Strong Start of 2011 (Numerical Data in Brackets Refers to the Corresponding Period in 2010 Unless Otherwise Stated)

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Strong Start of 2011 (Numerical Data in Brackets Refers to the Corresponding Period in 2010 Unless Otherwise Stated) TRADEDOUBLER AB (PUBL) INTERIM REPORT JANUARY-MARCH 2011 Strong start of 2011 (Numerical data in brackets refers to the corresponding period in 2010 unless otherwise stated). Net sales increased by 6% to SEK 749.4 M (709.2). Adjusted for changes in exchange rates the rise was 16%. Gross profit increased by 2% to SEK 166.7 M (163.9). Adjusted for changes in exchange rates, the rise was 11%. Operating profit (EBIT) increased by 109% to SEK 33.6 M (16.0). Adjusted for changes in exchange rates, the increase was 231%. Network developed strongly and increased the operating profit by 141% to SEK 32.6 M (13.5). Adjusted for changes in exchange rates, the increase was 283%. The cash flow from operating activities was SEK 43.3 M (-79.3). Earnings per share amounted to SEK 0.44 (0.07). TradeDoubler continued to strengthen its market position. Elaine Safier was appointed as Chief Commercial Officer and Leif Eliasson was appointed as Market Unit Leader North East. Jan-Mar Jan-Mar Full year MSEK 2011 2010 2010 Net sales 749.4 709.2 2,840.1 Gross profit 166.7 163.9 658.4 Operating profit 33.6 16.0 82.5 Net profit 18.6 3.0 61,3 Cash-flow from operating activ ities 43.3 -79.3 -5.8 Earnings per share, SEK 0.44 0.07 1.44 Cash-flow per share, SEK 0.91 -6.62 -5.01 Operating profit/Gross profit, % 20.1 9.8 12.5 Return on equity (12 months), % 15.0 -48.4 12.3 EBIT (SEK M) 40,0 33,5 33,6 35,0 32,2 30,0 26,7 24,8 25,0 20,6 20,0 16,0 15,0 9,5 10,0 5,0 0,0 -5,0 Q109 Q209 Q309 Q409 Q110 Q210 Q310 Q410 Q111 -10,0 -5,0 The interim report is presented at a press and analyst conference today at 10.00 a.m. to be held in TradeDoubler’s premises at Sveavägen 20. The presentation may also be followed via a webcast which may be accessed via: http://www.tradedoubler.com/cp-sv/investors/ TradeDoubler discloses the information provided herein pursuant to the Swedish Securities Markets Act. The information was submitted for publication on 4 May 2011 at 8.00 a.m. CET. Europe’s leading partner within performance-based digital marketing TradeDoubler AB (publ), Sveavägen 20, 111 57 Stockholm, Sweden Telephone +46 (0)8-40 50 800, [email protected], www.tradedoubler.com, Corporate reg. no. 556575-7423, The registered office of the board of directors is in Stockholm. TradeDoubler Interim Report January - March 2011 – 1 (16) TRADEDOUBLER AB (PUBL) INTERIM REPORT JANUARY-MARCH 2011 CEO’s comments on the first quarter 2011 Strong improvement in earnings results for our clients. This is a contributory factor to the higher profitability. TradeDoubler began the year strongly and more than doubled its operating profit Established business units Search and compared with the first quarter last year. Technology Network accounted for the major part of The new stand-alone business units Search the group’s operating profit. and Technology were established during Stronger market position the quarter. In Search, we have continued to execute the plan launched during the The continued favourable sales trend had a autumn aimed at stemming the sales positive impact on the gross profit, which decline in the UK, cutting operational costs, increased by 11 per cent adjusted for and boosting the international growth. For changes in exchange rates. the most part, this has gone better than My assessment is that TradeDoubler is planned, but a very tough market climate continuing to strengthen its market position has continued to prevail in the UK. Search through an improved offer and greater performed very well in the rest of Europe market presence. during the first quarter. Cost control in a sharpened organisation Technology developed according to plan and we now have a stable business with a The improved profitability is also due to clear plan for achieving profitable growth. continued cost control in a sharpened Some write-offs and adjustments with organisation. negative effects on earnings were charged Six market units were established during the during the quarter. quarter which means that we have New management in place advanced our positions closer to customers and partners. Consequently, we now have We completed the recruitment of a number a stronger local business which is quicker, of new members of the group management more empowered, creating more customer at the beginning of the year. Consequently, value, and providing a better platform for we have broadened and strengthened geographical expansion. TradeDoubler’s management team and at the same time, a number of existing It pleases me to see our strong performance managers have been given increased in most market