DOCSLIB.ORG

NAVIGATING CONSUMER ACTIVISM: How Industry Can Be a Part of the Dialogue Without Letting Consumers’ Whims Drive Business Strategy

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
NAVIGATING CONSUMER ACTIVISM: How Industry Can Be a Part of the Dialogue Without Letting Consumers’ Whims Drive Business Strategy MARCH 2014 Page 4 Emotional Eating: It's Not What You Think Page 18 The Sweet Tooth Prevails! Page 20 The Genetics of GMOs Insight Through the Value Chain I WANT... NAVIGATING CONSUMER ACTIVISM: How industry can be a part of the dialogue without letting consumers’ whims drive business strategy Brought to you by March 2014 CONTENTS GMO Technology is Simply 3 Viewpoint 20 Precision Breeding How Food Activists are Changing the Way Consumers 4 Relate to Their Food 23 The Sweet Truth Overcoming the ‘Big is Bad’ ‘All Natural’ Remains Elusive 8 Food Bias 26 Term in Food-Labeling Litigation Communicating Food Transforming the Incredible 11 Ingredients in a Changing World 30 Egg into Credible Marketing From Clean Label to 7 Must-Have Plays to Change 15 Enhanced Natural 32 Your Online Marketing Game Sweetener Attitudes vs. Buying 18 Behaviors Among Consumers #THEBRJ Food Product Design | BRJ BOARDROOM JOURNAL 2 theboardroomjournal.com Viewpoint Are You the Driver or Navigator? iven the choice, I’d rather be the driver than the navigator. There’s a perception of greater control and decision-making power that is lacking when sitting in the passenger seat. When traveling in parts Gunknown, the navigator takes on a critical role; if she wants to go off the highway or stop for a bite on the way, giving those directions can take the driver off the expected path. What does this have to do with your business practices? In today’s increasingly interconnected, social media-driven world, consumers are taking an active interest in companies’ business practices and wanting to have more say. Back in the 1970s, if my The challenge mom didn’t like a cereal, she wouldn’t buy it again and maybe would tell the story to a friend or two. Today, she might share the story on Facebook, or write a blog, or write to the facing food company, or start a petition around an ingredient of concern or ... you get the picture. The challenge facing food and beverage companies is to operate in a world and beverage overwhelmed with information—not all of it accurate or productive. Increasingly, consumer companies activists are targeting ingredients, or even whole categories of products, for real (or perceived) concerns, and looking for companies to quickly respond, whether with is to operate reformation or explanation. Every day brings a new story of a company reformulating products (today was Subway removing azodicarbonamide from its bread; last week was in a world the GMO-free Grape Nuts), whether the change had already been in process or was in response to a Change.org petition or other public outcry. overwhelmed This quarter’s issue of The Boardroom Journal delves into the topic of ingredients and with the activist consumer. It’s playing out in the legal realms, as discussed in articles on the “all-natural” label; around ingredient suppliers, with a great look at the comeback of the information— egg from ‘80s concern to ‘10s ideal inclusion; into the marketing department, where our contributors offer insights on how to both listen to and hear consumers; and certainly not all of it across the broader R&D landscape, where bigger issues like biotechnology are facing a frenzied outcry with a lack of rationale dialogue. accurate or Ultimately, businesses are looking to provide consumers with the foods and beverages productive. they want, while running a profitable enterprise that contributes to the economy and keeps folks employed. Keeping an open dialogue and providing more transparency may be the way companies can share the road and keep their customers on board for the long haul. Best regards, Heather Granato VP Content, Health & Nutrition Network [email protected] @heathergranato Food Product Design | BRJ BOARDROOM JOURNAL 3 theboardroomjournal.com How Food Activists are Changing the Way Consumers Relate to Their Food BY LORI COLMAN rom the C-suite to brand management to Professionals such as Greenpeace and Green the food lab, ask virtually any executive America are often crafting impressive multi-media campaigns: involved in food processing what keeps • Most famously, Greenpeace went after Trader them up at night: being the target of food Joe’s for selling red-listed seafood with its activists is sure to be high on the list. We “Traitor Joe’s” campaign (traitorjoe.com) and hit are in the midst of a tremendous power • Nestle for the palm oil in Kit Kat bars (greenpeace. Fshift between businesses and their customers, and org.uk/files/po/index.html). food companies absolutely must have a game plan. • Green America petitioned Cheerios to drop the GMO grains and is now focusing on Grape Nuts What it boils down to is Americans have trust There are multitudes of activist bloggers, a issues with “big food”—myriad recalls, the banning community replete with conferences, awards (“The of trans fats and studies linking the role food plays 