DOCSLIB.ORG

Tradedoubler Announces Roll out in All Nordic Countries

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Tradedoubler Announces Roll out in All Nordic Countries Embargoed for release at 7.00 am BST xx May 2000 TradeDoubler announces Roll Out in all Nordic countries TradeDoubler, Europe’s leading provider of online affiliate marketing solutions, which recently secured a $10 million funding from Soros Private Equity Partners and Arctic Ventures, announced today that it has launched its services into Finland, Norway and Denmark, as part of its planned European roll-out. TradeDoubler, who recently appointed Stig-Arne Larsson, the former CEO of Telia as Chairman, is headquartered in Stockholm and was founded in August 1999 by Felix Hagnö and Martin Lorentzen, two Swedish entrepreneurs with substantial Internet and IT experience. Since its formation, TradeDoubler has established itself as Europe's leading provider of performance-based marketing solutions for e-merchants and content sites. The Company has developed its own technology platform, which allows it to offer its customers, and affiliates a wide range of services, with the core service being pay-for performance marketing. Carl Johan Grandison, Operating Manager for the Nordic countries, said: “We intend to offer our services in a number of European countries and to have local teams in each of them. These teams will be able to focus on the local issues in each country in order to offer our clients the best possible performance from their affiliate programme”. Commenting on the announcement today, Felix Hagnö, Chief Executive Officer of TradeDoubler, said: “We are delighted to offer our services across Scandinavia. As our customers expand throughout Europe, we want to be able to offer them an easier way of managing their affiliate networks in every country. TradeDoubler is currently the only Company that offers this solution in such a wide range of countries throughout Europe.” “Our customers are also finding that as costs associated with online advertising and marketing are increasingly significant, the TradeDoubler solution can provide a pay-for success solution that is the most cost effective way of attracting new online customers because the customer only pays for the traffic that we deliver from our affiliate network.” IBM in Copenhagen will run all the hosting for Denmark, Finland, Norway, the UK, and Sweden. Affiliate marketing is set to become one of the most effective business marketing tools in the near future. According to Gartner Group, more than 50 per cent of online sales will come from affiliate sites by 2002. Forrester Research predicts that by 2003 companies with affiliate programs will generate 21 percent of revenues from affiliates. For further information: Felix Hagnö, Chief Executive Victoria Springett/Tom Moriarty TradeDoubler ICIS Tel: +46 8 54 58 58 44 Tel: +44 20 7288 2233 Email: [email protected] Email: [email protected] About TradeDoubler TradeDoubler began operations in November 1999 and currently administers 80 affiliate programs, handling more than 65,000 affiliate relationships in Sweden and the UK. TradeDoubler plans to expand its services into Germany and France in the coming months. Clients include Bidlet, EPO.com and Wideyes. The Company provides its customers with a complete platform to manage affiliate marketing programs, recognized as being the most cost-effective online advertising alternative. Online affiliate marketing is a performance-based marketing solution, where e-merchants and content sites only pay for the promotions that lead to click-throughs, registrations or sales. TradeDoubler has established a secure and reliable technology platform that tracks the traffic generated by each link placed by its clients across the TradeDoubler affiliate website network. The TradeDoubler platform is able to track the actions of an online customer who has clicked through to one of TradeDoubler’s clients’ sites. When an online customer clicks-through to, registers on, or purchases a service or product on the client site, TradeDoubler administers payment of a success fee to the affiliate site that generated the traffic to the client site. TradeDoubler generates revenue by collecting a commission for its services. In contrast to many of its competitors there are no start up costs, fixed fees or software to install. It acts as a trusted third party between the online merchant that is paying the referral fees for traffic, and the affiliate that is receiving a commission for guiding its traffic to the merchant’s website. As the leading provider of an online affiliate marketing solution, TradeDoubler provides the largest affiliate network from which online clients can draw traffic in Europe. Stig-Arne Larsson, the former CEO of Telia, is Chairman of TradeDoubler. For further information please visit www.tradedoubler.com. - ENDS -.