units and countries, responsibility for market units or business particularly in North West (UK), in Central units. In the second quarter, we are fully (Germany), in France and South East (Italy). operative in the new more efficient North East developed well, while the business-, market- and organisational development in South West was challenging structure, with the management in place. on account of a tough market climate in Spain and organizational changes. Boost from new products Our new products within targeting and our Urban Gillström, President and CEO mobile offer are appreciated and requested by clients, and also deliver significant customer benefit and immediate Europe’s leading partner within performance-based digital marketing TradeDoubler AB (publ), Sveavägen 20, 111 57 Stockholm, Sweden Telephone +46 (0)8-40 50 800, [email protected], www.tradedoubler.com, Corporate reg. no. 556575-7423, The registered office of the board of directors is in Stockholm. TradeDoubler Interim Report January - March 2011 – 2 (16) TRADEDOUBLER AB (PUBL) INTERIM REPORT JANUARY-MARCH 2011 Market development Gross profit increased at the same time by 2 per TradeDoubler achieved a strong start to 2011, cent to SEK 166.7 M (163.9). Adjusted for with the Network business showing Q1 growth of changes in exchange rates, gross profit 17 per cent year-on-year, adjusted for changes increased by 11 per cent. The improvement in exchange rates. We also demonstrated our was due to a favourable sales trend, ability to reach our objective of growing faster particularly within Network which increased its than the markets in which we operate, overall gross profit, adjusted for changes in exchange and within key territories across Europe. We rates, by 17 per cent to SEK 145.4 M. Both achieved this on top of the significant growth of Technology and Search decreased their gross e-commerce and digital advertising spend profit to SEK 11.8 M and SEK 9.4 M respectively. across our prioritized industry segments as economies across Europe began to improve. The total costs, including depreciation, amortisation and impairments, fell by 10 per The travel sector remains a high performer for cent to SEK 133.1 M (147.8). Adjusted for TradeDoubler with impressive results for our changes in exchange rates, the costs were 5 main clients. In the UK we have seen the per cent lower. benefits of consumers increasing their spending The focus on cost control continues to deliver on travel as they start to feel more confident results and is in line with the strategic goal of about the economy. Likewise, we closed a scalable profitable growth. The number of number of automotive campaigns in Italy as employees at the end of the quarter amounted these advertisers began to spend more on to 551 (588) full-time equivalents (FTEs) which digital marketing. Over the past three months was lower than during the first quarter last year. we also experienced the impact of the seemingly unstoppable daily deals The decrease in administrative expenses to SEK phenomenon as this became a top area for 28.8 M (43.0) was due to the completion of the Group almost overnight. projects to strengthen the internal control as well as restraint as regards central costs. Music and other downloads also continued to grow throughout the quarter, resulting in Operating profit improved by 109 per cent to substantial business generated. Consumer SEK 33.6 M (16.0). Adjusted for changes in electronics generated strong and growing sales exchange rates, operating profit increased by for the Group, as did fashion/retail. 231 per cent. The improved profitability is due to the strong Clients across our markets and businesses performance within Network, where operating increasingly turned to TradeDoubler for mobile profit rose to SEK 32.6 M from SEK 13.5 M. services following the launch of our first mobile Adjusted for changes in exchange rates, the solution in March. This remains as a focus area rise was 283 per cent. Technology decreased as we roll out mobile solutions throughout the their operating profit by 11 per cent, adjusted rest of 2011. for changes in exchange rates, and Search displayed unchanged operating profit The Group’s results adjusted for changes in exchange rates. Consolidated net sales increased during the first quarter by 6 per cent to SEK 749.4 M (709.2) Consolidated net financial items amounted to compared with the same period last year. SEK -9.0 M (-7.3), which were due to changes in Adjusted for changes in exchange rates, the exchange rates which affected the valuation increase was 16 per cent. Europe’s leading partner within performance-based digital marketing TradeDoubler AB (publ), Sveavägen 20, 111 57 Stockholm, Sweden Telephone +46 (0)8-40 50 800, [email protected], www.tradedoubler.com, Corporate reg.
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