What the PPM Means to Country Tune out for Commercials, but “No Rule Fits All
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ISSUE THREE MUSIC EDITION SEPTEMBER 5, 2006 According to Albright, Snyder also told the group that people What The PPM Means To Country tune out for commercials, but “no rule fits all. A four-minute Arbitron recently hosted almost 100 group heads, consultants, commercial break in a Houston morning show that was preceded researchers and others for a day long session on the company’s by a strong and specific tease didn’t show much audience loss. Personal People Meter (PPM) and its potential impact on radio. But a break of the same length on the same station caused an Though only two Country consultants were in attendance, 18% AQH loss in afternoon drive.” Albright & O’Malley’s Jaye Albright has agreed to share her Albright points out, “The quality of the commercials may be impressions of what was presented. as important, or more so, as the quantity of them, as well as the One item that particularly caught Albright’s attention was value of the content which surrounds them. One thing is certain Arbitron VP/PPM New Product Development John Snyder’s as the PPM comes into use in your market and ratings even prediction that programmers’ workloads will increase. Albright down to the weekly trend level become available – programmers said Snyder told the group, “We will have a better understanding will be tasked with winning in situations like these.” of what drives radio usage and what stations do to help and (continued on page 7) hurt, creating a drive to act on that information quickly and King To Queen City As WYGY’s PD competitively.” WYCT (The Cat)/Pensacola, FL PD Kevin King has been Albright adds, “There will be more data to crunch and named PD of Cumulus Country WYGY/Cincinnati. Cluster OM understand, more calls for accountability on every programming T.J. Holland has been programming the station since December element. The knowledge base will increase dramatically as 2005. He retains that post while also continuing as PD of AC actual usage is metered and measured in more markets. For WRRM (Warm 98). example, a St. Jude Radiothon measured by PPM cost a Houston King, who will start sometime in the next few weeks, Country station one-third of its cume. Meanwhile, talker KPRC has been WYCT’s PD for almost two years. He previously gained audience immediately after the Mel Gibson drunk driving programmed Country WKKT/Charlotte, WKHK/Richmond, arrest as people tuned in to hear what other folks were thinking WRBT/Harrisburg and WKXC/Augusta, GA. about it. “KILT-FM got a big listening spike the day after they Gig Alert: A&O’s Jaye Albright is already on the prowl for promoted that they’d be ‘giving away tickets to see George Strait a new PD. She notes, “Since The Cat signed on two and a half at The Houston Livestock Show And Rodeo.’ As Snyder told us, years ago, ratings have literally gone from zero to first, 25- ‘Compelling content shows up.’” 54. WYCT was won small market ACM Station of the Year, is ©2006 Country Aircheck™ — All rights reserved. To subscribe visit www.countryaircheck.com September 5, 2006 Country Aircheck Music Edition Page 3 nominated as Marconi Small Market Station of the Year and small market Country Music Association Station of the Year DATE CHECK for 2006.” T&Rs to her at Albright & O’Malley Country Radio Specialists, 7699 Fletcher Bay Rd NE, Bainbridge Island, WA September 21 - Fourth Annual Source 98110, or [email protected]. Foundation Awards. www.sourcenashville.com Regent Shuffles Into Buffalo September 25 - NSAI World’s Largest #1 Party. Regent Communications has agreed to buy five Buffalo radio www.nashvillesongwriters.com stations from CBS Radio, including market leading Country outlet WYRK and Classic Country WECK-AM, for $125 million October 22 - 37th Annual NSAI/Nashville in cash. While the sale is not expected to close until year end, Songwriters Foundation Awards. Regent will begin operating the five stations under a Local www.nashvillesongwriters.com Marketing Agreement in October. Other stations in the deal are Urban WBLK, Talk WBUF-FM and AC WJYE. Country stations October 23 - 44th Annual ASCAP Country in the region owned by Regent include WGNA/Albany, NY, Awards. www.ascap.com WFRG/Utica-Rome, NY, and WFRY/Watertown, NY. With the purchase, Regent will own 68 stations in 14 markets. October 30 - Second Annual Broadway Meets Country. www.cmaworld.com CMA’s 40th Awards Bash Takes Shape The big push toward the 40th Annual CMA Awards has begun November 4 - 54th Annual BMI Country Awards. in earnest with last week’s nominations announcement. After www.bmi.com traveling to New York last year, the show airs this Nov. 6 from Nashville, and on a new network – ABC. Brooks & Dunn host November 6 - 40th Annual CMA Awards. for the third time, with Walter C. Miller as Executive Producer www.cmaawards.com and Robert Deaton as Consulting Producer. Tickets, which are available for the first