Load more

Recommended publications
  • New Keystone Advisers Transaction: Acquisition of the Search Works & the Technology Works
    2007-07-26 09:00 CEST New Keystone Advisers transaction: Acquisition of The Search Works & The Technology Works TradeDoubler AB (publ) today announced its acquisition on July 25th of all the issued shares in Interactive Marketing Works Ltd and its subsidiaries ('The IMW Group'). The purchase price amounts to £56 million and will be paid in cash and bank guaranteed loan notes. The IMW Group consists of two trading entities, 'The Search Works', a well established search engine marketing agency and 'The Technology Works', a technology provider for search engine marketing which is in an investment phase, whose products include 'BidBuddy®' - a search management technology. The Group was founded in 1999 and currently employs 108 staff. Turnover for the rolling twelve months preceding June 2007 amounted to GBP 69 million. The acquisition complements and expands TradeDoubler's existing performance-based product portfolio which includes affiliate marketing, online advertising campaigns, pay-per-call and an online tracking and ad- serving technology. The newly combined offering has great synergies for both TradeDoubler's and The IMW Group's client bases. TradeDoubler was advised by Keystone Advisers, Baker & McKenzie LLP and KPMG LLP. The IMW Group was advised by Ingenious Corporate Finance, Clarity Capital Partners Limited and Berwin Leighton Paisner LLP. Keystone Advisers is a fully independent Corporate Finance firm offering advice related to mergers and acquisitions (M&A), divestitures, as well as various financing arrangements. The firm has advised on approximately 140 transactions to a variety of different clients in a number of sectors since the inception in 2000. Keystone Advisers is a Partner owned firm and where the founders have experience from Investment Banking and Management Consulting from some of the largest global institutions.
    [Show full text]
  • Interim Report January-September 2020
    Interim Report January-September 2020 2 INTERIM REPORT | JANUARY – SEPTEMBER 2020 TABLE OF CONTENTS Summary 3 Financial Overview 4 CEO Comments 5 Tradedoubler – Connect and Grow 6 The Group’s Results 7 Operational Segments 9 Miscellaneous 13 Financial Reporting 16 Key Ratios 23 Definitions 24 3 INTERIM REPORT | JANUARY – SEPTEMBER 2020 SUMMARY The third quarter July - September 2020 Net sales amounted to SEK 285 M (280) an increase of 2% or 5% adjusted for changes in exchange rates compared to the same period last year. Gross profit was SEK 59 M (62), a decrease of -4% and -1% adjusted for changes in exchange rates. Gross margin was 20.7% (22.0). Operating costs excluding depreciation and change related items were SEK 42M (48), a decrease of -14% or -10% adjusted for changes in exchange rates. EBITDA amounted to SEK 16 M (12). Adjusted for change related items, EBITDA was SEK 17 M (13). Capitalised expenses for product development were SEK 6 M (5). Cash flow from operating activities was SEK 15 M (-37) and the sum of cash and interest- bearing financial assets was SEK 56 M (25) at the end of the third quarter. Net cash in the third quarter increased by SEK 6 M to SEK -74 M. Earnings per share, before and after dilution were SEK -0.07 (-0.14). The tax authorities in the United Kingdom and Sweden have during the third quarter 2020 reached a mutual agreement on the double taxation procedure which is described in the 2019 annual report on page 28. The result of the agreement is that the tax adjustment is divided between the two jurisdictions in an equal proportion.