100 Best Mommy Blogs”) and entire enterprises in disease have put consumers on the alert. launched by one-time hobbyists who made it big. Labeling laws, the transparency that the Internet There are names like Jamie Oliver and Marion Nestle provides and the outlet for discussion that social who have large followings and seek social change as well. Then, there are common folks with concerns, media offers have collectively created the perfect referred to by the insiders as “amateur activists.” storm for debate and for change. A petition platform that’s making it easy for the Food activists and evangelists are transforming the amateurs is Change.org, which launched in 2007 as relationship people have with what they eat. For a blogging platform and is now solely defined as an processed foods, ingredient performance and empowering platform for sourcing are under the microscope. Yet most food petitions. The statistics are companies are loathe to give these activists the time incredible—40 million global of day, accusing most anyone who questions their users post as many as 1,000 practices as at best uninformed and, at worst, stupid. petitions per day. A recent headline of an op-ed piece in Forbes by In a Fast Company story contributor Henry I. Miller entitled, “How much of (September 2013), Food Activism is Airy Fairy New Age Nonsense?” Change.org’s director of points to the folly of the Food Police and the “loonies” campaigns, Katie Bethel, like Michael Pollan, Mark Bittman and pretty much said, “Campaigns that rise everyone at the Center for Science in the Public to the top are based in Interest (CSPI). What Miller—like many food strong stories of companies—fails to grasp is handling consumer individuals standing challenges with rage or indignation comes off as against injustice that smug and ultimately gets you nowhere. The genie is anyone can understand.” never going back into the bottle and thus created a Change.org recently added new normal for the food industry and a huge the ability for a company opportunity if embraced correctly. But before we dive that has been the target of a into that, let’s first look at the types of food activists petition to be able to post a and some incredible statistics. public response to an issue. Food Product Design | BRJ BOARDROOM JOURNAL 4 theboardroomjournal.com A recent study by Ketchum Communications took notice. The two women made multiple identified a population segment they call Food appearances on ABC, NBC, CBS, Fox, CNN, Dr. e-Vangelists. Young, financially secure, action- Oz, etc., asking why Kraft would use colors oriented, global in perspective and active online, banned in other countries. On Nov. 4, about nine this group wants to influence the way food is months from the posting of the petition, Kraft raised, grown, packaged and sold. It is estimated announced the removal of the artificial dyes that collectively, they generate 1.7 billion from some of its Mac & Cheese products. conversations about food online each week! Gatorade’s removal of brominated vegetable A few of the more recognized food activists oil (BVO) came on the heels of a Change.org include The Food Babe, Vani Hari petition by Sarah Kavanagh, a young girl who (foodbabe.com) with more than 200,000 asked the company to not “put flame retardant Facebook fans and a Twitter following of more chemicals in sports drinks.” More than 200,000 than 40,000; Lisa Leake, whose “100 Days of supporters signed this online petition and soon Real Food” has 1.2 million Facebook fans; and thereafter BVO disappeared. According to Jamie Oliver, who has nearly 4 million Facebook Gatorade, the reformulation was “in the works fans. Each of them (and many others) has their for over a year as a response to concerns from faithful followers and their detractors. Whether consumers but not because of the petition.” you love them or despise them, you have to Starbucks, on the other hand, took less than a acknowledge their incredible ability to influence. month to switch its red food coloring from cochineal to lycopene as a result of a Change is Inevitable Change.org petition that drew only about 7,000 Recent reformulations by Kraft (Macaroni & signatures. Knowing its audience exceptionally Cheese), PepsiCo (Gatorade) and Starbucks have well, Starbucks adjusted and moved on. In fact, been spurred by activists petitioning online, the company actually apologized. No fighting specifically through Change.org. The way each back. No protesting the unfairness of it all. And of these campaigns unfolded is interesting. certainly, no attempt whatsoever to come off as Let’s look at Kraft. The aforementioned Vani disdainful of its critics. Hari and Lisa Leake posted a petition on Change.org in February 2013 to “stop using Handling it Badly—What We Can Learn dangerous food dyes in our mac & cheese.” In From HFCS and Pink Slime March, Kraft posted a lawyerly response about Two of the most impactful advocacy initiatives following the laws and regulations in the in the past few years have been those against countries where products are sold, and how in “Pink Slime” and high fructose corn syrup the United States all colors are approved and (HFCS).
