ANNUAL REPORT 2017 Rock_NC206x268.indd 1 22/05/16 13:50 01 A FOREWORD CONTENTS 02 CORPORATE PROFILE 03 CORPORATE VALUES 04 MEDIA MARKET ANALYSIS 05 SUMMARY OF BUSINESS THE OUTDOOR ADVERTISING MARKET THE TV JOJ GROUP RADIO ADVERTISING MARKET PRINT MEDIA SECTOR INTERNET APPLICATION DEVELOPMENT 06 PERSONNEL POLICY 07 SIGNIFICANT EVENTS IN 2017 08 RISK FACTORS AND RISK MANAGEMENT 09 ADMINISTRATION AND MANAGEMENT 10 ORGANIZATIONAL STRUCTURE 11 CORPORATE SOCIAL RESPONSIBILITY 12 DECLARATION OF THE COMPANY’S BOARD OF DIRECTORS ATTACHMENT CONSOLIDATED FINANCIAL STATEMENTS Dear business partners and colleagues, The past year has undoubtedly been one of the most successful in the history of the JOJ Media House. Therefore, I would like to thank our business partners and investors as well as all employees without whom we would not develop our business and achieve excellent results. Economic growth has positively affected the situation across the media segment. Even the last year, however, was full of changes and surprises. Slovakia was in the role of experimental rabbit when Facebook introduced a new news feed called the Explore Feed. It has driven not only agencies but also advertisers to reconsider their communication settings and to look for another alternative. Even the largest advertisers in the world, such as Unilever and Procter & Gamble, have been re-evaluating their approach and increasingly focusing on “brand safety”. They do not want their ad to appear alongside dubious or otherwise harmful content on the web. These are good news for traditional media; they represent stability and certainty, and their presence in the media mix is still very important. JOJ Media House had a very successful year and continues strengthening its significant position in the Central European media market. Advertising costs grew year on year, and we expect similar growth in the coming year. I consider the JOJ Group’s stay in DVB-T as the most significant decision of our Group in the past year. We care about 100% coverage and accessibility of our signal for free in every household and being a TV for every viewer. TV JOJ has recorded the most successful year in its history in terms of viewership, market posi- tion and also the popularity of its TV stations among the Slovak audience. In the last year, the TV JOJ News has historically taken over the position of the most watched news, and the TV JOJ has become a stable leader in prime time. It broke records in the most exposed days of the year – Christmas Eve, New Year’s Eve and New Year’s Day. I also consider ending the illegal dissemination of Czech stations in Slovakia to be a breakthrough decision of Czech broadcasters. Even the 15th anniversary of the TV JOJ was an important event for us, which we celebrated with both our employees and viewers. However, I am most pleased that we managed to monetize our accomplishments along with the increase in the price and thus achieved a significantly higher yield compared to market growth. The year 2017 was successful even in the outdoor advertising sector, as evidenced by the results of the Slovak, Czech and Austrian companies belonging to the Group. The Austrian Epamedia invests in the development of digital advertising, the world’s most dynamically developing area of the outdoor advertising market. In addition, Epamedia as the first outdoor company in Austria produces 100% CO2-neutral advertising campaigns and is also becoming a model for other companies. The increasing pressure to regulate outdoor advertising whether on a nationwide level (Amendment to the Road Traffic Act) or at the level of local regulations (Prague Construction Regulations) is a big challenge for the Czech BigBoard Praha. The Slovak BigBoard Akzent continues strengthening its position in the regions and develops transport advertising. For the first time in history, we managed to bring together the strongest commercial radio stations and created the “Rádio funguje” initiative, culminating in the 1st year of the Radio Rulezz conference. I believe that these activities will continue and help to increase the share of radio stations in the overall media mix. In the next year, we want to continue fulfilling our vision of building a strong Central European media group. We will provide high-quality media services, improve product quality, and bring a range of interesting projects within each of our segments. I wish you all a successful year 2018. Richard Flimel JOJ Media House a.s. Chairman of the Board of Directors ANNUAL REPORT 2017 PROFILCORPORATE 01 SPOLOČNOSTIPROFILE ANNUAL REPORT 2017 CORPORATE PROFILE CORPORATE PROFILE Since its foundation on 6 November 2010, JOJ Media House, a.s., (hereinafter referred to as the “parent company” or the “Company” and jointly with its subsidiaries as the “Group”), has ranked among the leading media companies not only in Slovakia and the Czech