the natural environment and resources of the tourist destination(4.8 points), the promotionof the economic development of the tourist destination(4.8 points) and the promotionof social development of the local community(4.8 points). At the same time, through the analysis of the results of the survey and field interview records, it is found that residents have different expectations of tourists, local governments, Taishan scenic spots and themselves.

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The most expected of the managers for Taishan tourism are the protection of the natural environment and resources of the tourist destination(4.91 points), the promotionof the economic development of the tourist destination(4.89 points) and the need to devote more of the tourism revenue to the protection of resources ( 4.37 min). Through the integration of the practitioner stakes in the questionnaire and the following, the manager's expectations are summarized as follows, in the form of interviews with meetings: Expect to increase wages. Ask for a ticket price increase. Expect to enrich tourism and attract more tourists. Requires restrictions on visitor traffic.

5 SUGGESTIONS FOR TAISHAN GOOD TRAVEL The rapid development of Taishan tourism has brought a series of problems, the protection pressure of the original ecological natural and environmental conditions, the pressure of cultural heritage protection, the economic impact and social impact of simple folk customs in Tai'an area, and the Chinese-style tourism management and operation mode, which are serious challenges to the protection of Taishan's natural and cultural heritage. There must be a new good-doing tourism thinking to advocate a new concept of good-doing tourism, to Taishan tourism and tourism Taishan into a new ecological civilization connotation of good-doing tourism.

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