Load more

Recommended publications
  • Educational Resource Guide Table of Contents
    Our experience of the last year EDUCATIONAL RESOURCE GUIDE TABLE OF CONTENTS HOW TO USE THIS GUIDE ................. 3 DIRECTOR’S STATEMENT ................. 4 FOOD EVOLUTION EDUCATIONAL OUTREACH COALITION .................. 6 ABOUT THE FILM .........................7 FOOD FOR THOUGHT: AN OVERVIEW OF KEY THEMES ........... 8 HOSTING A CLASSROOM OR CAMPUS VIEWING OF FOOD EVOLUTION ........... 16 SCREENING GUIDELINES .................... 18 CLASSROOM MINI UNIT ....................24 STUDENT HANDOUTS .....................44 QUESTIONS FOR FURTHER DISCUSSION .....50 ADDITIONAL RESOURCES .................53 ABOUT THE FILMMAKERS ..................54 ABOUT IFT ............................ 56 2 FOOD EVOLUTION HOW TO USE THIS GUIDE BRINGING FOOD EVOLUTION INTO THE CLASSROOM his Educational Resource Guide was Additionally, the Screening Guidelines section created with educators in mind and can be provides activities that can be performed in used in a variety of ways in the classroom, a group or individually before watching the T film, while watching it, and afterwards, to as well as in more informal educational settings like community screenings, farmers markets, provide an opportunity for analysis and making connections. The subsequent lesson plan workshops, after-school programs, community provides teachers with specific procedures that education programs, or training sessions. drill down into some of the important themes and topics that the film presents, making The history, implications, problems, and connections to national curriculum standards
    [Show full text]
  • “Going Behind the Headlines” Is a Self-Study Module Produced by the Calorie Control Council, an Accredited Provider of Conti
    “Going Behind the Headlines” is a self-study module produced by the Calorie Control Council, an accredited provider of continuing professional education (CPE) for dietetic professionals by the Committee on Dietetic Registration. It provides 1.5 hours of level 1 CPE credit for dietetic professionals. Directions for obtaining CPE credit are provided at the end of the module. 1 The competencies and performance indicators supported by this module include: 1.1 - Identifies with and adheres to the code of ethics for the profession. 1.1.2 Recognizes and manages conflicts of interest. 1.1.3 Understands the impact of personal values and beliefs on practice. 2.1 - Utilizes appropriate communication methods and skills to meet the needs of various audiences. 2.1.2 Identifies barriers to effective communication. 2.1.3 Tailors message to meet the needs of the target audience. 2.1.4 Uses a variety of media to deliver information. 2.1.7 Delivers information and opinions in a respectful and professional manner. 2.1.8 Delivers accurate and credible messaging. 4.2 - Reflects, integrates and evaluates using critical thinking when faced with problems, issues and challenges. 4.2.2 Reflects on own values, beliefs and biases. 5.3 - Demonstrates ethical and professional behavior when using technology. 5.3.5 Demonstrates professional behaviors and boundaries when using social media platforms. Suggested learning need codes for “Going Behind the Headlines: When Food and Facts Collide” are: 1040 Cultural sensitivity 1050 Ethics 1070 Leadership, critical and strategic thinking 1090 Media skills 1130 Verbal communication skills, communication 2 Mary Lee Chin MS, RD, provides food and nutrition consultation, speaking on some of the most provocative food topics of today, including genetically modified foods, environmental and sustainability issues, and low calorie sweeteners.