    [Show full text]
  • Tradedoubler Interim Report January – September 2017
    Tradedoubler interim report January – September 2017 Improved development 2 (18) | Interim report January – September 2017 Improved development THE THIRD QUARTER JULY – SEPTEMBER 2017 Net sales amounted to SEK 258 M (304). Net sales adjusted for change related items were SEK 258 M (302), which was a decrease of 15%. Gross profit adjusted for change related items was SEK 60 M (68), a decrease of 11% or 10% adjusted for changes in exchange rates. Gross margin adjusted for change related items was 23.4% (22.4). Operating costs excluding depreciation and change related items were SEK 54 M (63), a decrease of 15%. EBITDA amounted to SEK 10 M (4). Adjusted for change related items, EBITDA was SEK 7 M (4). Capitalised expenses for product development were SEK 5 M (9). Cash flow from operating activities was SEK -29 M (5) and the sum of cash and interest-bearing financial assets was SEK 61 M (224) at the end of the third quarter. Net cash in the third quarter decreased by SEK 37 M to SEK -72 M. Earnings per share, before and after dilution were SEK 0.00 (-0.15). In July Tradedoubler acquired the Swedish technology company Metapic. THE INTERIM PERIOD JANUARY – SEPTEMBER 2017 Net sales amounted to SEK 878 M (998). Net sales excluding change related items were SEK 878 M (996), which was a decrease of 12%. Gross profit excluding change related items was SEK 195 M (219), a decrease of 11% or 12% adjusted for changes in exchange rates. Gross margin excluding change related items was 22.2% (22.0).
    [Show full text]
  • Tradedoubler Finalises Its Nordic Regional Structure
    Tradedoubler finalises its Nordic regional structure Tradedoubler has announced the final step in the establishment of a regional structure in the Nordics. It is closing the office in Oslo and large Norwegian clients will be managed by the team of performance marketing specialists in Stockholm. Kristoffer Klockare will continue in his role as Regional Director for the Nordic region. Speaking about the announcement, Matthias Stadelmeyer, CEO said, “The establishment of regional structures within our European operation enables us to ensure that we deliver consistently high levels of performance marketing expertise to all our clients. Most of our Nordic clients operate across the region and this structure enables us to offer them a single point of contact for all their activity.” The costs associated with the office closure are not significant. The number of employees in Oslo amounts to 7 people. Stockholm, January 23, 2015 TradeDoubler AB (publ.) The information in this announcement is required to be disclosed by TradeDoubler AB under the Swedish Securities Markets Act (Sw. lagen om värdepappersmarknaden). This information was released for publication at 10.45 CET on January 23, 2015. For further information, please contact: Matthias Stadelmeyer, CEO Tradedoubler Phone: +46 8 405 08 00 Email: [email protected] About Tradedoubler Tradedoubler is an international leader in performance-based digital marketing and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and remains one of the most successful pan-European performance marketing company, combining strategic international insight with detailed in-country expertise. It helps 2,000 advertisers achieve their business goals through its high quality network of 140,000 publishers and was the first to offer an integrated e- and m-commerce offering to help advertisers extend their online programmes to users on mobile devices.
    [Show full text]
  • Tradedoubler Appoints Richard Julin As Chief Revenue Officer
    Tradedoubler Appoints Richard Julin as Chief Revenue Officer Senior international executive recruited to drive sales and revenue growth. Tradedoubler, the digital performance marketing company, has appointed Richard Julin to the newly created role of Chief Revenue Officer, effective 7 January 2014. Julin will report to Tradedoubler President & CEO, Rob Wilson. Julin joins Tradedoubler from Mediaplanet, a content marketing company, where he was CEO and President from January 2009 until March 2013. Prior to that, Julin held roles as COO at Mediaplanet and Sales Director at the Swedish TV companies TV3 and TV6. As Chief Revenue Officer at Tradedoubler, Julin will be responsible for leading the company’s team of Regional Directors and the international corporate client team. Commenting on Julin’s appointment, Rob Wilson said, “I am delighted that Richard is joining our senior management team. His operational experience in driving sales and revenue growth will play a key part in delivering the ambitious goals we have set in 2014.” Speaking about his appointment, Richard Julin said, “This is an exciting time to be joining Tradedoubler and I am looking forward to leading the drive for significant, long-term sales and revenue growth across the business.” Stockholm, January 7, 2014 TradeDoubler AB (publ.) For further information, please contact: Rob Wilson President & CEO, Tradedoubler Tel: +44 207 798 5866 E-mail: [email protected] About Tradedoubler Tradedoubler is an international leader in performance-based digital marketing and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and remains the most successful pan-European performance marketing company, combining strategic international insight with detailed in- country expertise.