Republic but also in Austria and Croatia. It continuously strengthens its position. SLOVAK REPUBLIC THE INTERNET AND WEB APPLICATION → CROATIA Český billboard, s.r.o. (100% share) – Rental of advertising DEVELOPMENT SECTOR In Slovakia, the Company operates in the following market areas: space. → MG Advertising, s.r.o. (50% share) – Rental of advertising In 2016, JOJ Media House, a.s., has expanded its presence in the TELEVISION BROADCAST → eFabrica, a.s. (100% share) – Its business activities are space. media market into the print segment in Croatia, where it owns AND PRODUCTION SECTOR → concentrated on the development of Internet applications, Barrandia s.r.o. (100% share) – Rental of advertising space. shares in the following companies: → web design, operation of Internet domains and provision of Expiria, a.s. (100% share) – Rental of advertising space. → → THE PRINT MEDIA SECTOR Slovenská produkčná, a.s. (94.96% share) – Through this technical support. RAILREKLAM, spol. s r.o. (100% share) – Rental of adver- company, the Company owns shares in the following com- tising space on the property of the company České dráhy, a.s. THE RADIO BROADCAST SECTOR → → panies: outdoor akzent s.r.o. (100% share) – The company is the NOVI LIST d.d. (80%) – The Novi List newspaper publishing. → → MAC TV s.r.o. (100% share) – The company is a holder of leader in the field of billboard outdoor advertising in the GLAS ISTRE NOVINE d. o. o. (89%) – The Glas Istre news- → a license to broadcast television stations TV JOJ, PLUS, WAU, Radio Services a.s. (100% share) – The company provides Czech market. paper publishing. → → RiK, and Ťuki TV. It also operates Internet portals joj.sk, plus. comprehensive services to radio broadcasters. Bilbo City s.r.o. (100% share) – Rental of advertising space. RTD d.o.o. (100 %) – The Zadarski List newspaper publishing. → → → sk, wau.sk, rik.sk, cinema.joj.sk, jojfamily.cz, nadacia.joj.sk, Cestovná agentúra CKSK, s.r.o. (30% share) – The company Velonet ČR, s.r.o. (100% share) – Rental of advertising INFANTINFO d.o.o. (0.9%) – Radio operation. huste.tv, noviny.sk, europskenoviny.sk, topstar.sk, miesto- operates as an Internet travel agency. space, bike sharing. → premuza.sk, prezenu.sk, kinosala.joj.sk, lajkit.sk, autofans.sk, Qeep, a.s. (100% share) – The company focuses on OTHER SECTORS style.sk. large-format outdoor media and LED screens in the city → DONEAL, s.r.o. (100% share) – The company is a holder of center of Prague. → → a license to broadcast the TV station JOJ Cinema. JOJ Media House, a.s., owns a 30% share in the company News Advertising s.r.o. (100% share) – Rental of advertis- → Magical roof s.r.o. (80% share) – The company is a holder of Starhouse Media, a.s., which operates in the field of artist ing, especially double bigboard spaces. → a license to broadcast the TV channel JOJ FAMILY. management. Flowee s.r.o. (65% share) – The company operates the big- → → PMT, s.r.o. (27% share) – The company ensures the imple- Lafayette s.r.o. (100% share) – The company currently does gest page about modern lifestyle on the Internet in the Czech mentation of electronic television audience measurement via not perform any business activity. Republic. → → people meters. NIVEL PLUS s.r.o. (100% share) – The company is engaged D & C AGENCY s.r.o. (100% share) – The company owns in newspaper publishing. a 48% share in the company ERFLEX, a.s. THE OUTDOOR ADVERTISING MARKET → ERFLEX, a.s. (48% share) – The company primarily deals CZECH REPUBLIC with building and operating networks of outdoor advertising → Akzent BigBoard, a.s. (100% share) – Through this compa- and navigation spaces. THE OUTDOOR ADVERTISING MARKET ny, JOJ Media House owns shares in the following companies: → AUSTRIA BigMedia, spol. s r.o. (100% share) – Exclusive selling ads on the carriers of its parent company and the aforementioned As regards the outdoor advertising industry in the Czech companies. Republic, JOJ Media House, a.s., is a 60% shareholder of the JOJ Media House, a.s., is the sole partner of the company Akcie. → RECAR Slovensko a.s. (100% share) – Advertising in means company BigBoard Praha, a.s. Through its companies, it is sk, s.r.o., which owns a 100% share of the company EPAMED- of transport. the leader in the Czech outdoor advertising market. BigBoard IA – EUROPÄISCHE PLAKAT- UND AUSSENMEDIEN GMBH → RECAR Bratislava a.s. (80% share) – Advertising in means Praha, a.s., is the owner of business shares in the following (hereinafter referred to as the “EPAMEDIA”), which is the sec- of transport in Bratislava, the capital city of Slovakia. companies: ond in the outdoor advertising market in Austria. EPAMEDIA → Media representative, s.r.o. (100% share) – Selling ads of is the owner of shares in the following companies: → a particular character. BigMedia, spol. s r.o. (100% share) – Rental of advertising → → BHB, s.r.o.