    [Show full text]
  • The GMO/GE Debate
    Texas A&M Law Review Volume 4 Issue 3 9-16-2017 The GMO/GE Debate Joanna K. Sax Follow this and additional works at: https://scholarship.law.tamu.edu/lawreview Part of the Agricultural Education Commons, Agricultural Science Commons, Bioresource and Agricultural Engineering Commons, Biotechnology Commons, Food Biotechnology Commons, Food Processing Commons, Law Commons, Other Food Science Commons, and the Plant Biology Commons Recommended Citation Joanna K. Sax, The GMO/GE Debate, 4 Tex. A&M L. Rev. 345 (2017). Available at: https://doi.org/10.37419/LR.V4.I3.2 This Article is brought to you for free and open access by Texas A&M Law Scholarship. It has been accepted for inclusion in Texas A&M Law Review by an authorized editor of Texas A&M Law Scholarship. For more information, please contact [email protected]. \\jciprod01\productn\T\TWL\4-3\TWL304.txt unknown Seq: 1 22-AUG-17 9:02 THE GMO/GE DEBATE By: Joanna K. Sax, J.D. Ph.D.* TABLE OF CONTENTS I. INTRODUCTION .......................................... 345 R II. WHAT IS GE FOOD?.................................... 347 R A. Our Entire Commercial Food Supply Is Genetically Modified ............................................ 347 R B. Consumer Concerns About the Safety of GE Food ................................................ 350 R III. REGULATORY FRAMEWORK AND LEGISLATIVE ISSUES SURROUNDING GE FOOD ............................... 353 R A. The Coordinated Framework, Established in 1986, Governs the Regulation of GE Crops ............... 353 R B. Labeling Laws ...................................... 354 R IV. CONSUMER DECISION-MAKING AND GE FOOD ......... 357 R A. The Public’s Concerns About GE Food May Be Explained by Perceptions of Risk ................... 357 R B.
    [Show full text]
  • The Impact of the Changing Food Conversation Winning for Tea & Health
    The Impact of the Changing Food Conversation Winning for Tea & Health Louise Pollock Pollock Communications September 21, 2016 Today we are Talking About Navigating the Capitalizing on The Changing Disruption of the the New Food Food Conversation New Consumer Conversation for Tea Activist 2 The Changing Food Conversation 3 The discussion about food is intensifying! Food is in the news, in social discussions – driven by the media -- inspired by the comments from activists and driven by changes in government dietary recommendations What is different this time…. Media is driving changes in consumer behavior and beliefs For the first time, American consumers are changing their opinions and behaviors about food and nutrition issues 4 Food Conversation Hits Mainstream Media You’d Be Surprised at How Many Foods Contain Added Sugar Media was listed at or near the top of the sources that altered consumer opinions Consumers are searching for information about healthier diets Wine, coffee and tea ARE good for your health: Drinks are 'linked to healthier and For the majority of consumers, media drives more diverse gut bacteria' beliefs and changes in their attitudes However, topics that receive a lot of media attention, but appeared to be of less concern in New Nutrition Labels Are Coming to Remind terms of purchasing behavior include: You That Sugar Is the Root of All Evil Probiotics, cage free, organic and Fair Trade A cup of tea a day could keep heart disease at bay IFIC Health & Nutrition Survey 2016 C+R Research Survey Conducted for IFT 5 Media Impact on the Consumer Mindset HEADLINES ARE CHANGING AMERICANS ARE HUNGRY FOR MORE INFO PUBLIC PERCEPTION ABOUT NUTRITION AND THE FOOD SYSTEM Nearly half of Americans have read an article or book, or watched a documentary about the food system in the past year… Nearly a third of Americans have changed their mind about nutrition … and about half of those Americans have issues in the past year.
