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Digital Media Solutions for Global Advertisers

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Digital Media Solutions for Global Advertisers Digital media solutions for global advertisers o Reworld Media (ALREW PA) is a unique digital media group expert at revitalizing media brands and applying technologies to the fast moving ad-tech market ENTREPRENEURIAL CULTURE: Successful acquisitions in the media sector: magazines from Axel Springer, Lagardere; controlling stake (30%) in TradeDoubler TURNAROUND EXPERTISE: Adjusting costs, culture and business model to digital DIGITAL AUDIENCE GROWTH: Strong brands strategy. Audience x3 since 2015. MONETISATION: Advertiser-centric strategy, comprehensive offer to global clients TECHNOLOGY: Full ownership of cutting edge technology in Europe INTERNATIONAL GROWTH: Large international footprint to service global advertisers (50% of the revenue) BRAND-PERFORMANCE SYNERGIES – Reworld Media is unique in the market with a fully integrated offer: Competitive advantage through superior data on internet consumer behaviour. EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE 2 STRONG REVENUE BASE - Consolidated pro forma sales: €200m in 2016, fully consolidating TradeDoubler. €52m of digital revenue already achieved in 1H16. PROFITABILITY BOOST expected in 2017 driven by shift to digital and self-help. Sharp increase in new business’ gross margin. Higher structural margin. GROWTH FOCUS – Leaner business ready for digital growth following 2 years of asset restructuring (2014-16). Digital revenues in Branding: +15% in 1H16 YoY. SOLID BALANCE SHEET – No debt leverage / Consolidated equity : €16.6m Consolidated revenue Media performance STRONG GROWTH IN H1 2016 RESULTS Media branding digital €47,1M • BRANDING: Print Strong EBITDA increase to €1.1M €3,5M (€0.5m in 1H15) €4,8M • PERFORMANCE: €26,6M €25,4M Turned EBITDA positive in 3Q16 S1 - 2015 S1 - 2016 EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE Reworld Media Share Price (€) o Share Price: €1.12 - November 25th, 2016 1,5 o Listed on Alternext since 16/06/14 o ISIN : FR 001082027 1,25 o MNEMO : ALREW o TICKER Bloomberg : ALREW FP 1 0,75 o Shareholders : 0,5 Public Dec-14 Mar-15 Jun-15 Sep-15 Dec-15 Mar-16 Jun-16 Sep-16 Founders 20% 30% At 25th November 2016 Market cap. €35m Highest (since 1-01-16) €1.42 Lowest (since 1-01-16) €0.78 Investors 50% Average volume since 1-01-16 19285 shares Average volume 2015 11615 shares EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE 4 • Former chairman at Netbooster • Former CEO of La Tribune, (Alternext Paris ALNBT) • Head of Projects at NextRadio • Former Director of Prosodie (now Cap TV, and notably secured the Gemini) in London, Chairman of CPI purchase of La Tribune from Venture. LVMH. • Board member of: Nextedia, Lead • Former Development Director Media Group, Mobile Network Group, at Axel Springer France (2006) 50 partners, Sportever, Tradedoubler • Former Media Sector Director Pascal Chevalier Gautier Normand at Deloitte (2001). Co-founder & Chairman Co-founder & CEO • Board member of: Tradedoubler, Sportever Reworld Media Group 100% 30% Reworld Media TradeDoubler Controlling stake with 3 seats Branding activities on the board EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE 5 Acquisition of established magazine brands and Digital Marketing Performance cross-over e-commerce extension with Tradedoubler 2012 Acquisition by 2015 Acquisition from Lagardère consortium led by Reworld Media takes a Group of Be, Auto Moto, Pascal Chevalier & 19% stake in Maison & Travaux, etc. Gautier Normand Tradedoubler - Raised to controlling Acquisition from Axel 30% in 2016 Springer of Télé Magazine, (3 Board seats) Gourmand, Vie Pratique, etc Acquisition from Solocal of Zoom On Acquisition from Marie Claire Group of Marie France Merger with Emailing network 2012-2015 2015-2016 onwards EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE 6 • 12 magazine brands • Digital marketing partner for • 3 clusters: Women, Lifestyle, o 2000+ advertisers Entertainment o 180,000 publishers • €60m revenue in 2015 • Leading technology solutions • 69 countries • €174m revenue in 2015 EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE 7 Unique combination of knowhow for digital advertisers Increase visibility Increase sales Build up brand Strengthen distribution • Print & digital activities • Big Data on Leads • Diversification • Affiliation & retargeting technologies • Strong ROI for advertisers EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE 8 Reworld Media is addressing 60% of a €22bn advertising market* Search (Google) 20% 14% 26% 40% Branding Affiliate Display (targeting & retargeting) BRANDING PERFORMANCE MARKETING Main Objective Visibility, brand construction ROI : Audience, leads, sales KPI Public exposure, memorisation Page views, CAC Monetisation Audience New lead, average spending per customer Purchase method CPM - CPC Optimized CPC & CPM, CPA (CPL & CPS) *Source: eMarketer Western Europe Digital Ad Spending - March 2015; Tradedoubler estimates. EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE 9 Revenue Leading publishing & industrial Comprehensive synergies marketing performance Profitable print services - tools magazines Balanced IP portfolio Web traffic monetisation Acquisitions of media Reactivity brands to technological change Digital transition Turnaround of Efficient build up underperforming assets strategy ENTREPRENEURIAL CULTURE EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE 10 o : : Ongoing developments • New technologies for increased market coverage from affiliation only to display and retargeting • Strategic partnerships & acquisitions (video & mobile) • New international subsidiaries asserting global market presence (focus on Asia) Objective: operational profitability by end 2016 – Already delivered in Q3 2016 o : Profitable path to increased footprint • Increased overall profitability • New digital revenue streams: events, custom publishing • Sustained investment in video content and monetisation • Stronger position in South-East Asia o Intelligence watch of external growth opportunities • Brand diversification • Digital and event management targets - France and international EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE 11 Established brands generating qualified traffic, with focus on digital redeployment and international development • Massive audience progression since takeover Women (x7) • International redeployment with focus on Asia: Be and Marie France: 1st in Singapour • 2nd most significant audience progression in Lifestyle the field (+40%) • Increased brand awareness • Auto Moto: Audience x4.5 last year Entertainment • Leading brands in their respective fields EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE 12 WEBSITES News Letters 13M visits 15M subscribers MOBILE 85 millions 6M visits PRINT Monthlycontacts 12M readers VIDEOS TRADE 6000 videos 20 millions de people 7 000 points sales point 20M views EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE 13 Readership/Audience 2 3 Neglect factor: perceived Reworld Media’ brand rejuvenation readership peak by historic process via: magazine groups - Digitalisation - New products - New revenue streams 1 The magazine launch trap: new magazine launches by major media groups to sustain organic revenue growth Acquisition by REWORLD MEDIA Time EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE 14 Acquisition from Lagardère Successful Brand Refocus and Digital Turnaround #2 digital Media Automotive Print-only Website makeover brand in France Traffic x4.5 in the last 12 months New magazine formula • Print magazine business only - NO €3M Cost-cutting From loss to profit in 18 months digital footprint • NO digital monetisation Event Auto Moto Awards organisation EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE 15 Acquisition from Marie Claire Group Successful Brand Refocus and Digital Turnaround #1 audience in Singapore Print-only Website makeover (Women media, June 2016) Best feminine Media New magazine Digital in Asia-Pacific formula Newsletter & social • Symbolic acquisition network build-up price (1€) • No brand digital monetisation Asian market • Poor recognition expansion outside France Event organisation, Pop- up store concept EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE 16 Leading partner of advertisers’ marketing departments 41 2,000+ 180,000 MILLIONS 174 M€ Advertiser customers Affiliated websites Triggered Revenue* sales* PRODUCT OFFERING Target existing and new TD ENGAGE uses behavioural data to target customers with relevant advertising that customers: Retargeting delivers the results our clients want TD CONVERT enables advertisers to access More sales or leads international publisher network to deliver incremental sales and leads Manage your digital TD CONNECT is a white-label partner marketing activity in-house management platform allowing clients to manage their digital marketing in-house * Data for 31-12-15 EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE 17 o 1H16 Revenue Breakdown : 33% UK, 22% France, 21% Nordic, 13% Germany, 11% Italy and Spain o 11 international sites in 10 countries (Germany, UK, France, Spain, Italy, Holland, Singapore, Sweden, Switzerland, Brazil) and a network of 69 countries EXECUTIVE SUMMARY REWORLD MEDIA AT A
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