    [Show full text]
  • Year-End Report January – December 2011
    Year-end report January – December 2011 2 (21) | TradeDoubler Year-end report January – December 2011 Improved profitability during the quarter (Numerical data in brackets refers to the corresponding period in 2010 unless otherwise stated). (The Group’s figures are recognised excluding discontinued operations in this year-end report, unless otherwise stated.) THE INTERIM PERIOD OCTOBER – DECEMBER PRESENTATION OF THE ANNUAL ACCOUNTS 2011 The annual accounts will be presented at a press and analyst conference on 7 February at 10.00 a.m. in TradeDoubler’s Net sales rose to SEK 701.5 M (679.4), and adjusted for premises at Sveavägen 20. changes in exchange rates, net sales increased by 5%. Gross profit amounted to SEK 167.2 M (172.6), and adjusted The presentation may also be followed via a webcast using the for changes in exchange rates, gross profit fell by 1%. link: http://www.tradedoubler.com/cp-en/investors/. Operating profit (EBIT) rose to SEK 38.7 M (33.8), and adjusted for changes in exchange rates, operating profit EBIT (SEK M) increased by 24%. Cash flow from operating activities was SEK 67.9 M (76.0). 45,0 38,7 Earnings per share amounted to SEK 0.90 (0.50). 40,0 34,8 The Search unit was transferred to NetBooster and a 33,8 35,0 strategic partnership in online marketing was initiated with 31,3 the company. The net effect on the Group’s consolidated 30,0 equity was SEK -45.0 M. Parts of the IT operations were outsourced to Frontwalker, 25,0 22,2 which liberates resources for product development.
    [Show full text]
  • Digital Media Solutions for Global Advertisers
    Digital media solutions for global advertisers o Reworld Media (ALREW PA) is a unique digital media group expert at revitalizing media brands and applying technologies to the fast moving ad-tech market ENTREPRENEURIAL CULTURE: Successful acquisitions in the media sector: magazines from Axel Springer, Lagardere; controlling stake (30%) in TradeDoubler TURNAROUND EXPERTISE: Adjusting costs, culture and business model to digital DIGITAL AUDIENCE GROWTH: Strong brands strategy. Audience x3 since 2015. MONETISATION: Advertiser-centric strategy, comprehensive offer to global clients TECHNOLOGY: Full ownership of cutting edge technology in Europe INTERNATIONAL GROWTH: Large international footprint to service global advertisers (50% of the revenue) BRAND-PERFORMANCE SYNERGIES – Reworld Media is unique in the market with a fully integrated offer: Competitive advantage through superior data on internet consumer behaviour. EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE 2 STRONG REVENUE BASE - Consolidated pro forma sales: €200m in 2016, fully consolidating TradeDoubler. €52m of digital revenue already achieved in 1H16. PROFITABILITY BOOST expected in 2017 driven by shift to digital and self-help. Sharp increase in new business’ gross margin. Higher structural margin. GROWTH FOCUS – Leaner business ready for digital growth following 2 years of asset restructuring (2014-16). Digital revenues in Branding: +15% in 1H16 YoY. SOLID BALANCE SHEET – No debt leverage / Consolidated equity : €16.6m Consolidated revenue
    [Show full text]
  • Annual Report 2020 Dear Reader, Tradedoubler’S Business Is Online and Therefore We Think the Website Is the Natural Focus for Our Financial Communication
