New Keystone Advisers Transaction: Acquisition of the Search Works & the Technology Works

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2007-07-26 09:00 CEST New Keystone Advisers transaction: Acquisition of The Search Works & The Technology Works TradeDoubler AB (publ) today announced its acquisition on July 25th of all the issued shares in Interactive Marketing Works Ltd and its subsidiaries ('The IMW Group'). The purchase price amounts to £56 million and will be paid in cash and bank guaranteed loan notes. The IMW Group consists of two trading entities, 'The Search Works', a well established search engine marketing agency and 'The Technology Works', a technology provider for search engine marketing which is in an investment phase, whose products include 'BidBuddy®' - a search management technology. The Group was founded in 1999 and currently employs 108 staff. Turnover for the rolling twelve months preceding June 2007 amounted to GBP 69 million. The acquisition complements and expands TradeDoubler's existing performance-based product portfolio which includes affiliate marketing, online advertising campaigns, pay-per-call and an online tracking and ad- serving technology. The newly combined offering has great synergies for both TradeDoubler's and The IMW Group's client bases. TradeDoubler was advised by Keystone Advisers, Baker & McKenzie LLP and KPMG LLP. The IMW Group was advised by Ingenious Corporate Finance, Clarity Capital Partners Limited and Berwin Leighton Paisner LLP. Keystone Advisers is a fully independent Corporate Finance firm offering advice related to mergers and acquisitions (M&A), divestitures, as well as various financing arrangements. The firm has advised on approximately 140 transactions to a variety of different clients in a number of sectors since the inception in 2000. Keystone Advisers is a Partner owned firm and where the founders have experience from Investment Banking and Management Consulting from some of the largest global institutions. We are a team of 14 professionals at the Stockholm office and in addition we have an own organization in the Baltic countries. Keystone Advisers aims to be the leading mid-market M&A advisory firm in the Swedish market. Kontaktpersoner Anna Ahl Presskontakt Administrator [email protected] +46 (0) 8 545 680 80 +46 (0) 708 890 444 Anders Boajé Presskontakt Partner [email protected] +46 (0) 8 545 680 85 +46 (0) 7 08 890 950.

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