8 Vitalities and Visceralities Alternative Body/Food Politics in Digital Media
9781138300804C08.3D 151 [151–168] 6.10.2018 8:18AM 8 Vitalities and visceralities Alternative body/food politics in digital media Deborah Lupton Digital media have made activist groups, dissenting voices and food cultures visible to potentially very large audiences in unprecedented ways. Many relate to alternative ways of thinking about and engaging in food practices. Digital media platforms, such as Facebook, Tumblr, Twitter, Instagram and YouTube, provide a multitude of opportunities for people to create their own content concerning their own or others’ bodies, as well as food production, preparation and consumption practices, to share this content and to comment on, curate or re-appropriate the material of others. In this chapter, I adopt a cultural studies perspective, drawing on feminist materialism, to identify some of the influential practices and forms of representa- tion related to the circulation of forces and intensities about embodiment and food cultures as they are expressed in digital media, referring throughout to body/food politics to signify the close relationship between the two. My discussion here is based on the premise that political and power relations are enacted in the quotidian spaces of everyday routines and practices, and are produced through and with performances of embodiment and identity. Therefore, digital media representations of human bodies, or of food production and consumption practices, can be interpreted as political insofar as they privilege some meanings over others, and claim membership or speak to some social groups rather than others. While people uploading images of their restaurant or home-cooked meals to a social media platform may not seem overtly political, it represents the micro- political level of participatory culture on social media as users attempt to generate meaning and to portray their food practices (and, by extension, themselves) in a certain light.
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