    Annual Report 2020 Dear reader, Tradedoubler’s business is online and therefore we think the website is the natural focus for our financial communication. Our ambition is to offer shareholders and other investors an effective and easily accessible way of reading up-to-date and relevant information on www.tradedoubler.com. The information in the annual report Contents Tradedoubler AB (publ), 556575-7423, is a Swedish BOARD OF DIRECTORS’ REPORT 4 public limited liability company with its registered office in Stockholm. The company is subject to Swedish laws and as a SUSTAINABILITY REPORT 6 listed company is obliged to comply with NASDAQ Stockholm’s rules and regulations which govern information disclosure to RISKS AND UNCERTAINTY FACTORS 7 the market. CORPORATE GOVERNANCE 7 All values are stated in Swedish kronor. Kronor expressed in millions is abbreviated to SEK M and kronor expressed in thousands is abbreviated to SEK ’000. Numerical data in FINANCIAL INFORMATION brackets refers to 2019 unless otherwise stated. Information CONSOLIDATED ACCOUNTS 14 about markets and the competitive situation is Tradedoubler’s own assessment, unless a specific source is provided. You NOTES TO THE CONSOLIDATED ACCOUNTS 18 can subscribe to press releases and financial reports on Tradedoubler’s website. PARENT COMPANY ACCOUNTS 36 The Annual Report is prepared in Swedish and translated NOTES TO THE PARENT COMPANY ACCOUNTS 40 into English. Should differences occur between the Swedish Annual Report and the English translation, the Swedish BOARD AND CEO’S SIGNATURES 46 version shall prevail. AUDITOR´S REPORT 47 BOARD OF DIRECTORS 51 COMPANY MANAGEMENT 52 ALTERNATIVE PERFORMANCE MEASUREMENTS 53 A print version of the annual report may be ordered from: Tradedoubler AB Birger Jarlsgatan 57A SE-113 56 Stockholm Tel.
    [Show full text]
  • Affiliate Marketing Plan
    AFFILIATE MARKETING PLAN Case: MSO.fi LAHTI UNIVERSITY OF APPLIED SCIENCES Degree programme in Business Studies International Trade Thesis Spring 2015 Ekaterina Bystrova Lahti University of Applied Sciences Degree Programme in International Trade BYSTROVA, EKATERINA: Affiliate marketing plan Case: MSO.fi Bachelor’s Thesis in International Trade 70 pages Spring 2015 ABSTRACT With an increasing number of people utilizing Internet in their everyday life online marketing is also growing in its importance among companies. Companies nowadays realize that without practicing online marketing it is almost impossible to increase their brand awareness and catch the modern consumer’s attention. This thesis is a functional thesis commissioned by Sanoma Digital Finland. The focus of this study is on one of their webpages, Mitäsaisiolla.fi which is an online store offering products in different categories. The purpose of this thesis was to provide the commissioner with an affiliate marketing plan to serve as a guideline if MSO.fi decides to start practicing affiliate marketing. Affiliate marketing is a performance based marketing channel which involves less risks compared to other online marketing channels. Online marketing is a relatively new phenomenon which is evolving constantly and quickly developing in new directions. For these reasons there is not much relevant literature available on the subject as written literature is often already outdated and thus not suitable to use in the theoretical part of this study. Most of the sources used in this study are electronic sources as they contain the most current information on the matter. First the theoretical background of the study is comprised of introduction to different online marketing channels to give the reader a better understanding of online marketing as a whole.
