Narrowcasting

See also Cable Networks; Demographics; Markets; Reitman. Judith. "Narrowcasting Opens Up: Cable is Expand- Mass Communication ing its Programming to Win Bigger Numbers in the Ratings Game," Marketing and Media Decisions (February 1986) Vane. Edwin T.. and Lynn S. Gross, Programming for TV, Ra- Further Reading dio, and Cable, Boston: Focal Press, 1994 Waterman. David. "`Narrowcasting' and 'Broadcasting' on Nalicy. lamid; "Narrowcasting and Nationality: Middle East- Nonhroadcast Media: A Program Choice Model," Co,nnnoti- ern Television in Los Angeles," Afterimage (February 1993) cation Reseal-, Ir (February 1993)

Nash, Knowlton (1927- ) Canadian Broadcast Journalist

One of the most recognizable personalities in Cana- In April 1988, after ten years as anchor, Nash retired dian television. Knowlton Nash inhabits a truly unique from The National. Benefiting from his unmatched space in news and public affairs broadcasting. Nash wealth of experience in Canadian television journal- began his career in journalism at an early age. working ism, Nash has taken on a number of projects since his in the late 1940s as a copy editor for the wire service so-called retirement. He has periodically anchored the British United Press. In three short years. Nash worked Friday and Saturday broadcasts of The National, as in Toronto. Halifax. and later Vancouver. where he as- well as the Sunday evening news program Sunday Re- sumed the position of writer and bureau chief for the port. Furthermore. Nash anchors both the CBC educa- wire service. Soon thereafter, Nash and his young fam- tional series News in Review and the highly acclaimed ily moved to Washington, D.C. where. after a few weekly documentary series Witness. On top of his du- years working for the International Federation of Agri- ties in the field of electronic broadcasting and journal- cultural Producers. he began writing regular copy for ism. Nash has written a number of hooks, some quite the Windsor Stan Financial Post, and Vancouver Sun. controversial, on the history of both private and By 1958 Nash had become a regular correspondent public -sector broadcasting in Canada. for the Washington bureau of the Canadian Broadcast- GREG ELMER ing Corporation (CBC). where in years to come he See also would interview key heads of state, including a succes- Canadian Programming in English; Na- tional, The/The Journal sion of U.S. presidents. For Canadians, Nash became a familiar face abroad during the heady days of the Cuban missile crisis, the war in Vietnam. and the as- Knowlton Nash. Born in Toronto. Ontario, November sassinations of John and Robert Kennedy. Nash's in- 18. 1927. Educated at University of Toronto. Married: ternational reports in many respects symbolized the I) Sylvia (died, 1980); 2) Lorraine Thomson, 1982; growth and reach of the CBC's news departments child: Anne. Began career as newspaper reporter for around the globe. Globe and Mail, Toronto, until 1947: manager. news In the early 1970s Nash accepted an appointment by bureaus for British United Press News Service, the CBC to be head of news and information program- 1947-51; worked for International Federation of Agri- ming. For many Canadians, Nash is best recognized cultural Producers. Washington. D.C., director of infor- and most respected for his work as anchor for the mation and representative at United Nations, 1951-61; CBC's evening news program The National. In 1978 freelance journalist, 1961-64; correspondent, CBC, Nash played a pivotal role in transforming The Na- Washington, D.C., 1964-68: director of information tional into a ratings success for Canada's public broad- programming. CBC Radio and Television. Toronto. and caster. Four years later. Nash and The National director of television news and current affairs, 1968-78; solidified its place in the nation's daily routine when- chief correspondent and anchor, The National, against all traditions-it moved to the I0:00 r.nt. time 1978-88: senior correspondent and anchor. News in Re- slot and added an additional half-hour news analysis view, since 1988; host. Witness, since 1992. Recipient: segment entitled Tire Journal. Order of Canada, 1988: John Drainie Award, 1995.

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