    [Show full text]
  • Food & Beverage Litigation Update
    ISSUE 512 | FEBRUARY 7, 2014 FOOD & BEVERAGE LITIGATION UPDATE CONTENTS LEGISLATION, REGULATIONS AND STANDARDS Legislation, Regulations and Standards FDA Proposes Rule to Prevent FDA Proposes Rule to Prevent Contamination During Food Transport Contamination During Food Transport ..1 FDA Seeks Comments on Draft Approach The U.S. Food and Drug Administration (FDA) has proposed a rule that would for Designating High-Risk Foods ........1 require certain shippers, receivers and carriers that transport food by motor or FAA Grounds Beer Delivery Drones .....2 rail vehicles to take steps to prevent the contamination of human and animal Navajo Nation Council Approves “Junk” Food Tax .........................2 food during transportation. Noting that the proposed rule will “help reduce OEHHA Schedules Children’s the likelihood of conditions during transportation that can lead to human or Health Symposium .....................3 animal illness or injury,” FDA Deputy Commissioner for Foods and Veterinary OEHHA Enters Prop. 65 MOU with Medicine Michael Taylor said, “We are now one step closer to fully imple- Department of Food and Agriculture. .3 menting the comprehensive regulatory framework for prevention that will Litigation strengthen the FDA’s inspection and compliance tools, modernize oversight Missouri AG Sues California AG over Egg Farm Rules ....................3 of the nation’s food safety system, and prevent foodborne illnesses before Court Allows Most “Fat-Free” they happen.” The proposed regulation aims to establish criteria for sanitary Deception Claims to Proceed ...........4 transportation practices, such as properly refrigerating food, adequately Florida Class Action Filed over ECJ cleaning vehicles between loads and properly protecting food during trans- Designation on Food Ingredient Lists ...5 portation.
    [Show full text]
  • Harmful Food Additives & Healthier Brand Guide
    SPECIAL REPORT: HARMFUL FOOD ADDITIVES & HEALTHIER BRAND GUIDE PHOTO BY KWAKU ALSTON SHOPPING LISTS, RECOMMENDATIONS & GUIDELINES HARMFUL FOOD ADDITIVES & HEALTHIER BRAND GUIDE Copyright © 2018 by Vani Hari All Rights Reserved. No part of this guide may be reproduced or redistributed in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from the publisher. Published in the United States by: Food Babe, LLC, P.O. Box 31521, Charlotte NC 28231 USA foodbabe.com Disclaimer: Before starting any new diet and exercise program please check with your doctor and clear any exer- cise and/or diet changes with them. The information presented herein is not presented with the intention of diag- nosing or treating any disease or condition. This information is for educational purposes only. No responsibility is assumed by the author nor anyone connected with this website for the use of this information and no guarantees of any kind are made for the performance or effectiveness of the recommendations provided. The publisher shall not be held responsible for loss or damage of any nature suffered as a result of reliance on any of this guide’s contents or any errors or omissions herein. P. 2 FOODBABE.COM TABLE OF CONTENTS Introduction ................................................................................................ Page 4 Harmful Additives In Your Food .................................................... Page 7 The 3 Question Detox .........................................................................
    [Show full text]
  • John's Corner
    www.natureswayresources.com JOHN’S CORNER: NEWS FROM THE WONDERFUL WORLD OF SOIL AND PLANTS by John Ferguson From one of our readers, Deany M. sent it this tip: “A few months ago I purchased the Beneficial Nematodes at Amazon … I put the pkg in the fridge – finally got around to using it couple of weeks ago and I put a new yellow stickie on a stick in the pot … and one on the window next to the plant. I have not had ONE gnat on the yellow stickie … they are GONE! Fungus Gnat Yellow Sticky Stuff: for the window … I use ¼ of the yellow sticky stuff. It’s sticky on both sides … so I just peel about ½” down on one side and stick to the window … the peel the front side. The attached photo I took was a “NEW” sticky … been up about 1 day … w/in a week … it would be covered … same for the one I put on a stick in the soil! Beneficial Nematodes-SF – WONDERFUL!! A few months ago, I purchased the Beneficial Nematodes at Amazon … I put the pkg in the fridge – finally got around to using it couple of weeks ago and I put a new yellow stickie on a stick in the pot … and one on the window next to the plant. I have not had ONE gnat on the yellow stickie … they are GONE!” 1 www.natureswayresources.com Note: I have successfully used beneficial nematodes several times in the past to get rid of fleas, biting gnats and other pest insects.