    [Show full text]
  • Tradedoubler Books Online Reservations Specialist Venere.Com
    Tradedoubler Books Online Reservations Specialist Venere.com Latest Expedia brand to join Tradedoubler network London, UK and Rome, Italy – 18 March 2013 Venere.com, the online reservation specialist is expanding its affiliate marketing campaign strategy through Tradedoubler, the international performance marketing and technology company. Tradedoubler is launching Venere.com affiliate programs in the United Kingdom, Germany, Austria, France, Italy, Sweden, Norway, the Netherlands, Belgium and Spain in a move which reflects the increasing reliance of consumers on Internet sites to research and book their travel. Research1. shows that online travel agents (OTAs) are leading the surge in the growth of Europe’s online travel market, increasing bookings by nearly 22 per cent in contrast to supplier websites’ 15 per cent gain. It is estimated that OTAs outpaced the hotel bookings market by 14 per cent in 2012 and, although the pace of growth is expected to slow due to economic conditions, it is still expected to grow by nearly eight per cent in 2014. Venere’s technology allows for real-time pricing and room availability information to be posted across many of the 140,000 active publishers in Tradedoubler’s leading network, maximising its reach across Europe. Quick integration and easy access to Venere’s ever- growing property portfolio and latest special deals allows publishers, both large and small, to monetise content and links for accommodation all over the world. Spyros Assonitis, Director Global Marketing, Venere.com, says: “Customers are moving online to book their travel and accommodation and our offering is proving attractive. But in this highly competitive marketplace, working with a trusted and truly international partner known for its ability to generate new revenues is essential for us.
    [Show full text]
  • Tradedoubler Year-End Report January – December 2016
    1 (19) | Year-end report January – December 2016 Tradedoubler year-end report January – December 2016 2 (19) | Year-end report January – December 2016 Improved financial performance THE FOURTH QUARTER OCTOBER - DECEMBER 2016 Net sales amounted to SEK 346 M (400). Net sales excluding change related items were SEK 343 M (400), a decrease of 14%. Gross profit excluding change related items was SEK 78 M (85), a decrease of 8% or 8% adjusted for changes in exchange rates. Gross margin excluding change related items increased to 22.7% (21.2). Operating costs excluding depreciation and change related items were SEK 65 M (90), a decrease of 28%. EBITDA amounted to SEK -2 M (-17). Excluding change related items, EBITDA was SEK 13 M (-6). Capitalised expenses for product development were SEK 9 M (16). Cash flow from operating activities was SEK 20 M (56) and the sum of cash and interest-bearing financial assets was SEK 210 M (347) at the end of the fourth quarter. Net cash in the fourth quarter increased by SEK 40 M to SEK 16 M. Earnings per share, before and after dilution were SEK –0.38 (-3.33). In October Viktor Wågström was appointed CFO permanently. During November and December Tradedoubler repurchased own bonds for SEK 27.9 M which nominal value amounted to a total of SEK 54 M. In December 2016 Tradedoubler decided to restructure its service organisation and move all services and support to the local offices in the markets. As a consequence of that the local teams in the markets will be strengthened and the central service hub in Telford, UK will be closed.
    [Show full text]
  • Pi-Top-50-2019.Pdf
    SPONSORED BY SPONSORED BY // 02 PerformanceIN 50: The Top 50 Performance Marketing Players from 2019 After numerous submissions and much deliberation, PerformanceIN is proud to present this year’s PerformanceIN 50 – the top 50 industry players in performance marketing from 2019 – highlighting individuals from around the world who continue to steer, innovate and inspire the industry. The list, sponsored by Partnerize, focuses on the exceptional work from individuals who are both supporting and giving back to the performance marketing community as the industry continues to evolve as we look ahead into 2020. Compared to previous PerformanceIN 50 lists, we wanted to truly recognise the people that are working hard and making a difference. Therefore, we have excluded the C-Suite from networks and instead included members of their teams who are making a real change to the performance marketing channel. Nominations were carefully selected with the final 50 list showcasing a variety of disciplines and job levels to represent the broad set of attributes that can be said to be having a tangible effect on advancing the performance marketing industry for the better. Furthermore, for the very first time, we’ve highlighted a number of individuals as One to Watch - indicating the rising stars of the industry, who based on our research, are pushing the conventional boundaries to improve the performance marketing channel going into 2020 and beyond. On behalf of the PerformanceIN and Partnerize, a huge congratulations to all the individuals in the PerformanceIN 50 list and to their respective companies as well as everyone who nominated. Don’t forget to get involved by using the #PerformanceIN50 hashtag.
    [Show full text]