time in Nashville, go on sale Sept. 15. at the Tennessee Performing Arts Center on Oct. 30. Proceeds Harold Bradley, Sonny James and George Strait will benefit TPAC Education and the Actors’ Fund of America.Josh be inducted into the Country Music Hall of Fame during this Gracin, Raul Malo, Lorrie Morgan, Jamie O’Neal, SheDaisy year’s telecast. Bradley enters in the “Recording and/or Touring and Lee Ann Womack will be joined by stage stars Laura Bell Musician Active Prior to 1980” category, James enters in the Bundy, Dixie Carter, Michael Cerveris and Brian D’Arcy “Career Achieved National Prominence Between World War II James among others. and 1975” category, while Strait’s category is “Career Achieved National Prominence Between 1975 and the Present.” Personality Finalists CMA has again commissioned 3-D pop artist Charles Without further ado, here are this year’s Broadcast Fazzino to create artwork for the CMA Awards show, this time Personality of the Year finalists: for the 40th Annual CMA Awards set for November in Nashville. Major Market: Chris Carr, KEEY/Minneapolis; Cliff Fazzino created artwork for last year’s awards in New York. Dumas, Morgan Thomas, Bill Tanner, Cliff & Company, KSON/ CMA is also staging Broadway Meets Country for the second San Diego; Kelly Ford, Jonathan Wilde with Steve “Mudflap” consecutive year, recreating the event held last year in New York McGrew, KYGO/Denver; Donna Valentine, John Hines, Mike ©2006 Country Aircheck™ — All rights reserved. Send news to [email protected] September 5, 2006 Country Aircheck Music Edition Page 4 Mussman, The K102 Wake Up Crew, KEEY/Minneapolis; Laurie UBE HECK DeYoung, WPOC/Baltimore. T C Large Market: JD Cannon, WFMS/Indianapolis; Eddie Wednesday (9/6) - Dwight Yoakam, Tonight Show (NBC); Stubbs, WSM-AM/Nashville; Karen Dalessandro, Scott Toby Keith, Jimmy Kimmel Live (ABC); Ronnie Milsap, Master Series (GAC); Trace Adkins, Reba McEntire, Offstage with Dolphin, Tony Hess, The Moo Crew, WMIL/Milwaukee; Sammy Lorianne Crook (GAC). Alfred, Bob Cole, Sam & Bob Morning Call In Show, KVET/ Thursday (9/7) - Toby Keith, CMT Insider Special Edition Austin; Bill Whyte, Amanda Orlando, The B-105.1 Morning (CMT). Show, WUBE/Cincinnati. Friday (9/8) - Alan Jackson, Today (NBC); Sam Bush w/ Medium Market: Bill Ellis, Beth Bradley, Ellis & Bradley, Emmylou Harris, Tonight Show (NBC); Tim McGraw, Faith WSSL/Greenville, SC; Kevin Richards, WGNA/Albany, NY; Hill, Fashion Rocks (CBS); Toby Keith, Lindsey Haun, Duets Neal Dionne, Reese Rickards, Neal and Reese -- The Moy’nin (Fox); Sara Evans, Foxworthy’s Big Night Out (CMT). Boys, WBCT/Grand Rapids, MI: Steve Lundy, Gina Melton, Saturday (9/9) - Taylor Swift, CMT Insider (CMT); Martina Craig Underhill, The Kat 103 Morning Show, KXKT/Omaha; McBride, Keith Urban, Lee Ann Womack, Craig Morgan, Rascal Jack Ryan, WIVK/Knoxville. Flatts, Grand Ole Opry Live Encore (GAC). Small Market: Sherri Crowder, WAKG/Roanoke, VA; Bill Sunday (9/10) - George Canyon, Canadian CMA Show Barrett, Tim Fox, Tracy Berry, Barrett, Fox & Berry, KKNU/ Preview (GAC). Eugene, OR; Buddy Baron, WBBN/Laurel, MS; Marty McFly, Monday (9/11) - Toby Keith, Today (NBC); Carolyn Dawn Stewart James, McFly and the Ride Home, WGSQ/Cookeville, Johnson, Emerson Drive, more, Canadian Country Music TN; Rick Stephenson, Lisa Franks, WFYR, Peoria, IL. Awards (GAC). National: Lon Helton, Country Countdown USA, Westwood CMT Video Adds: Carrie Underwood “Before He Cheats,” One; Danny Wright, Danny Wright All Night, JRN; Lorianne Chris Young “Drinkin’ Me Lonely,” Sugarland “Want To.” Crook & Charlie Chase, The Crooks and Chase Countdown, Jim CMT Pure Country Add: Chris Young “Drinkin’ Me Lonely,” Owens Entertainment. Kacey Jones “San Francisco Mabel Joy,” Little Big Town “Good As Gone,” Sugarland “Want To.” Station Finalists GAC Video Adds: Alan Jackson “Like Red On A Rose,” Carrie This year’s Radio Station of the Year finalists are: Underwood “Before He Cheats,” Chris Young “Drinkin’ Me Major Market: KKBQ/Houston, WIL/St. Louis, WQYK/ Lonely,” Little Big Town “Good As Gone.” Tampa, WUSN/Chicago, WXTU/Philadelphia. 484-919-6333. Before making the move to Mobile, Caddy spent Large Market: KASE/Austin, KVET/Austin, WFMS/ six years at WXTU/Philadelphia and was APD/MD/PM driver Indianapolis, WMIL/Milwaukee, WUBE/Cincinnati. when he left. He’s also worked at major market Country giants Medium Market: KUZZ/Bakersfield, KXKT/Omaha, WMZQ/Washington, DC and WWWW/Detroit. WBBS/Syracuse, WIVK/Knoxville, WSSL/Greenville, SC. Clear Channel/Monterey-Salina-Santa Cruz’s Sam Segovia, Small Market: KTTS/Branson, MO; WFYR/Peoria, IL; PD for CHR/Rhythmic KDON and Rhythmic Oldies KOCN has WGSQ/Cookeville, TN; WXBM/Pensacola; WYCT/Pensacola. been named OM and will now add PD duties at Country KTOM. Radio News Segovia assumes the helm of the Country outlet vacated with the recent departure of Dave Kirth for West Coast Regional Programming: WYOK/Mobile, AL APD/MD/morning driver responsibilities with Rust Records.