    [Show full text]
  • 8 Vitalities and Visceralities Alternative Body/Food Politics in Digital Media
    9781138300804C08.3D 151 [151–168] 6.10.2018 8:18AM 8 Vitalities and visceralities Alternative body/food politics in digital media Deborah Lupton Digital media have made activist groups, dissenting voices and food cultures visible to potentially very large audiences in unprecedented ways. Many relate to alternative ways of thinking about and engaging in food practices. Digital media platforms, such as Facebook, Tumblr, Twitter, Instagram and YouTube, provide a multitude of opportunities for people to create their own content concerning their own or others’ bodies, as well as food production, preparation and consumption practices, to share this content and to comment on, curate or re-appropriate the material of others. In this chapter, I adopt a cultural studies perspective, drawing on feminist materialism, to identify some of the influential practices and forms of representa- tion related to the circulation of forces and intensities about embodiment and food cultures as they are expressed in digital media, referring throughout to body/food politics to signify the close relationship between the two. My discussion here is based on the premise that political and power relations are enacted in the quotidian spaces of everyday routines and practices, and are produced through and with performances of embodiment and identity. Therefore, digital media representations of human bodies, or of food production and consumption practices, can be interpreted as political insofar as they privilege some meanings over others, and claim membership or speak to some social groups rather than others. While people uploading images of their restaurant or home-cooked meals to a social media platform may not seem overtly political, it represents the micro- political level of participatory culture on social media as users attempt to generate meaning and to portray their food practices (and, by extension, themselves) in a certain light.
    [Show full text]
  • Connection Member Profiles
    INSIDE THIS ISSUE: Thought Leadership in 2015 ....................... 1-2 THE Snapshot: Pancheros ........................................2 Legislative Update ............................................3 Connection Member Profiles ...............................................4 Minnesota Marketplace ............................... 5-6 MSCA President’s Letter ..................................7 NEW! CREDC teams with MSCA .............................8 Click on article STARRSM Awards Recap .............................9-12 title to link direct Calendar of Events .........................................13 to that page! MSCA Leadership ..........................................13 JANUARY 2015 FEATURE ARTICLE Thought Leadership in 2015 Adapted from July 24, 2014 blog by Doug Stephens, RETAIL PROPHET At last month’s STARR Awards, make. In fact, Wall Street Journal loss of sales, fight your customer’s If you would incoming president Tony Barranco, tech columnist Geoffrey Fowler right to share, or find a way to like to read challenged MSCA members to wrote that owning a 3D printer participate and benefit from this the full be thought leaders. With ongoing was like having an “infinite dollar new economic sector. blog post shifts in demographics, economics store on your desktop.” Frustrating from Doug and technology, there are plenty news if you’re a dollar store but OPPORTUNITY: Facilitate THE SHARING Stephens, of ways to reimagine, reinvent and equally discouraging if you sell retail OF What YOU SELL. Outdoor clothing follow this reinvigorate how we do business. household items, home décor, toys manufacturer Patagonia recently link: Several months ago, Retail Prophet or replacement parts. The bottom shocked industry analysts when http://www. Doug Stephens created a short-list line is that this new consumer it not only ran an ad campaign retailprophet. of pivotal issues facing the industry, capability represents a category five encouraging consumers to re-use, com/blog/5- along with related suggestions on hurricane for retailers of all kinds.
    [Show full text]
  • THE Ultimate Guide to Turmeric
    THE Ultimate Guide TO Turmeric TRUVANI Here’s Exactly What To Expect Inside This Short Guide Hi, I’m Vani Hari, but you may know me as the Food Babe. I put together this guide to help you better understand the remarkable power of Turmeric, the ancient Ayurvedic remedy. And then, I’ll show you how to incorporate it into your daily life. I’ll share recipes, specific product recommendations, and more. But first, if you’re curious about exactly how Turmeric can help you, here are 12 core Vani Hari benefits: FOUNDER TRUVANI 12 Core Benefits of Turmeric* # #1 ANTI-INFLAMMATORY 2 SUPPORTS HEALTHY JOINTS The active ingredient in turmeric is curcumin, Beneficial in promoting overall joint a potent anti-inflammatory that helps maintain health and mobility. healthy inflammation responses. # # 3 PROMOTES HEART HEALTH 4 ENCOURAGES HEALTHY Its properties support the overall health of the CHOLESTEROL LEVELS cardiovascular system. Helps maintain healthy cholesterol levels. # #5 BOOSTS STRESS TOLERANCE 6 SUPPORTS WEIGHT LOSS As an adaptogen, it helps counteract the Curcumin can positively influence weight adverse effects of everyday stress on the body. management in overweight people. #7 PROMOTES RADIANT SKIN #8 OPTIMIZES VITALITY By providing proper nourishment, it helps your Its powerful antioxidant properties fight body produce more radiant and healthy-looking excess free radicals in the body that can skin. damage cells and diminish health. #9 SUPPORTS BRAIN HEALTH #10 SUPPORTS HEALTHY METABOLISM Helps maintain healthy cognitive function and Aids in maintaining normal blood sugar working memory. levels. #11 IMPROVES MOOD #12 SOOTHES DIGESTION Curcumin helps to reduce symptoms of mild Reduces symptoms of bloating and gas mood changes.
    [Show full text]
  • Transcript: Interview with Pilar Gerasimo Pilargerasimo.Com
    Transcript: Interview with Pilar Gerasimo pilargerasimo.com Interview by Mark Hyman, MD drhyman.com Copyright Hyman Digital, LLC 2016 1 Dr. Hyman: Hey everybody. This is Dr. Mark Hyman. Welcome to the Fat Sum- mit, where we separate fat from fiction. I'm here with my good friend and award winning journalist, Pilar Gerasimo, who is the editor and founder and the one whose brain child is this extraordinary magazine called Experience Life. You prob- ably may not have heard of it, but I consider it the best health magazine out there period, full stop, head and shoulders above everybody else. Why? Because Pilar and her team have really done hard investigative work to figure out the answers to the questions that are on all our minds, which is how do we live healthier lives? How do we eat? How do we take care of our bodies? What does the science show? And they've done the hard work of interviewing thousands of experts, including myself. I'm not completely unbiased, but I've had many interviews with them, many arti- cles that I've helped with and even articles that I've contributed to the magazine. I think if anybody is looking for a really smart, fun, engaging magazine to give them the skinny on actually what's really going on in health today, I would check out Experience Life magazine. And she's won many, many awards. She's created an extraordinary app called Being Healthy is a Revolutionary Act, and it's just really all about the 101 things you can do to be a health revolutionary and empower your- self to change your life and change the world.
    [Show full text]
  • Why People Believe the Craziest Things About Food
    Why people believe the craziest things about food Ivo Vegter Journalist, columnist, researcher and author South African Society of Dairy Technology, June 2020 Good day, ladies, gentlemen and everyone else. - My name is Ivo Vegter. I’ve been a journalist for over 26 years, and in my spare time write research reports for think tanks. - I was Daily Maverick’s longest-running columnist until I left them recently to join the Institute for Race Relations to promote classical liberal principles. Among other things, I now write for its newspaper, the Daily Friend. The fun part of my job is debunking popular and widely-held myths. People are incredibly attached to their beliefs, often without much by way of scientific fact or logical reasons. - Many people base their entire identities on their belief systems about the environment, economics, and indeed, food. That's why when those beliefs get challenged, people can get very offended. You're attacking their sense of identity, their like-minded communities, and even their intelligence. Why people believe the craziest things about food Over the years, I’ve identified several reasons why people believe myths and misinformation about food, and why those beliefs are so hard to shift. Today, I’d like to talk about four of them: Why people believe the craziest things about food ✿ The appeal of authority The appeal of authority. People tend to believe popular figures in the media, without understanding the underlying science. Why people believe the craziest things about food ✿ The appeal of authority ✿ It’s trendy to be sensitive It’s trendy to be sensitive to this or that, or have a condition that makes one deserving of special treatment Why people believe the craziest things about food ✿ The appeal of authority ✿ It’s trendy to be sensitive ✿ Anti-capitalism and the myth of an idyllic past A fasionable aversion to capitalism and a belief in the myth of an idyllic past that was ruined by modernity.
    [Show full text]